ENT-24

District Event 1
CAREER CLUSTER
Entrepreneurship

INSTRUCTIONAL AREA
Marketing

ENTREPRENEURSHIP SERIES EVENT

PARTICIPANT INSTRUCTIONS

§ The event will be presented to you through your reading of the 21st Century Skills, Performance
Indicators and Event Situation. You will have up to 10 minutes to review this information and
prepare your presentation. You may make notes to use during your presentation.
§ You will have up to 10 minutes to make your presentation to the judge (you may have more
than one judge).
§ You will be evaluated on how well you demonstrate the 21st Century Skills and meet the
performance indicators of this event.
§ Turn in all of your notes and event materials when you have completed the event.

21st CENTURY SKILLS

§ Critical Thinking – Reason effectively and use systems thinking.

§ Problem Solving – Make judgments and decisions and solve problems.
§ Communication – Communicate clearly.
§ Creativity and Innovation – Show evidence of creativity.

PERFORMANCE INDICATORS

§ Build product/service brand.

§ Describe marketing functions and related activities.
§ Explain factors that influence customer/client/business buying behavior.
§ Demonstrate connections between company actions and results.
§ Recognize/Reward others for their efforts and contributions.

Published 2024 by DECA Inc. Copyright © 2024 by DECA Inc. No part of this publication may be reproduced for resale or posted 1
online without written permission from the publisher. Printed in the United States of America.
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District Event 1
EVENT SITUATION

You are to assume the role of the owner of EDUCATION PLUS, a new store located in a city with a
large school district that sells classroom supplies, arts and crafts supplies and décor. Your business
partner (judge) wants you to determine how to get more online customer reviews.

EDUCATION PLUS sells a wide variety of merchandise in store and online for classroom and
homeschool educators, daycare providers and parents. There are no other physical stores in the area
that sell this type of merchandise. The store opened last month with sales that exceeded
expectations. Online sales have also been successful but have not surpassed goals.

Your business partner (judge) read that 87% of consumers say their purchasing decision making is
influenced by real customer reviews. In addition, 56% of consumers report they would not buy a product
at all without checking online customer reviews and ratings. Your business partner (judge) feels that
EDUCATION PLUS would benefit from having online reviews and ratings of the business and its products.

Your business partner (judge) has asked you to determine how to get both online and in-person
customers to leave online reviews of products and the store.

You will present your ideas to your business partner (judge) in a role-play to take place in the
business partner’s (judge’s) office. The business partner (judge) will begin the role-play by greeting
you and asking to hear your ideas. After you have presented your ideas and have answered the
business partner’s (judge’s) questions, the business partner (judge) will conclude the role-play by
thanking you for your work.

Published 2024 by DECA Inc. Copyright © 2024 by DECA Inc. No part of this publication may be reproduced for resale or posted 2
online without written permission from the publisher. Printed in the United States of America.
 ENT-24
District Event 1
JUDGE INSTRUCTIONS

DIRECTIONS, PROCEDURES AND JUDGE ROLE

In preparation for this event, you should review the following information with your event
manager and other judges:
1. Participant Instructions, 21st Century Skills and Performance Indicators
2. Event Situation
3. Judge Role-Play Characterization
Allow the participants to present their ideas without interruption, unless you are asked to
respond. Participants may conduct a slightly different type of meeting and/or discussion with
you each time; however, it is important that the information you provide and the questions
you ask be uniform for every participant.
4. Judge Evaluation Instructions and Judge Evaluation Form
Please use a critical and consistent eye in rating each participant.

JUDGE ROLE-PLAY CHARACTERIZATION

You are to assume the role of the business partner of EDUCATION PLUS, a new store located in a city
with a large school district that sells classroom supplies, arts and crafts supplies and décor. You want
the owner (participant) to determine how to get more online customer reviews.

EDUCATION PLUS sells a wide variety of merchandise in store and online for classroom and
homeschool educators, daycare providers and parents. There are no other physical stores in the area
that sell this type of merchandise. The store opened last month with sales that exceeded
expectations. Online sales have also been successful but have not surpassed goals.

You read that 87% of consumers say their purchasing decision making is influenced by real customer
reviews. In addition, 56% of consumers report they would not buy a product at all without checking
online customer reviews and ratings. You feel that EDUCATION PLUS would benefit from having online
reviews and ratings of the business and its products.

