Republic of the Philippines
Department of Education
Region ll - Cagayan Valley
Saint Philomene of Alcala Inc.
Centro Sur, Alcala, Cagayan
BUSINESS PLAN
BURGER BLISS
"Life is short, eat burgers"
Presented to the Faculty of Senior High School Department
Humanities and Social Sciences (HUMSS)
Entrepreneurship
In partial fulfillment of the requirements in Entrepreneurship 12
Prepared and Submitted By:
DUMAPAL, CATE
MENDOZA, LEA
VILLASPIN, REA LYZA
SALAMERO, ANGELICA
GANNABAN, DANSHEL
ARELLANO, ALLEN DAVE
PACLEB, JEREMY
SONGGADAN, HEBREW JAMES
OPERARIO, JOVEN
GERON, ROMNICK
Submitted To: Ms. NIKKA DURUIN
ACKNOWLEDGEMENT
We want to express our hearty thanks to Ms. Nikka Duruin, our teacher in
Entrepreneurship 12 for guiding us for preparing this kind of documents and also for
providing us those information needed to do this kind of activity. I am very much
grateful for my groupmates for their cooperation which helped me in this kind of
activity.
TABLE OF CONTENTS
Executive Summary
Acknowledgement
CHAPTER l
Introduction ...................................................................................... 1
Marketing Mix (4Ps) ......................................................................... 2
CHAPTER ll
Operational Aspect ........................................................................... 3
Vicinity Map ....................................................................................... 4
Organizational Chart ........................................................................ 5
Swot Analysis .................................................................................... 6
CHAPTER lll
Pre-Operational Activities
and Expenses .................................................................................... 7-8
Financial Aspect ................................................................................. 9
Curriculum Vitae .............................................................................. 10-20
EXECUTIVE SUMMARY
The Burger Bliss is homely business where you can enjoy delicious and healthy burgers. It
will provide customers with the best quality burgers which are worth its price. It aims to
provide quick service and the burgers are at cheapest price without compromising on the
quality. The very idea of the Burger Bliss came from the notion that nowadays people are
busy with their schedule and spare very little time to eat. So, The Burger Bliss mainly focuses
on the take away customers rather than providing them with a fine dining setting. Such fast
food item will give the customers overall satisfaction.
CHAPTER l
INTRODUCTION OF BURGER BLISS
Burger bliss is a quick-service business focusing on burgers as its main product. It is
composed of bread, egg, lettuce, ham, cucumber, slice cheese, ketchup and mayonnaise. It is
preferred for people or students to have their meals (if they want) and even their snacks
readily serve in a small amount of time due to time pressure from schools and other social
activities. It will lessen the amount of preparing their food to eat which makes them more
efficient from their everyday activities.
Burger shop is one of the many people tend to dump because of its fast serving and it will fit
into their time as students. More so, people in today's generation becomes more health
conscious when it comes to the foods and drinks they were getting from everyday life's
needed food and drinks.
The mission statement focuses on providing customers with the good best value money
through competitive prices and quality services.
The vision statement is aiming to be the "most profitable Quick Service Business" serving
more customers delicious burger each day around this community.
MARKETING ASPECT
MARKETING MIX (4Ps)
A. Product
Burger Bliss is composed of bread, lettuce, egg, ham, pipino, sliced cheese, ketchup and
mayonnaise. It is preferred for people or students to have their meal or snacks when they
want a fast-serving food.
B. Price
Burger Bliss pricing strategies are based mainly on the business strategies and its emphasis
on minimizing cost and prices. In this component of the marketing mix, appropriate pricing
of products is considered. So we will sell it whole and half, for the whole burger will costs at
Php. 30.00 and for the half burger will costs at Php15.00.
C. Place
This component of the marketing mix refers to the venues or location that the firm uses to
transact with target customers (students). The target place of our business is in this school,
the Saint Philomene of Alcala, Incorporated.
D. Promotion
Burger Bliss employs various tactics to promote its products. This component of the
marketing mix covers the tactics used to communicate with the target market about the firm's
offers. We will use social media buss as promotion of our product.
