A BUSINESS PLAN PRESENTED TO:

MD ASIF HOSSAIN
Faculty in the Department of Management,
North South University, Dhaka

In Partial Fulfillment of the Requirements

in Entrepreneurial Management

Presented by: Group 5

Tanmim Chowdhury Shreya ID: 1831053030

Md Tashdid Islam ID: 2211870030

Muntaha Syead ID: 2031685630

Mahim Ahamed ID: 2111242030

Amina Mizan ID:2012329630

Nawshin Salsabeel ID: 2021624630

 Business Plan
U Protein +
Providing a healthy and convenient protein juice for health
conscious people
Established in 2023

Tanmim Chowdhury Shreya

Chief Executive Officer
Mohakhali, Dhaka, Bangladesh
E-mail: [email protected]
Phone: 01234567891

This document contains confidential and proprietary information created by U Protein+. This document
is issued exclusively for informational purposes and should not be reproduced without the consent of
U Protein +.
Table of contents:
 Nature of the Business
Our main target demographic is people who regularly use supplements, frequent gymgoers,
office workers, and students. We strive to offer a practical and advantageous answer to
protein consumption, offering a delicious and revitalizing taste experience in addition to

health advantages. We strive to deliver premium protein juice to our consumers while
keeping the price as low as possible. Our main objective is to provide a wholesome and
protein-rich juice, and we place a high priority on using organic components in the creation
of our products. This ensures that our consumers receive a protein juice that enhances their
general wellbeing in addition to being delicious.

We recognize the significance of protein consumption for their active lifestyles and work to
offer them a practical and advantageous answer. We want to disprove the idea that protein
juice can't be tasty. Our juices give a delicious and revitalizing taste experience in addition
to offering health advantages. By transforming

protein juice into something both fun and nourishing, we hope to completely alter how
people view it. We work hard to deliver premium protein juice to our consumers while
keeping the price as low as possible. Everybody ought to have affordable access to premium
protein juice, in our opinion. Our main objective is to provide a wholesome and protein-rich
juice. We never compromise on the quality of our products since we are committed to
upholding the highest standards. We place a high priority on using organic components in
the creation of our products. By doing this, we make sure that our consumers receive a
protein juice that enhances their general wellbeing in addition to being delicious. Our goal to
giving our consumers the healthiest options is reflected in our commitment to using organic
foods.

Legal Page
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This is a business plan. It does not imply an offering of securities.

 Executive Summary

U Protein Plus presents a compelling investment opportunity in the beverage industry in

Bangladesh. As a start-up venture, our mission is to introduce a range of on-the-go protein drinks
that cater to the growing demand for convenient and healthy beverages. Our product, U Protein
Plus Protein Juice, uses whey protein to deliver a complete amino acid profile, targeting health-
conscious individuals, athletes, and active adults.

The market potential for U Protein Plus is substantial. Currently, there is a lack of ready-to-drink
protein beverages available in Bangladesh, presenting a significant market gap. Leveraging the
country's dairy farming industry, we have easy access to high-quality whey protein, ensuring a
reliable and cost-effective supply chain.

What differentiates U Protein Plus from competitors is our focus on both health benefits and
flavor profiles. Through careful selection of fresh fruits and no artificial sugar, we create a
delightful taste experience that appeals to a broad consumer base. Our convenient ready-to-drink
format eliminates the need for powders or complex preparations, offering a hassle-free option for
busy individuals seeking a nutritious on-the-go solution.

The demand for protein supplements and health beverages is steadily increasing in Bangladesh,
driven by a rising awareness of health and fitness. By pricing our products competitively, we aim
to capture a significant market share while ensuring profitability.

With our factory settlement expected to be completed mid-next year, U Protein Plus is well-
positioned for rapid growth. Our expansion plans include scaling up production capacity,
diversifying our product line, and establishing a robust distribution network across key markets.

