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How To Buy Foreclosures - Buying Foreclosed Homes For Sale in Oregon - Find & Finance Foreclosed Homes For Sale & Foreclosed Houses in OregonBBBB

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0% found this document useful (0 votes)
45 views60 pages

How To Buy Foreclosures - Buying Foreclosed Homes For Sale in Oregon - Find & Finance Foreclosed Homes For Sale & Foreclosed Houses in OregonBBBB

How to Buy Foreclosures_ Buying Foreclosed Homes for Sale in Oregon_ Find & Finance Foreclosed Homes for Sale & Foreclosed Houses in OregonBBBB

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thiagohakone
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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How to Buy Foreclosures: Buying Foreclosed

Homes for Sale in Oregon


Find & Finance Foreclosed Homes for Sale & Foreclosed Houses
in Oregon

by
Brian Mahoney

Get Massive Money for


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6. Creative Financing (Video Training Program)

7. Expert Credit Repair (Video Training Program)

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ABOUT THE AUTHOR


Brian Mahoney is a #1 best selling author and has over 300 business start-up guides, real
estate investing programs and Christian literature. He started his company
MahoneyProducts in 1992.
He served in the US Army and worked over a decade for the US Postal Service. An active
real estate investor, he has also served as a minister for the Churches of Christ in Virginia
and Michigan.
He has degree's in Business Administration and Applied Science & Computer
Programming.
His books and video training programs have helped thousands of people all over the world
start there own successful business.
http://www.briansmahoney.com/
Copyright © 2017 Brian Mahoney
All rights reserved.

DEDICATION

This book is dedicated to my


Father Ulester Love Mahoney

ACKNOWLEDGMENTS

I WOULD LIKE TO ACKNOWLEDGE ALL THE HARD WORK OF THE MEN AND
WOMEN OF THE UNITED STATES MILITARY, WHO RISK THEIR LIVES ON A
DAILY BASIS, TO MAKE THE WORLD A SAFER PLACE.

Disclaimer
This book was written as a guide to starting a business. As with any other high yielding action,
starting a business has a certain degree of risk. This book is not meant to take the place of
accounting, legal, financial or other professional advice. If advice is needed in any of these
fields, you are advised to seek the services of a professional.
While the author has attempted to make the information in this book as accurate as possible, no
guarantee is given as to the accuracy or currency of any individual item. Laws and procedures
related to business are constantly changing.
Therefore, in no event shall Brian Mahoney, the author of this book be liable for any special,
indirect, or consequential damages or any damages whatsoever in connection with the use of the
information herein provided.
All Rights Reserved
No part of this book may be used or reproduced in any manner whatsoever without the written
permission of the author.

Table of Contents
Chapter 1 Foreclosure Real Estate Investing
Overview

Chapter 2 Finding Wholesale Real State Nationwide

Chapter 3 Finding Wholesale Real Estate In Oregon

Chapter 4 How To Finance Real Estate

Chapter 5 How to reach a billion people with

YouTube Video Marketing

Chapter 6 How to Access a Goldmine of Government

Grants!

Chapter 7 Expert Tips on Property Management & the

Best Software to use


Chapter 8 Real Estate Terms

Chapter 1
Foreclosure
Overview

Foreclosure Overview

What is Foreclosure

A foreclosure is when a bank, or the mortgage holder of a property takes the property of a
homeowner who has not made interest and/or principal payments on time as stipulated in the
mortgage contract.

Types of Foreclosure

Judicial Foreclosure

A house sold by judicial foreclosure is a mortgaged property sold by the courts. The bank or
owner of the property get the proceeds, then other lien holders and even the borrower if there is
anything left after the sale. Judicial foreclosures take place in all 50 states and U.S. territories.
The lender begins the process of a judicial foreclosure by filing a lawsuit against the borrower.
Since it is a legal action, everyone involved must be notified of the proceedings. Notification of
the proceedings can vary(classified ads to posted notices) from state to state. There is usually a
hearing to determine the proceedings.

Foreclosure Overview

Nonjudicial Foreclosure

Some jurisdictions allow lenders to foreclose property without getting a court order first (power
of sale clause). This is called a non-judicial foreclosure.
Non-judicial foreclosure is only available for deeds of trust with power-of-sale clauses. They are
not available for traditional mortgages.
Where available, non-judicial foreclosures are heavily regulated. Generally, before foreclosing,
lenders must give special notice to the property-owner. Afterwards, lenders must wait a specified
time before auctioning off the property.

Strict Foreclosures
Strict foreclosure is only available in a few states like Connecticut, New Hampshire and
Vermont. If a mortgagee wins a court case, the court orders the defaulted mortgagor to pay the
mortgage within a specified period of time. Should the mortgagor fail to do so, the mortgage
holder gains the title to the property with no obligation to sell it. This type of foreclosure is
generally available only when the value of the property is less than the debt.

Foreclosure Overview
Real Estate Investor

Start-up Cost: $10,000 - $50,000

Potential Earnings: $25,000 - Unlimited

Typical Fees: No money down


to unlimited
Advertising: Real Estate Publications. Real Estate Agents. Social
media.

Qualifications: Knowledge of the real estate market. Access to Capital.


Maintenance Knowledge.

Equipment Needed: Cell phone. Computer. Internet access. Home


repair tools.

Foreclosure Overview

Home Business Potential: Yes

Staff Required: Yes & No.

Hidden Cost: Appraisals, interest, finance fees, eviction costs,


downturns in the real estate market.

Start up costs
Recently I purchased a 5 bedroom home with over half an acre back yard for under $7,000 from
a bank. So you can litterally start your business with 1 or 2 credit cards if you have no money at
all.
Later in this book you will be shown how to find real estate at a deep discount on a consistant
basis. Many people simply don't believe they can purchase property for the price of a
automobile. They have been culturally programmed to start out with an apartment, then go to a
real estate agent to purchase a home. That is one reason there are so many low cost homes
available. A recession and the economy in general is another. What ever the reason, great deals
are almost everywhere.

Foreclosure Overview
Potential Earnings
I have made tens of thousands of dollars flipping property and rented property out for hundreds
of dollars of monthly positive cash flow. Both have their advantages. Either way your potential
earnings are limitless. The most important thing is to understand total cost.
Total Cost is the total amount of money expended to establish an investment position. Total cost
includes commissions, accrued interest, and taxes, in addition to the principal amount of
securities traded. Anticipate all costs, before you invest in a property.

Advertising
Real estate magazines and online classified ads(craigslist) are a great place to advertise a home
for sale or rent. However, Social Media has become more and more relevant in the real estate
investing business. There are all types of social media web sites. Pinterest, Facebook, Instagram
and Twitter to name a fee. However for real estate investing I believe there is no substitute for
YouTube. From the comfort of their home, a person can take a complete walk through your
property. YouTube is free and reatively easy to get started. A complete YouTube tutorial is
included in this book.

Foreclosure Overview
Qualifications: Knowledge of the Market
A man's machine broke. He spent hours, then days trying to fix it. Finally he called a
professional repair man. In just a few seconds, the repair man pulled out a hammer, whacked the
machine and it was fixed. The man was handed a bill of $100. The man said "I'm not paying you
$100 for just swinging your hammer." The repair man responded "you are not paying a $100 to
me for swinging my hammer. You are paying a $100 to me for knowing where and how to swing
my hammer."
Success in real estate investing is not complicated. Buy low. Sell higher. You simply need to
know, what is low and how to find it. There is no substitute for patience and research. When I
purchased that home from the bank for $7,000, I had been going online for 3 hours a day for
months, viewing properties from multiple real estate web sites.
Viewing so many homes, gave me a masterful knowledge of the market, so I could then easily
determine what is low and what is high in the market. It also gave me an idea of how long it took
for properties to sell and for how much. Every market is different. Don't take real estate agent's
word for things. Make their word part of determining the market for yourself.

Foreclosure Overview
Equipment Needed

Today you need a cell phone, a computer and a good internet connection to be an effective real
estate investor. When you are starting out, it may also help if you have an ability to do some
property repairs yourself.
Places like Home Depot and Lowes offer free classes on many typical home repairs. If you are
going to do repairs yourself, then you will also need to add home repair tools, like circular saw,
hammer, wrenches and drills, to the list of "equipment needed".

Staff Required

Do you need a staff? Yes and no. No, because you don't have to have people on payroll. Yes
because you are going to need assistance to run this business effectively.
Your team should include but not be limited to, a real estate attorney, several quality real estate
agents, at least 2 handymen, and a bank loan officer or private money lender.
Foreclosure Overview
Hidden Costs

Attorney fees, Appraisals, interest, finance fees, eviction costs, downturns in the real estate
market. Are just a few of the hidden costs in real estate investing.

When hiring an attorney, make sure you find one that specializes in real estate investing. One
who knows contracts inside and out. Making this quality investment will help to reduce the cost
on the majority of the other hidden fees.

CHAPTER 2
REAL ESTATE
WHOLESALING
How to Find Wholesale Residential & Commercial Real Estate

How To Find Wholesale Real Estate

There are several basic methods to find real estate at wholesale prices. There are foreclosures and
pre foreclosures, so get excited! There are hundreds of great deals just waiting for you to find
them! The first method is Searching Public Records.

