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Syllabus Faculty: Department: Course: Credit: Subject Name: Subject Code: MBA

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16 views

Syllabus Faculty: Department: Course: Credit: Subject Name: Subject Code: MBA

Uploaded by

luckykumard007
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Syllabus

Faculty: Kuriakose Varkey Department: Management


Course: MBA – 1st Semester Credit: 4
Subject Name: Communication Including Business Aspects
Subject Code: MBA 103

Course Objectives:
The objective includes teaching students in the different forms of verbal and non-verbal
communication and how to overcome barriers. This module further teaches how to carry on with
different forms of internal and external communication within a workplace.

Course Outcomes:
1. Understand the theory and logic behind the forms of communication.
2. Analyzing the factors responsible for poor communication
3. Communication channels and how they help to improve
4. Become more efficient in terms of workplace communication
5. Handling different forms of written communication
6. Learn to use tools properly to execute work at workplace.
7. Reports, Memos and MOMs with their proper utilization.

Module I:

1. Introduction & Communication Basics – Definition, Purposes, Types, Process


and Barriers of Communication [3L]
2. Verbal and Non Verbal Communication – Listening, Questioning and Feedback,
Body Language, Public Speaking, Presentation Skills (Planning and Preparation/
Using Visual Aids/ Delivery), Individual and Team Presentations (Just-A-Minute
Presentation Workshop-Jam Feedback and overcoming Glossophobia-
Presentation–1; Planning & Preparing-Presentation–2 (Visual Aids) Delivery-
Presentation–3; Graded Team Presentations-Group 1&2; Individual Presentations-
Group 1 & 2; Presentation feedback [3L+ 7P]
3. Written Communication – Stages of Writing, Composing Business Messages,
Preparing Notes, Style, Punctuation, Using simple words, Proof Reading. [4L]

4. Report Writing – Report Planning, Types of Reports, Developing an outline,


Nature of Headings, Ordering of Points, Logical Sequencing, Graphs, Charts,
Executive Summary, List of Illustration, Report Writing. [4L]

Module II:

5. Internal Communication – Circulars, Notices, Memos, Agenda and Minutes [4L


+ 2P]

6. External Communication – Bios & Resume/CV, Using Facsimiles (Fax),


Electronic Mail, Handling Mail [4 L]

7.Writing Business Letters – Formats, Styles Types – Request, Enquiry, Placing


Order, Instruction, Action, Complaint, Adjustment, Sales, Reference, Good News
& Bad News, Acknowledgement [2L + 4P]

8. Handling Business Information – Annual Report, House Magazine, Press


Release, Press Report [2 L + 2P]

Module III:

9. Business Etiquette and Profiles—Introduction- Greetings- Importance of Small


Talk in Business-Business Organizations-- Jobs and Responsibilities [4L]

10. Using Telephone at the Workplace—Introduction, Features of Telephone


communication, Making arrangements and appointments, leaving and taking
messages-- Voice mail, video conferencing, and conference calls. [4L+4P]

11. Effective Business Communication Case Study--Small Business


Communication Practices Case Studies-[2L+5P]

Suggested Readings:
1) Business Communication Skills Concepts Cases & Applications (Pearson
Education) – P. D. Chaturvedi, Mukesh Chaturvedi

2) Madhukar: Business Communications; Vikas Publishing House 6.Seguin J:


Business Communication; Allied Publishers

3) Business Communication Essentials (6th Edition) by Courtland L. Bovee &


John V. Thill, Pearson Education

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