EFFECTIVE USE OF

SOCIAL MEDIA FOR

BD AND
NETWORKING
Samantha Dzabic
FOCUS TODAY
• Power of relationship building through social media
• Existing and new audiences - connections
• Bring attention and traffic to your work.
• Build, craft and enhance your brand.
• Focus on quality and frequency of posting

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SOCIAL MEDIA IS ABOUT CONNECTIONS AND
RELATIONSHIPS

• Managing social media is all about building meaningful connections

• Focus on providing value to a targeted audience to generate prospects

• Identifying potential clients: companies and decision makers

• Engaging vs. selling

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SOME FACTS
66% of companies use social media to release
new products
73% of marketing firms report that social media
marketing is effective
90% of consumers are likely to engage with posts
that resonate with their preferences

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 MEET SOME PLATFORMS
• LinkedIn
• 500 million members; #1 platform for professional networking and job hunting
• Clear bio that explains who you are
• Declare your brand – post your own content
• Expand your network and Influence:
• Folks you already know
• Folks you’d like to know
• Folks you should know
• A good “headshot” – recent and professional; don’t forget the banner
• GRAMMAR SPELLING and PUNCTUATION
• Build a community – Look for legitimate connections with people
• Recommendations feature

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 MEET SOME PLATFORMS
• Twitter
• 328 million members; #1 platform for discovery
• Expand your network and Influence:
• Build a list of influencers by industry and topic; you can create your
own or join other lists.. Use Retweets and quote tweets
• Review tweets from potential clients and candidates
• Use hashtags when they are trending; keep hashtags simple, clear and
unique, so that your hashtags aren’t hijacked by some other brand with
something similar.
• Use Twitter ad platform to choose your target audience and get by promoting
your tweets; quickly grow your community and drive word of mouth

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 MEET SOME PLATFORMS
• Instagram
• 800 million members; increasingly a business platform
• Expand your network and Influence:
• Use great visuals to build content and stay relevant – lots of content here
is very professionally produced; pros and cons
• Connect with candidates and potential clients through @ and #
• Build your own brand: congruency with stories and photos is super important

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 WHAT IS YOUR PERSONAL BRAND?

Basis of a personal brand

• Who am I at Pinpoint? What is my expertise?

• What is unique to my approach?
• What am I passionate about?

Optimise Your LinkedIn Profile:

• Before you start posting, ensure your own LinkedIn profile is complete and professional.
• A well-optimised profile adds credibility to your recruitment business.
• Remember that your LinkedIn profile is a dynamic representation of your professional identity.
• Regularly update it, connect with relevant professionals, and engage in meaningful conversations
to make the most of your LinkedIn presence.

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 SOCIAL MEDIA BRAND

• Don’t forget that your brand represents Pinpoint brand

• Represent yourself consistently across your media channels, same colour, same pictures that
represent Pinpoint brand; make images repeatable
• Define your expertise – where do you want to have a voice; what is your expertise?
• Protect your brand – be active and responsive to people who interact with you
• Post regularly – don’t post too much; twice a week is a good frequency

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 TOPICS TO TARGET NEW CLIENTS
Talent Acquisition Best Practices:
Share insights on effective strategies for attracting and hiring top talent.
Post on topics like employer branding, candidate experience, and interview techniques.

Diversity and Inclusion:

Highlight the importance of diversity and inclusion in the workplace.
Share success stories of companies that have created inclusive cultures
and offer advice on how to foster diversity in hiring.

Industry Trends:
Keep employers informed about the latest trends in recruitment and HR.
Discuss topics such as remote work, hybrid models, AI in hiring, or the impact
of tech downturn on the job market.

Case Studies and Success Stories:

Showcase real-world examples of successful placements or partnerships with clien
Highlight the challenges faced, strategies employed, and the positive outcomes
achieved.

Employee Retention Strategies:

Post about ways to retain top talent once it's hired. Share ideas for creating a positive
work environment, improving employee engagement, and reducing turnover. 10
 TOPICS TO TARGET NEW CANDIDATES
Resume and Cover Letter Tips:
Provide advice on creating effective resumes and cover letters, including tips on formatting, content, and
customisation for specific job applications.
Interview Preparation:
Offer guidance on how to prepare for job interviews, including common interview questions, body language, and
techniques for showcasing skills and experience.
Personal Branding:
Discuss the importance of personal branding and how candidates can build a strong online presence to attract
employers and recruiters.
Career Development Advice:
Share tips for advancing in their careers, such as setting goals, continuous learning, networking, and seeking
mentorship.
Industry Insights:
Provide updates and insights into trends and developments within the industries you specialise in. Help candidates
stay informed about job market dynamics.