CHAPTER ll
OPERATIONAL ASPECT
LOCATION OF THE BUSINESS
The location of our business is at the Saint Philomene of Alcala, Inc., which is located at
Centro Sur, Alcala, Cagayan. It is a school where the highschool students are studying. It is
because the target of this product is the school of Saint Philomene of Alcala Inc. The students
from the school and also their teacher who usually buy during their break are counted as our
target. Those students can buy to our business for their snack time, it will be easier for them
to choose what they want for their snack, and it will help us to have our customers too.
VICINITY MAP
Figure 1. Vicinity Map of Burger Bliss
CHAPTER lll
PRE-OPERATIONAL ACTIVITIES AND EXPENSES
PRE-OPERATIONAL FLOW
PRE-OPERATIONAL ACTIVITIES
Activities Time of Accomplishment Cost
Identification of Business Idea October 2024
Visitation of the Business Site October 2024
Market Research and Business Plan Construction October 2024
Product Tasting October 2024
TOTAL COST
SWOT ANALYSIS
STRENGTH
• having many customers
• friendly business owners
WEAKNESSES
• lack of promotion or advertising strategy
• looking other businesses having many customers than ours
OPPORTUNITIES
• competitive advantage for having quick service business
THREATS
• availability of ingredients
• lack of budget
FINANCIAL ASPECT
A. Direct Materials
Ingredients Unit of Measurement Estimated Price
Bread per pack Php 50.00
Lettuce per kilo Php 150.00
Egg per piece Php 10.00
Ham per pack (250 g) Php 110.00
Pipino per piece (5pcs) Php 50.00
Sliced Cheese per pack (100 g) Php 122.00
Ketchup per bottle (530 g) Php 46.00
Mayonnaise per piece Php 141.00
B. Selling Expenses
Item Unit of Measurement Estimated Price
Packaging Materials per pack (5 pcs) Php 55.00
Toothpick per container Php 20.00
Tissue per pack Php 35.00
C. Advertising Expenses
Item Unit of Measurement Estimated Price
Flyers 20 pieces Php 200.00
CURRICULUM VITAE
Rea Lyza B. Villaspin
Zone 3, Tupang, Alcala, Cagayan
09386302306
[email protected]
PERSONAL DATA
January 31, 2007
Alcala Municipal Hospital
Single
Filipino
INC
5'5
40 kg
Ricky B. Villaspin
Teresita I. Barien
EDUCATIONAL ATTAINMENT
Primary/Elementary: Tupang Elementary School
Tupang, Alcala, Cagayan
(2012-2018)
Secondary: Saint Philomene of Alcala Inc.
Centro Sur, Alcala, Cagayan
(2019-2025)
Hebrew James P. Songgadan
Baculod Alcala Cagayan
09687593625
[email protected]
PERSONAL DATA
January 10, 2007
Alcala Municipal Hospital
Single
Filipino
Roman Catholic
5'11
59 kg
James L. Songgadan
MaryJane Z. Piñon
EDUCATIONAL ATTAINMENT
Primary/Elementary: Baculod Elementary school
Baculod, Alcala, Cagayan
(2012-2018)
Secondary: Saint Philomene of Alcala Inc.
Centro Sur, Alcala, Cagayan
(2019-2025)
Romnick G. Geron
Zone 6, Centro Sur Alcala Cagayan
09971284713
PERSONAL DATA
December 28, 1998
Alcala Municipal Hospital
Single
Filipino
Roman Catholic
5'6
40 kg
Faustino Lopez
Veronica Gannaban
EDUCATIONAL ATTAINMENT
Primary/Elementary: Angkiray Elementary School
Angkiray, Alcala, Cagayan
(2006-2012)
Secondary: Saint Philomene of Alcala Inc.
Centro Sur, Alcala, Cagayan
(2012-2013)
Joven U. Operario
Zone 6, Palete Street, Centro Sur,
Alcala, Cagayan
09287164595
PERSONAL DATA
September 23, 2007
Alcala Municipal Hospital
Single
Filipino
Roman Catholic
5'5
40 kg
Joel Lopez Operario
Henedine Parto Urbis
EDUCATIONAL ATTAINMENT
Primary/Elementary: Angkiray Elementary School
Angkiray, Alcala, Cagayan
(2012-2018)
Secondary: Saint Philomene of Alcala Inc.
