Brochure
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PML SD Business School :
CHANDIGARHOur >
VISKQ)N
To be a unique and different
business school for the creation
and dissemination of valuebased
management education for
grooming future leaders for India
andthe world.
Our
o>
MISSKG)N
*To attain and retain educational
relevance by offering contemporary
curriculum and focus on intemational
immersion
* To maintain academic respectability
and global corporate acceptability
* To focus on innovative and experiential
leamingWhat our Experts say
6
At SDBS, the focus
will be on creation of
soft skills for the future
ready students.
66
SDBS is committed
to building a mechanism
for encouraging and
rewarding innovation
and incubation facilities
in collaboration with
the industry,
“<4
Sh. Jagjit Singh Kochar
‘Chairman,
KBK Infrastructure Limited
ae
Sh. Vivek Atray
Motivational Speaker and
Former IAS Officer
66 66
At SDBS, we will be
66
csR
Creation of Deep delivering short term will be at the
Learning Labs will Capability & Capacity core of the
be a priority at Building programs for educational
SDBS industry & develop endeavour
design thinking ‘at SDBS,
solutions.
“Se
Sh. Sofi Zahoor
CEO, HumanCap India
“Ss
Sh. Bharatendu Kapoor
Management Professional
Dr. Raju Chandrashekhar
Management ProfessionalGovernors Message/ "Message,
16 fiseorom 17 /axcrom 18 oacnraee 19) /saenrcee 20
Pets | 202224 Stan / 2022.24 Pets | 2022.24 popm | 202224 coveragePML SD Business School,
Chandigarh
ABOUT
PML SD Business School, Chandigarh offers two year full
time Post Graduate Diploma in Management (PGDM) (AICTE
Approved) since 2020 with the vision of creating and
disseminating holistic value based management education for
‘building and grooming future leaders.
The Institution is promoted by GGDSD College Society,
Chandigarh, It is envisioned as a centre of excellence for
management education and is heading towards becoming a
unique B-School, different from the run-of-the-mill
‘Management institutions,
The GGDSD College Society has built reputation of being
‘an excellent centre of education in UT, Chandigarh and
adjoining states. A large number of its alumni occupy senior
positions in the reputed corporates in India and overseas or are
successfully running their own ventures. The Society strongly
believes in infusing ethical and moral values ints students.
Learn Today.
Stay Relevant Tomorrow.OUR BOARD OF GOVERNORS
The structure of the Governing Board represents a mix of academia and industry.
The members of Governing Board are as below
Ms. Vaishali Sharma
President, GGDSD College Society, Chandigath,
Head of Marketing SET (Sony Entertainment
Television), Sony SAB and Sony MAX
Hindi movie cluster
Dr. Siddharth Sharma
Vice President, GSDSD College Society
Associate Professor, Thapar University, Patiala
Dr. Anirudh Joshi
General Secretary, GGDSD College Society
‘ormer Dean, Student Welfare,
Panjab University, Chandigarh
Dr. S.C. Vaidya
General Secretory, GGDSD College Society
Former Chairman, UBS & Dean,
UL, Panjab University, Chandigarh
Prof. Dr. $.K. SHARMA
Professor Emertus
Former Dean University Instructions, Visiting Professor
University of Florida, USA. Fulbright Scholar,
Chairman Chemical Engineering Department & Founder
Director, Energy Resoarch Panjab University, Chandigarh.
Member Goveining Body PML SOBS
Dr. P.K. Bajaj
General Secretary,
GGDSD College Society
Former Dean and HoD,
GGDSD College, Chandigarh
Sh. Jatinder Bhatia
Finance Secretary,
GSGEDSD College Society
Former Councilor,
Municipal Corporation, Chandigarh
Dr. Ajay Sharma
Officiating Director,
PML SD Business School,
Chandigatn
Sh. Jagesh K. Khaitan
cM,
Kuantum Papers Limited
Mr. Sofi Zahoor
CEO, HumanCap India,
SAS Nagar, MohallMs. Vaishali Sharma
Prosident
GGDSD College Society, Chandigarh
Head of Marketing SET
(Sony Entertainment Television),
Sony SAB and Sony MAX
Hind movie clustor
MESSAGES
PML SD Business School is a big step forward in creating a fresh momentum in,
academies for the students of Ti-cily and neighboring areas. Launched in the
middle of the pandemic in August 2020, PML SD Business school was the brainchild
of the Late President Shri Upkar Krishan Sharma, who believed in creating an
institution that would lay a strong foundation in making students ready to face a.
