All projects should be typed on A4 sheets, Font Size 12, Times New Roman, one and a half spacing
on executive bond paper. The project report shall have appropriate chapter scheme and be presented in total indicative pages of 60-80 pages of subject.
i want project on marketing strategy of any telecom company as soon as possible , the pattern of project report define below.
Chapter 1: Introduction 1.1 Background of the project 1.2 Introduction of the organizations business sector 1.3 Companys introduction 1.4 List of competitors 1.5 Objectives of the project 1.6 Significance of the project Chapter 2: 2.1 Situation analysis (If applicable) 2.2 Industry analysis (If applicable) 2.3 Marketing objectives (If applicable) 2.4 Marketing mix 2.5 Marketing operations (If applicable) 2.3.1 Structure of marketing department (Hierarchy) 2.3.2 Functions of marketing department Chapter 3: Marketing /export marketing/e-marketing strategies of the organization In this chapter, you have to describe the Marketing /export marketing/emarketing strategies of the organization. It includes the following: 3.1 Market segmentation strategies 3.2 Target marketing strategies 3.3 Product planning and development 3.4 Packaging 3.5 Brand(s) positioning 3.6 Pricing strategies 3.7 Promotional strategies (It includes promotional campaigns as well) 3.8 Distribution strategies 3.9 Action programs (It covers planning of marketing tactics and tools of how to implement the planned strategies)
3.10 SWOT analysis Chapter 4: Competitor Analysis In this chapter, you have to compare the marketing objectives, marketing mix, marketing operations (functions) marketing strategies of the competitor(s). 4.1 Introduction of the competitor (s) firm (s) 4.2 Marketing objectives (if applicable) 4.3 Marketing mix 4.4 Marketing operations (if applicable) - It includes functions of marketing department 4.5 Marketing strategies 4.5.1 Market segmentation strategies 4.5.2 Target marketing strategies 4.5.3 Product planning and development 4.5.4 Packaging 4.5.5 Brand(s) positioning 4.5.6 Pricing strategies 4.5.7 Promotional strategies (It includes promotional campaigns as well) 4.5.8 Distribution strategies 4.5.9 Action programs (It covers planning of marketing tactics and tools of how to implement the planned strategies) Chapter 5: Budgeting (if applicable) 5.1 Budgeting strategy (specify the strategy on which budgeting is done) 5.2 Budget allocation (specify and justify the budget allocated on various grounds such as media wise, territory wise etc) Chapter 6: Media plan (if applicable) 6.1 Deciding on Reach, Frequency, and Impact 6.2 Choosing among major media types (newspapers, direct mail, radio, magazines, outdoor, yellow pages, news letters, brochures, telephone, internet) 6.3 Selecting specific vehicles (TV channels/ news papers etc within each media type) 6.4 Deciding on geographical allocation (how to allocate advertising budget over space as well as over time) 6.5 Evaluating advertising effectiveness 6.5.1 Communication effect research 6.5.2 Sales effect research Chapter 7: Evaluation criteria (if applicable) It includes setting the various criteria or parameters to evaluate if the planned objectives of the marketing plan are met. Evaluation is usually done at the
year end but the evaluation criteria are set while designing the marketing plan. Chapter 8: Methodology 8.1 Data collection sources 8.2 Data collection tools 8.3 Data analysis and interpretation c) Summary This part of the report deals with the main idea of the report, means what this report is all about. But it must be written in words or sentences which are not used in the detailed report. It may range from 3-4 pages. There is no need to include examples and illustrations in this part of report. You are not supposed to include your own thinking or your own opinion while writing a summary. You only have to narrate in your own words what is the main idea in the report. A summary should therefore be compiled from an objective approach rather than a subjective one Chapter 9: Conclusion and recommendations 9.1 Conclusion: It deals with outcomes of the report. It provides details of the conclusion drawn or results sorted out after raw data has been collected and analyzed systematically. Conclusion should be described in short yet comprehensive sentences/paragraphs if more than one. Each sentence/paragraph describing new idea should be bulleted. 9.2 Recommendations These include your proposed solutions or plans to cover and remove all the flaws or deficiencies that you think (in the light of data processing and analysis) need to be removed or improved. Recommendations should be vivid, lucid and based on your findings. They must be logical and applicable.
