25 SEO STEPS TO GOOGLE

RANKING
#1 Search Engine Optimization and Beyond
by Anissio Roumani
 © Copyright 2020 by Anissio Roumani - All rights reserved.
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Contents
PROLEGOMENA
BEFORE YOU START AN ONLINE BUSINESS
MARKET RESEARCH
Market Research Introduction:
Find Buyers:
Get Responses to Your Survey:
Go over your Survey Results:
SEO BASICS, IMPORTANT TERMINOLOGY, AND GOOGLE
UPDATES & ALGORITHMS
What Is Search Engine Optimization?
How Does Search Engine Work?
SEO Tools:
Types of SEO:
SEO Building Block:
SEO Vocabulary:
A-Z SEO Terms & Definitions:
Understanding Important Google Algorithm Updates:
STEP BY STEP SEO OPTIMIZATION – AN OVERVIEW:
SECTION 1 - TECHNICAL SEO CHECKLIST
Why Technical Factors Matter in SEO?
Importance of Tags as Technical Factors in SEO:
Brand Name Factor – Domain SEO Visibility:
More on Keywords and URL Parameters:
STEP 1: INSTALL GOOGLE ANALYTICS
STEP 2: OPTIMIZE AS MANY TECHNICAL FACTORS AS YOU
CAN
STEP 3: ADD & VERIFY YOUR WEBSITE IN THE GOOGLE
SEARCH CONSOLE AND SUBMIT YOUR SITEMAP FILE TO
GOOGLE
STEP 4: IMPROVE WEBSITE PERFORMANCE & SPEED
STEP 5: TEST YOUR WEBSITE FOR GOOGLE MOBILE FRIENDLY
SECTION 2 - KEYWORD RESEARCH PROCESS
STEP 6: GETTING INTO YOUR CUSTOMERS SHOES
STEP 7: TARGET LONG TAIL KEYWORDS
STEP 8: KEYWORD RESEARCH ANALYSIS
 STEP 8 – METHOD 1
STEP 8A – METHOD 1: UNDERSTAND WHAT CUSTOMERS
ARE SEARCHING FOR
STEP 8B – METHOD 1: NARROW DOWN YOUR KEYWORD
LIST
STEP 8C – METHOD 1: HOW TO ASSESS THE
COMPETITION'S KEYWORDS & CHOOSE TARGET
KEYWORDS:
STEP 8 – METHOD 2
STEP 8A – METHOD 2: FINDING COMPETITOR IN A NEW
NICHE
STEP 8B METHOD 2: USING SIMILARWEB.COM TO FIND
COMPETITORS
STEP 8C – METHOD 2: FINDING TOP KEYWORDS FROM
COMPETITORS
STEP 8D – METHOD 2: USE GOOGLE TRENDS TO
VALIDATE YOUR KEYWORDS
STEP 8E METHOD 2: CONVERT BROAD KEYWORDS TO
LONG TAIL KEYWORDS
HOW TO USE GOOGLE, BING, & YAHOO SUGGESTIONS
THE ALL IN ONE SEO TOOL
SECTION 3 - ON-PAGE SEO CHECKLIST
STEP 9: GENERATE ONE KEYWORD PER PAGE
STEP 10: WRITE TITLE TAGS THAT SEARCH ENGINES LOVE
STEP 11: FOLLOW BEST PRACTICES FOR URLs
STEP 12: ADD META DESCRIPTIONS THAT INCREASE YOUR
CLICK THROUGH RATE
STEP 13: OPTIMIZE FOR GOOGLE IMAGE SEARCH RESULTS
STEP 14: REDUCE BOUNCE RATES
STEP 15: BOOST YOUR SEO WITH HEADING TAGS
STEP 16: INCLUDE OUTBOUND LINKS
STEP 17: ADD INTERNAL LINKS
STEP 18: PUBLISH LONGER CONTENT
STEP 19: USE PROMINENT SOCIAL SHARING BUTTONS
STEP 20: DOUBLE-CHECK YOUR WORK
SECTION 4 - LINK BUILDING
STEP 21: SET UP A BACKLINK BUILDING STRATEGY
 STEP 22: ANALYZE YOUR COMPETITOR’S BACKLINKS,
RANKINGS, & TRAFFIC
STEP 23: MAXIMIZE LINKS FOR YOUR SEO CAMPAIGNS
STEP 24: ADD CONTENT THAT GENERATES LINKS & SOCIAL
SHARES
STEP 25: Monitor Negative SEO & Remove Bad Links
EFFECTIVE MARKETING STRATEGY
CONCLUSION
 PROLEGOMENA
BEFORE YOU START AN ONLINE BUSINESS
Define your Target Audience => Attract that Audience with FREE Content
(Squeeze Page) or Paid Ad and Build your Email List + Retargeting Drive
that Audience to your Website or Offer => Measure and Optimize => REDO.

My name is Anissio Roumani. I live in Durham, NC with my wife and my

two kids. I am an enthusiastic eCommerce website builder. I build websites
for myself and clients. I also have 2 master's degrees: Ecommerce from
Boston University and Accounting from New England College. I've been
practicing SEO for the last 12 years and I have a broad knowledge of the
field. My passion is helping entrepreneurs, like yourself, grow their business,
and educate them about online business.
I created this training as a tool to help you perform ON-Page and OFF-Page
Search Engine Optimization to any website by following Google guidelines.
This means that you will be conducting an SEO with up-to-date Search
Engine Requirements.
After following this training, you will be able to:

1. Run Market Research.

2. Optimize Websites.
3. Get your Website into the top page of Search Engines.
4. Explore some New Online Marketing Techniques.
The Key points of this Guide are:

1. Set up a Market Research Survey with Google Forms.

2. Setup a Technical SEO Checklist.
3. Get Familiar with important Free SEO tools.
4. Conduct in-depth Keyword Research and find the right
keywords for your content.
5. Get your website into Google.
6. Generate Backlinks for your website and Spy on your
Competitors.
7. Explore how to deal with Negative SEO/Keywords and how to
remove it.
8. Use an Effective Marketing Strategy to grow your business.
9. And many more...
By the end of this training, you will be an SEO Expert that can judge content,
run Websites’ ON-Page and OFF-Page SEO, and work as a Freelancer if
that's what you want.
It’s very important to understand the structure of this training. It’s designed in
such a manner that all sections are connected. But you still can take them
separately if you like.
Here are the key sections we will go over in this training:
Market Research:
We’ll go over Market Research and how to create a Survey for free with
Google Forms by going over the 3 important questions to get responses. You
will learn:

How to distribute the survey,

Get people’s responses, and
How to analyze the survey.
SEO Basics, Important Terminology, and Google Updates &
Algorithms:
We’ll start with SEO basics and the important TERMS that you should be
familiar with then we’ll go over Google Updates & Algorithms since the
creation of Google bots.

Get an understanding of SEO history and understand how

SEARCHING works.
There are few Vocabularies & Terms that are quite important
and you should be aware of.
You don't have to understand each one of them but you should
have an idea about their existence.

Keep yourself up-to-date with Google Algorithm changes.

Search Engine Optimization – SEO:

We’ll Go over 4 Questions you need to ask & understand before you jump on
Search Engine Optimization.
Technical SEO Checklist:
Step 1. Install Google Analytics.
Step 2. Optimize as Many Technical Factors as you can.
Step 3. Add & Verify Your Website on Google Search Console.
Step 4. Improve Website Performance & Speed.
Step 5. Test your Website for Google Mobile-Friendly.
Keyword Research Process Checklist:
Step 6. Getting into your Customers Shoes.
Step 7. Target Long-Tail Keywords.
Step 8. Keyword Research Analysis.
On-Page Search Engine Optimization Checklist:
Step 9. Generate One Keyword Per Page.
Step 10. Title Tags Are a Must for Search Engines.
Step 11. Follow Best Practices for URLs.
Step 12. Add Meta Descriptions that Increase your Clickthrough Rate.
Step 13. Optimize for Google Image Search Results.
Step 14. Reduce Bounce Rates.
Step 15. Boost your SEO with Heading Tags.
Step 16. Include Outbound Links.
Step 17. Add Internal links
Off-Page Search Engine Optimization Checklist -
Link Building:
Step 21. Set up a Backlink Building Strategy.
Step 22. Analyze Your Competitors’ Backlinks, Rankings, & Traffic.
Step 23. Maximize Links for Your SEO Campaigns.
Step 24. Add Content That Generates Links & Social Shares.
Step 25. Monitor Negative SEO & Remove Bad Links.
Effective Marketing Strategy: We’ll go over "The Poster Boy
Formula" – An Online Marketing Technique to Build Traffic, Backlinks, &
Valuable Relationships.
You’ll start your journey with a “Market Research” strategy that you want to
use any time you start an online project. Then, you will be introduced to the
most important Jargon and SEO Terminology you hear about Internet Search
Engine Optimization. Later on, you will go over On-Page SEO & Off-Page
SEO and then you’ll learn some interesting Marketing Strategies.
NOTE: If you are familiar with SEO Terminology and Google Algorithm
updates, you may want to go directly to “SECTION 1 – TECHNICAL SEO
CHECKLIST” and go over the steps. However, I strongly recommend you
go over all the training and don't escape any section in this book because you
will find some important topics that even SEO Gurus may not be aware of.
 MARKET RESEARCH
Market Research Introduction:
When you start your project with a Market Research Analysis, you save time
and frustration, and you guarantee the success of your project. In this
training, you will exactly know how to do that:

1. Find products and services that people are looking for.

2. Collect powerful sales copy to use on your sales pages, on
Facebook Ads, on emails, and on other marketing materials.
3. Build an email list even before you have a product or blog post.
This training is on how to set up a market research survey for free with
Google Forms. We will go over 3 important questions that will help you get
good responses.
I’ll show you how to distribute the survey to get people’s responses and how
to analyze that survey. => To succeed in any type of marketing, you need to
study and understand the customer's pain points and desires: What do they
want?
Tip: Before you spend any money on Ads, you want to make sure your
product or service solves your audience's problem. Therefore, you got to
understand this step even before you write a blog post or even before you do
a Facebook ad, etc.
Before you develop a product or service, you must do Market Research and
there is nothing better than starting with a Market Research Survey!

Find Buyers:
Simple Market Research Survey Example:
Now the first step in our market research is to create a survey: Go to google
and search for ‘google forms’ => https://docs.google.com/forms?
usp=mkt_forms and then log in to your Google account.
 Click on + sign to add a blank survey => Give your survey a
name and Description if you like.

=> Click on + sign to add in your first question => Choose the type of
question (I am going to choose: “Short answer” type of question) You want
to add strategic questions because they identify the problems that your
potential customers may have:
"What is your biggest problem with weight loss?" This question is a
problem solver and you want to think of it like this: “Every product or service
must first solve a problem that the customer is having”.
Note: You can go ahead and delete any question that's there by default.

Go and add in your 2nd question. This time I am going to

choose the “Paragraph” type of question because I want my
audience to write a longer response: "Why is so important for
you to get a good answer to this problem or find a solution
for your needs? (Please provide more details.)"
So, these are very important questions because if we know their pain points
and we know what their ideal solution looks like then all we have to do is
create the product or the service that they are looking for. You want to take
their language and use it on your sales pages, your e-mails, also on your
marketing materials. You want to use that language in your marketing
materials and connect with your potential customers.

Go and add the 3rd question. This time choose a multiple-choice

type of question. => Click on the + sign and select a multiple
question type to add 3 multiple choice questions:
"How this is difficult for you to find answers to?" and the 3
multiple options are:

1. Not difficult.
2. Somehow difficult.
3. Very difficult.

=> This is a very important question. You want to search and find problems
that are not properly solved in the marketplace. => Those are the problems
that people have had a real struggle with.

Now, the final question that you might want to add in is to ask
 for an email address: "Add your email below if you'd like to
be contacted when we have a solution to your problem:" or
you can say something like "Add your email if you like to
receive a FREE Weight Loss Course!"

=> With this survey, you can build up an email list of potential customers
even before you have created the solution or even before you've written a
blog post.
To Recap: We have gone through the steps to set up a Market Research
Survey with Google Forms for free and most importantly, we used 3
IMPORTANT questions to ask so that you can identify those products and
services that people desperately need. And when people respond to your
survey, you are going to choose only those powerful words and phrases, from
that survey, and you use them in your sales copy.

Get Responses to Your Survey:

Important articles you may want to read:

How to Export your Gmail Contacts:

https://www.lifewire.com/how-to-export-your-gmail-contacts-
1171992
How to Export Connections from LinkedIn:
 https://www.linkedin.com/help/linkedin/answer/66844/exporting-
connections-from-linkedin?lang=en
How to Export Contacts and Email Addresses from Your
Facebook Account: https://www.anduro.com/blog/export-
contacts-and-email-addresses-from-your-facebook-account
Once you set up your survey, the next step is to share it out and get
responses. We'll go over 3 methods/ways that you can distribute your
survey out and get responses even if you don't have an audience:

1. Email.
2. Social Media.
3. Forums.
To send out your survey, click on the "Send" button on the form.
Google forms allow you to send your Survey either by Email, Link,
Embedded HTML, or via Social Media like Facebook and Twitter.

1. E-mail: By entering e-mail addresses and send it straight.

Having said that, don’t just go and SPAM everybody in your
inbox with your survey. But, when you export your Gmail
contacts, you want to go through each person one by one and
ask them if they know anyone who this can help them with and
ask them to forward it to. And then after you get that reply, you
can send them the survey. Some people will reply and that's
how you will BUILD your email list before you even have a
Website or anything.
 You probably have people in your contacts already on Gmail,
LinkedIn, FB, Facebook groups, etc. that you can send the
survey directly to.
2. Link: Copy the link in and paste it onto your autoresponder,
forums, websites, etc.
3. Embedded HTML: Google Forms provides you with an
Embedded HTML code. Therefore, you can import your survey
content into your website or your document.
4. Social Media: If you already have an audience to share the
link directly to, you just click on the Social Media icon and
enter it there to post the survey directly to your profile.
To build your audience, don't make it complicated. Start with these 4
simple methods above and use the following strategy as well:
Go to Facebook and search for your niche + your keyword. => Once you find
a group you are interested in, go ahead and join that group then post your
survey solution in that group. => You want to follow the rules of the group
and you don't want to SPAM.
Do not just put a link to your survey in there and say “Fill the survey and help
me”. => You want to say something like this: "Hey guys, I'm curious to know
what your biggest weight loss problems are as a resident in Durham, NC.
Please fill out my survey below. I'm happy to share the results. And let's
brainstorm some solutions altogether." => This is very professional as you're
here to help them out!
There are also groups on LinkedIn. You want to do the same thing you did
with Facebook Groups.
By using these methods, you will start building an audience. To build your
audience the right way, you want to catch their attention first. Sending this
survey with a subject line like "I've invited you to fill out a form:" is not
going to help you build that audience. Would you respond to that message? I
won't.
To grab attention and build an organic audience, you want to spend some
time working on how to get their attention. You want a subject that grabs
attention: "Hey first name, can I try to solve your weight loss problems". =>
Chances are, you will read this email. Why? Because the sender didn't say
“Can you fill out my survey”. They said can I try to solve your problem. The
sender knows that the reader is trying to lose weight, the reader has weight
loss problems, and if someone can help them with that, well they’re going to
read that e-mail.
You must write powerful text into the subject line. You must write something
with benefits. If you leave this by default that's not going to work!
In your message/body, you need to come up with something very specific
(like: "I'm creating a new course for you and I love your input" => Be
specific and straight to the point. "I am building a new website on XYZ Topic
and I am excited to get your input". You are providing them benefits here? I
am creating something for them and they already know what the product is
and they also know that it's for them. => I'm just asking for their feedback.
People with the same problem will be very happy to provide their feedback
because they want to solve their problems. So, there's a clear benefit for them
here.
The concept is:
1. Let them know what the product is.
2. Let them know that it's for them.
3. And you are just asking for their Feedback. => You're going to get a lot of
people opening your email and responding to it.

Go over your Survey Results:

Once you have distributed your survey, the next step is to analyze the
responses. You can analyze the responses right inside Google Forms. => Just
click over the Responses Tab and you can see the different responses to your
questions plus any e-mail addresses that were collected.
This is an important task. This is where you want to analyze all the answers.
Click on the “Responses” tab and see the responses coming in.
Here is what you do:

Copy and paste your responses onto a worksheet.

You want to look for those who responded with "Very
 Difficult to Solve". Why? => Because you are in the business
of solving problems that are difficult to solve in the
Marketplace. And that's why we want to focus on this. You
want to focus on those answers from people who said it's a very
difficult problem for them to solve. You want to focus not
only on “What the problem is” but also on “Why they need to
resolve it.”
The next thing you want to do is to copy and paste the BEST
answers from your audience's answers. =>
You are doing this because you want to create content from people's
answers to the survey! You want to focus on:

Problems,
Benefits, and
How to solve the problem.
=> Now what you do with this data? => You can create a new product, a
new course, a blog post, or a YouTube video, etc.
=> Armed with this data, you can come up not only with new ideas but with a
better title, better description, better section, etc.
=> You can put this new information, that you collected from the answers,
into a sales page, Facebook Ad, etc.
This process is so powerful because there's very little work for you to do once
you start to analyze this. => So, you are creating or building what you are
hearing from the customers who are desperately in need of a solution to their
problem.
 SEO BASICS, IMPORTANT TERMINOLOGY,
AND GOOGLE UPDATES & ALGORITHMS
What Is Search Engine Optimization?
This section will be on understanding what Search Engine Optimization is,
what are the type of searches or search queries, and what elements do users
get on the SERP (Search Engine Result Page) after a search query.

So, what is SEO or Search Engine Optimization? => To

summarize our answer, SEO is a technique used to increase the
quantity and quality of traffic to your website without the need
to buy Online Ads like AdWords or Facebook Ads. In other
words, SEO is a part of your online marketing to boost traffic to
your website through organic search results. Pay close attention
to the term ORGANIC.
In this training, we will discuss those Search Engine Elements
that are involved during the search.
Let’s grab the concept first: Anything you put on a Search Engine field is a
keyword. => So, the word that we enter on Google for getting a search result
is known as a keyword. Let’s say we search for 'Pizza Hut', the first result
that we are seeing will be an "Ad". Someone paid big bucks to be on top of
the SERP (Search Engine Results Page). However, you can put some SEO
Marketing efforts, build some links, write good quality content, and get on
top of the result for free! Can you see the difference between Paid Traffic and
Free Traffic?
=> When you focus on your SEO Marketing, the results are incredible.
REMEMBER: The top 3 websites on the SERP get 63% of all the traffic, the
next 3 websites get 20% of all the traffic
=> Most of the users don’t get beyond the 1st page of the SERP.
Types of Search Queries:
There are 3 types of search queries (Navigational, Informational, and
Transactional).
Navigational Queries: If you search for Domino's pizza, the most obvious
result will be Domino’s website on the 1st page. Why? Because you are
telling the Search Engine that I know what that keyword is and I just want
you to get me there. This is called Navigational Query. => Therefore, a
Navigational query is a search query entered with the intent of finding a
particular website or webpage. Example: ‘facebook phone number’.
Informational Queries: I am looking for some information that belongs to
my keyword. Example: ‘how to sing like a rock star’. => The best way to
search for Informational Queries is to use the words “how, when, where,
what” as a requirement of that particular need. When you search for
information, it means you are doing your homework before making a
purchase decision.
Transactional Queries: Those queries tell the Search Engine that I need to
buy something. This search usually starts with "buy". There are many
advertisements that popup after Transactional Queries and that’s how Search
Engines make most of their money from. If you search for "buy used car" for
example, Google will most likely show you ads on the side, ads on the top,
ads all over. => Besides, these Transactional Queries are hard to Rank
because of the competition and the Paid Ads. => For example, you search for
‘used cars’ and look at the result page. Besides the paid ads, top websites are
those with the most meaningful SEO Marketing techniques and usually those
with a big SEO budget. => However, notice also that Google takes care of the
Local Business Owners, So, there will be some unknown owners on the first
page of Google but only those with GOOD Local SEO.
=> Transactional Queries are costly because they have a good number of
sponsors behind them and they are hard to rank in.
Extras:
If your search query has some eCommerce flavor, such as shopping, Google
will add 2 more sections to the SERP called “Shop Section” and “Featured
Snippet”.
Shop Section: This is where the Search Engine suggests some shopping
items similar to what you are looking to buy.
Featured Snippet: Featured snippets aim at answering the user's question
right away. This is where an item or website gets featured in a box with the
item description. Certainly, most users will click on featured items because
they are being pulled out with the right information that those users are
looking for.
How Does Search Engine Work?
In this section, we will be discussing how Search Engine works. We'll also
talk about Crawling, Indexing, and a lot more stuff involved in Search
Engines.
Watch this Google YouTube video on “How Search Works”:
https://www.youtube.com/watch?v=BNHR6IQJGZs => The video starts by
explaining what happens when you do a web search: The first thing you need
to understand is that when you do a Google search, you are not searching the
web but you are searching Google’s index of the web. This is done with
tools and software programs like SPIDERS. Spiders start by fetching few
web pages and then they follow the links on those pages and fetch the pages
they point to, and so on, until Google indexes a pretty big chunk of the web –
many billions of pages stored across 1000s of machines.
When a user enters keywords on the search field, the software searches the
index to find every page that includes those Search terms. Therefore, chances
are that the outcome is 100’s of 1000s of results. So, the question is: How
does Google decide on what pages will be shown on the SERP? Or which
documents the user wants? => The answer is: Google decides based on
more than 200 factors that the spider questions a page on before it decides if
that page is worth it to be on the search result or not. Such questions are:

How many times does a keyword appear on the page?

Does the keyword appear in the title, in the URL, etc.?
Does the page include the keyword’s synonym(s)?
Is this page belong to an authoritative website, or is it a low-
quality page, or is it a spamming page?
What is the page’s PageRank? (This formula was invented by
Google Founders Larry Page and Sergey Brin. It rates a web
page’s importance by looking at how many outside links point
to the page, and how important those links are.)
Finally, the Spider combines all those factors and produces each
Page’s overall score and then sends back the search results to
the user in about ½ a second after a search is submitted to
Google.
Let’s take a look at what search results include. Each entry includes a title, a
URL, and a snippet of text to help the user decide whether this page is what
they’re looking for or not. The user also sees links to similar Pages and some
related searches. The user also sees ads related to their search.
To get a good idea of “How Search Engine Works", you need to understand
what happens behind the scene whenever we try to search for something on
Google. This infographic is everywhere online: It explains in good detail
how Search Engine works:
https://drive.google.com/file/d/1XcK2AIFvfFxw4fOaJjMiOKc6u3T09TMl/view?
usp=sharing
So, what happens "Behind the Scene" when you request a search? Before we
answer this question, you need to understand these 5 terms: Index, Crawl,
Crawler, Googlebot, Spider, & SEO.

INDEX: This is Google's database in which it stores all of its

 pages. The index entry for each page describes the content and
location (URL) of that page. So, what elements does Google
store? The answer is URL, Header Tags, Tags, Title, and
Keywords. When someone tells you: Google indexed several
pages of my site today, that means Google stored his or her
pages in its Database today! So, now my pages will be shown
on the search result.
CRAWL: This is the process of looking for New or Updated
pages. Google discovers URLs by following links, or/and
reading sitemaps, and by many other means. if Google finds old
pages, the pages will be updated and if Google finds new pages,
those pages will be indexed meaning that they will be stored on
Google’s database. In essence, Google never sleeps. He always
crawls the web in search of updated pages or new pages. When
new pages are found, Google indexes them. => The Term
CRAWL is nothing but fetching of new pages and updating of
old ones.
CRAWLER: This is an automated software that crawls
(fetches) pages from the web constantly. The software fetches
new pages & updates old ones and then indexes them into
Google’s database.
GOOGLEBOT: This is the generic name of Google’s Crawler.
Googlebot crawls the web constantly.
◦ SPIDER: (Spider = Crawler = Googlebot). They are all the
same => Whenever you run a Google search, you are not
searching the Internet or the Web. You are searching Google
index which is a Google database: or all the information that
Google has. This can be a particular page(s) of the website, or
information about a particular keyword(s). If Google doesn't
have your website in its index, chances are they will not show
results about your website.
A Spider starts from a page, a single page, and then tries to find new pages
from that page. Once a Spider finds new pages, it will visit them and store
them for Google. This process keeps on happening until the Spider or the
Googlebot can find millions of pages. There are Million-Billion of pages
stored in thousands of devices.
When a Spider visits a page and that page passes Google SEO requirements
(factors), it will store that page's information (title, description, content
including tags such as H1, H2, etc.) and now the page is indexed in Google.
If a link is found on that page, it will be fetched as well till the spiders have
fetched billions of links/pages: After fetching those billions of pages, spiders
will distribute them to 1000's different Google databases.
That was Google Index and Spiders in a nutshell. There are several 1000s of
Spiders, not just a single one, continuously working 24/7 to index pages all
over the internet.
To recap: A Spider starts fetching page1 and then jumps into page2 through
page1’s link and so on till it reaches millions of pages.
- If this is an old page, meaning the page is already in Google’s database, the
Spider looks for new content, and if that new content is found the Spider will
update it into Google Index.
- If this is a new page, the Spider will analyze its SEO requirements and if it
passes, then the page will be indexed or added to Google’s database.
TIP: Google Spiders are very intelligent. They can search and tell the
difference between News websites and Static websites. News sites are
visited by Spiders REGULARLY whereas Static sites are visited by Spiders
FREQUENTLY.
TIP: Once Google Spider reaches your webpage, either through someone’s
link (backlinks) or through your sitemap invite, the spider uses SEO
techniques to qualify your site for indexing. The other thing that the spider
will do is to follow any link you have on your website. This process is called
Crawling and Indexing. So, a Spider’s job is nothing but “Crawl & Index”
from one link to another.
Any page you find on the SERP means that the page is stored in Google
Index and it has been questioned/analyzed by Google to score its ranking on
the SERP. => To index a page and give it a ranking on the SERP, Google
uses different parameters with which it arranges the pages on its SERP.
While indexing, Google asks or runs many Factors/Requirements/Questions
and decides to either index the page or not and then give it its ranking score
on the SERP. SEO experts know the answer to all those questions. The most
common factors are:

How many times a keyword is appearing on the page?

Does the keyword appearance on the page look spammy?
How many keywords are in the title?
How many keywords are in the URL?
Is this a big or small website?
Is this an old or new website?
Is this site referred by some good keywords or by some big
websites like CNN or Wikipedia? If your site is referred to
Google by a good backlink like CNN, then Google takes this in
a good manner. If your site is referred to Google by a bad site
like a Spammy site, Google takes this in a bad manner.
Does this website have a good 'Page Rank'?
Does this website have good backlinks?
Does the site have good content?
Etc.
Let’s look at the Infographic below:
https://drive.google.com/file/d/1Aa62L9Y3H96yzn_7zHXpHx2mnmVYT72V/view?
usp=sharing

SEO: We already went over Search Engine Optimization before

and we said that it’s the process of creating better websites for
the Search Engines. The term SEO is also used to call the
person who does SEO: “We just hired a new SEO to improve
our presence on the web”.
Let us summarize this so we can understand "What Search Engine does?" =>
Google follows 2 tasks in 5 Steps process:
1. Crawl >> 2. Cache >> 3. Retrieve >> 4. Rank >> 5. SERP

Task 1: Step 1,2,3 - Crawling and Indexing then providing

answers. So, what happens after you invite Google to visit your
website? => The Crawler comes and visits your website - that is
called Googlebot: It finds links on different pages of your
website and then visits them. It then moves to other pages
through links from your website. The process continues over a
billion pages on the internet. => As a result, millions of pages
are found and stored in 1000s of Google databases.
Task 2: Step 4,5 - After crawling and storing a page, Google
asks many questions and then ranks that Page by giving it a
score and places the page on the SERP based on that score. The
higher the score, the higher your page is on the SERP.
What is Google Organic Click-Through Rates - CTR? This is a very quick
point that you need to understand and you might be wondering what are
Click-Through Rates and why are they important.
CTR is the percentage of people who search for a term and click through to
the 1st result as opposed to clicking through to say the 5th result: 31% of the
people who search for a term will click on the 1st result, 14% click on the
2nd result, etc. You can see the split there that goes down position 6 to 10 is
about 3%. => So, 70% of all the clicks will go to the first 10 results on the
first page of Google and this is really where you want to be.
You must understand this from the start, that where you want to be is really
in the top spot because that is where a lot of the traffic is and that's really how
you can get a huge amount of visitors to your website.

SEO Tools:
 Keywords Everywhere: Google Search Volume tool –
Chrome Extension - => Use it for your Keyword Research,
https://keywordseverywhere.com/google-search-volume.html
=> Once you add this Chrome extension, you will see the
following 3 Metrics immediately under the Google search box:
Volume, Click Per Cost (CPC), and Competition details. See
the screenshot below:

This Add-on Chrome Extension can save you a lot of headaches. After you
installed this Extension and activated your API Key, go and search google for
a keyword. The “Volume”, “CPC”, and “Competition” data/details of
multiple websites should show up immediately right under the search box.
This Keyword Research tool gives you the 3 most important factors'
statistics:
1. Monthly Search Volume: The higher the monthly search volume, the
better is the keyword.
2. Cost Per Click: The cost per click (CPC) is the amount that advertisers are
willing to pay for a single click on this keyword in Google AdWords.
3. AdWords Competition: The competition is a gauge of the number of
advertisers that are running ads on Google AdWords for that specific
keyword.