Investing in U Protein Plus offers a tangible opportunity to enter the lucrative health beverage
market in Bangladesh. Backed by a dedicated team of entrepreneurs and a well-defined business
plan, we invite investors to join us on this exciting journey as we establish U Protein Plus as a
market leader, delivering convenient and nutritious protein beverages to health-conscious
consumers across the country.
Industry Analysis

Threat of New Entrants

The protein juice company would struggle to compete with new companies that might enter the market,
but one advantage is that there is no protein juice company in Bangladesh. It is also difficult to enter
because of the market's niche nature. A possible new market entrant, on the other hand, would need

sufficient financial resources to hire personnel, purchase necessary machinery, and purchase the space
for our business. The main disadvantage of being the first to market is not knowing whether the industry
will prosper or fail. We shall make every effort to comply with all legal standards. We shall disclose the

ingredients and other essential information about our products on the label to enable our customers
understand what they are swallowing. Because of the low entry barrier, the threat of new rivals in the
protein juice business is mild.

Bargaining Power of Buyers

People become health conscious and started to spend their money on healthy supplements but still they
might demand for the low price of protein juice. Our customers are the retailers and direct customers so
they might sometimes bargain the pricing but as we are providing the best quality protein juice at a

reasonable price compared to the protein powder it might be convenient for them. People who are
actually conscious about their healthy obviously go for the best and quality product. There are no other
companies in this industry in our country who are selling protein juice. So if they want to buy it they

have to import it from outside of the country which cost more. But if they buy our product they have the
same quality product at a reasonable price with a easy excess. Here a buyer’s ability to bargain down
prices charged by companies in the industry.

Bargaining Power of Suppliers

To operate our firm, we require a variety of tools and raw materials. Since we are an agricultural nation,
farmers may readily cultivate fruits. There are a lot of nearby farms present. Collecting all the raw

components required for our juice is quite simple. This could be the cause of the issues we encounter.
The prices of the materials may rise from the suppliers, which would not be very cost-effective for our

business. But because there are so many businesses and product suppliers, we might be able to lower
our pricing because we can quickly switch from one supplier to another if they don't want to. For this
reasone the bargaining power of the suppliers can be lower sometimes.
The Threat of Substitutes
It is crucial for any business. Which industry they work in is irrelevant. Protein2o is one of our
competitors. They sell products that are essentially identical to those that we offer. Additionally, they
offer protein water, which is different from ours. The good news is that this corporation does not reside

in our nation. It is essentially a US-based business. We pioneered the protein juice market in Bangladesh.
There are currently no other businesses producing protein juice. We offer high-quality protein juice at

competitive prices, but if protein juice decides to drop its price and ship its juices to our nation, it will
pose a challenge to our business and would not be at all lucrative.

Intensity of Competitive Rivalry

The protein juice market is expanding daily. A new Ready-to-Drink (RTD) protein supplement from
Optimum Nutrition that is different from the company's Gold Standard RTD Protein was introduced in

the UK in February 2022.PepsiCo's Naked brand debuted Indulgent Protein, a new smoothie innovation,
in May 2021. Rich chocolate protein and silky vanilla protein are the two tastes available. In Glanbia plc,

MusclePharm Corporation, Abbott Laboratories, CytoSport Inc, and Iovate are a few of our other rivals.
In order to conquer the market and their competitors, they introduce fresh concepts and flavors.
Fortunately, there aren't any companies producing the same juice in Bangladesh. However, because they

already have established brand values, if a large firm decides to enter the market, it can cause problems.
To do that, we must develop a potent marketing strategy.

Market Segment

We are the first company in Bangladesh to bring a nutritious and invigorating protein juice to the market.
As a result, Bangladesh has no actual sales rate. However, with a 56.0% sales share in 2021, protein

supplements dominated the international market. Furthermore, the global market for protein
supplements is expected to expand from $18.75 billion in 2022 to $20.62 billion in 2023, with a

compound annual growth rate (CAGR) of 10.0%. The Russia-Ukraine war, at least initially, made it more
difficult for the world economy to recover from the Covid-19 pandemic. Protein supplement sales are

expected to reach $29.51 billion in 2027, growing at a CAGR of 9.4%. The industry is rising due to the
increasing number of workout facilities and health-conscious consumers globally. According to a report
published on April 17,2023 in New York GLOBEE NEWSWIRE, the market for protein supplements is
predicted to reach USD 45.3 billion by 2032, up from USD 20.1 billion in 2022, and to grow at an 8.7%

CAGR from 2023 to 2032.The total addressable market for protein juice is $948.34 million, the
serviceable addressable market is $168.7 million, and the CAGR is 24.29% (CAGR 2023-2027).

