Unit 5
Unit 5
Objectives
Structure
5.1 What is Leadership?
5.2 Leadership Studies
5.3 Traditional Theories of Leadership
5.4 Modern Theories of Leadership
5.5 Case Study
5.6 Decision Making and Importance
5.7 Types of Decisions
5.8 Making Rational Decisions
5.9 Making Good Decisions
5.10 Making Intuitive Decisions
5.11 Making Creative Decisions
5.12 Summary
5.13 Self Assessment Questions
5.14 Further Readings
In the past, business believed that a leader was like the captain of a ship: cool,
calm collected. Now, we see that leaders need to be human. They need to be in
touch, they need to be empathetic, and they need to be with people. Leaders need
to be a part of what’s going on, not apart from what’s going on.
There are also problems with the ways leaders have been traditionally developed,
a multi-billion dollar effort. For example, we note on the opening page of our
(Avolio and Luthans) book on authentic leadership development that “we are
dismayed at how few leadership development programs actually can substantiate
that even one leader has been developed as a consequence of most programs.”5
As a result, new paradigms of leadership development are beginning to emerge.
For example, the director of Leadership at Google recently commented, “In the
’90s at Pepsi, I taught leaders to develop leaders.
Now I ask people within the company to name employees they respect and then
give them training tasks.”
That’s why the best companies are realizing that no matter what business they’re
in, their real business is building leaders. Precisely spelled out. Despite these
inherent difficulties, many attempts have been made over the years to define
leadership. Unfortunately, almost everyone who studies or writes about leadership
defines it differently. About the only commonality is the role that influence plays
in leadership.
In recent years, many theorists and practitioners have emphasized the difference
between managers and leaders. For example, as Bennis has noted: “To survive
in the twenty-first century, we are going to need a new generation of leaders—
leaders, not managers.
Although many specific definitions could be cited, most would depend on the
theoretical orientation taken. Besides influence, leadership has been defined in
terms of group processes, personality, compliance, particular behaviors,
persuasion, power, goal achievement, interaction, role differentiation, initiation
of structure, and combinations of two or more of these. The extremely turbulent,
adverse environment facing organizational leaders in recent years has led Bennis
and Thomas to conclude:
Importance of Leadership
Leadership is an important factor for making an organization successful. It is the
art or process of influencing people to perform assigned tasks willingly, efficiently
and competently. Without leadership a line manager simply cannot be effective.
Leadership of the line managers transforms potential into reality. When good
leadership is in place in the organization, it can be felt throughout the entire
organization. With good leadership, organizational culture is not forced but
developed. Communication is effective and open. Everyone understands the
vision and goals of the organization, and everyone has input into how they can
be improved. People feel that they are an important part of the organization and
they give their best for the success of the organization. The leadership in the
organization is to meet the three challenges. The first challenge is to provide a
shared vision of where the organisation is heading and what its purpose is (the
mission). The second challenge is to set objectives, that is, to convert the strategic
vision and directional course into specific performance outcomes for each key
area which leaders deem important for success. The third challenge in providing
strategic direction is to generate and develop a strategy that will determine how
to achieve the objectives. Strategic direction is imperative in identifying a
systematic intervention that will provide the most leverage to the organisation,
as an organisation cannot focus on everything all of the time.
http://ispatguru.com/importance-of-leadership-for-organizational-excellence/
Initiates action- Leader is a person who starts the work by communicating the
policies and plans to the subordinates from where the work actually starts.
Unfortunately, the effects that styles of leadership had on productivity were not
directly examined. The experiments were designed primarily to examine patterns
of aggressive behavior. However, an important by-product was the insight that
was gained into the productive behavior of a group. For example, the researchers
found that the boys subjected to the autocratic leaders reacted in one of two
ways: either aggressively or apathetically. Both the aggressive and apathetic
behaviors were deemed to be reactions to the frustration caused by the autocratic
leader. The researchers also pointed out that the apathetic groups exhibited
outbursts of aggression when the autocratic leader left the room or when a
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Organisational Processes transition was made to a freer leadership atmosphere. The laissez-faire leadership
climate actually produced the greatest number of aggressive acts from the group.
The democratically led group fell between the one extremely aggressive group
and the four apathetic groups under the autocratic leaders.
Sweeping generalizations on the basis of the Lippitt and White studies are
dangerous.
