Pillars of sustainable development:

 Economy: Focuses on economic growth, job creation, innovation, and equitable

distribution of resources.
 Social: Emphasizes social inclusion, equity, education, health, and well-being for all
individuals.
 Environment: Concentrates on protecting natural resources, reducing pollution,
mitigating climate change, and promoting sustainable use of ecosystems.

17 SDG (must be completed on 2030)

1. No Poverty: End poverty in all its forms everywhere.
2. Zero Hunger: End hunger, achieve food security and improved nutrition, and
promote sustainable agriculture.
3. Good Health and Well-being: Ensure healthy lives and promote well-being for
all at all ages.
4. Quality Education: Ensure inclusive and equitable quality education and
promote lifelong learning opportunities for all.
5. Gender Equality: Achieve gender equality and empower all women and girls.
6. Clean Water and Sanitation: Ensure availability and sustainable management
of water and sanitation for all.
7. Affordable and Clean Energy: Ensure access to affordable, reliable,
sustainable, and modern energy for all.
8. Decent Work and Economic Growth: Promote sustained, inclusive, and
sustainable economic growth, full and productive employment, and decent work
for all.
9. Industry, Innovation, and Infrastructure: Build resilient infrastructure,
promote inclusive and sustainable industrialization, and foster innovation.
10. Reduced Inequality: Reduce inequality within and among countries.
11. Sustainable Cities and Communities: Make cities and human settlements
inclusive, safe, resilient, and sustainable.
12. Responsible Consumption and Production: Ensure sustainable consumption
and production patterns.
13. Climate Action: Take urgent action to combat climate change and its impacts.
14. Life Below Water: Conserve and sustainably use the oceans, seas, and marine
resources for sustainable development.
15. Life on Land: Protect, restore, and promote sustainable use of terrestrial
ecosystems, sustainably manage forests, combat desertification, halt and reverse
land degradation, and halt biodiversity loss.
16. Peace, Justice, and Strong Institutions: Promote peaceful and inclusive
societies for sustainable development, provide access to justice for all, and build
effective, accountable, and inclusive institutions at all levels.
17. Partnerships for the Goals: Strengthen the means of implementation and
revitalize the global partnership for sustainable development.
The 5 P’s

1. People: Ending poverty and hunger in all forms and ensuring dignity and
equality.
2. Planet: Protecting the planet from degradation, including through
sustainable consumption and production, sustainably managing natural
resources, and taking urgent action on climate change.
3. Prosperity: Ensuring that all human beings can enjoy prosperous and
fulfilling lives and that economic, social, and technological progress
occurs in harmony with nature.
4. Peace: Fostering peaceful, just, and inclusive societies free from fear and
violence. There can be no sustainable development without peace and no
peace without sustainable development.
5. Partnership: Mobilizing the means required to implement this agenda
through a revitalized global partnership for sustainable development,
based on a spirit of strengthened global solidarity, focused in particular
on the needs of the poorest and most vulnerable and with the
participation of all countries, all stakeholders, and all people.

The Lean Startup methodology advocates for developing businesses and products by
prioritizing early customer feedback, iterative design, and minimal initial investments to quickly
adapt and pivot. It emphasizes creating a minimal viable product (MVP) to test and validate
assumptions with real users before scaling.

A Minimum Viable Product (MVP) is a simplified version of a product that includes only the
core features necessary to meet early adopters' needs and gather feedback. It allows startups
to validate their ideas and make improvements with minimal investment and risk.

"Intersomos" in the context of society suggests a concept related to interconnectedness,

interdependence, or community. It emphasizes the idea that individuals and groups are
interconnected and that our actions and well-being are interdependent. This concept can be
applied in various ways:

 Community Building: Promoting a sense of community where people support each

other and work together for common goals.

 Social Justice: Highlighting the importance of addressing social inequalities and

working towards a fair and just society for all.

 Environmental Sustainability: Recognizing that our actions impact the

environment and that we must work collectively to protect it.

 Global Citizenship: Encouraging people to think beyond local and national

boundaries and to consider the impact of their actions on the global community.
 Intercultural Dialogue: Promoting understanding and cooperation among different
cultures and communities.

Responsabilidad Social Individual

Como se mencionó ayer la revisión de este concepto debe hacerse en primer lugar a nivel
individual. En las compañías son personas las que toman las decisiones es por ello que es
necesario analizar nuestra propia conducta y cuan socialmente responsables somos.

Somos parte de una sociedad. “Intersomos”, todo lo que hacemos impacta en alguien mas. Los
cambios van de adentro hacia afuera.
La responsabilidad social tiene diferentes enfoques a nivel corporativo y universitario.
ISR nos exige estar atento al impacto negativo o positivo de nuestras acciones y nuestras
inacciones.

Antes de preocuparse de otros, debes cuidar tu cuerpo, tu familia, ser un buen profesional
La responsabilidad social tiene niveles:
1. Atención
Acerca de la pobreza, desigualdad, migración, enfermedades.
2. Sensibilización
Cuando te relacionas con personas que están en aquella situación,
“The art of being fully human” – Buscaglia.
Autoconocimiento, cierre de ciclos. Concentración en tus fortalezas y generar una
historia que contar.
3. Involucramiento
Entendiendo, analizando el impacto, entendiendo las consecuencias.
4. Compromiso
De acuerdo a las etapas en que vives, debemos identificar nuestras competencias y
usarlas apropiadamente.
5. Comitment
Elegir una causa

The circular economy is an economic system aimed at minimizing waste and making
the most of resources. It contrasts with a traditional linear economy, which follows a
'take, make, dispose' model of production. The principles of a circular economy are
designed to create a sustainable economy that benefits businesses, society, and the
environment. Here are the core principles:

1. Design Out Waste and Pollution:

o Products and processes should be designed to reduce waste and
pollution. This involves rethinking how products are made, used, and
disposed of to ensure minimal environmental impact.
2. Keep Products and Materials in Use:
o Extend the lifecycle of products by maintaining, repairing, reusing,
refurbishing, and recycling them. This principle promotes the idea of a
closed-loop system where materials are kept in use for as long as
possible.
3. Regenerate Natural Systems:
 o Encourage practices that regenerate and restore natural systems. This
includes using renewable energy sources, promoting biodiversity, and
improving soil health.
4. Use of Renewable Resources:
o Prioritize the use of renewable resources and materials in product design
and manufacturing. This reduces dependence on finite resources and
minimizes environmental impact.
5. Implement Reverse Logistics:
o Develop systems to take back products after use, enabling the recovery
of materials and their reintegration into the production cycle. This
involves setting up infrastructure for collection, sorting, and recycling.
6. Innovative Business Models:
o Embrace new business models that promote sharing, leasing, and
servitization (selling a service rather than a product). This shifts the
focus from ownership to access, reducing the overall demand for new
products.
7. Systemic Approach:
o Adopt a holistic view that considers the entire lifecycle of products and
their impact on the economy, society, and environment. This involves
collaboration across industries, governments, and communities.
8. Local and Global Implementation:
o Apply circular economy principles at both local and global scales,
adapting strategies to fit regional contexts while maintaining a cohesive
global vision for sustainability.