You have asked the owner (participant) to determine how to get both online and in-person customers to
leave online reviews of products and the store.

The participant will present information to you in a role-play to take place in your office. You will
begin the role-play by greeting the participant and asking to hear about his/her ideas.

During the course of the role-play, you are to ask the following questions of each participant:

1. How should we respond to any negative reviews?

2. Should we respond to positive reviews?

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online without written permission from the publisher. Printed in the United States of America.
 ENT-24
District Event 1
Once the owner (participant) has presented information and has answered your questions, you will
conclude the role-play by thanking the owner (participant) for the work.

You are not to make any comments after the event is over except to thank the participant.

EVALUATION INSTRUCTIONS

The participants are to be evaluated on their ability to perform the specific performance indicators
stated on the cover sheet of this event and restated on the Judge’s Evaluation Form. Although you
may see other performance indicators demonstrated by the participants, those listed in the
Performance Indicators section are the critical ones you are measuring for this particular event.

Evaluation Form Interpretation

The evaluation levels listed below and the evaluation rating procedures should be discussed
thoroughly with your event director and the other judges to ensure complete and common
understanding for judging consistency.

Level of Evaluation Interpretation Level

Exceeds Expectations Participant demonstrated the performance indicator in an extremely

professional manner; greatly exceeds business standards; would rank in
the top 10% of business personnel performing this performance
indicator.

Meets Expectations Participant demonstrated the performance indicator in an acceptable

and effective manner; meets at least minimal business standards; there
would be no need for additional formalized training at this time; would
rank in the 70-89th percentile of business personnel performing this
performance indicator.

Below Expectations Participant demonstrated the performance indicator with limited

effectiveness; performance generally fell below minimal business
standards; additional training would be required to improve knowledge,
attitude and/or skills; would rank in the 50-69th percentile of business
personnel performing this performance indicator.

Little/No Value Participant demonstrated the performance indicator with little or no

effectiveness; a great deal of formal training would be needed
immediately; perhaps this person should seek other employment; would
rank in the 0-49th percentile of business personnel performing this

Published 2024 by DECA Inc. Copyright © 2024 by DECA Inc. No part of this publication may be reproduced for resale or posted 4
online without written permission from the publisher. Printed in the United States of America.
 ENT-24
District Event 1
performance indicator.

Published 2024 by DECA Inc. Copyright © 2024 by DECA Inc. No part of this publication may be reproduced for resale or posted 5
online without written permission from the publisher. Printed in the United States of America.
 ENT-24
District Event 1

ENTREPRENEURSHIP SERIES
2024

JUDGE’S EVALUATION FORM Participant: __________________________

DISTRICT EVENT 1
ID Number: __________________________
INSTRUCTIONAL AREA:
Marketing

Did the participant: Little/No Below Meets Exceeds Judged

Value Expectations Expectations Expectations Score
PERFORMANCE INDICATORS

1. Build product/service brand? 0-1-2-3-4 5-6-7-8 9-10-11 12-13-14

Describe marketing functions and
2. 0-1-2-3-4 5-6-7-8 9-10-11 12-13-14
related activities?
Explain factors that influence
3. customer/client/business buying 0-1-2-3-4 5-6-7-8 9-10-11 12-13-14
behavior?
Demonstrate connections between
4. 0-1-2-3-4 5-6-7-8 9-10-11 12-13-14
company actions and results?
Recognize/Reward others for their
5. 0-1-2-3-4 5-6-7-8 9-10-11 12-13-14
efforts and contributions?
21st CENTURY SKILLS
Reason effectively and use systems
6. 0-1 2-3 4 5-6
thinking?
Make judgments and decisions, and
7. 0-1 2-3 4 5-6
solve problems?
8. Communicate clearly? 0-1 2-3 4 5-6

9. Show evidence of creativity? 0-1 2-3 4 5-6

Overall impression and responses
10. 0-1 2-3 4 5-6
to the judge’s questions
TOTAL SCORE

Published 2024 by DECA Inc. Copyright © 2024 by DECA Inc. No part of this publication may be reproduced for resale or posted 6
online without written permission from the publisher. Printed in the United States of America.