Research Paper - Group-2 - Advertising
Research Paper - Group-2 - Advertising
CHAPTER 1
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CHAPTER 1
INTRODUCTION
Most Filipinos in today's generation like eating. Filipinos are always inquisitive
about popular foods today and eager to try them. Some Filipinos invent new dishes that are likely
to become popular. People are often eager to try something new or to put a new spin on
something that is already popular. The banana cue is a famous sweet food in the Philippines,
produced by deep-frying Saba bananas that have been lavishly covered in a thick layer of
caramelized sugar. Sweet bananas are frequently served on bamboo skewers since they are
The name banana cue (or banana cue) is derived simply from the words banana
and BBQ. Although these are not cooked in, the same way as barbecue (marinated and grilled),
their appearance and use of skewers to serve is what inspired the word. Banana cue is prepared
using Saba bananas, which are one of the most popular banana kinds in the Philippines. These
bananas are generally a cooking banana, but they can also be eaten raw if desired.
banana coated in caramelized brown sugar, according to A. Leverkuhn (2023). Although this
cuisine is typically deep-fried, it is also known as banana-Q or banana-que, a play on the words
barbecue. This is known as "Filipino comfort food" and is a delicacy in Manila and other parts of
the Philippines. It is frequently consumed as a street dish, and its inherent mobility makes it a
Sweetntaste WordPress, banana cue, a popular Filipino merienda, has numerous health benefits.
Vitamin B6, Manganese, Vitamin C, Potassium, Dietary Fiber, Protein, Magnesium, Folate,
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Riboflavin, Niacin, Vitamin A, and Iron are all present. That is why it is highly healthy to
The banana is regarded as one of the world's healthiest fruits. It is high in fiber
and vitamins but low in fat and cholesterol. Saba bananas are high in starchy carbs, which help
you feel full for a long time. Some people are concerned about the amount of sugar in the recipe,
but the beauty of homemade cuisine is that you may add and change as much as you want.
Banana cue or banana que is simply fried bananas caramelized with brown sugar and impaled
onto bamboo sticks. It got its name from combining the phrases banana and BBQ. This is due to
the caramelized bananas resembling golden-brown grilled meat, as well as the utilization of
Cebu City, Philippines - A banana plant grows in the mountains. Banana cue is a
very popular street snack in the Philippines. Banana Cue is made with deep-fried bananas that
have been coated in caramelized brown sugar. We made a banana cue with Saba bananas, which
are often used in Filipino cooking. It is served on the streets and at some carenderia with a
"provide quality products and healthy foods for all ages," with a focus on our product, the
"Banana Cue," and we are confident that it is helpful to their health. Our product is suitable for
everyone, including toddlers and adults. We collaborate and work as a team to finish this task
(job). The goal of our business is "to satisfy our customers' palates and provide them with good
service, wholesome food that will improve their body composition and a variety of food that they
will undoubtedly enjoy”. We expect our customers to be satisfied and deserving of our product.
Our purchasers were our ideal location or our social media friends, as well as our classmates,
Theoretical Background
This paper assume that Banana Cue as a first business of Grade 12 Advertising
ABM student in Asian Learning Center Inc., Punta Rizal Campus, Lapu-lapu City, this
assumption is supported by three theories, focusing the following; Profit First Theory by Mike
Michalowicz (2017), Lean Startup Theory by Eric Ries (2008), and Gig Economy Theory by Tina
Brown (2009).
The first theory that was used in this study was the Profit First Theory by Mike
Michalowicz (2017). Profit First Theory offers a unique cash management system that helps
businesses prioritize profit and achieve financial stability. It is a practical and actionable guide for
entrepreneurs looking to improve their profitability. It presents a theory and a practical approach
system that helps shift the focus from revenue to profitability. The theory provides strategies and
steps for implementing this approach, making it a valuable resource for entrepreneurs seeking to
The second theory was Lean Startup Theory by Eric Ries (2008). It advocates for
a methodical and iterative approach to business startup. It highlights the need of creating a
minimal viable product (MVP) rapidly, testing it with real customers, and using their input to
make educated decisions and improvements. This method eliminates the danger of squandering
money on concepts that may not be marketable and encourages businesses to be versatile and
The third theory was Gig Economy Theory by Tina Brown (2009). Former New
Yorker editor Tina Brown used the term ‘gig economy’ in 2009 during the financial crisis to
characterize workers who worked numerous jobs. The gig economy idea reflects the changing
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nature of labor in the twenty-first century, in which many people work many, short-term, or
freelance jobs rather than traditional full-time ones. People can earn money from numerous
occupations and projects by using platforms and technology, giving them freedom and the
possibility to diversify their income streams. Financial independence can be attained through
strategically navigating the gig economy, optimizing earnings, and properly managing expenses.
These theories shed light on effective tactics for selling items or services in the
classroom. Sellers may maximize their strategy to reach and engage students and employees by
recognizing the captive. These theories also provide valuable insights and strategies for
entrepreneurs and businesses looking to thrive in the ever-evolving world of commerce. They
provide guidance on how to create unique experiences, identify untapped markets, manage
finances effectively, and adopt a scientific approach to business growth. By understanding and
applying these theories, you can enhance your chances of achieving profitability and success in
your ventures.
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Conceptual Framework
Economy Theory.
THE PROBLEM
This study aims to determine the Banana Cue as First Business of Grade 12
Advertising ABM students. This study will be conducted among selected 20 banana cue vendors
in Lapu-Lapu City.
1. What could be the importance of having having enough funds and finance for starting
business?
3. What are some ways that can help boost financial gains and profits when selling
Banana Cue?
The scope of this research is to discover whether selling Banana Cue may be a
profitable business. This entails selling Banana Cue to the selected 20 banana cue vendors in
Lapu-lapu City. This study focused solely on selected banana cue vendors in Lapu-lapu City.
Furthermore, this study is time-limited and only collects data within the city. To keep our
research focused and manageable, we decided to set a time limit and only collected data within
Lapu-Lapu City. This allowed us to gather information that specifically applied to our business
venture. By understanding the profitability of selling Banana Cue, we were able to make
The students. The study about Banana Cue as our business as students will
benefit us directly. We will gain experience in running a business and learn valuable
entrepreneurial skills. Additionally, it could inspire others to pursue their own ideas and find
The customers. The study will also benefit our customers. They will have access
to delicious and nutritious banana cue, providing them with a tasty and healthy snack option. It is
The entrepreneur. Entrepreneurs can also benefit from studying banana cue as
their first business. It can provide them with an opportunity to explore a unique market niche and
potentially generate profits. By understanding the ins and outs of the banana cue business,
entrepreneurs can develop valuable skills in product development, marketing, and financial
management.