LSIGraph Tool: => This tool helps convert your keywords to

synonyms. Use it for your Keyword Research. All you do is
enter the main keyword and you'll get a list of keywords related
to your keyword. If you buy the premium version, you'll also get
access to keyword search volume, cost per click (CPC),
competition, and LSV. => https://lsigraph.com/ => LSI stands
for “Latent Semantic Index”.
This tool helps you find more keywords as primary and
secondary keywords. As an example: You want to rank your
page for 'weight loss in Durham' then use the tool to find your
synonym keywords instead. Google loves your website if it
uses synonyms and that’s why this tool is here. For example,
you search for ‘weight loss’ and you get some synonyms such
as “7-day diet plan for weight loss” for example.

SEOquake: Use it for your Keyword Research. Use this Free

 Browser Extension to check any webpage for a huge selection
of SEO parameters. => https://www.seoquake.com/index.html
This is a free Google extension and I suggest you start using it.
It will change your Google Results Analysis. The tool provides
you with some important factors that Google uses in ranking
websites such as Keyword Difficulty -KD- right under the
Google search field and some SEO Statistics under each page
result or listing on the SERP.

Google Keyword Planner Tool: => Use the tool either for
your Keyword Search or for your Advertisement’s campaign. It
provides you with keyword ideas and traffic estimates to help
you build a Search Network Campaign. =>
https://ads.google.com/home/tools/keyword-planner/
Here is a great video on this: MUST WATCH -
https://ahrefs.com/blog/google-keyword-planner/
You use the tool to either “Discover New Keywords” or if you already know
your keywords, you use it to “Get Search Volume and Forecasts”. For
example, the search for ‘weight loss” reveals many other keywords ideas and
you want to target those keywords with good Search Volume per Month
& Low Competition.

http://www.similarWeb.com: => Use this tool for many

reasons. Bust as an SEO Expert, you want to use it to reveal the
best strategies from the Market and your Competitors. It’s a
good tool to use for your Backlink Building. Type in a
 competitor or a Website address that has a similar audience to
the one that you want to analyze and the tool creates a big
marketing report showing you a “behind the scenes” look at
how this website gets visitors. The report shows:
- Per Month Traffic Stats that your website is getting,
- Form what countries the traffic is coming from,
- What are the different marketing channels that the website is
focusing on,
- Who are those Websites that are sending them traffic,
- What phrases and words that people are typing into the Search
Engine that is bringing them to this website, and
- What are some of the phrases that this website is advertising
around.
Imagine what this information can help you with. You can even
figure out what is the Social Media Channel that the website is
focusing on.
Once you know everything about that website, you can create
content around their keywords and factors as well and spy on
their Marketing Strategies. This is an incredible “behind the
scenes” tool to spy on any business and how they market their
products or services.
With the SimilarWeb tool, you can see how the competition
markets their business, see what's successful for them and you
can take and apply those strategies for yourself.
=> You can do this for 4 -5 competitors and be assured you get
a clear picture of what marketing channels they're focusing on.
You can even go into their Facebook and see what posts they're
posting.
REMARK: If you are going for a job interview, this is the best tool you use
to prepare for that interview. Imagine you are saying this to the Interviewer:
“I know how you guys market your business and I can help improve x y z.”

Google Trends Tool: => This is a great tool that will help you
find good topic ideas for your blog posts or YouTube videos.
You want to use the Google Trends tool to find out what the
 world is searching for online. Example: Let's say I'm thinking to
create a video or blog post around something like 'WordPress'.
What I'll do is come in and type that into Google Trends =>
Change the Date filter to the last 30 days. You can change the
country as well if you want to. => What you need to be looking
for here are these "Breakout" terms. I can see that the keyword
"WordPress 5.0 release date" is a Breakout Term and the
"bootstrap" keyword is up 150% over the last 30 days.

So, as a Marketer what does this tell me? It tells me that over the last 30 days,
it has been an explosion in interest people searching for these 2 keywords,
and the Breakout Term “wordpress 5.0 release date” was the top trending. So,
if I could create a YouTube video or a blog post explaining what WordPress
5.0 is, its features, its benefits, its release dates, etc. Then I'm going to easily
be able to get to the top of Google SERP or the top of the YouTube video
results page.
Use Google Trends and keep looking at these Breakout Terms to solve
some keywords problem. => If you're a new company, you want to use
Google Trends to look at these Breakout Terms and that gets you to the top of
the search results or get a huge number of shares because there is an
incredible interest in these new breakout terms.
 http://www.Canva.com: => If you want to save money on
stock photos and expensive graphic design software like
Photoshop then you can use Canva.com.
As a digital marketer, you must make images for your
Facebook, guides, blogs, posts, YouTube, tutorials, etc. You can
add huge value to your business, your marketing client’s
business, etc.
VidIQ for YouTube: This tool is a Chrome extension. We all
know that YouTube is the 2nd biggest Website and the 2nd
Search Engine in the World. So, if you want to get traffic and
build an audience on the 2nd biggest Website in the world, then
VidIQ is a tool that would help you do this.
Let's say you are considering making a video on a topic 'Google Analytics'
for example, just type that into the search bar in YouTube and then VidIQ
brings up all this extra information at the side and you can see, for example,
under the keywords score that this term ‘Google Analytics’ gets a huge
amount of search volume on YouTube - 75 in the green. See the picture
below (I remember this was 93 last month), that is still good. You also get
information on other important factors as well such as the Competition - this
is also in the green zone which means that the competition is also low. I can
see overall that this keyword has a Monthly Search Volume score of 81 over
100 (81/100) meaning that if I was to create a video on this topic, I'd have a
very good chance of getting to the top of the search results in YouTube
because the competition is low and the monthly search volume is high.
There are also many other factors you can look at with VidIQ especially if
you want to focus on Video Marketing and YouTube Marketing. Some of
those factors are: “Top channels for this search term”, “Top related
opportunities”, “Related queries from Google Analytics”, “Trending videos
for this search term”, “etc.”

Ahrefs: This is a Search Engine Optimization software suite

that contains tools for:
◦ Link Building,
◦ Keyword Research,
◦ Competitor Analysis,
◦ Rank Tracking, and
◦ Website Audits.
◦ Etc.
At some point during your Online Marketing Endeavour, you want to use the
“Ahrefs” tool and aim to get higher on Google rankings. It has a 7 Days free
trial that you don’t want to miss. Note: It takes time to grow and get
backlinks therefore that 7 days is not enough for backlinking.
www.ahrefs.com
Extras: Check this out: https://websiteseochecker.com
REMARK: I don’t want to bombard you with so many free tools here, you
will get overwhelmed. Few more Free tools will be introduced later. But for
now, Let’s keep it simple and follow this training. You will build up
knowledge as you go.

Types of SEO:
It’s very important to understand SEO types before you get your hands on the
training. Let's talk about the types of SEO. There are 2 types of SEO: On-
Page SEO vs. Off-Page SEO. For reference, we'll also be going over
"Organic SEO vs. Paid SEO".
Let’s go over On-Page SEO vs Off-Page SEO:
https://drive.google.com/file/d/1ZmsI5t_-CcanqogKxdaSfXGZHb-
B9t5v/view?usp=sharing
To Summarize: On-Page SEO is about Ranking higher in the eyes of
Google and Off-Page SEO is about improving the position of your
website in the SERP.
I. On-Page SEO is the practice of optimizing an individual page or
website. => Everything you need to do on the Web site is On-Page SEO
including:

Take care of your website's structure to deal with how your

website is built.
Take care of your website's speed to check if your website is
fast.
Take care of your website's content to see if your website's
content is rich enough and is easier for everyone to read.
Take care of your website's Sitemap answers if your website is
prepared to welcome Googlebot/Crawler and is ready to invite
Google to access your desired pages.
Take care of your website's keywords to make sure that it has
good keywords in titles, meta tags description, headers, etc.
=> On-Page SEO is about Ranking higher in the eyes of Google. => All
the things that are related to a website are On-Page SEO. Beyond that,
everything else is Off-Page SEO.
II. OFF-Page SEO is everything you need to do outside of your Web site
including:

Reference Backlink Building => Must work on your backlinks.

Guest posting on different blogs.
Press release posted on News' Websites.
Influencer Research or Influencing posting such as Instagram
stories or any other Social Media promotion.
=> Off-Page SEO is about improving the position of your website on the
SERP.
Now let's talk about "Free SEO" vs. "Paid SEO":

Free SEO is the best SEO because it's an Organic SEO which
looks clean and relevant in front of Google. You just work hard
on your SEO and build some good backlinks to get your website
on top of the SERPs.
Paid SEO is a Paid Advertisement used in SEM (Search Engine
Marketing), such as Google AdWords, where you pay Google to
rank your website higher and be on top of the SERP.
=> When you're done with your On-Page SEO & your Off-Page SEO, the
major thing that you need to look for is to check and compare your keywords
with the competition. For example, you have a keyword 'SEO Audit Service'
that you want to compare with the competition. How do you do that? => Go
and search Google for your Keyword and if the PPC (Pay Per Click) is high,
it means this a competitive keyword and you need to prepare a good SEO to
bit the competition by adding multiple keywords and by using other
keywords such as Tail Keywords.
Even though SEM is a good technique, you should focus more on Free
techniques and the right keywords!

SEO Building Block:

In this section, we will be talking about the Periodic Table of SEO. Anything
in life has a positive side and a negative side. Example: When you talk about
having good SEO results for your website, you are saying that you want a
Positive SEO. If you talk about having to do anything it takes, including
breaking Search Engine's Guidelines, so that you get good SEO results for
your website, then you are saying that you want Negative SEO.
By default, SEO means positive SEO, and if you are saying negative SEO
that means you are referring to illegal SEO.
So, whatever route you take, a Search Engine will score your SEO effort with
points that you deserve. You score well when you use White Hat SEO
techniques and you score badly when you use Black Hat SEO techniques.
For example, you get +1 point for meta tags, +1 point for titles, +1 for good
backlinks, -1 for content spinning, -1 point for keyword stuffing, and so on.
This is where the "PERIODIC TABLE OF SEO SUCCESS FACTORS"
comes in handy.
The picture below is very important and you must follow it as a template
when you start your SEO.
The Periodic Table is divided into 2 SEO parts - ON-Page SEO & OFF-
Page SEO:

ON-Page SEO part includes 3 columns/Factors: Content -

HTML – Architecture.
OFF- Page SEO part includes 4 columns/Factors: Links -
Trust - Social – Personal.
PERIODIC TABLE OF SEO SUCCESS FACTORS
ON-Page SEO Factors: OFF-Page SEO Factors:
CONTENT HTML ARCHITECTURE LINKS TRUST SOCIAL PERSONAL

Quality Titles Crawl Quality Authority Reputation Country

(+3) (+3) (+3) (+3) (+3) (+2) (+3)
Research Description Duplicate Text History Shares Locality
(+3) (+2) (+2) (+2) (+1) (+1) (+3)
Words Headers Speed Number Identity History
(+2) (+1) (+1) (+1) +1 (+3)
Engage Structure URLs Paid Piracy Social
(+2) (+1) (+1) (-3) (-1)
Fresh Stuffing Cloaking SPAM
(+2 )
(2) (-1) (-2)
Thin Hidden
(-3 )
(-2) (-1)
Ads
(-1)

ALL FACTORS WORK TOGETHER

Table Legend:
Elements with “+3” have greater weight than those with “+1 or +2”. One
Element alone won’t guarantee a top ranking. Try to get more “+” than “– “to
have a successful SEO Campaign.
TIPS:
 If you are using advertisements on your page, do not monetize
more than 3 ads on your page or you will get a negative Ads
score of “-1”.
Do not try to hide text/keywords with white font and white
background => Bad Technique and you will get a negative score
for doing it.
Get in the habit to score your SEO work before seeing it from
an SEO Tool.

SEO Vocabulary:
The following vocabulary and references are the most SEO language you will
hear and use in your SEO Journey. Additional links are added below for your
reference. DON’T GET OVERWHELMED WITH these
TERMINOLOGIES, VOCABULARY, and REFERENCES. You will learn
SEO Terms with time and you’ll pick and choose SEO tools as you go.
As an SEO Expert, you need to understand what is SEO JARGON - SEO
Terms that are highly used either during Keyword Research or during SEO
Analysis:
Anchor Text: This is a link on a page that tells the user to click on if they
want to see what's on the other side. It’s a text you click on to move from one
destination to another as it links 2 locations on the internet together. Google
loves your Keywords as Anchor Texts.
Backlinks: A Backlink is nothing but an incoming hyperlink or an incoming
link from one webpage to another webpage. The process of moving from
website A to website B through a hyperlink is called Backlink. Backlink and
External link are 2 different things. To interpret the backlinks and external
links relationship between 2 sites, we say: “Site A has an external link to
Site B” and “Site B has a backlink from Site A”.
Sitewide Link: This is a link that appears on most or all of your website's
pages, such as a link that appears on all your pages' footer.
Types of Backlinks Sources: You can get backlinks from many different
sources such as from someone’s website, Guest posts in the form of a
comment, sites where you can register and create a blog. You can also get
backlinks from Social Media sites, key websites like Wikipedia
Encyclopedia, or some Social Bookmarking sites, etc.
Bookmarking sites - Suggested:
pinterest.com reddit.com a1bookmarks.com plurk.com
Fark.com instapaper.com bibsonomy.org diigo.com
gen-eff.net activebookmarks.com google.com/bookmarks sociopost.com
wirefan.com facebook.com whitelinks.com quora.com
twitter.com aixindashi.org plus.google.com akonter.com
qqpipi.com onlinewebmarks.com socialbookmarknow.info bookmarkinghost.info
votetags.info bookmarkwiki.com greateststory.info socialbookmarkzone.info
tumblr.com bookmarkfeeds.com newsciti.com bookmarkgroups.com
vtv10.com sluft.com bookmarkingbase.com bloggalot.com
sfcsf.org dzone.com mettablog.com social.wikitechguru.com
slashdot.org ttlink.com pearltrees.com url.org
stylehive.com openfaves.com addthismark.com jofrati.net
jodohkita.info socialbookmarkssite.com coolpot.com goldenmidas.net
cosap.org prbookmarks.com bookmarkee.com ihaan.org
london8.net bookmarks2u.com dictaf.net bookmark4you.com

scoop.it a2zbookmarks.com
Keyword: To be indexed in a Search Engine's database, you have to
carefully choose your keywords. Doing “Keyword Research” is a very
important task for you as an SEO Expert. Keyword Research means that you
need to do some research on that particular item you’re writing your content
on.
Keyword Stuffing: It’s the practice of stuffing a webpage with keywords to
rank it higher in Google search results. => You will get banned by Google
when you abuse Keyword Stuffing. => This is a BLACK Hat Technique used
by some SEO people.
Keyword Difficulty: This Metric will help you understand how difficult is to
rank for that keyword.
SERPs: SERP stands for Search Engine Result Page
Google My Business: (commonly known as GMB, and formerly known as
Google Local and Google Places) is a business listing on Google, not unlike
listings on online business directories such as Yelp. It's also a core element of
local business owners’ SEO.
If I am looking for a business in my local area, Google will notice that I am
looking for local business owners in my area and will provide me with Local
SEO SERP, such as 3-Pack results, instead of regular SERP.
Directories or Citation Sites: They provide users with a business name,
address, and phone number. Example: Yelp, Yellow Pages, TripAdvisor,
Justdial, etc.
As soon as you search for “keyword + specific area”, Google will try to give
more importance to local results through-out Google Maps since it is related
to my local. => Google My Business – GMB.
Google will also give more importance to some Directory sites and Citation
sites related to my search such as results from Yelp, etc.
TIP: If you have a business in a particular city, you should list your site in all
the directories that are available in that city.
Monthly Search Volume: Average monthly search volume represents the
number of times the keyword was searched over the past twelve months
divided by 12.
URL “Slug”: After your domain, all elements on the URL are called Slug:
www.sitename.com/abcd => abcd is called ‘slug’. => Rule of thumbs: If you
have a blog post about buying drones, it’s a good idea to add that topic as
your slug => such as www.sitename.com/buy-drones.
SPAM: Anything that is not good for your SEO is spam.
Brand Mention: This is when a particular Website refers to your product but
don't give it a backlink, they mention your name. Sometimes you add a
review on a famous website with your link hoping to get some backlink juice
but that famous website uses a technology called 'no-follow' to tell Search
Engines that my site has nothing to do with this site and I don't want to give
them any SEO credit besides putting their brand name on my website.
Google Auto Suggest: Google's Auto Suggest is a technical term used for the
search suggestions you see when searching Google. It’s very important to use
this tool in your SEO.
Algorithm Updates: Google keeps updating its algorithm regularly - Panda,
Penguin, Hummingbird, Rank Brain, Possum, Fred, etc. are the current
algorithms that are already rolled out and they usually get updated.
keyword types: There are 3 Keyword Types: Exact Match, Broad Match,
and Phrase Match.
Exact Match: You search for Keyword ‘A’ and you get the exact match of
your keyword ‘A’. Example: You search for ‘facebook’.
Broad Match: You’re Keyword is ‘A’ but you are searching for something
related to your keyword ‘A’. If your keyword is ‘cars’, your Broad match
could be ‘used cars’.
Phrase Match: This is when you modify your broad match by adding some
keyword forward and backward like at the beginning or end of your phrase.
So basically, you are converting your broad match into a phrase match.
Example: ‘cheap used cars for sale’.
Google Search Parameters: There are different types of parameters (like:
insite, inurl, allintitle) that Google Search uses for a particular website or a
particular page.
Example:
 “insite:” [site: flipkart.com + nike] result will display all pages
of flipkart.com with that particular word ‘nike’.
“inurl:” [inurl:google search] will return websites that mention
the word "google" or ‘google search” in their URL.
“allintitle:” [allintitle: travel agent] will return only documents
that contain the words "travel" and "agent" in the webpage title.
SEO Tools: Those are the tools that help us with Search Engine
Optimization. Tools can help you find keywords, improve your grammar,
understand what's trending in the SEO world, track your visitors, give you
more suggestions, etc. so that you can improve your Search Engine
Optimization of your website, your blog, etc. The following is a list of some
SEO Tools:

Rank Tracker Link Submitter Keyword Scrape Box

Researchers

Ahrefs Majestic Moz SECockpit

SEO Works SimilarWeb W plugin - SEO SEMRush
Yoast
Search Console Google Analytics Google Trends SpyFu
(WMT)

SEO Tools Metrics: The following are 4 types of SEO Metrics that can
analyze your site ranking, how well your site is performing, give you SEO
Reports, etc. Here is the list:
1. TF-CF: Test Flow or Citation Flow => Provided by a group of people
called "Majestic". What is a Good TF/CF Ratio? When Majestic launched its
Trust Flow and Citation Flow metrics, it also introduced a concept of TF/CF
ratios. In a nutshell, it measures the number of links from trustworthy
websites against the overall quantity of links. According to Majestic, a TF/CF
ratio of 1 to 2 is good.
2. DR - UR: What is DR and UR elements in Ahrefs? Domain Rating (DR)
and URL Rating (UR) are metrics that the “Ahrefs” tool uses to rate the
backlink weight of a particular Website. DR is the measure of quantity &
quality of those backlinks going to the domain. UR is the element that
measures the value of backlinks going to a page.
3. PA - DA: Page Authority - Domain Authority is an SEO score that was
developed by Moz to determine how well a page will rank on the SERP. The
score ranges between 1 and 100 and those websites with a higher score have
a good chance to rank higher on the SERP.
4. PageRank: By Google. Google considers links to be like votes. For
Google, some votes are more important than others and a website with many
votes is considered an important website. These scores will be used in
addition to other elements to determine if the page will rank higher in the
Search Results.
Long Tail Keywords: Long Tail Keywords account for 70% of searches. If
your main keyword is too competitive and too broad, you may consider using
Long Tail Keyword instead. Use your common sense: If you think that many
bloggers will be targeting the main keyword, it's a good idea to use Long Tail
Keywords instead. => The competition will be lower.
REMEMBER: A 'word' phrase is easy to spell but it's hard to rank.
Therefore:

‘Word’ phrase: High Cost & High Risk/Competition.

‘Long Tail’ Keyword: Low Cost & Less Risk/Competition: 4,
5, 6, or 7 words, they are easy to rank, the money you spend on
advertisement is also less, and the competition here is also less.
URL Parameters: Those are parameters whose values are set dynamically in
the page's URL. So, if I write a blog and I have a title like 'basic SEO for
beginners', my blog post will automatically create a slug based on my title.
www.mysite.com/basic-SEO-for-beginners
CTR: Click-through rate is a performance metric that is expressed in
percentage that measures the number of times an ad or email is clicked on
versus the number of times it's been viewed (impressions). Let's suppose your
ad has been viewed 1000 times and has been clicked on 10 times (by 10
visitors), therefore, the CTR = 10/1000 = 1/100 = 1%.
.htaccess file: This is a configuration file read by the server. It’s able to
override many server configuration settings and can be used for
authorization, cache control, website optimization, and URL rewriting.
So, if a website has a 404 error, it means that the page is not found and it's
not available. Therefore, the .htaccess file is used to either show some
specific error message such as "404 error - Page not available" or it can
redirect the user to some other page. The ".htaccess" file is good for SEO.
Robots.txt - Robots File: This file is used by websites to communicate with
web crawlers and other robots. The file contains all the “Allow” and
“Disallow” pages of a website. This text file tells web robots what pages on
your site to crawl and what pages not to crawl. Example: Go to
https://www.google.com/robots.txt. You can see all the allow and disallow
that Google had prepared for their website.
Sitemap: A Sitemap is an XML file that has all the individual pages of your
website's URLs. It contains all the pages that you want to index in Google
Ranking. When you are done building your website, you invite Google to pay
a visit. Go to Google Webmaster at https://www.google.com/webmasters to
submit your sitemap.xml file so that Google crawler (Googlebot) can
understand what pages of your website they need to index.
Schema Markup: This is a new element of Search Engine 0ptimization and
the least used by Online Marketers. You must start using this method and
start boosting your website rankings. The following is an example of a Local
Business Owner using the Schema Markup Method to an Event’s Schedule
on their website:
There are 2 main important terms, under Schema Markup, that you should
know - "Rich Snippets" & "Knowledge Graph".

1. Rich Snippets: If you search Google about a food item or a

delivery item, you might see some Google ads, some
eCommerce sites such as Uber Eats, Amazon, etc. You may
also see some Ratings, or/and some images along with a link.
=> Those Ratings and links are created by Rich Snippets.
In other words, Rich Snippets or “Rich Results” are usually Google search
results with additional data. This extra data is usually pulled from Structured
Data found on a page's HTML. Common Rich Snippet types include
Ratings/Reviews, Recipes, and Events.
If you use the Rich Snippets technique on your page, it will help push
your website review to Google Search Engine.
2. Knowledge Graph: The Google Knowledge Graph is a system
that Google launched in May 2012. The system understands
facts about people, places, & other things and how these entities
are all connected. The launch of “Knowledge Graph” by Google
is to “Provide Answers”, not only “Links”. It's a small
information section panel. For example, search Microsoft on
Google and it will display a “Knowledge Graph” of Microsoft
as a quick fact. See the picture below:
For more information, visit: https://schema.org/
PBNs: Private Blog Networks. These are good fast link building techniques
that are good for SEO and will push your website in the search result. A PBN
is a network of many websites working together to build links (pass authority
to a website) for another website to manipulate Search Engine rankings. =>
There is no significant result if PBNs are "Blackhat - illegal", or "white hat",
or "grey hat" methods but they have been used by industry and they are the
most powerful things to push your website in a search result.
Expired domains and Auction Domain:

Expired Domains are domains that have been registered by

individuals, businesses, or organizations, but aren't renewed
after their renewal date expired, or they are deliberately
terminated. This means that they are now available for re-
registration.
Auction Domains are attractive domain names that are for
sales, such as 3-4 letter domains, or premium keyword domains,
 or high authority/trusted domains. You can buy and sell those
domains in an auction like GoDaddy, Flippa, or Sedo.
Match Domain: There are 2 types of Match Domain - EMD & PMD

EMD or Exact Match Domain: Those are domain names that

mean exactly what they say. Example: www.buydrones.com =>
Good for Ranking. If I am selling drones, I will be very
interested to buy this domain name. This is an Exact Match to
Domain. The keyword that I am focusing on is ‘buy drones’ and
the domain I got is www.buydrones.com or .net or .org.
PMD or Partial Match Domain: If an EMD is not available, I
can add another word or another letter or anything else just to
make it Partially Match Domain. For example, if
www.citylimo.com is not available, I can make it as
www.mycitylimo.com or www.123citylimo.com or add an "s"
to make the domain plural.
CMS - Content Management Systems: If you are creating blogs you will
prefer to create them with one click. That's where Content Management
System comes in handy such as WordPress or Weebly. You just need to do a
few clicks and your blog or website is ready. => WordPress is the most
popular CMS and most of the blogs you see online are created with
WordPress.
Users with no, or less, knowledge in coding found that Content Management
Systems are excellent platforms to build websites. You may have no
advanced technical knowledge, but thanks to CMS, you'll be able to easily
publish and update content across your website. If you want your website to
hit Google's top 10, the wise move is to pick a CMS with SEO in mind.
VAs - Virtual Assistants: Some Entrepreneurs hire a Virtual Assistant or a
VA from anywhere in the world to manage some of their online tasks such as
social media, SEO work - keyword research, proofreading their articles,
graphic design, etc. They are your Online Assistants.
VPS - Virtual Private Server: A VPS is a virtual machine offered as a
service by the hosting company. Sometimes you hear VDS - The virtual
dedicated server (VDS). Both VPS and VDS have the same meaning.
Tiered Link Building: TLB is the building of links to your website from
different sources. There are 3 tiers of Link Building:

When you want to start the link building process, you need to make a plan on
how you are going to start? => To get backlinks, you want to divide your
website into different tiers (T1/T2/T3): Your priority will be T1, then T2,
and then T3.

T1 – 1st Tier: "White Hat Tactics" which is getting backlinks

from high ranking or relevant/authority sites. This is the 1st
Tier. T1 Websites are the best to get backlinks from but it's
impossible as a starter. To fix this => Get backlinks from PBNs
- Private Blog Networks. (Companies with PBNs are considered
relevant for Google).
Here is a great article on the benefits of Virtual Private Network (VPN) on
SEO strategy: https://www.searchenginewatch.com/2018/09/25/how-using-a-
vpn-can-benefit-seo => REMARK: if you have a VPN hosting from a
reputable company, you are automatically getting backlink juice from that
company.
The article goes on very important topics as well. For example, there are
many locations that a company might want to target. For example, you can be
in the USA and want to target Europe. However, if you do a quick Google
search, it will show local results from the USA and nothing from Europe, a
search result that you are interested in as well.
As an SEO specialist, you may want to know what the people of Europe are
searching for. Besides, you also want to know about the competition around
these 2 areas. In other words, you want to use a VPN. A VPN can seriously
change how you research a local market. By using a VPN, you can trick
Google into thinking that you are from Europe (or any region that you are
trying to learn about).
Your next priority should be on T2.

T2 – 2nd Tier: When it's impossible to get backlinks from the

basic link (T1 group) you may consider the T2 group. Those
websites are already linking to T1 sites. T2 sites can be Social
Media sites like FB, YouTube, etc., or some web2.0 such as
Blogging website. Technically speaking: When you can’t
directly link to a T1 website, you link to a T2 website that has
already a T1 link.
Here’s how it works: You add an article for a publication that’s within your
website’s niche. You then include a backlink to your website either within the
content itself or in the Author’s Bio. Then, you run to all your social media
accounts and share the guest blog piece after it goes live.
That's it. You are now in the second-tier linking.
Your next priority should be on T3.

T3 – 3rd Tier: https://monitorbacklinks.com/blog/seo/tiered-

link-building
- It's also worth it to check his blogs as well:
https://neilpatel.com/blog/
 When your 2nd Tier of links is established, you move to the 3rd
Tier, which is completely about quantity. The goal is to build as
many links as possible to your 2nd Tier links, no matter where
they’re from. This stage of the process typically involves using
automated link building tools, as the workload gets a bit too
much for a single person. However, do not use Blackhat SEO to
buy links, you will be penalized by Search Engines.
To Recap: Let’s say you’ve got 300 3rd tier links pointing to 50
webpages in your 2nd tier. => These 50 webpages in your
second tier are pointing to 3 webpages in your first tier.
=> And those 3 webpages in your first tier all point to your
original content, Webpage 1A. You create a pyramid for your
links. From T3(as many websites as you can) => T2 (Post a
blog on Blogging 2.0 websites then link it in your Social Media
accounts) => T1 (2 to 3 websites - VPNs, Wikipedia, CNN) =>
Your Website: All these Tiers will give you the link juice you
need to rank.
Google Alerts: Google Alerts is a function that allows you to create
notifications on any subject, topic, or keyword. When a new web page
discusses your topic/subject/keyword, you get an email alert from Google.
Sign up for Google Alerts here: https://www.google.com/alerts
Web Spam Tools: There are several spam tools out there that can
autogenerate many backlinks for a short period. However, if Google Crawler
detects that you have gained around 1000 or 2000 or 5000 backlinks in a
single day you will surely look suspicious.
Auto Generating Several Backlinks can be done with these 3 types of
software: GSA, XRumer, or SENuke.

