Republic of the Philippines

Department of Education
National Capital Region
Schools Division Office of Quezon City

4th Quarter Examination

Principles of Marketing
S/Y 2022-2023
Directions: Read each question carefully and choose the letter of the best answer. Write your answer
on the space provided before each number.

1. To develop a new product, it begins with a/an:

A. Business Model C. Idea
B. Research D. Business Plan
2. It refers to tangible goods that consumers can actually observe with their senses.
A. Services C. Experiences
B. Products D. Event
3. When selling goods and services, one can generate, stage and market:
A. Services C. Experiences
B. Products D. Event
4. The following are examples of services as products except:
A. Hotel accommodations C. Education
B. Health Care D. Close-Up as Toothpaste
5. To distinguish and identify the products and services with the use of signs, symbols, terms,
logos and names, we use:
A. Brand C. Trademark
B. Mementos D. User Interface

6. What part of the actual product you will see this image and other details: .
A. Crown C. Label
B. Body D. billboard
7. This is a strategy used to entice and invite customers to avail of their products and services
wherein price is much lower than that of the competitor
A. Mark up pricing C. Odd pricing
B. Cost-leadership pricing D. prestige pricing
8. Strategy to price a new product to attract the market to use it and be loyal to it.
A. Market Penetration C. Discriminatory Pricing
B. Market Skimming D. Psychological Pricing
9. Price is defined as the following except:
A. Cost plus mark-up C. Tool for strategy
B. Tool for communication D. Amount to produce or sell a product
10. High end luxury goods create a demand especially after when they are priced higher.
A. Giffen goods C. Inferior goods
B. Veblen goods D. Quality goods and brands
11. In setting the price, a proactive and marketing-based pricing method whereby the value of
the product to the market becomes the basis for the price.
A. Going-rate pricing C. Perceived value pricing
B. Mark-up pricing D. Target return pricing
12. It is bundling the slower moving products together with star performance offered at a
discount, making the package attractive to consumers.
A. Product line pricing C. Captive product pricing
B. Product bundle pricing D. By-product pricing
13. A distribution channel where they buy products in bulk, taking ownership and risks into their
 hands.
A. Online resellers C. Wholesalers
B. Company sales force D. Value-added Resellers

14. It is a mix of assigning exclusive and intensive distribution to limited areas.

A. Selective distribution C. Intensive distribution
B. Specialty dealers D. Professional sales agencies
15. These stores have an extensive variety of low margin, high volume goods mostly food staples.
A. Specialty stores C. Department stores
B. Supermarkets D. Convenience stores
16. The ways to compete with gray marketers as distribution channels:
A. Provide legitimate warranty services C. Proper presentation of the products
B. Provide a better overall customer experience D. All of the above
17. Pedro, a senior citizen bought a meal Php1,000.00. Considering RA 9994 or the 20% discount,
and VAT exemption, how much will he pay for the meal.
A. 892.86 C. 714.29
B. 800.00 D. 880.00
18. The cost of tote bag is Php10.00 each. If you want a 24% margin for your distributors and at
least 20% margin for yourself, how much would be your SRP.
A. 18.76 C. 10.44
B. 15.60 D. 17.86
19. It is portfolio of media used to push a message to consumers to achieve business objective.
A. Promotions mix C. Promotions research
B. Promotions budget D. Promotions sales
20. It refers to the traditional mass media vehicles like the print, radio and television.
A. Through-the-line communications C. Above-the-line communications
B. Below-the-line communications D. See-through-the line-communication
21. Personal communications refer to person-to-person promotions like the following.
A. Sales pitches C. Telemarketing
B. Trade and talk shows D. All of the above
22. In setting the promotions budget, there are four (4) methods.
A. Affordability method C. Percentage of sales
B. Competitive party D. All of the above
23. Non-personal communications refer to one-is-to-many communication media.
A. Print C. Radio
B. Television D. All of the above
24. The most common type of consumer promotion tools which include handouts, trial
packages, and taste tests.
A. Prize packs C. Coupons
B. Product samples D. Premiums
25. The social media that is very successful nowadays for business.
A. Facebook C. Instagram
B. Twitter D. All of the above
26. It is the process of discovering unfulfilled customer needs.
A. Market Segmentation C. Market Targeting
B. Marketing Process D. Market Positioning
27. In this marketing process, it proves that the market is significant enough to build a profitable
business.
A. Audit and Analysis C. Implementation
B. Planning D. Marketing Control
28. The formulation of mission and vision is part of this marketing process:
A. Audit and Analysis C. Implementation
B. Planning D. Marketing Control
29. What tool can be used in analyzing determining the availability of the resources for a new
product development.
 A. PEST Analysis C. Porter’s 5 Forces
B. 5C’s Analysis D. SWOT Analysis
30. Goal and Objective Setting, Target Marketing and Product Positioning is what part of the
marketing process?
A. Audit and Analysis C. Implementation
B. Planning D. Marketing Control
31. In this marketing process, it turns the strategic marketing plan into action plans
A. Audit and Analysis C. Implementation
B. Planning D. Marketing Control
32. Assume that you are the owner of a new telecommunications company. You will launch GenEx
1, a product with the most advanced features in the market. You are about to compete with
eight big names in the industry who hold 70% of the market share. Choose the best marketing
process to follow to ensure success of the business and create competitive advantage.