The researcher. The study can benefit researchers. They can use our study as a
case study or reference for future research on entrepreneurship and the food industry. Our
findings and experiences can contribute to the existing knowledge in these fields. It is exciting to
think that our work can have an impact beyond our own business venture.
The school administrator. The study can benefit the school administrator. It
displays our initiative, creativity, and entrepreneurial skills, reflecting positively on the school. It
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can be a source of pride for the administrator to see students taking an active role in their
Definition of Terms
Delicacy- means that the banana used in banana cue is skewered or pierced onto a stick before
Impaled- means that the fried bananas are skewered or pierced onto bamboo sticks.
Inquisitive- means that Filipinos are curious and interested in learning about popular foods and
Lavishly- means that the Saba bananas used in banana cue are skewered or pierced onto bamboo
Minimal Viable Product (MVP) - refers to the creation of a basic version of a product or service
without consideration.
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CHAPTER 2
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CHAPTER 2
This chapter presents the related and studies after the thorough, in-depth search
Studying the history of Banana Cue is crucial for entrepreneurs and researchers.
The banana is a tropical fruit that is grown in over 122 countries across the world. Until 2004, the
fruit was grown on 3.8 million hectares and produced 56.4 million metric tons, placing it fourth
after rice, corn, and milk (Chai et al., 2004). Banana cue, a favorite Filipino merienda, provides
improves one's appetite (Health Benefits, 2015). This research aims to provide helpful insights
and recommendations for entrepreneurs wishing to enter the banana cue industry by examining
Pricing, advertising, and marketing methods are among the things that could
assist students in the study on selling banana cue. Pricing refers to the method used to establish
the price of a product, such as setting a fixed price or granting discounts. The many methods used
to promote and advertise the banana cue business are included in the marketing techniques.
Furthermore, considerations such as closeness to the target market, visibility, and accessibility
can all have an impact on the business's performance. The study can establish which area
provides the best profit for selling banana cue by testing multiple sites within the school grounds.
The profitability of the business, on the other hand, could be a deciding factor.
Based on factors such as income, costs, and ultimate profit, this variable assesses the financial
success or failure of the Banana Cue enterprise. The study's goal is to discover whether selling
banana cue can be a profitable student company. Customer satisfaction could be another
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influencing factor. This variable assesses customers' happiness and contentment with the Banana
Cue product. The survey can be used to measure how content and pleased customers are with
purchasing and consuming Banana Cue. Customer satisfaction is critical for retaining customer
Competitive pricing is critical to the success of selling banana cue. Price is more
easily seen as a heuristic indication than quality (Yoon et al., 2014). According to Wijaya (2011),
pricing is the amount of money that a consumer must pay in order to acquire the benefits of a
product. Customer perception, demand, and profitability can all be influenced by the price you set
for your banana cue. Potential buyers may be turned off if the price is too high. However, if the
price is too low, it may have an impact on your profitability. Consumers will make an easy
buying decision if the pricing is in line with the benefits they perceive.
Effective promotion can have a positive impact on banana cue sales. You can
raise awareness and attract more clients by promoting your banana cue through various marketing
platforms such as social media, word-of-mouth, or fliers. According to Zikmud (2011), sales is a
company's communication role that is responsible for informing, persuading, and inviting
prospective clients. Customers' purchasing decisions will be tough (Mothersbaugh et al., 2007).
Effective promotion can generate excitement, emphasize your banana cue's distinctive traits, and
Strong marketing techniques can help Banana Cue sales succeed by raising
awareness, recruiting customers, and effectively promoting the product. Small business owners
should collect all marketing insights to help estimate growth and sustainability patterns (Fiore et
al., 2013). Strategies like targeted advertising, social media campaigns, and word-of-mouth
marketing can help Banana Cue gain visibility and build interest, resulting in increased sales and
profitability.
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Profitability can have a huge impact on students when it comes to selling banana
cue. If the firm is productive, it can provide students with financial benefits such as extra money
or savings. This can improve their financial situation and help them achieve their personal
ambitions. Small business owners that understand profitability techniques may be able to help
their company expand (Blackburn et al., 2013). A profitable business can also enhance students'
confidence and drive because they can see the direct effects of their efforts and hard work. It can
also give students excellent entrepreneurial experience as well as teach them key skills such as
budgeting, marketing, and customer service. Overall, profitability can have a favorable impact on
Customer satisfaction can have a huge impact on students when selling Banana
Cue. If clients are pleased with their purchase of Banana Cue, it can lead to repeat business and a
larger network of support. The key to generating customer loyalty is to provide high customer
value. (Sugeng, 2016). This might lead to continuous earnings and growth for the students'
service, or the product itself, that give a level of consumer pleasure in terms of meeting consumer
consumption needs (Sugeng, 2016). Furthermore, client satisfaction can help students build a
the future. Therefore, customer satisfaction can benefit students' businesses, reputations, and
future possibilities.
Therefore, in the study on selling banana cue, factors like pricing, advertising, and
marketing methods are important. These elements can have an impact on the business's
deliver great customer value and ensure that their customers are satisfied with their purchases, it
can lead to recurring business and a positive reputation as entrepreneurs. This may pave the way
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for future endeavors or partnerships. Taking both profitability and customer pleasure into account
(2018), their study "Cue: Business Plan" focuses on Cue, a banana and camote cue business
managed by Grade 12 ABM students of 12-Franc. It intends to meet the standards of the K–12
curriculum. Cue offers tasty banana and camote cues at a low cost to students and teachers at San
Remigio National High School. The refreshments will be made in SRNHS's Home Economics
kitchen and distributed throughout the school. Cue envisions a health-conscious Filipino populace
and hopes to raise cultural awareness by selling nutritious traditional Filipino comfort food.
They will have sales representatives roaming the campus, selling their products and emphasizing
the convenience of their location. This strategy seeks to provide Cue with a competitive edge by
bringing them closer to their target market. They really think that their consumers are their most
effective marketing instrument. They value clean and high-quality products from production to
marketing and distribution, and they treat their customers with the utmost respect. They hope to
generate recurring sales and encourage others to buy by ensuring high levels of consumer
satisfaction.
Starting and running your own organization is one of the most gratifying yet
challenging methods to grow a business career, according to Schaper et al. (2010) in their study
of entrepreneurship and small business. This work gives students the theoretical and practical
information they need to own and operate a new, small, or expanding firm. It covers all of the
essential concepts and instruments for entrepreneurship and small business management.