Preadolescent boys making masks and carving soap are a long way from adults
working in a complex, modern organization. Furthermore, from the viewpoint
of today’s behavioral science research methodology, many of the variables were
not controlled. Nevertheless, these leadership studies have important historical
significance. They were the first attempts to determine, experimentally, what
effects styles of leadership have on a group. Like the Hawthorne studies presented,
the Iowa studies are too often automatically discounted or at least marginalized
because they are hard to generalize to modern organizational leadership. The
value of the studies was that they were the first to analyze leadership from the
standpoint of scientific methodology, and, more important, they showed that
different styles of leadership can produce different, complex reactions from the
same or similar groups.
Studies were made of Air Force commanders and members of bomber crews;
officers, noncommissioned personnel, and civilian administrators in the Navy
Department; manufacturing supervisors; executives of regional cooperatives;
college administrators; teachers, principals, and school superintendents; and
leaders of various student and civilian groups.
The Ohio State studies started with the premise that no satisfactory definition of
leadership existed. They also recognized that previous work had too often assumed
that leadership was synonymous with good leadership. The Ohio State group
was determined to study leadership, regardless of definition or whether it was
effective or ineffective.
In the first step, the LBDQ was administered in a wide variety of situations. In
order to examine how the leader was described, the answers to the questionnaire
were then subjected to factor analysis. The outcome was amazingly consistent.
The same two dimensions of leadership continually emerged from the
questionnaire data. They were consideration and initiating structure. These two
factors were found in a wide variety of studies encompassing many kinds of
leadership positions and contexts. The researchers carefully emphasize that the
studies show only how leaders carry out their leadership function. Initiating
structure and consideration are very similar to the time-honored military
commander’s functions of mission and concern with the welfare of the troops.
In simple terms, the Ohio State factors are task or goal orientation (initiating
structure) and recognition of individual needs and relationships (consideration).
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The two dimensions are separate and distinct from each other. Leadership and Decision
Making
The Ohio State studies certainly have value for the study of leadership. They
were the first to point out and emphasize the importance of both task and human
dimensions in assessing leadership. This two-dimensional approach lessened
the gap between the strict task orientation of the scientific management movement
and the human relations emphasis, which had been popular up to that time.
Interestingly, when Colin Powell, usually considered one of the most-effective
and most-admired leaders of recent years, speaks of his own leadership process,
he uses this two-dimensional approach. Today leadership is recognized as both
multidimensional, as first pointed out by the Ohio State studies, and multilevel
(person, dyad, group, and collective/community).
There are several distinct theoretical bases for leadership. At first, leaders were
felt to be born, not made. This so-called great person theory of leadership implied
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Organisational Processes that some individuals are born with certain traits that allow them to emerge out
of any situation or period of history to become leaders. Similar to research on
personality, showing the impact of genetics and neurology/brain research there
is recent interest in the role that genetics and hardwiring may play in leadership.
For example, one non-research-based analysis noted: “Our experience has led
us to believe that much of leadership talent is hardwired in people before they
reach their early or mid-twenties” and researchers at the University of Minnesota
using large samples of twins are investigating whether genetics predicts leadership.
Although this research is ongoing, the findings so far do indicate that genetics
may account for about 30 percent of the variance in leadership style and emergence
in leadership roles, but the majority still comes from development. Perhaps the
best way to view the born versus made issue is to recognize the interaction between
the two. As noted by Avolio and Luthans:
We already know that how a person’s genetic makeup engages and is affected by
its environment is not stable. Instead, the genetic–environment interaction is
elastic (i.e., changes) over time. Specifically, as the “genetic program” unfolds,
it is greatly affected by the context in which it unfolds.
Some practicing managers, such as the vice president of Saga Corporation, feel
that employees lack followership skills, and there is growing evidence that these
skills are becoming increasingly important. In other words, it is probably not
wise to ignore followership.