Searching Public Records

Go to your county's recorders office and look for notice of default or notice of sale. The
advantage of this method is that many newly posted properties have not been seen by your
competition. The disadvantage is that it usually takes more time to find property than the other
methods.
Here is a tip. When ever a county clerk helps you, get that person's name and thank them face to
face. Then go home and call the office and thank them again. Wait about a week. Then purchase
a thank you card and mail it. Your kindness is going to stand out to that clerk. In turn that clerk is
not likely to forget you. You in turn will likely have an ally in that office. The old saying “It's
not what you know, but who you know.” This method helps the clerk and yourself get to know
each other quicker than usual. At the very least, you should feel good for being a nice person!

How To Find Wholesale Real Estate

Another advantage to searching public records is Probate Properties. You will need to be
educated in your local area's probate laws to purchase those properties.
Probate is required for all estates that are not protected by a trust. The average duration of
probate is 7 to 8 months.
If the house is owned outright, the estate is responsible for remitting property taxes and insurance
premiums throughout the probate process.
Estate administrators can elect to sell the property if it is causing financial harm to the estate. If
the estate does not have sufficient funds to cover outstanding debts, the probate judge can order
the property sold.
How a probate house is sold depends on the type of probate that is used. “Court Confirmation”
is the most common type of probate used. A judge must approve all of the aspects of the
management of the estate. Independent Administration of Estate's Act (IAEA) governs the 2nd
type of probate administration. It allows estate executors to engage in estate administrative
affairs without the court management.

How To Find Wholesale Real Estate

To purchase probate property you have to know which probate system is being applied.
Properties can be bought directly from the estate executor when Independent Administration of
Estate's process is in effect. You can place your bid through the court system when court
approval is required.
An investor interested in finding probate real estate must research public records. When people
pass away their last will and testament is recorded in the probate court. The last will and
testament will contain valuable information such as the estate assets, who is the beneficiary, and
contact info for whoever is administrating for the estate.
Property records should show if there are any liens on the property and if so, who holds the lien.
They should also show the properties appraised value, the year it was constructed, the square
footage and the lot size. The records may also help you to determine if there have been any tax
liens placed on the property.
Do your due diligence when purchasing any type of real estate. Bring in professional help in the
form of building inspectors, lawyers and any other professionals that can help protect you when
needed.

How To Find Wholesale Real Estate

Using the Internet


I will provide you with a Small Real Estate Rolodex of web sites later in this chapter. Many are
completely free and have tons of information. One success algorithm for buying a property is
that you should never, never, purchase one property without looking at, at least 100 other
properties. Being able to search online makes using this formula very easy.
Using Local Papers and Journals
Local papers and journals. By law many foreclosures have to be posted in the local paper. This
can mean a goldmine of opportunity for you. With newspaper circulation in decline, many
people are simply not looking in the newspaper anymore. Advantage you.
Next I am going to cover several categories of real estate sources.

* Commercial Real Estate


* FSBO - For Sale By Owner

* Nationwide banks & Foreclosure Properties


* Government Foreclosure Properties

How To Find Wholesale Real Estate


Commercial Real Estate Properties
City Feet
is a nationwide database of Commercial Real Estate Property
http://www.cityfeet.com/#

The Commercial Real Estate Listing Service


is a nationwide database of Commercial Real Estate Property
https://www.cimls.com/

Land . Net
is a nationwide database of land, commercial real estate for sale and for lease.
http://www.land.net/

Loop . Net
is a nationwide database of Commercial Real Estate Property
http://www.loopnet.com/
How To Find Wholesale Real Estate
FSBO – For Sale By Owner
By Owner
http://www.byowner.com/

For sale by owner in Canada


http://www.fsbo-bc.com/

For sale by owner Central


http://www.fsbocentral.com/

For sale by Owner: world's largest FSBO web site

http://www.forsalebyowner.com/

Ranch by owner
http://www.ranchbyowner.com/

Nationwide Banks & Foreclosure Properties


Bank of America
http://foreclosures.bankofamerica.com/
Wells Fargo
https://reo.wellsfargo.com/

Ocwen Financial Corporation


http://www.ocwen.com/reo
Hubzu
http://www.hubzu.com/

Government Foreclosure Properties

Fannie Mae
The Federal National Mortgage Association
https://www.fanniemae.com/singlefamily/reo-vendors

How To Find Wholesale Real Estate

Nationwide Banks & Foreclosure Properties


Bank of America
http://foreclosures.bankofamerica.com/
I have purchased property using this web site. It is my favorite because they have a large
nationwide inventory and their web site is easy to navigate and sort properties.

Wells Fargo
https://reo.wellsfargo.com/
I placed myself on their mailing list, and get property updates on a monthly basis.

Ocwen Financial Corporation


http://www.ocwen.com/reo

Founded in 1988 they are one of the largest mortgage companies in America.

How To Find Wholesale Real Estate


Hubzu
http://www.hubzu.com/
Hubzu is a nationwide real estate auction web site. Very easy to use. This is a great web site for
comparing property prices nationwide.

How To Find Wholesale Real Estate


Government Foreclosure Properties
One advantage purchasing from the government is that there is no emotional attachment to the
property. Don't be afraid to make a offer that is lower than the listed price. I once argued with a
real estate agent who refused to place a offer lower than the stated price. Eventually I got him to
place the offer. (Remember that they work for you, however some government properties can't
be purchased unless you go through a HUD or government approved agent.) It was countered
twice, before I decided to purchase another property. But they countered with two offers lower
than the listed price.
If you are reading a ebook version of this book then you should be able to access these web sites
by clicking the links below. Buy if you are reading a paperback version of this book then be
careful when looking for government properties. There are many web sites pretending to be
government web sites and some will attempt to charge you fees for information about
government properties.

How To Find Wholesale Real Estate


Government Foreclosure Properties
Fannie Mae
The Federal National Mortgage Association
https://www.fanniemae.com/singlefamily/reo-vendors

Department of Housing and Urban Development

https://www.hudhomestore.com/Home/Index.aspx

The Federal Deposit Insurance Corporation


https://www.fdic.gov/buying/owned/

The United States Department of Agriculture


https://properties.sc.egov.usda.gov/resales/index.jsp

United States Marshals


https://www.usmarshals.gov/assets/sales.htm#real_estate

Chapter 3
Finding Real Estate in
Oregon
Quick & Easy Access to Foreclosure Real Estate

Getting Started
When Investing in Oregon first you have to determine what county you want to purchase in. To
help you decide, below is a list of all counties in Oregon with their population and square miles.
After the list of all the counties, you get a Goldmine Rolodex of web site address of Wholesale
Government Tax Sale Properties and More!

Oregon Counties Population Square Miles


Multnomah County 790,670 435
Washington County 583,595 724
Clackamas County 404,980 1,868
Lane County 365,940 4,554
Marion County 333,950 1,185
Jackson County 213,765 2,785
Deschutes County 176,635 3,018
Linn County 122,315 2,291
Douglas County 110,395 5,037
Yamhill County . 104,990 716
Benton County 91,320 676
Josephine County 84,675 1,640

Oregon Counties Population Square Miles

Umatilla County 79,880 3,215


Polk County 79,730 741
Klamath County 67,410 5,945
Coos County 63,190 1,600
Columbia County 50,795 657
Lincoln County 47,735 980
Clatsop County 38,225 827
Malheur County 31,705 9,888
Union County 26,745 2,037
Wasco County 26,700 2,381
Tillamook County 25,920 1,102
Hood River County 24,735 522
Jefferson County 22,790 1,781
Curry County 22,600 1,627
Crook County 21,580 2,980
Baker County 16,510 3,068
Morrow County 11,745 2,033

Oregon Counties Population Square Miles

Lake County 8,015 7,940


Grant County 7,410 4,529

Harney County 7,320 10,135


Wallowa County 7,140 3,145
Gilliam County 1,980 1,204
Sherman County 1,795 823
Wheeler County 1,465 1,715
Oregon

As of the writing of this book, all of these websites are up and running. From time to time some
will change their address. If a site does not come up sometimes using the root of the address
works. For example if www.mystate.gov/wholesaleproperty does not work. Just go with
www.mystate.gov/

Oregon Tax Sale/Foreclosure PROPERTIES

Clackamas County
http://oregonsheriffssales.org/county/clackamas/

Washington County
http://oregonsheriffssales.org/county/washington/

Lane County
http://oregonsheriffssales.org/county/lane/

Locate Statewide Oregon Properties

http://www.mls.com/search/oregon.mvc

This web site has several links to real estate in Oregon counties and individual cities right on it's
landing page!

http://www.realtor.com/realestateandhomes-search/Oregon

This web site has more links to real estate in Oregon counties and individual cities right on it's
landing page!

UNITED STATES REAL ESTATE INFO

http://www.statelocalgov.net/50states-tax-authorities.cfm

http://www.brbpub.com/free-public-records/

www.RealAuction.com

www.GrantStreet.com
Locate Nationwide Foreclosure Auction Properties

http://www.bid4assets.com/

Bid4assets is an amazing website for quickly finding investment property. The landing page has
a map of the United States and you can just move your mouse pointer over the state you are
interested in to see if they have any property in their database.