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This study provides students with the theoretical and practical information they
need to effectively own and manage a new, small, or expanding firm. It introduces key concepts
and methods for entrepreneurship and small business management. Furthermore, it includes in-
countries, including Australia, New Zealand, China, India, Singapore, Malaysia, and Hong Kong,
According to Sari and Setiawati (2016), in their study, A Case Study of Students
Entrepreneurs Who Run Businesses Online and Offline, we should know the student motivation
description to run businesses. The student's business development description and the students'
academic achievement description as entrepreneurs. The students' parents support the description
This study focuses on students who run businesses online and offline, as well as
male and female entrepreneurs who work while attending school. It was conducted utilizing
qualitative research with several case studies, whereas the other studies were distinct in that they
focused on Bugis ethnic entrepreneurs, female students alone, and in China. This research would
CHAPTER 3
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CHAPTER 3
Research Methodology
This section describes how the study is conducted out. It specifically addresses the
research design, research location, participants, research instrument, data gathering procedures,
Research Design
In our research on the profitability of selling Banana Cue as a first business of ABM
students, we conducted a descriptive study. We used a quantitative design and opted for a survey
approach to collect data. We distributed survey questionnaires to the Banana Cue vendors in
To make things more practical and efficient, we employed convenience sampling. This
means that we selected the vendors as responders simply because they were the most easily
accessible sources of data for us as researchers. Convenience sampling is a common method used
Research Locale
This research will be carried out in Lapu-Lapu, Cebu, Philippines. Lapu-Lapu City is a
first-class, highly urbanized city in the Philippine province of Cebu, with several hotels and
restaurants catering to the demands of various tourists. The researchers are focusing on the public
market because this is the area where the study will be conducted, and the study will be
conducted with people who have experience running a banana cue business. This study's
environment is unpredictable because it will take place outside of a laboratory, office, or school.
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The respondents in this study were Banana Cue vendors in Lapu-lapu City, a group of
20 chosen vendors. To arrive at the answer, the researchers just polled 20 people in the area
around them. It would be good for us as researchers to identify the factors that could assist us in
determining whether Banana Cue is a viable business. As a result, the total number of replies was
20.
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In this study, the participants were Banana Cue vendors in Lapu-lapu City. It was
important for us to gather insights and perspectives directly from these vendors to gain a deeper
understanding of their experiences, challenges, and strategies. To ensure the accuracy and
reliability of our findings, we designed survey questionnaires and went beyond the school
grounds to connect with the vendors. The respondents were selected through Convenience
Sampling. This method is a type of sampling method that were based on the availability and
accessibility of the selected respondents. The sample size, which is 20, was selected in
consideration of a 95% confidence level and a 5% margin of error using Solving Formula.
Therefore, the final number of respondents in our study is consisted of 20 Banana Cue vendors.
Research Instrument
In this study, data was gathered by a survey questionnaire. The extracted components and
variables were used to create the statements and questions. The researchers created a
questionnaire in which they investigated the financial demands, challenges, and outcomes.
During the study, some assertions under finance needs, finance issues, and finance overlook have
been amended.
The questionnaire was divided into three parts. The first section of the questionnaire
focused on understanding the financial requirements involved in starting and running a Banana
Cue business. We asked questions specifically about the initial expenses for equipment and
utensils, as well as the costs associated with buying high-quality bananas and additional goods.
By asking about these financial requirements, we aimed to gather insights into the investment
needed to get the business up and running. This information will help aspiring entrepreneurs
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budget effectively. The second section focused on the financial challenges that students starting a
business or business owners may face. We aimed to gather insights into the difficulties they
might encounter and find solutions to help them overcome these obstacles. By collecting
information on these challenges, we aim to provide valuable solutions and guidance to help
students and business owners navigate the financial aspects of their ventures. The last section
focused on exploring various strategies to attract more customers and enhance the financial gains
of selling Banana Cue. We asked questions about introducing different tastes or varieties of
Banana Cue, as this can create an opportunity to cater to a wider range of customer preferences,
The study provided useful data that contributed to the discovery of answers to the research
questions. The questionnaire was distributed to 20 vendors in Lapu-Lapu City, and the survey
questioner presented instructions face-to-face. They had an unlimited amount of time to complete
the survey questionnaires. The respondents answered 15 questions, all of which were used in the
analysis and processing of the results. In this study, the researchers assumed that all respondents
answered the questions truthfully. This aimed to see how successful selling banana cues at school
would be, and giving survey questionnaires face-to-face was utilized to perform the survey.
The descriptive data method was used to assess the information gathered for this
investigation. In order to test whether the banana cue business is profitable as a first venture. This
study employed a face-to-face survey questionnaire, which presents the responses of our
respondents.
1. Percentage
In getting the percentage of the results of the data gathered, the researchers used the formula
below:
f= frequency
%= percentage
F/nx100= %
2. Weighted Average
It is used to determine the assessment of the respondents with regard to their profiles.
CHAPTER 4
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Chapter 4
The presentation, analysis, and interpretation of data are all covered in this chapter that
response the related issues escalated in this research. The results are presented in tabular forms.
This chapter contains the following information: statistics, results, or findings from data
collection and analysis. This chapter also includes the researchers' interpretation of the data
received from the survey. The responses provided in the survey questionnaire developed by the
researchers served as the primary tool for acquiring information from the banana cue vendors in
Lapu-lapu City.
There were 20 responses. Each statement's weighted average from its cluster of factors
was calculated using replies from the face-to-face survey. This chapter focuses on presenting the
The data for each factor is presented in the table below. The study concludes that the
banana cue is a beneficial first business for ABM students based on the weighted average. The
data was also used to compare theoretical frameworks and associated research.
I. What are the expected beginning finance needs for a Banana Cue Business?
Figure 3.
I believe that having enough funds available is critical for starting a successful Banana Cue
business.
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5% 5%
5%
50%
35%
Strongly Agree 10 5 50
Agree 7 4 28 4.20 A
Neutral 1 3 3
Disagree 1 2 2
Strongly Disagree 1 1 1
Table 1.
N= 20 FX= 84
Scale:
4.21 – 5.00 ----- Strongly Agree
3.41 – 4.20 ----- Agree
2.61 – 3.40 ----- Neutral
1.81 – 2.60 ----- Disagree
1.00 – 1.80 ----- Strongly Disagree
This table shows that the majority of respondents strongly agree, which is 10 (50%) out
of 20 respondents who took the survey. This shows that the respondents believe that having
enough funds is critical for starting a successful banana cue business. While there are 3 (5%) that
got a tie number of respondents answered neutral, disagree, or strongly disagree, which is 1.
