Table of Content

Cartier’s presence in Indonesia began in 1994 with the grand opening of its boutique in
Plaza Indonesia. At Cartier, everything begins with the design. The Maison’s obsession for
pure lines, precise shapes and precious details has led to design objects that defy the
decades. Uncover the watch collections that have become emblems of design at Cartier:
Tank, Santos, Panthère, Ballon Bleu and many more. With its long-standing partnership with
Opening .............................................................................................................. 1
Time International, Cartier’s watches have also been made available at The Time Place and
the illustrious brand has since opened another boutique in Plaza Senayan. Renowned as the
‘King of Jewellers and Jeweller of Kings,’ the brand was founded in 1847 by Louis-François
Table of Content ............................................................................................... 2
Cartier and remained within the family until 1964. Since 1999, Cartier has been led by
Nicolas G. Hayek, who prompted by his own creative and visionary genius, along with the
brand’s exceptional heritage, has ushered the company into the present.
Brand History .................................................................................................... 3

Cartier is available at Pacific Place and Tunjungan Plaza 4.

Introducing The Tank Watch ......................................................................... 5

Introducing Panthère de Cartier .................................................................. 11

Introducing Pasha de Cartier ........................................................................ 15

Introducing Santos De Cartier ...................................................................... 21

Our Care Center ............................................................................................... 30

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 Alfred’s sons began planning their headship of the Cartier brand from a young age as they knew
that they would one day inherit the family business that their grandfather had started. The three
brothers had grand aspirations of transforming the business from a local destination into an
international luxury powerhouse. The brothers began their journey by dividing up a map – Louis
assumed responsibility for Paris and the rest of Europe, Pierre took on expanding to the United
States, and Jacques tackled England and the colonies.

Each of the three brothers would go onto

boast groundbreaking contributions that
helped drive the Cartier brand forward.
Louis, the oldest son, built trusting
relationships with a number of extravagant,
yet philandering, men in and around
Europe. These men would become
frequent purchasers and loyal Cartier
clients, ultimately drawn to the beautiful
designs as well as the discretion that
Cartier offered.

Pierre, the second oldest, was a born

networker with a knack for understanding
the desires of the elite. After marrying a
wealthy American socialite, Pierre set his
sights on bringing Cartier to New York. Two
specific jewels would ultimately ensure
Cartier’s premier status in New York

—the Hope diamond and a rare, double-strand pearl necklace. Pierre purchased the infamous
Hope diamond and quickly went on to offer it to a wealthy socialite, in which a very public
negotiation ensued that dominated tabloids. Years later, Pierre used a stunning, million-dollar
pearl necklace to snag a coveted piece of real estate on Fifth Avenue, which would become the

Cartier Brand History Cartier townhouse.

cartier in new york

Jacques Cartier was the youngest brother and the least interested in jewelry at first. He originally
Cartier was established in Paris in 1847 when its founder, Louis-Francois Cartier, took over his aspired to be a Catholic priest until he met Nelly Harjes, an heiress whose father worked with J.P.
master’s workshop. Despite immense uncertainty and unrest during the ongoing French Morgan. Nelly’s family, unconvinced of Jacques suitability, persuaded the couple to go their
Revolution, Cartier continued to see success and growth over the next decade, opening the first separate ways for one year. If the couple still wanted to marry at the end of the year, the family
Cartier boutique in 1859. would support it. To distract himself from the prolonged separation, Jacques immersed himself
in his work. His part of the global map was England and the colonies, so he traveled to India and
In 1874, Louis-Francois’ son, Alfred Cartier, took over the business. Alfred’s business acumen made connections with gem-loving maharajas and immersed himself in the jewelry. His travels
was far more advanced than that of his father, and it was his ambition to grow the business helped to inform Cartier’s signature, Eastern-influenced aesthetic.
quickly. Alfred was instrumental in introducing Cartier into the royal houses of Europe and
beyond, with Cartier’s designs being particularly popular with King Edward VII. Cartier enjoyed Ultimately, through an array of beneficial networking opportunities, smart strategic decisions
immense success in the late 1800s and eventually opened a showroom in Paris’s Rue de La Paix and advantageous marital partnerships, the Cartier brothers managed to grow the locally
area in 1899. While Alfred was successful in establishing Cartier as the go-to choice for the celebrated brand into an international success that still exists more than 150 years later. Cartier
French elite, it was his sons Louis, Pierre and Jacques that would bring the Cartier brand to remained under family control from its founding in 1847 until 1964. Today it is a wholly-owned
worldwide renown. subsidiary of the Swiss Richemont Group, but remains headquartered in Paris, France.