Most managers feel that their associates have an obligation to follow and support
their leader and Kellerman argues that this arrangement is in the natural order of
things (e.g., the “pecking order” of chickens in the barnyard or the dominant
alpha male in the wolf pack). She concludes, “in order for large groups to govern
themselves effectively, some must be willing to be leaders, others must be willing
to be followers, and the majority must be willing to go along with this
arrangement.” As the CEO of Commerce
Over time, the leader will develop an “in-group” of associates and an “out-group”
of associates and treat them accordingly. Thus, for the same leader, research has
shown that in-group associates report fewer difficulties in dealing with the leader
and perceive the leader as being more responsive to their needs than out-group
associates do. Also, leaders spend more time “leading” members of the in-group
(that is, they do not depend on formal authority to influence them), and they tend
to “supervise” those in the out-group (that is, they depend on formal roles and
authority to influence them). Finally, there is evidence that members of the in-
group (those who report a high-quality relationship with their leader) assume
greater job responsibility, contribute more to their units, and are rated as higher
performers than those reporting a low-quality relationship. This exchange theory
has been around for some time now, and although it is not without criticism, in
general, the research continues to be relatively supportive. However, as
traditionally presented, LMX seems to be more descriptive of the typical process
of role making by leaders, rather than prescribing the pattern of downward
exchange relations optimal for leadership effectiveness. Research is also using
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Organisational Processes more sophisticated methodologies and suggests that there are a number of
moderators in the LMX-performance relationship.
Graen and Uhl-Bien have emphasized that LMX has evolved through various
stages: (1) the discovery of differentiated dyads; (2) the investigation of
characteristics of LMX relationships and their organizational implications/
outcomes; (3) the description of dyadic partnership building; and (4) the
aggregation of differentiated dyadic relations to group and network levels. New
insights into the manner in which leaders differentiate between employees in
order to form in-groups and out-groups may in part be explained by social network
analysis. Positive social networks and exchange processes assist leaders in
selecting those who may become part of the inner circle of an organization.
Also, the fourth stage recognizes the new cross-functional or network emphasis
in organizations and even external relations with customers, suppliers, and other
organizational stakeholders.
Research that identifies leader-follower relationships that are best suited to specific
environmental contingencies is still needed. Finally, from the social cognitive
perspective taken by this text, it should be remembered that leader-member
exchanges are a reciprocal process. Evidence of this process of interaction suggests
that leaders may be inclined to change follower self-concepts in the short term to
achieve performance goals and more enduring changes. At the same time,
followers reciprocally shape leaders’ self-schemas through their responses, both
as individuals and through collective or group reactions. These and other elements
of the continual negotiation between the leader and followers, which is also
recognized by the psychological contract, deserve additional consideration in
the future.
The leader who makes a wrong decision in this highly unfavorable type of situation
is probably better off than the leader who makes no decision at all. In essence,
what Fiedler’s model suggests is that in highly unfavorable situations, the effective
leader takes charge and makes the decisions that need to be made to accomplish
the task without asking for input or trying to keep everyone happy.
Using one of the four styles contingent on the situational factors as outlined, the
leader attempts to influence associates’ perceptions and motivate them, which in
turn leads to their role clarity, goal expectancies, satisfaction, and performance.
This is specifically accomplished by the leader as follows:
1) Recognizing and/or arousing associates’ needs for outcomes over which the
leader has some control
2) Increasing personal payoffs to associates for work-goal attainment
3) Making the path to those payoffs easier to travel by coaching and direction
4) Helping associates clarify expectancies
5) Reducing frustrating barriers
6) Increasing the opportunities for personal satisfaction contingent on effective
performance.
(i.e., develop followers into leaders) while charismatic leaders may try to keep
followers weak and dependent on them (i.e., instill personal loyalty to the leader
rather than developing them to attain ideals).
In contrast to transactional leaders that behave in one of the ways Avolio notes
that transformational leaders characterized by idealized leadership, inspiring
leadership, intellectual stimulation, and individualized consideration represent
a cluster of interrelated styles aimed at the following:
1) Changing situations for the better
2) Developing followers into leaders
3) Overhauling organizations to provide them with new strategic directions
4) Inspiring people by providing an energizing vision and high ideal for moral
and ethical Conduct.
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Organisational Processes On the basis of his research findings, Bass concludes that in many instances
(such as relying on passive management by exception), transactional leadership
is a prescription for mediocrity and that transformational leadership leads to
superior performance in organizations facing demands for renewal and change.
He suggests that fostering transformational leadership through policies of
recruitment, selection, promotion, training, and development will pay off in the
health, well-being, and effective performance of today’s organizations.