However, the least number of respondents answered agree, which is 7 (35%). The weighted mean
of 4.20 belongs to "agree," which means most of the respondents believe that having enough
Figure 4.
The initial expenses for equipment and utensils represents an important financial requirement for
5%
30%
65%
Table 2.
Response f x Fx WM DC
Agree 6 4 24
Neutral 0 3 0
Disagree 0 2 0
Strongly Disagree 1 1 1
N= 20 FX= 90
Scale:
4.21 – 5.00 ----- Strongly Agree
3.41 – 4.20 ----- Agree
2.61 – 3.40 ----- Neutral
1.81 – 2.60 ----- Disagree
1.00 – 1.80 ----- Strongly Disagree
This table shows that the majority of the respondents strongly agree, which is 13 (65%)
out of 20 respondents who took the survey. This shows that respondents are impartial because the
initial expenses for equipment and utensils represent an important financial requirement for a
Banana Cue business. While there are two that got a tie number of respondents answered neutral
and disagree, which has 0 respondents. The least number of respondents answered strongly
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disagree, which is 1 (5%), and the most respondents answered agree, which is 6 (30%). The
weighted mean of 4.50 belongs to strongly "agree," which means most of them concur that the
initial expenses for equipment and utensils represent an important financial requirement for a
Figure 5.
Buying high-quality bananas and additional goods is a significant financial requirement for a
5%
25%
60%
10%
Table 3.
Response f x Fx WM DC
Strongly Agree 12 5 60
Agree 2 4 8 4.20 A
Neutral 5 3 15
Disagree 0 2 0
Strongly Disagree 1 1 1
N= 20 FX= 84
Scale:
4.21 – 5.00 ----- Strongly Agree
3.41 – 4.20 ----- Agree
2.61 – 3.40 ----- Neutral
1.81 – 2.60 ----- Disagree
1.00 – 1.80 ----- Strongly Disagree
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This table shows that the majority of the respondents strongly agreed, which is 12 (60%)
out of 20 respondents who took that survey. This shows how significant the financial
requirements are to buy high-quality bananas and additional goods for banana cue businesses.
The least number of respondents answered strongly disagree, which is 1 (5%), while the second
highest number is neutral, which is 5 (25%) respondents. While the respondents answered agree,
which is 2 (10%). Additionally, the disagreement has 0 respondents. The weighted mean of 4.20
belongs to "agree." This shows that they agreed about how significant the financial requirements
are to buy high-quality bananas and additional goods for a banana cue business.
Figure 6.
15%
10%
55%
20%
Table 4.
Response f x Fx WM DC
Strongly Agree 11 5 55
Agree 4 4 16 4.00 A
Neutral 2 3 6
Disagree 0 2 0
Strongly Disagree 3 1 3
N= 20 FX= 80
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Scale:
4.21 – 5.00 ----- Strongly Agree
3.41 – 4.20 ----- Agree
2.61 – 3.40 ----- Neutral
1.81 – 2.60 ----- Disagree
1.00 – 1.80 ----- Strongly Disagree
This table shows that the majority of the respondents strongly agreed, which is 11 (55%)
out of 20 respondents who took the survey. This shows that they strongly agree that setting aside
banana cue business. While the second-highest number of respondents answered, which is 4
(20%), they are just plainly agreeing that setting aside money for emergencies is important in
doing business. Additionally, 2 (10%) respondents answered neutral. This shows that there are
times that they are struggling to set aside money because of their profit, and there are times that
they can set aside money for unexpected expenses; it depends on their situation. Then, there are 3
( 15%) respondents who answered that they strongly disagree with setting aside money for
emergencies. This shows that none of them are disagreeing that it is not important to set aside
money for unexpected expenses or emergencies. The weighted mean of 4.00 belongs to "agree,"
which means that most of the participants plainly agree that it is important to save money for
emergencies.
Figure 7.
Working capital for everyday tasks, such as purchasing extra ingredients and supplies, is a
10% 10%
40%
5%
35%
Table 5.
Response f x Fx WM DC
Strongly Agree 8 5 40
Agree 7 4 28 3.85 A
Neutral 1 3 3
Disagree 2 2 4
Strongly Disagree 2 1 2
N= 20 FX= 77
Scale:
4.21 – 5.00 ----- Strongly Agree
3.41 – 4.20 ----- Agree
2.61 – 3.40 ----- Neutral
1.81 – 2.60 ----- Disagree
1.00 – 1.80 ----- Strongly Disagree
This table shows that the majority of the respondents strongly agreed, which is 8 (40%)
out of 20 respondents who took the survey. This shows that the respondents strongly agreed that
working capital for everyday tasks, such as purchasing extra ingredients and supplies, is a
answered plainly agree, which is 7 (35%), this shows that the respondents agree that working
capital is a financial requirement when doing business. Then, the neutral has 1 (5%) respondent,
which shows that he has doubts about working capital as a financial requirement. Additionally,
Disagree and Strongly Disagree both got 2 (10%) responses from the respondents who took the
survey.This shows that they are dissatisfied with the working capital for everyday tasks such as
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purchasing supplies, which is a requirement for the financial success of a business. The weighted
mean of 3.85 belongs to "agree," which means that most of the participants plainly agreed that
II. What are the potential finance challenges that the students may experience while
maintaining a business?
Figure 8.
5%
16% 26%
16%
37%
Table 6.
Response f x Fx WM DC
Strongly Agree 5 5 25
Agree 7 4 28 3.50 A
Neutral 3 3 9
Disagree 3 2 6
Strongly Disagree 2 1 2
N= 20 FX= 70
Scale:
4.21 – 5.00 ----- Strongly Agree
3.41 – 4.20 ----- Agree
2.61 – 3.40 ----- Neutral
1.81 – 2.60 ----- Disagree
1.00 – 1.80 ----- Strongly Disagree
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This table shows that the majority of the respondents answered plainly agree, which is 7
(37%) out of 20 respondents who took the survey. This shows that the respondents agreed that
some of the students would face difficulties if they start this business with a lack of capital. While
the second highest number of respondents answered exclusively strongly agree, which is 5 (36%),
this shows that they absolutely agree that the students will face difficulties if they try this as a
first business with a lack of capital. Additionally, Neutral and Strongly Disagree received 3
(16%) responses from the respondents who took the survey. This shows that they doubt if this is
worthy of being their first business or not; some are plainly disagree. However, the least
answered number of respondents is Strongly Disagree, which is 2 (5%). This shows that the
students can start this as a first business with a lack of capital. The weighted mean of 3.50
belongs to "agree," which means that most of the participants plainly agreed that this business is
Figure 9.