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 INTRODUCING
THE TANK WATCH
The Tank watch was created by Louis Cartier, who designed
it after the tanks of WWI battlefields. Defined by flat vertical
brancards and a sapphire cabochon, this symbol of
understated elegance has since captivated the world's most
astute minds.

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 CARTIER REFERENCE NUMBER
WSTA0052
TANK MUST WATCH WSTA0051
35 mm. Automatic
DIAMETER
Tank Must watch, large model, high autonomy
quartz movement. Steel case, beaded crown 35 mm
set with a synthetic cabochon-shaped spinel,
silvered dial, blued-steel sword-shaped STYLE
hands, interchangeable steel bracelet. Dress

MOVEMENT
Automatic

CASE DIMENSIONS:

WSTA0052
33.7 mm x 25.5 mm,
thickness: 6.6 mm.
Water-resistant up to 3 bar
(approx. 30 meters/100 feet).

WSTA0052
29.5 mm x 22 mm,
Thickness: 6.6 mm.
Water-resistant up to 3 bar
(approx. 30 meters/100 feet).

SPESIFICATIONS
GENDER DIAMETER MATERIAL GEM SETTING
Women’s 35 mm Steel Case Beaded crown
set with
a synthetic
WATER-RESISTANCE POWER RESERVE STRAP cabochon -
3 Bar 42 Hours Steel shaped spine

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 CARTIER
CARTIER
TANK MUST WATCH TANK ANGLAISE WATCH
35 mm. Automatic REFERENCE NUMBER
35 mm. Automatic
Tank Must watch, large model, high autonomy WT100014
quartz movement. Steel case, beaded crown REFERENCE NUMBER The Tank story takes an unexpected turn with the Tank
set with a synthetic cabochon-shaped spinel, WSTA0041 Anglaise. This variation of the distinctive features of the DIAMETER
silvered dial, blued-steel sword-shaped WSTA0042 Tank recreates the perfect alignment of the original thanks 30.20 mm
hands, interchangeable black grained calfskin to a winding mechanism seamlessly incorporated into the
strap, steel ardillon buckle. DIAMETER case. Featuring a concentrated form and reinforced lines,
STYLE
the streamlined design reinterprets the original model and
35 mm Dress
gives it a new dimension.
STYLE MOVEMENT
Dress Quartz

CASE DIMENSIONS: MOVEMENT CASE DIMENSIONS:

Automatic
WSTA0041 30.2 mm x 22.7 mm. Case
33.7 mm x 25.5 mm, thickness: 7.19 mm.
thickness: 6.6 mm. Water-resistant to 30
Water-resistant up to 3 bar meters/100 feet.
(approx. 30 meters/100 feet)

WSTA0042
29.5 mm x 22 mm, thickness:
6.6 mm. Water-resistant up to
3 bar (approx. 30 meters/100
feet)

SPESIFICATIONS
SPESIFICATIONS GENDER
Women’s
CRYSTAL
Sapphire
BEZEL
-
MATERIAL
18K yellow gold case set
with 81 brilliant-cut
diamonds and 9-sided
GENDER DIAMETER MATERIAL GEM SETTING WATER-RESISTANCE GEM SETTING STRAP crown set with a
Women’s 35 mm Steel Case Beaded crown 30 meters/100 feet Beaded crown Shiny aubergine brilliant-cut diamond
set with set with alligator-skin strap with
a synthetic DIAMETER a synthetic 14 mm double
WATER-RESISTANCE POWER RESERVE STRAP cabochon - cabochon - adjustable 18K yellow
3 Bar 42 Hours Interchangeable black shaped spine 35 mm shaped spine gold folding buckle
grained calfskin strap

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 INTRODUCING
PANTHÈRE DE CARTIER
A timeless Maison icon, reinvented time and time again since
her first sighting in 1914. Magnetic, feline and free, the
Panthère de Cartier is a force to be reckoned with.

