As of 01 August 2024
INBOUND TOURISM UPDATE
July 2024
For July 2024, international air and sea ports KEY MARKETS, JULY 2024
across the country recorded a combined total of
525,466 visitor arrivals. Among them, 468,016 The top five markets for this month include South
were foreign nationals while 57,450 were overseas Korea, securing the top spot with 140,150 visitors,
Filipinos. accounting for 26.67% of the total share. The
United States of America remained in second place
Visitor Arrivals with 86,438 arrivals and a share of 16.45%.
July 2024 July 2023
Japan reached the third rank with 32,020 arrivals,
Foreign Visitors 468,016 467,919 making up 6.09% of the total share, and China
Overseas Filipinos 57,450 48,385 claimed the fourth place with 28,521 arrivals,
accounting for 5.43%. Taiwan remained in the fifth
Grand Total 525,466 516,304 place with 21,382 arrivals, representing 4.07% of
TABLE 1: VISITORS ARRIVALS, JULY 2024/2023 the total share.
The remaining markets are Australia with 19,090
The Philippines welcomed 525,466 visitors in July arrivals (3.63%), Canada with 17,110 arrivals
2024, resulting in a 1.77% increase compared to (3.26%), the United Kingdom with 14,432 arrivals
the same month in 2023. (2.75%), Singapore with 12,084 arrivals (2.30%),
and India, which ranked tenth place with 8,458
6 arrivals, accounting for 1.61% of the total share.
5.5
5.25 5.16
5 South Korea 140,150
4.5
USA 86,438
4
Japan 32,020
3.5
3
China 28,521
July 2024 July 2023 Taiwan 21,382
Australia 19,090
FIGURE 1: JULY 2024/2023 Canada 17,110
(In Hundred Thousand)
UK 14,432
Singapore 12,084
In July 2024, the country recovered from the
India 8,458
previous months' downward trend, marking a
5,000 55,000 105,000 155,000
14.39% increase in visitor arrivals compared to the
prior month. FIGURE 3: TOP TEN VISITOR MARKETS, JULY 2024
6 5.74 5.82
5.25
5.5
5.06 PROFILE OF VISITORS, JULY 2024
5 4.59 4.47 4.59 Age Group
4.5
4 Inbound travelers aged 35-44 years contributed a
3.5
share of 20.14% to the total, followed by 45-54
years at 19.33%, and 25-34 years at 16.75%.
3
Jan Feb Mar Apr May Jun Jul Sex
FIGURE 2: MONTHLY VISITOR ARRIVALS,
JANUARY TO JULY 2024
More male visitors traveled to the Philippines with a
(In Hundred Thousand) 53.23% share, while female visitors comprised
46.77% of the total.
TD-OTDPRIM-SEAIMD-009-00
As of 01 August 2024
Purpose of Visit
The main purpose of visit of most inbound travelers
was Holiday/Pleasure at 73.03% of the total, while
7.91% flew to the Philippines to Visit Friends / CLARK MANILA
Relatives. Visitors on Business/Professionals VOLUME: 29,075 VOLUME: 350,436
%SHARE: 5.53% %SHARE: 66.69%
comprised 6.00% of the total arrivals. Other
purposes of visit include Education/Training/
Studies with 2.39%, Convention/Conference with
CATICLAN
1.23%, Health/Medical Reason with 0.27%,
VOLUME: 4,280
Government/Official Reason with 0.25% and %SHARE: 0.81%
Incentive with 0.01%.
KALIBO
Purpose of Visit % Share VOLUME: 15,098 CEBU
%SHARE: 2.87% VOLUME: 89,436
Holiday / Pleasure 73.03 %SHARE: 17.02%
Visit Friends / Relatives 7.91 BOHOL
VOLUME: 34,182
%SHARE: 6.51%
Business / Professional 6.00
Education/Training/Studies 2.39
Convention/Conference 1.23 DAVAO
VOLUME: 2,946
Health / Medical Reason 0.27 %SHARE: 0.56%
Government / Official Mission 0.25 FIGURE 4: ARRIVALS BY AIRPORT OF ENTRY, JULY 2024
Incentive 0.01
Others 8.91 Below is the breakdown of visitor arrivals at the
TABLE 2: PURPOSE OF VISIT, JULY 2024 country’s international gateways in July 2024
compared to the same period in 2023.
