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13 - Lebanon Opportunities (Street Food) - Mountain Mudd-064650

How to open Street food business in lebanon with all details

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28 views4 pages

13 - Lebanon Opportunities (Street Food) - Mountain Mudd-064650

How to open Street food business in lebanon with all details

Uploaded by

casalletti
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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HOSPITALITY (© Links: Cck this aries entry in ‘Table of Contents on our website Street fod Small chains, vans, and kiosks are taking the restaurant business by storm kiosks and food trucks, in response to hanging social habits and purchasing power, With approximately one tenth of the Start-up costs and a return on investment in as soon as six months, street eateries represent a less risky and more affordable ‘way to start a food and beverage business in times of eis Et out is fast proliferating a slow of MARKET EVOLUTION (Over the past five years, the market for restaurants has evolved signfieanty, from Lebanese cuisine with a twist, to fusion cooking, to burger joints, and international branded diners. Most trendy restaurants were catering to a middle to upper end clientele. But with the slowdown in tourism and a drop in average purchasing power, the restaurant seene has been compelled to expand into the mass market. “Due to unexpected economic conditions, market evolution in the last two years was faster than usual and has produced new phenomens ‘and concepts,” said Ralph Nader, General Manager of Amber Consulting a hospitality consultaney ageney, and President of the Hospitality Consultants’ Association, People ‘who used to pay $60 per person fora dinner are now paying $40. "We struggled over the past few years to transform Beirut into a capital of fine dining, but the ersis has led to a market conversion,” said Raja Nasri Chairman of Turnkey Venture, another hospitality consultancy At the leading edge of the new fashion in dining: Street food at affordable prices, MONO-EAT Many new eateries serving single-item foods hhave opened lately. Some are comebacks of local, traditional sandwiches. Falafel Sahyoun, Falafel Arax and Boubouffe, have longsince been serving Lebanese street food. According to Nasri, this trond was simply brought back to life, but revisited with a modern twist, Newcomers include Just Falafel, Groon Falafel, and Shawarmanji, ‘among others. These new concepts have led the way and inspired followers, Just Falafel was created by Lebanese entrepreneur Fadi ‘Malas, frst in Dubai, before opening five outlets in Lebanon in less than two years The concept has since expanded into the UK, Turkey, KSA, Egypt, Oman, and the UAB, among others. “We are still implementing the local development plan, identifying and securing additional locations,” said ‘Maisa Mannila, Marketing Director at Just Falafel, She said that the results have been vory satisfactory, so far, Shawarmanji also represents something of a turning point in the industey. A market survey was carried ‘out two years earlier to learn what the favorite sandwich of the targeted audience was, The results revealed that after burgers, shawarma was the preference, “We believed we could start this trend through the first, shawarma diner,” said Leslie Achkouti eam oFPORTUNTES,FeBRUARY 2014 5S mL CLIENTS authoritie ned Anof hat_mobil

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