GSA - GSA Backlink is an automated backlink builder,

which is well known to be GSA Search Engine Ranker
(SER) that helps in creating backlinks in bulk. GSA
links can be anything from contextual platforms, social
profiles, directory submissions, blog comments,
guestbooks, etc.
GSA Search Engine Ranker can help you build lots of
 backlinks. After you set up your project, GSA SER will go
ahead and automatically find websites for you, then
register your accounts, and submit your content/links on
your behalf.
https://www.gsa-online.de/en/product/search_engine_ranker

XRumer – I am not a fan of this software but I am

adding it here for your knowledge. If you want to spam
online forums and comment sections, then you may like
it.
a. It registers and posts to forums (forum spam).
b. Can bypass security techniques commonly used by
many forums and blogs.
c. It uses SOCKS and HTTP proxies in an attempt to make it more difficult
for administrators to block posts by source IP and features a proxy checking
tool to verify the integrity and anonymity of the proxies used.
http://www.botmasterlabs.net/

SENuke - Senuke TNG, released in 2016, is one of the

most popular SEO tools designed to make building
backlinks much easier. Many Online Marketers use this
service to build quality backlinks. By using the right
strategy with SENuke TNG, you can improve your
content’s ranking with methods like keyword searches,
captcha solving, proxies, and others.
http://www.senuke.com/pro/
Blackhat SEO VS Whitehat SEO: This debate is never going to end since
these 2 types of SEO have no clear line.
Google knows that duplicate content, keyword stuffing, creating too many
fake backlinks, or commenting on different blogs with Bots are Blackhat
Techniques.
But there are some tips or tricks that are not considered as Blackhat and they
are not considered as Whitehat either.
This debate will keep ongoing. However, for now, anything that is not
following Google Guidelines or Search Engine guidelines is considered as
Blackhat SEO.
You know that you are using Blackhat Technique when you are not following
Search Engines' guidelines. You are using Blackhat Technique if:

If you tried to duplicate content.

If you tried keyword stuffing.
If you tried to get so many backlinks from spammy sites.
If you tried to redirect some unwanted site.
If you are commenting on your website or your link is on
different blogs or social media without a purpose.
Etc.
Server Response Code: As an SEO Expert in the field of Search Engine
Optimization, you need to be familiar with at least the following 5 Server
Response Codes:
You can check Redirects here: http://www.redirect-checker.org/
1. 301 Redirects: A 301 redirect is the best way to ensure that users and
Search Engines are directed to the correct page. If your home page can be
reached in multiple ways - for instance, http://example.com/home,
http://home.example.com/, or http://www.example.com - it's a good idea to
pick one of those URLs as your preferred (canonical) destination and use 301
redirects to send traffic from the other URLs to your preferred URL. => Let’s
say your main domain name is www.example.com but you also own
www.example.net and www.example.org, and you also have a blog at
www.site.com/blog. You want all these URLs to point to your preferred URL
www.example.com. What you do is implement a 301-redirect technology to
redirect all those URLs to your preferred URL. You are telling Google that
you changed names and you want Google to take all your existing
RANKINGS SCORE and transfer it to your preferred URL. Think of it as a
change of address with USPS. => 301 Redirects are for PERMANENT URL
Change, not TEMPORARY.
2. 302 Redirects: This is telling Google "Hey, we temporarily changed
locations”. By saying “temporary move” a 302 tells Search Engines to keep
the old domain or whatever indexed page and to index the new location.
Let's say you offer Winter Products and Summer Products and your domain
name is site.com/summer and you decide that now summer is over and you
are going to shift to winter products.
With 302 Redirect, you are telling Google "Hey we've temporarily moved
http://site.com/summer to http://site.com/winter so please send all the traffic,
rankings, etc. temporarily to http://site.com/winter"
=> 302 Redirects are for TEMPORARY URL Change not PERMANENT.
=> Unless you are technical, you don't want to code Redirects by yourself
because you may hurt your traffic.
3. 401 – Page Not Found: This is an error telling the user that the link is not
found because it’s either broken or moved to another location and no one is
aware of the move. Get used to check your links' errors regularly and fix
those errors.
4. 500 Error: This Response Code Error is a Server Error. It means that your
server is not available. => It tells the Crawler that this is either a web hosting
error or the traffic is too high and you have surpassed the quota offered by
your hosting company and as a result, they temporarily shut you down.
If a web crawler finds a ‘500 server’ error, they think your website is not
available or you are not working on your website. So, your ranking goes
down a bit. The 500 Internal Server Error is a very general HTTP status code
that means something has gone wrong on the website's server, but the server
could not be more specific on what the exact problem is.
5. 200 Error Code: Don’t think of it as an error. This Response Code Error
means that your website is running fine. => Everything is OK and your server
is fine.
Technical SEO: This involves all the SEO technicalities on your website -
It's about the coding part, your page HTML structure, your page speed, your
keyword stuffing on your website, your header, your meta tags, all the
reference links, etc. Technically, it's all your On-Page SEO and Off-Page
SEO. => We'll talk more about Technical SEO later as an important topic in
this training.
Web Crawlers and Spiders: A web crawler (also known as a web spider or
web robot) is an automation tool that browses the World Wide Web through a
process called “Web Crawling” or “Spidering”. Search Engines use
Spidering as a means of providing up-to-date data.
Proxies: A Proxy server is a server that acts as a connection between a
computer and the Internet. SEO Marketers use a proxy server as an
intermediary to request information from other servers. You use Proxies if
you want to visit a website that has disallowed your IP address or you just
want to hide your IP address or you want to use some other country's IP
address so you will be shown as from another country instead of being shown
from your original country. Etc.
You can use a Proxy if you want to hide your identity, location, etc. Proxies
can be used for good or bad REASONS depending on your intention.

Example: Suppose my IP address is IP 1.1.1.1 and I'm going to visit a

particular site but I want to hide my IP address. What do I do? => I will use a
Proxy Server in the middle that has its own IP address such as IP 2.2.2.2 =>
As a result, my location will be hidden and my IP address will be hidden. The
proxy server will be using a fake IP address that I'm using to hide my identity
and my location.
Content Spinning: This is a Blackhat technique. Basically, you like
someone’s content and you copy it then spin it using Spinning Content Tools
like Spintax, Doorway Pages, Page Farms, Spam, Word AI, etc. Remember:
This is a Blackhat technique and Google doesn't suggest you use Content
Spinning.
The BEST Content Spinner is "Word AI" => This is quite good. They use
synonyms AI - Artificial Intelligence and machine learning to write a new
article based on the previous article or previous keywords.
Landing Page: The page on which the user lands is called the Landing Page.
Usually, the home page is known as a Landing Page. When you create an Ad
that allows the user to click on and be taken to an offer page, that offer page
is a Landing Page.
Outreach: This is a Link Building Technique known also as Guest Posting.
It helps you create a relationship with different bloggers. You outreach to the
Blogger who you would like to write a guest post on his or her blog and you
tell them that you will write a nice article that matches their blog niche and in
return, they will allow you a backlink. What you just did was an “Outreach”
work. => Your article should be of the same interest, should not be a
duplicate, etc.
PPC and CPC: As an SEO expert, you need to know how to use SEM
(Search Engine Marketing) especially if you are doing AdWords/Google
Ads.
Sometimes, even you have done good SEO work on your website, you want
to run some SEM for reasons such as you have a good promotion you want to
run for your customers, you have a good budget and you want to spend it, or
you just want to test the market with ads. => You need to focus on PPC and
CPC – Pay Per Click and Cost Per Click:

PPC: This is an Internet Marketing tool in which you pay a fee

each time your ad is clicked on. => The easiest way to get visits
to your website is to buy Ads instead of organically building
that traffic with good SEO. Search Engine advertising, like
Google AdWords, is considered the most popular form of Pay
 Per Click.
CPC: This refers to the price you pay for each click in your
pay-per-click (PPC) marketing campaigns. The formula for
“Cost Per Click” in AdWords is calculated by dividing the total
cost of your clicks by the total number of clicks. => Here's an
example of how to calculate your average CPC. Let's say your
ad gets 2 clicks. One-click cost = $0.20 and the other click cost
= $0.40. Your total cost is $0.60. Then you will divide $0.60
(your total cost) by 2 (your total number of clicks) to get an
average CPC of $0.30.

A-Z SEO Terms & Definitions:

This big post includes all important terms that are involved with Search
Engine Optimization. At the current point, you might not understand most of
the terms, but don’t worry, you will pick most of the terminology when you
start practicing SEO - THIS IS GREAT A-Z SEO TERMS &
DEFINITIONS!!!
https://docs.google.com/document/d/1Txz_YOVrHWD7KQc2HMnWE6_4UvF-
N4LwKNCwMrE_WRs/edit?usp=sharing
Important Industry Acronyms:
This is also a GREAT Industry Acronyms Material that you want to save
for your references!
https://docs.google.com/document/d/1HXvgJTOQJVjg1WwSYXCD-
E3NbGGJHOWF2VPNISb62r8/edit?usp=sharing

Understanding Important Google Algorithm Updates:

A great article you want to read: Google Algorithm Update History - A
History of Major Google Algorithm Updates from 2000–Present =>
https://moz.com/google-algorithm-change/
As most of you know, Google makes daily changes to its Ranking Algorithm
either by updating a new algorithm or adding a new one. There were many
Algorithm updates made by Google since the year 2000. You don’t have to
go through all of them but I highly recommend you go over the last 8 Major
updates and try to understand these different Google Algorithms:
1. Panda - For Content.
2. Penguin - For Backlinks.
3. Hummingbird - For User’s Intention.
4. Pigeon - For Local Results.
5. Mobile-Friendly - For Mobile Usability and Responsiveness.
6. RankBrain - For Using Machine Learning & User’s Intention.
7. Possum - Update for Pigeon for Local Results.
8. Fred - Controls of # of Advertisements & Outbound Links.
See it here https://drive.google.com/file/d/1-h9IAfxNT0F_k-
gg9vVlrgJuiQCwLOVg/view?usp=sharing

Step By Step SEO Optimization – An Overview:

To get an overview of SEO, you need to ask and understand these 4
questions:
1. Are Search Engines an important source of traffic? One of the best
ways to determine how important Search Engines are going to be for your
business is to look at how important Search Engines are for your competitors.
Take a look at this tool www.similarweb.com => Enter a URL, Scroll down
to the “Traffic Sources” section and check what is the % of the site’s traffic
from the Search Engine, from direct traffic, from referrals, etc.
2. Why traffic from the Search Engines is so valuable? Even more
valuable than traffic coming from Facebook. Traffic coming from Google
is very valuable for 3 particular reasons:

People are ACTIVELY using Google because they have a

problem and don't know a solution to that problem.
They are VERY SPECIFIC about what they are looking for.
They are looking for that information RIGHT NOW.
All these reasons make Search Engines a very valuable source
of traffic. If I find what I am looking for on the result page and
you can solve my problem, there is a very good chance that I'm
 going to become your customer or sign up to your email list or
whatever your call to action is.
On the other hand, what most people do on Facebook is looking for friends’
stuff and browse around the platform. Therefore, by targeting visitors, Search
Engines can be extremely valuable as a good source of traffic.
3. How do Search Engines work? To understand this question, try to
understand why some websites get to the top of the search results while
others get to the bottom. You need to understand why Google is organizing
its search results this way. Well, there are 2 key factors to this:
a. Relevance: It's no coincidence => You search Google for keywords
and Google returns the most relevant search results. => You can see this
RELEVANCE on the Title, the URL, and also on the Description or content
of the listing as well. So, Relevance is a key factor that determines how those
search results appear.
But Relevance is not the only factor there. It's not just good enough to have a
relevant post to get to the top of the search results. You also need to have the
Authority.
b. Authority: Google wants to put the best content at the top so that users
are happy and willing to go back to Google. The way that Google determines
authority is through the links also known as Backlinks which are a big part of
SEO.
So, you might be wondering what is a link and why is it a good measure of
authority? => Google gives your website an authority based on the number of
links it has and the number of people referencing its content. The more
people are linking to your content, the more authority Google gives your site.
As a result, Google ranks you a lot higher in the search results.
To Recap: Relevance and Authority are the key factors to get to the top of
the search results.
4. What is Google Organic Click-Through Rates -CTR? We already
went over this, with more details, previously. Scroll up to see it. It’s very
important to understand CTR => It will help you be on top of SERP and
dominate the traffic.
This was a brief overview of how Search Engines are an important source of
traffic for businesses and now that you had an overview of SEO, it’s time to
start your Step-by-Step SEO Process.
So far, you've done Market Research, you've acquired great knowledge on
SEO Terminology and Google Algorithm Updates. What's missing are
Visitors.
So, it's time to focus on Search Engine Optimization simply put SEO -
Getting visitors from Search Engines, like Google, to your Web site. To
achieve Organic Search Engine Optimization, we’ll be going over 25 steps
that you need to go through and get your website ranked higher on Search
Engines. Essentially, it will help you get targeted traffic from the Search
Engines to your Web site.
The following is a summary of these 25-points and everything that we will be
going over. You can see that the checklist is broken up into 4 different
sections:

SECTION 1 - TECHNICAL SEO CHECKLIST

This section will help you with making sure that visitors can access your
Website:
STEP 1: Google Analytics Tool: Install Google Analytics.
STEP 2: Optimize as many Technical Factors as you can.
STEP 3: Add & Verify Your Website in The Google Search Console and
Submit your Sitemap File to the GSC.
STEP 4: Improve Website Performance & Speed.
STEP 5: Test your Website for Google Mobile-Friendly.

SECTION 2 - KEYWORD RESEARCH PROCESS

This section will help you with finding out what your customers are
searching for when they search online:
STEP 6: Getting into your Customers Shoes.
STEP 7: Keyword Strategy.
STEP 8: Keyword Research Analysis.

SECTION 3 - ON-PAGE SEO CHECKLIST

This section will help you create perfectly optimized SEO content:
STEP 9: Generate One Keyword Per Page.
STEP 10: Title Tags Are a Must for Search Engines.
STEP 11: Follow Best Practices for URLs.
STEP 12: Add Meta Descriptions that Increase your Clickthrough Rate.
STEP 13: Optimize for the Google Image Search Results.
STEP 14: Reduce Bounce Rates.
STEP 15: Boost your SEO with Heading Tags.
STEP 16: Include Outbound Links.
STEP 17: Add Internal Links.
STEP 18: Publish Longer Content.
STEP 19: Use Prominent Social Sharing Buttons.
STEP 20: Double-Check your Work.

SECTION 4 - LINK BUILDING

This section will help you with building Authority around that content so you
can appear at the top of the search results:
STEP 21: Set up a Backlink Building Strategy.
STEP 22: Analyze Your Competitor’s Backlinks, Rankings & Traffic.
STEP 23: Maximize Links for Your SEO Campaigns.
STEP 24: Add Content That Generates Links & Social Shares.
STEP 25: Monitor Negative SEO & Remove Bad Links.
 SECTION 1 - TECHNICAL SEO CHECKLIST
Why Technical Factors Matter in SEO?
Before we talk in detail about Technical Factors, we want first to understand
the Technical SEO concept before we go over how to implement these steps.
Think of Technical SEO as:

Entry Ticket: It’s not possible to say “I am just going to work

on my website’s Technical Factors and rank higher on Search
Engines. This is impossible. Technical SEO is just 1 part of the
entire SEO.
Not Crucial BUT Essential: Think of this like “All you need to
watch a movie at the theater is a movie ticket”. => You still can
make it to a 1ST SERP page with a good domain name keyword
only. If your targeted keyword is also your Domain Name
which is your Brand Name, then it’s possible to rank higher.
Technical Factors + Good Content = SEO Rankings: If you
have Good Technical Factors + Good Content, you may
guarantee top SERP (with low competition keywords) and
without Off-Page Optimization.
Keywords – Decline Importance: Keywords importance is
decreasing day by day. This is not because of a good keyword
or low- quality keyword used in your content, but it's because of
keyword stuffing on your content. You need to follow Search
Engine Guidelines, or else! => This means that your ideal
keyword density should be around 1-2%. This means the target
keyword appears about 1 to 2 times per 100 words. At this rate,
the keyword appears enough times to show Search Engines
what the page is about without engaging in keyword stuffing.
=>Therefore, it's not only about keyword's importance but also
about keyword stuffing, a factor that is becoming more
important for Search Engines. => Try also to use synonyms of
keywords to avoid Keyword Stuffing.
The next part that you need to understand about Technical Factors is
below:

Optimize Topics + Improved Readability: Next important

thing to understand is that "Optimized Topics" and “Improved
Readability” are major factors in Technical SEO. => Use free
online tools to check and improve your content Readability
before sending your website to Search Engines or run any
advertisement.

H-Tags + Meta Description: The importance of H-Tags and

Meta Description and other things are quite crucial nowadays.
On the SERP, the user reads the "Title" and the "Description" of
the listing and then decides to click on the listing if it matches
their query. Better tile and good description are important => A
listing on the SERP starts with a "Title Tag or H-Tags" + "Meta
Description" + (sometimes Website Links as well)
In earlier days, we used to submit these types of links to Google
 but now this is done automatically.
Domain + URL Authority: We all say that Content is KING.
Don't say that my article is too long and it should help me rank.
You won't be able to get visitors without good content. Search
Engine Algorithms are becoming smarter than human beings.
Domain and URL Authority matter a lot. If the same content is
placed on website1 with DA = 20 and on website2 with DA =
90, The result will favor the site with higher Domain - URL
Authority. Google ranks Trusted Websites higher than others.
Larger Documents + Slower Loading: Be careful using many
images on your blog. A larger blog is considered to have more
than 2-3 images and more than 2-3 Ads. You need to test and
see if your blog is heavier/slower.
Google gives priority to websites that have good speed and now
it's becoming very essential to have good speed. Slow loading
time is not a good thing. Google favors websites that load in less
than 5 seconds.
As an SEO Expert, you want to pay attention to your
website’s speed, its title, its meta description, its content, etc.
Importance of Tags as Technical Factors in SEO:

TAGS: We’ll start with Tags first since Tags are one of the
most crucial Factors and how most people mess up these factors
so badly. Do not fall into this mistake and take Tags very
seriously during your Technical SEO.
If your focus is on Blogging, you are better off with WordPress
because there are so many good plugins that can help you with
Tags. => You don't have to focus much; you just need to fill out
some fields properly. But if you're website is custom developed;
you need to know how to utilize HTML Tags on your website.

How Important Tags are for SEO?

Title Tags Image Alt Attributes
Meta Description Tags NoFollow / DoFollow Attributes
Heading Tags (H1 - H6) Robots Meta Tags
Italic/Bold Tags Social Media Meta Tags
Meta Keywords Tags Viewport Meta Tags

The Tags above will be your Main Focus. I don't want to overwhelm you
with a long list of tags. You can find and read about other Tags here:
https://docs.google.com/document/d/1uEpweBili_gC7HQdMLzqNx4Ji4alS9uo4sCGnRyc
usp=sharing

Title Tags: On the SERP, the first thing that the user looks at is
the title. A page title is very important. Title Tag remains SEO’s
first priority. The title is one of the important SEO factors but
you need to focus on others as well. Make sure you give a
unique title for every page. Also, do not go over 55 characters
Maximum. Add some keywords to your title which will make it
beneficial and easier for users who are searching for you. If you
have a brand name, add it to your title whenever possible
because people search for that as well.
Meta Description Tags: This tag is important because when a
user finds your listing on a SERP, they read the title and the
description first then decides if to click on the listing or not.
Make sure you don’t go over 150-160 Characters on your Meta
Description.
If you missed to add Meta Description to your page and the
page was popped up on the SERP, Google will display the 1st
150 characters of your page. By the way, it’s important not to
stuff your keyword on the Meta Tag Description.
Tip: If you have a 500 characters blog, don’t copy from your blog to Meta
Description. Search Engines don’t like it. Crawlers are smarter and they can
tell.
Heading Tags (H1 – H6): The first line on your page should always be an
H1-Tag Heading. => Open any page and go to the first line (make sure you
right-click on the mainline not anywhere on the page) then right-click and
select Inspect Element or "CTL+SHIFT+I". You see that the mainline has an
H1-Tag.
Your page should have a Writing Design Structure with H1, H2, H3, etc.
tags. Your page should be built with H1, H2, and H3 (the most important
headings) in mind. But your page should at least have an H1-Tag. => In
WordPress, the title becomes automatically your H1-Tag.
It’s recommended to use more than an H1-Tag. In other words, it’s better to
have a blog designed as H1 >> H2 >> H3, etc. If you need more, you want to
use Bold and Italic tags. This is means: If you want to add extra headings,
such as H4,5,6, you want to have them Bold and Italic as well.
TIP: Title tag, Meta Description tag, and Heading tags (H1-H6) are the first
tags that Search Engine Crawler looks for.
While the Title occupies 1 line of the listing on SERP, Meta Description
occupies 3 lines of that listing.

Bold/Italic Tags: You use these tags right after H1,2,3 tags. In
other words, instead of H4,5,6 tags, you use Italic and Bold
tags.
Meta Keywords Tags: Long ago, Search Engines used to give
importance to Meta Keywords Tags but not anymore. So, don’t
worry about it that much. Just look at some pages’ code, you
will notice that their meta name is empty: <meta name=
“keywords” content=”” />.
Image Alt Attributes: Remember, Crawlers (Googlebot) don’t
read images because they don’t know what an image is but they
read its “Alt Attribute”. Therefore, it’s important to add the Alt
Attribute to all your images.
NoFollow Attribute: Websites give Link Juice to each other
through links. You click on Website A and it takes you to
Website B.
- If Website A includes the DoFollow link in its HTML code, then the Search
Engine understands that Website A is giving Link Juice to Website B. This
means that Website A is telling Google that it trusts Website B and it doesn’t
mind passing or giving link juice to it.
- If Website A includes the NoFollow link in its HTML code, then the Search
Engine understands that Website A is not giving any Link Juice to Website
B. This means that Website A is telling Google that it doesn't trust Website B
and it doesn’t want to give it any Link Juice. Therefore, Website A doesn't
recommend Google to follow that link for indexing".
Let's say I have a page with 2 DoFollow links and 1 NoFollow link. When
GoogleBot or any crawler visits my site's content, it will also crawl the 2
links with DoFollow but will not crawl the NoFollow link.

Robots Meta Tag: This is not about the Robot.txt file. It's
about the <meta name="robots"
content="SomeMeaningParameterHere"/> that is in the text
file itself.

This meta name contains some information about particular pages such as
what to index, what not to index, when to crawl, how many times to crawl,
etc. Example: If you want to hide a particular page from SERP, you tell the
crawler not to index it.

Social Media Meta Tags: Recently, Facebook introduced

“Open Graph” to let you control how a page should look like
when shared on Social Media. For example, you add Social
Media Meta Tag HTML code on your page to tell Facebook that
 this page I am sharing, I want you to put different titles than the
one this page has, etc.
Viewport Meta Tag: It allows you to configure how a page
would be scaled and displayed on any device. => This is about:
RESPONSIVENESS.
Brand Name Factor – Domain SEO Visibility:
We’ll talk about "Brand Factor" and will go over some SEO facts from
previous years. For Example: In 2016, Meta Description was not that
important. Algorithms have changed more often since then.
In the same year, Webmasters started to use Heading tags on their website.
Especially H1,2,3.
The Brand Name Factor starts to play a big role in SEO. We started seeing
more Brand Names as #1 on the SERP. Why? Because Well-known brands
often rank on the 1st page or occupy top positions, which means that brand
and brand + keywords search also influence the search results for generic
keywords. Domain Names with good Search Engine Optimization get higher
rankings with their URLs because of the trust from the Search Engines and
because of their authority.
=> So, Brand Factor is dependent on your Domain Authority, your SEO
Visibility, how well your site is performing, your Bounce Back Rate (BBR
is the % of visitors that open a website and leave before spending an amount
of time that is deemed significant by the Search Engine), etc.
To recap: The first listing on SERP is always different than the rest of the
SERP. The first result is either directly related to the brand name. Therefore,
to understand the Brand Factor, you need to understand Domain SEO
Visibility.
Domain SEO Visibility: Let's search for 'best golf club' => The 1st and 2nd
results' URL have a keyword 'golf' These 2 sites' content is not that great
compared to the rest of the SERP. One of these 2 sites is www.golf.com
Why? because of Domain SEO Visibility!
Go to any SEO tool and check for Brand URL's SEO Visibility. Example:
https://suite.searchmetrics.com/en/research/domains/organic => Enter the
URL (golf.com) => The higher the score the better.
There are times where a site has good content and everything is optimized but
still, it's ranked lower than others because of the URL Brand Factor.
TIP: When you search online, do not go after those pages on top of SERP
with the brand name URL. They may not be ranked on top for their content
but they may be ranked higher because of their URL.
=> CONCLUSION: BRAND NAME DOMAINS ARE Good Factors for
SEO Visibility.
The question now is: Should you buy a domain name with 'Keyword’?.
We’ll try to answer this question.

More on Keywords and URL Parameters:

Don’t forget to look at this article. It’s a great guide called “9 Step ON-Page
SEO Guide.pdf”:
https://docs.google.com/document/d/18Dx3dfSxJaMwDG90GTil3mjIeKD39APbXNPu9q
usp=sharing
To summarize the article: When you optimize your page focus on these
important factors: Your “Keywords, Page Title, Meta Description, URL,
Heading Tags, Weekly-based Page Content, Call To Action, Internal Links,
and Images”.
The significance of having a keyword within a domain name has now
decreased even further and as a ranking factor, it has lost its previous
effectiveness. => It seems obvious that the search algorithm now gives less
importance to keywords in a domain name.
First, we need to understand that there are 3 types of domains:

1. EMD or Exact Match Domain: We talked about this

previously. Example:
www.googlekeywordtool.com used to rank #1 higher on the SERP for this
match. Not anymore. Exact Match Domains don't give the same results as
they used to.
New Google Algorithm: Even with EMD, you still need good content, good
backlinks quality, and good site authority.
For some reason, Google displays only one first listing on SERP with EMD
=> So, don't worry too much if you can't find the EMD for your URL.
However, there is no doubt that having a keyword in your domain is good.
The following story is the reason why Google doesn't like EMD any more –
Used to be a VERY GOOD STRATEGY Back Then:
Back in 2012 and 2013, it was so easier to rank a website. When a movie is
about to launch, someone creates a review website with that name and it
ranks easily. => Example: www.Movie1Review.com. It gets a lot of visitors
for 2-3 months and then it dies slowly. Next, they go and create a new
website when the next movie is coming up and they call it
www.movie2Review.com and then give it a lot of Juice Links from
Movie1Review.com and so on. => These days, Googlebot got smarter and
smarter and start thinking mostly about good content. So, don’t worry if your
domain name is not brandable.

2. PMD or Partially Matched Domain: Focus on 2-3 keywords

to create a domain name.
3. Brandable Domain: Some of the best websites out there have a
brandable domain. Example: Amazon, Uber, etc. => The
keyword itself is a brand. They are not focusing on the keyword
but they are focusing on the Brand.
REMARK: Make sure that you focus on more Brandable Keywords if
possible.
It's good to have a keyword but you should focus on Branding that Keyword
itself. => Think beyond Keyword – Think “Brand Keyword”.
Is dot com - .com beneficial or not?
We hear a lot about this: Extension of your domain name doesn't matter
anymore. It's all about the user’s experience who can easily think “.com”
rather than “. somethingElse”. However, when you search Google, 99.99%
chances that the 1st SERP is all about “.coms”. Is this a coincidence or a
signal from Google? No one knows.
Tip: If your intention with your domain name is to create a Band Name, do
not use other domain extensions other than .com because you will be
spending a lot of time and money to build that brand, and later on someone
may buy the .com to compete against you.
URL Length Parameters:
When you look at the top SERP, you will notice that the average number of
characters in the top 10 ranking URLs is 55. We're not talking here about the
domain; we're talking about the entire URL (www.site.com/your-link-here).
TIP: Stay away from these types of links: "www.site.com/12cv?sadf-
0238etc" => Hard to read and they look spammy. => If this is an e-commerce
site, Google may know that you want to track the product ID, but if you are a
blogger, Google won't care and will punish you for that.
HTTPS + SSL = HTTPS?
As you may know, effective July 2018, Google's Chrome browser started to
tag non-HTTPS sites as "Not Secure". It means that if your site is not having
an SSL certificate, it will be shown as "Not secure" in red color for the user
not to miss.
SSL Certificate helps make your connections strong as well as encrypted.
Without SSL Certificate, you have an unsecured connection and no one will
trust you to do business with you because the data transfer between the user
and the site is not encrypted. => As an SEO expert, you need to focus on this
as earlier as possible.

STEP 1: INSTALL GOOGLE ANALYTICS

5 SEO Metrics to Measure SEO Performance:
Previously, we went through an overview of SEO, and now, we'll go over
how to measure SEO success by looking at 5 different metrics using 2 free
tools: Google Analytics and Ahrefs tools. These 5 Metrics are Website
Traffic, Conversions, Revenue, Keyword Ranking, & Link Building.
These 5 Metrics will show you what SEO success might look like and how
it's measured. They will show you if you got visitors from the search results
and if you have achieved success.

