CONTEMPORARY STRATEGY ANALYSIS ELEVENTH EDITION ROBERT M. GRANT WILEYSegment ae mr cgec tes cece meee BRIEF CONTENT sco ‘tee an 1 The Concept of Satay [PART I THE TOOLS OF STRATHGY ANALYSIS 8 Analysing Resuron and Capabiiien {6 OramietionGrecar and Smagenent sea ‘he Pundnmontas of Statens Impomentaen [PARTI BUSINESS STRATEGY AND THE QUEST OR COMPETITIVE ADVANTAGE 1 indy Evoation nd Sao Change PARTIV CORPORATESTRATEGY 10 Verte Integration and he Spe oft Fim eo kek sase 8Pa norstey iy 14 Caren Trend n Serta Management ‘CASES TO ACCOMPANY CONTHOMPORARY STRATEGY ‘ANALYSIS ELEVENTH EDITION =” ‘roe i tn SC cher PARTI INTRODUCTION 1 The Concept ot tates [PART II THE TOOLS OF STRATEGY ANALYSIS 1 Goat an Performance ediciones So iet Gene Se ‘ee eran apt Sos Ropaty SS ys re SES ccs 4 Andry Anse The Fondamentae Beene ee ENE wuts: ouas £ eeesseses BOSInplemting Congrats Maoaing ‘Bere cee SeeeueEs P auue & BSeEEBegeyE & geeeewe @ 1 evng ey te erm Compare 8 tot Godt Te US La Marsan ndatey 4 Te thinner Indy 5 Sevaming War: Nettie vem Disney 1 P-Onpaicaton! Sructare and Manogement Sten 1 ruchs Corporation Sting Compete asman Kodi Quet for Digital Future Toye Secing Putare in Hyrogen 10 arm Ae Tro Verte Integration 1 Gy Petal Groupe uldiog «Mutational Sacer Etsy 1 Gol a Now Aipaet—ut Wha the Corporate Senter? 18 How Bo You Sve a Problem ike General cre? 14 tae Group Reinventing the natal Corporation me”AUTHOR BIOGRAPHYPREFACE TO THE ELEVENTH EDITIO. ‘+ Agree on needing mle me pig ‘Bate aneg iano andor ces cy cage ce aa + Mowe ee now apg ae eg ane ‘hou dey ay metersMATCHING CASES Gye Meh ew oh ty i INTRODUCTION 1 The Concept of Strategy1 The Concept of Strategy Sytner ch TS aerataan tec santaSastnmamaandanaetssujegheneaescrcrsese ih Seeetacastataae mee arma ee eae ‘Sorority raya ars a eta eee Tochnuymecottnenrindtes hep nme wey pay ‘TSprarnetmarsanrtdcpes nl pn ene a sag we 4 Secoy Ciccone eee eines wo ecaeind eh as yrs ees ehdbaste tetany datenerretrogrimr ston ona ‘serncrm tan tn oer tat ssa feng a Son ui aS rate any noe ne yen eumecnped capo wed Santana name antennae + ieramoncretunntnneganrantanesietimeiins, ‘yeoeve nein male ransom Susan sok nro «+ Campetend te bri aectc rg ays ate ek, ‘Somiunravasrgietatecrmetdne nemndectu nmr es 1 bane eines anata nteamemesyirvarons Woe 1 ew lone nemeny tees ie Novmenesenccuadeyeussit Gammusiyan wine nae fat {fg ean Ses of Bg meen eng ek pepe ae apg edie il od a eg See ae ‘surgy Capea 12 se ce mod, Ques eb ee eee ae imigu iheey cote ee Seema isin tne icon ssa sees Saree eng tee earees Sea eee el crore ieee See Sire eee eeeen omen “Yaaness as an exceptcnally lemed vocalt, musi, ce songwtie. oeec bal pan carpal anda DD chums a z a ‘tpt ihe eons ne ere sls er pA (Poe nga re mn etd si say ‘fed a and cle dan cpt a ena tr gr om tp ms at ate ld 5) esses ace hg 3-22 feces he ag nee ee teppei yore a wae Soames ely Serene teenie oes Ta endure t cat ints fr coms ae aon OSE ee iimvanaacndnie amasueerme pura ttoneegetnetecscmsian eee oem Rae 1 cua ham cmt and Be ie hd a BE encewceece | ammnenraarcre Sire doen oe psy pay TagStrcar inten soomcts “Alanna tee ie + ba asmagaeompenee atap nes, “Sicwcmespetechioote wnnere he nen ee Sten as eS ps es ete Feldonemere arent tela dopant iapenece he cca cote s thch etcetera See ti rset econ eae ot ee are SSE pw iy tes mn ‘esas mse he itt cre et rei mt ATO ‘turing psec tween she sesh lens SOROS SS Moeecnoentanrgantnnesinnt + ie a ror: as uc cts Ose Sovmsemmmnna mares teen! 