SWASTIK NANDAKUMAR- MILLIONAIRE

FASTRACK

DAY 2:- ( Create a business path that is in line

with who you are )
3 Screws:-

Screw 1:- Right Product

Screw 2:- Right way of Marketing and selling
Screw 3:- RIght Mindset

Goal of your product is not to solve a problem, the goal is the create die hard fan of your
business.

I am a fan of Zepto because

a) The speed at which we receive goods
b) The convenience they bring into my life
c) Customer delivery service

Always look for the long term when building a product.

Anytime you have excess money, spend it on Marketing

Small problems - No Money ( free of cost )

Big problem - Small money
Extra Ordinary problem - Big money

Quality v/s Price Matrix

Positioning:- What comes to your mind when they think of YOU ( business )

MOST OF OUR FEARS COME FROM LACK OF A QUALITY

PRODUCT
LOW TICKET, MID TICKET , HIGH- TICKET,

PROBLEM SOLVE VALUE ADDITION RESULTS

Low TIcket —-------

 Mid Ticket —----------

High Ticket —-------

HOW TO INCREASE VALUE TO YOUR PRODUCT

1) Newness
2) Increasing Performance
3) Customization
4) Getting Job done
5) Superior Design
6) Brand /Status
7) Decrease price
8) Cost Reduction ( show how you reduce their costs )
9) Risk Reduction ( reduce risk while client purchasing )

Objections happen when there is a mismatch between their expectation and your
deliverables

LOW TICKET :- Always discounts

MID TICKET :- Always looking for value for Money
HIGH TICKET :- Quality, Experience, Emotion

Level of awareness of a customer

1) Unaware customer- Dont sell
2) Problem Aware customer ( but don’t know solution exist )- Dont sell
3) Solution Aware Customers:- Solution exists ( donno you exist )- Sell
4) Product Aware-Sell
5) Most Aware-Sell

BIGGEST OBJECTION

You are the biggest objection. ( first in your HEAD and then in LIFE )
Most common objection is the objection you have not solved yourself

WHY YOU SHOULD CHARGE HIGH

1) To sustain the business:-

2) You have to have more sales to scale
3) Customers will value you less

Numbers Break down

1,00,000- at 100 rs
1000 leads
250 show up.
125 - stay till pitch
10k- Size
5k - Size
Conversion of 5%- 15% conversion

YOU ARE THE AVERAGE OF 5 CUSTOMERS YOU AQUIRE

BUILD YOUR PERFECT PRODUCT

HIGH TICKET V/S LOW TICKET

MARKETING
● Know you
● Like you
● Trust you

GREAT PRODUCT IS A RETENTION STRATEGY not a MARKETING STRATEGY

MYTHS

1) MARKETING QUADRANT
3 Phases of Marketing

PHASE -1 PHASE-2 PHASE-3

TO GET LEADS LEADS TO BUY BUYERS TO BUY MORE

WHOLE FLOW
COLD PROSPECT - CUSTOMER - RAVING FAN

STRATEGIES FOR ALL PHASES OF MARKETING

FINDING A HUNGRY MARKET / QUALITIES OF A GOOD MARKET

AN IRRESTIBLE OFFER

VALUE EQUATION =
1) Dream Outcome
2) Perceived likelihood + Achievement
3) Time Taken
4) Efforts and Sacrifice

PLACE OF AN IDEAL OFFER

Greatest offer- Make money in 2 mins without doing anything

IDEAL OFFER - IS IN THE MIDDLE
Shitty offer:- work hard, sacrifice, blah blah blah
HOW TO CONNECT PRODUCT TO MARKETING ( IT IS CALLED FUNNEL )

EVG:- Extreme Value Giveaway

OFEO- Outrageous Front end offer
TCP:- The Core Product
TMM:- The Money Multiplier

GET 2 THINGS RIGHT IN YOUR BUSINESS

EVG:- Extreme Value Giveaway

OFEO- Outrageous Front end offer
SALES

Clients- Emotional
Business - Login

4C’s of selling
CEMENT:- Cement the value you show
CARE :- Show people you care for them
CRAFT :- The perfect Frame
CAPTIVATE :- Hypnotic selling

STEPS

● PAINT THEIR LIFE DREAMS

● NEURO- PATTERN RECOGNITION:-
○ What was their last path of purchase.
○ What was their path / order of steps
○ Whom did they consult?
● Repetitions
● Use Vocal Inflections
10 Steps to SELL LIKE HELL

