BREAD TASTE OVERLOAD FLYING SAUCER

COMPANY DESCRIPTION

MISSION
Our mission is to deliver nutritious and high-quality food that is both affordable
and accessible. We are committed to exceptional service and strive to improve the
well-being of our community through the foods we offer.

Vision
Our vision is to enhance the lives of our consumers by providing healthy and cost-
effective food options. We are dedicated to creating job opportunities and fostering an
inclusive workplace, ensuring equal chances for all individuals to contribute and
thrive.

Product: Flying Saucer

Description:

Our Flying Saucers are expertly crafted using a selection of high-quality breads,
each chosen for its superior flavor and nutritional benefits. The bread varieties include
classic white, wheat, and some wheat with raisin bread. Each type of bread is
enriched with natural yeast, which not only imparts a deliciously unique flavor but also
contributes to an exceptional texture.

The Flying Saucer features a crust that is delightfully crispy, while the interior
remains soft
and chewy, providing a perfect balance of taste and texture. Additionally, our breads
are made with carefully selected ingredients to ensure freshness and nutritional
value, making each Flying
Saucer a delicious and wholesome choice.

The UFO Flying Saucer Sandwich is a playful and distinctive treat designed to
captivate your taste buds. Shaped like a whimsical flying saucer, this sandwich
features a soft, burger-style bun moulded into a UFO shape. Inside, you'll find a
delectable blend of chocolate, cheese, ham, and other savoury ingredients, all
enhanced by a special mayonnaise sauce that adds a unique flavour to every bite.

Perfectly crafted for an unforgettable culinary experience, the UFO Flying Saucer
Sandwich combines fun and flavour in a way that delights both kids and adults alike.
Ideal for any meal or snack, our Flying Saucers offer both enjoyment and
nourishment, reflecting our commitment to quality and taste.

Service: Food Business

 MARKETING AND SELLING STRATEGY

Food marketing is essential for reaching our target audience, building customer
loyalty, and boosting sales. It also informs customers about nutrition, sustainability,
and health benefits. Based on our research a successful food marketing campaign
begins by understanding our target audience or consumers and the factors that drive
their purchasing decisions.

To develop a successful food and beverage marketing plan in our business we

should effectively communicate brand message through various tactics, and these
includes the following strategies that we will be using to start-up our business:

 Advertising in Social Media Campaigns

 Email marketing
 Optimized blog and website content

Social Media Marketing Campaigns

As we enter a new era, social media has become an incredibly powerful tool for
information dissemination and widespread visibility. We will leverage social media
marketing as a key strategy to enhance our brand presence and drive sales. By using
targeted hashtags, we can make our posts more discoverable to potential customers.
Hashtags will also help us promote new products and run engaging giveaways and
contests to boost consumer interest. Additionally, analyzing the hashtags used by our
competitors will offer valuable insights and inspire innovative marketing strategies.

Email Marketing

Contrary to some beliefs, email marketing remains highly effective. Sending

newsletters or updates about new products and promotions keeps our loyal customers
informed about our brand. We will focus on quality over quantity in our email
marketing campaigns to ensure engagement.

Blogging

Blogging is also in high demand today and serves as a highly effective tool for
spreading advertisements across social media. By creating shareable and engaging
blog content, we can amplify our reach, attract a wider audience, and enhance our
brand's visibility through social media platforms. And we will use blogging as one of
our tools in our marketing and selling strategy.

Given the intense competition in the industry, food and beverage businesses,
we will also use the following strategies to encompass our target market.

Brand Positioning

This involves establishing a unique identity for our company that distinguishes it
from competitors. Our brand positioning will reflect our company's values and
personality and will be communicated consistently across all marketing channels.
 For instance, our company specializes in plant-based foods and fresh fruits
aimed at promoting better health, our brand positioning will appeal to health-
conscious consumers and emphasize the benefits of healthy eating while living. This
positioning will be evident in every aspect of our branding, from advertising to product
offerings.

Product Packaging

Packaging plays a vital role in attracting customers, as it encompasses more

than just the physical wrapper. Our foods and beverages will include elements such
as:

Logo
Menu
Cutlery (disposable wooden spoon and fork)
Fonts
Brand colors
High-quality packaging and branding will be essential for the effectiveness of our food
and beverage marketing. We will also look for a marketer who is experienced in this
industry and can help optimize our team’s marketing strategies. Since our product
should also be affordable to our target market.