I. Google Analytics Tool: You need to install Google

Analytics Tool: https://analytics.google.com/analytics/web
The tool gives you detailed statistics of visitors and many search
insights. In addition to tracking your website's traffic, Google Analytics
will also help you with keyword insights as to which terms people use to
land on your pages. One of the best FREE courses on Google Analytics:
https://analytics.google.com/analytics/academy/

Metric 1 - Website Traffic: => It’s essential to measure your web

traffic as a key SEO metric like the website traffic that is coming from Search
Engines. You can see that using Google Analytics is very easy to check how
much Search Engines’ traffic is contributing to your website.
Metric 2 - Conversions: => This is the 2nd metric that you should
look at when measuring SEO success. Not only do we want to see how much
traffic the Search Engines are bringing us but we also want to see how
much of that traffic is converting (did we reach our goal? => did people
make a purchase or did people subscribe to our e-mail lists?). You can look at
all of these in Google Analytics Section called "Goal Completions &
Conversion Rate” on your Google Analytics Dashboard.
Metric 3 – Revenue: => The very last metric you might want to look at
in Google Analytics to measure success is Revenue. If you have a checkout
process on your website and you have technically set that up to Google
Analytics, you can measure all the dollar amount that is coming to your
website from the Search Engines.
II. Ahrefs Tool: The key thing with this tool is to check the search
position for a particular Keyword and the # of Backlinks that your website
has achieved. Ahrefs is a premium tool but you can use the free version:
https://ahrefs.com/keyword-rank-checker
Ahrefs tool is the most recommended SEO Tool for every Blogger and any
Website Owner. It's a MUST have tool if you would like to rank in Google.
The tool will help you not only grow your search traffic but it will also help
you keep an eye on the competitor's keyword rankings, where does your
competition get their backlinks from, how much link juice is your
competition getting from a particular backlink. It helps you also see what
keywords are trending.
Metric 4 – Keyword Ranking: This is another good metric that you
want to look at. It’s about your position for certain keywords. On Ahrefs,
scroll down to the “Organic Search” section to get an idea of your “Top 5
Organic Keywords”. => Those are your search positions for these keywords
and their rankings on the SERP. Click on “View Full Report” to get more
information on this.

Metric 5 – Backlinks: Scroll down on Ahrefs to the “Backlinks

Profile” section. Here, you can check the number of backlinks which is the
number of links coming to your website. This is considered to be a key
metric: Are you increasing your backlinks over time which is going to help
you increase your authority and help you rank higher in the search results. If
your website is new, you have no backlink data:

Keyword Ranking and Backlinks Metrics are fantastic Key Metrics from the
Ahrefs tool. When you are just starting as a new website, it's not
recommended to upgrade Ahrefs because many Metrics information will not
be available because there is no traffic on your website yet.
Go to www.ahrefs.com and enter your website URL => You will get a report
on each section:
- Dashboard - Alerts - Site Explorer - Content Explorer - Keywords Explorer
- Rank Tracker - Site Audit - Etc.
- The left sidebar has a variety of useful elements to choose from.
To Recap: We have talked about the 5 key Metrics to measure your success
using 2 free tools: Google Analytics and Ahrefs.
In the next step, we will go over how to optimize your home page for the
Search Engines and get real results.

STEP 2: OPTIMIZE AS MANY TECHNICAL FACTORS AS

YOU CAN
How to Optimize Your Homepage:
In the last step, you learned how to measure success and I showed you the
tools and metrics to focus on. In this step, you are going to learn how to
optimize your home page for the Search Engines.
One of the most important things you want for your website is that when
somebody types in your brand name or company name into Google you
essentially want the title of your home page to look good and to represent
your business and also you want to have a good description of your business
here. And that entices people to click through.
Now, optimizing your home page alone is not going to get you a lot of traffic
from the Search Engines because there's not a lot of people who know about
your website. => That being said, it's great to get this set up now when you
are just starting. It's very easy to appear at the top result of the search results
for your brand name. However, we are not only going to be optimizing
around our brand name but we are going to find those keywords that our
customers are searching for online because that's how they become aware of
our business.
Let’s improve our Website Technical Factors
When writing your blog, you need to take care of those elements below:

How to "Optimize Writing & Topics" to "Improve

Readability". => Done
How to "Use H Tags & Description" Properly. => Done
What "Domain & URL Authority" is. => Done
How to properly deal with "Larger Documents & Slower
Loading" => Not Done yet. We will go over this element in
STEP 4: “Improve Website Performance & Speed”
“You don’t have to be a Web Developer to implement those elements on
WordPress but you need to have a good amount of HTML coding experience
to do this on HTML pages.”

Sometimes, you find it difficult to work with these elements in

mind because your Editor is so limited. => You want to install a
 plugin called "Use any Font"

=> After you installed the “Use any Font” plugin, go back to your edit mode
and notice now you have an icon: "Any Font" where you have more
fonts/paragraphs options. This plugin, or similar plugins, will make your
writing easier.

You also need to install another plugin called "Yoast SEO" by

Team Yoast (Make sure you use the official one, not some
duplicates). => This will help you with SEO. We’ll go over
Yoast SEO in more detail later in this section.
=> With these 2 plugins, you can optimize your content and
your SEO.
=> If your site is not a WordPress, you have to use HTML code
to optimize your H-Tags, etc.
One important thing is to create all your content with 1 font. =>
Select all text => Font “Verdana” size 12 is the standard.
Next: Download this Google Chrome Extension called
"Grammarly". It will help you improve your content with
English grammar, English spelling, etc.
https://chrome.google.com/webstore/detail/grammarly-for-
chrome/kbfnbcaeplbcioakkpcpgfkobkghlhen?hl=en
Now, here is the format you need to follow when working on your blog/post:
“URL -> Title” -> -> “Body -> Meta Description” -> -> “Images”.

While working on the post, make sure that your URL

(permalink: www.site.com/yourSlug) is no more than 155
characters total.
After you install the Yoast SEO plugin and while working on
your post, pay attention to your SEO score and suggestions, on
the right side, and fix as you go. Remember: Readability is
highly dependent on the Niche. => Pay attention to Grammarly
as you go as well.
More importantly, you need to make your H1,2 correctly. =>
For now, H1 is your title and you need to work on H2 & H3. If
this is an eCommerce page, your H1 should be your Product
Name.
In terms of the H2 tag, you have to manually do that. Select a
text heading you want to make H2 and change from Paragraph
to H2 and give it a size 14pt + bold it.
In terms of “Paragraph”, select the text you want as a paragraph,
size it to 12pt, and make it as a paragraph.
Now: Your page reads from H1 to H2 to Paragraph.
This is also important: Try to add categories to your site whenever is
possible => You are telling Google that my site is categorized/organized.
Google loves it!

Next, you need to work on Tags. It's the field on the right side
of your WordPress page when you click to add tags (keywords).
The point here is to add those keywords, that you have on your
post, to the Tags field. If you are working with HTML, add
meta tags HTML code.
While working on your page/post/blog, pay attention to these 3
SEO tabs on the bottom of the page you are editing:
1. "Readability: To understand the readability of the post"
2. "Your Focus Keywords: To understand how you are using
 your focused keywords in the title and meta tags",
3. "Add More Keywords: This is not free and it’s an upgrade.
=> Click on any of these tabs to see the report, comments, and
suggestions from SEO Yoast AND FOLLOW from there.
Let’s go over Yoast SEO in more details:

I assume you have downloaded the Yoast SEO Plugin:

This WordPress plugin can help you focus on your keywords
while writing your blog post. It also allows you to add Meta
Descriptions, Titles, Tags, etc. The plugin comes also with a
“Page Analysis” Feature that can help you improve your content
and make it SEO-friendly.
To go over this strategy, type in your domain name into the search bar of
Google. => As a result, what you should be seeing here are pages of your
Web site that Google has picked up:

I can see the: URL of the page, the title of the page, and the
Description of the page. => This is the part we want to
optimize.
Now, let's optimize it: It's easily done with WordPress sites. The beauty of
"Yoast SEO" is that it will help you put a lot of things starting with this
particular task: Optimizing your title and description.
After you downloaded the plugin, click on the page that you want to
optimize. => We want to optimize Title and Meta Description. The formula
for writing a good title is to include your brand name plus some keywords
that represent your business. => Check this good example by typing
‘backlinko’ on the search bar of Google. Notice their title of the main page.
it's their brand name + some of what the business is about. Here is their title:
"Backlinko: SEO Training and Link Building Strategies".
Now the 2nd thing you want to include is the Meta Description and this is
just a snippet from your page that appears here in the search results. =>
Google usually pulls your Meta Description automatically from the post BUT
you can set this up with “Yoast SEO” to better fit your needs. => It’s highly
recommended to start your Meta Description with a verb: You need to
present the reader with the following:

What outcome is for them?

What are they going to achieve?
What benefits your product or service will provide to them.
Example: "Learn a ..." => Starts with a verb.
But essentially, I would encourage you to look at some competitors, look at
other blogs or platforms, and try to emulate them.
Now one final thing to note is that once you updated this, don't expect it to
appear in the search results instantaneously. Google may only check back
your page every couple of days up to a week at the maximum to see if
anything's changed.

Now that you know what to do with your title and description,
let’s work on exactly how you like your listing to look on the
SERP:
LET'S START WITH “FOCUS KEYWORD” TAB:
Next, you need to add "Focus Keyword": The Focus Keyword
is a field where you can insert a keyword or phrase. Once
entered, the plugin evaluates and checks if that focus keyword is
included in the SEO Title, H1 Tag, Body, and in other
Elements.
If "SEO Yoast" is not happy with your Title and Meta
Description, it will give you suggestions.
Next, you want to work on the Featured Image of your blog.
As a result of all these SEO Steps, you get an analysis at the
bottom of the page: This is a report with suggestions on how
your post is performing or not performing according to the
links, title, meta tags, etc. => This is a very good report:
Follow all the suggestions. For example, if the plugin suggests
you work on your internal links, it means that you have to
internally connect your pages/posts as you can through
keywords inside your posts. Another example: If you don't have
your focused keyword on your meta description, or if it doesn't
appear in your 1st paragraph, it will be flagged on the report.
The report will also include your exact-match keyword density
and gives you suggestions. The report will also go over your
images and sends you flags if there are any missing Featured
images, alt attributes, etc. => USE THIS REPORT TO YOUR
ADVANTAGE!
LET'S WORK ON “READABILITY” TAB:

Click on Readability Tab => Go over the issues and fix them. Most of them
are common-sense fixes.

You want to go over the Readability text according to how a 12-

year child can read your text. A Score of 60 or up is good.
To run a Readability test, go to http://www.webpagefx.com/tools/read-
able => Quick and easy way to test the readability of your work.
 Look at the placement of your AdSense links on the page and
don’t include more than 2-3 links per page.
Make sure there are at least 100 words between two H2
Tags. It helps pass the Readability Test.
Make sure your interlinks are not broken.
Maintain a good space ratio edge between images and text.
Infographic images (with statistics data) are good to have.
They are good in front of Google’s eyes. They help rank your
page higher as well because they give your site backlinks
strengths.
If you create blogs on comparing products, you need to use a
plugin that does product comparison. I suggest you do a Google
search on the ‘best WordPress product comparison plugin’.
To Recap: We went over the most important elements that you need to tackle
when creating your blog/post but we still didn’t go over Page Speed
Optimization yet which we’ll be covering in Step 4.
That was a very simple way to optimize your brand name for the search
results. Starting in the next step, we'll start ticking off these points on our
technical SEO checklist and add & verify your Web site in the Google Search
Console.

STEP 3: ADD & VERIFY YOUR WEBSITE IN THE

GOOGLE SEARCH CONSOLE AND SUBMIT YOUR
SITEMAP FILE TO GOOGLE
In the last step, you went over measuring your SEO success and you
optimized your webpage for the search results. In this step, you’ll go over
Step 3 of the 25 points checklist: Add and verify your site in the Google
search console: www.google.com/webmasters and submit your Sitemap
file to Google. => This is another part of Technical SEO.
Introduction to Google Search Console:
Google Search Console or GSC is a collection of tools and resources that
help Webmasters, Web Marketers, and SEO Pros to monitor their website's
performance in the Google Search Index. Even Bing, Yahoo, Yandex in
Russia, and Baidu in China have their Webmasters or Web Search Console
tools. These tools allow you to check how the Search Engines view your site
by providing you with reports on indexing status, search queries, crawl
errors, and penalties that you may have. The tools also allow you to submit
your Sitemap file to those consoles, etc.
To use Google Search Console, you need to add your property (your Domain
Name) to the Console and then verify that you are the owner of that domain
name and then you want to submit your Sitemap file for Google Indexing,
through the GSC service. The Sitemap file includes all the links that you
want Googlebot to crawl and index for Search Engine Results.
By default, if someone is talking about Google Webmasters, they might be
talking about Google Search Console. You should know that every Search
Engine has its Webmasters. Both tools have the same functionalities, except
that Google Webmasters is the old version and Google Search Console is the
new version.
As of today, Google completely mover to Google Search Console:
https://search.google.com/search-console/welcome
How to Add and Verify Your Website in The
Google Search Console:
Login to your Google Search Console => Choose your Property
or Add a new one. You need to verify you are the owner of the
site: Choose to directly download an HTML verification file and
upload it onto your root directory, using FTP software like
FileZilla, then go back to the GSC and click to verify.
VERY IMPORTANT: If you are using WordPress, you click
on the "Alternate Methods" tab on GSC => Choose one of the
4 methods: We want to choose the "HTML tag" option and
copy that meta tag code. => Go to your "Yoast SEO" =>
General => Click on the "Webmaster tools" tab => Then you
paste the code onto the "Google Verification Code" field. [ do
this: You only need to paste in the long serial # after content="
and without quotes".] => Click Save. => Go back to your
 Google Search Console and click the "Verify" button. => Your
website is now verified and added.
To recap:
So far, you’ve added your website to the Google Search Console. BUT
you haven’t added your sitemap file yet. In other words, your site will not
appear on SERP until you invite Googlebot to visit your site (without inviting
Googlebot, it will take longer for your website to appear on SERP –
Googlebot will visit your site at some point but without invitation, it will take
longer.)
With Google Search Console, you can see reports on indexing status about all
the pages that Google found on your website. You can also see the Search
Queries that you're appearing for in the search results. And you can also see
these crawl errors about any of your pages and check any penalties you might
have regarding your Web site. => So, this is a good Technical Tool. => Once
your Google Search Console is set up, it will start collecting data.
You also want to check this guide on Search Console Help:
https://support.google.com/webmasters/#topic=9128571 which explains it in
a lot more detail.
Now that you have added and verified your property, you will notice that you
don't have any data available. It takes some time for the Search Console to
gather data and process it for your site. The fact that you have no data yet, the
most important thing you want to do right now is just to get it set up and wait
for it to start collecting data, and later on, you come back and check how the
Search Engine views your site with reports about indexing status, search
queries, crawl errors & penalties, etc.
By then, you can come back to your dashboard:

Check your Search Appearance such as Structured Data, Rich

Cards, etc.
Check your Search Traffic.
Look at links to your site.
Look at your Internal links.
Look at some of the Indexing reports under "Google Index".
 Look at some of the Crawling reports under the "Crawl"
section.
Etc.
Don’t get overwhelmed with GSC and just focus on the following
important points. These are some of the most important Google Search
Console Features:
- “Performance” => This tool is your dashboard where you get
an idea of your ‘Total clicks’, ‘Total impressions’, and anything
that has to do with performance: Spend some time analyzing
this section.
- “Coverage”: This a Search Console Coverage report that
provides information on which pages on your website have
been indexed. You will also see here a list of URLs that have
presented any problems while Googlebot tried to crawl and
index them.
- "Sitemaps" => Displays the pages you have submitted to
appear on Google Search and allows you to add more sitemaps
if you like.
- "Search Analytics" => This is regarding how many clicks you
are getting through Google search about your site. When you
work with this feature, Google will help you with keywords you
can add to your post to rank higher. With this Analytics, Google
tells you about those keywords that users have typed in the
Google search and resulted in your website appearance on the
SERP.
For example, if you noticed that your site ranks #11 when someone searches
for keyword1. But you don’t have an article or paragraph section on that
particular keywor1. This is a good boost from Google and a great fact that
Google suggests you take action. So, what you do is you create a new article
or add a section with that keyword1 and you will see your site goes EVEN
higher on the SERP.
- “Messages”: This is where notifications by Google are
 delivered. For example, if Google notices some “Negative Hat”
activity on your site, it will notify you with a message so that
you take care of this.
- "Search Appearance" => This is everything on how your
website appears on Google Search Result desktop and mobile.
This includes your "Structured data, Rich Cards, Data
Highlighter, HTML Improvements, and Accelerated Mobile
Pages".
- "Search Traffic" => This includes your "Search Analytics,
Links to Your Website, Internal Links, Manual Actions,
International Targeting, Mobile Usability".
- "Google Index" => This includes "Index Status, Blocked
Resources, Remove URLs".
- "Crawl" => This is an important section. It includes the
following:
. Crawl errors,
. Crawl stats,
. Fetch as Google,
. Robots txt Tester,
. Sitemaps, and
. URL Parameters".
Now that you have added & Verified your website in the Google Search
Console and have an idea of the most important features of Google Search
Console, you want to go ahead and submit your Sitemap file to Google.
Create a Sitemap file for your Website:
For your website to start showing up on Google Search Engine, there are 3
steps you need to follow: Create Sitemap => Add your website to Console
=> Invite bots to visit your website.
 1. Create a Sitemap for your website => This is what you are
working on now.
2. Add your website to Google Search Console => You’ve already
added your property & verified it.
3. Invite Googlebot also known as Google Crawler to visit your
website and eventually starts showing up on Google Search
Results. => You’ll go over this in the next section called
“Invite Googlebot and submit your Sitemap file to the
Google Search Console”.
A Sitemap is a map that contains all the Pages which you want to submit to
Google and appear on the search result.
There are 2 methods to create a Sitemap:

Method 1 - WordPress: You use a plugin. Go to your WP

Dashboard. If you haven't installed "Yoast SEO", it's time to
install it. Once installed, click on the "Features" tab on top. =>
Scroll down and look for "XML Sitemaps" and then turn it ON.
The plugin creates few sitemap files for your website:
A sitemap file for your posts, another one for your media,
another one for your pages, another one for your categories,
another one for author/writer, etc. Now if you open the sitemap
for posts, you see the list of all your posts, if you open the
sitemap for pages, you see a list of all your pages, etc.
▪ VERY IMPORTANT: You do not submit your category,
post tags, and your author sitemap files to the Search
Engines. SEND ONLY Posts and Pages Sitemap Files.

Method 2 - Non-WordPress: If you are not using WordPress,

then go to www.xml-sitemaps.com to create your Invite
Googlebot and submit your Sitemap file to the Google Search
Console file there.
▪ A good example of an XML Sitemap format is:
http://www.sitemaps.org/protocol.html
 ▪ A good example of an HTML sitemap format is:
http://www.apple.com/sitemap
After your sitemap is generated, you need to upload it to your server’s root
directory.

You may want to hide unimportant Links on your Sitemap

file from the Search Engine: Once you have a list of all your
links on the Sitemap, you may want to hide some of your files
from appearing on the Search Engine by using the NoFollow
tags discussed previously.
Now that you have your Sitemap file ready, it’s time to submit it to the
Google Search Console as an invitation to Googlebot, which is also called
“Google Crawler”, to visit your website and to index your pages for Google
Search Result.
Invite Googlebot and submit your Sitemap file to
Google Search Console:
So far in this step, you have added & verified your website on Google Search
Console and you have created a sitemap file for your website. Now, you will
be inviting Googlebot or Google Crawler to visit your website and have it
indexed in Google Search.
Go to your Google Search Console Account and click on your property
=> Click on Crawl => Click on Sitemaps: You will see that you have no
sitemaps and you have an option to add one => Click on the "Add/Test
Sitemap" button: Remember, we don't want to send all sitemap files and we
want only “Posts and Pages Sitemaps” => Copy just the correspondent
sitemaps: post-sitemap.xml and add one by one and then Refresh after each
submission.

Note - One more important thing: Click on the "Test" button

first before you click on Submit. This way, you test your
sitemap link for errors and you fix them before you submit.
VERY IMPORTANT!

After you Refresh, Google confirms with you that you

 submitted the post-sitemap.xml or the page-sitemap.xml and
lists the # of webpages, # of images, etc.
VERY IMPORTANT: Till now, you have only submitted your
sitemap and Google confirmed that they received your
invitation. That means Googlebot has received an invitation
from you to visit your pages and to index them later. After
Google confirms your invitation, it takes about 1 week to index
your pages.

Now, go ahead and do the same with the other sitemap: page-
sitemap.xml. Remember to Test and Refresh.

Adding Website and Sitemap to Bing Webmaster.

It’s also important to add your website and submit your sitemap file to Bing
Webmaster as well.

Go to www.bing.com and search for Bing Webmaster =>

www.bing.com/toolbox => Sign up for a new account => Add
your Website => Fill out a few details about the website and
yourself as a webmaster. => Add your 2 regular sitemap files
=> You can skip anything optional => Click on Save.
As a result, copy the meta tag code provided by Bing and
place it on your website's <head> tag. => For WordPress, go
to Yoast SEO => General => Webmaster Tools Tab => Paste
the code onto the Bing Verification code field => You only need
to paste the long serial # after content=" and without quotes".
=> Save.
Another option is to download a small XML file from Bing and
uploaded it onto your server's root directory (basically just
follow the instruction there).
The process is the same as for Google Search Console and Yahoo: Verify
your website then submit your Sitemap file. => After you have added the
code, you go back to Bing and click "Verify".
You can add more sitemaps as we did with Google.
How to Submit Blog Posts to Google For Fast
Indexing:
We will go over how to submit a blog or page to Google for fast indexing.
Assuming you have a Sitemap of all the pages/blogs that you already
submitted to Google and you don't know when Googlebot will visit your
website and crawls your pages. An example is let's say a current News that
just came up and you want to go on SERP before anyone does and you can't
afford to wait. Therefore, you need to submit your blog to Google as fast as
possible.
Here is how you are going to submit your article to Google and Fast:

Go to Google Console => Click on Crawl => Fetch as Google

=> now you have the option to submit your blog. (basically,
instead of submitting www.site.com, we are submitting
www.site.com/blog.html) => Click on "Fetch" not on "Fetch
and Render" => At this time, Google will give you an option
to request Indexing. => Go ahead and click on the "Request
Indexing" Button => Select "Crawl only this URL" and say
OK. => Done. => You just requested indexing your article as a
Desktop type of submission. => You can follow the same steps
for Mobile & Smartphone Submissions as well.
Next, we will be talking about different versions of your website. This is very
important to understand in SEO. Sometimes, you get audit errors regarding
your website version. Search Engines get confused between
http://www.site.com and http://site.com => Therefore, you need to know
what version you are sending to Google!

Adding Different Version of Website to

Webmasters:
To simplify this concept, you want to tell Google which Property type
(www.site.com or http://site.com) you want to display on the SERP.
Technically speaking, you want to solve this confusion: This means, you
need to have 2 types of properties about your website: http://site.com and
www.site.com. So, go ahead and check which property is missing and add it:
Log in to Google Search Console => Click on the Property => Note which
Property type Google has. If www.site.com is the one that was created, go
ahead and add http://site.com property now. Simple as is!
TIP: The first time you add a property to Google Search Console, it's mostly
added as site.com and not as www.site.com so, go ahead and add
http://www.site.com property.
=> Go to your Google Search Console Dashboard => Notice that now you
have two same properties.
=> VERY IMPORTANT: Now that you have 2 properties of the same type,
you want to tell Google which of your websites’ version you want to show
on the SERP”. To do this: Click on the Property you want to use =>
Click on the “Settings” gear icon => Site Settings => Here, you choose
which version you want to display on the SERP and Save. That’s it.
Another way to do this is to add “301-redirect” from the www version to the
original website. This requires knowledge of HTML coding. Don't worry
about it if you are not familiar with how to do it and just go over the step
above.
That's it! Verifying your website in Google Search Console is very simple. In
the next SEO Step, we're going to test your website’s speed. This is the 4th
Step of the Technical SEO Checklist. We will go over Website-Page Speed
and how to improve it using tools like:

http://tools.pingdom.com or similar.
You can also test your site for speed performance on Google
Server:
https://developers.google.com/speed/pagespeed/insights

We'll talk about some WordPress plugins you can install.

We'll talk about some "Compression Techniques" you can use
such as 'cache' and 'CDN' to improve your delivery/or
distribution network.
 We'll talk about how to take care of heavy pictures and how to
optimize them.

STEP 4: IMPROVE WEBSITE PERFORMANCE & SPEED

How to Double Conversions by Improving Website
Speed:
Page Speed: After the evolution of smartphones, Google is now focusing on
Page speed. => You want to test your Page Speed often and monitor the
SCORE of how fast your page content loads. Therefore, if your page has a
perfect SEO but slow load speed, it won’t show on the SERP.
Did you know that site slowness is the #1 reason people abandon a
purchase online?

Check out this case study:

https://blog.radware.com/applicationdelivery/applicationaccelerationoptimization/2013/05
study-page-load-time-conversions/ - 2 seconds Improvement in Page Load
Time can Double Your Conversions.

Follow the quick 3 steps below to increase your website speed and then
continue to check if anything is missing or you want to add and fix:

Step A: Analyze your site speed with Google PageSpeed

Insights:
https://developers.google.com/speed/pagespeed/insigh

Step B: Install these 3 free WordPress Plugins to speed things

up:
- WP Revision Control - This Frees up storage e.g. only keep the most
recent five versions of every page on your website: =>
1. Upload and activate the plugin “WP Revisions Control” by “Eric Hitter”.
2. Go to Settings > Writing and set the options under WP Revisions
Control.
- WP Smushit - Resizes, optimizes, and compresses all of your images:
https://wordpress.org/plugins/wp-smushit
. Upload and activate the plugin “Wp Smushit” by “WPMU DEV” then
click on the Plugin and click on “Get Started”.
- WP Super Cache - Uses this smart trick to load pages faster:
https://wordpress.org/plugins/wp-super-cache
. Upload and activate the plugin “WP Super Cache” by “Automatic” to
help you produce static HTML files.

Step C: Retest your website speed AGAIN with Google

PageSpeed Insights (aim for 80+):
https://developers.google.com/speed/pagespeed/insights
Note: 100s of thousands of businesses use the above plugins but if they cause
any problems just delete them and search for alternatives!

If your website is slow in loading, you need to focus on its speed and then on
its content. You can have good content but if the website's speed is not good,
you will not be able to succeed in SEO. => Download this Chrome
Extension – Called “Analyze Page Performance” from
https://chrome.google.com/webstore/detail/analyze-page-
performance/hemibacgndhdhkfahkjdedjdgfapmfki?hl=en-US
It does the same thing. This tool helps you measure and understand your
website's speed when opened up on the Chrome Browser. It analyzes your
Page Performance.
Now that you have worked on your page speed and performance, let’s go
over more details on this subject so that you can go and adjust as you see fit.
What can lower your Page Speed?
Start by reading this good article first: Google plans to give slow websites a
new “Badge of Shame” in Chrome =>
https://www.theverge.com/2019/11/11/20959865/google-chrome-slow-sites-
badge-system-chrome-dev-summit-2019
It’s very important to go over Page Speed and Optimization of your
Website”. As you know, Google starts giving importance to page speed and
now this is considered to be one of the ranking factors for Google Algorithm.
So, what can lower your speed? Before we answer this, we need to
understand why a page or website slows down. The following is a list of what
may be the reason for slow page or website in general and you need to check
all of them:

1. Your host - Check their:

◦ Uptime/Downtime
◦ Security
◦ HTTPS/SSL
◦ Support
◦ SSD (Solid State Drive hosting - Faster) vs. HDD (Hard
Disk Drive hosting - Slower)
For example, You want to check the basic configuration
of the server and see if your site is on SDD or HDD
hosting, check the "RAM" you are using and the "Space"
you are given, the physical size of your website's files: If
you have too many images or too many JavaScript files, it
will slow down your website. => Your Hosting Platform is
one of the most important Factors! You want to monitor it
at all times.
2. External Embedded Media: A heavier YouTube or Vimeo
video can slow down your site. They can lower your load time.
To gain some load time, you need to host the videos on your
own server. JavaScript animation or animated flash, or any
external media such as from Facebook can also slow down your
website.
3. Too many ads: It's recommended to include 2-3 ads max to
make your website optimized. It's suggested to have up to 2 text
ads and up to 2 banner ads. Ideally, 1 and 1.
4. Widgets: These include even Social Sharing Buttons and
Comments areas that can have an impact on your page speed.
 5. Unoptimized Browser, Plugins, and Apps: Think of some
users who may use unoptimized browsers, other than chrome or
explorer, or fox. => Therefore, don't use file types for images
that may not be supported by other browsers. => Make sure you
don't install too many plugins or apps. They will make your site
run slower at some point.
6. Big Images: Make sure you compress and optimize your
images. There are many FREE online tools to do this. I use this
website for most of my images’ needs: www.toolur.com.
7. Your Theme: You have to choose a well-optimized and
responsive theme. Be careful when choosing a free theme as
some of them are not optimized. Also, free themes have risks of
being easily hacked.
8. Improper Coding: If your HTML is improperly structured or if
your JavaScript is in your header or your CSS is in your footer,
it will make your website slower. Rule of thumbs: JavaScript
should be loaded at the bottom of the page, not in the header.
Otherwise, it will cause random blocking.
=> Place your JavaScript at the bottom of your code to avoid users seeing a
blank page while JavaScript is loading.
=> A great tool to optimize your HTML code => W3C Validator:
https://validator.w3.org
=> After you have optimized your HTML code, you want to optimize your
CSS code as well. You can use tools for this. I recommend using:
http://jigsaw.w3.org/css–validator

Why Page Speed is Important?

Now that we understand why our page might be slow, let’s go over “why
Page Speed is important” and cover “what are some reasons that website
pages are slow” and “how this can affect Google ranking and Users as
well”.
Studies show that: 1 second of delay in Page Load time can lead to "11%
Fewer Page View + 16% Decrease in Customer Satisfaction + 7% Loss in
Conversion". => Nowadays, Users like to see results as fast as possible. This
proves that not only Google but Users also prefer to access faster websites.
Slow Pages tend to have a Higher “Bounce Back Rate”.
A recent history of Amazon on Page Speed revealed: "How 1 Second Could
Cost Amazon $1.6 Billion In Sales every year". =>
https://www.fastcompany.com/1825005/how-one-second-could-cost-
amazon-16-billion-sales => You need to keep the focus on how Page Speed
is beneficial and how it can affect Users, Google ranking, as well as your
website.
As an SEO Expert, you need to have great knowledge of speed solutions and
how you can make your website faster and optimized in terms of speed,
images, etc.
Before we talk about how to solve page speed issues, let's jump onto some
speed tests and results of your website. => Go to https://gtmetrix.com =>
Enter your URL => Pay Attention to the following Elements:

PageSpeed Score: A score of 85% + is good.