SWOT ANALYSIS
Venture
Product
Our protein drink has 25 grams of whey protein, along with all the necessary amino acids and natural
fruit extract for flavor. We won't be putting any sugar in. For our juices, we're going to employ natural
sweetness. A delicious flavor is produced by U protein combined with protein juice. Your taste buds will

be tantalized by the natural sweetness of ripe fruits like berries, bananas, chocolate, and tropical treats
with every drink of our protein juice, and you'll feel refreshed. We diligently choose only the finest, farm-

fresh fruits to create a mouthwatering blend of tastes that will keep customers coming back for more.
The perfect companion for our customers' workouts, outdoor adventures, or just whenever, each bottle
is carefully designed to be portable.

Name and Location of the business

A premium protein concentration is found in U protein + Protein Juice. Our factory will be located in
Gazipur where will produce our products. Our headquarter are in Mohakhali. Its an industrial area also
budget friendly it will be easy for us to set up a factory there.

Size of business

Equity share: 15% each ESOP Sares: 10%

Valuation: 6.5cr
Partner
Office Equipment and Personnel
We expect the factory settlement to be completed by the end of 2023. Once the factory is finished, we
intend to submit patents for our drink compositions and trademarks so that no one else may replicate
them. We'll need a juice extractor to extract the juice from fruits and vegetables to use as the liquid base

for our protein juice. This equipment will be used in our factory: pasteurization, filtration instruments,
homogenizer, mixer, storage tank, and quality control equipment. We will purchase all machinery for our
factory. We have a dietitian on staff who is well-versed in nutritional issues. Furthermore, everyone of

our partners is knowledgeable about entrepreneurship and business management. They are skilled at
strategic decision-making, group dynamics, money management, and business planning. We will hire
locals for our factory. We will have no issue finding labor and materials for our plant because it will be
located in the industrial region of Gazipur.

Production Plan

Here are the production tools that will be used to produce protein juice:

• Juicer: A juicer will be used to extract juices from the fruits.

• Mixer: A mixer will be used to combine the ingredients and flavors.
• Bottling machine: A heavy bottling machine is used to bottle the juice.
• Labeling machine: A labeling machine is used to label the bottles.
• Packing machine: A packing machine is used to pack the bottles.
• Palletizer: A palletizer is used to stack the boxes on pallets.
• Shipping container: A shipping container is used to transport the juice.
In addition to these manufacturing tools, we will also need a variety of other equipment, such
as:
• Warehouse: A large warehouse will be used to store the ingredients and finished
products.
• Office: An office will be set to conduct business operations.
• Trucks: Trucks will be used to transport the ingredients and finished products.
• Employees: Employees are required to operate all the manufacturing including
machinery and non-machinery equipment and to do other works.

The cost of manufacturing our product would be estimated 75 taka, our target is to produce
1000 bottles of (500 ml) protein juice per month, and we will sell it at 195 taka.

Figure : Production plan Flow chart of Uprotein plus

Organizational Plan: Uprotein+ is a partnership business organization aims to provide
healthy protein drinks on the go.