Authentic Leadership
Although there are a number of newly emerging theories such as servant
leadership, political leadership, contextual leadership, e-leadership, primal
leadership, relational leadership, positive leadership, shared leadership, and
responsible leadership, in these times of unprecedented challenges facing
organizational leaders, we (Avolio and Luthans and our colleagues working with
the Leadership Institute at the University of Nebraska) believe that authentic
leadership is a needed approach. Drawing from Luthans’s work on positive
organizational behavior and psychological capital, and Avolio’s work on
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transformational and full range leadership, we have recently proposed a specific Leadership and Decision
Making
model of authentic leadership development.
Authenticity has its roots in ancient Greek philosophy (“To thin own self be
true”) and descriptive words include genuine, transparent, reliable, trustworthy,
real, and veritable.
A process that draws from both positive psychological capacities and a highly
developed organizational context, which results in both greater self-awareness
and self-regulated positive behaviors on the part of leaders and associates,
fostering positive self-development. The authentic leader is confident, hopeful,
optimistic, resilient, transparent, moral/ethical, future oriented, and gives priority
to developing associates to be leaders.
Abusive Leadership*
Abusive leaders exercise power to serve their own interest by dominating and
authoritative ways to achieve what they want. They manipulate others to gain
their purposes. They want to win at any cost. Although they know how to show
that they are loyal and working for the organization, actuality they are preoccupied
to be numberone. Baron and Neuman (1998) explain that abusive behavior is
the behavior which is harmful to others.
Ashforth (1994, 1997) defines petty tyranny as a manager’s use of power and
authority cruelly, erratically, and unkindly. He finds following six dimensions of
a petty tyrant: behaving in an illogical and conceited manner; putting down
subordinate; lacking kindness for other; forcing divergence ruling; discouraging
inventiveness and using non-contingent penalty.
Source: http://pakacademicsearch.com/pdffiles/ech/517/821%20Vol%205,%20No%
204%20(2013).pdf
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Organisational Processes companies such as the Boston Consulting Group Inc., Motorola Inc., and ABB
Inc. She also led an all-girls rock band in high school, but that is a different story.
What makes her one of the top leaders in the business world today? To start
with, she has a clear vision for PepsiCo, which seems to be the right vision for
the company at this point in time. Her vision is framed under the term
“performance with purpose,” which is based on two key ideas: tackling the obesity
epidemic by improving the nutritional status of PepsiCo products and making
PepsiCo an environmentally sustainable company. She is an inspirational speaker
and rallies people around her vision for the company. She has the track record to
show that she means what she says. She was instrumental in PepsiCo’s acquisition
of the food conglomerate Quaker Oats Company and the juice maker Tropicana
Products Inc., both of which have healthy product lines. She is bent on reducing
PepsiCo’s reliance on high-sugar, high-calorie beverages, and she made sure
that PepsiCo removed trans fats from all its products before its competitors. On
the environmental side, she is striving for a net zero impact on the environment.
Among her priorities are plans to reduce the plastic used in beverage bottles and
find biodegradable packaging solutions for PepsiCo products. Her vision is long
term and could be risky for short-term earnings, but it is also timely and important.
Those who work with her feel challenged by her high-performance standards
and expectation of excellence. She is not afraid to give people negative feedback—
and with humor, too. She pushes people until they come up with a solution to a
problem and does not take “I don’t know” for an answer. For example, she insisted
that her team find an alternative to the expensive palm oil and did not stop urging
them forward until the alternative arrived: rice bran oil. Nooyi is well liked and
respected because she listens to those around her, even when they disagree with
her. Her background cuts across national boundaries, which gives her a true
appreciation for diversity, and she expects those around her to bring their values
to work. In fact, when she graduated from college, she wore a sari to a job
interview at Boston Consulting, where she got the job. She is an unusually
collaborative person in the top suite of a Fortune 500 company, and she seeks
help and information when she needs it. She has friendships with three ex-CEOs
of PepsiCo who serve as her informal advisors, and when she was selected to the
top position at PepsiCo, she made sure that her rival for the position got a pay
raise and was given influence in the company so she did not lose him. She says
that the best advice she received was from her father, who taught her to assume
that people have good intentions. Nooyi notes that expecting people to have
Source: Case written by [citation redacted per publisher request]. Based on information from
Birger, J., Chandler, C., Frott, J., Gimbel, B., Gumbel, P., et al. (2008, May 12). The
best advice I ever got. Fortune, 157(10), 70–80; Brady, D. (2007, June 11). Keeping
cool in hot water. BusinessWeek. Retrieved April 30, 2010, from http://
www.businessweek.com/magazine/content/07_24/b4038067. htm; Compton, J. (2007,
October 15). Performance with purpose. Beverage World, 126(10), 32; McKay, B.
