Role of Medical Representative
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• A medical representative is a representative of a
company whose job is to promote and sell their company's
products, whether that's pharmaceutical drugs or medical
equipment.
• And the Role of the medical representative is to create
demand for an existing pharma product or launch new
product ensuring availability at retailers and stockiest.
•The role of a Medical Representative is very challenging
and a difficult task. They are the key link between medical
and pharmaceutical companies and healthcare
professionals.
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Role of Medical Representative in a
Pharmaceutical company
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• A medical representative organize appointments and meetings
with the community- and hospital-based healthcare staff
• He has the main hand in identifying and establishing a new
business by Sales Achievement
• Demonstrating and Presenting the pharma products to
healthcare staff including doctors, nurses, and pharmacists
• Launching new products in the market
• Pharma Product Promotion and Market Feedback about the
product
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• Company Representation is handled by medical representation
• A medical representative build and maintain positive working
relationships with medical staff and support administrative staff
• He should manage budgets for catering, outside speakers,
conferences, and hospitality of the company
• Keep detailed records of all contacts and a further reportings
Reach, and if possible exceed annual sales targets given by the
company
A medical representative Follow up on leads generated by the
company.
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Job Profile of a Medical Representative
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The job profile of a medical representative can be covered under
three categories, namely
1. Prescription generation:
The most difficult activity of a medical representative is to
generate sales revenue and the most effective way to do this is to
generate prescriptions for the Company’s products from the
doctors he meets.
2. Customer coverage:
The medical representative has to meet the doctors regularly. A
medical representative has to be aware of the different
specialties of the doctors and promote the right products to the
right doctors.
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3. Market intelligence
The success or failure of a business is decided by how well
prepared it is to satisfy its customers’ needs in light of the
competitors’ efforts and prevailing market conditions.
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Qualifications and Training required
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• According to the U.S. Bureau of Labor Statistics (BLS), sales
representatives, including medical sales representatives, are
not required to have any particular type of formal education.
• The companies mainly ask the higher secondary education or
bachelors from any reputed schools/institutions.
• You don't need a science degree, however, and a good number
of medical sales representatives have a non-science degree.
• Some top universities also offer related programs like
pharmacy, biosciences, healthcare, and business of four years
duration.
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Skills of a Medical Representative
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Some of the other skills that employers look for while hiring
medical representatives are:
• Strong communication skills
•Good interpersonal skills
•The candidate should be result driven and have good planning
and organizational skills.
•Good understanding of the product
•Strong verbal skills
•Customer service abilities and time-management skills
•Excellent communication skill and presentation skills
•Negotiating skills
•Sales and Customer relationship skills
•Confidence and Persistence
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Conclusion:
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• We hope with the help of this article you have
understood the role of a medical representative in the
pharmaceutical industry.
• If you are looking for more information regarding the
Role of Medical representative then contact us.
• We are always there for your help.
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