For business owners running a business, successfully managing cash flow may be challenging.
15%
40%
30%
15%
Table 7.
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Response f x Fx WM DC
Strongly Agree 8 5 40
Agree 3 4 12 3.65 A
Neutral 6 3 18
Disagree 0 2 0
Strongly Disagree 3 1 3
N= 20 FX= 73
Scale:
4.21 – 5.00 ----- Strongly Agree
3.41 – 4.20 ----- Agree
2.61 – 3.40 ----- Neutral
1.81 – 2.60 ----- Disagree
1.00 – 1.80 ----- Strongly Disagree
This table shows that the majority of the respondents answered Strongly Agree, which is
8 (40%) out of 20 respondents who took the survey. This shows that they strongly agree that they
successfully face challenges in managing their cash flows. While the second-highest number
answered neutral, which is 6 (30%), this shows that there are times that they are struggling to face
challenges in managing cash flows, and there are times that they successfully face them.
Additionally, both agree and strongly disagree got 3 (15%) responses from respondents. This
shows that they successfully face challenges. However, some are against agreeing that they can
successfully face it. The least number of respondents answered disagree, which is 0. This shows
that none of them is absolutely struggling to face challenges in managing cash flows. The
weighted mean of 3.65 belongs to "agree," which means that most participants plainly agreed that
Figure 10.
Balancing personal and work expenses can be difficult for business owners.
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25% 20%
15%
20%
20%
Table 8.
Response f x Fx WM DC
Strongly Agree 4 5 20
Agree 3 4 12 2.85 N
Neutral 4 3 12
Disagree 4 2 8
Strongly Disagree 5 1 5
N= 20 FX= 57
Scale:
4.21 – 5.00 ----- Strongly Agree
3.41 – 4.20 ----- Agree
2.61 – 3.40 ----- Neutral
1.81 – 2.60 ----- Disagree
1.00 – 1.80 ----- Strongly Disagree
This table shows that the majority of the respondents answered Strongly Disagree, which
is 5 (25%) out of 20 respondents who took the survey. This shows that they do not struggle with
balancing their personal expenses and work expenses as business owners. While there are three
tied responses, the total number of respondents who answered Strongly Agree, Neutral, and
Disagree is 4 (20%). Generally, this shows that some respondents are struggling, some are not,
and some are; it depends on their situation. However, the least number of respondents answered
Agree, which is 3 (15%). This shows that they are struggling to balance their personal expenses
and work expenses. The weighted mean of 2.85 belongs to "neutral," which means that most of
P a g e | 35
the respondents are struggling and some are not balancing their personal and work expenses; it
Figure 11.
Understanding and managing financial records and bills can be difficult for business owners.
20% 15%
5%
35%
25%
Table 9.
Response f x Fx WM DC
Strongly Agree 3 5 15
Agree 7 4 28 3.20 N
Neutral 5 3 15
Disagree 1 2 2
Strongly Disagree 4 1 4
N= 20 FX= 64
Scale:
4.21 – 5.00 ----- Strongly Agree
3.41 – 4.20 ----- Agree
2.61 – 3.40 ----- Neutral
1.81 – 2.60 ----- Disagree
1.00 – 1.80 ----- Strongly Disagree
This table shows that the majority of the respondents agreed, which is 7 (35%) out of 20
respondents who took the survey. This shows that they agree that it is difficult to understand and
manage financial records and bills. While the second-highest number of respondents answered
neutral, which is 5 (25%), this shows that sometimes it is hard for them and sometimes they can
P a g e | 36
manage and understand; it depends on their situation. Additionally, Strongly Agree got 3 (15%)
responses from respondents. This shows that a few of the respondents are having a lot of trouble
understanding and managing their financial records and bills. In addition, the 4 (20%) participants
strongly disagreed. This shows that they are having a particularly easy time understanding and
managing their financial records and bills. The least number of respondents who answered
disagree, which is 1 (5%); this shows that one of them is not having difficulties understanding
and managing financial records and bills. The weighted mean of 3.20 belongs to "agree," which
means that most participants plainly agreed that it is difficult to understand and manage financial
Figure 12.
Dealing with unexpected expenses or financial difficulties can be difficult for entrepreneurs who
15% 30%
10%
15%
30%
Table 10.
P a g e | 37
Response f x Fx WM DC
Strongly Agree 6 5 30
Agree 6 4 24 3.50 A
Neutral 3 3 9
Disagree 2 2 4
Strongly Disagree 3 1 3
N= 20 FX= 70
Scale:
4.21 – 5.00 ----- Strongly Agree
3.41 – 4.20 ----- Agree
2.61 – 3.40 ----- Neutral
1.81 – 2.60 ----- Disagree
1.00 – 1.80 ----- Strongly Disagree
This table shows that both strongly agree and agree got 6 (30%) out of 20 responses from
respondents. This shows that they strongly agree and agree that they can successfully face
challenges such as unexpected expenses or manage their financial cash flow. While the second
highest number 3 (15%) answered both neutral and strongly disagree, which got the same
response, this shows that they are struggling to face challenges in dealing with unexpected
expenses or managing their financial cash flow. The least disagree got 2 (10%) responses from
respondents. This shows that they are struggling to deal with unexpected expenses or financial
difficulties. The weighted mean of 3.50 belongs to "agree," which means that most participants
agreed that they could deal with unexpected financial difficulties for their own businesses and
Figure 13.
There is an opportunity to attract more customers and boost financial gains by introducing
20%
35%
20%
10% 15%
Table 11.
Response f x Fx WM DC
Strongly Agree 4 5 20
Agree 4 4 16
Neutral 3 3 9 2.80 N
Disagree 2 2 4
Strongly Disagree 7 1 7
N= 20 FX= 56
Scale:
4.21 – 5.00 ----- Strongly Agree
3.41 – 4.20 ----- Agree
2.61 – 3.40 ----- Neutral
1.81 – 2.60 ----- Disagree
1.00 – 1.80 ----- Strongly Disagree
This table shows that the majority of the respondents answered Strongly Disagree, which
is 7 (35%) out of 20 participants who express a strong disagreement with the idea of diversifying
Banana Cue flavors for increased customer attraction and financial gains. Additionally, 4 (20%)
participants express agreement, with an equal number 4 (20%) of responses in both the "strongly
agree" and "agree" categories. 3 (15%) respondents adopt a neutral stance, and 2 (10%)
disagreeing with the statement. In summary, the data suggests a considerable divergence of
opinions, with a notable majority expressing reservations about the effectiveness of introducing
diverse Banana Cue flavors for attracting more customers and enhancing financial gains. The
P a g e | 39
weighted mean of 2.80 belongs to "neutral," which means most of the participants are hesitant to
Figure 14.