(2008, May 6). Pepsi to cut plastic used in bottles. Wall Street Journal, Eastern edition,
p. B2; Morris, B., & Neering, P. A. (2008, May 3). The Pepsi challenge:
Can this snack and soda giant go healthy? CEO Indra Nooyi says yes but cola wars
and corn prices will test her leadership. Fortune, 157(4), 54–66; Schultz, H. (2008,
May 12). Indra Nooyi. Time, 171(19), 116–117; Seldman, M. (2008, June). Elevating
aspirations at PepsiCo. T+D, 62(6), 36–38; The Pepsi challenge (2006, August 19).
Economist. Retrieved April 30, 2010, from http://www.economist.com/business-
42 finance/displaystory.cfm?story_id =7803615.
good intentions helps her prevent misunderstandings and show empathy for them. Leadership and Decision
Making
It seems that she is a role model to other business leaders around the world, and
PepsiCo is well positioned to tackle the challenges the future may bring.
2) Indispensable Component
Decision making is known as an inseparable part of management functions.
It is one of the essential processes for successful operation of business. It
determines all management functions and covers every part of the
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Organisational Processes organizational structure. Every manager from top level to the first line is
involved in the decision making process according to the nature of works.
There are four basic decision-making styles that effective leaders use. These
styles can vary by department or organization, the leader’s own philosophy and
style, as well as other outside influences, such as money or subordinates.
Source: https://accountlearning.blogspot.in/2013/05/significacne-of-decision-making.html
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1) Command Leadership and Decision
Making
Leaders who tend to make decisions without consulting anyone on their
team are said to be command leaders. However negative it may sound, it
can be a good style of decision making, especially for quick moving situations
that need guidance immediately. Leaders use this style most effectively
and strategically when they apply it to monetary decisions and crisis
decisions. In these types of situations, there may be no time to consult with
others, and doing so could lead to bigger problems and an outcome
determined by a delayed decision.
2) Collaborative
Collaborative decision making requires and uses the opinions and insight of
others on the team. Leaders who routinely ask those under them for their
feedback and viewpoints are seeking to make a collaborative decision. This
doesn’t give those under the leader the right to make the decision, however,
it can give the leader the information need to make the best decision fit for
the situation, especially if it affects a lot of people. Collaborative decision
making also falls under evidence based decision making. If a leader is using
collaborative decision making, it is actually best to not surround him or
herself with people who always agree with them. People should feel open
and willing to argue either side of the coin. Even if the leader ends up not
taking their advice, it will help bring the decision and situation more clarity.
3) Consensus
Decision making done with a vote is called consensus decision making. It
is similar to that of a democratic vote. Leaders can gather their teams, explain
the decision at hand, and then everyone gets a vote. If a leader needs to
make a decision that will not affect the bottom line, but does, however,
affect a vast majority of those under him or her, then a consensus is a good
way to go. When using a consensus, leaders need to remember that they
cannot please everyone. Decisions made by consensus tend to help mold
the culture of a company or organization and can help give everyone a voice.
Being heard is important to most people on a team or in a group, and
satisfaction will go up when they feel like they are heard.
4) Convenience
Some leaders choose to delegate their decision making tasks. This can be
out of convenience and can have several benefits, including the
empowerment of team members and evaluating the decision-making skills
of other team members. It is important for leaders to remember that those
new to making decisions may have some fresh an innovative ideas or ways
of looking at a problem and its solutions.