Partnership Agreement
This Partnership Agreement (the "Agreement") is made and entered into as of the
date June 5, 2023 by and between the following parties:
[PARTNER 1: Tanmim Chowdhury Shreya, Equity share is 15%]
[PARTNER 2: Md Tashdid Islam, Equity share is 15% ]
[PARTNER 3: Muntaha Syead, Equity share is 15%]
[PARTNER 4: Mahim Ahamed, Equity share is 15%]
[PARTNER 5: Amina Mizan, Equity share is 15%]
[PARTNER 6: Nawshin Salsabeel, Equity share is 15%]
[ESOP shares: 10% for employees as stock option]
1. Name of the Partnership
The name of the partnership shall be "Uprotein+ and Co."
2. Terms of partnership
Explanatory Statement
The parties hereto desire to enter into the business of purchasing, acquiring,
operating, leasing, owning and selling protein juice. In order to accomplish their
goals, the parties hereto desire to join together in a general partnership under and
pursuant to the Uniform Partnership Act, amended from time to time (The
partnership act 1932).
NOW THEREFORE, in consideration of their mutual promises, covenants, and
agreements, and the Explanatory Statement, which Explanatory Statement is
incorporated by reference herein and made a substantive part of this Partnership
Agreement, the parties hereto do hereby promise, covenant and agree as follows:
Section 2. Term
The Partnership shall commence upon the date of this Agreement, as set forth
above. Unless sooner terminated pursuant to the further provisions of this
Agreement, the Partnership shall continue without defined term.
Partnership Agreement

This Partnership Agreement (the "Agreement") is made and entered into as

of the date June 5, 2023 by and between the following parties:

Tanmim Chowdhury Shreya

Chief Executive Officer, CEO

Tanmim Chowdhury is responsible for giving the business strategic direction, leadership, and decision-
making, helping it achieve its objectives and maintaining its long-term viability. Her main duties is to
know what is happening in the business and helps to find a way to overcome it.

Tanmim had a natural entrepreneurial spirit from a young age. Growing up, she displayed an outstanding
aptitude to spot opportunities and turn them into profitable way. She took part in numerous fairs and
competitions while in high school. She won numerous competitions in her school and high school. This
early taste of success fueled her desire, leading her to take on more difficult challenges and explore the
enormous world of entrepreneurship.

Tanmim successfully competed her SSC and HSC from Cambrian School and College under department of
science. Now, She is enrolled in the School of Business and Economics at North South University (NSU),
major in Human resource management. Also a respectful club member of NSU Young Entrepreneur
Society ( YES ).

Tanmim's turning point came when she founded UProtein+, a cutting-edge nutrition company that aimed
to revolutionize the health and fitness industry. Armed with a clear vision and an unwavering belief in
the potential of her venture, Tanmim propelled UProtein+ to unprecedented heights. Under her
leadership, the company rapidly gained recognition for its high-quality products, customer-centric
approach, and commitment to promoting a healthy lifestyle.

As the CEO of UProtein+, Tanmim’s equity share is 15%. Her leadership style is characterized by a unique
blend of visionary thinking, strategic acumen, and the ability to inspire and motivate her team. She
fosters a culture of innovation within the organization, encouraging employees to think outside the box
and embrace calculated risks. Tanmim's relentless pursuit of excellence drives her team to consistently
exceed expectations, fostering an environment of growth and success.
 Nawshin
Salsabeel

Chief Human Resource

Officer,CHRO

I am Nawshin Salsabeel, an individual with a diverse background that has shaped my character and
capabilities. I was born in Chittagong and then came to Dhaka. After that, I had to move around between
Dhaka and Chittagong. Due to my father's esteemed position as a Navy officer, I have acquired a unique
perspective on adaptability and resilience.

My educational journey, guided by B N School & College, a revered defense school, has laid a strong
foundation for my personal and academic growth. Upon entering B A F Shaheen College, I eagerly joined
the science club. My involvement in the science club at B A F Shaheen College has fueled my passion for
scientific exploration and taught me the power of collaboration and the transformative impact of
collective efforts. Furthermore, my experience assisting for the "2nd BAF Shaheen College Dhaka
Science Fair-2017" has helped in my ability to organize. Presently, I am pursuing a BBA degree majoring
in Human Resource Management at NSU, where I continually strive to expand my knowledge and refine
my skills.

During the unprecedented challenges posed by the Corona outbreak, I utilized my time effectively by
joining Miniso Bangladesh. In this role, I gained practical experience providing exceptional customer
service while upholding the brand's integrity. I greeted customers warmly, offered expert advice on
products, and ensured their satisfaction through attentive service. Furthermore, I actively promoted sales,
marketing campaigns, and special offerings, effectively contributing to the success of the store. By
maintaining impeccable standards of shelf maintenance and display arrangement, I showcased my
attention to detail and commitment to excellence.