Here are just a few of assets you can target on this site!

* County Tax Sales

* Bank Owned Property

* US Marshal

* Real Estate

* Coins

* $1 No Reserve Homes

Locate Nationwide Foreclosure Auction Properties

Http://www.realauction.com

Real Auction is another great website for instant access to property information.

Once on the landing page click “client sites”.

They have 4 categories of information.

* Tax Liens Auctions

* Tax Deeds Applications

* Foreclosure and Tax Deed Auctions

* Tax Deed Management

Then chose from the states and counties that appear, that they have auction information.
Nationwide Banks & Foreclosure Properties
Bank of America
http://foreclosures.bankofamerica.com/
Wells Fargo
https://reo.wellsfargo.com/

Ocwen Financial Corporation


http://www.ocwen.com/reo
Hubzu
http://www.hubzu.com/

Government Foreclosure Properties

Fannie Mae
The Federal National Mortgage Association
https://www.fanniemae.com/singlefamily/reo-vendors
CHAPTER 4
FINANCING
REAL ESTATE

8 Realistic Ways to Finance Real Estate

FINANCING REAL ESTATE

Welcome to Expert financing. I am going to show you several realistic ways to finance real
estate. You are going to learn how to finance real estate with.
* VA LOANS
* PARTNERS

* INVESTMENT CLUBS
* CREDIT CARDS
* CORPORATE CREDIT
* EQUITY
* SELLER FINANCE
* HARD MONEY LENDERS
* AND FINALLY I SHOW YOU THE MONEY$ !!
USING A VA LOAN
According to the web sites www.benefits.va.gov and www.military.com the current VA Loan
amount is a whopping $417,000! What a lot of veterans don't know is that you can use that
money to purchase not only your home, but investment properties. That is how I started my
investing career. Purchasing multiple homes using my VA Loan.

FINANCING REAL ESTATE


Even if you are not a veteran, you can still partner up with one, who still has some money left on
his or her VA LOAN.

If you are a Veteran, you will need to obtain a copy of your DD 214 and VA Form 26-1880
Request for a Certificate of Eligibility.

PARTNERS
This is another way I purchased a home. At the time I worked for the United States Postal
Service. I had already purchased plenty of homes, so many of the workers were aware I had
successfully invested in real estate. At break time I went around and ask people to partner up
with me. I had multiple people offer to go in as a partner. I choose one and that house we
rehabbed and flipped just two months after purchasing it. To this day it was the biggest gross
profit on one deal, I have had. True I had to split it with my partner, but I would rather have half
of something than all of nothing.
Having the combined resources of two people can be a great benefit, but it is not without it's
challenges. If you are going to use a partner, no matter how close you are...GET EVERY
THING IN WRITING.

FINANCING REAL ESTATE

Having a partner can dramatically increase the chance of a Bank lending money as well as
having someone to split the work on rehabbing, should you decide to save money and make
repairs yourself. But all this must be spelled out BEFORE you enter into a Agreement/Contract
and purchase a home.
It helps if the person is like minded and understands the risks and benefits of investing, and truly
understands the return on investment of a particular deal.
REAL ESTATE INVESTMENT CLUBS
Real estate investment clubs are groups that meet locally and allow investors and other
professionals to network and learn. They can provide extremely useful information for both the
novice and expert real estate investor. A top real estate club can provide a great forum to
network, learn about reputable contractors, brokers, realtors, lawyers, accountants and other
professionals. On the other hand, there are many real estate clubs designed to sell you. They
bring in "gurus" who sell either on stage or at the back of the room, and as a result, the clubs
typically profit to the tune of %50 of the sale price of the product, bootcamp, or training that is
pitched.

FINANCING REAL ESTATE

I have purchased a ton of real estate books and real estate courses. Carlton Sheets, Dave Del
Dotto, The Mylands, Seminar courses and much much more. I am not against any club bringing
in a speaker who has a course. However I think there should be transparency to the members of
the club.
There is certainly value in the networking that may come at one of these groups. But attend
working to attain your goals and not necessarily the club's goal to sell you something. Some
times both are the same thing. As a rule I usually leave debit cards at home the first time I attend
an event. If there is a seller there with a "This day only offer" then I won't feel pressured to
purchase. Plus most sellers can be convinced to sell at the discount offer price at a later time
when you have had a chance to come down off the "sense of urgency emotional pitch" .

CREDIT CARDS
When using a credit card in real estate you must really do your homework on the deal. Dan
Kennedy a world famous marketer once said "always stack the numbers in your favor". That's
how you use a credit card. Look at the return on investment as compared to the long term cost of
using a credit card and it's interest. Also I would recommend buying low cost homes that you can
purchase and own free and clear.

FINANCING REAL ESTATE

No Mortgage Payment!!! My last 2 homes I have purchased have been cash deals. One home
cost $1,500 and the other about $7,000. The first was a government property from HUD and the
2nd From a Bank. These institutions are unemotional about real estate and simply view a
property as a non performing asset. The 2nd home was 4 bedrooms, 1 1/2 bath and a basement
located in a farming community and came with a 2 car garage/shed and .6 acre(that is the size
of a NFL football field) of land.
Later in this book I will show you how to find plenty of houses with amazing below wholesale
prices and a formula for almost always finding a great deal.
CORPORATE CREDIT
Many people set up corporations to buy and sell real estate as an additional protection against
liabilities. Other's create a corporation to mask personal involvement in property transfers and
public records. Regardless of the use of a corporation, you can buy real estate with corporate
credit as an alternative to using your own cash or IRA. By capitalizing on the credit rating of
your corporation, you can buy real estate and build your corporate holdings portfolio.

FINANCING REAL ESTATE

Just remember that you can set up your corporation in a state that favors you the most for your
real estate deals. Do your research. Most people like Delaware and Nevada, but you will have to
decide if your home state or any other state is best for you and your business.

CURRENT EQUITY
Using the equity in your home for real estate investing is another way you can finance
properties. You might use the money for a down payment or it may only be enough to cover the
cost of some rehab repairs.
If you stick to the low cost home formula, you may have enough to purchase the entire house. A
house is an investment that should appreciate in value as well as give a great ROI (Return On
Investment). Whether you decide to flip the property or rent it out for positive cashflow.

If you have equity and it's not doing anything, then you may decide to make it a “performing
asset” and use it as part of your real estate finance program.

FINANCING REAL ESTATE


SELLER FINANCING
Seller finance is where the seller of a free and clear property becomes your bank along with
being the seller.
Advantages:
You get to purchase the property on terms that may be more beneficial for you. Seller gets
monthly payments and the benefit of treating the sale as an installment sale thus allowing them to
defer any capital gains taxes that may be due.
Disadvantages:
You may be locked into a mortgage with a pre-payment penalty or may not be able to resell the
property immediately. This strategy is typically not meant for flipping but can definitely be used
for that purpose if structured correctly.
Seller Finance is a known way to finance a property. That is why I have presented it in this
book. But it is my least favorite because you now have a lingering relationship with your
property. Your ability to make decisions regarding the property is limited and for that reason, I
would don't go this route. However, like all types of financing, you have to ask yourself, “is the
deal worth it.”

FINANCING REAL ESTATE

I also prefer to work alone, but when a great deal came along, I sought out a partner to make it
happen. Risk is usually relative to potential profit.

HARD MONEY LENDERS


A hard money lender is usually a individual or company that lends money for investment of a
secured by the investment property.
Advantages:
Less red tape to get the money. You are dealing with people who understand the real estate
investment business.
Disadvantage:
This is not a long term loan. The lender wants a return on investment, usually within a few
months, a a year, or a few years. The interest rate on the loan is much higher than usual
conventional banks.
Using hard money has a higher risk because the return on investment is due quicker. Therefore it
is good idea not to use a Hard Money Lender, until you have a great deal of experience and
confidence in being able to produce a return on investment.

SHOWING YOU THE MONEY

www.businessfinance.com (4,000 sources of money!)

www.advanceamericaproperty.com

http://www.cashadvanceloan.com/

www.brookviewfinancial.com

www.commercialfundingcorp.com

www.dhlc.com
(hard money for the Texas area)
www.equity-funding.com

www.bankofamerica.com

www.carolinahardmoney.com
(for real estate investors in North and South Carolina)

www.fpfloans.com
Chapter 5
YouTube
Video
Marketing

YouTube Video Marketing


Overview
Million Dollar Video Marketing
When you read the title of this book you may have thought the term “Million Dollar” was
hyperbole. However the beauty of video marketing is that it can be done for free, and that there
really are several people who make millions of dollars just on their YouTube video's alone.
Meaning that they allow ads to be placed on them and they get paid a portion of what google gets
from businesses that runs the ads.
Since they are only getting a portion of what is being paid, that means if they make a million
dollars, the video's actually produced multi-millions of dollars in ad revenue.
Here are a list of YouTube Millionaires as reported by Forbes magazine in the 20 December
2016 issue.
Youtube name/channel 2016 Income
1. Pewdiepie $15 Million
Makes video's of himself playing video games and making crude comments on girls dancing.
2. Atwood $8 Million

YouTube Video Marketing


Overview
Promotes products and tours with other Youtubers.
3. Lilly Singh $7.5 Million
Makes comedy skits mostly featuring herself talking about her parents and relationship issues.

