Project:
Team:
Version & Date: LEAN CANVAS
Quick guide: The Lean Canvas helps to structure and visualize
the innovation project. The fully completed Lean Canvas
documents the final Problem/Solution Fit. The results of the Lewrick, M.
Design Thinking iterations can be summarized with the Lean Design Thinking for Business Growth
Canvas. The canvas also helps to find out which assumptions 978-1-1198-1515-0
have not yet been tested. More tips & tricks for this template on book page: 202 www.business-ecosystem-design.com
WHO WANTS FOR BECAUSE
(CUSTOMER) (PRODUCT, SERVICE,… WHAT) (SATISFACTION OF NEEDS) (MOTIVATION)
PROBLEM SOLUTION UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENTS
Something that makes it difficult
4
for the others to copy the solution.
1 KEY METRICS
Which measurable figures show
whether the solution works?
3 CHANNELS
2
EXISTING EARLY
5
ALTERNATIVES HIGH LEVEL CONCEPT ADAPTORS
COST STRUCTURE REVENUE STREAMS
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According to: Ash Maurya, Running Lean 2013
Thinking for Business
Growth Template:
DESIGN THINKING FOR BUSINESS GROWTH BASIC TEMPLATE WWW.DT-TOOLBOOK.COM/ SHOP
WWW.BUSINESS-ECOSYSTEM-DESIGN.COM