I have honed my teaching skills as a tutor, empowering students with the knowledge and guiding their
educational journeys. Additionally, I have explored my passion for cross-cultural activities, which has
nurtured my appreciation for diversity and enhanced my interpersonal skills. As an aspiring professional,
I prioritize continuous growth and exploration. My fascination with different languages and cultures
allows me to foster meaningful connections and appreciate diverse perspectives. These qualities,
combined with my ability to adapt to changing circumstances, contribute to my credibility as an
individual who can navigate various business environments.

Our product U Protein +, is envisioned by a team of young entrepreneurs. We, students of North South
University, have come up to put some twist on its regular beverages. As part of fulfilling the requirements
in Entrepreneurial Management, we plan to start up this U Protein Plus, an on-the-go protein drink. Here I
have the role of COO (Chief Operating Officer) which is a fancy way of saying that I make sure that the
company is run in the most efficient way possible.
Mahim Ahamed
Chief
Operations Officer,COO

Mahim Ahamed is the partner and chief operating officer of Uprotein+ & Co. He is responsible
for the smooth and efficient functioning of the company's operations ensuring the company's
products or services meet or exceed quality standards. The COO manages the company's supply
chain and logistics operations. By Working closely with suppliers, vendors, and distribution
partners to ensure timely delivery of goods or services. He also oversees various
departments, implementing processes, leading change initiatives, and executing the directives
of the CEO.

Mahim Ahamed completed his S.S.C from Siddeshwari Boys High School (SBHS), and H.S.C from
prestigious Dhaka Commerce College (DCC) majoring in Business Studies. Currently, he is
perusing undergraduate studies in School of Business and Economics at North South University
(NSU). He is a senior member of North South University Communications Club (NSUCC).
Throughout his academic endeavors, Mahim has also gathered few work experiences in the field
of Footwear industry. He is the manager of Lotus Footwear Bd, where he is responsible for the
sample collection to shoes production, customer service relationship. He has been working
there since 2019 .
In addition, Mahim Ahamed is actively involved in politics and social welfare. He was the deputy
secretary of Dhanmondi Thana Chatro Union. He is the founding member of Youth Worth, a
non-profit organization aims to educate older generation that how to read and write, aware
people about infectious diseases, and how to cope up with climate changes.
 Muntaha Syead
Chief business officer, CBO

Muntaha Syead Chief business officer (CBO) of Uprotein+. She is Responsible for working on identifying
and evaluating new business opportunities for the company. She works closely with the sales team to
establish sales targets, develop sales plans, and monitor sales performance. The CBO of Uprotein+
identifies opportunities for revenue diversification, pricing strategies, and revenue optimization. She
mostly contributes to the development and execution of the company's overall corporate strategy. And
work closely with other executives and the CEO to align business objectives with strategic goals.

Muntaha Syead successfully completed her O-levels at Heed International School (HIS) and pursued her
A-levels privately through the British Council. Presently, she is enrolled in the School of Business and
Economics at North South University (NSU), where she is specializing in Finance as part of her
undergraduate studies. She is a of member Marketing and International Business Club of North South
University (NSU MIBC).

Prior to her role as the Chief Baking Officer (CBO) at Uprotein+, Muntaha Syead gained valuable
experience working at renowned bakery stores such as Brownie Hut in Dhanmondi and Cake Walkers.
Throughout her occupation, which began in 2018, she held the responsibility of crafting exquisite cakes.
 Md Tashdid Islam
Chief Finance Officer,CFO

I will be filling in the role of CFO for our brand UProtein+. I completed my O and A levels from Scholastica
with a focus in economics and accounting. Currently, I’m majoring in finance and have started preparing
for my CFA level 1 degree. Due to my keep knowledge and interest for numbers, I believe I am the
perfect fit for being the CFO for our brand. Moreover, my professional certifications give me an edge
when it comes to making investing decisions like allocating funds accordingly for different aspects of the
brand.