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 CARTIER

PANTHÈRE DE CARTIER PANTHÈRE DE

REFERENCE NUMBER
WGPN0009

CARTIER DIAMETER
WATCH 37.00 mm

37 mm. Quartz STYLE

Dress
A watch that is also a
beautiful piece of jewelry, MOVEMENT
Panthère de Cartier is one of Quartz
the most distinctive Cartier
designs. Created in the 80s
and more contemporary
than ever, it is a true style
icon for women who never
go unnoticed.

CASE DIMENSIONS

Case width: 43.3 mm, case

thickness: 12.5 mm.

DESIGN
With the Panthère watch, Cartier aspires for clean lines, without losing a
creative, linear softness, making this timepiece a quintessential jewellery
watch. The watch takes its name from the bracelet. Its ultra-flexible structure
echoes the movements of the Maison’s emblematic animal.

LEGEND AND HISTORY

When it was launched in 1983, the Panthère watch introduced the concept
of a jewellery watch. This best-selling watch was embraced by the fun-loving
80s, proving particularly popular with the art scene.
SPESIFICATIONS
GENDER DIAMETER MATERIAL STRAP
Men’s 43.3 mm Steel First strap in rubber,
second strap in black
CONSTANTLY REINVENTED WATER-RESISTANCE POWER RESERVE CALIBRE “Gomma” alligator
leather, with steel
10 bar (approx. 100 48 Hours 1904 CH MC folding buckle
The instantly recognisable Panthère de Cartier watch naturally fits around the meters)
wrist, whatever its version. WINDING CROWN CRYSTAL BEZEL
7-sided crown set with a Sapphire crystal ADLC bezel
faceted black synthetic
spinel

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 INTRODUCING
PASHA DE CARTIER
True to its first iteration in 1985, the new Pasha de Cartier is
amplified by originality and uniquely powerful, bringing
together elements that go beyond classic watchmaking.

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 PASHA DE CARTIER
With its distinctive codes and extraordinary design, the Pasha watch is for
those who think big. A broad world-view which echoes the positive conception
of a whole new generation of successful talent.

THE PASHA DE CARTIER SAGA

The power of the Pasha de Cartier, a cult watch since 1985, caught the eye of
the generations’ opinion leaders. Initially adopted by men, then immediately
appropriated by women for the power it exudes. A standout watch that loves
light, assumes its excesses and asserts its strength of character.

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 CARTIER
CARTIER REFERENCE NUMBER REFERENCE NUMBER

PASHA DE CARTIER WATCH WJPA0012 PASHA DE CARTIER WATCH WGPA0014

DIAMETER 35 mm. Automatic DIAMETER

35 mm. Automatic
35 mm Pasha de Cartier watch, 35 mm, mechanical movement with 35 mm
asha de Cartier watch, 35 mm, mechanical movement with automatic winding, caliber 1847 MC. 18K pink gold case, fluted
automatic winding, caliber 1847 MC. 18K pink gold case, bezel STYLE crown cap and crown, set with sapphires, silver flinqué dial, STYLE
set with 48 brilliant-cut diamonds totaling 1.15 carats, fluted blued-steel diamond-shaped hands, 2 navy blue and gray
crown cap and crown set with sapphires, silver flinqué dial, Dress Dress
alligator-skin straps with “QuickSwitch” interchangeability
blued-steel diamond-shaped hands, 2 navy blue and purple system, interchangeable 18K pink gold deployant buckle.
alligator-skin straps with “QuickSwitch” interchangeability MOVEMENT MOVEMENT
system, interchangeable 18K pink gold deployant buckle. Automatic Automatic

CASE DIMENSIONS:
CASE DIMENSIONS:
Case diameter: 35 mm,
Case diameter: 35 mm, thickness: 9.37 mm.
thickness: 9.37 mm. Water-resistant to 10 bar
Water-resistant to 10 bar (approx. 100 meters/100 feet)
(approx. 100 meters/100
feet).