Fully Loaded Time: Anything more than 3-4 seconds is a
problem. This is your main focus. You can optimize to lower
this score and this is an issue mostly because your page file is
too big.
Requests Score: Anything less than 80 is OK.
You can also test your page on the following platforms:
◦ Google’s PageSpeed Insights" to get an official score:
https://developers.google.com/speed/pagespeed/insights/?
url=udemy.com
◦ Pingdom Website Speed Test:
https://tools.pingdom.com
◦ Test a website's performance:
https://webpagetest.org
 ◦ For Mobile, Test with:
https://www.thinkwithgoogle.com/feature/testmysite owned by Google.
◦ Web Page Test:
https://www.webpagetest.org/compare
Try to understand the “Client-Server” technology behind this: Client requests
data from your Server. Your server responds by sending back that data from
the Data Center to the Client. => Server Response Time varies depending
on your Server and your page.

Use “Caching” to make your page speed faster. This means

that instead of having your server to respond to the client and
sending those dynamic pages from the database, you force the
server to send static pages (copy of dynamic pages) from the
cache. => You need to learn how to create a Static file of your
page with caching which means that the load request is not sent
to the database for every hit on your website, instead, the server
just uses pre-saved static files.
The issue can still happen if your images (who are statics by
default) are big. To solve this, you need to optimize your
images.
Other issues could be:

Some ads section problems can slow your website.

Loading the bottom of your website first and then the top of
your website second is also a problem. It can either display a
blank screen or slow down your website.
TIP: Everything on the internet is dependent on 2 points: Sending
Requests and Receiving Response. So, your job is to tackle 2 things: How
to send a request FASTER, Create a Static File, and Send the Response
FASTER.
You need to understand and work on this concept. That's how
Optimized websites work.
Let’s Recap: In Step 4, you optimized your Page Speed Performance and
went over other details. Now, let’s analyze our results.
Let’s Get Started – Analyzing Website for Page
Speed:
When you work on Page Speed, always start with these 2 tests - There are the
recommended tools:

http://www.gtmetrix.com/
https://developers.google.com/speed/pagespeed/insights
If your website is slow, both of these 2 tools will agree that the website is
slow and will give you suggestions. => Google gives you additional
suggestions.
The picture below is about the official 8 steps you need to go over when
optimizing your website’s page speed. We’ll go briefly over each one of them
now and later on we’ll tackle the entire Page Speed Optimization SEO
Process.
1. Modify Images: Images are crucial parts of the website and
you want to start with them 1st. Rule of Thumbs: You need to
have perfect image size and your image should ALWAYS be
compressed. => Suppose we have an image of 1200X1200
pixels and you want to use it for only 300x300 pixels. In other
words, your actual space available on the page is smaller than
the actual size of the image. => You MUST resize the size of
the image! Use the Online Compression tool to compress your
image and you will be impressed with the difference: A
recommended tool is GZip by your host or you want to look for
a plugin.
2. Abolish render-blocking JavaScript: The format when
HTML starts loading is that your website needs to load CSS
first then JavaScript next.
3. CSS in above-the-fold content: Same meaning of step 2.
4. Browser Caching: Caching a page in memory lets you quickly
go back to a page without having to download it from the Web
again. We will be using a good plugin called “Autoptimize” by
Frank Goossens (futtta) for this purpose. See section below
called “Caching + HTML, CSS, & JS Optimization” for more
on this.
5. Trim your HTML: If you know what you're doing, you can
clean up your HTML/CSS/JAVASCRIPT codes. Otherwise,
you seek support to clean your HTML code.
6. Shorten Server Response Time: You need to contact your
hosting company for this and discuss the error you are getting.
Sometimes this is solved automatically after you optimize the
website. But sometimes it’s your hosting who should take care
of this.
7. Authorize Compression: Most of the SEO experts use GZip
that is included with their hosting company => Turn ON or
Enable Compression. You can also use WordPress plugins as
well. You may also use this website for free https://tinypng.com
 8. Make it Mobile-Friendly: Self-explanatory. We will go over
this later.
The following is a Google link to run a Mobile-Friendly Test of your website:
https://search.google.com/test/mobile-friendly

Images Optimization – Part I

We’ll go over Part 1 of Optimizing and Compressing all images on your
website.
VERY IMPORTANT:

You can find nice and FREE high-quality images at

www.unsplash.com
I also suggest you go to www.similarweb.com and enter the
URL www.unsplash.com to find similar free services.
- In Google tool:
https://developers.google.com/speed/pagespeed/insights go to the Image
Optimization Section and read the suggestions. => It will list all your images’
URLs with tool suggestions: Mostly about compression and resizing. Very
important to follow.
- In the GTMetrix tool: https://gtmetrix.com you will see the same
recommendations under the "Optimize images" section.

There are 3 steps in Images Optimization and Compression:

Take the original image => Resize it => Compress it => Then
Upload it to the server.

1. Resize your images: Find out what is the right size of the
image. Even an image looks small on your page, it may be big.
(If the recommended image size is 50X50, don’t upload a
different size, it messes up your Page Speed Optimization score
and your Overall SEO Score) => Open that image on a new
window and read its actual size => Example: When you open a
new window of a social icon, located on the footer, it shows
 300x300 pixels but in reality, you just need 60x60 and therefore
it needs to be optimized. => This process is the first thing you
need to start with.
You can use this tool www.photopea.com to resize your images. It’s like a
FREE online Photoshop.
Now, it’s time to compress your images.

2. Compress your images: You need to create 3 folders for your

images called: “Original Images”, “Resized Images”, &
“Compressed Images”. Remember, the process is like this:
Take the original => resize it => compress it => upload it to the
server.
Here is a tool you can use to compress your images:
www.tinypng.com and if you are a developer, you can also use
their API.
. If you upload images to your server much often, you may want to install a
compression plugin for your WordPress. If not, do not add any plugin to your
website for the sake of preventing your site from loading slower.
. => Now, upload your images onto your server.

Images Optimization – Part II

Now, that you are done with Image Optimization and Compression, the next
thing you need to do is to Re-test your images Optimization again with the
same tools and compare the old results with the new ones:

www.gtmetrix.com
https://developers.google.com/speed/pagespeed/insights
=> By now, your Page Speed Optimization Score should go up and your
images should have been decreased in size. All you do is compare your old
picture (before re-sizing & compression) with the new images (after resizing
& compression) and see how your speed score was improved.
Now, let’s talk about what CDN is and How to implement a Free CDN on
your website.
What is CDN - Adding CDN for Free
In this training, we'll be talking about CDN. CDN is "Content Distribution
Network" or "Content Delivery Network". Both terms are the same.
A content delivery network (CDN) is a network of servers that are installed in
different locations to make content loading faster and serving it from a
location near the visitor. CDN can also help us make our website secured.
CDN can detect your traffic and can tell if this is high or regular traffic. CDN
can also detect if this is Real Traffic or Fake traffic, etc. => CDN detects
them ALL.
To understand more about CDN, let us compare these 2 scenarios: One
without CDN and the other with CDN:

Without CDN: Your Server is in the USA and you can see there are 3
visitors online – 1 from India, 1 from Japan, and 1 from the UK. Each request
from those users in different locations will hit your server in the U.S. => This
is time-consuming. In other words, it will take more time to get a response.
An extra millisecond WHICH MAY SEEM TO BE NOTHING BUT IN THE
WORD OF CYBERSPACE, IT’S SOMETHING.
With CDN: Once you add a CDN, it acts as a Medium between your server
and your clients. In other words, a CDN is like a copy of your server that acts
like a local satellite to speed up the process. It’s a Content Cache of your
server that minimizes the bandwidth. So, Clients feel like the server is in
India, for example, and not in the USA. => The CDN is now installed locally
=> What’s in India is the CDN, not the Server. It acts as a medium between
the server and the user and therefore it’s also a safety Medium. => Requests
are now sent to India instead of to the U.S. and this will reduce the timing.
So, the question is: Can small companies offer CDN technology? The
answer is NO. Few Big Guys offer Free CDN => www.cloudflare.com is one
of them. THIS IS GREAT. Especially if your server is in the USA and your
clients are around the world for example.
Let’s follow these steps to add a FREE CDN:

Create a free Cloudflare account as simple as is => Add your

website (include HTTPS if any) => Request may take a bit
longer => On the next screen, you will be asked to confirm your
DNS records => Click Next => They have 4 plans and 1 of
them is FREE. => Select Free Account => The concept here is
to replace your current DNS records with Cloudflare DNS
records. => Copy Cloudflare DNS1 and DNS2.

Go to your Hosting/domain company’s Nameserver1 and 2 and then paste

Cloudflare DNS1 and DNS2 onto Nameserver1 and Nameserver2 then click
on “Update Name Servers”.

It may take up to 48 hours to refresh your Nameserver. Go to

Cloudflare and click on “Recheck Nameservers” to see if it
changed.

Next, we will continue with the CDN Configuration/Setup and

Add a Free SSL Certificate.
Note: if you want a free SSL Certificate for your website, this is
 the time to get one by following this:
You want to check this interesting article: Get Free SSL For Your Website
with Cloudflare – Easy Setup Guide: https://pushalert.co/blog/free-ssl-easy-
setup-guide/

Once your account is active, you will be seeing a green signal

that your site is now CDN enabled.

Once your account is activated, your site will also get a free
SSL Certificate if you enable that during the configuration.

Look at this toolbar on top of your Cloudflare dashboard: You

can check your Analytics, DNS, Speed, Caching, etc.
 Regarding Speed Tab, if you are using a WordPress plugin for
caching then you are all set. But if you are not using WordPress,
you can reduce the file size of source code on your website for
JavaScript, CSS, & HTML fields. Click on the “Speed” tab (see
picture above) and go over it as you see fit. The purpose here is
to minify your HTML, JavaScript, and CSS files as well to
decrease their size.
You may want to leave all other tabs as default.
Note:
◦ If you are using the HTML platform, you can go to
www.minifier.org => Select which type of file you would like
to minify (HTML, js, or CSS) => Enter the URL address of that
file => Click on “Minify”.
◦ If you have WordPress, follow the detail below to help you with
JavaScript, CSS, & HTML fields:
Go to your website’s WordPress Admin and install this plugin: "Cloudflare"
by Cloudflare.
=> Once active, go back to your Cloudflare Dashboard and lick on Home =>
Under "Optimize Cloudflare for WordPress", click on the "Apply" button.

=> This will optimize your website.

Now, Go to Settings => “Speed” and check ON "Always

 Online" => If your server goes down, Cloudflare will serve
your website's static pages from their cache.

Caching + HTML, CSS, & JS Optimization

After you are done with Cloudflare + SSL Installation, go to any
SSL Checker such as https://www.sslshopper.com => Scroll
down and then enter your website to check out its security.
Now, Let’s install “Cache Plugin” on your WordPress site.
The concept here is that your website needs to be converted into
Static files and then we need to minify your HTML, JavaScript,
and CSS files as well to decrease their size. => There are 2
plugins you need to install and activate:
1. “Comet Cache”: This plugin creates a static file for
your whole website and keeps working automatically by
deleting old files and creating new ones. It also creates files
for your images such as converting bigger ‘.png’ to smaller
‘.webp’ types’. This plugin is created by ‘websharks’.
2. “Autoptimize”: This plugin optimizes your HTML and
CSS. The plugin bundles them into 1 file. The plugin not
only minifies the files but also decreases the # of
Requests”. This plugin is created by Frank Goossens. The
plugin optimizes other things as well such as fonts, etc.

Once Comet Cache is installed => Go to Settings and click on

the “Yes, enable Comet Cache” radio button. You can leave all
the rest as a default. Comet Cache comes also with GZip
Compression that you can enable as well to enable image
compression. => Select “Yes, enable GZip compression under
the “Apache Optimization” section.
Once “Autoptimize” is installed, the next important thing to
do is go to Settings => Autoptimize => Here, you have the
option to optimize your HTML, JS, & CSS codes. Click on each
button that corresponds to these. => Click on “Save and Empty
Cache” (this plugin is also able to create a static file and empty
your cache as well).
Click on the “Extra” Tab and select the options you like.
Click on the “Optimize More” Tab and check other plugins
they also have.
Remember: All the plugins we just installed, and even others,
may slow down your website for a while, but once they start
working on the optimization itself, the issue will be solved. The
speed will slow and will increase later on. I recommend taking a
speed test of your website before and after you add a plugin and
compare before and after scores to see if you want to keep that
plugin or not. => Do not remove a plugin right the way. It takes
time to adapt to your website. In other words, a plugin that
slows down your website today may make it faster after a few
days. Be patient here.
Now, we want to install another plugin called: “Browser Cache
Expiration” => Look for your .htaccess file in your cPanel =>
Click to edit the file => You will see a code about your website
structure such as your WordPress, your GZip, Comet Cache,
etc. => You need to add this particular code to the .htaccess file:
Note – Make sure you also include the last line on the
picture, about CSS files on your header. It’s kind of cut off
on the picture: <filesMatch “.
(css|jpg||jpeg|png|gif|swf|js|ico)$”>
This code will improve your website speed with caching. => Now all the
images + HTML + CSS will be saved on the browser for 1 month depending
on the time you added in the code (in this case it’s 1 month. See the code
above).

Sometimes, your regular .htaccess file may get overwritten by

Cloudflare's .htaccess. => This issue will be fixed later: See the
section below called “Browser Cache Expiration” – Don’t
Panic, there is A very SIMPLE fix for this.
Now, once you are done with all these caching settings, all optimizations
settings, and all the minifications settings, you need to re-test/check:
Use the “GTMetrix” tool and Google “PageSpeed Insights” tools once again
=> Compare the new score with the old one. => Your Page Speed Score
should be up now! Your website should be loading fast. You should also
notice that JavaScript files are combined in 1 file and the same for CSS files
as well and the “Requests” should be decreased by now, the total page size
also should be decreased and it should take less to load.
TIP: You can check if your website is caching from the Comet plugin =>
Logout off WordPress and open up your website => check out the source
code => Scroll down to the bottom till you see the "Comet Cache" comment
in green.
=> AFTER ALL THESE TESTS, you need to open up your site in "New
Incognito" Window Mode to properly check the browser's cache
optimization.
=> Now, you want to recheck these 2 more things: “Browser Cache
Expiration” & “Render Blocking Error”.

Browser Cache Expiration => This is an "Expiration date"

of the cache that should be stated on the .htaccess file. SEE
THE PREVIOUS PICTURE ABOVE. When you get this
error in your SEO report, it means that your .htaccess file
may be messed up with the expiration date from your
Browser Cache. It could be that Cloudflare overwrote this
file as well. It’s possible! => To solve this, go to your
Cloudflare dashboard and click on the “Caching” Tab =>
Look for the “Browser Caching Expiration” date => By
default, it’s set to 4 hours and you want to change to 1
month to match what you have on your .htaccess file (see
previous picture above). SIMPLE!
Render Blocking Error Definition: Render means
loading, therefore, when something is render-blocking, it
means that it is keeping the page from loading as fast as it
should.
=> If you see this error in your SEO report, it means that something is
blocking the page to load as it is supposed to. => It's mostly that your
JavaScript is in your HTML header not in the bottom. => Therefore, you
need to add your JavaScript at the bottom.
TIP: You may want to add "Analyze Page Performance" Chrome Extension
to measure site speed on the fly =>
https://chrome.google.com/webstore/detail/analyze-page-
performance/hemibacgndhdhkfahkjdedjdgfapmfki?hl=en-US
To use it, open the URL you want to test => Hover the extension to see the
score. That’s it.
Leverage Browser Caching – Page Speed Test After
Optimization:
When you re-test your page speed with GTMetrix, chances are that
“Requests” are still high and your goal for this number is to be less.

To fix this problem, login to your WP Admin and go to

“Autoptimize” Plugin under Settings => And by the way, you
want to note down the changes in case you get some JavaScript
or CSS errors so that you can reverse back. Go to Autoptimize
Settings:
=> Under “MAIN TAB”: Check “ON” the following:
▪ “Optimize HTML Code”,
▪ “Optimize JavaScript Code”,
▪ “Also aggregate inline JS”,
▪ “Add try-catch wrapping?” (pay attention to this one as you
may get an error => it may break your website. If you get
the error, you want to reverse back), “Optimize CSS
Code”, “Generate Data: URLs for images?”, “Also
“aggregate inline CSS?”, “Inline All CSS?”
=> Under “EXTRA TAB”: Check ON The following:
“Remove emojis”, “Remove query strings from static resources”.
▪ =>Select the “Remove Google fonts” option. => CLICK
SAVE.
These settings on the “Main” and Extra” tabs should reduce your request!

NOW, we need 1 more important setting: Go back to your

Cloudflare account and click on the “Scrape Shield” Tab =>
Turn OFF “Email Address Obfuscation” if it’s ON. When it’s
ON, it prevents harvesting by bots such as “by email scraper”
 tools. BUT when it’s ON, it may make your site load slower.
So, you may want to turn this option ON and OFF depending on
your needs.
There is another good tool you can use to test Page Speed:
https://webpagetest.org/ => It has a variety of Server locations to test from
(select from the map) vs. GTMetrix which has only about 5 locations to test
from.
This is a great article on how to optimize Browser Cache step by step. Must
read:
https://drive.google.com/file/d/1-
8us7jw_dHIGt6jgoT1q6p3e4TodGPEj/view?usp=sharing
Next, we’ll go over Google AMP – Accelerated Mobile Pages.
Google AMP – Accelerated Mobile Pages:
Let’s talk about Google AMP - Accelerated Mobile Pages. Since 2015,
Google has changed its prime target to Mobile Searches.
So, to improve the mobile search user’s experience, Google focused on
delivering fast pages first to SERP. In other words, Google is becoming
serious about Mobile Page Speed and the SERP.
Since then, Google opened what it's called the "Google AMP" project to
deliver websites in a couple of milliseconds: Under 1/2 of a second.
To understand AMP in a much better way, try to do a mobile Google
searches - If you see a “Tornado icon” that looks like this:

It means that this website is Google AMP optimized or the site has
implemented Google AMP. Not all results on the SERP have that icon
though.
 All AMP pages are hosted either on Cloudflare or Google. This
means that these sites are loading very fast.
If you are not using AMP technology and you have a Page
Speed of fewer than 2 seconds, that will be fine and you have no
issue with Google.
TIP: You want to add AMP technology to your website,
especially if your page has many ads & graphics and loads slow.
=> AMP is good for user's experience and Google favors AMP
a lot!
Let’s Add AMP Technology to your website:
Search for a plugin called “AMP”. there are 2 of them: 1 from “WP+Google”
with poor reviews and 1 from “Ahmed Kaludi” with a lot of good reviews. I
suggest you install WP+Google and if you don't like it, you just uninstall it
and install the other one.

Run the wizard installation. => Select what type of pages you
want for AMP: Posts, Pages, Homepage. You will be asked for
Google Analytics or skip till later. => Choose a design you want
to go for (this is the LOOK of your mobile listing on Mobile
SERP). => Now you have an AMP section on your WP
Dashboard.
After done, check and test how your site will look on a Mobile
device.
It's a pretty good thing to implement AMP on your website so you can score
well on Search Engines.

Look at the AMP settings and navigate around to test what

works and what doesn't work for you.
One more thing to know is that even you have done the best
page speed optimization ever BUT have bad hosting, you
may lose ranking on the SERP.
So, whenever queries are sent to your hosting, the amount of
time you're hosting takes to respond is very crucial.
 Check with your hosting if you are using SSD Hosting or not –
“Solid State Drive” Hosting is better than HHD Hosting - Hard
Disk Drive Hosting.
Here is a good place to look at for AMP articles and knowledge:
http://www.ampproject.org/docs It takes you to
https://amp.dev/documentation/guides-and-tutorials/?referrer=ampproject.org
If you are a developer and you want to implement AMP on your project, go
to http://www.ampproject.org/docs => There is full documentation provided
by Google that is easy for you to understand in-depth on AMP.
The Site has several modules on AMP from basic to advanced level.
TIP: There are positive and negative sides to AMP.

If you implemented AMP and your site has some

advertisements, they won't be shown. Therefore, you need to
implement some settings or just read the article above. It talks
about showing ads on a site implemented with AMP
technology.
You may get issues with your Graphics as well when AMP is
implemented. That’s why I recommended (above) to “Look at
the AMP settings and navigate around to test what works and
what doesn't work for you.”
To conclude:

AMP is good on websites such as News or Blogs website but if

you are trying to implement AMP to an e-commerce site, for
example, there might be some problems with things like images,
videos, etc. that won’t show up with AMP technology.
AMP is one of the best recent models to implement on your
website and that would be fairly good in the eyes of Google.
If you are a developer, make sure you check out that website's documentation
and choose the options you like to implement. Otherwise, just install an AMP
plugin and go from there.
STEP 5: TEST YOUR WEBSITE FOR GOOGLE MOBILE
FRIENDLY
How to Take the Google Mobile-Friendly Test:
We have talked about Mobile-Friendly Test before but because this is an
important topic, we want to go over more details on this. In the last Step 4,
you learned how to improve your Website performance and speed. In this
Step, we're going to cover the final point in the technical part of the SEO
checklist and that is to take the Google Mobile-Friendly Test. This is a very
quick and easy test to take.

Go to https://www.google.com/webmasters/tools/mobile-friendly and take

the test. This is a very important test because your site should deliver a great
user experience across all devices => Google’s algorithm now favors mobile-
friendly sites: https://webmasters.googleblog.com/2015/04/rolling-out-
mobile-friendly-update.html If you don't have a website that is Mobile
Friendly, you can be missing a massive part of your business as well as it's
now part of Google's algorithm to favor mobile-friendly sites like this:
Google wants its users to have a great experience and is putting pressure on
Website owners to have mobile-friendly sites. So, use the tool above to test
your website. As a result, you get a green or red light to show if you got a
mobile-friendly site or not. => You should essentially get this fixed before
you even go on and create content, etc. Otherwise, a lot of people won't be
able to access the website easily and you're going to get a lot of people
leaving your Website.

This wraps up the technical part of your checklist. Next, we'll go over the
“Keyword Research” Section starting with the Keywords Strategy.
SECTION 2 - KEYWORD RESEARCH PROCESS
In Section 1, you completed 5 points of your SEO Checklist and finished off
the Technical Part of that checklist. Now, we're going to focus on the
Keyword Research Process Section by working through each of these
section's points, and in the end, you'll have your chosen keywords which will
be the centerpieces for the content that you are going to create.
Before we dive into steps 6-10, let’s talk about Keywords in depth.
Keywords in depth
From a general perspective, a Keyword is a word or a concept of great
significance. In an SEO expert overview, a Keyword is a word or a phrase for
which you want to rank your website higher on a Search Engine and aim to
be #1 on the SERP. This is a vague argument because only 1 website can be
#1 on the search results page.
There is one misconception with this argument: Keyword doesn't need to be a
single word. I can rank #1 on Google and be #1 on the SERP depending on
the type of keyword I choose. - See the type of keywords in the picture
below:
To recap: You can beat the competition if you use less Short Tail
Keywords (General Keywords) and use Middle Tail Keywords (More
Specific Keywords) or even Long Tail Keywords (Very Specific
Keywords).
REMEMBER: When a user goes to Google and conducts a search, they use
3 types of keywords in their search:

Shorter Keyword: This is a General Keyword and the Shorter

the Keyword the Broader is the Result. => A Short Tail
keyword is a broader word that can mean anything. Example:
‘WordPress theme’. => This is a broad keyword and the result
can be WordPress Theme for News, for eCommerce, for
anything.
Middle Tail Keyword: This is a more specific keyword than
the General Keyword and the result will be narrower. Example:
’WordPress theme for blogs’. The result will be more specific
 but it may also include ‘Free WordPress theme for blogs’,
‘Cheap WordPress theme for blogs’, etc.
Long Tail Keyword: This is a very specific keyword that takes
you straight to the point. Example: ‘’free responsive WordPress
theme for blogs’. The result will almost be “What you ask for is
what you get”.
THEREFORE, SEO Experts recommend longtail keywords -
no exception! => In your SEO Practice, you want to focus on
Long Tail Keywords.
With a long-tail keyword, the user will mostly be getting what they want.
They will get their main keyword (WordPress Theme) + more specific
keywords (Free + Responsive + for Blogs) => They will get more specific
results.
So, if you include long-tail keywords in your content, you will certainly help
people find what they're looking for.
More Example: I have a website where I teach "How to develop WordPress
Theme". If a user is searching for WordPress Theme, my site may be on
pages 1 to 2, but if they use a long-tail keyword to search for 'How to develop
a WordPress Theme', my site will be #1 on the SERP. If the user sees the
exact keywords they are looking for, they will click on it and end up on your
website.
=> Again, you need to focus on a particular keyword.
=> SEO Keyword Research 101: The shorter the keyword, the broader
result will be. The narrower the keyword, the better result will be. => This is
the basic theory of keyword under SEO. Unfortunately, this is misunderstood
by many people.
Let us understand the graph above: Look at the Search Volume - Y-Axis,
which is the monthly search volume, and the Conversion Rate - X-Axis
which is the Conversion Rate of Users searching for a particular keyword.
Notice the following:

For Short Tail: Search Volume is higher *High Traffic* but

the conversion rate is lower. => Bouncing Back rate is higher
 – Cost of Advertising, when using SEM, is higher –
Competition is higher.
For Middle Keyword: Search Volume is medium *Medium
Traffic* and Conversion Rate is also medium. => Bouncing
Back rate is medium – Cost of Advertising, when using
SEM, is medium – Competition is medium.
For Long Tail Keyword: Search Volume is low *High
Traffic* but Conversion Rate is very high.
=> So, who makes more money here? => Long Tail Keyword.
=> Bouncing Back rate is LOWER – Cost of Advertising,
when using SEM, is also LOWER – Competition is
LOWER. => Most of the users will become your clients! =>
You can easily rank your website with long keywords.

Broad vs Long Tail Keywords

We went over what a keyword is and understood the 3 keyword types. Now,
we'll talk over the difference between "Broad Keywords" vs. "Long Tail
Keywords".
Broad Keywords: Are keywords that consist of single or double words.
They bring in high search traffic and a lot of competition. It's highly difficult
to rank #1 for broad keywords. Therefore, the Conversion Rate is low which
means it's hard to convert visitors to clients.
Long Tail keywords: Are keywords with 3 words and up to 7, 8, 9 words.
They bring in medium to low traffic and attract medium to low competition.
Long Keywords are easy to rank for and the competition is quite low.
Therefore, the Conversion Rate is high which means it's easy to convert
visitors to clients.
=> Your job as an SEO expert is to find a good keyword (mostly a medium
or long-tail keyword) with decent Average Monthly Search Volume and you
will likely end up on Google's first page within 2 weeks.
=> You want to include the 3 keyword research terms in any Keyword
Research Analysis: "Broad/Medium/Long". Try to compare your keyword
research by following this example: WordPress. => Having said that, to start
your Keyword Research, open 4 browsers, and conduct these 4 searches:

Broad1: ‘wordpress’
Broad2: ‘wordpress themes’
Medium: ‘wordpress themes for blog’
Long: ‘free responsive wordpress themes for blog’
Now, to analyze your Keyword Research you want to follow this:

1. Test Keyword Difficulty Score KD => using SEOquake tool –

Chrome Extension.
2. Test Domain Score DS => using a tool like Ahrefs tool.

Install SEOquake
(https://www.seoquake.com/index.html) free Chrome to get Keyword
Difficulty Level – KD. A keyword's difficulty is based on several different
factors, including Domain Authority, Page Authority, and Content Quality.
=> After you install the tool, search for your keyword on Google: Notice
SEOquake provides you with a KD score under Google Search Box:

Choose the first top competitors for that keyword and use a Free
SEO Tool such as https://ahrefs.com to measure their Domain
Score – DS -> It’s also called Domain Authority - DA. => DS is
a measure of a website's authority based on its backlink profile.
The scale runs from 0 to 100. The higher this number, the more
authoritative the site is.
Use this link for a free test:
https://ahrefs.com/website-authority-checker => If you see a competitor with
a low DS ranking for that keyword, it means good news for you: This tells
you that someone with Lower DS has ranked higher on the SERP for that
keyword, why not me?

Tip: You can use this link below to check all Competitors’ DS +
Other Metrics at once:
https://websiteseochecker.com/bulk-check-trust-flow-citation-flow

Now let’s recap what we just did:

1. We have 4 Google Searches on 4 open browsers:

◦ Broad1: ‘wordpress’
◦ Broad2: ‘wordpress themes’
◦ Medium: ‘wordpress themes for blog’
◦ Long: ‘free responsive wordpress themes for blog’

2. For each word, we measured KD & DS and concluded if we

can rank for that keyword or not. Here are the results from the
example ‘wordpress’:
◦ Broad1 - WordPress: KD = 81%, DS = 83 => Difficult to
Rank.
◦ Broad2 - WordPress themes: KD = 76%, DS = 62
 => Difficult to Rank.
◦ Medium - WordPress themes for blog: KD = 71%, DS = 45
=> Chance of Ranking high.
◦ Long - Free responsive WordPress themes for blog: KD =
68%, DS = 39 => Higher chance to rank.
To conclude: You have a better chance to rank higher for “Free responsive
WordPress themes for blog “.