Besides my financial knowledge. I have prior experience in leading teams. Currently I am working as a
content manager at a digital media agency based out of Singapore. Over there, I lead a team of 12
content writers. As a result, I have the understanding of how to get proper exposure for my brand and
how to bring out the best in my team. Additionally, I am affiliated with Young Economists’ Forum (YEF)
from NSU. I am currently overseeing the role of Sub executive body member and head of marketing. My
role entails working with sponsors and raising funds to execute the events for the club. This has given me
the experience of fund raising that will be useful for my brand. Moreover, it also has helped me network
with high net worth individuals whom I can approach to be angel investors in our brand for later rounds
of seed funding.

Amina Mizan
 Chief Marketing Officer, CMO

I am currently pursuing Bachelor of Business Administration (BBA) degree at North South University, one
of the most prestigious universities in Bangladesh. The BBA program at North South University is
renowned for its comprehensive curriculum. I am majoring in Marketing.

I have passed Higher Secondary Certificate (HSC) education at Viquarunnisa Noon School & College, a
highly reputed educational institution in Bangladesh. During my time in the school and College, I was
motivated to do my own business. My school and College Days were the best days of my life. From the
earlier stage of my school life I am involved in many social and environmental movements.

I have involved as a Facebook Moderator of a Facebook page which deals with all kind of customers. As a
Facebook Moderator, I Have been actively involved in managing customer interactions and ensuring a
positive user experience on the platform. I took charge of setting up and configuring Facebook Pages,
carefully selecting appropriate categories, and optimizing profile and product visuals. The work
experience has given me the idea of what are customers behavior, what are customers taste and I have
learnt a lot.

We Some students of NSU came up an idea with a Healthy Juice Drink named UProtein + .

Our goal is to provide something to the society .I am currently working as the CMO of this company.
Operations Plan

The operations plan for U Protein Plus outlines the key processes, resources, and strategies required to
successfully produce and distribute our protein beverages. With a focus on efficiency, quality control,
and customer satisfaction, we aim to establish a robust operational framework that supports the growth
and success of our business.

Facility:
After our production facility is slated for completion, we will be equipped with advanced machinery and
will adhere to strict hygiene and safety standards. We have contacted a Chinese equipment
manufacturer who is ready to make a deal to provide us with the required quality machinery and agreed
to keep a backup for major machineries in case of our emergency needs. The manufacturing plant will
have all the necessary safety and security measures and equipment.

Raw Materials:
To ensure a reliable supply of high-quality raw materials, we will establish partnerships with local dairy
farms in Bangladesh for sourcing whey protein. Our operating hours will be standard 8.5 hours of work,
including two breaks and a lunch break. We will be extracting whey from whole milk to produce our
protein drink.

Factory Location:
Our manufacturing plant will be located in Gazipur. We are going to acquire a piece of 5 acres of land on
lease in Gazipur. It is not far from the highway, and therefore the transportation for both raw materials
and the final product will be easier.

Manufacturing process:
Our manufacturing processes will be optimized for efficiency and quality control, allowing us to maximize
production capacity while minimizing waste. Stringent quality control measures will be implemented at
every stage of the production process to ensure consistent product quality and safety.

Packaging:
Packaging will be a key focus area, with investments made in attractive and functional packaging that
preserves the freshness and quality of our protein beverages. Portability and convenience will be
prioritized to cater to the on-the-go lifestyles of our customers.

Supply chain management:

In terms of supply chain management, we will establish strong relationships with our raw material
suppliers to ensure timely and reliable deliveries. An efficient inventory management system will be
implemented to maintain optimal stock levels and minimize wastage.

Distribution:
Our distribution strategy will involve partnerships with key retail outlets such as supermarkets, fitness
centers, health food stores, and online platforms. We will work with reputable logistics providers to
ensure timely and cost-effective distribution of our products.

Quality Control:
Quality control will be a top priority. Regular testing will be conducted on raw materials and throughout
the production process to meet stringent quality standards and ensure product consistency. Our
production facility will adhere to strict hygiene and safety protocols to guarantee the integrity and safety
of our products.

Marketing:
Marketing initiatives will focus on building brand awareness through targeted campaigns, social media
engagement, influencer collaborations, and advertising efforts. Exceptional customer service will be a
cornerstone of our operations, with a commitment to prompt response, issue resolution, and continuous
customer feedback.