YouTube name/channel 2016 Income


4. Smosh $7 Million
Comedy Duo.
5. Rosanna Pasino Nerdie Nummies $6 Million
Baking show
6. Markipler $5.5 Million
Comments on Video Games.
7. German Garmendia $5.5 Million
Got a publishing deal from his YouTube channel
8. Miranda Sings $5 Million
Comedian

YouTube Video Marketing


Overview
9. Collen Ballinger $5 Million
Comedian
10. Tyler Oakley $5 Million
Makes a diary. LGBT Activist

And these are just some the the top earners. There are many more making $50,000 a month
talking about movies, how to put on make up or video taping a day at an amusement park.
A Few Keys to Video Marketing Success
1. Commitment
While many of the top YouTubers are funny, they take their business seriously. One of the first
things you have to understand is that there is commitment needed to be successful on YouTube.
Many of the successful YouTubers put up video's daily! One such YouTuber is Grace Randolph
(Beyond the Trailer). Grace comments on movie news and movie trailers. She typically uploads
3 video's a day.
YouTube Video Marketing
Overview

2. Research
Just putting up a video will not guarantee views. You have to put in research for every video.
Research if the topic is popular or trending. Research what keywords you should use in your
video. Research the success of other video's. Skip the research, skip the success.

3. Popularity
There are certain topics on YouTube that are extremely popular. Star Wars, Disney, Scantily clad
women, video games, comedy. Know the level of your topics popularity and try to use keyword
planning to max out the highest possible level. Some educational material is extremely valuable,
but not popular.

ZERO COST MARKETING OVERVIEW


This is a zero cost online marketing plan for any business, cause or idea you wish to promote.
This plan will show you step by step how to use online marketing featuring YouTube and Article
Marketing to get free advertising for this or any product. In addition, this report will show you
how to use this zero cost marketing plan to create a passive income stream.
YouTube Video Marketing
Overview
A Few Key Definitions
YouTube is a video-sharing website headquartered in San Bruno, California, United States. The
service was created by three former PayPal employee in February 2005. In November 2006, it
was bought by Google for 1.65 Billion dollars. According to the Huffington Post, YouTube has 1
billion active users each month. Or nearly one out of every two people on the internet.

AdSense (Google AdSense) is an advertising placement service by Google. The program is


designed for website publishers who want to display targeted text, video or image advertisement
on website pages and earn money when the site visitors view or click the ads.
Hyperlink is a link from a hypertext file or document to another location or file, typically
activated by clicking on a highlighted word or image on the screen.
Black Hat
In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive
SEO strategies, techniques and tactics that focus only on search engines and not a human
audience, and usually does not obey search engines guidelines.
YouTube Video Marketing
Overview

Getting Started
You get started by opening up a YouTube account. Go to www.YouTube.com and follow the
step by step instructions. Then you open up a AdSense account. The AdSense account will take
about a week to open. AdSense is linked to your YouTube account and land bank account.
AdSense will use your 9 digit routing number to deposit a small amount of money into your land
bank account. You then have to report to AdSense the amount deposited. After the deposit is
confirmed, AdSense will send you a postcard to verify your address. You must then report to
AdSense the pin number locate on the postcard. Once all the verification takes place YouTube
allows you to connect all of the accounts and by doing so, you can now monetize your video's
and create a passive income stream.
Social Media
You should join Social Media web sites like Facebook, Google Plus, Digg, Twitter, Linkedin,
Tumbler and Pinterest. Every time you upload a video. When you are finished Optimizing it, you
should link it to all of your social media web sites. This creates Backlinks. A Backlink is an
incoming hyperlink from one webpage to another. Google and YouTube will rank your video
higher if it has a good number of Backlinks. However if you have too many, and it appears that
you have created them artificially, then Google and YouTube can punish you by removing your
video.
YouTube Video Marketing
Overview
As long as you are backlinking organically and not using Black Hat software or Black Hat web
sites, you should be find with Google and YouTube.
Show Me the Money!
Monetization involves you allowing AdSense to place ads that run before or are placed on your
videos. If the ads are clicked on, you make money. If the ads are viewed in their entirety you
make money.
After you have your accounts set up, you need to gather all of the tools you will be using to
create videos. You can create your videos using a standard video camera and tripod and
videotape yourself. Or any other number of ways you can capture video. However for this
program we are going "zero cost" so there will be no need to purchase or obtain a video camera.

Getting Free Tools to Create Your Videos


We are going to use "Screen Capture" software. Go to http://screencast-o-matic.com/home to
download a free screen capture software called Screencast-o-Matic. There are two versions. The
Free version allows you to videotape up to 15 minutes of content and places a watermark on all
of your recordings. The pro version makes longer recordings and has edit tools and not
watermark. The pro version cost $15 and year and may be worth the investment once your
business begins to make a profit.
YouTube Video Marketing
Overview
Then next tool you will use in creating your videos is a free copy of the office software package
called Apache OpenOffice. Go to https://www.openoffice.org/download/ to download the
software.
100% Copyright Free Content
Now that you have to tools to create a video, you need content. Wikipedia is an excellent source
of copyright free content, you can use to create your videos. There are many keyword phrases
that you can use to find material. Later on in this book you will learn how to use the Google Ad
Planner to get the best keyword phrases to use in your videos.

YouTube Video Marketing


SEO – The Key to Internet Riches
Search Engine Optimization

Analytics: Video Viewership


Through out this book I am going to discuss many YouTube analytics that factor into how your
video is ranked in YouTube. Once someone clicks onto your video to view it, YouTube keeps
track of how many minutes it was view. Videos that are viewed from beginning to end get
ranked higher base on the belief that the content is good if the viewer keeps watching it. For this
reason, it is usually a good idea to keep most your videos under five minutes. It addition, this
allows you to create more videos to a related topic. It is better to have twenty 3 minute videos
than one 1 hour video, because it is more likely that the 3 minute videos will be watched in their
entirety. Also by creating 20 videos you now have 20 possible places for AdSense to place
monetized ads and thus increase your earning potential 20 times.
Tags, Keywords and Keyword Phrases
Tags, keywords and keyword phrases are the most important part of getting your YouTube video
to rank on the first page of YouTube. There is an old saying..."If you commit murder, where do
you hide the body, where nobody will find it? On the second page of Google".

YouTube Video Marketing


SEO – The Key to Internet Riches
Although we are working on YouTube the principle is the same. You must rank on the first page
of YouTube in order for your video to get views from standard YouTube web site traffic.
Keywords are words that relate to your video. Some keywords for business are:
Business, Marketing and Start-up
Keyword Phrases for business are:
how to make money from home, internet marketing, small business grants
Tags are Keywords or Keyword Phrases that you place on your YouTube video's editing page, in
order to get viewers to find your video.
Your goal is to try to rank in the top 20(land on the first page of YouTube) for every or most of
the Tags in your video.

Your Video Title


The title of your video should be a keyword phrase that you want to rank for. It should also be
relevant to the content in the video. When your title, tags and description are all relevant it boosts
your YouTube rankings.

YouTube Video Marketing


SEO – The Key to Internet Riches

Video Description
Each video is allowed to have a description. At the top of the description box, is where you
should place a clickable or hyperlink, to either your web site or another video that you wish to
viewer to see. Below the link should be a description of the video that contains content that is
relative to the video. One short cut you can use it to cut and paste your video script into the
description.
You video description should also have the keywords you used as tags. This adds to the videos
relevancy.
You should also put links in you video to your social media addresses.

Half Time Adjustments


Any tags that are ranking your video in the top 20 should be placed in the headline/title of the
video to boost their rank even higher.
One software that helps save you a tremendous amount of time doing this is called Tube Buddy.

https://www.tubebuddy.com/

YouTube Video Marketing


Writing Your Script

CREATING CONTENT

You have two options for creating content. On screen video of yourself using a digital camera or
phone camera. Take notes of what you will discuss.
Know your topic before you hit record.
Recording Tips:
* Use good lighting.
* Try recording near a window during the day time.
* Limit background noise as much as possible.
* Use a POWERPOINT screen capture style video.
* Create bullet points
* Use free software like jing or camstudio to record it. You can also get a free 30 day trial of
camtasia from TechSmith
* www.screencast-o-matic.com is another free solution.
* Use your computer's built in microphone.

YouTube Video Marketing


Writing Your Script

* Use a usb microphone is ideal, but not required.


* if you or kids have a usb gaming headset that works as well.
* most smart phones have a mp3 recording option.

Writing Your Script


Try to use words in your script that get and hold your viewers attention. Words like... you, want,
now, free, limited time, All-American, imagine and how to, are just a few of the many words that
are proven to stir a viewers emotions. Viewing a few copy writing videos on YouTube should
help you to chose attention grabbing words.
AIDA is an acronym used in marketing and advertising that describes a common list of events
that may occur when a consumer engages with an advertisement.
• A – attention (awareness): attract the attention of the customer.
• I – interest of the customer.
• D – desire: convince customers that they want and desire the product or
service and that it will satisfy their needs.
• A – action: lead customers towards taking action and/or purchasing.