Source: https://projectmgmt.brandeis.edu/resources/articles/leadership-and-decision-making/
45
Organisational Processes many researchers as they look for creative and effective solution for this profound
societal and organizational challenge. Therefore, to understand organizational
decision making process, leadership must define what the future should look
like, aligns with that vision, and inspire them to make it happen despite the
challenges and obstacles involved. Leaders must know how to lead as well as
manage, otherwise, without leading as well as managing effectively, today’s
organizations will face the threat of extinction . Thus, leaders and workers in
every organization should be influenced by their policy and decisions while
working together to attain strategic goals and objectives. Complexity and other
factors or challenges had shown that there is a great need for the development
and implementation of proper policy by organizational leaders. Basically, some
recent studies have shown that decision making has a central role to play in
developing and influencing organizational activities. These activities include
healthy working environment and trust that helps in developing effective
communication and openness in the relationship between employees and
management; between superiors and subordinates; between trade union and
management; and among workers in the workplace.
Decision making is the key role of leadership and people always associate
leadership in business and politics with making good decisions and a great
emphasis on being the head of a group. Leaders must be effective in their
organizational decision making by pulling rather than pushing; by inspiring their
subordinates rather than ordering them; by enabling people to use their own
initiative and experiences rather than by denying their efforts or constraining
their experiences and actions in the organization. It of vital importance to know
that functional leadership is not usually defined by a specific set of behaviors but
instead by generic responses that is prescribed for and will vary by different
problem, issues, challenges, circumstances, and different situations. Every
organization is a systemic whole and network that is dynamic, challenging,
complex in nature, and established for the purpose of serving the common good,
and goal accomplishments. While no leader exists and operates outside the
organization, all organizations need leaders to exist, and survive in all its
operations. Leaders must know how to lead as well as manage. Otherwise, without
leading as well as managing effectively, today’s organizations face the threat of
extinction. The crux of good leadership is the ability to make thoughtful, reasoned
decisions. In order to be the best judge, a leader should have critical thinking
skills. They must respond quickly to situations. They must also reflect and be
able to point out areas that need improvement. Good judgment in the context of
educational leadership requires that the leader have a firm grounding in the
educational enterprise, combined with a keen sense of awareness of the complex
factors that impinge on school practice.
The more skilled leaders are, the more likely they will feel confident in their
abilities and competent to make good decisions. For it is only the leader that
understands the nature and principles of decision making will be able cope with
complex and challenging situations more effectively than the leader who does
not possess any of the ideas. For example: the leader who had the knowledge
and have studied the qualities and characteristics of organizational diversity stands
a better chance of making decision on team building when compared with a
leader who have not. Decision making is of vital importance in organization
because it permeates through all managerial functions and all areas of business
including; recruitment, selection, job description, organizing, planning, training,
marketing, policy, and compensation among others. Simply put, it is the act of
carrying out managerial tasks and responsibilities.
You probably do not spend much time on these mundane decisions. These types
of straightforward decisions are termed programmed decisions, or decisions
that occur frequently enough that we develop an automated response to them.
The automated response we use to make these decisions is called the decision
rule. For example, many restaurants face customer complaints as a routine part
of doing business. Because complaints are a recurring problem, responding to
them may become a programmed decision. The restaurant might enact a policy
stating that every time they receive a valid customer complaint, the customer
should receive a free dessert, which represents a decision rule.
On the other hand, unique and important decisions require conscious thinking,
information gathering, and careful consideration of alternatives. These are called
non programmed decisions. For example, in 2005 McDonald’s Corporation
became aware of the need to respond to growing customer concerns regarding
the unhealthy aspects (high in fat and calories) of the food they sell. This is a non
programmed decision, because for several decades, customers of fast-food
restaurants were more concerned with the taste and price of the food, rather than
its healthiness. In response to this problem, McDonald’s decided to offer healthier
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Organisational Processes alternatives such as the choice to substitute French fries in Happy Meals with
apple slices and in 2007 they banned the use of trans fat at their restaurants. A
crisis situation also constitutes a nonprogrammed
decision for companies. For example, the leadership of Nutrorim was facing a
tough decision. They had recently introduced a new product, Charge Up with
Lipitrene, an improved version of their popular sports drink powder, ChargeUp.
At some point, a phone call came from a state health department to inform them
of 11 cases of gastrointestinal distress that might be related to their product,
which led to a decision to recall ChargeUp. The decision was made without an
investigation of the information. While this decision was conservative, it was
made without a process that weighed the information. Two weeks later it became
clear that the reported health problems were unrelated to Nutrorim’s product. In
fact, all the cases were traced back to a contaminated health club juice bar.
However, the damage to the brand and to the balance sheets was already done.
