Assessment 3 - Presentation, Report and Reflection

BUSM1008 Enterprise Leadership

Part 1: Presentation and Report (30%)

Part 2: Reflection (10%)
Weight 40%
Type of Collaboration Individual
Due Before 11.59pm Sunday, 19 May 2024 (Week 11)
Submit Part 1a (presentation) is to be submitted to the Assessment 3
Presentation Submission Link,
Part 1b and Part 2 (written document) is to be submitted as one
document to the Assessment 3 Written Report Turnitin link.
Format This assessment is in two parts:

Part 1a: 5-minute individual presentation - recorded in Zoom and

incorporates your presentation slides and a video of you presenting
(using Zoom). Upload to the Assessment 3 Presentation Submission
Link in Assessment 3.

Written report and reflection must include the following:

Part 1b: 700-word written report with an appendix with your Data
Collection Progress Report (data collection progress report activity
will be completed in the week 7 tutorial).
Part 2: 300-word reflection.
Submit Part 1b and 2 as one document to the Assessment 3 Written
Report Turnitin link in Assessment 3.

A minimum of 8 references from scholarly and non-scholarly

sources is required for this assessment.

Formatting requirements for the written component:

Font: Times Roman
Text Size: 12pt
Line Spacing: 1.5
Word count: 1,000 words (+/- 10%) incorporating a 700 report
summary and 300 word reflection, in-text citations, reference lists,
and appendix are not included in the word count.

A cover sheet for this assessment is mandatory and can be accessed

through the Student Forms link in the Essential Resources of the
Enterprise Leadership vUWS home page.

Students are encouraged to access information about how to prepare

a video presentation on Zoom to maximise their experience. Students
must adhere to the timeframe of 5 minutes as outlined in the marking
criteria.

Background

You will be assigned a company and a topic for this assessment. Your task is to act as a business
consultant specialising in the assigned topic, recruited by the assigned company. Your role involves
conducting research on the company, the allocated topic, and any issue(s) identified in the media that are
relevant to your company and the topic. Based on your research findings, you will develop
recommendation(s) for an alternative process that your client could adopt to address the issue.

NOTE: Students are not to contact the companies they have been allocated.

1
WSU Autumn 2024
Assessment 3 - Presentation, Report and Reflection
BUSM1008 Enterprise Leadership
Business consultants are experts in their field of practice. To become an expert in your field of practice
(i.e., assigned topic), you will need to complete the relevant online learning material, as well as the
readings and resources available on vUWS.

To identify an issue(s) that your allocated company is currently facing, it is important to utilise current
media sources. As a consultant, your recommendation(s) should not be based on what the company is
already doing, but rather focus on areas where you believe the company can improve. It is crucial to
provide useful, relevant, and accurate sources to justify your claims. Failure to provide sufficient
justification may impact the logical flow of your ideas and mark.

Recommended approach to this assessment:

1. Start by reviewing the online learning materials, readings, and resources available for your
assigned topic.
2. Begin the discovery phase by researching background information about the company you have
been allocated.
3. Continue the discovery phase by reading current media articles and identifying issue(s) that are
relevant to your assigned topic.
4. Continue researching to find recommendation(s) that the allocated company can implement to
improve and address the identified issue(s).
5. Compile your findings in a report and presentation. A minimum of 8 references from scholarly
and non-scholarly sources is required for this assessment.
6. Reflect on your experience completing this assessment and working as a consultant.

Typically, business consultants complete a consulting project and then communicate their work back to the
decision-makers in the company they have been recruited to consult for. This is usually done through a
brief presentation and a more detailed report.

Sources of Data for your research:

Students are encouraged to use as many resources as needed to achieve a great outcome in this
assessment. The requirement of 8 scholarly and non-scholarly references is a minimum requirement.

In addition to the subject readings, students must use peer-reviewed articles, business databases and
relevant media sources.

Company annual reports should not be seen as the sole source of information; your research should use
other sources such as Factiva (e.g. articles from the [Australian] Financial Review) and IBIS (which
provides reports on companies) - both of which are available through e-resources on the WSU Library site.