YouTube Video Marketing


Writing Your Script
Using a system like this gives one a general understanding of how to target a market effectively.
Moving from step to step, one loses some percent of prospects.
AIDA is a historical model, rather than representing current thinking in the methods of
advertising effectiveness.
A basic rule of thumb for writing your script is that one paragraph equals about 60 seconds of
talking. So if you are trying to shoot a 3 minute video you what to create a 3 paragraph document
for your script. Try to use words in our script that are relevant to the title of your video.
You can also cut and paste your script into a YouTube video editor, and make your video Closed
Captioned. This will increase your rankings in the YouTube search engine and it will allow more
people to understand your video and increase your views.
CREATING TOPICS FOR YOUR VIDEOS
It is time to brainstorm and write down topics for your videos.
Remember you could choose a video around your own information product if you had it.

YouTube Video Marketing


Writing Your Script

Get a notepad and think of 10 to 20 FAQ about your business.


http://answers.yahoo.com
Is a good source to find out what the potiential customers of your business are interested in.
Also look at articles on ezinearticles.com and see what topics come up the most for articles
related to your business.
You can also browse forums related to your business.
Take a look at information products about your target market.
When you make a video that features Frequently Asked Questions each faq could be a short 1 to
3 minute video.
Use nichesuggest.com for a list of possible keyword ideas as well as seocentro and the google
keyword planner.

Brainstorm 5 to 10 additional solution oriented videos. You should cover why the solution you
are offering is better and why does your product recommendation solve your customer's problem.

YouTube Video Marketing


Writing Your Script

Try to think of every advantage possible. Read other reviews of similar products or businesses or
view sales pages for ideas of content for your videos.

Creating a Multipurpose Close


There are certain things that you should say in almost all of your videos:
* Thank the viewer for watching
* Ask the viewer to Thumbs up or Like your video
* Ask the viewer to subscribe to your YouTube Channel
* Ask the viewer to leave a comment
* Ask the viewer to share your video link with friends or social media

YouTube Video Marketing


Writing Your Script

YOUR CALL TO ACTION


send your website visitors to a variety of places.
* A free website through weebly.com
* A free page through squidoo.com
* A free blog through blogspot.com
Use a tracking link like www.bit.ly or www.tinyurl.com
be careful as these links can change on you.

YouTube Video Marketing


Writing Your Script

UPLOADING VIDEO
Create your account at www.youtube.com you can use a google account if you have one already
created. Upload your video. Then provide your keyword rich video title. Look at other examples
of videos performing well in that space. Use keywords from your niche or business and topic
research write a good description with the keywords in it.
Try to include at least 2 sentences in your description. More content in your description will not
hurt you. Include your website link at the beginning of the description use format
http://www.yourfreelink.com encourage likes, comments, or honest feedback at the end of the
description. Make a call to action in the description as well.

Chapter 6
Small Business Grants
How to write
a Winning
Grant Proposal
Small Business Grants

Government grants. Many people either don't believe government grants exist or they don't think
they would ever be able to get government grant money.
First lets make one thing clear. Government grant money is YOUR MONEY. Government
money comes from taxes paid by residents of this country. Depending on what state you live in,
you are paying taxes on almost everything....Property tax for your house. Property tax on your
car. Taxes on the things you purchase in the mall, or at the gas station. Taxes on your gasoline,
the food you buy etc.
So get yourself in the frame of mind that you are not a charity case or too proud to ask for help,
because billionaire companies like GM, Big Banks and most of Corporate America is not
hesitating to get their share of YOUR MONEY!
There are over two thousand three hundred (2,300) Federal Government Assistance Programs.
Some are loans but many are formula grants and project grants. To see all of the programs
available go to:
http://www.CFDA.gov

WRITING A GRANT PROPOSAL

The Basic Components of a Proposal

There are eight basic components to creating a solid proposal package:

1. The proposal summary;


2. Introduction of organization;
3. The problem statement (or needs assessment);
4. Project objectives;
5. Project methods or design;
6. Project evaluation;
7. Future funding; and
8. The project budget.

The Proposal Summary


The Proposal Summary is an outline of the project goals and objectives. Keep the Proposal
Summary short and to the point. No more that 2 or 3 paragraphs. Put it at the beginning the
proposal.

Introduction
The Introduction portion of your grant proposal presents you and your business as a credible
applicant and organization.
Highlight the accomplishments of your organization from all sources: newspaper or online
articles etc. Include a biography of key members and leaders. State the goals and philosophy of
the company.

The Problem Statement


The problem statement makes clear the problem you are going to solve(maybe reduce
homelessness). Make sure to use facts. State who and how those affected will benefits from
solving the problem. State the exact manner in how you will solve the problem.

Project Objectives
The Project Objectives section of your grant proposal focuses on the Goals and Desired outcome.

Make sure to indentify all objectives and how you are going to reach these objectives. The more
statistics you can find to support your objectives the better. Make sure to put in realistic
objectives. You may be judged on how well you accomplish what you said you intended to do.

Program Methods and Design

The program methods and design section of your grant proposal is a detailed plan of action.
What resources are going to be used.
What staff in going to be needed.
System development

Create a Flow Chart of project features.


Explain what will be achieved.
Try to produce evidence of what will be achieved.
Make a diagram of program design.

Evaluation
There is product evaluation and process evaluation. The product evaluation deals with the result
that relate to the project and how well the project has met it's objectives.
The process evaluation deals with how the project was conducted, how did it line up the original
stated plan and the overall effectiveness of the different aspects of the plan.
Evaluations can start at anytime during the project or at the project's conclusion. It is advised to
submit a evaluation design at the start of a project.
It looks better if you have collected convincing data before and during the program.
If evaluation design is not presented at the beginning that might encourage a critical review of
the program design.
Future Funding
The Future Funding part of the grant proposal should have long term project planning past the
grant period.

Budget
Utilities, rental equipment, staffing, salary, food, transportation, phone bills and insurance are
just some of the things to include in the budget.
A well constructed budget accounts for every penny.

A complete guide for government grants is available at the website link below.
https://www.cfda.gov/downloads/CFDA.GOV_Public_User_Guide_v2.0.pdf
The guide can also be accessed at the very bottom of every page of the https://www.cfda.gov/
website.

Other sources of Government Funding


You can get General Small Business loans from the government. Go to the Small Business
Administration for more information.

SBA Microloan Program


The Microloan program provides loans of up to $50,000 with the average loan being $13,000.

https://www.sba.gov/

A Few Current Commercial Real Estate


Grant/Loan Programs

Program Number: 10.415


Program Name: Rural Rental Housing Loans
Department: Department of Agriculture
Assistance: Grants - Direct Loans

Program Number: 10.438


Program Name: Section 538 Rural Rental
Department: Department of Agriculture
Assistance: Guaranteed Loans

Program Number: 14.191


Program Name: Multifamily Housing
Department: HUD
Assistance: Project Grants

A Few Current Commercial Real Estate

Grant/Loan Programs

Program Number: 14.314


Program Name: Assisted Living Conversion
Department: HUD
Assistance: Project Grants

Program Number: 14.326


Program Name: Rental Assistance 811
Department: HUD
Assistance: Project Grants

Program Number: 14.329


Program Name: HUD Multifamily PSF Pilot
Department: HUD
Assistance: Direct Payments for
Specified Use

Chapter 7
Managing Your Property

THE PROPERTY
Keeping the Property Clean
You should make your property is always clean. Curbside appeal can attract new tenants and
make the tenants you have, desire to stay.
Have maintanance personnel make a routine inspection of the property to make sure that is trash
and debris are taken care of.
Larger properties may require a commercial property cleaning service.
Keep your property landscaped and the grass at the proper length. Again this adds to the curb
appeal.

Part of keeping your property clean is to have an extermination company keep your property free
of unwanted pests, like rodents and roaches.
Property Security
The property should be well lit. Light helps deter crime. However good lighting might not be
enough. You may need to hire a security service to patrol the grounds or at least be on call,
depending on the crime in the area.
Tenants may move out, if they don't feel safe. So make your tenants feel protected. Having
security on property can deter crime and give the tenants a better feeling of comfort.
THE PROPERTY
Financial Management and Record Keeping
Software

Recently property management software prices have lowered and that has increased it's
popularity. Software technology is allowing property managers to save time and run a more
efficent business. Below are some of the top property management software programs currently
on the market. All information, copy and pricing was taken from their website.

Property management software


123LandLord
http://www.123landlord.com/
123Landlord allows you to manage all of your tenants and properties, collect payments and track rent due.

Currently has 5 versions.

Monthly fee Tenants Properties

Free free 2 2

Professional $13 12 12

Premier $29 50 50

Deluxe $49 75 75

Enterprise $79 Unlimited Unlimited

THE PROPERTY
Financial Management and Record Keeping

Acturent

Forms
Preloaded legal forms save you time and money.