digitally influenced corporate and business world,
Although very nascent and at the cusp of creating a great wave of transformation
in the areas of business studies, PML SD business schoo! is directed by the vision of,
the late President to create an environment where we nurture leaders who will
make a difference to their people, organizations and to the world at large with,
innovative ideas, humanistic values and unlocking solutions to challenges in
‘tomorrow's complexworld,
We are determined to create an environment where theoretical knowledge is
complemented witn practical prowess guided by industry expertise. We also.
believe in creating an entrepreneurial mindset where we challenge conventional
thinking and encourage our students to embrace diversity and develop
collaborative sls
Going forward, digital transformation will be big Imperative for corporate
organizations, businesses and even in the SME sector. We are preparing our
students to understand the impact of digitisation across diferent functions by
integrating new tools on decision making and mental models into our curriculum.
With a focus on developing advanced analylical and technological skis at every
step, we hope to prepare ourstudents to excel in whicheve’ field they choose.
Our intellectual rigor, modem hitech facilities and infrastructure, our workshops,
research projects, social engineering, industry expertise, seminars, symposia, and
case studies are cil designed especially to preoare students to future ready thel
We believe in the extraordinary potential that exists in every student and through
ouracademic endeavors we cim to help each student not only explore the innate
possibilities of their fe but push the boundaries of what they can achieve,
Inculeating values of honesty. integrity and an attitude that believes in creating
value for self and others. we are very clear that we are raising tomorrow's leaders
‘who willbe guided by a desire to make aposttive and humanistic difference,
So come be a part of this community that inspires the world to go beyond all
limitations and become c positive change for allwitnout any discrimination,
PML SD Business School has been set up by GGDSD College Society. having
an lustrous and proven track record of imparting education and Imbloing
values for over last five decades In Chandigarh. We have admirable
strength of clarge alumni network of GGDSD College, not only in India, but
across the world
PML SD Business School is all set to be a centre of excellence for
Managemen! Studies and promises !o be class apart. The aimis 1o empower
students to reach their optimal potential and fo become a transformative
force.
Management is an ever-evolving subject and we at PML SD Business Schoo!
are committed to being at the cutting-edge of management education.
Our PGDM programme has been designed keeping in mind the up-to-date
academic curriculum and offers ample experiential leaning opportunities.
We slrive to teach students to think deeply, broadly. creatively and
analytically in order them as to groom future leaders for India and the world
‘We welcome students who want to make a direct impact across different
sectors, be it ethical and responsible leaders in the corporate world,
impactful innovators, budding entrepreneurs or those with innate business
instinct and also others who wish to make a contribution fo society.
Qurvision isto be aunique and different business schoo! forthe creation and,
dissemination of value-based management education, Trust, responsibilty, Dr. Alay Sharma
respect and integrity will be at the core of everything we do at PML SD Officiating Director
Business School. We invite you to be a founding part of this mission and PML SD Business Schoo!
assure you of our indomitable commitment to your personal and ‘Chandigarh
professional development,
aDr. Gurjeet Kaur
Assistant Professor,
Taining and Placements Otter,
PML SD BUSINESS SCHOOL,
‘Chandigarh
MESSAGE
PML SD BUSINESS SCHOOL is established under the aegis of GGDSD
College Society that has the legacy of five decades of
phenomenal success in the fleld of education. At our B-school, we
consistently work towards nurturing the skills of our budding
professionals and prepare them to enter in the world of Corporate
to grow and learn. Using their sks attained from intensive training
and the encouraging leaming environment of our institute and
value added courses inculcated in their PEDM programme can
give them exposure and help in enhancing managerial
capabilities to work at varied profiles in organizations. Our
teaching pedagogy (which includes presentations, case studies,
lve projects, educational and industrial tours and participation in
seminars and conferences, club activities, sports and cultural
activities) helps towards acquiring skils sought after and needed
by organizations
| consider it to be an honor and opportunity to present to you a
group of young, dynamic individuals who have been groomed to
face challenges that lie ahead for them in the Industry and
corporate world asa whole.FACULTY
Dr. Susheel Chhabra, is Ph.D. MBA (HR), MCA, Certified Project Manager has 29 years of
experience in teaching and academic administration. He Is technology sawy and well
‘acquainted with statutory bodies such as AICTE, NBA. He has to his credit several research papers
Including 6 in Scopus Journals, edited 9 books, guided 4 M.Phil. Thess, External Examiner 3 Ph.O.
thesis, coordinated FDPs and MDPs, conducted several conferences at National Level. He Is
Scientiic & Scholarly Editor of ContentPro Intemational, USA and Ex Edilor-in-Chiet of 2
International Journalsfor 11 years, IGI Global, USA.