Other sources such as the ASX company information and announcements database etc. could be useful for
specific presentation topics.

A Library Hunt activity will be completed in class to guide the development of your Data Collection
Progress Report will be undertaken in Week 7.

Putting Together this Assessment

Part 1a: Individual presentations (5-minute presentation, grade weighting 20%)

You are required to record a 5-minute presentation that is suitable for executive-level decision-makers in
your assigned company. This presentation will serve as your opportunity to explain what you have
accomplished in your consulting project. It should include key information about the company, the topic,
the identified issue(s), and your recommendation(s).

When preparing their presentation slides, students are required to follow the exemplar template.

2
WSU Autumn 2024
Assessment 3 - Presentation, Report and Reflection
BUSM1008 Enterprise Leadership

The presentation needs to be recorded in Zoom, and it should include presentation slides along with video
and audio of you presenting. Instructions on how to record a presentation in Zoom will be provided during
tutorials.

Students must adhere to the 5-minute time limit for their presentations. Going over or under the time limit
by more than 10% will affect the overall mark received. This requirement reflects real-world business
presentations.

Practice your presentation. Reading from the screen during your presentation will impact the mark you
receive. The best results will be achieved through consistent and rigorous rehearsal of both the material
and timing. Additional instruction on presenting will be provided during tutorials.

If you fail to present, a zero mark will be recorded for that presentation.

For additional resources to assist you in completing presentations, reports, and reflections, please consult
Study Smart’s how-to assessment guides.

Part 1a (presentation) is to be submitted to the Assessment 3 Presentation Submission Link in vUWS.

Part 1b: written report (700 words, grade weighting 10%)

You are tasked with writing a 700-word report that is suitable for presentation to executive-level decision-
makers in your assigned company. This report will provide a more detailed account of the work completed
in your consulting project than the presentation. It will include all the sections outlined in the exemplar
template provided below.

Executives from your assigned company will utilise the information and recommendations provided in
your report to make informed decisions. In order for these decisions to be sound, it is crucial that your
report is based on accurate information and reliable analysis. It is essential to demonstrate the accuracy and
reliability of your report, as well as the justification behind your recommendations. Therefore, it is
important to ensure a logical flow from the literature review and discussion to the recommendations.

Students must adhere to the 700-word limit for their report. Any report that exceeds or falls short of the
word count by more than 10% will have an impact on the overall mark received. This requirement reflects
real-world business reports.

Part 1b and Part 2 (written document) is to be submitted to the Assessment 3 Written Report Turnitin link.

Part 2: Self-reflection (300 words, grade weighting 10%) The purpose of the reflective component of
the assessment serves two main objectives. Firstly, it enables you to reflect on your experience as a
consultant. Secondly, this reflection encourages you to contemplate the aspects of delivering verbal
presentations to larger audiences and the growth of public speaking skills.

The aim of reflection is to help you gain insight into your strengths and weaknesses in a professional
environment.

To complete your reflection please do the following:

– Your reflection starts with an awareness of the learning situation or event. This awareness might
trigger some emotional reaction (positive or negative) or thoughts about the learning event.
– The second stage of the process is to undertake a critical analysis. This involves critically
analysing the relevant knowledge and experience you have as well as how you can apply this new
knowledge. Self-awareness becomes the focus of this stage.
– The third stage relates to how this changed perspective has changed your emotional, cognitive
(thoughts) and behaviour as a result of your critical analysis.

3
WSU Autumn 2024
Assessment 3 - Presentation, Report and Reflection
BUSM1008 Enterprise Leadership

The main objective of reflective writing is to “translate theory into practical action, that is, a praxis” (Loo
& Thorpe 2002, p.135).

Include Part 2: Self-reflection under the relevant heading in the written document. Part 1b and Part 2
(written document) is to be submitted to the Assessment 3 Written Report Turnitin link.