As you can see, the ‘WordPress’ keyword is a primary keyword

and is extremely difficult to rank for. Chances are even Long
Tail keyword strategy gives you lower results and it’s better
to work on your Marketing Strategy such as AdWords to rank
higher. In other words, when you have no choice and want to
rank for Broad Keywords, such as WordPress, you need to buy
some advertisements such as AdWords to rank higher on the
SERP.
TIP: A good keyword measurement is “Keyword Difficulty
Level" – KD: Keywords with KD more than 80% are difficult
to rank for.
The following Table is a Great Keyword Research Guide = Broad Tail
vs. Long Tail:
Let’s go over another real Keyword Research: Search google for ‘facebook’.
Of course, the top #1 on the SERP is Facebook’s website.
=> KD- Keyword Difficulty = 90%, DS – Domain Score = 99 => Therefore,
even the top 5 websites in the world can’t rank Facebook out. => You will
never outrank FB for their broad keyword.
=> So, to rank higher with ‘facebook’ keyword you need to use Long Tail
and not Short Tail keyword. For Example, search:

'steps to improve organic reach in facebook'. => Notice, the

Keyword KD has almost decreased to 69% (according to
SEOquake).
=> Focus on good low competitive keywords!
Now, before we talk about why SEO experts recommend you target long-tail
keywords, let us look at some basic keyword search types. In other words,
let's talk about what type of search do users use when they search for a
keyword.
Let’s start by saying that when users are searching Google, they are either
using on the platform: “To Navigate”, “Get Information”, or “To Buy”. So,
we’re talking about Navigations vs. information vs. Transaction Searches.

Navigational Search: It’s for Broad Tail Keyword. The search

intention is to reach a particular website. Users usually don’t
care about the rest of the SERPs. Example: “Facebook Phone
number”.
Informational Search: The search intention here is to compare
results. Users here are not ready to buy yet. They are just doing
their homework. Users usually include these terms in their
search: “What, How, Why, Best, Top”. Example: “how to use
smartphone” or “Best smartphone”. Most of the results here are
blog websites NOT eCommerce websites.
Transactional Search: It’s for Long Tail Keyword. The search
intention is to buy, to sell, or take action. The user here is ready
to buy. They have done their informational search and now are
ready to take action. Users usually may include these terms in
their search: “Discount, Coupon, Buy”. Example: “Buy a
graphic card online”. Most of the results here are eCommerce
websites.

Other keywords are considered Navigational but are also

 GENERAL like the ‘Christmas Sales” keyword. This is a Broad
and General keyword at the same time. => The result can be on
anything. Example: On Christmas, on Jobs, etc.
The same thing as broad/general keywords, Informational and
Transactional keywords can also have general keywords as well.
Example: “eCommerce WordPress website” could mean
anything, the user can use it for information, transactional, or
even navigational purpose.
NOW that you have a clear idea of the type of keyword search (Broad, long,
Navigational, Informational, Transactional) that Users use online, you want
to understand what type of keyword you need to focus on. => Let’s
Summarize it ALL here in this table:

IF YOU ARE: YOUR FOCUS TARGET IS ON:

eCommerce Website and you are in “Transactional Long Tail” Keywords
the business of Buying/Selling
Content-Based Blog Website and you “Informational Long Tail” Keywords
are providing reviews or solving
problems
An older site with Higher Authority “Broad Tail” Keywords
Blogs such as News Website or
Facebook

As a Freelancer or SEO Entrepreneur, your focus must be on

“Informational and Transactional” long-tail keywords.
Once your website reaches a decent domain age and authority
then you can focus on “Broad” Tail keywords.
So, as of now, we assume you have no content and you need to do your
keyword research first:
=> There are 5 Checklist points in this section (6,7,8,9,10). Checklists 8, 9,
&10 are more important than Checklists 6 & 7.
The following section is very important and you need to properly organize it.
Let's start by laying out the foundation and give you the strategy to tackle this
process and get good results.
STEP 6: GETTING INTO YOUR CUSTOMERS SHOES
How to Do Keyword Research - Steps & Strategies:
This is about Developing a “Buyer Persona” => Getting into your buyer's
shoes: You want to think about what are they typing into the search results.
This has a lot to do with what we went over in our "Market Research" - the
marketing plan. The key thing you have to remember is your customers are
not searching for your website, they're looking for valuable information to
solve their problems so you need to revisit what their problems are, what are
they typing into the search results, and having that Buyer Persona is a crucial
first step to figuring that out.
Besides studying your customers' age, demographics, goals, etc. one key
thing that you can think of is the situation of your customer: You want to
focus on your best customers. See the chart below, it will help you with all
that:

You might want to ask yourself: "How Far Down the Funnel is the
Customer?" The answer is: People search online is different. It depends on
what stage of the funnel there are in:

Are they looking for information?

Are they researching & comparing products before making
their final decision? Or,
Are they ready to buy?
So, if a customer who's searching for something like 'what is marketing'
they're just becoming aware of marketing. => They're at the top of the funnel.
But, when someone is searching for ‘Facebook Ads course’, for example, is
at the end of the funnel and therefore they're ready to buy.
However, don't think of visitors who are considered to be higher up on the
search funnel as not valuable visitors. Think of them as visitors who use
broad keywords that are hard to compete for.
What you want to be thinking about from the start is getting those
people who are at the end of the buying funnel. Those who are ready to
buy. => Think about the keywords and things that these types of customers
are searching for because they're going to be your best customers - They're
ready to buy. => Usually, they use Long Tail Keywords and if you can get at
the top of the search results for those keywords, you're going to have much
better conversions.

STEP 7: TARGET LONG TAIL KEYWORDS

What you've got to remember is that it's very competitive out there even for
something like 'facebook ads course' search: There are over 50 million search
results for that term which means that there are about 50 million Web pages
that are relevant to that. => So, you need to be strategic about the keywords
that you are going after. Some keywords will be highly competitive. There
may be businesses out there that are set up for more than 10 years and you
just can't compete against them.
You have no chance to rank for those keywords and you'd be wasting your
time. => What you should do is to approach this strategically! => You want
to aim for less competitive keywords and aim to create content around ‘body’
and ‘long-tail’ keywords. Look at this slide here:
Think of Keywords in 3 different categories:

1. Head keywords: These are 1-word phrases like 'logistics'. They

are called Head Keywords because they represent the head of
the graph here.
2. Body Keywords: These are 2-3-word phrases. You can see that
these are less competitive, they're moving down the graph and
also the search frequency can be a little bit less because they're
a bit more specific. Example: 'logistics management' or
'logistics management software'.
3. Long Tail Keywords: Something like 'logistics management
software case studies'. There will be fewer searches for that
because it's less specific but also, it's much less competitive.
=> So, in terms of what you want to be thinking of to rank higher is to stay
away from Broad Keywords. You will never be going to get to the top of the
search results for something like 'marketing'. It is just a pure waste of time to
even try. => So, this is where I'm going to be focusing on down for these 2-
to-3-word phrases or Longtail Keywords. Also, you should look to Rank
for a phrase of Keywords rather than one single term. => In other words,
you're going to be creating many different blog posts around a lot of different
keywords. Think of it as a portfolio approach rather than as you're just going
to be at the top of the search results for one term.
Now, you have the right mindset to approach this whole process and you
have a strategy as well with some focus on how you're going to approach
this. In the next lecture, we're going to go over Checklist 8 and “Brainstorm
for Keyword Ideas".

STEP 8: KEYWORD RESEARCH ANALYSIS

How to Quickly Brainstorm 1000's of Keyword

Ideas:
Now that you have your Buyer Persona in mind and you understand the types
of keywords you are aiming for; in this step, we are going to cover Checklist
8: " Brainstorm for Keyword ideas". What we're going to do in this checklist
is to come up with 30 or 50 keywords that you can potentially make content
about.
There are many methods you can choose from. I like these 2 methods and I
always do both of them. However, you still can just choose and pick:
STEP 8 – METHOD 1
STEP 8A – METHOD 1: UNDERSTAND WHAT CUSTOMERS ARE
SEARCHING FOR
This is a great process to understand what your customers are searching for.
The very first step is to create an excel worksheet with the following
columns:

Topic
Keyword
 Search Volume per Month
CPC
Competition
Then we’ll be using the following tools to help us generate those keywords:

1. We’ll start by using www.wikipedia.com to get some topic

ideas and synonyms that we copy and paste onto the “Topic”
column. While in Wikipedia, we want to start as broad as
possible and then convert our Topics to Long Tail Keywords.
I’ll show you how later.
2. Then we take those keywords we found in Wikipedia and use 4
free automated tools to find the most important Metrics for each
keyword: “Search Volume per Month”, “CPC”, &
“Competition”. And then we’ll pick our best keywords:
a. Google Autocomplete:
https://support.google.com/websearch/answer/106230?
hl=en
b. Ubersuggest: https://neilpatel.com/ubersuggest,
c. Keyword Shitter: https://keywordshitter.com, and then
finally
d. Quora: www.quora.com to refine those specific terms
that may not be shown up in the first 3 tools up there.
Here is the Road Map: Topics (Wikipedia) => Focused Keywords
(Wikipedia) => Long Tail Keywords (the other 4 tools)
So, let's get started:
Go to Wikipedia and type in a very broad keyword for your project.
Example: 'SEO'. It's extremely high level and there's no way you are going
to rank for this term in Google. That's not what you are interested in. What
you’re interested in is really finding a list of different topics and focused
keywords from Wikipedia and then develop our keywords list using the other
4 tools.
After you searched for ‘SEO’, look for a section in Wikipedia called
"Content, like a table of content". => This is a great way to think very
laterally about how things are connected and refine what you're going after.
=> All you do is click on a topic and explore it (remember you are looking to
steel topics and keywords not content).

3. What you do next is copy those topics you’re interested in and

paste them onto that "Topic" column of your worksheet.
4. Now that I've filled out that column with some of the big topics
such as ‘search engine marketing’, 'content marketing',
‘influencer marketing’ for example, I can start to go a level
deeper and look for different Keywords within each of these
topics by using the Content section of Wikipedia for a particular
topic. => Search for each topic on Wikipedia and find related
keywords there using the content section. => Copy those
keywords and paste them on the “Keyword" column of your
worksheet. => Make sure you organize this worksheet so that
each topic has many keywords as seen in the picture below:
Here is what you should have from Wikipedia so far: 5-10 Topics and 5-10
focused keywords from each topic. If you do the math, you now have 10
topics and 100 keywords:
To RECAP: What we have done with our Keyword Research Process so far
is this:

We created a "Keyword Research Template"

We've hacked Wikipedia for topic ideas and built our Keywords
list.
Now, it's time to move to the next part of Checklist 8 which is "Generate
more of long-tail keywords ideas using 3-4 automated tools: Google
Autocomplete, Uber Suggest, & Keyword Shitter. And then we use Quora
to discover untapped keywords and topics.

1. Google Autocomplete: Do this for each Topic and its focused

keywords on your spreadsheet list. Go to Google and start
typing in your topic or its focused keyword and notice how
Google gives you suggestions, autocomplete suggestions that
you can add to your keyword Column list for that topic and
focused keywords. Make sure you target Long Tail Keywords.
(Your keyword list is now growing). Additionally, you want to
SCROLL DOWN on the search page to the "Searches related
 to keyword" section and copy and paste those keywords onto
your Keyword Column as well. It’s amazing how your
keywords list is increasing.
=> By the way, you can change google settings to target a
language or location, etc. Very good idea to use this as you see
fit.
This is an amazing tool from Google itself.
A process to remember: Find those keywords that your competitors
overlooked. The more time you spend doing this, the better results you're
going to get.
Now that we've looked at Wikipedia and Google autocomplete the next tool
that we can use is Uber Suggest.

2. Uber Suggest: To get the best out of Uber Suggest, you need to
install this tool "keyword Everywhere" Chrome extension. It
will give you the Search Volume Data and the Cost Per Click
figures right in this tool so that you get a sense of how valuable
these keywords are. => Enter and search your keyword. It's like
Google Autocomplete on steroids. => Next, you select those
relevant keywords, export them to your desktop, and then copy
and paste them to your "Keyword" Column. Now we move
on to the next tool called "Keyword Shitter".
Note: After we are done with all these tools, we will filter our keywords and
select only those that fit our “Monthly Search per Month, CPC, and
Competition” criteria.

3. Keyword Shitter: It's very similar to Uber Suggest but it has a

long list of keywords. For example: If I put in something like
'SEO checklist' which is quite a specific term I can see many
keyword suggestions. => Copy and Paste those suggested
keywords onto the "Keyword" column for the topic on your
worksheet.
The last thing you want to do is use Quora to discover
untapped keywords and topics.
4. Quora: www.quora.com is a fantastic place to find keywords
because people ask questions in a very natural way. Let's enter a
 keyword like 'SEO'. You get a lot of topics and keywords. This
tool gives you inspiration for topics you want to write about
based on the list of keywords you have built. You can also add
more keywords from Quora onto your Keyword column.
Note: This is not quick work. It takes time to get the best of the best. I know
some people who use only Google tools though.
To Recap: We have brainstormed some keyword ideas. We created a
Worksheet file and added different topic ideas from Wikipedia then we used
3 free tools + Quora to develop those ideas into keywords. We copied and
pasted all these Topics + keywords onto “Topic” + “Keyword” columns on
the Worksheet.
Next, we're going to start cutting down this list by using the "Search
Volume" data and the "Cost Per Click" data.
STEP 8B – METHOD 1: NARROW DOWN YOUR KEYWORD LIST
Start by accessing Google Keyword Planner here:
https://ads.google.com/home/tools/keyword-planner
In Step 8A, you have brainstormed many keyword ideas and have put
together a list of keywords in a keyword research worksheet. In Step 8B, you
want to look at how to "Narrow Down your Keyword List". => You want
to get one step closer to the end of the process here which is to have your
chosen keywords that will be the centerpieces of your content.
So, how do you start to cut end this list and identify the best keywords
off your list? The answer is to assess keywords based on 2 criteria:
Monthly Search Volume data and the Cost Per Click data of those
keywords. Both of these data can be assessed either with Google Keyword
Planner or Keywords Everywhere Chrome Extension.

1. Google Keyword Planner: We’ll be using Google Keyword

Planner to help us find out how many searches per month in
Google does the keyword get (Monthly Search Volume).
This will help you identify which of these topics and keywords in your
worksheet column are the most popular. => You don’t want to create content
and later on, you find out that actually, only 10 people a month are searching
for that topic. You would be much better off to invest in the same amount of
time and energy into a keyword that gets 1000s searches per month in search
volume.
Google Keyword Planner tool is a tool that is part of Google AdWords which
is an advertising platform of Google.
Technically speaking, Advertisers use this tool to identify the Search Volume
and Cost Per Click data of keywords. But for us, we will be using the tool for
our SEO process. => Now, once you login into the Google Keyword Planner
tool, you may be asked to set up a campaign. You don't need to do that. You
can skip through that process by just choosing Tools => Then choose
Keyword Planner. An alternative way to this tool is Keyword Everywhere
Chrome Extension. So, don't worry if you can't access Google Keyword
Planner as a Non-Advertiser.

=> Copy your list of keywords and paste it onto the tool. You can also copy
and paste your Topics column as well.
Now, that you have your list of keywords there, you've got a couple of
targeting options there. The main one is Location: You may want to target
only your country. => Click Save and now it's time to analyze the result:
What you are looking at now is a table with the following columns:
Keywords, Avg. monthly searches, Competition, Suggested bid which is the
Cost Per Click.
To organize your work, you want to sort by "Avg. monthly searches" =>
You may notice some Broad Keywords at top of Monthly Searches. You
want to focus most of your attention on identifying those Longer Tail
Keywords and the range you want to stick with is something between 500
and 3,000 searches per month because those keywords may not be as
competitive.
Another factor that you should also consider is the Suggested bid (CPC).
You want also to make sure that Advertisers are willing to pay for that
keywords: A keyword in a range of up to 3,000 monthly searches (which
should give you LOW Competition) and that keyword should make business
value (which means that Advertisers are willing to pay its CPC).
You also want to sort your Result by CPC to get another idea from a different
angle:

Finally, you copy Keywords + Avg. monthly searches +

CPC and paste it to your Worksheet under these 3
columns.
2. Keyword Everywhere Chrome Extension: This is another tool
you want to use and get your best keywords. With this tool, you essentially
do the same thing we did with Google Planner. => Click on the icon
“Keywords Everywhere” on your browser and select “Import Keywords” =>
Then paste your keywords list from your Worksheet. => Click on “Get
Metrics”.
Your result page now has a table with 2 columns: Search Volume and CPC.
Keywords Everywhere is now a Paid tool. But it’s very cheap: $1 per 10,000
Keywords. Alternatively, you can just stick with Google Planner or use
Ubersuggest (even it’s not that great).
Again, focus on those keywords with a range between 500 and 3,000 monthly
searches

Finally, you copy Keywords + Avg. monthly searches +

CPC and paste it to your Worksheet under those 3
columns.
No matter if you use Google Planner or Keywords Everywhere. It’s better to
have 3 Worksheet Tabs:
1. Google Planner, 2. Keywords Everywhere, 3. Combined.
To make it easier for you to see, you want to highlight the entire row of the
keyword you like based on these 2 criteria and then give it a green color.
In the next Step 8C, we’re going to move to the final step in our Keyword
Research Process and choose our entire Target Keywords.
We’ll use Google Search Browser to verify how many advertisers are there
with that particular keyword and review the first page of Google for each
keyword. We’ll also look to see if there are well-established websites with
high-quality content. Then, we’ll use data from the MOZ SEO Toolbar to
see the Authority and the # of links that the competitors have. In the end,
we’ll eliminate overly competitive keywords and focus on keywords you
have a chance to rank for. Those are the keywords you want to write
your content around.
STEP 8C – METHOD 1: HOW TO ASSESS THE COMPETITION'S
KEYWORDS & CHOOSE TARGET KEYWORDS:
In Step 8B, you narrowed down your Keyword List using Search Volume
and Cost Per Click data as a guide. In this lecture, you're going to finalize
the Keyword Research Process and choose your Target Keywords. =>
We do this by a Visual Check and then with MOZ Tool.
Those final keywords will be the centerpiece of your content.

Visual Check: This is important! You need to look at the

competition that is already ranking on the first page of Google
for that keyword and how strong they are. => What you do is
take those Keywords from the Green rows of your worksheet
and start typing them into Google to see how strong the
competition is. This is just a Visual Check: Start by looking at
their Domain Names (website address) and see if you recognize
 these companies. For example, if your targeted keyword is 'SEO
marketing', you will notice that the top SERP is about those
well-established and big companies such as MOZ, Ahrefs, etc.
That's normal because that keyword is very competitive. Having
said that, you may want to click on their link on the search
result and NOTICE how high quality their posts are. Get
inspired from there and see if there is anything that you could
improve from. Could you make this 5 times or 10 times better?
or have they covered pretty much everything? => That was a
quick assessment that you can do by just looking at how
strong the competitors are + the content as well.
“If you see that a lot of their content there that isn't really relevant and that
you can do better, then don't give up on that keyword if you can see there's a
bit of opportunity there.”
=> So, cycle through those keywords with a visual check and maybe you can
identify which ones have less competition. We can also automate this
process by using Moz Bar Chrome Extension.

Moz Bar Chrome Extension: This tool is going to give us

more information on our competitors and help us decide how
strong those competitors are. Once the tool is installed, you'll
see an "M" icon in your chrome browser. To use the tool: Go to
Google and search for your keyword, then click on the Moz
icon on the Chrome Browser Bar. (You have to log in to Moz
first to use it). Now, notice Moz provides you with Page
Authority PA and Domain Authority DA data information
under each listing on the SERP. Remember: To rank on Google
SERP, you need to have 2 good key factors: Relevance and
Authority. Google measures that Authority by the # of links
that are pointing to the page. => So, pay attention to that Moz
PA: That Page Authority represents the # of links that the page
has with that keywords and you can see that a lot of the top
pages on the SERP have a strong # (PA).
=> Your focus is on those keywords with PA between 15-20 because you
may be easily going to beat them.
Another factor you want to look at is Domain Authority - DA. This is an
aggregate of all of the pages on the Web site. (Bear in mind that a webpage
can have a higher PA but the website itself can have lower DA: The website
has a great post but in general the website itself is not that great).
=> Your focus is on keywords with lower PA and DA: Low competitive
Keywords.
=> So, you want to use your Visual Check and Moz Bar to help you find
where that whitespace is, where there are less competitive keywords.
TIP: When you are just starting, you have PA and DA both = 0, and don't be
afraid of competitive keywords: "You want to think about what's going to be
valuable to your audience". You want to have at least 1 or 2 competitive
keywords even you are NOT going to be able to rank for it that quickly.
(You have a brand-new site and it's going to take a long time for you to get to
the top search results). But think of this as a keyword that is going to be
beneficial for you in the future.
Having said that, you want to follow the steps to rank for low competitive
keywords and also add 1 or 2 Broad keywords that will benefit you in the
future. => With good content on your posts, many people will link to your
site, giving you natural backlinks. And without knowing it, you will have a
higher PA & DA.
To RECAP: We just covered the entire Keyword Research Process
Section and now we have our chosen or Targeted keywords. The next thing
that you need to go over is going over the process about how to create
content around those keywords and this is done by going through
Keyword Relevancy: In other words, you want to choose and use only those
Relevant keywords: How do you make a piece of content that is very
relevant to the keyword and that Google can understand.

STEP 8 – METHOD 2
So, how do you target and find the right keywords that can rank your
website? To answer this question, the first thing you have to do when you
start doing Keyword Research is to check and “Understand the
Competitors”. Therefore, before you start adding keywords to your content,
you need to investigate your competitors’ industry/location/etc.
Here are some tips when looking at your competitors:
 Never compete with high ranking websites or Higher Authority
websites.
Never compete with a competitor that targets short-tail
keywords.
There are free tools you can use to check the competitors:
https://www.similarweb.com, SEMRush, SEOquake,
https://www.similarsites.com, Alexa, Google Keyword Planner,
https://www.spyfu.com, etc.
Using those free tools will help you understand your competitor’s website
and will help you select those perfect and low competition keywords.
STEP 8A – METHOD 2: FINDING COMPETITOR IN A NEW NICHE
Let’s all agree on this: Not all free online tools are really free. When you see
a Free SEO tool, sometimes it means that you get a FREE trial period for a
few days. So, don’t waste that period if you are not working on a project.
Some of the good tools out there are:

SimilarWeb: https://www.similarweb.com => Make sure you

add the Extension as well.
SimilarSites: https://www.similarsites.com
SEMRush: https://www.semrush.com
SEOquake: https://www.seoquake.com/index.html
SEOquake and SEMRush Integration:
https://www.semrush.com/news/seoquake-semrush-integration

Alexa:
https://www.alexa.com/?
gclid=EAIaIQobChMInLuA95GY6gIVWwiICR32KgJtEAAYAyAAEgJvKPD_BwE

WebInformer: https://website.informer.com/addon => Make

sure you add Extension as well.
SpyFu: https://www.spyfu.com
 Google Keyword Planner:
https://ads.google.com/home/tools/keyword-planner

Google Trends: https://trends.google.com

Google Search Console:
https://search.google.com/search-console
=> Before I spend any money on SEO tools, I would try the free tools 1st and
I also suggest this free tool as well (As of 2020, it’s still free). It’s’ not the
perfect tool but it’s definitely worth the try:
https://suite.searchmetrics.com/en/research.
At this point, you are about to launch a website/blog about “Smart Phone
Technology” and we will assume that you don't have any blog on
Smartphones and you are just starting from scratch.

Search Google on 'smartphone blogs' => Analyze the SERPs:

Start from "Autocompletion" to Local/Maps section,
Advertisements section, organic results, console section,
Related Searches section, Snippet section, Knowledge Graph
section, Images section, Videos section, Top Stories section - if
it’s News related, etc.
Some results may include E-commerce.
There are 3 important things you need to start with:
Go to SEMRush and create an account.
Download SEOquake Chrome Extension.
Now you need to integrate SEOquake and SEMRush for effective
SEO optimization. Go to SEOquake SEMRush Integration here:
https://www.semrush.com/news/seoquake-semrush-integration
Once the integration is done, you should see the integration on Google SERP
just like this below. From now on, any search on google will show additional
SEO Metrics under the listing:
You will notice that you are missing the DS Metric. You need to check it
here: https://ahrefs.com/website-authority-checker
This integration helps you analyze the site's SEO.

TASK 1: Now that you are on Google SERP, how do you use the SEOquake
and SEMRush integration tool to find the right Competitors? Follow this:
- Look for a result with Alexa Rank (see picture above) between 20,000 to
50,000. You are just starting and you don't want to copy someone's strategies
if they rank higher (let's say between 100 to 1000). You want to copy
someone in the middle not to copy someone with high DS or TS, Domain
Authority, Page Authority, lot of Backlinks, or with old domain age. =>
Look for those competitors with Alexa Rank between 20,000 to 50,000.
- The Competitor should be of “your niche and type”. In this case, you need
to select a website blog, not an eCommerce website.
Now, you need to use this handy tool: https://website.informer.com/addon =>
This is a Chrome extension.
TASK 2: Once you have added Informer Widget to your browser, you will
see its icon like this:
TASK 3: If you don’t see the website Informer on the SERP, copy the link of
the competitor’s list and paste it onto a new browser => Click on “Website
Informer” Extension: => This analysis shows you 4 IMPORTANT
FACTORS and even more:
a. Alexa Rank.
b. How many Daily Visitors
c. Page Views.
d. Page View per User.
=> This will give you an idea of how popular the Web site is.

STEP 8B METHOD 2: USING SIMILARWEB.COM TO FIND

COMPETITORS
TASK 4: Now that you found your 1st competitor with Alexa Rank between
20,000 to 50,000 and a decent daily visitor rate, you need to use this tool
https://www.similarweb.com to find the rest (similar) of the competitors.
TO RECAP: Again, this is about you are just starting a blog and would
like to spy on the competition before you build your website. Your niche
is “Smartphone Blogs”.

You searched Google for ‘smartphone blogs’

You looked on the SERP for your 1st competitor with Alexa
Rank between 20,000 to 50,000

You used the WebInformer Chrome Extension to find if the

competitor has decent Visitors:
 You used https://www.similarweb.com or
https://www.spyfu.com tool or even the SEMRush tool as well to find
SIMILAR Competitors. => By entering the Competitor’s URL on
SimilarWeb and clicking on the “Competitors” icon on the Result page. In
our example, we searched for 'smartphone blogs', we found
blog.feedpost.com that looks like a good fit as a competitor with Alexa rank
6,400 and daily visitors of 64,173. Click on the ‘More info’ link to see some
data analysis => It tells you the site's Global Ranking, its country ranking, its
industry's or niche's ranking, etc.

You copied and pasted

https://blog.feedspot.com/mobile_blogs
onto https://www.similarweb.com then you clicked on the “Competitors”
icon to get similar websites.
TASK 5: Make a list of all these competitors you are interested in => You
want to organize your competitors' data analysis by Group:

Group1: Includes 2-3 competitors with higher Alexa Ranking

- 5,000 or below => Top sites
Group2: Includes 5-10 competitors with medium ranking -
20,000 to 50,000
Group3: Includes 5 competitors with low ranking - 100,000
and up
◦ Don't try to compete with a competitor with less than 5,000
rankings. => Waste of time.
◦ Now that you have this list: Create a Google Sheet or regular
 Excel.
◦ Next, we will use tools to make a list of Keywords from
those websites. The purpose here is to filter your
competitors from 15 or 20 to just 5 competitors and come
up with a nice keyword list of good keywords.
Your answer will differ from mine because SEO Score changes all the time:

Group1: Includes 2-3 competitors with higher ranking -5,000

or below:
- www.phonearena.com
Group2: Includes 5-10 competitors with medium ranking -
20,000 to 50,000:
- www.mobile-review.com 17K
- www.technobuffalo.com 38K
- www.howardforums.com 40K
- www.fonearean.com 45K
Group3: Includes 5 competitors with lower-ranking - more than
100,000:
- www.phonescoop.com 106K
- www.phonedog.com 174K
=> The list above is shorter but you need to create a list of 15-20 websites
total.
=> Next, we will use tools to make a list of top keywords from these websites
and arrange them according to their Ranking Score.

STEP 8C – METHOD 2: FINDING TOP KEYWORDS FROM

COMPETITORS
So far:

We used tools to create a list of 20-25 competitors.

We arranged the list based on the competitors' ranking and we
came up with 3 groups:
a. Group1: Includes 2-3 competitors with higher ranking -
 5,000 or below
b. Group2: Includes 5-10 competitors with medium
ranking - 20,000 to 50,000
c. Group3: Includes 5 competitors with lower-ranking -
more than 100,000
Here is how your real list may look like in Excel: It’s recommended to have
20 – 25 websites

Site Website Name Rank (Approx.)

No.
1 www.phonearena.com 5K
2 www.bgr.com 6K
3 www.mobile-review.com 17K
4 www.siashgear.com 17K
5 www.gottabemobile.com 21K
6 www.technobuffalo.com 38K
7 www.howardforums.com 40K
8 www.fonearena.com 45K
9 www.pocketnow.com 89K
10 www.phonescoop.com 106K
11 www.phonedog.com 174K

Now, let’s move on to the next Task: Create a List of Top Keywords
from The Competitors’ List. We will spy on the competition’s keywords
with which they are getting their traffic. We will only work with 5
competitors (here only) but it’s recommended you work with 20-25
competitors. => Open 20-25 similarweb.com Web Browsers. => Enter each
competitor’s link and click to analyze. TIP: Under the “Overview” section,
you want to check the “Traffic Sources” subsection as well.
If the Search Traffic is more than 50%, it means that the website is
getting more than 50% of its traffic from Search Engines which is good
and you want to spy on that website. This is a good section, it gives you the
% of Organic Search, Direct Traffic (means, people go directly to the
website), Social Traffic, Referrals Traffic (from Backlinks), Email Traffic,
etc.