Ms. Richa Sharma is M. Com, MBA, ACS, UGC (NEN, holds more than 12 years of rich academic
experience, working with leading B-Schools in the area of Finance and Accounting. she has
International (Republic of South Altica) and National Patent publications. she hos delivered
sessions in FDPs and other various programs organized by The Insitute of Company Secretaries of
India (ICS), She continuously participates In research publications, seminars, workshops, and
faculty development programs. he Is pursuing her Ph.D. In the area of CSR from University Business
School, Panjab University, Chandigarh,
Dr. Manjul Vaidya (Assistant Professor, Nodal Otficer Entrepreneurship Management Cell) san
Ideal blend of corporate trainer, consullant and researcher wilh more than 18 years of
professional experience, having worked with global companies likes IBM, PwC, Mahindra and
Mahindra Ld. He would Ike to leverage this experience fo buld an interactive inlerface between,
the Industry and the Business School. Dr Manjul Vaidya Isa B.Tech (Mech), MBA trom UBS, Panjab
University, Chandigarh and Ph.D. In e-Governance from Punjabi Universiy, Patiala. He has
published more than a dozen academic research papersin journals of national and inteinational
repute and authored a book and a case study al IIM- Rohtak, He has been invited fo co-chair
sessions at Intemational conferences and is a key speaker at various educational insitutions
including Panjab University, NTR, and PEC University ete
Dr. Gurjeet Kaur (Assistant Professor, Taining and Placements Officer is a Ph.D. (Management),
MBA (Marketing), B.Tech (Information Technology). Gaining experience trom corporate sector,
previously and having worked in companies like HCL Infosysters, Honeywell Intemational etc. she
is wortking in Education sector, presently, With the blend of expertise ftom both Industies for more
‘han 11 years she exhibils her sks in diverse domains. she has authored various books on:
Management, Marketing, Sales and Services etc. for UG and PG students of diferent Universtiosin
India and published research papers in leading journals as well. She has worked as Training and,
Placement Officer in DAV College and also has tich academic experience in teaching in GGDSD.
College, Chandigath. she defines her role fo be prominent and promising for upiiting and
uiding he studentsin their protessionaljoumey.
Ms. Sukhpreet Kaur, Assstant Professor, An M.Com. (Gold Medalist) from Panjab Universty
CChandigath Ms Sukhpreet Kaur has many fists fo her credit including three patent publications
She is conversant with modem teaching research tools Ike SPSS, PROWESS, Ia, MS Excel and MS
Office besides having cleared the inter Level in Chartered Accountancy, She has o ich teaching
experience of eight years including that in GGDSD College, University of Fraser Valley andleading
B-Schools in the area of Accounting and Finance. She is pursuing her Ph.D in the area of Arificial
Infoligence. Her patent publications include - Investigation and analysis of factors influencing
Invesiment decisions in the banking sector, Empirical siuay of internatlonalization of small and
medium enterprise and Impact of Foreign Insitulional Investors on NSE and BSE. Sukhpreet kaur
has also co-authored an international book besides having altended more than ten Facully
Development Programmes and two Management Development Programmes.
Dr Agrim Verma Sovat is PhD (Panjab University), MBA (UBS, Panjab University), Mom (USOL,
Panjab University), NET possessing over 8 years of consistent, proven recoid of effective Teaching
‘and Management Research. she is a growth ofiented, hard-working and talented individual
Being academically dedicated and commitied, she makes an efor to go beyond classroom
teaching to ensure practical leaming for the ‘students. A siong communicator, organiser,
motivator, team player and a decisive leader with successful record in making leaming more
effective and comfortable. She specialises in the area of Strategic Management and Marketing
Research,Design Thinking
& Innovation
TWO YEAR FULL TIME POST GRADUATE _Principles that guide the PGDM programe:
DIPLOMA IN MANAGEMENT (PGDM) —_* Enhancing managerial prowess
B-School offers credit based two year + Gaining knowledge about relevant businesses practices
management programme approved by
AICTE. This programme has a curriculum inline
with industry tequirement and options for * Developing the spirit of creativity and innovation
students fo pursue various specializations. We + Balancing the noble goal of service fo society with
ensure that students attend: ‘economic aspirations
+ Understanding that digitalization is need of the hour
* Simulation workshops * Insights to new business practices
+ Imperative seminars
+ Team bullding workshops We assure our industry partners & prospective employers
that our students shall seek to add value while being actively
involved in day to day functioning of the organization.