Exemplar templates

When preparing the presentation slides (Part 1a) for this assessment, you must use the following structure:

– Title Slide: Include your full name, student ID, and presentation title.
– Background company information: Provide an overview of the company and key areas that will be
covered in the presentation.
– Literature Review: Review relevant scholarly sources, including the readings in vUWS, to discuss
the topic and relevant theories.
– Discussion of the Issue(s): Analyse and examine the specific issue(s) identified within your
company, synthesising it with the topic and relevant theories.
– Recommendation(s): Present your recommendation(s) for improving the company’s effectiveness
and efficiency in your assigned topic area.
– Conclusion: Provide a summary of your presentation.
– Reference List: Include all sources used for the presentation.

When preparing the written document (Part 1b and Part 2) for this assessment, students must adhere to the
following template:

– Individual cover sheet - Available under the Essential Resources link on the Enterprise Leadership
vUWS home page.
– Title page - Include full name, student ID, and assessment title.
– Contents page (Table of Contents) - Include all headings and page numbers.
– Introduction - State the purpose of the study and provide an adequate background of the company,
along with adequate information about the key areas that will be covered in the report. (100
words)
– Literature Review - Explain the assigned topic and discuss the relevant theories, primarily sourced
from subject readings and other scholarly resources. (200 words)
– Discussion - Identify and analyse current issue(s) affecting the assigned company, as identified
from current media. Explain the implications for the company by synthesising theories from the
assigned topic. (200 words)
– Recommendation(s) - Provide detailed recommendation(s) for improving the assigned company’s
effectiveness and efficiency in the assigned topic area. Recommendation(s) should be based on a
sound synthesis of the content, relevant to the topic, and offer further improvements for the
company. (100 words)
– Conclusion - Summarise and reinforce the key points of the report. (100 words)
– Self-reflection - on the learning accomplished in this assessment. See instructions above. (300
words)
– Reference list - Include in-text citations throughout the report and list every source cited in the
Harvard WesternSydU style. A minimum of 8 references from scholarly and non-scholarly
sources is required for this assessment. (Not included in the word count)
– Appendix – Data Collection Progress Report. (Not included in the word count)

Part 1b: Written Report and Part 2: Self-Reflection should be a combined total of 1,000 words - 700 words
for the report and 300 words for the self-reflection, which is included in the report.

Snapshot of key dates while developing Assessment 3

4
WSU Autumn 2024
Assessment 3 - Presentation, Report and Reflection
BUSM1008 Enterprise Leadership

Key Dates Details Instructions

Assessment 3 is discussed in class. Students must record the name of the company and
Week 6 Company and topic allocated by the the area of research they have been allocated. You
tutor cannot choose your own company.

Research session for Assessment 3 Students must complete the Library Hunt and Data
– Group Library Hunt Activity and Collection Progress Report. Students must include
Week 7
development of Data Collection the Data Collection Progress Report in the appendix
Progress Reports of their final report submission.

Read your learning guide for instructions on how to

complete and submit Assessment 3. Do not take
Week 11 Assessment 3 due
shortcuts, and do not assume what needs to be
done.

Feedback

Comments providing formative feedback will be accessible in My Grades and Turnitin prior to the Final
Exam.

For additional information about presentations, reports and reflections please consult Study Smart, how-to
assessment guides. https://www.westernsydney.edu.au/studysmart

Late Submissions

A penalty of 10% per day may apply to unapproved late submissions.

Generative Artificial Intelligence (AI)

Use of generative artificial intelligence (AI) is not permitted in this assessment task without appropriate
acknowledgement. See advice on acknowledging the use of generative AI on the Library web page.

Working with another person or technology in order to gain an unfair advantage in assessment or
improperly obtaining answers from a third party including generative AI to questions in an examination or
other form of assessment may lead to sanctions under the Student Misconduct Rule.

Use of generative AI tools may be detected. More information is available on the Library web page.

Submission Attempts

Multiple submissions will be accepted up until the Assessment due date and time. The latest submission
will be marked.

Additional submissions cannot be submitted after the Assessment due date and time if you have already
submitted an attempt.

In order for submissions to be counted as attempted assessments, they must be realistic and appropriate.
Uploading only a cover page is not considered a realistic or appropriate submission. Such submissions will
receive a mark of zero and a Non-Submit Fail grade for the subject, regardless of whether you have
completed all the other assessments.