1) Prepare
2) Power Intro ( when you join the meeting MUSIC PLAYING )
Never Sell in the customer’s setting ( selling it is a POWER GAME )
3) Frame the sale ( What to expect on this call )
4) Discover their aspirations
5) Assessment
6) Discover Problems
7) Establish Credibiility
8) Present your Product
9) Objection Handling ( AICP- Acknowledge- Isolate- Counter- Prove )
10) Follow up ( multimodal followup system ) \

HOW TO BE SEEN AS AN EXPERT

1) Have a track record

2) Right Testimonials (
Result Based Testimonials
Endorsement Testimonials
Association Testimonials
3) Use the Language of their profession
4) Certainity when you talk
5) Show people you do the work ( clients naturally trust people who out in the work )
6) G Factor- What do people find when they google you
7) Author Something ( Social Media content )
8) Credentials
DAY -3 ( MANAGING YOUR MONEY )
● THE WORLD OWES YOU NOTHING
● IF YOU WANT IT - GO GET IT
● TRADE EXPECTATIONS FOR APPRECIATION
● CREATE YOUR OWN STAGE
● NOBODY HAS IT EASY

BUSINESS MINDSET SHIFTS

● Never provide anything less than anything less than MINIMUM VIABLE SOLUTION(
don’t offer half solutions )
● Always charge for OUTCOMES and VALUES . never lower prices without removing
deliverables.
● Always solve a SINGLE CRITICAL MEASURABLE problem in a FIXED TIMELINE.
● Be a SURGEON and not HOME CLEANER ( be a surgeon not a vendor )
● Never answer RANDOM QUESTIONS of people ( 90% of the time they are working
on the wrong thing )
● Don’t deviate from the process, NEVER LET THE CLIENT ASSUME CONTROL
● Confidence is your surrency . Confidence comes from RESULTS. If you don’t have
results get results
● Maintain 100% OWNERSHIP to your clients . ( it is your job to make them show up )

CONTEXT > CONTENT

STEPS TO BUILD YOUR PRODUCTS

HOW TO LAUNCH YOUR PRODUCTS WHILE BUILDUING

Build as you launch

3 STEP SEQUENCE FOR BUILDUING SOLID PRODUCT

● Vision
● Team
● You

Always keep one loop open, Cliff hanging

DAY 3 Pt 2 ( -MONEY)
The Money tree

The same values that inspire you to earn are the same values that help you spend

FINANCIAL FREEDOM

FACTORS OF FINANCIAL FREEDOM

WHY
WHAT
HOW
WHEN
WITH WHOM
LANDMINES

RICH PEOPLE POOR PEOPLE

CREATE their life Believe LIFE HAPPENS to me

Play MONEY GAME to win Play MONEY GAME not to loose

COMMITTED to being rich WANT to be rich

See OPPORTUNITIES See OBSTACLES

ADMIRE other rich and other people RESENT other rich and other people

ASSOCIATE with positive successful ASSOCIATE with negative unsuccessful

people people

PROMOTE themselves and their value NEGATIVELY about selling and promotion

OUTCOME , OUTPUT FOCUSED PROBLEM FOCUSED

EXCELLENT RECEIVERS POOR RECEIVERS

AND LIFE OR LIFE

Do it inspiteof FEAR Dont do because of FEAR

CONSTANTLY LEARNING and DOING Think THEY KNOW IT ALL

I ONLY KNOW if I do or else I don;t know

WHAT LEADS TO FINANCIAL FREEDOM

MONEY BLOCKAGES
1) Changes in Life Stages ( Single Married Kids )
2) Change in income and economy
3) Change in Industry
4) Change in life Circumstances

MONEY BLOCKAGES in BUSINESS

1) Change in tech
2) Change in culture
3) Change in economy
4) Change in competition
5) Change in customers life
6) Change in employees life
7) Change in your own life

6 Levels of WEALTH

Level 1:- Struggler

Level 2:- Hustler
Level 3:- Climber
Wealth = Value x Leverage
Level 4:- Achiever
Level 5:- Leader
Level 6:- Visionary

HOW TO TAKE ACTION CONSISTANCY - 3S

S1:- STATE
S2:- STORY
S3:- STRATEGY

1) Work on physiological State- POWER POSE

 2)

SELLING IS A TRANSFER OF CONFIDENCE

Biggest chapllenge
1) Customer Incantation ( negative ) - Yours is also Negative

CHANGE YOUR STATE

WHY DO WE GIVE EXCUSES- TO GO FROM UNCERTAINITY - CERTAINITY

BLAMES

1) The circumstances
2) Blame person who can’t respond

MINDSET SHIFTS
STOP PLAYING THE GAME OF A FAKIN VICTIM
IF SOMETHING DOESN’T WORK STEP UP AND DO SOMETHING ABOUT IT