Building a loyal customer base through great customer service and excellent goods can have a
25%
75%
Table 12.
Response f x Fx WM DC
Agree 5 4 20
Neutral 0 3 0
Disagree 0 2 0
Strongly Disagree 0 1 0
N= 20 FX= 95
Scale:
4.21 – 5.00 ----- Strongly Agree
3.41 – 4.20 ----- Agree
2.61 – 3.40 ----- Neutral
1.81 – 2.60 ----- Disagree
1.00 – 1.80 ----- Strongly Disagree
The table shows that the majority of respondents strongly agree with the statement
"Building a loyal customer base through great customer service and excellent goods can have a
beneficial financial influence on the profits of Banana Cue." Specifically, 15 (75%) participants
P a g e | 40
fall into the "strongly agree" category, indicating an agreement among respondents. Additionally,
5 (25%) participants agreed. No responses are recorded in the "Neutral," "Disagree," or "Strongly
Disagree" categories. This overwhelmingly positive sentiment suggests that the surveyed
individuals believe in the positive financial impact of cultivating customer loyalty through
exceptional customer service and high-quality products. The absence of any disagreement or
neutral responses underscores a strong collective belief in the statement's validity. The weighted
mean of 4.75 belongs to “strongly agree," which means most of the participants totally agree that
Figure 15.
Using affordable manufacturing and purchase strategies will help you maximize your profits
5%
15%
5% 45%
30%
Table 13.
Response f x Fx WM DC
Strongly Agree 9 5 45
Agree 6 4 24 3.95 A
Neutral 1 3 3
Disagree 3 2 6
Strongly Disagree 1 1 1
N= 20 FX= 79
P a g e | 41
Scale:
4.21 – 5.00 ----- Strongly Agree
3.41 – 4.20 ----- Agree
2.61 – 3.40 ----- Neutral
1.81 – 2.60 ----- Disagree
1.00 – 1.80 ----- Strongly Disagree
The table shows that the majority of respondents, with a total of 9 (45%) respondents
strongly agree, and an additional 6 (30%) participants express agreement, indicating a significant
collective endorsement of the idea. 1 (5%) respondent adopts a neutral stance, neither agreeing
nor disagreeing, while 3 (15%) respondents disagree and 1 (5%) strongly disagrees. The overall
trend suggests a prevailing belief among the surveyed individuals that employing cost-effective
manufacturing and purchase strategies is beneficial for maximizing profits in the Banana Cue
affordability in optimizing financial outcomes. The weighted mean of 3.95 belongs to "agree,"
which means that most of the participants are plainly agreeing that using affordable
manufacturing and purchase strategies is a big help in maximizing profit in their business.
Figure 16.
Pricing techniques that are effective can contribute to improved earnings and financial success
5%
25%
40%
30%
Table 14.
P a g e | 42
Response f x Fx WM DC
Strongly Agree 8 5 40
Agree 6 4 24 4.00 A
Neutral 5 3 15
Disagree 0 2 0
Strongly Disagree 1 1 1
N= 20 FX= 80
Scale:
4.21 – 5.00 ----- Strongly Agree
3.41 – 4.20 ----- Agree
2.61 – 3.40 ----- Neutral
1.81 – 2.60 ----- Disagree
1.00 – 1.80 ----- Strongly Disagree
The table shows responses to the statement "Pricing techniques that are effective can
contribute to improved earnings and financial success while selling banana cue." The majority of
respondents, 8 (40%) respondents strongly agree, and an additional 6 (30%) participants express
agreement, indicating a strong collective belief in the positive impact of effective pricing
strategies on earnings and financial success in the Banana Cue business. A moderate number of
respondents, totaling 5 (25%), adopted a neutral stance, signifying a degree of uncertainty on the
topic. Importantly, 0 participants express disagreement, and only 1 (5%) respondent strongly
techniques in contributing to financial success when selling banana cue. The weighted mean of
4.00 belongs to "agree," which means that most of the participants are plainly agreeing that their
Figure 17.
The financial outcome of selling Banana Cue can be enhanced by effectively managing expenses
5%
10% 25%
15%
45%
Table 15.
Response f x Fx WM DC
Strongly Agree 5 5 25
Agree 9 4 36 3.75 A
Neutral 3 3 9
Disagree 2 2 4
Strongly Disagree 1 1 1
N= 20 FX= 75
Scale:
4.21 – 5.00 ----- Strongly Agree
3.41 – 4.20 ----- Agree
2.61 – 3.40 ----- Neutral
1.81 – 2.60 ----- Disagree
1.00 – 1.80 ----- Strongly Disagree
This table shows that the majority of the respondents agreed, which is 9 (45%)
out of 20 respondents who took the survey. This shows that the financial outcomes of selling
banana cue can be enhanced by effectively managing expenses and monitoring costs. Then, the
second-highest number of respondents answered Strongly Agree, which is 5 (25%). This means
that a few of the respondents totally agree that the financial benefits of selling banana cue can be
enhanced. In addition, the other 3 (15%) participants answered neutral. This means that they are
still hesitant to agree or disagree that the financial outcome can be enhanced. Additionally, the 2
(10%) respondents clearly disagreed. This means that they do not agree that the financial
outcomes of selling Banana Cue can be enhanced. The least number of respondents answered
P a g e | 44
Strongly Disagree, which is 1 (5%). This means that this one respondent does not totally agree
that the financial outcomes of selling banana cue can be enhanced. The total weighted mean of
3.75 belongs to "agree," which means that most of the respondents agreed that by keeping an eye
on costs and controlling spending wisely, Banana Cue's financial results can be improved.
P a g e | 45
CHAPTER 5
P a g e | 46
Chapter 5
Findings
1. The importance of having enough funds and finance for starting a successful
Based on the results of the survey, 50% of the respondents believe that having
enough funds is critical for starting a banana cue business. 65% of the respondents
concur that the initial expenses for equipment and utensils represent an important
financial requirement for a banana cue business. 60% agreed about how significant
the financial requirements are to buy high-quality bananas and additional goods for a
banana cue business. 55% plainly agree that it is important to save money for
emergencies. 40% of the participants plainly agreed that working for everyday capital
is a financial requirement when doing business. This shows that having sufficient
business.