This unfortunate decision caused Nutrorim to rethink the way decisions were
made when under pressure. The company now gathers information to make
informed choices even when time is of the essence. (Garvin, D. A. (2006, January).
All the wrong moves. Harvard Business Review, 84, 18–23).
Let’s imagine that your old, clunky car has broken down, and you have enough
money saved for a substantial down payment on a new car. It will be the first
major purchase of your life, and you want to make the right choice. The first
step, therefore, has already been completed—we know that you want to buy a
new car.
Next, in step 2, you’ll need to decide which factors are important to you. How
many passengers do you want to accommodate? How important is fuel economy
to you? Is safety a major concern? You only have a certain amount of money
saved, and you don’t want to take on too much debt, so price range is an important
factor as well. If you know you want to have room for at least five adults, get at
least 20 miles per gallon, drive a car with a strong safety rating, not spend more
than $22,000 on the purchase, and like how it looks, you have identified the
decision criteria. All the potential options for purchasing your car will be
evaluated against these criteria.
Before we can move too much further, you need to decide how important each
factor is to your decision in step 3. If each is equally important, then there is no
need to weigh them, but if you know that price and mpg are key factors, you
might weigh them heavily and keep the other criteria with medium importance.
Step 4 requires you to generate all alternatives about your options. Then, in step
5, you need to use this information to evaluate each alternative against the criteria
you have established. You choose the best alternative (step 6), and then you
would go out and buy your new car (step 7).
Of course, the outcome of this decision will influence the next decision made.
That is where step 8 comes in. For example, if you purchase a car and have
nothing but problems with it, you will be less likely to consider the same make
and model when purchasing a car the next time.
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Organisational Processes
1. Identify the
problem
2. Establish
8. Evaluate the
decision
decision
criteria
7. Implement 3. Weigh
the decision decision
criteria
Instead, they focus their search on a limited geographic area, and they tend to
accept the first offer in their chosen area, even if it may not be the ideal job
situation. Satisficing is similar to rational decision making. The main difference
is that rather than choosing the best option and maximizing the potential outcome,
the decision maker saves cognitive time and effort by accepting the first alternative
that meets the minimum threshold.
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Leadership and Decision
5.10 MAKING INTUITIVE DECISIONS Making
Once a pattern is recognized, they can play a potential course of action through
toits outcome based on their prior experience. Thanks to training, experience,
and knowledge, these decision makers have an idea of how well a given solution
may work. If they run through the mental model and find that the solution will
not work, they alter the solution before setting it into action. If it still is not
deemed a workable solution, it is discarded as an option, and a new idea is tested
until a workable solution is found. Once a viable course of action is identified,
the decision maker puts the solution into motion. The key point is that only one
choice is considered at a time. Novices are not able to make effective decisions
this way, because they do not have enough prior experience to draw upon.
Then comes illumination, or the insight moment when the solution to the problem
becomes apparent to the person, sometimes when it is least expected. This sudden
insight is the “eureka” moment, similar to what happened to the ancient Greek
inventor Archimedes, who found a solution to the problem he was working on
while taking a bath. Finally, the verification and application stage happens when
the decision maker consciously verifies the feasibility of the solution and
implements the decision.
Step 5
Step 1 Step 2 Step 3 Step 4 Verification
Problem
Immersion Inclubation Illumination &
Recognition
Application
Google strives to operate based on solid principles that may be traced back to its
founders. In a world crowded with search engines, they were probably the first
company that put users first. Their mission statement summarizes their
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commitment to end-user needs: “To organize the world’s information and to Leadership and Decision
Making
make it universally accessible and useful.” While other companies were focused
on marketing their sites and increasing advertising revenues, Google stripped
the search page of all distractions and presented users with a blank page consisting
only of a company logo and a search box. Google resisted pop-up advertising,
because the company felt that it was annoying to end-users. They insisted that all
their advertisements would be clearly marked as “sponsored links.” This emphasis
on improving user experience and always putting it before making more money
in the short term seems to have been critical to their success.
