PORFOLIO
Event Management, Marketing & Communication
01
MINH HIEN VU
PORTFOLIO
I don't do Marketing.
I create wonderful experience.
PORTFOLIO
About Me
Minh Hien Vu
Dynamic, Responsible, and Consistent are three words I
would like to use to describe myself. I am also an open-
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minded lifelong learner.
With the credence that all products must be user-
centric, I am eager to deliver the most creative and
satisfactory experience for customers and clients.
GARENA FREE FIRE - ESPORTS MARKETING
TikTok Free Fire Esports VN
Vietnam Free Fire League
All Stars Awards 2021
FFWS 2022 Sentosa
FFWS 2023 Bangkok
02 PROJECTS
& 03
EXPERIENCES GAMELOFT - COMMUNICATION SPECIALIST
Gameloft Hanoi Staff Trip 2024
Gameloft Vietnam 20th anniversary
Gameloft Voices Career- Youtube Podcast
series
PERSONAL PROJECT
Reveal - Virtual & Experiential Event
TIKTOK CHANNEL
What I do?
- Planning, developing and implementing
marketing tactics, plans and content
insights
Tiktok Channel - Video production: working with KOLs,
04 filming, editing, posting on platform,
performance analysis
Free Fire General performance and highlights
Esports VN - Reaching 1M followers in May 2022
- Gaining 28.4M likes
- Viral trends on Tiktok: Đại Chiến Rap,
Ma Gaming's rap version, #FFWS2023
TIKTOK CHANNEL
The views from Tiktok channel account for
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52%total views of tournament
Yomost VFL Spring 2022
(52.527.632 views - 102 videos)
Data from 22.04.2022
VIETNAM FREE FIRE LEAGUE
Vietnam Free Fire League
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Yomost ĐTST Mùa Xuân 2021 Yomost VFL Winter 2021
Yomost VFL Spring & Summer 2022
Yomost VFL Spring & Summer 2023
What I do?
- Marketing: Social media marketing planning and executing on Facebook and Tiktok
- Event management: Organizing offline events & community campaigns to promote for the game & the
tournaments
FACEBOOK FANPAGE MANAGEMENT
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Facebook fanpage management
- Content Marketing: Content strategies, Copywriting, Performance tracking
- Community: Engage with users & manage groups
VIETNAM FREE FIRE LEAGUE
Viewing Party - Yomost VFL Summer 2023
07
What I do?
- Social media marketing & providing digital marketing materials
- In charge of organizing offline viewing party at 8 cities to hype up the community
during the tournaments Grand Final
VIETNAM FREE FIRE LEAGUE
Viewing Party - Yomost VFL Summer 2023
07
- Successfully organizing 8 Viewing Party events in eight cities in Vietnam
- Total 300 guests coming to Viewing Party events
ALL STARS AWARDS 2021
All Stars Awards 2021
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Project management What I Do
All Stars Awards 2021 Project Management & Marketing Management
All Stars Awards 2021 is organized to honor individuals I was in charge of All Stars Awards planning and executing, including:
and organizations that have a positive influence on - Proposing and finalizing event's microsite, performance analytics via
Free Fire Vietnam's community in 2021. The awards Google Analytics
involved several KOLs, streamers, and pro-players. - KOLs campaign: producing a Music Video and working with KOLs to
promote for the whole campaign
- Developing and implementing social media marketing plan (Facebook,
TikTok, Youtube).
ALL STARS AWARDS 2021 All Stars Awards 2021
General performance & highlights
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#allstarawards reach 37M 7.1K people posting on
views on Tiktok Facebook using
#allstarawards
Total Engagements
6.327.202
Facebook
Reach Users
15.885.033
Facebook
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- Excite Free Fire users by featuring several Free Fire
streamers and hot tiktokers
- Attract external audience to All Stars Awards and raising
awareness of mass audience to Free Fire
- The music video got ~1.5M views on Youtube, 580
videos created using the sound on TikTok
FREE FIRE WORLD SERIES 2022
Free Fire World
Series 2022
11 Sentosa
PIC of Content Marketing
(VN region)
- Working with global team and adapting
marketing plan to Vietnam region
- Developing promotional plan including:
products feature, Youtube series,
tournaments content on social media
platform
- Performance analysis & Reporting
FREE FIRE WORLD SERIES 2023
Free Fire World Series
2023 Bangkok
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Regional Content Producer
- In charge of content production for the tournament
- Working with local marketing teams of 8 regions,
including Thailand, Vietnam, Indonesia, Brazil, MEA,
Pakistan, Malaysia and LATAM, to align and localize the
marketing materials
- Working with third parties to organize the tournament
in Bangkok, Thailand
FREE FIRE WORLD SERIES 2023
Free Fire World Series
2023 Bangkok
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Take a look at some of my works on Free Fire
Esports global channel
OTHER EVENTS
Communication
Specialist at
12 Gameloft Hanoi
Internal Communication/Event Management
Planning and executing communication plans across various
channels as part of the Communication team for multiple
Employee Engagement and CSR programs.
Managing the allocated communication budget of €21,000 per
year, which reduced project expenses by 10%.
Planning and organizing all Studio's events which achieved an
average of 85% employee satisfaction, including big events
like company trip, Studio anniversary.
GAMELOFT
2024 Gameloft Hanoi | Staff Trip
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GAMELOFT
2024 Gameloft Hanoi | Staff Trip
Overall satisfaction rate: 71%
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Satisfaction rate of Communication
side: 91%
Succesfully creating employee
engagement and excitement with
online activity: Photo Contest
GAMELOFT EVENTS
Gameloft Vietnam 20th Anniversary
Gameloft Hanoi event
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GAMELOFT
Gameloft Vietnam 20th Anniversary
Overall satisfaction rate: 95%
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Satisfaction rate of Communication
side: 97%
Satisfaction rate of Engagement
Level among all employees: 90%
OTHER EVENTS
Reveal
Virtual &
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Experiential Event
Project Leader/Event Organizer
“Reveal" is a project aimed at increasing community awareness of
sexual harassment and victim blaming problems in Vietnam,
particularly among young people.
Due to the increase of Covid-19 in Vietnam, the event had to
change the format to virtual event. Reveal was organized by
livestreaming on the event's Facebook page.
OTHER EVENT
Overall
Achievements Livestream total reach: 6,357
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70% of participants satisfied
with the event
Succesfully delivering the key
messages of the events to the
target audience
PORTFOLIO
Contact Me
For further discussions Phone Number
0862112824
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Email Address
[email protected]
LinkedIn
linkedin.com/in/minhhienvu2804