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Why Do Firms Need 10 What Is Strategy? af mode se, emg he an yw mal oes Say CELESTE aon Sac te are on Ting ives adres anon es CS cana Ps 2) sy eon ey “Sinblee Tedeaantuk amemathnee ma tag ees ast cen sd he ans dc oem th ent cmcamen bce ee ol pe, ‘Thence wa aul pas nh pols fa ‘STi ecamenry wee meno cg to uN Qo ‘Bie ee ew i lone a ot ‘ty cd ote a oy we he Ts ese seg ny wc soy ering Siig segment pay mise ce ‘come uso taper ee td pres ‘Soeemdchon or pyran ow cmt opcn es ar ore State tara a ce ‘Why Do Firms Need Stratery? ‘hy er cr er apna ml my Sey a eee ‘po nc cig uy of ene SSE cn oo ig i he ‘Shag x Denon apparent te a ge sce ‘tthe Seno nan ops Baty cnn oc ‘sept Seinet tne h's t ‘nme machi cho pet ory no eed npn owas Soy apo steel age an tee arte noe ec cs genus et heal ‘Snir dose a on eto hcp ons a asaSsowseeneetetoine Spe oem tony oe a uma ee! ox in,» oe ll nce sid poston Hepes cpoanice tay pms css a sng don ling by obi te age fee see ‘ena praesent nr ‘Sie at Sep ous ace pin eaten nope once ee ‘gy mange meh oe ao Si sa on te“Sone Torat_ Sey ne kine. ies dion ip Saat da Sie at on ut and ope membon {Dj try onl so © Pan he em seg net sr ed amit ep nage ts cen eas TELE Rp olka ee forte sangeet tt ‘Sty sallow atc ce ere ey nd Ste teh oc 3 ee eee at er ican beth stig iy, Ae Cons Sm, ‘Spat trun meena ance io el tit ec acundoy soon tS al eg efit teeee wl oe scot sey nr ‘Shen td's ore nme ey ao ‘ster eget ese “Locating and Deseibing Strategy ‘Where Do We Find Strateny? Suns esomcee in i nepal hc nea anf, FORPL ea Sno ee Sean ch oe ar oe ‘tty te emg cmp cco sn nc ore Sass heen ee non pan one Wy + te apart ow wet aoe ‘hemo mnie pes Wha ne ae {Tie Sing seomatanies copy compete an in, ih ‘sab aocrber sees ome pl erate cd ae stein alae we nti mem {Shy ncn ops cy oes ee me SPSS cera es me st itd mney, ry bea on Hee, ey ee ‘onaLntexttoNs we.tn whee and ow atu conc cmp Fale oat ca em SS peti sl se Repent one * jt Medowm of cpr Soca eons «Sorgen ech ete pt ate Ge ing coy atom sancng 7 nee i la 1 sy i ty, acy ee spl oes {eee eum sstnngc wien we Sos compte ior Chase Corporate and Busines Strategy mew ange Tie copee | ery go nnd te poe een oleae ean ‘gcc tg ers Hens nes ooo net ‘econ beeen cope se pi tay cones eer erat Siictieetoematedes ny renee ilar ae at Stan ee toca Henoneceosarare Seate ee mare ann seree eee SE aware = SS =; Motte "Sn eae pron fm ten sk dea oh en an eset: ee peso a ge SE ent te renee cea ret ge Desertbing Strategy re eee necentn nigh omern teeters Pay ocrenne ete gence tae sree aean annette ane ae Sasso = SI Teer te reese Saverectete caccereroet Eo pe oo re ister Sls eee ee” See SseROURE 6 Deng re gt ee en oa tetegy Made? 