A. SWOT and PEST Analysis, establish goals and objectives, STP, and strategy formulation
B. Strategy Formulation, STP, establish goals and objectives, SWOT and PEST analysis
C. STP, establish goals and objectives, SWOT and PEST Analysis, Strategy formulation.
D. Establish goals and objectives, PEST, and SWOT Analysis, STP, Strategy formulation
33. One of the most commonly used tools in assessing a business’s internal and external
environments.
A. PEST Analysis C. Porter’s 5 Forces
B. 5C’s Analysis D. SWOT Analysis
34. Internal characteristics of an organization that give it an advantage over its competitors.
A. Strengths C. Opportunities
B. Weaknesses D. Threats
35. External factors that could endanger the integrity and profitability of the business.
A. Strengths C. Opportunities
B. Weaknesses D. Threats
36. The following can be considered in assessing company’s strength and weaknesses except:
A. Financial Resources C. Human Resources
B. Market trends D. Internal structures and processes
37. They are the group of individuals who will consume or avail of your product or service.
A. Product Positioning C. Target Market
B. Differentiation D. Segmentation
38. The perception of the offering that occupies the minds of consumers against other competing
products.
A. Product Positioning C. Target Market
B. Differentiation D. Segmentation
39. This is an operational document that outlines how a company will profitably offer its products or
services to customers.
A. Marketing Plan C. Feasibility Study
B. Marketing Research D. Strategic Plan
40. This section in marketing plan presents an abstract of the main goals and recommendations of
plan for management review, helping top management to find the plan's major points quickly.
A. Marketing Strategy C. Threats and Opportunities
B. Current Market Situation D. Executive Summary
41. Which of the following is not part of “The Market” in your Plan.
A. Market Size C. Market Trends
B. Market Needs D. None of the above
42. Where should we write the important positive and negative developments that might have an
impact on the firm and its strategies.
A. Market Strategy C. Threats and Opportunities
B. Current Market Situation D. Executive Summary
43. Outlines the broad marketing logic by which the business unit hopes to create customer
value and relationship and specifics of target market, positioning, and marketing expenditure
 levels. Ways on how the company will create value for customers to capture the customer
value in return.
A. Market Strategy C. Threats and Opportunities
B. Current Market Situation D. Executive Summary
44. This is where the marketing strategies are proposed based on a thorough analysis of
opportunities and threats, strengths and weaknesses, and the market for the proposed
product/services.
A. Marketing Strategy C. Threats and Opportunities
B. Current Market Situation D. Executive Summary
45. “To attain brand awareness level of 65% by December 2023”. Should be seen in what part
of the marketing Plan?
A. The Market C. Marketing Objectives
B. Executive Summary D. Marketing Strategies
46. If before your presentation you checked and analyzed your audience, determine your
purpose, and strategically selected appropriate information in presenting your marketing
plan. This is part of what process?
A. Plan C. Practice
B. Prepare D. Present
47. Timing your presentation so that it fits within your allocated time. If it is too long, remove or
simplify information, rather than speaking more quickly, this can be achieved through
______.
A. Plan C. Practice
B. Prepare D. Present
48. Maintain positive body language, especially with respect to your legs, hands, and eyes;
stand straight with your feet "planted on the ground". This will eliminate swaying and
nervous movements in the legs, you can move but do so with purpose.
A. Plan C. Practice
B. Prepare D. Present
49. Structure provides a framework of your presentation. This will assist you to sort information
and remember key ideas, while it will provide your audience with a logical guide as to what
will be considered and in what order.
A. Plan C. Practice
B. Prepare D. Present
50. This ability is a valuable skill for assessment tasks, interviews, and future work life. This skill
can be developed by everyone and is not reserved to those who are "naturally" confident at
public speaking.
A. Writing a Marketing Plan C. Revising a Marketing Plan
B. Planning D. Oral Presentation of Marketing Plan