You want to go after those sites’ keywords that bring more than
50% of their traffic from Search Engines, not from Direct
Traffic. For example,
www.gottabemobile.com gets 83.23% of their traffic from Search Engines
which means that they are getting almost just organic traffic and they spend
less on promotions. => This is the competitor you want to spy on.
 => For each Competitor, click on the “Search” icon on the left side:
you will see the Top 5 Organic Keywords and the Top 5 Paid Keywords
(if any) of the competitor. See the picture below:

=> Copy and Paste the top 5 keywords of each competitor onto the
Spreadsheet. TIP: Remember NOT to copy “Short Tail” and “Brand Name”
keywords. => Paste them onto your Spreadsheet. Your keyword list should
now have about 100-125 keywords.

TASK 6: If you are not happy with your list, I suggest you use Google
Keyword Planner to help you BUILD and FILTER keywords.
 The following is an interesting article: “How to Get the Most
Out of the Google Keyword Planner”
https://shubhamsarda.com/gkp/google-keyword-planner.html
You need a Gmail/Google Account to access the official Google
Keyword Planner Site:
https://ads.google.com/home/tools/keyword-planner
Google Keyword Planner tool is designed with AdWords advertisers in mind.
So, you won’t use all its features (like keyword bidding features) if you are
not working on ads.
Once you sign in with your Gmail account, Google will ask you to verify and
provide some information about your website. If you don't want to use your
website or if you don't want to continue with AdWords and want to just use
the keyword planner, just click on skip this Guide Setup. => Adjust your
Time, Currency, Country Time Zone.

Go to the "Tools & Settings” wrench icon in the toolbar and

then click on “Keyword Planner”. => Here, you will see 2
different tools: “Discover New Keywords” and “Get Search
Volume and Forecasts”. These 2 tools alone can help you
generate 1000s of potential keywords.
 Click on "Discover new Keywords".
Click on the "START WITH A WEBSITE" Tab instead of "START WITH
KEYWORDS" => Enter the name of competitor #1’s URL, Our case is
gottabemobile.com, and then click on "Get Results" => As a result, the tool
will find all the keywords that were searched for by users in the LAST 12
MONTHS based on Locations/Language/Search Networks which you can
edit them all to fit your need.
It’s very important to focus on this Search Timing (Default is Last 12
Months) & to Use the FILTER.

It’s recommended to edit “Location” to WORLDWIDE if you

are targeting everyone. Otherwise, you need to select the
location you are interested in.
As a result, the Google Keyword Planner tool gets you all the
keyword ideas available on that website.
Now, it’s time to use the FILTER. => Click on the Filter Icon
and Select “Competition” then select “Low”. Here you only
want keywords that are not hard to compete in. If your website
is old and has good DA/PA (domain/page authority) then select
Medium Competition. => But I suggest you always Start
Low!
You only want to copy/download those keywords that fit the
filter: “Low Competition Keywords” and “Average Monthly
Search more or equal to 1, 000 and less or equal to 10,000”.
In our case, this filter resulted only in 4 Good keywords that
we want to save.
Also, ignore keywords that include the past year. For example:
“best smartphones 2019”
So, the main priority is to find “Low Competition Keywords”
and “Average Monthly Search more or equal to 1,000 and less
or equal to 10,000”.
Add the downloaded or copied keywords to the original
spreadsheet list.
Do this for your 20-25 competitors.
By using those 2 filters, you will get a few keywords per
website.
So, we started with 20-25 competitors with 5 keywords each
and we used Google planner to grow this list from 5
keywords to 25 keywords per competitor. Now, our
 complete list of all 20-25 competitors should have around
500 Keywords. This is still a long list and later on, we will
use Google Trends Tool to validate this list and choose only
the BEST keywords to add to our content/article/blog.
Using Google Trend will give us a clear idea of what keywords
will fit our writing. Therefore, we will be using Google Trend to
validate our keywords.
On your Spreadsheet, add a TAB and call it “Un-Filtered
Keywords”. Your Tab now has around 500 keywords.

STEP 8D – METHOD 2: USE GOOGLE TRENDS TO VALIDATE

YOUR KEYWORDS
Now, we'll be talking about how to use Google Trends to filter and validate
Your keywords. But;
First: Add a New Spreadsheet Tab and name it “Filtered Keywords” then
copy and paste all keywords from the “Un-Filtered Keywords” Tab to the
“Filtered Keywords” Tab.
Second:
- Manually remove duplicates or similar keywords. => Use your common
sense to remove similar keywords. Example "smartphone comparison” AND
“smartphone comparison" are the same.
- Remove any brand name keywords.
- Remove all Broad Keywords. REMEMBER Long-Tails are better
than Short Tail Keywords.
- Keep making sense of similar keywords and remove them. 2
keywords can be similar even if they are not spelled the same.
=> After you have done these manual filters, get ready to move to Google
Trends.
Now, you have a Keyword List of Low Competition Keywords and with
an Average Monthly Search Volume between 1,000 – 10,000 per month.
Go to https://trends.google.com/trends. The main page displays real trends
around the world and you may want to take advantage of those keywords
right there if they fit your website.
Add up to 5 keywords at once to compare => Pay attention to the following:

Graph: It will help you see the trends and history. For example,
some keywords trends die after the Christmas season.
Country: Change the country of search to see how that
keyword trends in a particular country and decide if you want to
target that country.
Time Period: Change the date you are interested in like “Last
12 Months”, “Past Hour”, etc. A keyword may stop trending
after the event is over such as a “world cup” keyword. => You
don’t want to write an article on ‘World Cup 2016” when the
event is over.
Category: You can keep the default as “All Categories” or
change to the one you like.
Search: You can choose the type of search such as “Web
search, Images, News, Shopping, or YouTube search”.
Remember: Our focus is on Web Search.
Finally, pay attention to these 2 sections: “Related Topics” &
“Related Queries” Choose a suggested word and switch from
the “Top” topic to the “Rising” topic. => If you see the word
“Breakout” next to the suggested term, it means this is the
best key term you can use to rank your website. It also means
that this search term grew by more than 5000%. Therefore, it
will be hot for your country. This is a worldwide famous key
term. => If you add these suggested keywords, you'll be
getting a huge lot of traffic.
Remember to ignore the suggested terms if they are broad terms
or a brand name.
Tip:

Compare 4-5 keywords from your list in 1 window and look at

the graph. You will immediately remove some from the list if
the graph is dying. => The graph will show you which
 keyword the users are still trending and which ones are
dead.
AGAIN: Don't forget the Long Tail Keywords Suggested as
Breakout. THOSE ARE THE BEST!
TIP:

Remember to pay attention to which country uses these

keywords more: A section called “Interest by Region”.
Comparing a group of keywords is better than working on 1 by
1 because as soon as you see the graphs, you will eliminate
some of them instantly.
TIP:

SEO is simple:
◦ Find some good keywords.
◦ Write an article that revolves around these keywords.
◦ Build some decent Backlinks for these keywords.
◦ Have some Social Signals.
◦ => Rank higher on Search Engines.
Let’s recap what we have done till now:

We have analyzed our Competitors’ Websites => Done.

We have gathered top keywords from those Websites => Done.
We have removed the duplicate shortlisted keywords and made
a list of 50 to 60 key terms => Done.
And we have used Google Trends to find out Breakout
keywords WHICH ARE THE BEST KEYWORDS. => Done
Now, you have good keywords in hand, you have a topic you want to
write. Therefore, you need to write at least 50 to 60 GOOD ARTICLES
on those keywords. Write those articles regularly and be assured you will
be on the first page for 5 to 10 keywords.
NOTE: When I said you write 60 articles, it doesn't mean that you have
to write them all at once. You want to grow organically in front of
Google and therefore you write an article per day/week/month and keep
it up till you get 60 articles up and you will notice a big improvement on
your SEO.
STEP 8E METHOD 2: CONVERT BROAD KEYWORDS TO LONG
TAIL KEYWORDS
If you have a Broad Keyword topic and you want to write an article on that
broad keyword, you need to convert that broad keyword to a long-tail
keyword first before you start writing that article.
Uber Suggest: https://neilpatel.com/ubersuggest => We all know that short
keywords or broad keywords have higher competition. This tool will help
you decrease that competition by converting broad keywords to long-tail
keywords. Example: Convert "android" => Uber Suggest gets results with
Search Volume, SEO Difficulty, Paid Difficulty, and CPC. Free for 7 days.
There are many free “keyword suggest” tools such as Google Suggest
Autocomplete. => When analyzing the suggested keywords, you want to
focus on the SEO Difficulty -KD factor - which is the estimated organic
search competition for that keyword (The higher that number the higher is the
competition) => You want to pick up a suggested keyword with: Long Tail +
Good Monthly Search Volume + Low Competition -KD- of 40% or less.
Keyword Tool: https://keywordtool.io => They say it's free but they hide
many factors such as search volume, competition, etc. => Most of these tools
use what “Google Auto Suggest” does when you start typing. So, you want to
use Google Auto Suggest. => If you are not interested in those factors, this
tool is better than Uber Suggest though.
SEO Book: This is another great Keyword Research tool -
http://tools.seobook.com Then click on the "Keyword Tool" link or go to
http://tools.seobook.com/keyword-tools/seobook
You want to focus on these great Factors: Monthly Search Volume + Daily
Visitors or Clicks + CPC (the higher the CPC the higher is the competition).
So far, it's still FREE and I use it a lot. => This is the BEST OUT OF THE
4 TOOLS. They also have a cool Extension for Firefox:
https://seobook.com/tools/extensions/seo-toolbar
Google Suggest or Autocomplete is a function that provides suggestions
when users enter a search query into Google’s search box.
HOW TO USE GOOGLE, BING, & YAHOO SUGGESTIONS
You can also get Keyword Suggestions from Search Engines like Google,
Yahoo, and Bing to make your broad searches into long-tail keyword
searches.
Always start with a NEW Incognito Browser when you want to search for a
particular keyword. When you use Incognito Mode, Google doesn't deliver
results according to your account preferences and your interests. => Open 3
New Incognito pages for Google, Yahoo, and Bing and enter your keyword
to get some related search suggestions. => Scroll down to the "Searches
Related to KEYWORD" section and look at the Suggested Keywords. Click
on one of those Suggested Keywords and scroll down to the Suggested
Keywords section: Notice that the Suggested Keywords are getting more
Long Tail Keywords. Click on one of those Suggested Keywords and Scroll
Down again, your Suggested Keywords now become more of Long Tail
Keywords, and so on.
Searches with Yahoo are not that Great. Concentrate more on Google and
Bing

By now you have all the keywords you need and you are
ready to write your articles.

THE ALL IN ONE SEO TOOL

After your website starts getting a decent amount of traffic and your domain
gets older, you want to use an All in One SEO Tool called "RAVEN". This
tool helps you keep track of your website’s performance in terms of
Advertisements, SEO, or Analytics.
First thing: Go to https://raventools.com and create a new account. It's not
free but you get 14 days free trial which is enough for SEOing a website.
Raven Tools will help you analyze your competitors' websites as well as your
website. Again: This tool is good for OLD Websites NOT for Newbies. In
other words, use this tool when your website gets decent traffic and you need
to keep track of your competitors’ websites as well as your link building.
SECTION 3 - ON-PAGE SEO CHECKLIST
In the previous section, we finished off our Keyword Research Process and we now have our chosen
keywords which will be the centerpieces for our content. So, all we need to do now is create content
around those keywords.
In this section, we're going to get started on that process and move into the ON-Page SEO section of
this checklist.

STEP 9: GENERATE ONE KEYWORD PER PAGE

This is the checklist that you will use every time you write a new blog
post or create a new piece of content because it covers up all of the things
that you should have on your page to make sure that it's optimized and ready
for the Search Engines.
The first thing you need to do is log in to your website builder of
WordPress and create a new post. This is where we're going to implement
every single one of these steps. Make sure you have the "Yoast SEO" plugin
installed so you can implement all the Steps of ON-Page SEO.
Choose the first Topic/Keyword from the list of topics/keywords you have.
You want to "Pick One Keyword Per Article or Page" and use it as your
Focus Keyword on Yoast SEO. You’ll generally want to start with lower-
volume keywords per page when you are just starting with your SEO. =>
You want Google to get to know you and trust you. REMEMBER: You want
to grow organically!

STEP 10: WRITE TITLE TAGS THAT SEARCH ENGINES

LOVE
Now, after you’ve picked your focus keyword what you need to do is write
the Title Tag. The Title Tag is what appears in the search results as a title.
It's an extremely important indicator for Google. So, you want to spend a bit
of time optimizing this.
Every page of your website should have a unique title tag, preferably starting
with a relevant keyword which is your Focus Keyword. You also want to
Include Modifiers like “Best”, “Top”, “Limited Edition”, “2020” etc. to
stand out and to pick up long-tail searches. You also want to keep the Title
Tags 55 characters or less or they’ll appear truncated in search results. –
Don’t forget to spy on the competitor’s Title.
STEP 11: FOLLOW BEST PRACTICES FOR URLs
You want to check your URL’s page. You want to use short and sweet URLs
that include your target keyword. - e.g. www.yourdomain.com/target-
keyword. Avoid numbered URLs like www.yourdomain.com/p=123.
Always-use-hyphens-in-URLs. So how do you do that? => Inside Yoast
SEO, it’s your Slug. Whatever you enter into your Slug goes to what is after
your domain name URL: www.site.com/put-your-slug-here.
To RECAP: We covered Checklists 9, 10, & 11. Those were some major
ON-Page SEO points. You:

Used your Focus Keyword. One per Page,

Worked on your Title Tag by starting with a relevant keyword
which is your Focus Keyword, and
Followed best practices for URLs.
In the next step, we're going to focus on Meta Description. This is what
appears on the search result page. Getting it right at the beginning can
massively boost your Click-Through Rates.

STEP 12: ADD META DESCRIPTIONS THAT INCREASE YOUR

CLICK THROUGH RATE
You just completed the first 3 points of your ON-Page SEO checklist. In this
step, we're moving on to an important point 12 and will be looking at how to
skyrocket your Click Through Rate with Meta Descriptions.
Metal Descriptions are the preview of the page that appears in the search
result. It's called the Search Snippet: The title of the page + the URL + Meta
Description. And this is your last opportunity to grab people's attention and
get them to click through. It doesn't have a real SEO impact though because
Google doesn't look at this as much but it's a big driver of people getting
them to click through.
So, what are the best practices to achieve a Good Meta Description? =>

You want to highlight the benefit of your post or product

compared to the competitors who already appear in the search
results. You want to read all those Meta Descriptions on the 1st
 Google page result for that particular keyword and get a sense
of what's in there. Check to see if they look exciting. Do they
get you to want to click through? => Spy and create a better
Description.
Keep Meta Descriptions 160 characters or less or they’ll appear
truncated in search results. It’s recommended to start your Meta
Description with an ACTION word + what are the BENEFITS
of taking that action. Example: “Learn these 25 SEO best
practices to extend your website traffic, conversions, and
revenue. Technical SEO Checklist, Keyword Research, ON-
Page SEO and More!”. Notice I included a Verb Action +
Benefits to take that action.
This wraps up optimizing your Meta Descriptions. Next, we'll go over Step
13 and optimize your images in your blog post for the Google image
search results. This can help you get more traffic from the Search Engines.

STEP 13: OPTIMIZE FOR GOOGLE IMAGE SEARCH

RESULTS
How to Appear on the Google Image Search
Results:
Previously, you optimized your Meta Descriptions. Now, you are going to
optimize all images on your blog post for the search results.
There are many online users who use http://www.canva.com to create
images. The great thing about this tool is that they have lots of templates that
you can use. When downloading from Canva, choose the JPG option because
it's a small size image. (NOTE: Sometimes a PNG picture type is smaller
than a JPG type)
You need to rename your image to match your keyword then add it to
your WordPress Media Library. You also want to optimize that image as
well, especially the "ALT text" because this is really what Google will look
at to see what your image is about.
To RECAP: Create your picture with Canva. Make sure you name your
image with your target keyword and add keyword-rich "alt text" to the image
as well.
TIP: Resize and Compress your images to help with your site speed:
www.toolur.com. Note: Resize and Compress your image IS A MUST
before you insert it into a post.
Next, we're going to cover how to reduce Bounce Rates.
STEP 14: REDUCE BOUNCE RATES
After you optimized your images for the search results, you want to try to
Reduce your Bounce Rates.
How to Reduce Bouncing Rates:
If you want your Bouncing Rates reduced, you want to make your topic
clear right from the start by including your Target Keyword (Focus
Keyword) in the first 100 words of your article. People want to see the
keywords they searched for, right at the beginning of the article, or they will
bounce off.
STEP 15: BOOST YOUR SEO WITH HEADING TAGS
Include your keyword once in the H2 or H3 subheading. This helps you
break up your content into different sections to make it easy and scannable
for people and allow them to get through the content quickly. Go H4,5,6 if
needed => Google loves Subsections and Categories.

STEP 16: INCLUDE OUTBOUND LINKS

On the content that you want to publish, add a minimum of 2 outbound
links to authority sites (such as popular blogs, news websites, .edu, and .gov
resources). What you are doing here is showing Google that you are
establishing pieces of content with other websites. These are things that are
helpful and relevant to your audience. You don't want to link to
www.wikipedia.com just because it's an authority site. You want to link to
one of its relevant articles.

STEP 17: ADD INTERNAL LINKS

In each article or post that you create; you want to add 2-3 internal links to
your older articles when you publish a new one (You link your own articles).
However, whenever you bring external or internal links you want to make
sure that when someone clicks on the link, it opens in a new tab. To edit this
in WordPress => Click on that link => Click on the Edit icon => Click on the
Gear icon => Check this box ON: “Open link in a new tab”.

STEP 18: PUBLISH LONGER CONTENT

You want to make sure your post or article has at least 300 words. You want
to make it even longer - 1500 words for competitive keywords.

STEP 19: USE PROMINENT SOCIAL SHARING BUTTONS

Make sure your social sharing buttons are on the front and center of your
blog posts and articles. If this is a brand-new article and nobody has seen it
yet, you want people to like it and to share it out. If you don't have a plugin
yet, I recommend using the "DiggDigg" WordPress plugin from
https://buffer.com. They have 14 days Free trial with no Credit Card required.
Use that 14 days to spread the word and you don’t have to keep it if you don’t
want to. If the free trial was a success, I would go for the Pro version which is
$15/month. You can cancel at any time.

STEP 20: DOUBLE-CHECK YOUR WORK

The final point in the ON-PAGE SEO CHECKLIST Section is to double-
check everything. You want to check this "SEO Audit" Tool from
www.daraghwalsh.com/seoscore or any other free SEO Audit tool to check
what your SEO Score is. You just enter the page URL and see how it’s
optimized for a keyword or phrase. This is particularly useful if you do not
have a WordPress Yoast SEO tool. It will scan your page and tell you how
you're doing in all of these different areas.
This wraps up the ON-Page SEO Checklist section. It’s a process that you
want to use again and again – anytime you create a new post. Visit this
section and recheck it before you publish your next blog post.
Next, we'll be moving on to the Link Building section, a very important part
of SEO. You will learn strategies and techniques to build more links to your
new content and show Google that you're an authority on the topic.
 SECTION 4 - LINK BUILDING
In the last section, we've finished off with the ON-Page Optimization part of
our SEO Checklist. In this section, we're moving on to the Link Building
part. This is an important section of SEO.
So, what is a link? => When we started this training, we said that Relevance
is a key factor. It's a key way that Google determines who gets to the top of
the search results. It's no coincidence that Top pages on the SERP have their
keyword featured in the title, in the description, and sometimes even in the
URL. So, Relevance is a key factor.
However, another way that Google determines the ranking order of these
search results is by looking at the Site Authority. Google wants to put the
best content at the top of the search results and the way Google determines
this is through Backlinks. Google looks at how many websites are linking
to your website because if people are linking to it then it must be great
and as a result, your page ranks a lot higher.
The way we can look up Backlinks is by using the “Moz Bar Chrome
Extension” tool that we used before to assess the PA - Page Authority and
the DA - Domain Authority when we were working on our Keyword
Research Process.
Moz Bar tool can also provide you with the number of links of websites
pointing back to a particular webpage.
In the backlink’s arena, you can manually submit your backlinks or you can
automate the process. Manually is done for Free and you control what you
pick and choose. Automated service is never free (be careful if it’s free). In
this training, we will explain Backlinks in general and then you manually
submit your website.
If you would rather pay a minimum of $100/Month, I suggest
https://ahrefs.com for backlinks.
“So, before we tackle backlinks steps, we want to make sure we understand
what backlinks are and how they work.”
The Real Backlinks and How you can get Them:
We’ll go over “Link Building Strategy” and then we’ll “Analyze
Competitor's Backlinks, Rankings, & Traffic”. This will give you a sense of
how you can create similar Backlinks for the content that you've just created
so that Google can see you as an Authority around that keyword.

PageRank or PR algorithm – According to Wikipedia, PR is “an algorithm

used by Google Search to rank web pages in their Search Engine Results.
PageRank was named after Larry Page, one of the founders of Google.
PageRank is a way of measuring the importance of website pages.”
In the early days, PR was easily accessible and visible to everyone and the
score was 0 -10 where 10 is the highest, and 0 is the lowest score. But
nowadays, several tools can analyze your website and give it a PageRank
score. However, the official PageRank which was developed by Google is not
visible to everyone and it is only restricted to Google and their Algorithm.
So, we are going to use the MOZ tool from https://moz.com. We'll use it to
check Page Rank.
Here are some facts:

New domains or Spammy domains usually score low while Big

 Names like Facebook, Twitter, or Amazon usually score higher.
You need to use MOZ often to check your website's rank.
PageRank is defined by COUNTING the NUMBER and
QUALITY of LINKS to a page. This number (or element)
determines how important the website is.
ALWAYS REMEMBER THIS: It’s about (Number +
Quality) of links.
What is a Backlink:
There are several types of links which we'll go over later on. Think of it this
way: The more important is the website, the likely it will receive many links
from other websites. => When your website is more important, other websites
mention you and put your link on their website giving you BACKLINKS.
So, if you are receiving “DoFollow” backlinks from other websites such as
social bookmarking sites, blog sites, etc., Search Engines are going to think
about your website as an important site because your website is getting a
good number of backlinks + good quality backlinks.
Social Bookmarking websites are sites where users share their content. It’s
very important, as an Online Marketer, to add your content to these Websites.
It will help you increase your brand awareness, get your posts indexed more
quickly, and increase your website’s traffic. As an SEO expert, you need to
be familiar with this strategy and use it as part of your marketing strategy.
Backlinking is time-consuming when it's done manually. However, I would
rather do it once a day for a few websites than hiring someone to do it for me
and get in trouble with Google.
Example of Bookmarking Websites:
www.pinterest.com www.reddit.com
www.a1bookmarks.com www.fark.com
www.scoop.it www.bibsonomy.org
www.gen-eff.net www.instapaper.com
www.whitelinks.com www.social.wikitechguru.com

www.bookmark4you.com www.bookmarkwiki.com
 www.onlinewebmarks.com www.tumblr.com
www.votetags.info www.akonter.com
www.wirefan.com www.aixindashi.org
www.plus.google.com www.qqpipi.com
www.vtv10.com www.bookmarkinghost.infobookmarkfeeds.com

www.sfcsf.org www.sluft.com
www.mettablog.com www.slashdot.org
www.dzone.com www.pearltrees.com
www.stylehive.com www.ttlink.com
www.addthismark.com www.jodohkita.info
www.openfaves.com www.coolpot.com
www.cosap.org www.quora.com
www.socialbookmarknow.info www.greateststory.info
www.socialbookmarkzone.info www.google.com/bookmarks
www.socialbookmarkssite.com www.london8.net
www.prbookmarks.com www.jofrati.net
www.url.org www.goldenmidas.net
www.activebookmarks.com www.plurk.com
www.bookmarks2u.com www.a2zbookmarks.com
www.sociopost.com www.newsciti.com
www.bookmarkgroups.com www.diigo.com
www.dictaf.net www.ihaan.org
www.bookmarkingbase.com www.bloggalot.com
www.bookmarkee.com

Now that we defined what backlink is, let's go over what link building is.
What is Link Building? The process of building quality BACKLINKS for
your website is called Link Building. You can't rely on 1 or 2 Backlinks.
You need to create multiple backlinks and a couple of categories of those
backlinks. Example: From web 2.0, true PBN, Guest posting, Social
Bookmarking, social links, etc. => This group of categories of your links is
known as Link Building => You build your links on certain category
websites.

The example in the picture above is a perfect scenario for your website.
Now, let’s go over the most 2 important factors in Link Building:
Number & Quality. => I prefer to get 1 good quality backlink with an old
domain name (high DA) rather than 10 bad backlinks from new domains
(low DA) => Focus on “Quality Then Numbers”.
Let’s understand this with a view from Googlebot. When a Search Engine
sends a Spider to a website, the spider picks up links on that page and stores
them in the Search Engine's database.
Let's say 20% of Internet websites are sending links to YouTube => For
Google, YouTube must be so important and will always be on the SERP no
matter what the quality of those backlinks is => And by the way, there is a
big debate going on Numbers vs. Quality of Backlinks.
Now, let’s ask yourself this question: Would you go to a restaurant you were
referred to by your friend or by an unknown person? The answer is your
friend. Why? Because of TRUST! You trust your friend.
Example:
 When a high-quality website refers another website, Google
likes to visit that website and then categorizes it as a trusty
website.
When a Spammy website refers another website, Google
dislikes visiting that website and then categorizes it as a
Spammy website as well.
=> When you work on Link Building, use your common sense
carefully.
If you get a lot of Backlinks from spam/Blackhat sites, it will
negatively affect your ranking.
But, if you get even fewer backlinks from trustworthy and
reliable websites, it will have a major effect on your ranking.

Now let’s go over DoFollow and NoFollow Links and

understand how they work.

DoFollow And NoFollow Links

Let’s talk about 2 important attributes of links: NoFollow & DoFollow.
As a user, you will not notice any difference between these 2 links because in
anyways the user will follow that link. If you want to see the type of that link,
you need to look at the source code and from there, you can tell if that link is
a NoF``ollow link or a normal link (DoFollow).

NoFollow Links: <a href="http://www.example.com"

rel=”NoFollow">Example</a>. Websites that allow comments
on their pages usually use the NoFollow attribute link. But why
does a website use NoFollow links? => The main reason for
this is the fact that the website has no control over the links that
are added to its pages. By default, the site's developer adds a
setting to the website so that all links on the comments will get a
NoFollow attribute and when there is such an attribute in the
code, Search Engine Crawlers don't follow those links either. =>
Websites that give NoFollow links don't take the risk with
 Search Engines. In other words, if site A gives a DoFollow link
to site B and Search Engine finds out that site B is a Spammy or
bad site, they will also classify site A as Spammy or bad site
and their ranking will fall. Another reason why a website uses
NoFollow links is the fact that this website is an authority
website (I am the boss here).
An example where you see NoFollow settings:
◦ Blog comments
◦ Forum posts or Reviews posts
◦ Editable Wikipedia pages
=> Links with the NoFollow attribute will not help your organic search
rankings as DoFollow links do.
=> By default, all links are DoFollow links unless the NoFollow attribute is
attached to the code.
=> Search Engine Crawlers follow DoFollow links. In other words, they
continue to crawl other pages they discover through standard links.
=> In SEO jargon, you will hear a lot about Link Juice. If the link is a
DoFollow link, then Link Juice will be passed onto your site.
Next, we will be talking about Types of Backlinks.
So, how do you add NoFollow links to your Website? => The answer is to
either add it manually or search for a plugin that can do automatically add the
NoFollow link to all your external links. I recommend “WP External Links
Plugin” - https://wordpress.org/plugins/wp-external-links

To do this manually: Let's say you add an external link

www.another-website.com => All you do is add the NoFollow
tag as follows:
<a href="http://www.another-website.com" rel=”NoFollow"> Another
Website</a>

Types of Backlinks:
This a good article you want to look at https://moz.com/beginners-guide-to-
link-building/types-of-links
There are 3 types of Links:

1. Natural In-content editorials Links: This link is

NATURALLY given by the author of one of the websites. In
other words, the link here is given without asking for it. I am
naturally giving a link to this website because it has some
unique content, or News, or Research and I want my users to
refer to it. => So, I am giving the link naturally to that website.
=> Those are pure Gold Links. Usually, those links are given to
you without you asking for them. they are given editorially to
you by the website owner. Why? Because you have content that
is relevant to their website.
=> NATURAL LINK: DEPENDS ON THE OTHER
WEBSITE OWNER.
2. Manual Outreach Links: This is where you ask for the link.
Site A outreached (usually through email communication) to
Site B and asked for a link. “Example: Hi Dear, I have an article
that fits into your niche and I want to post it on your website. In
return, I would like a backlink from your website to my
website.”
=> You are manually contacting website owners and bloggers
and requesting them that you link to their site. => This is quite
common and good practice. => You reach out to some blogger
community, or to some popular bloggers where you give them a
good article about 500 to 700 words and in exchange, they give
you a Backlink. However, this is a long process and you need to
find different bloggers, email them, and wait for their response,
then send them the article on their particular topic, and then
they will give you a backlink whenever they post that particular
article.
NATURAL LINK: DEPENDS ON THE 2 SITES OWNERS
AND THE CONTENT YOU ARE OFFERING.
 3. Self-created non-Editorial Links: These are links that you
place yourself in places such as YouTube, Directories, Blog
Posts Comments, or Forums without asking for their
permission. The value of these links usually = 0 because the
owner of those sites (YouTube for example has added a
NoFollow link to their site). So, post these links only if
necessary. HOWEVER, there are good worth places such as
Quora answers and Yahoo answers. Do not SPAM or you will
get Penalized by Search Engines.

