TOP 30 SKINCARE BRANDS
TRENDING ON TIKTOK
JULY 2024
The ranking is based on TikTok followers, engagement and growth over time.
The full list of skincare brands has 337 brands in total, this is just the top 30
of those. I track a couple thousand brands and to stay on top of when to add
brands that are gaining traction to the list.
You can now purchase the full list of 337 brands (or the full list of any of my
top lists) on my website for just $30. Doing this helps support my work so I can
continue to share it with you all.
Find it at mintoiro.com/reports
TOP SKINCARE ON TIKTOK JULY 2024 - MINTOIRO - [email protected] 1
+1
1
RHODE
2022
United States
Founded by Hailey Bieber
Brand Type: Modern Minimalist
TOP SKINCARE ON TIKTOK JULY 2024 - MINTOIRO - [email protected] 2
-1
2
LANEIGE
1994
South Korea
Founded by Suh Kyungbae
Brand Type: Millennial Minimalist
TOP SKINCARE ON TIKTOK JULY 2024 - MINTOIRO - [email protected] 3
+1
3
SOAP CUTE CALIFORNIA
2020
United States
TOP SKINCARE ON TIKTOK JULY 2024 - MINTOIRO - [email protected] 4
+2
4
SOL DE JANEIRO
2015
United States
Founded by Marc Capra, Camila Pierotti & Heela Yang
Brand Type: Selfcare & Chill
TOP SKINCARE ON TIKTOK JULY 2024 - MINTOIRO - [email protected] 5
-
5
DR. IDRISS
2022
United States
Founded by Shereene Idriss
TOP SKINCARE ON TIKTOK JULY 2024 - MINTOIRO - [email protected] 6
+1
6
GLOSSIER
2014
United States
Founded by Emily Weiss
Brand Type: Millennial Minimalist
TOP SKINCARE ON TIKTOK JULY 2024 - MINTOIRO - [email protected] 7
+17
7
FLORENCE BY MILLS
2019
United States
Founded by Millie Bobby Brown
Brand Type: Friendly Fun
TOP SKINCARE ON TIKTOK JULY 2024 - MINTOIRO - [email protected] 8
+2
8
MALLOWS BEAUTY
2020
United Kingdom
Founded by Laura Mallows
Brand Type: Selfcare & Chill
TOP SKINCARE ON TIKTOK JULY 2024 - MINTOIRO - [email protected] 9
+17
9
STARFACE
2019
United States
Founded by Julie Schott and Brian Bordainick
Brand Type: Pop Play
TOP SKINCARE ON TIKTOK JULY 2024 - MINTOIRO - [email protected] 10
-1
10
SOMETHINC
2019
Indonesia
Founded by Irene Ursula
Brand Type: Pop Play
TOP SKINCARE ON TIKTOK JULY 2024 - MINTOIRO - [email protected] 11
-
11
TOUCHLAND
2016
United States
Founded by Andrea Lisbona
Brand Type: Selfcare & Chill
TOP SKINCARE ON TIKTOK JULY 2024 - MINTOIRO - [email protected] 12
-
12
THE INKEY LIST
2018
United Kingdom
Founded by Colette Laxton and Mark Curry
TOP SKINCARE ON TIKTOK JULY 2024 - MINTOIRO - [email protected] 13
-5
13
MAD RABBIT
2019
United States
Founded by Oliver Zak and Selom Agbitor
TOP SKINCARE ON TIKTOK JULY 2024 - MINTOIRO - [email protected] 14
+5
14
THE OUTSET
2022
United States
Founded by Scarlett Johansson and Kate Foster
Brand Type: Classy Clean
TOP SKINCARE ON TIKTOK JULY 2024 - MINTOIRO - [email protected] 15
-
15
FENTY SKIN
2020
United States
Lead by Kristin Walcott
Brand Type: Millennial Minimalist
TOP SKINCARE ON TIKTOK JULY 2024 - MINTOIRO - [email protected] 16
14 5 The Outset
TOP 30 SKINCARE BRANDS TRENDING ON TIKTOK
15
R ank
-
Ch an ge
Fenty Skin Brand
16
1 -2
1 Glow Recipe
Nekoyanin
17 -4 Bubble
2 6 Makeup A Murder
18 -15 Truly
3 18 Plouise
19 -3 Avoskin
4 1 Sheglam
20 1 Pixi
5
21
2
-1
Made By Mitchell
Bali Body
6
22 16
3 E.L.F.toBeauty
True Skin
23
7 -4 Byoma
Glossier
24 5 Tatcha
8 -2 Revolution
25 8 Bath & Body Works
9 3 Milk Makeup
26 4 Coco & Eve
10 6 KIKO Milano
27 20 Caudalie
11 7 Clio Cosmetics
28 -10 Hero Cosmetics
12
29 1
-12 BeautyOut
Peace Bay
30
13 82 Bushbalm
Anastasia Beverly Hills
31
14
8
-
Rituals
KimChi Chic Beauty
32 -4 The Ordinary
15 2 Catrice
33 13 Good Molecules
16 TOP Fenty Beauty
-15 SKINCARE ON TIKTOK JULY 2024 - MINTOIRO - [email protected] 17
34 -2 TBH Skincare
GET THE FULL LIST AND MY BEAUTY
TREND REPORTS ON MY WEBSITE!
All my full top lists for Skincare, Makeup, Haircare and Fragrance for Instagram
and TikTok are available for purchase on my website along with more in depth
trend reports.
MINTOIRO.COM/REPORTS
I also work with Beauty Brands directly as a Brand Strategy Consultant, Market
Research Specialist, and as a Brand Identity and Packaging Designer. You can
book a video call or consulting call on my website.
MINTOIRO.COM/CONTACT
TOP SKINCARE ON TIKTOK JULY 2024 - MINTOIRO - [email protected] 18