« SPECIALIZATIONS OFFERED »)
tn )
rt i ee
Pres een) PR coo a eae Sas]
Venere mmCCUCK Deus oucay
+ Hands on exposure to corporate practices
rem
We ato) led rere oko
relied feel) ere) enc)
a mnCURRICULUM
FIRST SEMESTER
+ Business Economics
+ Business Statistics
+ Management Accounting
+ Organisational Behaviour
+ Marketing Management
‘+ Workshop on Managerial Computing
‘+ Workshop on Business Research Methods
‘+ Workshop on Design Thinking & Innovation
+ Workshop on HR, Marketing & Financial
Anaiylics
SECOND SEMESTER
+ Business Environment
+ Human Resource Management:
A Strategic Perspective
+ Operations Management
+ Corporate Finance
+ Legal Aspects of Business
‘+ Workshop on Managerial Communication
‘and Employability Skis
+ Workshop on Machine Leaming, Intemet
6f Things oN) and lock Chain
+ Workshop on Mulivatiate Staistical
Techniques
aa
El
THIRD SEMESTER
+ Strategie Management
+ Summer Training Report and Viva-Yoce
+ Business Ethics, Corporate Governance and CSR
+ Workshop on Professional Development
Group A:
Entiepreneutship ond General Management
Group 8:
Finance
Group ¢:
Marketing
Group D:
Human Resouree Management
FOURTH SEMESTER
* Workshop on Consultancy and Advisory Services
+ Research Project
Group A:
Entrepreneurship ond General Management
Group 8:
Finance
Group ¢:
Marketing
Group
Human Resource Management
PL
aSEMESTER-III & IV
GROUP A: (Electives)
ENTREPRENEURSHIP AND
GENERAL MANAGEMENT
Entrepreneurial Development And New
Enterprise Management
Entrepreneurial Finance
Family Business Management
‘Tax Planning For Entrepreneurs
Investing In Private Equity
‘Marketing For Entrepreneurship
Legal And Goverment Policy
Considerations in New Enterptise
Innovation Management
—
GROUP B: FINANCE
Financial Statement Analyss
Strategic Cost Management
Management Of Financial Institutions
Investment Management
Management Control Systems
Project Planning, Analysis And Management
Corporate Tax Planning
Financial Economettics
a
GROUP C: MARKETING
Advertising And Consumer Behaviour
Global Marketing Management
‘Marketing Research And Product
Management
Industicl And Rural Marketing
Supply Chain Analytics
Digital Marketing And Retal Management
—
GROUP D:
HUMAN RESOURCE MANAGEMENT
Labour Legislation
Intemational And Cross Cultural HR
Performance And Compensation Management
Organization Development And Developing A
Learning Organization
Business Negotiations And Conflict Management
Corporate Leadership:
Training And Development
GROUP A:
ENTREPRENEURSHIP AND
GENERAL MANAGEMENT
Managing Strategic Implementation And
Business Transformation
Managing Teams
Managing Global Enterpise
‘Organization structure And Design
Social Entrepreneurship:
GROUP B: FINANCE
Financial Derivatives
Intemational Financial Management
Behovioral Finance
Corporate Analys's And Valuation
GROUP C: MARKETING
Marketing Of Services
Global Supply Chain Management
Customer Relationship Management
And Soles Management
Application Of Accounting And Finance
In Marketing
GROUP D:
HUMAN RESOURCE MANAGEMENT
Latest Trends In Hr
Emotional Inteligence And Managerial
Effectiveness
Interpersonal Effectiveness And Team
Bullding
Talent & Competency Management
Ls oo i. ifACADEMIC COLLABORATIONS
CIMA “op with chandigarn
Smewnncis'ae=r Management Association (CMA)
A Memorandum of Understanding (MOU) has also
been signed with CMA to strengthen the
relationship between the two legacies on 21
February 2022, Considering the significance of
collaboration between industry and academia in
the present era, the MOU wassigned
ICTACADEMY ' IctAcademy
The Institute has Academic Collaboration with ICT
Academy in order to train and develop the next
generation teachers and industry ready students,
1IM CALCUTTA
Ga(co
Membership of Cll, FICCI, PhD
Chamber of Commerce
In order to keep pace with ever
changing, dynamic complex
business environment, the Institute is
a member of Confederation of
Indian Industry (Cll), Federation of
Indian Chambers of Commerce &
Industry (FICCI) and PHD Chamber
of Commerce and Industry
(PHDCC).