Setting Up Our Google Maps Profile

To make it easier for our potential customers to find our products or restaurant,
we will set up a Google Maps profile. This ensures customers receive key information
such as:

Website
Street address
Phone number
Store hours

Additionally, listing our company on platforms like Grab and Food Panda can
enhance our brand’s visibility and reach new customers who may not be familiar with
our company.

Partnering with Other Brands

Collaborating with complementary brands for promotions or social media

campaigns can be a highly effective marketing strategy. For instance, a coffee or milk
tea shop like Big Brew could partner with us to promote healthy snacks that pair well
with their menu items. Such partnerships are mutually beneficial, as they help both
brands reach new audiences and attract customers who are interested in a well-
rounded dining experience. By combining forces, we can enhance our visibility and
appeal to a broader customer base.
 OPERATING PLAN

PRODUCTION PROCESS

Cooking Process:

1. One of the most important things to do and the basic process is first to wash
your hands thoroughly and make sure they are clean and dry. Put on disposable
gloves and a hairnet to prevent any hair from falling or contaminating the food.
2. Take the bread and cut it in the middle. Spread the mayonnaise on the cut
surface of the bread.
3. Next step is to prepare the lettuce by washing it. Cut off the end of the lettuce,
separate the leaves, and wash them thoroughly. After washing, place the
lettuce in a strainer to drain the excess water.
4. Then, get a chopping board and a knife to slice the cheese and any other
ingredients you needed.
5. While cooking the ham on the pan you can prepare other sliced ingredients
(e.g., cheese. Lettuce, cucumber) on the bread with mayonnaise then fold it in
half.
6. Lastly, add margarine or butter to the pan to prevent the bread from sticking
and getting damaged.

Order Fulfillment:

1. Online & Delivery: Orders are accepted via the website and food delivery
platforms.
Packaged in eco-friendly, aesthetic boxes to ensure freshness upon delivery.
2. In Store: Flying saucers are freshly prepared daily for walk-in customers as well
as for delivery orders.

3. Inventory Management:

 Every day, we check and review the stock to ensure there are enough supplies
for daily needs and orders, and to avoid shortages of ingredients and materials
 System inventory helps ensure that my business operations are running
smoothly and provides assurance on whether it is thriving or struggling.

 MANAGEMENT / ORGANIZATION

JOHN BENEDICT
VALDEZ
OWNER/CEO

BERMEL ITONG SOPHIA MERCADO

OPERATIONAL MARKETING
HEAD BAKER MANAGER

JUREXI MORALDE MA. REGINA MORAS FRINZ DERICK BEALYN ADONA

STORE SUPERVISOR STORE SUPERVISOR VALDEZ CUSTOMER SERVICE
1 DELIVERY

AILA JANE ARENAS

CASHIER
FINANCING

Flying Saucer is a themed eatery that specializes in creative and visually striking
sandwiches, including the signature UFO Flying Saucer Sandwich. Known as BTO
(Bread Taste Overload) offers delicious and nutritious food.

Estimated Startup Costs:

Ingredients Cost:
Using high-quality ingredients will enhance the appeal of your product and ensure
that you maintain a consistent taste while keeping costs lower. The following prices
are based on local suppliers and small-scale production:

1 pack of ham: ₱100

1 pack of cheese & melted cheese: ₱113.95
1/4 head of lettuce: ₱60
1 pc cucumber: ₱20
1/2 pack of butter: ₱20
1 pack of chocolate: ₱186
1 pack of sliced bread & burger bread: ₱110
3 eggs: ₱30
1 pack of mayonnaise: ₱95
1 pack of patties: ₱70
Total Ingredients Cost: ₱879

Each UFO Flying Saucer costs ₱55 for ham and cheese, ₱45 for chocolate cheese, and
₱35 for vegetables with a patty. Promotional Offer for ₱59.00, you can get 1 Choco
Cheese UFO Flying Saucer Sandwich along with a refreshing fruit shake. This pricing is
affordable for customers, especially in school environments or during local events.
SUPPORTING DOCUMENTS