2. The financial challenges that business owners face in maintaining a Banana Cue
business
Based on the results of the survey, 37% of the participants plainly agreed that this
business is not worthy of starting for students if they lack capital. 40% plainly agreed
that they are successfully facing challenges in managing their cash flows. 25% of the
respondents are struggling and some are not balancing their personal and work
understand and manage financial records and bills for a business owner. 30% could
deal with unexpected financial difficulties for their own businesses and that they can
manage their cash flows. This shows that banana cue vendors face financial
challenges such as having enough funds for startup, initial expenses for equipment
and utensils, purchasing high-quality bananas and additional goods, saving money for
3. The ways that can help boost financial gains and profits when selling banana
cue.
Based on the results of the survey, 35% of the participants are hesitant to
introduce various flavors of banana cue to boost financial gains. 75% totally agree
that their loyal customers have been very beneficial to their business. 45% plainly
agreed that using affordable manufacturing and purchase strategies is a big help in
maximizing profit in their business. 40% plainly agreed that their pricing techniques
could attract customers and improve their earnings. 45% of the respondents agreed
that by keeping an eye on costs and controlling spending wisely, Banana Cue's
financial results can be improved. This shows that reliance on loyal customers,
pricing techniques, and controlling costs are ways to improve financial results.
Conclusion
As a result, the findings shed light on the importance of having sufficient finances and
finance for beginning a successful Banana Cue business. It is obvious that Banana Cue vendors
face financial obstacles such as acquiring startup funding, covering initial expenses for equipment
and utensils, purchasing high-quality bananas and additional goods, putting money aside for
emergencies, and managing daily capital. The findings do, however, show that vendors can
production and procurement strategies, employing effective pricing techniques, and exercising
careful cost control. These tactics can have a significant impact on their financial performance.
By understanding and addressing the financial challenges, the students and the future business
owners can pave the way for a more successful and sustainable business venture.
Recommendations
The issue was properly resolved, and the data gathered was accurate and dependable
enough to be used as a source of information. However, since the study was done, there is
certainly opportunity for improvement in research conducted by new researchers. The researchers
1. The researchers would like to suggest that it is possible for students to start this as a first
business with enough capital to start. This will be a great experience to start since most of
the respondents agreed that you would reach your expected income when running a
2. The researchers would like to suggest that in starting Banana Cue business you need to
use a high-quality products like your sugar, banana, and oil because customers won’t buy
your products if you have rotten banana, used oil, and easy to dissolve sugar. This will be
great help to have accurate information in having Banana Cue materials to prevent
3. The researchers would like to recommend that do not introduce various taste of Banana
Cue so that customers will still be attracted to your product because that is the flavor that
people used to know. This information is a great help for the people who will try to start a
4. The students will be informed and train students on how to manage a Banana Cue
business. By using this study as a reference, students can gain valuable knowledge and
skills that will benefit them in the future when they venture into the Banana Cue industry.
P a g e | 49
5. As the result after the survey, the researchers would recommend that you need to come
up with a various plans to start this business because not all the only one of your plan will
work; you really need various plans in order to have a successful Banana Cue business.
P a g e | 50
REFERENCES
P a g e | 51
References
Arlene (2017). This Edible Fruit Can Give You Optimal Health; Read How Banana Can Help
You. HealthRns https://l.facebook.com/l.php?u=https%3A%2F%2F2.zoppoz.workers.dev%3A443%2Fhttps%2Fwww.healthrns.com
%2Fedible-fruit-can-give-optimal-health-read-banana-can-help%3Ffbclid
%3DIwAR20_bsfw_H_vk0D3WCys99iLoTLW_HY-
KfDW_DkNvPvZHoHY6DYuRCcpGk&h=AT1-0NeWyjUWgVCO2lusWDQHD-
J2KMzzmqZ3nUju662RW6GvlwxJOZBW3jTjGNDWvwNcpKsgCdd-OZAFnydl4PSpK1-
SpQF3DiipqE6roPsGxjmxOqHAvD4hEqhFX_Zk7MCEyv3lWrLPBUF-IQLDWA
Liamnov (2018). Sweetened And Caramelized Banana Cue In The Philippines. Steemit
https://steemit.com/food/@liamnov/sweetened-and-caramelized-banana-cue-in-the-philippines?
fbclid=IwAR0LCVcrbx60LFpCuCN3BSWTYTe4i6zdKB9ku2BJJVOy1OnQt0mHcUDrzIs
Olawoyin, R. Glucose Production from Banana Peel using Aspergillus Flavus and Aspergillus
Oryzae ATCC 17891. Global Science Research Journal
https://www.globalscienceresearchjournals.org/articles/glucose-production-from-banana-peel-
using-aspergillus-flavus-and-aspergillus-oryzae-atcc-1789192495.html?
fbclid=IwAR35pL0OEgf2cdBTnb5ejxrQKj6YZ6o1s1M75E6obodpO3eppeOCHKRGCM4
Hermiyenti, S. A Literature Review on the Influence of Promotion, Price and Brand Image to
Purchase Decision. Academia
https://www.academia.edu/77613789/A_Literature_Review_on_The_Influence_of_Promotion_Pr
P a g e | 52
ice_and_Brand_Image_to_Purchase_Decision?fbclid=IwAR12MXq3tofwK19rGLc-
vCrbNvTnAq8xlhGZJKAzlQTkH6meu_oKhnmxeAs
Garay, D. (2022). The Correlation between Affordable Pricing Strategy and Customer Retention
of Minute. Course Hero
https://www.coursehero.com/file/138422597/TheCorrelationBetweenAffordable-Pricing-
Strategy-and-Customer-Retention-of-Minute-Daniel-B-Garay/?
fbclid=IwAR0BSlLJ5zKpTYqqWk7DFdio0dFPj4xtS6I5gEvQQba-FYeQoph5GA10RHI
APPENDICES
P a g e | 54
Appendix A
Transmittal Letter
December 22, 2023
Greatings! We, the Grade 12 ABM students from Grade 12- Advertising of Asian
Learning Center Inc., will conduct a survey to your Banana Cue business owners entitled
“Banana Cue: First Business of Students in Making Profit.”. The purpose of the study is to
gather information about the feasibility and potentialof starting a banana cue business.
