COMPANY

PROFILE
Company's Website
#InnovationForTheGreaterGood

Innovating Goods for The Greater Good

Innovation for The Greater Good of People

Innovation for The Greater Good of Planet

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>10.000 >200 >1.600
Distribution
Paragonians CSR Partners SKU Products
Centers

With more than Supporting the Collaborating with Creating better and
10.000 employees penetration of our local, national and more products to
that we call products to many global meet the needs of
Paragonian all over areas in every communities to a very diverse
Indonesia and region in Indonesia create more Indonesians.
Malaysia and our global comprehensive
expansion to programs which
ensure everyone best suit the
can feel our condition of the
goodness. society.
Since 2010,
It made us as the leader of
we are 16x Beauty Company in Indonesia
bigger...

Source: Nielsen, 2018

“Beauty Moves You”
Wardah is a pioneer of halal
cosmetics in Indonesia that
combines natural purity with a halal,
modern, and reliable process to
produce high-quality halal products
with international innovation
standards. Through love, respect and
appreciation, we are committed to
getting women love themselves and
making true beauty shines.

https://www.wardahbeauty.com/
“Beauty Beyond Rules”
There is no limit in defining your
beauty for Make Over, because
beauty belongs to all women. Set
yourself free and show the world that
freedom and expression are
worldwide communication. It's time
to live in a world where only beauty
dominates us all.

https://www.makeoverforall.com/
“Born to be Loved”
For Emina, every day is a new
opportunity to be greeted with
enthusiasm and passion. Emina's
range of skincare and make-up are
very easy to apply for teenagers and
new makeup users. Emina will help
you radiate positive energy every day
with happy and healthy skin!

https://www.eminacosmetics.com/
#DiscoverYourself
Kahf is a halal grooming brand for
men and inspired by nature inspired
by nature with natural, halal, and
dermatologically tested ingredients.
Men self-care products which
prepare each user to discover and
have positive impact on their
surroundings from the very start of
the day.

https://www.kahfeveryday.com/
Now, we have
2 more local pride
brands, expanding
to sensitive skin and
body care
 In today’s world, especially in this ongoing pandemic,
consumers are seeking to brands that are more reliable
and trustworthy. Starting from the rising awareness
Sustainability of the environment, being diverse and
inclusive, to managing the wellbeing of oneself,
consumers needed brands that are aligned with their
values. Therefore we need Disruptive Innovations.
Theme:
Consumers are seeking for new innovations from
Disruptive Innovation
brands, especially Gen Zs who dominates the world now.
Being the youngest generation that have purchase
Sub-theme: power, shifts the way brands communicate. Metaverse
Sustainability and many alternatives to reach out to the consumers are
Generation Z needed to engage more and connect.
Metaverse Triggered by the pandemic, consumers are more
Emotional Wellbeing aware of their Emotional Wellbeing. Not just because of
the current situation of the pandemic, but also the world
situation now, makes consumers feel anxious and
Articles:
stressed out. Brands need to take action and support by
CASE MATERIALS
educating and giving safe-spaces.
 1. FMCG was growing during COVID-19
outbreak, especially on foods and
beverages, challenge on Beauty &
Personal Care category (losing both
value and volume)
2. The rising of affordable beauty driven
by Implora and Viva that has gain
penetration in 2020
3. Fast-paced innovation by indie brands
launched sustainable, personalised
and trending ingredients concept
4. Brands and celebrities are shifting to
the metaverse
5. Disruptive innovations are needed to
win the market in this disruptive era
CHALLENGE
 1. Define scope of problem that will
be given solution to.
The scope can be defined from
existing Paragon brand (one or
more), or it can be a new brand
(unconstrained) and other
opportunities.
2. Make market research to deepen
assumptions, get insights and
broaden alternative solutions.
3. Make implementable strategies
(not limited to marketing only) and
action plans.

OBJECTIVES
 1. Think creatively and be
open-minded.
2. Use any tools that can help to
achieve objectives. (Ex. Design
Thinking, BMC, etc.)
3. Choose the best route to tackle the
problem defined.
4. Feel free to get insights from
anywhere.
5. Make sure to have
consumer-centered mindset.

DIRECTIONS
THANK YOU