Success Stories:
Share success stories of candidates you've placed in desirable positions. Highlight their journey, the challenges they
overcame, and the skills that made them stand out.
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 HOW OFTEN SHOULD I POST?
• Consistency is Key:
Consistency matters more than posting very frequently. It's better to maintain a regular posting schedule rather than
overwhelming your audience with too many posts at once and then going silent for extended periods.

• Quality Over Quantity:

Focus on creating high-quality, valuable content. Posting too frequently with low-quality content can lead to
disengagement from your audience.

• Experiment and Analyse:

It's essential to monitor the performance of your posts using LinkedIn Analytics. Experiment with different posting
frequencies to see what works best for your audience.

• Audience Engagement:
Pay attention to when your audience is most active. LinkedIn Analytics can provide insights into the days and times
when your connections are online. Posting during these times can increase visibility and engagement.

• Avoid Overwhelming:
Posting too frequently can overwhelm your network and lead to disinterest. Strike a balance that keeps your audience
engaged without bombarding them with content.

• Engagement Matters:
Focus on engaging with your audience through comments, likes, and sharing. This interaction is just as important as
your posting frequency. 12
Scheduling tools
,
• Buffer: Buffer is a user-friendly social media management platform that allows you to schedule and
publish posts on various social media channels,
• Hootsuite: Hootsuite is a comprehensive social media management tool that offers scheduling,
monitoring, and reporting features.

• CANVA is a great content creation tool - images, photos, different graphics etc.

• LinkedIn Polls are a popular tool for engaging audience

• Webinar tools such as LinkedIn Live

• Third party tools such as Conversocial, Bitly manage comments and engagement across multiple platforms
and shorten length of links you share
• AI tools – such as Chat GPT to draft your posts

• FOR PODCASTING:
• Audacity: An open-source, free audio editing tool for podcast production.
• Anchor: A free platform for recording, editing, and distributing podcasts.

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Week 1: Post for Clients & Candidates (Monday)

Topic: “Job market today”

• Discuss the latest trends in the job market, such as remote work, hybrid work models, and the gig economy. Highlight how
your recruitment agency can help clients adapt to these trends and nd top talent.

• For candidates, offer insights on how to thrive in the evolving job landscape.

Week 1: Post for Candidates (Thursday)

Topic: "Effective Job Search Strategies"

• Share tips on optimizing resumes, acing interviews, and navigating online job platforms. Provide actionable advice to help
candidates stand out in a competitive job market.

Week 2: Post for Clients & Candidates (Monday)

Topic: "Diversity and Inclusion in Hiring"

• Discuss the importance of diversity and inclusion in the workplace. Showcase how Pinpoint values diverse talent and helps
clients create inclusive hiring practices. Share success stories of placements that promoted diversity.

Week 2: Post for Candidates (Thursday)

Topic: "Skills for the Future"

• Highlight the skills that are in high demand in the job market, such as digital literacy, adaptability, and soft skills like
communication and problem-solving. Offer resources or courses to help candidates upskill. 14
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Week 3: Post for Clients & Candidates (Monday)

Topic: "Building a Strong Employer Brand"

• Explain the bene ts of a strong employer brand and how Pinpoint can help clients develop one. Share examples of companies with exceptional
employer brands and the impact it has on their recruitment.

Week 3: Post for Candidates (Thursday)

Topic: "Effective Networking for Career Growth"

• Content: Offer networking tips for candidates looking to advance their careers. Share the importance of professional networks and how networking can
lead to job opportunities. Highlight what Pinpoint can do for them.

Week 4: Post for Clients & Candidates (Monday)

Topic: "Navigating Recruitment in a downturn"

• Content: Discuss how the recruitment landscape has changed during the economic downturn and provide insights on advantages of contracting vs
permanent recruitment to manage the downturn. Share Pinpoint expertise in contract recruitment

Week 4: Post for Candidates (Thursday)

Topic: "Work-Life Balance and Mental Health"

• Content: Address the importance of work-life balance and mental health in today's work environment. Offer tips for candidates to maintain a healthy
work-life balance and discuss how Pinpoint supports well-being of candidates and how it can provide advice to clients
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THANK YOU

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