5
WSU Autumn 2024
 Assessment 3 - Presentation, Report and Reflection
BUSM1008 Enterprise Leadership

Marking Criteria for Individual Presentation – 20%

CRITERIA HIGH DISTINCTION DISTINCTION CREDIT PASS FAIL

(85-100%) (75-84%) (65-74%) (50-64%) (0-49%)
PRESENTATION - Excellent ability to Very good ability to Good ability to maintain Some attempt to Failed to maintain the
DELIVERY deliver an effective deliver an effective the interest of the maintain the interest of interest of the audience;
(25%) presentation; shows presentation; shows very audience; speaks clearly the audience; speaks does not speak clearly or
excellent fluency with good fluency with and maintains eye clearly and maintains maintain eye contact;
presentation content; presentation content; contact; shows some eye contact; excessive mainly reads script.
excellent attention to sustained audience’s fluency with reference to script with Exceeds time limit
time (5 mins). Meets attention. Very good presentation content. basic audience beyond 6 mins. Failed to
the presentation brief. attention to time (5 Good attention to time engagement. Some meet the presentation
mins). Meets the (within the required time attempt to remain within brief.
presentation brief. limit +/- 10%). Good time limit - however
attempt to meet the exceeds 10% limit yet
presentation brief. within 6 mins. Some
attempt to meet the
presentation brief.
Excellent knowledge Very good knowledge of Demonstrated good Demonstrated sound Failed to demonstrate
PRESENTATION – of the content; the content; knowledge of the knowledge of the adequate knowledge of
CONTENT AND communication of the communication of content; good attempt to content; some attempt to the content; lacked
COMMUNICATION information is clear, information is clear and communicate communicate essential information;
OF IDEAS coherent and logical; coherent; well sustained information; clear information; sound poorly structured;
demonstrated ability to argument; very good structure with some structure; presents a fragmented ideas; does
(25%) synthesise and presentation. coherence in the sound argument. not follow a clear
integrate complex presentation of ideas; argument.
ideas. Excellent good argument.
presentation.
Excellent knowledge Very good knowledge of Good knowledge of Demonstrated some Failed to demonstrate
KNOWLEDGE OF of theory; theory including theory however limited knowledge of theory; adequate knowledge of
THEORY (25%) demonstrated in-depth additional sources; very to the information in the some attempt to theory; does not
understanding going good synthesis of theory textbook; attempts to synthesise theory with synthesise theory with
beyond the obvious; with content. synthesise theory with content. content.
excellent synthesis and content.
integration of theory
with content.
Excellent background Very good background Presented a good Demonstrated some Failed to provide a
CRITICAL of the company; the of the company; background of the attempt to present a background of the
THINKING AND issues presented were identified complex company; identified the background of the company; does not
RESEARCH (25%) central to the issues and displayed main issues with some company; sound attempt identify the main issues;
discussion; very good critical attempt to be critical; to identify the main recommendations were
demonstrating in- thinking skills; recommendations make issues; recommendations fragmented; conclusion
depth understanding recommendations were sense in the context of make sense in the does not summarise the
going beyond the comprehensive and well the topic; good summary context of the topic; material presented;
obvious; excellent sustained; very good of the material; good provides a summary of reference list not
summary of the summary of the material; reference list included. the material presented; included.
material; identified identified limitations; reference list included.
limitations; very good reference list
comprehensive included.
reference list included.