HR:
The work of the HR department will be the most important because of their exclusive talent acquisition.
Our HR operations encompass recruitment, training, employee engagement, performance management,
compliance, organizational culture, and health and safety. These initiatives support the growth of U
Protein Plus by attracting, developing, and retaining a skilled and motivated workforce.

Scaling & Expansion:

As we expand, we will assess opportunities for scaling production capacity, diversifying our product line,
entering new markets, and forming strategic partnerships to drive further growth.

Through these strategies, we aim to establish a strong market presence and deliver high-quality products
that cater to the needs of health-conscious consumers in Bangladesh.
Marketing Plan

When considering the distribution options for our Uprotein plus product, it's essential
to assess various factors such as target market, competition, product characteristics,
and
overall business goals. Here are a few distribution options commonly utilized in the
consumer goods industry:

1. Retail Stores: Selling Uprotein plus through traditional retail stores can
provide broad market coverage and accessibility. We can approach
pharmacies, gym, convenience stores, and supermarkets to stock our product.
This option allows customers to physically see and purchase our uprotein plus
while leveraging the existing beverage traffic in these establishments.

2. Online Retailers: E-commerce platforms and online retailers like Pandamart, Shohozfood,
Daraz, health care websites offer a significant reach and convenience for customers. Setting up
an online presence allows us to cater to a broader audience, reach customers worldwide, and take
advantage of various online marketing strategies.

3. Direct Sales: Establishing our own online store or selling Uprotein plus directly to consumers through
direct sales channels, such Aagora, Meena bazar and some pharmacies which sells health drink products
can provide a personal touch and allow for direct customer interaction. This option gives us greater
control over the customer experience and enables us to gather valuable feedback. Offering incentives
such as free samples or trial packs to encourage customers to try the juice and make repeat
purchases.

4. Online Influencers and Social Media: Partnering with influencers or leveraging social media
platforms like Instagram, TikTok, youtube, Facebook can create buzz around our Uprotein plus product.
Influencers can review and promote our product, potentially reaching a large and engaged audience that
aligns with our target market.
Communication strategy

1. Communication Objective: The communication objective for our Uprotein plus product
should align with our overall marketing and business goals. Some potential objectives could include:
- Creating awareness: Introducing the Uprotein plus brand and product to our target audience.
- Educating: Informing consumers about the unique features, benefits, and ingredients of our Uprotein
plus.
- Generating interest: Stimulating curiosity and generating interest in our product.
- Driving trial and purchase: Encouraging consumers to try and purchase our Uprotein plus.
- Building brand loyalty: Fostering long-term relationships with customers and encouraging repeat
purchases.

2. Target Audience: Identifying our target audience is crucial for effective communication.
Consider factors such as demographics, psychographics, and behaviors to define our ideal customer. For a
Uprotein plus product, our target audience may include:
- Individuals of various ages and genders interested in healthy drinks.
- Health-conscious consumers who seek Uprotein pluss with added benefits

- Emphasize the use of natural ingredients and absence of artificial additives, appealing to
health-conscious consumers.

3. Message Strategy: Our message strategy should focus on communicating the unique value
proposition of our Uprotein plus product to our target audience. Consider the following elements:

- Highlight the key benefits: Emphasize the advantages and unique features of our Uprotein plus, such as
natural ingredients, Emphasize the use of natural ingredients and absence of artificial additives,
appealing to health-conscious consumers.

- Differentiation: Clearly communicate what sets our Uprotein plus apart from competitors, such as its
formulation, sustainability practices.
 - Emotional appeal: Tap into the emotions of our target audience by connecting our Uprotein plus to
feelings of confidence, self care .

4. Ad Appeal and Execution: The choice of ad appeal and execution depends on our target
audience, brand personality, and the desired emotional response. Consider the following options:
- Lifestyle and beauty appeal: Showcase individuals using our Uprotein plus in their daily lives,
emphasizing the benefits and how it fits into their healthy life style.

