Product Feature Analysis

What's included in this template:

1. What is a Product Feature Analysis?2. Your blank template. - Product level - Feature level3

What is a Product Feature Analysis?

a product feature analysis helps you do comparisons on a feature level. This reveals your product’s s
well as those of your competitors, and gives direction for strategic areas for future development.
 Additional resources
vel - Feature level3.Watch
B2C Example:
Ankit Desai,Google
ProductMaps vs at
Manager competition4. B2B Example:
LinkedIn, on Market Research toSalesforce vsStrategy.
Drive Product competitionTe

eveals your product’s strengths and weaknesses as

ture development. To dive deeper into Product Management processes, check our resources!
e Product Strategy.
 Prevalence Your Product Competitor 1 Competitor 2 Competitor 3
Pricing
Description (key
marketing terms)
Feature 1 Must-have Don't have it Don't have it Don't have it Don't have it
Feature 2 feature
Must-have Don't have it Don't have it Don't have it Don't have it
Feature 3 feature
Must-have Don't have it Don't have it Don't have it Don't have it
Feature 4 feature
Common Don't have it Don't have it Don't have it Don't have it
Feature 5 feature
Common Don't have it Don't have it Don't have it Don't have it
Feature 6 feature
Must-have Don't have it Don't have it Don't have it Don't have it
Feature 7 feature
Uncommon Don't have it Don't have it Don't have it Don't have it
Additional feature
comments
Where we
win/lose
Product market #1 - Market
#2 #2 #2
ranking leader
 Competitor Competitor
Your Product Competitor 1
2 3
Feature pricing
Do they have the No No No No
feature?
Description 1
Description 2
Description 3
Additional comments
Where we win/lose
 Prevalence Google Maps Waze
Pricing
Description (key Free Free
marketing terms)
Navigationfor
Directions Must-have Have it Have it
cars feature
Must-have Have it Have it
Route explorer feature
Must-have Have it Have it
Layers of traffic feature
Must-have Have it Have it
Directions for
buses feature
Common Have it Don't have it
Directions for
walkers feature
Common Have it Don't have it
Sync with
contacts feature
Common Have it Have it
Sync to calendar feature
Common Have it Have it
feature
Offline at/leave
Arrive maps by Common Have it Have it
options feature
Common Have it Have it
Saved locations feature
Common Have it Have it
locations feature
Multiplelocal
Google Common Have it Have it
listings/reviews feature
Uncommon In development Don't have it
Public transit
times feature
Uncommon Have it Don't have it
Ride-sharing
integration feature
Uncommon Have it Don't have it
Directions for
motorcyclists feature
Uncommon Don't have it Have it
Aggressive
rerouting feature
Uncommon Don't have it Have it
Connect to
Facebook feature
events Uncommon Don't have it Have it
you submit
multiple feature
reports Uncommon Don't have it Have it
Can see other
users around feature
you Uncommon Don't have it Have it
types of incidents
available feature
Uncommon In development Have it
Hands-free
feature In development Have it
(include reporting Uncommon
incident
celebrities) feature
Uncommon Don't have it Have it
Integrated with
Yelp reviews feature
Uncommon Don't have it Don't have it
Indoor maps of
select locations feature
Uncommon Don't have it Don't have it
Speed limits feature
Uncommon Don't have it Don't have it
Lane guidance feature
Uncommon Don't have it Don't have it
Additional compares time and
comments feature costs
Where we between modes of
win/lose
Product market transportation Win:
#1 - Market - Our future feature
#2
ranking
leader
 Apple Maps
Free

Have it
Have it
Have it
Have it
Have it
Have it
Have it
Have it
Don't have it
Have it
Have it
Have it
Don't have it
Have it
Have it
Don't have it
Don't have it
Don't have it
Don't have it
Don't have it
Don't have it
Don't have it
Don't have it
Have it
Have it
Have it
Have it
Ride-sharing
integration
Win: with
-#2
Incident reporting
 Feature: Incident
Google Maps Waze Apple Maps
reporting
Feature pricing Free Free N/A
Do they have the
Yes Yes No
feature?
How users submit
- In-app - In-app N/A
incidents
Types of incidents -- Tap the plus
Accidents sign inside the -- Tap the reports icon,
Accidents N/A
available
- Speed
Not traps yet
functional -Also
Speed
cantraps
report gas prices N/A
Additional comments
Where we win/lose Win: Lose: N/A
- Our future feature will have - They currently have more