6
WSU Autumn 2024
Assessment 3 - Presentation, Report and Reflection
BUSM1008 Enterprise Leadership

Marking Criteria for Written Report Summary and Reflection – 20%

CRITERIA HIGH DISTINCTION CREDIT PASS FAIL

DISTINCTION (75-84%) (65-74%) (50-64%) (0-49%)
(85-100%)
As previous with the The purpose of the The purpose of the study was The purpose of the study Missing/ absent or have
INTRODUCTI addition of what is study was clearly briefly described; good was briefly described; submitted irrelevant
ON included in the articulated, background to adequately brief background to material or failed to addre
written document. comprehensive ensure the reader has an adequately ensure the the requirements or have
(10%) background of the understanding of the reader has an plagiarised.
company and adequate company; adequate understanding of the
information of the topic. information of the topic. company; brief
information of the topic.
As previous but with As previous but with The material was reviewed The material was not Missing/ absent or have
LITERATURE an excellent analysis the addition of in enough detail to reviewed in enough detail submitted irrelevant
AND THEORY of topic and contrasting information adequately ensure the reader to adequately ensure the material or failed to addre
theoretical regarding topic and has an understanding of the reader has an the requirements or have
(10%) underpinnings. theories. topic and relevant theories. understanding of the topic plagiarised.
and relevant theories.

As previous with As previous but the Identified current issues; Identified some current Missing/ absent or have
DISCUSSION broader explanation analysis of the issues some attempt to be critical; issues; no attempt to be submitted irrelevant
of the issues and and challenges goes good analysis of the issues critical; no analysis of the material or failed to addre
(10%) challenges that beyond what was found discussed. issues discussed; simply the requirements or have
synthesises the topic from the research; good describing plagiarised.
and theories. critical analysis.
As previous with the Very good description Good description of the Brief description of the Missing/ absent or have
RECOMMEND addition of of the recommendation; recommendation; some recommendations; does submitted irrelevant
ATIONS suggesting further good synthesis of attempt to synthesise not synthesise content. material or failed to addre
improvements for the content; relevance to content; displays some the requirements or have
(10%) company researched. theory and practice. relevance to theory and plagiarised.
practice.
As previous but with As previous with the The learning event was The learning event was Missing/ absent or have
INDIVIDUAL the inclusion of addition of the described well with adequately described with submitted irrelevant
REFLECTION conveying the more arguments made to why description of thoughts little explanation given to material or failed to addre
(50%) – (300 abstract ideas and the learning event and/or feelings. Some thoughts and/or feelings. the requirements or have
WORDS) synthesising them provoked associated analysis but a persistent Entries are largely plagiarised. The learning
into the description thoughts and feelings. tendency to describe content. descriptive. Some event was poorly describe
of the learning event. Good analytic and Satisfactory understanding understanding of how to Merely described concept
Highly developed critical skills of both of how to implement implement possible with little or no effort to
analytic and critical content and relationship possible “changed “changed perspective”. critically appraise/ evalua
skills of both content to self- development. A perspective”. Relatively Satisfactory expression; Little or no description
and relationship to good understanding of good grammar and spelling, some spelling errors and possible “changed
self- development. how to implement but occasional errors. Has reasonable “flow” of perspective” Unintelligibl
As previous with the possible “changed good “flow” of ideas. ideas. expression; unacceptable
addition of critically perspective” and number of spelling errors
analysing benefits of associated aspects of and poor “flow” of ideas.
possible self. Generally good
implementation grammar and spelling,
based on theoretical as well as “flow” of
bases. Excellent ideas.
writing style with
excellent “flow” of
ideas as well as
faultless grammar
and spelling.
As previous but The conclusion The conclusion briefly The conclusion briefly Missing/ absent or have
CONCLUSION, within 100 words. summarises the report, summarises the document summarises the submitted irrelevant
REFERENCE Has included a restates the issues and but with limitations to the document. Has included a material or failed to addre
LIST AND reference list that is recommendations. research. Has included a reference list that is the requirements or have
APPENDIX. consistent with the Reference list included reference list that is consistent with the plagiarised.
Harvard that is consistent with consistent with the Harvard Harvard WesternSydU
WesternSydU the Harvard WesternSydU guidelines. guidelines. Has included
(10%)
guidelines. Has WesternSydU Has included an appendix as an appendix as per
included an appendix guidelines. Appendix per assessment brief. Has assessment brief. Has
as per assessment included as per shown a good level of shown a sound level of
brief. Has shown an assessment brief. Has research. research.
excellent level of shown a very good level
research. of research.

7
WSU Autumn 2024
Assessment 3 - Presentation, Report and Reflection
BUSM1008 Enterprise Leadership

8
WSU Autumn 2024