In connection with this, we would like to request from your office to allow us to conduct
the survey to 20 business owners as participants from your area. We assure you that the survey
will be conducted responsibly and with utmost respect for the vendors’ time and privacy. All data
gathered will be used for research purposes only and will be kept with utmost confidentiality.
Sincerely,
JESHIN CALAGO
Group Representative
Noted by:
Research Adviser
Approved by:
Appendix B
SURVEY QUESTIONNAIRE
Directions: The things that follow describe statements regarding examining the financial
demands, challenges, and outcomes of selling banana cue. By checking your response on this
1 2 3 4 5
1 I believe that having enough funds available is critical for starting a successful
Banana Cue business.
5 Working capital for everyday tasks, such as purchasing extra ingredients and
supplies, is a significant financial requirement.
7 For business owners running a business, successfully managing cash flow may
be challenging.
P a g e | 56
8 Balancing personal and work expenses can be difficult for business owners.
9 Understanding and managing financial records and bills can be difficult for
business owners.
12 Building a loyal customer base through great customer service and excellent
goods can have a beneficial financial influence on the profits of Banana Cue.
14 Pricing techniques that are effective can contribute to improved earnings and
financial success while selling Banana Cue.
Documentation
P a g e | 58
CURRICULUM
VITAE
P a g e | 59
Personal Information
Name: Hijamina A. Mulok
Age: 17
Birthplace: Cebu City
Address: La Aldea Buena Mactan, Timpolok,
Babag Road, Lapu-lapu City
Contact No.: 09503799923
Civil Status: Single
Citizenship: Filipino
Sex: Female
Family Background
Father’s Name: Abdullah B. Mulok
Occupation: Businessman
Mother’s Name: Nor-ainie B. Alonto
Occupation: Businesswoman
Awards Received: With Honors in Grade 2, 3, 5, 6, 8, 10, and 11
With High Honors in Grade 7
2nd place in Feature Writing Competition
2nd place in Battle of the Brain
Education
Senior High School: Asian Learning Center Inc.,
Opon, Lapu-lapu City
(2023-2024)
Junior High School: Babag National High School
6015 Babag Uno, Lapu-Lapu City
(2021-2022)
Elementary: Maharlika Elementary School
Maharlika Village, Taguig City
(2017-2018)
P a g e | 60
Personal Information
Name: Jeshin S. Calago
Age: 18
Birthplace: Babag II
Address: Purok Gemelina, Bangbang Cordova, Cebu
Contact No.: 09565349062
Civil Status: Single
Citizenship: Filipino
Sex: Female
Family Background
Father’s Name: Calago, Jeocer C.
Occupation: Express Rider
Mother’s Name: Calago, Rosalie C.
Occupation: OFW
Awards Received: With Honors Grade 1
Achiever Awardee Grade 2-6
With Honors in Grade 11
Education
Senior High School: Asian Learning Center Inc.,
Opon, Lapu-lapu City
(2023-2024)
Junior High School: Cordova National High School
6017 Bangbang Road, Cordova Cebu
(2021-2022)
Elementary: Bangbang Elementary School
6017 Bangbang Cordova, Cebu
(2017-2018)
P a g e | 61
Personal information
Name: Brilliant Dia Brusas
Age: 18
Birthplace: Sigayan
Address: Punta Engaño Lapu-Lapu City
Contact no.: 09651650307
Civil status: Single
Citizenship: Filipino
Sex: Female
Family Background
Father's name: Abe R. Alqueza
Occupation: Tourist Driver
Mother's name: Odessa R. Brusas
Occupation: Housewife
Awards Achieved With Honors in Grade 4-8
With Honors Grade 11
Education
Senior High School: Asian Learning Center Inc.,
Opon, Lapu-Lapu City
(2023-2024)
Junior High School: Punta Engaño High school
6015 Punta Engaño, Lapu-Lapu City
(2021-2022)
Elementary: Punta Engaño Elementary School
6015 Punta Engaño, Lapu-Lapu City
(2017-2018)
P a g e | 62
Personal Information
Name: Sunshine P. Ybañez
Age: 17
Birthplace: Cebu City
Address: 517 M.V patalinghug avenue, Pajo, Lapu-Lapu City
Contact No.: 0960 384 7419
Civil Status: Single
Citizenship: Filipino
Sex: Female
Family Background
Father’s Name: Abundio P. Ybañez JR.
Occupation: None
Mother’s Name: Marisa P. Ybañez
Occupation: Private Employee
Awards Received: With Honors in Grade 7 and 10
Education
Senior High School: Asian Learning Center Inc.,
Opon, Lapu-lapu City
(2023-2024)
Junior High School: Pajo National High School
LLC
(2021-2022)
Elementary: Pajo Elementary School
Pajo, LLC
(2017-2018)
P a g e | 63
Personal information
Name: Chrisly faith D. Arnoza
Age: 17
Birthplace: Pob, Tabuelan, Cebu City
Address: Soong, Lapu-Lapu City
Contact no.:
Civil status: Single
Citizenship: Filipino
Sex: Female
Family Background
Father's name: Teofilo Porio Arnoza Jr
Occupation: Bodyguard
Mother's name: Dalisay Arnoza
Occupation: Houseworker
Awards Achieved With Honors in Grade 9
Education
Senior High School: Asian Learning Center Inc.,
Opon, Lapu-Lapu City
(2023-2024)
Junior High School: Gun Ob High school
6015 gun ob, Lapu-Lapu City
(2021-2022)
Elementary: Sogod Elementary School
6015 Sogod, Lapu-Lapu City
(2017-2018)
P a g e | 64
Personal Information
Name: Esther Mae B. Dela Cruz
Age: 18
Birthplace: Lapu-Lapu City
Address: Humay-Humay Lapu-lapu City
Contact No.: 09167104809
Civil Status: Single
Citizenship: Filipino
Sex: Female
Family Background
Father’s Name: De la Cruz, Jeorge C.
Occupation: Tricycle Driver
Mother’s Name: De la Cruz, Zenaida B.
Occupation: None
Awards Received: With Honors Grade 10
Education
Senior High School: Asian Learning Center Inc.,
Opon, Lapu-lapu City
(2023-2024)
Junior High School: Pajo National High School
Lapu-Lapu City
(2021-2022)
Elementary: Lapu-Lapu City Cental Elementary School
(2017-2018)
P a g e | 65
Personal Information
Age: 17
Contact No.:09310206387
Citizenship: Filipino
Sex: Female
Family Background
Occupation: None
Education
(2023-2024)
Junior High School: Mactan Air Base National High School, Lapu-Lapu City
(2021-2022)
(2017-2018)