END TERM ASSING
FRANCHISING
Making my business ready
for franchising
5/6/2021
“THE GYM KITCHEN”
ABHAY PRATAP SINGH BHADOR
BBA 15(RFM)
“THE GYM KITCHEN”
“GET FIT IN THE GYM
LOSE WEIGHT IN THE
KITCHEN”
CONTENT
S.N TOPICS PAGE NO.
O
1. Introduction to the gym kitchen 3
2. About THE GYM KITCHEN 3
3. Products 3-4
4. Business details 5
5. Expansion location 5
6. Franchise details 5-6
7. Franchise agreements 6-8
8. Food and safety training 9
Food and beverages
9. Marketing strategy 10
Benefits of franchise
Welcome At
THE GYM KITCHEN
The Gym kitchen is a kitchen chain which focuses on diet food, bodybuilding
diets, protein shakes. Gym kitchen founded in 2015 at Gwalior, India. Now we
have 25+ kitchens across India. We offer a variety of protein shakes, diet meals.
The Gym Kitchen provides high protein, macro friendly ready meals for health
conscious on-the-go individuals living and working in today’s ever more fast-
paced society.
ABOUT THE GYM KITCHEN
0ur founder was a good athlete. It is the enjoyment he experienced at the gym
that has influenced him about the good nutrition advantage. Having worked in
FMCG for some major global companies he has become more aware of the role
good food and nutrition plays in a balanced fitness regime, so he felt it was now
the right time to launch The Gym Kitchen and to share his passion with you.
The Gym kitchen is an Indian fitness kitchen which offers a wide range of diet
food, protein shakes, bodybuilding meals. It was established in 2015 at Gwalior,
India and has grown to a 25+ outlet strong chain with presence in 3 states.
The Gym Kitchen range of food products and fitness advice will help set you
apart from the rest.
PRODUCTS
We have some pre-workout and post- workout drinks and meals for whole day
like drinks- honey lemon, black coffee, green tea.
Shakes- dry fruits shake, chocolate shake, fruit shake.
Grill vegetables and Grill chicken Salad
BUSINESS DETAILS
Exp.
Brand Monthly Profit
Format Investment Fee Space Staff Sales Margin Royalty
THE GYM INR 2.5-3 INR 3.5 300 - 1,000 4 INR 1.5 lakh 50% 10000/-per
KITCHEN lakh lakh Square Feet Month
How to get The GYM Kitchen Franchise?
Apply us through Franchise India and our Franchise Manager will guide you through the
process.
What are some of the things we look for in a Franchisee?
Franchise partner must run the outlet hygienically and ensure smooth operations.
Support you can expect from the company
Store setup and branding, online marketing support.
Expansion Locations
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttar
NORTH Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
SOUTH
Gujarat, Rajasthan, Maharashtra
WEST
Chhattisgarh, Madhya Pradesh
CENTRAL
FRANCHISE DETAILS
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 10 %
Likely payback period of capital for a Unit Franchise 1-2 Years
Other investment requirements No
PROPERTY DETAILS
Type of property required for this franchise opportunity Commercial
Floor area requirement 300 - 1000 Square feet
Preferred location of unit franchise outlet Near gym complex
TRAINING DETAILS
Detailed operating manuals for franchisees Yes
Franchisee training location Headquarter- Gwalior
Expert guidance from Head Office to franchisee in opening the franchise Yes
AGREEMENT & TERM DETAILS
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
Franchise Agreement
This Agreement Is Hereby Made and Entered into Agreement on the date 08/12/2020
between
1) THE GYM KITCHEN
Having Its Franchise Development Division At;
Add: - office no. 20, 2rd Floor, A Wing ---The Franchisor.
Sanjay plaza Jayendraganj GWALIOR -474001
And
2) THE GYM KITCHEN – FRANCHISEE
Having Its Shoppe at;
Add: - office no.72, 2nd Floor, A wing
MAHARAJA BADA, LUKNOW(U.P.)-226001 …………. The Franchisee.
WHEREAS, Franchisor Is Originator and Creator of THE GYM KITCHEN Brand,
Subsequently, known as the Franchise (Including Specific Design, Sings, and Colour
Combination, Planning, Inventory and Schedule of Business Policies and Standards I.E.
Franchise System)
WHEREAS, The GYM KITCHEN Brand Is A Trademark and Has A Copyright Over It,
Registered In (Class 30 And Class 32), Trade Mark for Goods Or Services (Other Than A
Collective Mark Or A Certification Trade Mark) In The Register SECTION 18(1), RULE 25
(2) Of THE TRADE MARKS ACT, 1999 In The Territory Of INDIA.
WHEREAS, Franchisor Has Developed, The Use, And Continue to Use and Control The
Usage Of Proprietary Interest, Trademark, Copyrights, Service Marks, And Trade Names In
Connection With The Franchise And Business Purpose Of Thereof Including THE GYM
KITCHEN Refreshment Which Is Registered Trademark And Copyright
Whereas, Franchisee Desires To Acquire / Adopt And The Use Of The Franchise, And
Trademark And Service Names In Conduct Of A Business At A Specific Location, Under
The Supervision Of And In Accordance With The Service Standards Approved By The
Franchisor.
Whereas, Franchisee, Understand the Importance of Franchisor’s High and Uniform
Standards of Quality, Appearance and Service. To The Value Of The Franchise And The
Necessity Of Opening And Conducting Franchise Operations In Conformity With The
Franchise And In Accordance With Franchisor’s Standards And Specifications.
