CASE STUDY
How Maurizio Mykonos reaps
the rewards of year-round
sales — and a major competitive
advantage in the US
The luxury Italian fashion brand Maurizio Mykonos wanted to build a wholesale presence in the US to
expand their network beyond Europe. They realized NuORDER by Lightspeed would be the perfect
partner to help them reach their goal.
C A S E S T U DY: M A U R I Z IO M Y KO N O S
Meet the brand:
Maurizio Mykonos
Origins
Maurizio Mykonos is designed by Aikaterini Ifigenia
Kalafati. The designer was born in Egypt to a family
of Greek heritage with Egyptian influences, and
her father was a second-generation Greek textile
factory owner in Egypt. In the midst of this cultural
crossroads, she developed an early curiosity for
the fabrics, textures, and mixed traditions of her
surroundings. Aikaterini experimented with fabrics
in her father’s factory and continued her studies
in Rome, where she met her husband and founded
Maurizio Mykonos in the mid-1990s. Today, Maurizio
Mykonos is sold in over 150 boutiques around the
world.
Luxurious Collections
Maurizio Mykonos draws inspiration from the
heritage of its founders and the concept of
conscious fashion. Collections feature locally
made, sustainable fabrics, blended with Asia
Minor lace, just as their families have created for
centuries. Each piece is carefully crafted with detail,
intertwining the tactile delight of fine linen with the
intricate allure of delicate lace. Maurizio Mykonos
is inspired by the magic of Mykonian architecture
and the breathtaking beauty of its landscapes, and
infuses each collection with the spirit of the island.
2
C A S E S T U DY: M A U R I Z IO M Y KO N O S
TH E O PP O RT U N IT Y
Gain new wholesale accounts in the US
Maurizio Mykonos is an Italian fashion brand sold in stores around the world, with a significant presence
throughout Europe. They aimed to expand the womenswear brand beyond the continent by making a
concentrated effort on gaining new wholesale accounts in the US.
The solution: Partner with the right wholesale platform
The Maurizio Mykonos team found their
association with a well-known and reliable
wholesale eCommerce partner — NuORDER
by Lightspeed, to be the perfect solution.
Now when they meet prospects at trade
shows, buyers immediately understand they
use the industry’s best wholesale processes
and standards, including reliable inventory
data, well-merchandised buying experiences,
curated linesheets, easy note-taking, and
simple management for orders and deliveries.
Buyers also feel confident about NuORDER by
Lightspeed’s partnerships with major retailers,
including Saks Fifth Avenue, Nordstrom, and
David Jones and its excellent reputation.
“Trust is an essential element
in gaining B2B customers. If
you are looking to attract potential clients, using NuORDER by
Lightspeed can be beneficial. NuORDER by Lightspeed ensures the
dependability of our brand, which can help establish its credibility
in the eyes of those who may not be familiar with it.”
Mauro Urciuolo
Director of Sales, Maurizio Mykonos
3
C A S E S T U DY: M A U R I Z IO M Y KO N O S
TH E O PP O RT U N IT Y
Boost profitability outside of market weeks
Without an “always-on” wholesale eCommerce platform to sell from around the world, brands often
experience major dips in revenue outside of major market weeks and trade shows. Maurizio Mykonos
wanted a digital B2B presence to rise above slower months and seasonal fluctuations.
The solution: Offer an easy and desirable way to place mid-season buys
Now that Maurizio Mykonos sells via NuORDER a better understanding of what they seek. The
by Lightspeed, buyers place orders all year long. team goes on to use those insights to hone their
The team enjoys nurturing ongoing, year-round sales strategies accordingly.
relationships with buyers who use their wholesale
Maurizio Mykonos also used to share essential
portal to order mid-season replenishments
order information via photos of handwritten notes.
and dig deeper into their collections at their
This led to a host of issues including typos in SKUs
convenience.
and shipping addresses, paperwork submission
They’ve also started using NuORDER by delays — and the occasional lost order. Today
Lightspeed to start scaling. For example, the they have NuORDER by Lightspeed’s fast,
Maurizio Mykonos team no longer sends manual seamless, and reliable order capturing system. It’s
emails with attachments of collection photos. the perfect solution to meet their needs as they
Instead, they use NuORDER Campaigns to track scale.
the movements of potential accounts and to gain
4
C A S E S T U DY: M A U R I Z IO M Y KO N O S
The results
Today, Maurizio Mykonos uses NuORDER
by Lightspeed’s comprehensive B2B tool
to gain a competitive advantage at trade
shows, improve the buying experience
for current clients, and enjoy greater
revenue from orders placed all year
long. Their B2C site links to their custom
NuORDER website to attract new
wholesale relationships and bring ease
to existing clients. The Maurizio Mykonos
team also promotes their custom
NuORDER website at trade shows, in
team members’ email signatures, in
their marketing materials, and more,
establishing a strong brand identity at
every touchpoint.
Ready to build your
wholesale reputation and
sell year-round?
Request a demo
NuORDER by Lightspeed is the leading B2B platform that connects brands and retailers, supports
omnichannel selling, streamlines assortment planning, and maximizes sell-through.
5
