How might we create virtual try-ons for fashion shoppers so that they can visualize
how clothes and accessories will look on them before purchasing?
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CONCEPT OVERVIEW
The concept of a virtual try-on platform, VogueVue,
represents a significant advancement in how
consumers interact with fashion. This analysis
compares traditional shopping methods with our
innovative solution, highlighting the benefits and
transformative potential of virtual try-ons.
The idea is to create a virtual try-on platform that
allows fashion shoppers to visualize how clothes
and accessories will look on them before making a
purchase. By using augmented reality (AR) and
artificial intelligence (AI), customers can digitally
"wear" items, making online shopping more
engaging and personalized.
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KEY COMPONENTS
Virtual Try-On Technology: Use AR and AI
to allow users to overlay garments and
accessories onto images or videos of
themselves.
Body and Face Mapping: Advanced
algorithms to accurately map body
proportions and facial features, ensuring
realistic try-ons.
Product Integration: Seamless integration
with fashion retailers to display their
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products in real-time on the platform.
Mobile and Web App: Accessible via both
mobile devices and web browsers for
convenience.
Realistic Visualization: High-quality 3D
renderings of garments and accessories.
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KEY COMPONENTS
Custom Avatars: Users can create
avatars based on their body
measurements for an even more
personalized experience.
Mix-and-Match Capability: Try on
multiple items at once, such as pairing
outfits with accessories.
Social Sharing: Customers can share
their virtual outfits on social media for
feedback from friends.
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Size Recommendations: AI suggests the
best size based on body measurements
and fit preferences.
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PROBLEM One of the biggest challenges for online
fashion retailers is high return rates, largely
due to customers being unsure of how items
will fit or look on them. This leads to
dissatisfaction, logistical costs, and wasted
resources.
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Traditional Shopping Methods
Methods Physical Fitting Rooms
Experience: Customers try on clothes in-
store, relying on physical mirrors and fitting
room lighting.
Limitations: Time-Consuming: Shoppers
often wait in line for fitting rooms and may
have to try on multiple items. Inconvenience:
Limited stock availability and size options
can lead to frustration
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Online Shopping Without Try-Ons
Experience: Shoppers browse and select
items based on static images and size
charts.
Limitations:
Uncertainty: Customers can’t see how
clothes will look or fit on their bodies,
leading to doubts about style and size.
High Return Rates: Many online orders
are returned due to poor fit or misaligned
expectations, costing retailers
significantly
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A virtual try-on platform helps bridge the gap between
physical and online shopping by providing a visual and
interactive experience.
INNOVATION
SOLUTION:
VOGUEVE
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Augmented Reality Experience
Functionality: Users can visualize how
clothing and accessories will look on them in
real time using AR technology.
Advantages:
Immediate Feedback: Instant visual
representation allows for quick
decision-making.
Convenience: Try on clothes anytime,
anywhere, eliminating the need for
physical fitting rooms.
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Personalized Avatar Creation
Functionality: Users create customized
avatars based on their measurements for
accurate try-ons.
Advantages:
Tailored Fit: More precise sizing
recommendations lead to fewer
returns.
Engagement: Users enjoy a
personalized experience that fosters
loyalty and brand connection.
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Interactive and Social Features
Functionality: Users can mix and match
outfits, share their looks on social media, and
receive feedback from friends
Advantages:
Community Building: Encourages
social interaction and engagement
around fashion.
Fun Shopping Experience: Makes the
process enjoyable, leading to
increased customer retention.
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HOW WE WILL ADDRESS IT
We will:
Partner with fashion brands and retailers
to ensure their products are digitized for
virtual try-on.
Develop cutting-edge AR technology that
provides high accuracy in body mapping.
Ensure that the platform is user-friendly,
with easy onboarding for retailers and
customers alike.
Continuously update the platform with
new styles and trends to keep the
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experience fresh.
VOGUEVE
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TARGET MARKET
Primary Market: Fashion-conscious
individuals between the ages of 18-35
who frequently shop online.
Secondary Market: Online fashion
retailers looking to reduce return rates
and improve customer satisfaction.
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BENEFITS
Increased Confidence: Shoppers
can make more informed
purchase decisions.
Reduced Returns: Fewer
instances of buyers returning
items due to fit or appearance
issues.
Enhanced Engagement: A fun,
interactive way to shop that can
lead to more impulse purchases.
Brand Loyalty: Retailers offering
this service will stand out in the
crowded e-commerce space.
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VOGUEVE
CONCLUSION
The introduction of VogueVue as a virtual try-on platform represents a
significant leap forward in the fashion retail industry. By leveraging
augmented reality and personalized experiences, our innovation
addresses the shortcomings of traditional shopping methods. This
transformative approach not only enhances the customer experience
but also benefits retailers by reducing return rates and increasing
engagement. In a world where convenience and personalization are
paramount, VogueVue stands out as a pioneering solution that
redefines how we shop for fashion
2024 Business Proposal BES - Technoprenaurship