Website
Acturent allows you to build a custom website for your organization at no extra charge.
Tenant Services
Advertise your availabilities online, accept online payments, online applications, and much
more...
Offers service and support by email.
They charge a base fee of $5 a month plus .30 cents per unit.
https://acturent.com/

THE PROPERTY
Financial Management and Record Keeping

AppFolio

"AppFolio Property Manager is designed for property managers who want to automate,
modernize, and grow their business. Whether you manage multifamily, single-family, student
housing, HOA, condo, or commercial properties- or maybe you manage a mixed portfolio - our
all-in-one cloud-based solution has features built specifically for you so you can streamline your
workday and focus on your bottom line.”

Residental 1.25 per unit a month


Commercial 1.50 per unit a month

Student Housing 1.25 per unit a month


Community Associations .80 per unit a month

http://www.appfolio.com/

Chapter 8

REAL ESTATE
TERMS
REAL ESTATE TERMS

Acceleration Clause - A contract provision that allows a lender to require a borrower to repay
all or part of an outstanding loan if certain requirements are not met. An acceleration clause
outlines the reasons that the lender can demand loan repayment. Also known as "acceleration
covenant".
Accrued Depreciation - Depreciation is the loss in value to any structure due to a variety of
factors, such as wear and tear, age, and poor location. The term accrued depreciation means the
total depreciation of a building from all causes.
Accrued Interest - In finance, accrued interest is the interest on a bond or loan that has
accumulated since the principal investment, or since the previous coupon payment if there has
been one already. For a financial instrument such as a bond, interest is calculated and paid in set
intervals (for instance annually or semi-annually).
Active Income - Active income is income for which services have been performed. This
includes wages, tips, salaries, commissions and income from businesses in which there is
material participation.

REAL ESTATE TERMS

Add-on Interest - A method of calculating interest whereby the interest payable is determined at
the beginning of a loan and added onto the principal. The sum of the interest and principal is the
amount repayable upon maturity.
Adjustable Rate Mortgage (ARM) - A variable-rate mortgage, adjustable-rate mortgage
(ARM), or tracker mortgage is a mortgage loan with the interest rate on the note periodically
adjusted based on an index which reflects the cost to the lender of borrowing on the credit
markets.
Cash flow after taxes (CFAT) - Cash flow after taxes (CFAT) is a measure of financial
performance that looks at the company's ability to generate cash flow through its operations. It is
calculated by adding back non-cash accounts such as amortization, depreciation, restructuring
costs and impairments to net income.
Agent - One who is legally authorized to act on behalf of another person.
Agreement for sale - An agreement of sale constitutes the terms and conditions of sale of a
property by the seller to the buyer. ... Sale deed is the document prepared at the time of full
payment made by the buyer and when the actual transfer of the property takes place.
REAL ESTATE TERMS

Alienation clause - A clause in a mortgage contract that requires full payment of the balance of a
mortgage at the lender's discretion if the property is sold or the title to the property changes to
another person. Nearly all mortgages have an alienation clause.
All-inclusive deed of trust (AITD) - An All Inclusive Trust Deed (AITD) is a new deed of trust
that includes the balance due on the existing note plus new funds advanced; also known as a
wrap-around mortgage.
American Land Title Association (ALTA) -The American Land Title Association (ALTA) is a
trade association representing the title insurance industry. Founded in 1907, ALTA also focuses
on a property's abstract of title, which ties the history of the title to a particular piece of real
estate.

Amortization - Amortization is an accounting term that refers to the process of allocating the
cost of an intangible asset over a period of time. It also refers to the repayment of loan principal
over time.

Amortized loan - An amortized loan is a loan with scheduled periodic payments that consist of
both principal and interest. An amortized loan payment pays the relevant interest expense for the
period before any principal is paid and reduced.
REAL ESTATE TERMS

Appraisal - an expert estimate of the value of something.


Appraised value - An appraised value is an evaluation of a property's value based on a given
point in time that is performed by a professional appraiser during the mortgage origination
process. The appraiser is usually chosen by the lender, but the appraisal is paid for by the
borrower.
Appraiser - A practitioner who has the knowledge and expertise necessary to estimate the value
of an asset, or the likelihood of an event occurring, and the cost of such an occurrence.
Arbitration - the use of an arbitrator to settle a dispute.
Arbitration clause - An arbitration clause is a clause in a contract that requires the parties to
resolve their disputes through an arbitration process
Asking price - the price at which something is offered for sale.
Assessment - the evaluation or estimation of the nature, quality, or ability of someone or
something.
Assignee - a person to whom a right or liability is legally transferred.

REAL ESTATE TERMS

Assignment - An assignment (Latin cessio) is a term used with similar meanings in the law of
contracts and in the law of real estate. In both instances, it encompasses the transfer of rights
held by one party—the assignor—to another party—the assignee.
Assumption Clause - A provision in a mortgage contract that allows the seller of a home to pass
responsibility to the buyer of the home for the existing mortgage. In other words, the new
homeowner assumes the existing mortgage. There are typically many conditions and a fee
required in an assumption clause.

Assumption of mortgage - Mortgage assumption is the conveyance of the terms and balance of
an existing mortgage to the purchaser of a financed property, commonly requiring that the
assuming party is qualified under lender or guarantor guidelines.
At-risk rule - Tax laws limiting the amount of losses an investor (usually a limited partner) can
claim. Only the amount actually at risk can be deducted.

REAL ESTATE TERMS

Authorization to sell - Authorization to sell is a listing contract whereby a representative is


employed by a seller to secure a buyer for the property. An authorization to sell does not give the
agent the authority to enter into a binding contract of sale.
Backup offer - A backup offer is when a home seller has accepted an offer from a buyer, but is
still accepting offers from other buyers. Sellers state that they are accepting backup offers if they
think the current offer may fall through
Balloon mortgage - a mortgage in which a large portion of the borrowed principal is repaid in a
single payment at the end of the loan period.
Balloon payment - a repayment of the outstanding principal sum made at the end of a loan
period, interest only having been paid hitherto.
Binder insurance - binder. A legal agreement issued by either an agent or an insurer to provide
temporary evidence of insurance until a policy can be issued. Binders should contain definite
time limits, should be in writing, and should clearly designate the insurer with which the risk is
bound
Capital gain - a profit from the sale of property or of an investment.

REAL ESTATE TERMS

Capitalization - the provision of capital for a company, or the conversion of income or assets
into capita
Cash basis taxpayer - A taxpayer who reports income and deductions in the year that they are
actually paid or received. Cash basis taxpayers cannot report receivables as income, nor deduct
promissory notes as payments.
Cash flow - the total amount of money being transferred into and out of a business, especially as
affecting liquidity.
Certificate of title - A certificate of title is a state or municipal-issued document that identifies
the owner or owners of personal or real property. A certificate of title provides documentary
evidence of the right of ownership.

Chattel - an item of property other than real estate.


Closing costs - Closing costs are fees paid at the closing of a real estate transaction. This point in
time called the closing is when the title to the property is conveyed (transferred) to the buyer.
Closing costs are incurred by either the buyer or the seller.

REAL ESTATE TERMS

Cloud on title - Any document, claim, unreleased lien or encumbrance that might invalidate or
impair the title to real property or make the title doubtful. Clouds on title are usually discovered
during a title search. Clouds on title are resolved through initiating a quitclaim deed or a
commencement of action to quiet title.
Co-insurance - a type of insurance in which the insured pays a share of the payment made
against a claim.
Collateral - something pledged as security for repayment of a loan, to be forfeited in the event of
a default.
Commission - A fee charged by a broker or agent for his/her service in facilitating a transaction,
such as the buying or selling of securities or real estate. In the case of securities trading, brokers
can be split into two broad categories depending on the commissions they charge.
Contract of sale - A real estate contract is a contract between parties for the purchase and sale,
exchange, or other conveyance of real estate.

REAL ESTATE TERMS

Cost approach - Cost approach. ... The fundamental premise of the cost approach is that a
potential user of real estate won't, or shouldn't, pay more for a property than it would cost to
build an equivalent. The cost of construction minus depreciation, plus land, therefore is a limit,
or at least a metric, of market value.
Debt coverage ratio - In corporate finance, DSCR refers to the amount of cash flow available to
meet annual interest and principal payments on debt, including sinking fund payments. In
personal finance, DSCR refers to a ratio used by bank loan officers in determining debt servicing
ability.
Declining balance method - A declining balance method is a common depreciation-calculation
system that involves applying the depreciation rate against the non-depreciated balance.
Deed - A deed (anciently "an evidence") is any legal instrument in writing which passes, affirms
or confirms an interest, right, or property and that is signed, attested, delivered, and in some
jurisdictions, sealed. It is commonly associated with transferring (conveyancing) title to property.

REAL ESTATE TERMS

Deed of trust - In real estate in the United States, a deed of trust or trust deed is a deed wherein
legal title in real property is transferred to a trustee, which holds it as security for a loan (debt)
between a borrower and lender. The equitable title remains with the borrower.
Depreciation - Depreciation is an accounting method of allocating the cost of a tangible asset
over its useful life. Businesses depreciate long-term assets for both tax and accounting purposes.
Double escrow - Double escrow. ... Double escrow is a set of real estate transactions involving
two contracts of sale for the same property, to two different back-to-back buyers, at the same or
two different prices, arranged to close on the same day.
Due diligence - Due diligence means taking caution, performing calculations, reviewing
documents, procuring insurance, walking the property, etc. — essentially doing your homework
for the property BEFORE you actually make the purchase

REAL ESTATE TERMS

Earnest money - Earnest money is a deposit made to a seller showing the buyer's good faith in a
transaction. Often used in real estate transactions, earnest money allows the buyer additional time
when seeking financing. Earnest money is typically held jointly by the seller and buyer in a trust
or escrow account.
Eminent domain - Eminent Domain. The power of the government to take private property and
convert it into public use. The Fifth Amendment provides that the government may only exercise
this power if they provide just compensation to the property owners.