AIR VISITOR ARRIVALS, JULY 2024 Port of Entry
July-24 July-23 %Change
(AIR)
Manila International Airport served as the country's
Manila 350,436 341,016 2.76%
main gateway, welcoming 350,436 or 66.69% of
the total air visitor arrivals. Mactan-Cebu
Cebu 89,436 97,213 -8.00%
International Airport received a total of 89,436
visitors, accounting for 17.02% of the total share,
Bohol 34,182 15,917 114.75%
and arrivals at Bohol-Panglao International Airport
reached 34,182 or 6.51%. Clark 29,075 32,715 -11.13%
In addition, Clark International Airport recorded Kalibo 15,098 22,609 -33.22%
29,075 arrivals (5.53%), Kalibo International Airport
had 15,098 arrivals (2.87%), Caticlan International Caticlan 4,280 3,220 33.92%
Airport had 4,280 arrivals (0.81%), and Davao
International Airport had 2,946 arrivals (0.56%). Davao 2,946 2,693 9.39%
Puerto Princesa - 831 -
Laoag - 15 -
TABLE 3: AIR ARRIVALS BY PORT OF ENTRY,
JULY 2023/2024
Source of Data: e-Travel
Prepared by: Statistics, Economic Analysis, and Information Management Division
Office of Tourism Development Planning, Research, and Information Management
Tourism Development, DEPARTMENT OF TOURISM
TD-OTDPRIM-SEAIMD-009-00
As of 01 August 2024
VISITOR RECEIPTS
JANUARY TO JULY 2024
13.18%
VISITOR RECEIPTS
PHP 323.68 BILLION
From January to July, visitor expenditure reached Top Spending Markets, July 2024
about PHP 323.68 billion, a 13.18% increase from
PHP 285.99 billion during the same period in According to the latest data, visitors from South
2023. Korea spent the most among all markets, with their
expenditure contributing approximately PHP 11.25
billion. The United States of America secured the
323.68
second position with a total expenditure of PHP
7.07 billion, followed by Japan in the third spot with
PHP 2.62 billion. China claimed the fourth rank
285.99 with PHP 2.33 billion, and Taiwan rounded out the
top five with PHP 1.75 billion. Australia occupied
the sixth position with PHP 1.56 billion, Canada
followed at the seventh rank with PHP 1.40 billion,
Jan-Jul 2024 Jan-Jul 2023 the United Kingdom at the eighth spot with PHP
1.18 billion, Singapore at the ninth position with
FIGURE 1: VISITOR RECEIPTS
JANUARY TO JULY 2024/2023 PHP 0.99 billion, and India secured the tenth rank
(in Billion PHP) with PHP 0.69 billion.
South Korea 11.25
The average per capita expenditure for July is
about PHP 60,080.72. It is estimated that a visitor U.S .A. 7.07
had an average length of stay of 9.73 nights and Japan 2.62
an average daily expenditure of PHP 6,174.79 China 2.33
during their visit to the country. Taiw an 1.75
Aus tra lia 1.56
Average Per Capita Spending Canada 1.40
July 2024 PHP 60,080.72 UK 1.18
July 2023 PHP 92,730.91 Singapore 0.99
India 0.69
Average Daily Expenditure
July 2024 PHP 6,174.79
FIGURE 2: TOP SPENDING MARKETS, JULY 2024
July 2023 PHP 7,138.64 (In Billion PHP)
Average Length of Stay Notes:
1. Visitor Receipts is computed using the Visitor Arrivals, Average Length of
July 2024 9.73 nights Stay (ALOS) and Average Daily Expenditure (ADE).
2. This is the INITIAL Tourism Receipts computation for 2024, and will be
July 2023 12.99 nights subject to revisions at the end of the year and when there is a change in the
methodology.
3. There may be a slight difference in totals due to rounding off of figures.
Sources of Data: e-Travel and Visitor Sample Survey (VSS) 4. Visitor Receipts is converted into Philippine Peso using the July 2024
Prepared by: Statistics, Economic Analysis, and Information Management Division Average Rate by the Bangko Sentral ng Pilipinas computed at USD 1 = PHP
Office of Tourism Development Planning, Research, and Information Management 58.48
Tourism Development, DEPARTMENT OF TOURISM
TD-OTDPRIM-SEAIMD-009-00