Centro Sur, Alcala, Cagayan
(2019-2025)
Cate C. Dumapal
Zone 7, Ochoa Extn., Centro Norte,
Alcala, Cagayan
09971636398
[email protected]
PERSONAL DATA
July, 08, 2007
Alcala Municipal Hospital
Single
Filipino
Roman Catholic
4'11
42 kg
Eugenio Silahis Dumapal
Wilma Pader Cabrido
EDUCATIONAL ATTAINMENT
Elementary: Alcala East Central School
Centro Norte, Alcala, Cagayan
(2012-2018)
Secondary: Saint Philomene of Alcala Inc.
Centro Sur, Alcala, Cagayan
(2019-2025)
Jeremy G. Pacleb
Zone 6, Balete Street, Centro Sur,
Alcala, Cagayan
09632293953
[email protected]
PERSONAL DATA
February, 2, 2007
Alcala Municipal Hospital
Single
Filipino
Roman Catholic
5'9 ft
73 kg
Merlito M. Pacleb
Shayla G. Robero
EDUCATIONAL ATTAINMENT
Primary/Elementary: Alcala East Central School
Centro Norte, Alcala, Cagayan
(2012-2018)
Secondary: Saint Philomene of Alcala Inc.
Centro Sur, Alcala, Cagayan
(2019-2025)
Baby Lea O. Mendoza
Zone 5, Sabnay Street, Centro Sur,
Alcala, Cagayan
09750936965
[email protected]
PERSONAL DATA
September 22, 2007
Ilagan Isabela
Single
Filipino
Roman Catholic
5'3
63 kg
Gilbert Dellosa Mendoza
Claire Agcaoili Ochoa
EDUCATIONAL ATTAINMENT
Primary/Elementary: Angkiray Elementary School
Angkiray, Alcala, Cagayan
(2011-2018)
Secondary: Saint Philomene of Alcala Inc.
Centro Sur, Alcala, Cagayan
(2019-2025)
Allen Dave C. Arellano
Zone 2, Ochoa Street, Centro Sur,
Alcala, Cagayan
09678613703
[email protected]
PERSONAL DATA
October 16, 2007
Alcala Municipal Hospital
Single
Filipino
Roman Catholic
5'4
57 kg
Ferdie Ramos Arellano
Sheryl Ann Delos Santos Camacho
EDUCATIONAL ATTAINMENT
Primary/Elementary:Alcala East Central School
Centro Norte, Alcala, Cagayan
(2012-2018)
Secondary: Saint Philomene of Alcala Inc.
Centro Sur, Alcala, Cagayan
(2019-2025)
Angelica T. Salamero
Zone 5, Sabnay street, Centro Sur,
Alcala Cagayan
09755277989
[email protected]
PERSONAL DATA
October 16, 2006
Alcala Municipal Hospital
Single
Filipino
Roman Catholic
5'5
40 kg
Antonia V. Salamero
Matda O. Tariga
EDUCATIONAL ATTAINMENT
Primary/Elementary: Angkiray Elementary School
Angkiray, Alcala, Cagayan
(2014-2019)
Secondary: Saint Philomene of Alcala Inc.
Centro Sur, Alcala, Cagayan
(2019-2025)
Danshel T. Gannaban
Zone 6, Tupang, Alcala, Cagayan
09618207017
[email protected]
PERSONAL DATA
August 09, 2007
Alcala Municipal Hospital
Single
Filipino
Roman Catholic
5'1
40 kg
Danilo Manibog Gannaban
Sheryll Torres Torrado
EDUCATIONAL ATTAINMENT
Primary/ Elementary: Tupang Elementary School
Tupang, Alcala, Cagayan
(2012-2018)
Secondary: Saint Philomene of Alcala Inc.
Centro Sur, Alcala, Cagayan
(2019-2025)