MOU with IM Calcutta Innovation Park
An MoU was signed with IIM Calcutta Innovation
Park (lIMCIP) to provide students with an exposure to
entrepreneurial ventures.
MOU SIGNED FOR INDUSTRY CONNECT WORKSHOPS
© NSEINDUSTRY INTERFACE
PML SD BUSINESS SCHOOL SIGNED MOU WITH -
PML SD BusINEss ScHooL,
"Sie 326 Grane B00
La oe 5 Bey ono.
PML SD BUSINESS SCHOOL organised an industry visit to ITC FOOD PARK, KAPURTHALA where in students were:
made aware of the production processes of various FMCG PRODUCTS like Biscults, noodles, juices, etc. It was,
enlightening experience for the students.INDUSTRY INTERFACE
Entrepreneurship Programme
Rotary Panchkula Greens organised an
Entrepreneurship Programme in collaboration
with TiE Young Entrepreneurs Chandigarh,
Rotaract Club and Institution Innovation Council
(IC) on 25 March 2023. The speakers
included Mr. Manish Verma, Chair TVE (Tie Young
Entrepreneurs) and Founder & MD, Prowon
Ventures Pvt. Ltd., Mr. Harit Mohan, Vice
President, TIE Chandigath and Founder & CEO,
Signicent Information Solutions LLP and Mr. Sahil
Makkar, MD, Punjab Angels Network. Ms. Kanika Rajdev, Chairperson, TE Women Chandigarh
Chapter, Founder Mindcog was Keynote Speaker on the occasion. Rotary District Governor,
Rin. VP Kalta was the Chief Guest. Project Chairman Rin, Deepak Gupta and Club President
Rin. Puneet Goel were aso present at the occasion,
Business Seminar: Industry And Academic Collaboration
for a Customer Friendly Market
The Business Seminar wos organised
‘on 16 March 2023, Mr. Samit Ray.
Regional Director, South Asia
Government Affairs Raytheon
Technologies Corporation at Raytheon
Technologies was the speaker, He paid
special attention to the prevailing
differences between industry and
‘academia which were hampering their
working os a coherent unit.
The workshop was organised on 20 February 2023
in collaboration with Institution Innovation Council
(IC), GEDSD College, Chandigarh. Dr. Ravinder
\gh. Civil Servant and Manager of the Central
Digital and Data Office (CDDO) of the Cabinet
Office in London was the expert speaker and
elaborated on the value of thinking outside the
box for asuccessful entrepreneur.LIFE AT PML SD BUSINESS SCHOOLLIFE AT PML SD BUSINESS SCHOOL
| a)WHY RECRUIT FROM PML BUSINESS SCHOOL?
(Ourreputable business schoo! provides arrich networking ecosystem, connecting students with accomplished
alumni Industry leaders, and potentialemployers.
Our B-School collaborate closely with companies to understand their recruitment needs, ensuring that
students are exposed to relevant opportunities and are well-prepared for the recruitment process, Our b-
school also provide vatious workshops, mock interviews, and resume building sessions to equip students with
essential skis o excel during interviews.
The curriculum at our distinguished business schools frequently designed in consultation with industry experts,
ensuring that students acquire the practical knowledge and skils cemanded by the job market. Case studies,
real-world projects, and collaborations with corporations provide hands-on experiences that bridge the gap.
between theory andpractice.
The brand value of our prestigious business school can significantly impact your employability. Recruiters often
have a positive bias towards candidates from renowned institutions, viewing them as more credible and
capable.
In conclusion, selecting our business school for placement is a strategic move thal can pave the way fora
successful career. Beyond educational content, a strong network, robust career services, diverse leaming
experiences, ndustry-aligned curriculum, and brand reputation collectively empower students to stand out in
the competitive job market.AASTHA DHINGRA
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Unter the aegis of GGDSD College Society, Chandigarh (Estd-1973)
Sector 32-C, CHANDIGARH. E-mail:
[email protected]
0172-4021150, 4053232, 988903232
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REACH US:
@ Placement Celt Ofice:
is Foor
PML SD BUSINESS SCHOOL
& Website:
www.pmisdbs.ac.in
2 E-mail:
[email protected]
© Phone:
Dr. Gurjeet Kaur
+91 8130584999
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