Encroachment - A situation in real estate where a property owner violates the property rights of
his neighbor by building something on the neighbor's land or by allowing something to hang
over onto the neighbor's property.
Equity participation - Equity participation is the ownership of shares in a company or property.
... The greater the equity participation rate, the higher the percentage of shares owned by
stakeholders. Allowing stakeholders to own shares ties the stakeholders' success with that of the
company or real estate investment.

REAL ESTATE TERMS

Escrow - Escrow generally refers to money held by a third-party on behalf of transacting parties.
... It is best known in the United States in the context of real estate (specifically in mortgages
where the mortgage company establishes an escrow account to pay property tax and insurance
during the term of the mortgage).

Escrow instructions - n. the written instructions by buyer and seller of real estate given to a title
company, escrow company or individual escrow in "closing" a real estate transaction. These
instructions are generally prepared by the escrow holder and then approved by the parties and
their agents. ( See: closing, escrow)
Estoppel - Estoppel Certificate. An estoppel certificate is a document used in mortgage
negotiations to establish facts and financial obligations, such as outstanding amounts due that can
affect the settlement of a loan. It is required by a lender of a third party in a real estate transaction
Exclusive right to sell listing - An Exclusive Right to Sell/Lease means that the listing
brokerage has an exclusive listing agreement with the Seller. (Sorry about using a word in the
term to define the term!) It means that a commission would be owed to the Listing Brokerage
when the property is sold to a buyer, regardless of who brings the buyer.
REAL ESTATE TERMS

Fair market value - The fair market value is the price at which the property would change hands
between a willing buyer and a willing seller, neither being under any compulsion to buy or to sell
and both having reasonable knowledge of relevant facts.
Fee simple - In English law, a fee simple or fee simple absolute is an estate in land, a form of
freehold ownership. It is a way that real estate may be owned in common law countries, and is
the highest possible ownership interest that can be held in real property.
First right of refusal - A right of first refusal is a contractual right granted by an owner of
property. The owner gives the holder of the right an opportunity to enter into a business
transaction with the owner according to specified terms, before the owner may enter into that
transaction with a third party.
Foreclosure - Foreclosure is a legal process in which a lender attempts to recover the balance of
a loan from a borrower, who has stopped making payments to the lender, by forcing the sale of
the asset used as the collateral for the loan.

REAL ESTATE TERMS

Gift deed - Quitclaim Deed Vs. Gift Deed. Property deeds define and protect ownership in a
home. In real estate, deeds are legal documents that transfer ownership of a property from one
party to another. ... Each type of deed is used for a specific situation.
Grantee - In real estate, the grantee is the recipient of a property - the person who will be taking
title, as named in the the legal document used to transfer the real estate. The person who is
relinquishing the property is called the grantor.
Grantor - First, it's important to review the legal definition of "grantor" and "grantee." In a real
estate transaction, the grantor is the party that conveys the property in question. The grantor may
be an individual, business entity or partnership. The grantee is the party that receives the
property

Gross income - A real estate investment term, Gross Operating Income refers to the result of
subtracting the credit and vacancy losses from a property's gross potential income. Also Known
As: Effective Gross Income (EGI)
Gross rent multiplier - Gross Rent Multiplier is the ratio of the price of a real estate investment
to its annual rental income before accounting for expenses such as property taxes, insurance,
utilities, etc.

REAL ESTATE TERMS

Highest and best use - The Appraisal Institute defines highest and best use as follows: The
reasonably probable and legal use of vacant land or an improved property that is physically
possible, appropriately supported, financially feasible, and that results in the highest value.
Income approach to value - The income approach is a real estate appraisal method that allows
investors to estimate the value of a property by taking the net operating income of the rent
collected and dividing it by the capitalization rate.
Installment sale - A method of sale that allows for partial deferral of any capital gain to future
taxation years. Installment sales require the buyer to make regular payments, or installments, on
an annual basis, plus interest if installment payments are to be made in subsequent taxation
years.
Insurable title - Marketable Title vs. Insurable Title. ... When a title is marketable it means that
the chain of ownership (title) to a particular piece of property is clear and free from defects. And
as such, it can be marketed for sale without additional effort by the seller or potential buyer.

REAL ESTATE TERMS

Interest - Estates and ownership interests defined. The law recognizes different sorts of interests,
called estates, in real property. The type of estate is generally determined by the language of the
deed, lease, bill of sale, will, land grant, etc., through which the estate was acquired.
Internal rate of return (IRR) - Internal rate of return (IRR) is a metric used in capital budgeting
measuring the profitability of potential investments. Internal rate of return is a discount rate that
makes the net present value (NPV) of all cash flows from a particular project equal to zero. ... r =
discount rate, and. t = number of time periods
Involuntary lien - involuntary lien. A lien on real estate that results without the property owners'
voluntary cooperation in the placement of the lien. Examples include tax liens and judgment
liens. Contrast with a mortgage,which is voluntary.
Joint and several note - Joint and several note is a promissory note which is the note of all and
of each of the makers as to its legal obligation between the parties to it.
REAL ESTATE TERMS

Joint tenancy - A type of property right where two or more people own or rent a property
together, each with equal rights and obligations, until one owner dies. Upon an owner's death,
that owner's interest in the property passes to the survivors without the property having to go
through probate.

Judgment proof - People are judgment-proof if they lack the resources or insurance to pay a
court judgment against them. For example, suppose that a thief steals your car, sells it, and then
burns all of his worldly possessions. Even if you sued him and won, you could not recover
anything because the thief is judgment-proof.
Lease option - A lease option (more formally Lease With the Option to Purchase) is a type of
contract used in both residential and commercial real estate. In a lease-option, a property owner
and tenant agree that, at the end of a specified rental period for a given property, the renter has
the option of purchasing the property.
Letter of credit - 1. INTRODUCTION. Letters of credit are often used in real estate transactions
to secure obligations. ... For example, a tenant may request its bank to issue a letter of credit to
the landlord as security. In such a transaction, the tenant is the applicant, the bank is the issuer
and the landlord is the beneficiary.
REAL ESTATE TERMS

Leverage - Leverage is the use of various financial instruments or borrowed capital to increase
the potential return of an investment – and it is an extremely common term on both Wall Street
and in the Main Street real estate market. (Learn more about the various uses of leverage in
Leveraged Investment Showdown.)
Like kind property - Like-Kind Property. Any two assets or properties that are considered to be
the same type, making an exchange between them tax free. To qualify as like kind, two assets
must be of the same type (e.g. two pieces of residential real estate), but do not have to be of the
same quality.
Limited partnership - RELP' A limited partnership entity organized to invest in real estate. A
Real Estate Limited Partnership is typically organized with an experienced property manager or
real estate development firm serving as the general partner.
Lis pendens - In United States law, a lis pendens is a written notice that a lawsuit has been filed
concerning real estate, involving either the title to the property or a claimed ownership interest in
it.

REAL ESTATE TERMS

Loan to value - The loan to value or LTV ratio of a property is the percentage of the property's
value that is mortgaged. ... Loan to Value is used in commercial real estate as well. Examples:
$300,000 appraised value of a home. $240,000 mortgage on the property. $240,000 / $300,000 =
.80 or 80% Loan to Value Ratio

Market value - Market value is the most probable price that a property should bring in a
competitive and open market under all conditions requisite to a fair sale, the buyer and seller,
each acting prudently, knowledgeably and assuming the price is not affected by undue stimulus.
Mechanics lien - A guarantee of payment to builders, contractors and construction firms that
build or repair structures. Mechanic's liens also extend to suppliers of materials and
subcontractors and cover building repairs as well.

Mortgage broker - A mortgage broker is an intermediary working with a borrower and a lender
while qualifying the borrower for a mortgage. The broker gathers income, asset and employment
documentation, a credit report and other information for assessing the borrower's ability to secure
financing.

REAL ESTATE TERMS

Multiple listing - A multiple listing service (MLS, also multiple listing system or multiple
listings service) is a suite of services that real estate brokers use to establish contractual offers of
compensation (among brokers) and accumulate and disseminate information to enable appraisals.
Net income - Net operating income (NOI) is a calculation used to analyze real estate investments
that generate income. Net operating income equals all revenue from the property minus all
reasonably necessary operating expenses
Net rentable area - Actual square-unit of a building that may be leased or rented to tenants, the
area upon which the lease or rental payments are computed. It usually excludes common areas,
elevator shafts, stairways, and space devoted to cooling, heating, or other equipment. Also called
net leasable area.
Non-recourse note - Nonrecourse debt or a nonrecourse loan is a secured loan (debt) that is
secured by a pledge of collateral, typically real property, but for which the borrower is not
personally liable.