AT, NATIONAL LEVEL TO ESTABLISH UNIFORMITY IN BUSINESS PRACTICES
THE GYM KITCHEN REFRESHMENTS HAVE FORMED THE GYM KITCHEN
BRAND. BY WHICH FRANCHISEE CAN DO THE BUSINESS ON GIVEN QUALITY
AND STANDARD NORM WITH A HUGE BRAND AND ITS SPREAD FRANCHISEE
WILL CREATE BUSINESS AT ANY PREFERRED LOCATION. THUS, GIVING
PERMISSION THROUGH THIS AGREEMENT TO USE ITS LOGO ON EVERY
MATERIAL OF YOUR BUSINESS. TO EVERY FRANCHISEE THE GYM KITCHEN
WILL PROVIDE PRIMARY TRAININGS, GUIDANCE, BY USING OUR BRAND
NAME DO YOUR BUSINESS IS THE ESSENTIAL IMPRESSION OF THIS
AGREEMENT.
Now Thereof, In Consideration of Mutual Covenants Set Forth Below, Franchisor and
Franchisee Agree as Follow: -
TERMS
1) In Relation to Coffee, Tea, Snacks, Milk Shakes, Cold Drinks, Juices, Variety Of Such
Food Items The Business Shall Be Run Under The Brand Name Of THE GYM KITCHEN,
For fulfilment Of Such, Franchisee Has To Buy Raw Material From Local Market Following
The Health And Food Safety And Hygienic Standards So To Maintain The Quality Of The
Any Such Item. Franchisee Has to Use Appropriate Processing Methods to Make Such Food
Items So to Deliver Healthy and Quality to Customers on At Franchisee Level.
2) THE GYM KITCHEN is A National Level Renowned Brand Promoting Uniformity,
Specification in This Business Practices. Only to Use Its Glamour and Public Awareness This
Brand Name Is Given Through Franchise Agreement, but To Gain / Achieve Sufficient
Customer, Maintain Quality of Raw Materials, Shoppe’s Maintenance Is Not in Concerns
with The Franchisor, Hence Franchisor Is Not Relate or Responsible For Any Shoppe For
Any Production, Supplies, Legal Issues, Customer Complaints Etc.
3) Franchisee Is Entitled to Create/ Design Shoppe, Print, Publish Stationary of Franchise in
Any Medium, of Any Size or Designing but Cannot Modified, Altered Or Dimensions Of
THE GYM KITCHEN A Brand Logo In Any Way Manner. This Is Agreed by Franchisee.
4) Franchisee/ Shoppe Owner Is Responsible to Gain Government, Non-Government and
Local Permissions, Food and Drug License, Shop Act Etc. Permissions. As Well As Liable to
Pay All Types of Taxes or Relevant Charges of Government/ Semi-Government/ Service
Tax/ Sales Tax / Vat/ Every Other Taxes for The Franchisee. All Laws and Regulations Has
to Be Followed and Regularized Is the Utmost Requirement of Franchisee Business.
5) THE GYM KITCHEN, is not responsible for Any Permissions, Production, materials or
Not in Any Way guarantee Of Shoppe’s Business, Profit and Loses.
6) Franchise Has to Submit Settled Fees According to Free Structure Which Is A Non-
Refundable in Any Scenario. In Relation to This THE GYM KITCHEN Is Not Entitled Any
Legal Proceedings, Which Is Agreed by Franchisee.
6) Franchise Permission and Agreement Will Stand Dissolve and Cancelled If Any
Complaint or Issue Occurred on The Shoppe Or in Relation, Thereafter Franchise Is Entitled
To Run Business Anywhere. Franchisor Is Not Liable to Do Further Communication with
Franchisee, Thereafter Franchisee Is Restricted to Use of Franchisors Brand Name Any
Where. This Is Agreed by Franchisee.
Fees Structure:
a) Franchisee Has Paid After Appropriate Application Bellowed Amount
This Fee Which Is Applicable for and Only One Franchise or Shoppe.
b) Franchisee Has Agreed to Pay Rupees. INR 3.5lakh Shoppe types Franchisee Cost.
Food & Safety Training
An initial 1-day training session in food and safety followed by periodic follow-up sessions.
The training helps you identify all the DOs and DON’Ts necessary in the kitchen and enables
you to keep your business aligned with food safety regulations and adhere to Quality
Monitoring Process.
Food & Beverage
A wide range of THE GYM KITCHEN products & THE GYM KITCHEN-approved
complementing products that meet consumer needs for all consumption occasions. A curated
menu keeping taste and variety in mind, with prices ranging between ₹ 15 & ₹ 100. A simple
menu that is easily customizable to cater to various tastes & occasions.
Marketing strategy used by The
gym kitchen
First when it started we didn’t advertise much but we operated on word of mouth but now as
we are growing we have our own social media platform on Instagram and Facebook it has
shown a good performance even more and more people are getting connected to our social
media platform of THE GYM KITCHEN even we have created our on Magazine which
would give daily update of news as well as all about THE GYM KITCHEN even in Radio
station we have applied for advertisement and through Online platform we have generated
sales
Benefits to franchisee by
franchiser
If you take THE GYM KITCHEN franchisee your Expansion of business will increase with
reduced financial risk and you would be able to cater to greater geographical presence
And the tried and tested mechanism would let to a lower startup costs due to existing brand
recognition and other then that the franchisee don’t even need to worry about its promotion as
it is done by franchiser through company marketing support. Even we get Franchisor support
and training.