- Celebrity or influencer endorsements: Collaborate with well-known personalities or influencers who

align with our brand values and have a strong influence on our target audience.
- User-generated content: Encourage customers to share their experiences and testimonials with our
Uprotein plus, showcasing real-life results and building trust.

Price Strategy:
-We Will Determine pricing based on production costs, target market, and competitive
analysis. Our price will be competitively low because are producing at mass skill.

- Considering offering different package sizes to cater to different consumer needs and
budgets. We are keeping it budget friendly for the customers. Our product will be
available at taka 195 BDT (500 ML). Where other competitors are charging 300+ Taka.
- By Considering offering discounts or promotional offers to encourage trial and repeat
purchases.

6. IMC Tools: We would like to use Advertising, Social Media Marketing and Digital Marketing as
IMC tools.

7. Media: We would like to choose Digital Market and Print Media for proper communication with
the customers so that we can reach every house and engage more people by free campaign.
Risk Analysis

1. Market Risks:
a. Competition from other protein drinks and health beverages may reduce your market share and impact
sales.
b. Changing consumer preferences and health trends could result in decreased demand for your product.
c. Regulatory changes regarding food and beverage products may require you to adjust your labeling or
face compliance issues.

2. Operational Risks:
a. Dependence on a single supplier for protein powder could lead to supply chain disruptions, affecting
production and potentially causing delays or quality issues.
b. Inefficient manufacturing processes or inadequate quality control measures may result in contaminated
products, leading to health risks and damage to your brand reputation.
c. Poor inventory management could result in financial losses due to overstocking or missed sales
opportunities.

3. Financial Risks:
a. Fluctuating prices of raw materials, such as whey protein and juice ingredients, may impact your profit
margins.
b. Inadequate pricing strategy that doesn't cover costs or remains uncompetitive could lead to reduced
profitability.
c. Insufficient working capital may hinder your ability to meet operational needs and cover expenses.

4. Health and Safety Risks:

a. Product contamination or health-related issues could arise, leading to recalls, legal implications, and
reputational damage.
b. Inadequate labeling and failure to provide allergen information may result in harm to consumers with
dietary restrictions and potential legal consequences.
5. Marketing and Reputation Risks:
a. Negative reviews, incidents, or poor marketing efforts may damage your brand reputation and impact
sales.
b. Customer dissatisfaction, if not addressed promptly and professionally, may lead to negative word-of-
mouth and a decline in customer loyalty.

Financial Plan For UProtein+

The following are our financial assumptions for the first 3 working years. We will start our operations
from January 2024.

Financial statements

Pro Forma Income Statement for the year ended 2024

Income Statement for the year ended 2025
Income Statement for the year ended 2026
Cash flow projection for 2024, 2025, and 2026

Break-even analysis for 2024

Break-even analysis for 2025

Pro Forma Statement of Financial Position/Balance Sheet for 2024,

2025 and 2026 respectively
Sources of Finance

Angel Investors
Angel investors are expected to be random people, such as family or friends, who are willing to
participate in our firm in order to profit as shareholders by receiving dividends when we become a
corporation or by receiving a return on investment based on a percentage of the profit we make. They
will also be able to vote on and participate in UProtein+’s board decisions.

Venture Capital
Venture funding will provide us with capital to use. We will essentially sell a portion of our business to
the investor in the form of profit shares. Based on the amount invested, venture capitalists will receive a
fair portion of future revenues and dividends. Shareholders are encouraged to express their views on
how our company should be operated. Our company will be prepared to manage their suggestions and
expectations. Investors will be involved in decision-making and will have certain voting rights, depending
on the share type.

Allocation of funds
The funds are primarily going to be allocated to set up the office space and the factory and buy the two
machines needed to produce the whey and mix it with the juice. Since it will be done on a large scale,
the initial startup cost will be high. We will allocate 30 lac bdt for the aforementioned costs.

Additional costs include 10 lac bdt in marketing and hiring workers. 5 lac will be allocated as leasing fees
for partner companies who allow us to use their packaging machinery.
Appendix

Market Research Data

Secondary
data

Internet, Newspaper, Report, Identifying trend

Primary
Primary DATA
Data

Questionnaire, Interview, focus group, Survey, Social Media

Contract