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SS, Soom. ome eee So eee pee eee er sanes taegelepyetetomecead fron sbeiteae’ Soemeare ueh = Seep ce =esith tte plot ny lence—crcl si coool tat agent ts cane pan ‘crea che atypia een tes ch ene envi, a ie ere Be TISLENST afar ha Cope cans hee re ‘Siem my see spar cs, orm en ors ‘SCESjCADM encompassed rho ype ‘ible dirs en se epee ini ne tart aot oe ne fs hy fe ‘Seether tecce cern bat neopets one (iia celts se png oa om a te at na ste nt nega ‘ating truer aye crore “rel women pins pontoons "svc bp mies ses ‘spar seme alia pt Tenino am iced sagan es sn pa Summary ‘ished ge de cmos castrate em gett ‘ievcaienwnanetna waninasusewnens + Sanpete ani hana ‘ceultcicred ancien eco npanran ‘hamra myerenancnocpsine sian enn «inmate cent hg nae eb trp he igpabaraucsn soon menses caer Smscmennonsccangeng sameeren aeons + Shuusigr sng trea nes cnaraen espe rn Giutenewneneungncnsaas renee «Tepito amperage om te Ste ay bane Ponte nittaioniennsiromdrtcea ope crows yeoman od opt SCectonmaerettrcnamessangen steady eeey Pel ed (ennew ancora many ht one sometanck rere Sat Questions 1. lone ut ches ol sper Fg Li, mee Pn ont ho ean ceo earache erent sad ur ors ge (ee sonten lamar“ cana she tna fe en eh ‘Seat vn Wy ms ae ad a eeaa THE TOOLS OF STRATEG2 Goals, Values, and Performance ‘rein an a iy tr ey neces oc sbazed brome oeene poe tng my pan esas eho thoy senses eee i acess + tatgioenepecinee ‘imonecans a + be Ceren ante — oar tesco preewaniane woirerttatomne Ta 1 stn |efor nag ry ip i a ce eo tr ‘etme at bnfutnan so errant ‘egnetnaasnavaune tetas seit varus Connor taste rete ce eh at ea ‘rm nantes ur tc tasna bask ten ees Soocantnaytaamatesinacngemponeancrneiny ha ‘Seu er imac cnet ope cap sr trae cease enseg oan {slniysta ovat or egos onze osc crow on ‘Teneensctaccu sus tturpatptomacstpab tema a “itnah pute cd neni dan nfo cece seule acts asenan ent pe eee See ‘Shoal saan sn enema sinters ‘Sinicanwaloe sr mq sanres soph mse aed Oo fetrehancontencnn yi eae 1 toms my on ie nt cog ra tei ‘Sepa seeron ew tat 1 untre mh oral sp mn fm prin g e uco ‘Seater sede + fei src op end man «Unter ap rte fo on cee ig en ‘Strategy ata Quest for Value ‘Tee om omen ae ming man Ft he ie we ‘Sept reson defor latent fr ac ic a {i Bescon agp ster owed The eee ora (perongnmeced sof mts sl ce om {ip dn anes eeu a oe ema a en elope es cen oa Cah yy SEES elie rl spd SEIGI Fin init greens ta seme nese ene tho Soa eee Se Bees = Ses Eats wontenaemt vires “cecil CDOs pa ac Ny mice toa eo nd ean eal ‘Se ge me bayou em wae ‘Value Creston {iin tp f mpm ep den con er teamed een nie uke is wesc tare iceman ep Sea ens Seopa tinel tronic ee pe “Ghia rs by once en gyi at dei eh ee a pcs ‘et hte ony ce Ee one eye se ‘Same sw a net pay same pode ay pee tngihn mage sca omnes ad Ibe ey en abe anc or we ye ‘tbe Sony pets snes tnonty nhc mr poe ces pmdon we imion pune shen faseow owe mae le ced i i he a ga stats ons sre alot pgp ie orton Tl caer ee ate ee Se aime pl Ne ig 21 ame, rae cae ly ‘SS emay pct be ome dy pow eed yw ‘Sewer wa cy cy a Teor end ems ra ‘Sg val ot phen’ ey tun he yang, ‘hot ot pce us say meee ly mae ee SERRE sia inc ene a a ape an {cata en ome ie Cog st ofS he tl came Wc SesNovmbe wicca aoc he Sy, scnmng ct ee sian oo nl my eos ms a ein Eee it we wry ge eb ‘Valu for Whom? 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