REAL ESTATE TERMS

Obsolescence - Functional obsolescence is a reduction in the usefulness or desirability of an


object because of an outdated design feature, usually one that cannot be easily changed. The term
is commonly used in real estate, but has a wide application.
Option - A real estate purchase option is a contract on a specific piece of real estate that allows
the buyer the exclusive right to purchase the property. Once a buyer has an option to buy a
property, the seller cannot sell the property to anyone else.
Passive activity income - Internal Revenue Service (IRS) defines two types of passive activity:
trade or business activities not materially participated in, and rental activities even if the taxpayer
materially participated in them (unless the taxpayer is a real estate professional).

Point - In real estate mortgages, a point refers to the origination fee charged by the lender, with
each point being equal to 1% of the amount of the loan. It can also refer to each percentage
difference between a mortgage's interest rate and the prime interest rate.
Possession - A principle of real estate law that allows a person who possesses someone else's
land for an extended period of time to claim legal title to that land.
REAL ESTATE TERMS

Potential gross income - The amount of income produced by a piece of property, plus
miscellaneous income, less vacancy costs and collection losses. Effective gross income is a
metric commonly used to evaluate the value of a piece of investment property. ... The EGI for the
property is $500,000 - $100,000, or $400,000.
Preliminary title report - A preliminary title sets forth various details about a piece of real
estate, including: Ownership;
Liens and encumbrances; and Easements.
The information in a preliminary title report, also known as a title search, is gathered from the
property records in the county where the property is located.
Prepayment penalty - Prepayment Penalty. A prepayment penalty is a clause in a mortgage
contract stating that a penalty will be assessed if the mortgage is prepaid within a certain time
period. The penalty is based on a percentage of the remaining mortgage balance or a certain
number of months' worth of interest.
Principal - In commercial law, a principal is a person, legal or natural, who authorizes an agent
to act to create one or more legal relationships with a third party.
REAL ESTATE TERMS

Pro forma - What does 'Pro Forma' mean. Pro forma, a Latin term, literally means “for the sake
of form” or “as a matter of form.” In the world of investing, pro forma refers to a method by
which financial results are calculated. This method of calculation places emphasis on present or
projected figures.
Promissory note - In the United States, a mortgage note (also known as a real estate lien note,
borrower's note) is a promissory note secured by a specified mortgage loan; it is a written
promise to repay a specified sum of money plus interest at a specified rate and length of time to
fulfill the promise.
Property management - Property management is the operation, control, and oversight of real
estate as used in its most broad terms. Management indicates a need to be cared for, monitored
and accountability given for its useful life and condition.
Quit claim deed - A quitclaim deed is a legal instrument which is used to transfer interest in real
property. The entity transferring its interest is called the grantor, and when the quitclaim deed is
properly completed and executed, it transfers any interest the grantor has in the property to a
recipient, called the grantee.

REAL ESTATE TERMS

Real estate owned (REO) - Real estate owned or REO is a term used in the United States to
describe a class of property owned by a lender—typically a bank, government agency, or
government loan insurer—after an unsuccessful sale at a foreclosure auction.
Real property - Real estate is "property consisting of land and the buildings on it, along with its
natural resources such as crops, minerals or water; immovable property of this nature; an interest
vested in this (also) an item of real property, (more generally) buildings or housing in general.
Realized gain - The amount by which the sale price of an asset exceeds its purchase price.
Unless the realized gain came from a tax-exempt or tax-deferred asset, it is taxable. However, the
type of taxation to which it is subject varies according to how long the asset has been owned. A
realized gain from an asset owned longer than one year is usually taxed at the capital gains rate,
while an asset owned for a period shorter than a year is often subject to the higher income tax
rate. It is also called the recognized gain.

REAL ESTATE TERMS

Refinancing - Getting a new mortgage to replace the original is called refinancing. Refinancing
is done to allow a borrower to obtain a better interest term and rate. The first loan is paid off,
allowing the second loan to be created, instead of simply making a new mortgage and throwing
out the original mortgage.
Rental concession - Rental Concessions are benefits that are offered by the landlord to his
tenants. Concessions are usually offered to draw tenants to vacant properties. Some other
landlords may choose to offer a concession if the tenant decides to renew the lease. Even when
the landlord is planning to sell a home, in return for his tenants co-operation he may offer
incentives or concessions.
Replacement cost - A replacement cost is the cost to replace an asset of a company at the same
or equal value, and the asset to be replaced could be a building, investment securities, accounts
receivable or liens.
Reproduction cost - The costs involved with identically reproducing an asset or property with
the same materials and specifications as an insured property based on current prices.

REAL ESTATE TERMS

Rescission - Rescission is the cancellation of a real estate contract between the buyer and seller.
The act of rescinding a contract will “unwind” the transaction specified in the contract. A real
estate contract may be rescinded at varying points during a transaction.
Restrictive covenant - A restrictive covenant is any type of agreement that requires the buyer to
either take or abstain from a specific action. In real estate transactions, restrictive covenants are
binding legal obligations written into the deed of a property by the seller.

Right of survivorship - The right of survivorship is an attribute of several types of joint


ownership of property, most notably joint tenancy and tenancy in common. When jointly owned
property includes a right of survivorship, the surviving owner automatically absorbs a dying
owner's share of the property. Thus if A and B jointly own a house with a right of survivorship,
and B dies, A becomes the sole owner of the house, despite any contrary intent in B's will.

REAL ESTATE TERMS

Secondary mortgage market - A secondary mortgage market is the market where mortgage
loans and servicing rights are bought and sold between mortgage originators, mortgage
aggregators (securitizers) and investors. The secondary mortgage market is extremely large and
liquid.
Short-rate - The relatively higher insurance premium rate charged for coverage when one
cancels a policy earlier than originally agreed upon. Rather than receiving a pro rata refund of the
unearned premium,the property owner receives a smaller amount.
Standby commitment - A standby commitment is a formal agreement by a bank agreeing to
lend money to a borrower up to a specified amount for a specific period. It is also known as firm
commitment lending. The amount given under standby commitment is to be used only in
specified contingency.
Subject to mortgage - circumstance in which a buyer takes title to mortgaged real property but
is not personally liable for the payment of the amount due. The buyer must make payments in
order to keep the property; however, with default, only the buyer’s equity in that property is lost.
Contrast assumption of mortgage.

REAL ESTATE TERMS

Subordination - For an individual, the most frequent example of a subordination agreement is


when an individual attempts to refinance the first mortgage on a property which has a second
mortgage. The second mortgage has a lower priority than the first mortgage, but these priorities
may be upset by refinancing the loan.
Supply and demand - The law of supply and demand is a basic economic principle that explains
the relationship between supply and demand for a good or service and how the interaction affects
the price of that good or service. The relationship of supply and demand affects the housing
market and the price of a house
Tax lien - A tax lien is a lien imposed by law upon a property to secure the payment of taxes. A
tax lien may be imposed for delinquent taxes owed on real property or personal property, or as a
result of failure to pay income taxes or other taxes.

Tax shelter -Tax shelters can range from investments or investment accounts that provide
favorable tax ... evasion, the illegal avoidance of taxes through misrepresentation or similar
means. ... A tax shelter product designed to create large, seemingly real .

REAL ESTATE TERMS

Tenancy by entirety - Tenants by entirety (TBE) is a method in some states by which married
couples can hold the title to a property. In order for one spouse to modify his or her interest in
the property in any way, the consent of both spouses is required by tenants by entirety.
Tenants-in-common - Tenancy in common is a type of shared ownership of property, where
each owner owns a share of the property. Unlike in a joint tenancy, these shares can be of
unequal size, and can be freely transferred to other owners both during life and via a will.
Title - a right or claim to the ownership of property or to a rank or throne.
Title insurance policy - Title insurance is an insurance policy that covers the loss of ownership
interest in a property due to legal defects and is required if the property is under mortgage. The
most common type of title insurance is a lender's title insurance, which is paid for by the
borrower but protects only the lender.
Trust deed - a deed of conveyance creating and setting out the conditions of a trust
Usury - the illegal action or practice of lending money at unreasonably high rates of interest.
REAL ESTATE TERMS

Vacancy and rent loss - Vacancy and Credit Loss in real estate investing is the amount of
money or percentage of net operating income that is estimated to not be realized due to non-
payment of rents and vacant units

Vacancy factor - The vacancy rate is the percentage of all available units in a rental property,
such as a hotel or apartment complex, that are vacant or unoccupied at a particular time. It is the
opposite of the occupancy rate, which is the percentage of units in a rental property that are
occupied.
Warranty deed - a deed that guarantees a clear title to the buyer of real property.
Will - A will or testament is a legal document by which a person, the testator, expresses their
wishes as to how their property is to be distributed at death, and names one or more persons, the
executor, to manage the estate until its final distribution.
Without recourse - a formula used to disclaim responsibility for future nonpayment, especially
of a negotiable financial instrument.
Wrap-around - "wrap", is a form of secondary financing for the purchase of real property. The
seller extends to the buyer a junior mortgage which wraps around and exists in addition to any
superior mortgages already secured by the property.
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