SPESIFICATIONS SPESIFICATIONS
GENDER DIAMETER MATERIAL STRAP GENDER DIAMETER MATERIAL STRAP
Women’s 35 mm 18K pink gold case 2 navy blue and purple Women’s 35 mm 18K pink gold case 2 navy blue and purple
alligator-skin straps with alligator-skin straps with
WATER-RESISTANCE POWER RESERVE WINDING CROWN "QuickSwitch" WATER-RESISTANCE POWER RESERVE CALIBRE "QuickSwitch"
42 Hours interchangeability 1847 MC interchangeability
Water-resistant to 10 bar Fluted crown cap and crown system Water-resistant to 10 bar 42 Hours system
(approx. 100 meters/100 set with sapphires (approx. 100 meters/100
feet)) BEZEL feet))
48 brilliant-cut CALIBRE
diamonds totaling 1.15 1847 MC
carats
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 INTRODUCING

SANTOS DE
CARTIER
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 THE SANTOS DE CARTIER COLLECTIONS
Created by Louis Cartier in 1904 for aviator Alberto Santos-Dumont, the
Santos de Cartier watch was the first modern wristwatch. Its signature
design, with visible screws and a daring square silhouette, has adapted
effortlessly to the times since its creation – while staying true to the watch’s
boundary-breaking inspiration.

DESIGN
The design of the Santos de Cartier watch epitomises Cartier watchmaking,
drawing on the concept of form, a taste for minimalism, the precision of
proportions and finally, an eye for detail.

LEGEND AND HISTORY

Created by Louis Cartier in 1904 for aviator Alberto Santos-Dumont,
Simplicity. Practicality. Innovation. These were the three major principles of
Alberto Santos-Dumont, the aviation pioneer. Every single one of his
projects was guided by the desire to make further progress. In 1904, Louis
Cartier granted the wish of the famous aviator: to be able to tell the time
while flying. He revolutionised watchmaking by creating the first modern
watch designed to be worn on the wrist.

CONSTANTLY REINVENTED
Since 1904, the design of the Santos de Cartier watch has been reinvented
according to the times.

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 CARTIER CARTIER

SANTOS WATCH REFERENCE NUMBER SANTOS WATCH REFERENCE NUMBER

35 mm. Automatic WSSA0039 39.8 mm. Automatic WSSA0030
Santos de Cartier watch, large model, Manufacture mechanical Santos watch, large model, mechanical movement with
movement with automatic winding, caliber 1847 MC. Bezel and DIAMETER automatic winding, caliber 1847 MC. Steel case, 7-sided crown DIAMETER
case in steel and ADLC, steel crown set with a black faceted 35 mm set with a faceted synthetic spinel, graduated blue dial, steel 39.8 mm
synthetic spinel, black dial, black steel sword-shaped hands sword-shaped hands, sapphire crystal. Steel bracelet with
with luminescent material, sapphire crystal. A rubber strap, STYLE “SmartLink” adjustment system. Second bracelet in navy blue STYLE
second strap in black alligator leather, steel interchangeable Dress calfskin, with interchangeable steel folding buckle. Both Dress
deployant buckle. Both bracelets are equipped with the bracelets are fitted with the “QuickSwitch” interchangeability
“QuickSwitch” interchangeability system. Case width: 39.8 mm, MOVEMENT system. MOVEMENT
thickness: 9.38 mm. Water-resistant up to 10 bar (approx. 100
Automatic Automatic
meters/100 feet).

CASE DIMENSIONS CASE DIMENSIONS

Case width: 39.8 mm, Case width: 39.8 mm,

thickness: 9.38 mm. thickness: 9.08 mm.
Water-resistant up to 10 bar Water-resistant up to 10 bar
(approx. 100 meters/100 (approx. 100 meters/100
feet). feet).