STEP 21: SET UP A BACKLINK BUILDING STRATEGY

I will show you 2 methods to build your Links and you can choose what fits
you or choose both.

Method 1:
Link Building Campaign:
The following is one of the best ways to organically build your Backlinks
treasure. We'll be talking about Link Building Campaign. It's very important
to plan a proper campaign for your Link Building.
There are 4 important different steps/options that you need to follow when
building your Link Building Campaign:

STEP 1: Set a small Goal => Target 10 Backlinks every

Month for the first 6-10 months. Raise it to 20-30 per month
once you are generating a good amount of traffic. => During
this period, you need to continue providing content to your
website.
=> In the first 6-10 months, you should have 30-70 posts on
your site and 60-100 backlinks. => This is a good way to get
you some organic links as well. => The point here is to follow a
small target and achieve a big return.
STEP 2: Ask Website owners in your niche to give you
backlinks => To help you with this trick, you need to ask them
 that you have an interesting article or infographic that will fit
their web site's content and you want a backlink in return.
STEP 3: Backlinks on Social Media Sites => Have your brand
identity online is an important thing to have and building Social
Proof is a great source as well. You want to add Social Media
Share Buttons on your website so that users can share your
content on their social media accounts. => TIP: Add this plugin
“Social Share by Danny: https://wordpress.org/plugins/dvk-
social-sharing” and take advantage of the 14 days FREE trial.
If your site is a non-WordPress, you can download some APIs and DOCs for
your platform.

STEP 4: Determining where to get these backlinks => There

are 3 ways you get your backlinks from:

1. Build great, unique, and original content. Add some

infographics as well. This will help you get natural visitors and
attract backlinks. Usually, Natural Links are low in the early
phase of your website’s startup. But as you grow up, your
natural links will increase exponentially.
Social Media is easy to tackle. Join Groups, comment on pages,
and forums. Etc.
2. Create your Brand online on every Social Media platform
such as Facebook, Twitter, LinkedIn, etc.

3. Answer questions on Quora. Don’t spam. Answer with

quality, you get a lot of organic traffic. Quora Answers won’t
help you with SEO but you get a lot of traffic with it.

Ways to Get Quality Backlinks:

Here is an article you want to read: “How to Get High-Quality Backlinks
with Infographics and Boost your SEO” https://www.99signals.com/high-
quality-backlinks-infographics
Previously, we have talked about link building and what are the different
types of backlinks we can create. Now, we'll be talking about ways to get
quality Backlinks. We'll be working on 4 different methods by which we can
create quality backlinks.

1. Broken-Link Building Method: This is a quite common

method. It involves contacting the webmaster to report a broken
link on their website. At the same time, you recommend your
website link as a replacement for their broken links. => There is
a Chrome Extension called "Broken Link Checker" you can
use to check for broken links on a website.
https://chrome.google.com/webstore/detail/broken-link-
checker/nibppfobembgfmejpjaaeocbogeonhch?hl=en
Other extensions:
◦ “Check My Links”:
https://chrome.google.com/webstore/detail/check-my-
links/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en
◦ “LinkMiner”:
https://chrome.google.com/webstore/detail/linkminer/ogdhdnpiclkaeicic
hl=en
Here's another free online tool to help you as well:
http://validator.w3.org/checklink

2. Backlinks through Infographics: To start, you need to create

Infographics and the best place for this is www.canva.com or
www.freepik.com => Once you have your Infographics ready,
you go to www.siegemedia.com/embed-code-generator =>
Enter the details about your website and your infographic and
then copy the code in the field called “Results Preview - Share
this Image On Your Site”.
The question is how to find where to put your infographics?
=> You look for those bloggers who are using some stats or
using some comparison between different
versions/products/services.
Example: Create an Infographic that compares 2 cameras and go from there.
The blog owner will love to post a such nice infographic on their website in
return for your Backlink.
Infographics are very useful in Social Media.

3. Backlinks through Guests Articles: Guests Blogging is the

most effective way to reach new audiences. By publishing
articles on quality websites, your content will be seen by new
readers. This means more traffic to your website. Remember,
it’s not just about a backlink, it’s about increasing your online
reputation and your social media followers. => Search Google
for ‘guest articles’ and look for those websites that accept Guest
Articles.

4. Write For Us Method: Search Google for “smartphones +

inurl:write+for+us” => This way, you’ll find all those websites
that allow Guest Post = Write For Us. Look for those websites
with good DS, PA. => You always check out DA-PA through
the MOZ toolbar: If the score is low, do not click on it, it may
be a virus. Make sure you read their requirements as well.
Google loves Guest Blogging.

The following 2 Steps are about “Spying on

Competitors”:
In your SEO journey, you have to spy on your competitors. If you're serious
about getting organic traffic, spying on your competitors is MANDATORY.
=> There are no other words to put this in but: You need to spy on your
competitors and check their “Online Marketing Strategies” and their
“Social Media Activities”. You want also to investigate their “Link
Building Campaign” or their “Earning Techniques” and their “Content
Marketing Methods”. There are several tools and tips you can utilize to spy
on the competition:

Login to www.ahrefs.com and go to your Dashboard. => This

is a very expensive tool but it does everything. => Add all the
competitions' URLs and study their stats including "Ahrefs
 Rank, Domain Rank, Backlinks, Organic Keywords, etc." You
can even contact the webmasters from there and ask for a
backlink.
Login to www.monitorbacklinks.com. This is one of the best
free trial tools. You can use it FREE for 30 days. => Take
advantage of it!
This is a good article you want to read: https://moz.com/beginners-guide-to-
link-building/tactics
Read this also about Social Bookmarking websites:
https://docs.google.com/document/d/1MeKmJoFb4tLbhXrX4j6odN5_oWTPI-
JEiWt8azzcm9g/edit?usp=sharing
The following is the last 4 steps in “Ways to get quality backlinks”:
Internal Links: These are key factors in running a successful blog. You can
pass your own link juice to your own website with your own Anchor Texts.
This helps you decrease the Bounce Back Rate.
With a good internal linking structure, you can help your user to easily
navigate through your website and increase the overall user experience. YOU
MUST INTERLINK YOUR ARTICLES/POSTS/CONTENT!
Weekly Roundups: One of the best strategies to do this is to contact
bloggers or websites running Weekly or Monthly Roundups. To do this,
Google Queries like "your keyword + Roundup". Make sure you sort your
results by “past week” or “month”.
Write Testimonials: An easy method to earn quality backlinks is to write
testimonials on websites you bought something from. You'll spend only a few
minutes, and you can earn a link from a page of an Authority website. You
have good chances to get a link in exchange for your testimonial. =>
“Testimonials” is a good trick to build backlinks.
Contact Journalists - Bloggers: To get links to your website, you have to
spread the word about your business. And what better way to do this than
outreach to Journalists and influencers from your niche and ask them to write
about your website or ask them to write on your website and share the link on
their Social Media. It may be challenging to find someone's email address but
don't get discouraged. => This will improve the authority of your blog in
front of the people.
Donate: Yes, you can gain backlinks by donating to nonprofit organizations.
This method is quick and straight to the point. All you have to do is find
charity websites in your niche that accept donations and allow backlinks to
the websites that have donated. => A lot of Open Source Tech companies ask
for donations as low as $1
(Example: https://www.djangoproject.com They will mention you on their
website and their DA is 77 & PA is 50 (by Moz)). Think about it, for $1 you
are getting a premium link from this website. => You need to search for
similar sites by using the SimilarWeb tool. => https://www.python.org They
both may give you a NoFollow link. But since you are getting a backlink
from Big DA score companies for $1 each, you can’t beat that.
Get Interviewed: Once you become the authority in your niche, you will get
many interview opportunities. Don’t lose those opportunities. But till then,
you search for websites that are running interviews and tell them you would
like to participate and contribute. => Once you have a few backlinks, have
great blogs on your website, have some traffic, you want to use your Name
out there.
Conclusion: Earning Quality Backlinks can be challenging. However, you
can easily find Link Building Opportunities by using the right resources and
methods. Remember that growing your backlink is very important for your
business. Remember also that maintaining your backlinks is as important as
building them. So, you need to monitor your backlinks regularly by using
tools such as “Monitor Backlinks from https://monitorbacklinks.com ”,
“Aherfs”, “Majestic”, etc.

Types of Links you Need to Understand:

Here is an interesting article you want to read: “Types of Links You Need To
Understand
https://drive.google.com/file/d/15tNSCSU7zc7gZ4tZnUCGVKx87-
Fh_MB2/view“

Method 2:
To start analyzing your Competitors' Backlinks and getting ideas on how you
can generate Backlinks is very easy. You just come into the Moz Bar that you
should have now installed on your Chrome and you are logged in, then you
Google search your keyword => Under the Listing on SERP, Moz Bar
provides you with # of links a page has => Click on that Backlink # => It
takes you to "Open Site Explorer" - an Overview of that page: It shows you
a full list of links for that page.
To check a Backlink, click on a listing on Moz => It takes you to the
article/page where that link came from. => Read through that article till you
find the Backlink to that web page.
Usually, most of those backlinks come from Guest Posts, such as
https://www.socialmediatoday.com for example. Guest Posts allow you to
create a Guest Post and build backlinks that way.
What you should also understand, when you're looking at these different
opportunities and how your competitors have built their backlinks, is that not
all Backlinks are created equal. => Your goal is to get "Do-Follow"
Backlinks. So, let's take a moment to explain this: First off, Google
recognizes 2 types of links Do-Follow and No-Follow Backlinks. Any links
that are posted on Social Media, in Blog Comments generally by default are
all No-Follow meaning that they do not pass any SEO value through them.
The reason that Google meant those is just to avoid SPAM.
To check if the link is a No-Follow or Do-Follow link, open the page's source
code => Search for that link and look at what's behind that link: No or
DoFollow to tell.
No-Follow doesn't have real power, it could be great for bringing in traffic
but it won't help you from an SEO perspective.
Moz can also help you sort out links to easily find the competitors with
DoFollow and NoFollow links.

STEP 22: ANALYZE YOUR COMPETITOR’S BACKLINKS,

RANKINGS, & TRAFFIC
This is the easiest way to get started with your link building campaign. Look
at each of the Top 10 search results for your target keyword, view the link for
each page using the MOZ SEO Toolbar. Focus on their “Inbound Links”
from “Only External” sources to get an idea of who has linked to them. You
can also use Ahrefs, Majestic SEO & SimilarWeb to spy on the competitors
marketing strategies that you can replicate.
Your goal should be to earn those “Do-Follow” links if you want to get that
authority boost from the link.
In the Moz tool, you can see each Backlink's PA & DA as well. So, what you
want to be looking for when looking at the link opportunities is, you want to
try and get it from the Websites that have the highest PA & DA and you can
even sort the list.
So, if you're trying to earn Backlinks, you should try and get them from high
Authority sites in your niche. You want to check all the competitors on the
top SERP and use the Sort option of Moz to sort links and see where the
competitors are getting their "DoFollow" Backlinks: Check if High Authority
site, Check the text used as Anchor text, see what is working for them and
replicate that work for yourself.
Besides Moz, you can also use www.Ahrefs.com, www.Majestic.com
& https://www.similarweb.com/ tools that we have looked up before which
will essentially give you a lot of the same information but because you're
using the free version of these tools, you might be able to pick up more
information if you use as many as possible.
SimilarWeb tool may not help you with backlinks but it should be useful to
get a sense of, in general, where the competition is getting their traffic from,
where their audience is from, and where do they get their traffic across the
different sources.
You can use all of these tools to uncover your competitors' marketing
strategies that you can replicate.
Next, we're going to go over the practical steps to move forward and build
those links.

STEP 23: MAXIMIZE LINKS FOR YOUR SEO

CAMPAIGNS
Now that you understand your competitors' Backlinks, Rankings, and Traffic,
it's time to actually take action on that information, maximize links for your
SEO campaigns, and manually build links for this content that you just
published. What you can do is once you have found those sites that have DO-
Follow backlinks, you can manually reach out to them by email to pitch your
latest blog post or product. Example: "Hello, I came across your article called
“XYZ” and noticed you referenced this article. It's one of my favorites. I've
also put together a checklist for new websites and SEO audience perhaps you
want to reference that as well, etc."
In other words, after you find authoritative links with the tools we used
above, you reach out to those sources to pitch your latest blog post or
product. Expect a 5% response rate from these cold emails. Another thing
that you can do to maximize links for your SEO campaign is to search for
existing non linked content (content on Authoritative website without link(s))
using these 2 tools here: “Mention” or “Buzzsumo” - www.mention.com/en
and www.buzzsumo.com: Contact the owner or author of the piece and ask
them to kindly link back to you if possible.
This is another way you want to do and maximize links not only for your
SEO campaign but for your website in general. And essentially you just want
to contact the owner and ask them to kindly link back to you if possible and
you don't want to be too pushy. Do not expect a huge response on this but it's
worth doing this work because it's an easy way to get backlinks to your
Website.
Next, we're going to talk about the type of content that you need to create and
generate a lot of links and social shares.

STEP 24: ADD CONTENT THAT GENERATES LINKS &

SOCIAL SHARES
Previously, we learned how to maximize our SEO campaigns. Now, we're
going to go over how to create content that generates Links and Social
Shares.
We’ll use 5 smart ways to generate links and social shares so that you get an
idea of how to create content that is going to win:

1. Model Successful Content. You want to try and model content

that's already been successful and already proven to generate
links and social shares. You want to use Buzzsumo -
https://buzzsumo.com tool to analyze what content ideas work
best for any topic or competitor. Enter a topic like ‘drones’ =>
What pops up is a list of articles that have been published online
 in the past year (you can filter the date + other filters as well).
You can also see the social shares that the article got across
Social Network. You can also view the backlinks (with pro
version) there as well. => What you could do is have a look at
the top articles, see what they've got in common, and then write
an article around that topic from spying on them. => Use
Buzzsumo as a place for Inspiration and write on those
topics that have been shared on Social Media the most!
So, this is a great place to start if you want to model successful content. See
what is already getting results. If something is already getting results and
works for others, you have a much better chance of getting results yourself.

2. Put Together “Best of” Lists. Include other people in your

content to get them to share your content. Example: This
website does a good job implementing the “Top 1o List”
method - https://listverse.com => TOP 10 list is a great way to
create content that generates a lot of links and social shares on
autopilot. The smart thing about this ‘best of lists’ is they're
very easy to put together. You don't have to create a lot of
content. You just have to find content that's already been
successful and put it together in a list. And the beautiful thing
about a piece of content like this is the fact that webmasters are
constantly looking to be on Top 10 or Top 5 lists and are
willing to share your post and link back to it, and then share
with their audience because they made it into the top 10 or top
5. => This is an extremely powerful way to include other people
in your content and get them to share that content on your
behalf because it's in their interest. It makes them look good.
3. Crowdsource Content. e.g. Experts On Why Building Your
Email is So Important:
https://www.campaignmonitor.com/blog/email-
marketing/2019/04/importance-building-email-list CrowdSource content is
the 3rd way to generate links and shares on autopilot. => This is similar to the
best-of lists. However, it takes a little bit more work. You might have to
tweet to experts or email them and ask them for contributions. Those experts
will likely share your site with their audience because it makes them look like
an expert.

4. Publish Survey Results. e.g. SEO Pricing: 600+ Agencies

Share Costs & Pricing Model:
https://moz.com/blog/seo-pricing-costs-of-services. Publish Survey Results is
the 4th way to generate links and social shares on autopilot. In this example,
you could easily create a survey and use the survey results from the type form
online survey. You just gather those survey results and publish them. This
guy surveyed his audience and then he posted the results. People liked and
shared the survey on their websites. => Be creative and people will link to
you! especially if they participated in the survey with their information on it.
This is a very smart way to get people to want to share your content.
Note: We started this training with the “Market Research” section and we
created our Survey. It's time to use it!

5. Create Infographics. e.g. Noob Guide to Online Marketing -

https://unbounce.com/noob-guide-to-online-marketing-
infographic. Creating Infographics is the final way to generate a
lot of links and social shares on autopilot. See this example
above. The way that these get links back to your website is that
people embed these infographics into their web site using a
piece of code. => So, you just copy and paste and then put that
in, and you will have a paragraph like this on your page. There
are tools that you can use to generate or download Infographics:

Piktochart: https://piktochart.com,
Infogram: https://infogram.com,
Canva: http://www.canva.com,
Visual: https://www.visual.ly
Those were 5 ideas that you can use and generate links and shares on
autopilot. You might not be doing this right now but you've got to get your
brain kind of thinking how can I involve other people in the content that I'm
making and give them a reason to share it. So, that wraps up Step 24.

STEP 25: Monitor Negative SEO & Remove Bad Links

In this step, your job is to remove Negative SEO that can affect your website
very badly. You want to constantly check for negative SEO and remove those
bad links. We will start with:

An understanding of what Negative SEO is,

How to protect your website from Negative SEO,
How Negative SEO occurs,
How to protect your Backlinks, and
How to Remove SPAM links.
What is Negative SEO?
To simplify things: Positive SEO helps your website to grow organically &
ethically in front of Google and rank higher in the SERP while Negative SEO
prevents your website from ranking higher on SERP because of its unethical
behavior.
When you exercise Negative SEO, you are doing things that are not under
Search Engine Guidelines.
Negative SEO:
Negative SEO refers to the practice of using Blackhat SEO and unethical
techniques to:

Sabotage a competitor's rankings in Search

Engines (you try to degrade the ranking of your
competitor's website),
Illegally Boost your ranking on the SERP.
Negative SEO attacks can take several different forms:

Hack a website and write bad content that can degrade the
website's ranking, or add bad links to the hacked website.
Building 100s or 1000s of Spammy links to a website. Some
crazy owners hire freelancers to use bots that add 1000s of
backlinks in 24 hours.
Copying your content and distributing it all over the internet.
 When you or someone can just copy and paste content from
your website and paste it onto many high authority websites
such as 2.0 guest posts. This rises a search engine flag and your
website may get penalized because this is considered duplicate
content and Search Engines don't like this.
To sabotage your rankings, someone can send you many links
with flagged keywords such as “Viagra, porno, poker, etc.
keywords” from unethical websites.
Creating fake Social profiles and ruining your reputation online.
To sabotage you, someone can create fake social media
accounts with your name and start sending you traffic with
negative keywords.
TIP: Try to get the username of your website in all major social
media accounts or someone else will get that name and starts
sabotaging your rankings. So, get that username first even if you
won't use it.
Removing the best backlinks your website has. Here, someone
can remove the best backlinks from your website. Using your
identity, a person can contact the website that gave you the
backlink and asks to be removed.
This is REAL: Your competitor or someone can do all these negative SEO
activities against your website and sabotage your rankings. => You need to
protect your identity of emails and social media. => Google is strict about
Negative SEO. However, the Negative SEO business is still booming. Just
check Fiverr.com and you will see that some freelancers are willing to help
with Negative SEO for just $5. They will create fake blog links, blog
spamming with keyword spamming + comments + you name it.
There are also many forums online that discuss Negative SEO such as
warrior forums www.warriorforum.com.

As a starter (when you just created a website), you have no

enemies yet. As you start growing, you will start getting a good
number of good visitors as well as enemies and you may want
to start protecting your website from Negative SEO.
 For someone to attack you with negative SEO they need to
spend time and money.
TIP: You will start to get hit with Negative SEO when you
move your SEO strategy from Long Tail Keywords to Broad
Keywords!
TIP: If you build your backlinks in a fast momentum, you will
be flagged by Google Penguin Algorithm which is created by
Google to monitor those websites that add many backlinks per
day.
You want to check out this article: 8 major Google algorithm updates,
explained - https://searchengineland.com/8-major-google-algorithm-updates-
explained-282627

Rule of Thumbs: If you enroll in Negative SEO or even when

someone sabotages you, Google will penalize you.
Sometimes Google manually reviews your website to detect Negative SEO.
A negative penalty from Google will impact your Website’s search rankings.
Therefore, if you don't remove those backlinks or activities, Google will rank
you very down and can also remove you from their Search Engine for a
month or so.
=> You want to watch this YouTube video about Negative SEO from Google
Webmaster Pro to help you understand what Google is trying to do to stop
Negative SEO: https://www.youtube.com/watch?v=HWJUU-g5U_I

Next: We'll be talking about how to identify and fix Negative

SEO and how to prevent your website from Negative SEO
attacks.

Protecting your Website from Negative SEO:

We'll be talking about how to prevent negative SEO Attacks: Prevention is
better than Cure!
Follow this helpful list to prevent SEO Attacks:
 Create Email Alerts from Google Webmaster Tools. => Go
to Google Search Console => Click on the Settings Gear icon
=> Click on Search Console Preferences => Enable Email
Notifications. You will get an email whenever something is
added/edited or even sabotage to your website.
Here is a sample email from Google:
[To the owner of www.site.com.
Search Console has identified 1 new coverage related issue.
Etc. We encourage you to fix this issue, etc.]

Track your backlinks profile and get email alerts when you
get new links, with tools like www.monitorbacklinks.com.
Other tools: Ahrefs, Moz, SEMRush. Once you setup your
email notification, you will get an email anytime a backlink is
added. You can also monitor if your backlinks are good or bad
by reading that email and going straight to the link and verify it.
=> You can also use other tools www.prestasoo.com or
www.spyfu.com
Remark: As of now, Link Explorer from Moz is free -
https://moz.com/link-explorer
Secure your website from malware and hackers and use the
Google Authenticator plugin for WordPress. => It's
recommended not to use free themes as they are not safe. Use 2-
Steps Verification for every login to your cPanel. If you have
WordPress, Search for "Google Authenticator plugin - by
MiniOrange". Go to Users => Your Profile => Scan the code
=> Enter the 6-digit number generated by your phone.
Check for duplicate content with
www.copyscape.com: If you find someone using your content, you email
them and if they don't remove it, you file a complaint with DMCA => Just
search Google ‘DMCA complaint: Digital Millennium Copyright Act’ and
you’ll find the right place to do this.
 Detect who is using your Business name to sabotage you on
Social media and other websites - www.mention.net. If someone
tags you anywhere online, you get an email that you have been
tagged.
Monitor your website’s uptime with www.pingdom.com. You
get a notification when your website is down, monitor if speed
is slow, etc. Example: You work hard for your website’s speed
and reduced it to 2 seconds. A few days later, that speed score
jumped up to 17 seconds without you doing any serious updates
to your website. In this case, you contact your host company.
Another tool you can use is www.detectify.com. It's very
important to monitor your website’s uptime and speed or you
will be losing money.
Don't accidentally use Negative SEO against your website.
For example, don't try to add 1000-5000 in just a couple of days
from Non-Authority Sites. => Grow organically with 20-100 per
few days.

Don't make enemies. This is very important because Cyber

Attacks are there and bad people use them all the time. Follow
Healthier Competition and try not to make enemies.

Protect your Best Backlinks and Remove SPAM

Links:
Protect your Best Backlinks: The best way to protect your
backlinks is to always use your real business email address.
Let's say you want to contact www.geeksnipper.com/write-for-
us to write for them so that they can add your link on their
website, you do not contact them with other email types such as
[email protected]. Your enemy can also use a similar email
address such as [email protected] and contact them on your
behalf then ask them to remove your backlink. Because both
email addresses look the same, the webmaster may think it's
 you and then remove your backlink. - Another Negative SEO.
Remove all Spam Links: You can track all your links either
with Ahrefs, SEMRush, Link Explorer from Moz
(https://moz.com/link-explorer) => Free:
www.monitorbacklinks.com.
=> You can also visit your Google Search Console Account => Click on
Search Traffic => Links to Your Site => You will see all the list of the
links you are getting with some data.
What you do next is copy a particular backlink from Google Search Console
and open it in a new window => Use Moz toolbar to investigate their DA +
PA, Check if they have an SSL Certificate, Check their Spam Score as well.
If the backlink seems not right, you need to remove it.
Another way to do this: Use a Notepad to copy all the domain names'
backlinks you want to remove => Save this as a “txt” file => Do a Google
search for "Disavow Tool" from Google, you will get this tool:
https://www.google.com/webmasters/tools/disavow-links-main => Select the
property (domain name) from which you want to remove or disavow links =>
Upload that txt file => You're done.

You want to verify what you want to disavow: If your txt file
includes www.domainname.com, the entire domain will be
removed including all other related pages you may have. but if
you just want to remove a particular page, you need to specify
that page such as www.domainname.com/page.html. In this
case, only that particular page is disavowed and not the entire
domain name.
TIP: It's quite hard to verify every link through Google console, it's better to
use Ahrefs or https://moz.com/link-explorer => Very powerful tools: You see
their DA, PA, SPAM SCORE, DoFollow, NoFollow, etc. all in one page:
Great! => Select all the links you want to remove then click on Export =>
Save as txt file => Visit Google Console and follow the steps above to
disavow links.
 EFFECTIVE MARKETING STRATEGY
In this training, we’ll go over this Online Marketing Technique to Build
Traffic, Backlinks, & Valuable Relationships. This technique is one of the
most effective marketing strategies out there. It’s called “The Poster Boy
Formula” => You can use it right the way even if you have no audience.
You can see the original article here: https://videofruit.com/blog/poster-boy
=> This is the strategy that this Guy had used to go from not having a
business to being featured on Lifehacker, quitting his job, and doubling his
salary in 8 months. He calls it the ‘The Poster Boy Formula” strategy.
Let’s summarize the strategy in 2 sentences: “Buy some authoritative
website’s product or service then write/podcast/video your experience with
that product or service. THEN let the seller know about your experience and
chances are you will be featured on their website or you get a shoutout about
your business.”
SHORT VERSION
Product launchers must prove that their product works and the best way to do
this is to showcase their most successful customers. => Your Job is: Be that
story.
Companies spend 1000’s of dollars advertising their services and products.
Often, those advertisements are case studies of their customers. => You
advertise the Success of one of your customers. Example: Apple created an
ad for its iPhone 5 featuring the success of “Lonely Planet Travel Guides”.
=> It’s a win-win situation.
=> The formula is basic: Find established companies (like Apple) that have
your target audience and become their Poster boy (Like Lonely Planet).
Here are the 4 steps to this strategy:

1. Pick a Target - Choose a company with your target

audience: Find an established company or a Big Influencer that
has your target audience and become their Poster Boy.
2. Document Everything – Record one big win with their
product or service. The more detail the better:
This is the key part of the strategy for you to become a Poster
Boy. You want to be a case study for them. (You are the
 smallest and they are the biggest => You want them to use your
success. It's a win-win situation: It works like testimonials or
reviews). Your job is to write or record your big win with their
product or service.
. Example: You record a video review showing how you used
and succeeded with product A. You can just make a 1 min
quick video explaining how you used their product and how it
helped you succeed or solve your problem in an XYZ period)
=> Then what you do is you share the link with them. Chances
are they will get in touch with you and ask for your
testimonials.
So, the key thing about this strategy is creating a success story. And of
course, you're going to want to share that because everybody wants to share
success stories to convince their audience that what they have created gets
results.

1. Let them know your Results. Give them detailed

information on your success:
You get in touch with them through an email or see if they have a "Guest
Post for Us" link then say something like "hey you know I've had amazing
results with your tool. Let me share my stories with your customers and your
potential customers on how to use the tool. Etc.” What you do is you Tweet
to the owner and let them know what you are doing with their product. =>
And that's the key thing. And that's really why you're being a Poster Boy
because you're showing how you got this big win. And of course, they're
going to want to have you on their podcast because you are an example for
them to show their potential customers their product and service. Chances are
they will also email your case study to their mailing list. What's important is
to get a backlink to your website and that is extremely valuable to get that
from a very high authority website. Now, prepare for traffic.

2. Prepare for Traffic - Give away a piece of high-value

downloadable information on your website to capture the
traffic: Give away a High-Value downloadable item, such as an
eBook, on your website. Give away gifts will help you capture
 the traffic. => This helps you get traffic as well as building
relationships with these top influencers. => Think about
building relationships with YouTube Influencers.
By using the Poster Boy Formula:

You will get traffic to your offer or website.

You will use someone else’s traffic to get you in front of your
target audience.
Helps you build relationships with these big influencers.
Helps you get that SEO advantage by getting Backlinks to your
website from huge websites.
This is an extremely powerful strategy with only 4 steps to it. And the key
thing is to just really pick a TARGET. The target, of course, is going to be
different for every type of business. So, you want to carefully choose where
you want to share your success story. Usually, those shares are done through
Podcasts, Video Conferencing, Phone Interview, or even be just via Twitter
or Facebook.
Sometimes, you don't even have to be using their product or their service.
You can go and use it, with the intention, to create a winning story and then
using the Poster Boy Formula. => Every business needs case studies. Be the
case study. Be the Poster Boy.
 CONCLUSION
The first thing you have learned when you started this training was that most
of those who use Search Engines, to find a solution to their problem, don't go
beyond the 1st page of the SERP. In this training, you have learned the most
important SEO marketing techniques to rank your website right where those
people can see it.
You are now an expert in On-Page and Off-Page SEO from Keyword
Research to Technical Auditing and Backlinking. You know it all. Go ahead
and use it. “Practice” must be your Bread and Butter and once you grab this
concept go and make some money. You just went through one of the best
training in SEO services and you have no excuse not to make money with
this.
Best of luck and regards;
Anissio Roumani