Problem Solution Unique Value Unfair Advantage Customer Segments
(PROBLEM COULD ALSO BE A NEED)* How will you solve these problems/ need? Proposition (YOUR COMPETITIVE ADVANTAGE*) (TARGET MARKET)*
What problems are people-facing? or what is Write down a solution for each problem./ How will you turn an unaware visitor into an What separates you from competitors? Create 3 to 4 buyer persona/ ideal customer
the market/ customer need? Product/s to address the market need. interested customer? What makes you ahead of the pack? profile.
List their top 3 frustrations or need. Create a clear and compelling one-liner Visualize these people who will turn to you for
message you want to send across. solutions. Potential customers who will buy
your product/ service.
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Key Metrics Channels
How will you measure the success of your How will you reach your target consumers?
Existing Alternatives
product or service?
Direct marketing, social media, Early Adopters
How are these problems solved today?
List the key metrics.
High Level Concept ads,partnerships — identify the effective
ways to reach them. (PRIMARY TARGET MARKET)*
How does your product or service fit into the
This can be a direct competitor or existing grand scheme of things? What are the specific characteristics of your
product in the market. early adopters/ primary target market/ Ideal
Customer?
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Cost Structure Revenue Streams
What are the fixed and variable costs to launch your product or service? What money sources will grow your money? How will you generate income?
List down all expenses incurred/ Start up expenses.* (Consider the cost at each stage---from production/ Show a pricing model of your product or service and include other revenue sources. (Costing & Mark Up, Gross
manufacturing, setting up a website/ domain/ platform, hiring employees/ sales clerks/ assistants, marketing Margin/ Revenue/ Profit, Price Points/Retail Price, Sales plan, etc)
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collaterals, setting up a store, logistics, etc..)