SPESIFICATIONS SPESIFICATIONS
GENDER DIAMETER MATERIAL STRAP GENDER DIAMETER MATERIAL CALIBRE
Men’s 39.8 mm Steel A rubber strap, second strap Men’s 39.8 mm Steel 1847 MC
in black alligator leather,
WATER-RESISTANCE POWER RESERVE CALIBRE steel interchangeable CRYSTAL WATER-RESISTANCE MOVEMENT POWER RESERVE
deployant buckle.
10 bar (approx. 100 42 Hours 1847 MC Sapphire crystal 10 bar (approx. 100 Automatic 42 Hours
meters) meters)
MOVEMENT Crystal DIAL STRAP
Automatic Sapphire crystal Black Steel

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 CARTIER CARTIER

SANTOS DE CARTIER WATCH SANTOS DE CARTIER WATCH

35 mm. Automatic 35 mm. Automatic
1904, Louis Cartier granted the wish of the famous Brazilian REFERENCE NUMBER 1904. Louis Cartier granted the wish of the famous Brazilian REFERENCE NUMBER
aviator Alberto Santos Dumont: to be able to tell time while aviator Alberto Santos Dumont: to be able to tell the time while
WSSA0009 WGSA0011
flying. The birth of one of the first ever wristwatches sealed the flying. The birth of one of the first ever wristwatches sealed the
bonds of friendship between these two pioneers. The rounded bonds of friendship between these two pioneers. The rounded
DIAMETER DIAMETER
angles of the dial, the seamless curve of the horns, and the angles of the dial, seamless curve of the horns, and the
exposed screws made for an iconic watch that would inspire 39.80 mm exposed screws made for an iconic watch that would inspire 39.80 mm
countless reinterpretations. countless reinterpretations.
STYLE STYLE
Dress Dress
CASE DIMENSIONS
MOVEMENT MOVEMENT
Case width: 39.8 mm, Automatic CASE DIMENSIONS Automatic
thickness: 9.08 mm.
Water-resistant to 10 bar Case width: 39.8 mm,
(approx. 100 meters). thickness: 9.08 mm.
. Water-resistant to 10 bar
(approx. 100 metres).

SPESIFICATIONS SPESIFICATIONS
GENDER DIAMETER MATERIAL STRAP GENDER DIAMETER MATERIAL STRAP
Men’s 39.80 mm Case in steel Steel bracelet with Men’s 39.8 mm 18K rose gold Two straps in alligator
“SmartLink” resizing skin and in calfskin, with
system. Second bracelet "QuickSwitch"
BEZEL CRYSTAL WATER-RESISTANCE in calfskin, with steel CRYSTAL WATER-RESISTANCE MOVEMENT interchangeability
- Sapphire crystal 10 bar (approx. 100 double adjustable Sapphire 10 bar (approx. 100 Automatic system, double
meters) folding buckle. meters) adjustable folding
CALIBRE POWER RESERVE buckle in 18K rose gold
POWER RESERVE CALIBRE
1904 CH MC 42 Hours
42 Hours 1847 MC
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 OUR CARE CENTER

CARTIER BOUTIQUE PLAZA INDONESIA THE TIME PLACE PACIFIC PLACE

OPENS AT 10.00 OPENS AT 10.00

Plaza Indonesia. Level 1 #138-139. Jl. MH Pacific Place. Ground Floor

Thamrin Kav. 28-30 Unit 12 A-B. Kawasan Niaga Terpadu
Jakarta 10350 Sudirman (SCBD). Jl. Jend Sudirman
Kav 52-53 lot 3-5. Jakarta 12190
+62213141916
+622151402776
[email protected]
[email protected]

THE TIME PLACE SURABAYA

OPENS AT 10.00 THE TIME PLACE PLAZA SENAYAN
OPENS AT 10.00
Tunjungan Plaza IV. Upper Ground
#30-37. Jl. Basuki Rachmat No. 8-12. Plaza Senayan. Level 1 #122-128B. Jl.
Surabaya 60261 Asia Afrika No.8. Jakarta 10270

+62315327991 +62215725759

[email protected] [email protected]

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 VISIT OUR
WEBSITE HERE