Keeping their employees happy is also a value they take to heart. Google created
a unique work environment that attracts, motivates, and retains the best players
in the field. Google was ranked as the number 1 “Best Place to Work For” by
Fortune magazine in 2007 and number 4 in 2010. This is not surprising if one
looks closer to how Google treats employees. On their Mountain View, California,
campus called the “Googleplex,” employees are treated to free gourmet food
options including sushi bars and espresso stations. In fact, many employees
complain that once they started working for Google, they tend to gain 10 to 15
pounds! Employees have access to gyms, shower facilities, video games, on-site
child care, and doctors. Google provides 4 months of paternal leave with 75% of
full pay and offers $500 for take-out meals for families with a newborn. These
perks create a place where employees feel that they are treated well and their
needs are taken care of. Moreover, they contribute to the feeling that they are
working at a unique and cool place that is different from everywhere else they
may have worked.
Recently, they targeted potential new employees using billboards featuring brain
teasers directing potential candidates to a Web site where they were subjected to
more brain teasers. Each candidate may be interviewed by as many as eight
people on several occasions. Through this scrutiny, they are trying to select
“Googley” employees who will share the company’s values, perform at high
levels, and be liked by others within the company. Will this culture survive in the
long run? It may be too early to tell, given that the company was only founded in
1998. The founders emphasized that their initial public offering (IPO) would not
change their culture and they would not introduce more rules or change the way
things are done in Google to please Wall Street. But can a public corporation
really act like a start-up? Can a global giant facing scrutiny on issues including
privacy, copyright, and censorship maintain its culture rooted in its days in a
Palo Alto garage? Larry Page is quoted as saying, “We have a mantra: don’t be
evil, which is to do the best things we know how for our users, for our customers,
for everyone. So I think if we were known for that, it would be a wonderful
thing.”
Source: Case written by [citation redacted per publisher request]. Based on information from
Elgin, B., Hof, R. D., & Greene, J. (2005, August 8). Revenge of the nerds—again.
BusinessWeek. Retrieved April 30, 2010, from http://www.businessweek.com/technology/
content/jul2005/tc20050728 _5127_tc024.htm; Hardy, Q. (2005, November 14). Google thinks
small. Forbes, 176(10); Lashinky, A. (2006, October 2). Chaos by design. Fortune, 154(7);
Mangalindan, M. (2004, March 29). The grownup at Google: How Eric Schmidt imposed
better management tactics but didn’t stifle search giant. Wall Street Journal, p. B1; Lohr, S.
(2005, December 5). At Google, cube culture has new rules. New York Times. Retrieved April
30, 2010, from http://www.nytimes.com/
5.12 SUMMARY
Perhaps the most vital leadership quality is being a good decision maker. This
especially applies to tough decisions, the ones that have a lasting impact on the
trajectory of your business. Anyone can make easy decisions for what to wear,
which restaurant to visit for lunch, or how to arrange the furniture in their office,
but mastering the process of making tough decisions separates great leaders from
mediocre ones.
Since leadership involves managing people, the most effective leaders foster
good decision making in a team setting. This requires establishing a constructive
decision-making environment, removing elements that inhibit successful decision
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making, and bringing everyone together after the decision is made, including Leadership and Decision
Making
those who opposed the outcome or were adversely affected by the result. Hence
in order to gain effective leadership decision making outcome, the leader’s are
suggested to consider the following ideas:
e) Provide Mentoring
Be a mentor for employees you want to polish and give them the full extent
of your experience. Invite them to be part of strategic planning sessions and
explain the factors that go into the corporate decision-making process. Ask
for input and for their thoughts on the best way to proceed in various areas,
and then provide constructive feedback on why or why not their suggestions
are valid.
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Organisational Processes
5.13 SELF ASSESSMENT QUESTIONS
1) Define leadership and discuss the clerical theories of leadership.
3) Discuss the concept and process of decision making and the process. Enlist
the measures for creative decisions.
References:
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behavior-_-an-evidence
Retrieved from https://2012books.lardbucket.org/.../an-introduction-to-
organizational-behavior-v1.1
Retrieved from www.damits.ac.in/library_doc/Organizational_Behaviour.pdf
Retrieved from https://www.mnsu.edu/activities/leadership/leadership_styles.pdf
Retrieved from https://pdfs.semanticscholar.org/943e/0cf04a820e79fc0e8fcfa5e
588b1b0be7916.pdf
Retrieved from https://jerosystems.com/2016/ob.pdf
Retrieved from https://www.springer.com/cda/content/document/cda.../
9783319207735-c2.pdf?
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