MIS207 Term Project
MIS207 Term Project
Term Project on
Prepared by:
Mohammed Shahazmain Inkiad Shifat 2111558630
Fatema Mahzabin Rafi 1731179630
Toushif Hasan Bhuyan Plabon 1931686630
Khondoker All Muktaddir Shad 2112328630
Mehedi Hasan 1911535030
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Meghna Group of Industries
Letter of Transmittal
To
Department of Management
Subject: Submission of the term project based on the E-Business in Meghna Group of Industries
(MGI)
Dear Sir,
We are honored to submit the term paper on " The E-Business in Meghna Group of Industries (MGI)"
to you. All the work put into this report has been done earnestly, and we were driven to learn everything
we could from overcoming this massive hurdle. We are immensely grateful for having the opportunity to
work on this project under your guidance, and we would like to acknowledge our gratitude to you. All the
members of our group worked with the utmost dedication and are proud to present you with a testament to
our combined efforts.
We have all tried our best to make this report as precise as possible with the knowledge gained from this
course and the information we collected. We are incredibly thankful for all the hard work that everyone has
put into the project, and we wholeheartedly apologize if any errors appear in our report.
Sincerely yours,
Mehedi Hasan
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Meghna Group of Industries
Table of Contents
Page
Introduction 4
Requirement 1: E-business in organization 5
Requirement 2: Marketplace Analysis 8
Requirement 3: E-Business Platform/ Infrastructure 14
Requirement 4: Digital strategy for e-business 16
Requirment 5 : IT security risks 22
Conclusion 23
References 24
Contribution Table 25
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Meghna Group of Industries
Introduction
One of the biggest and most well-known companies in Bangladesh is the Meghna Group of Industries
(MGI). MGI currently runs 45 factories and generates more than USD 3.0 billion in revenue. It creates
several different types of goods. MGI employs around 30,000 workers, 3,000 distributors, and 1,000
suppliers. The company has almost 40 years of experience working locally, regionally, and
internationally. In Bangladesh, one in three families use MGI products and brands. MGI has expanded its
presence outside of Bangladesh by exporting a variety of products, especially in the Middle East,
Southeast Asia, Europe, and North and South America.
The Meghna Group's visionary chairman and managing director, Mr. Mostofa Kamal, is in charge of
driving the company's relentless commercial expansion. He is well known for his inventive business
acumen, patriotic spirit, and contributions to the development of the industrial, health, educational,
sporting, social welfare, and a number of other fields.
The first company to create a private economic zone in Bangladesh is MGI. MGI recently opened eight
new industrial units in its two economic zones with an investment of more than BDT 3000 crores. Ten
other industries, among them TIC Australia, are also in various phases of construction, erection, and
negotiations with foreign principals. There will be an additional 12000–15000 job openings as a result of
this.
Diversity has been the secret to MGI's success and quick expansion. A few of the markets and sectors
the company has penetrated include fast-moving consumer goods (FMCG), building materials, pulp and
paper, LPG, feeds, fiber, power plants, shipping, seed crushing, chemicals, ship construction, dockyard,
securities, insurance, media, and aviation. The majority of the company's goods are marketed under the
well-known brand names "Fresh," "No. 1," "Actifit," "Pure," and "Meghnacem Deluxe." The current
product lineup from MGI is fantastic. MGI products are utilized in one out of every two households in
Bangladesh due to their high penetration and variety. MGI has a substantial international presence in
addition to North and South America, the Middle East, Southeast Asia, Europe, South Africa, and North
America. MGI has continuously increased and is now Bangladesh's largest industrial development
investor.
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Meghna Group of Industries
A aggregate at its roots could be a multi-industry company which implies that there's a corporate
group/parent company beneath which there are numerous auxiliaries and commerce substances.
Meghna Group of Industries is an case of one of the greatest aggregates in Bangladesh, they have
a nearness in 1 out of each 2 family units in one frame or another. The protest of this portion of
the report is to paint a distinctive picture of how gigantic and complex Meghna Group of
Businesses truly is and deliver a few thought of how they work. All the data around the
organization has been collected from the company site, company corporate brochure, discussion
with boss and through perceptions. There were a few confinements to the sum of data displayed
here in respects to the capacities of diverse other offices primarily due to coronavirus widespread
and approaches with respect to how much data is made accessible to me an understudy.
Mission : The mission of MGI is satisfying their clients and maximizing value via unique
solutions, motivated employees, technological development adaption, and living in harmony.
Vision : The Vision of MGI is to establish the most successful Company by generating sustainable,
profitable growth and continuously improving results to the benefit of shareholders and employees,
and also be the most recognized and progressive global company in Bangladesh.
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Meghna Group of Industries
The secret to the success and tremendous extension of MGI has been enhancement. The bunch has
entered a wide cluster of distinctive markets and businesses counting Quick Moving Buyer
Products (FMCG), building materials, mash and paper, LPG, nourishes, fiber, control plants,
shipping, seeds smashing, chemicals, dispatch building, dockyard, securities, protections, media
and flying. The item extend of MGI nowadays is genuinely noteworthy and the aggregate markets
most of its items beneath the unmistakable brand names of "New", "No.1", "Actifit", "Immaculate"
and "Meghnacem Select". The result of this level of reach and broadening has been that one in
each two family units in Bangladesh employments MGI items. Universally MGI incorporates a
considerable nearness within the Center East, Southeast Asia, Europe, South Africa, and North
and South America. Renowned for Mostafa Kamal entrepreneurial expertise and patriotism he
played a key role in the development of industry, healthcare, education, sports and social welfare
in Bangladesh. The integrity and dedication towards the group that he has played a vital part in the
overall success of MGI.
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Meghna Group of Industries
MGI Mainly focus on market penetration. It has multiple sectors for example - cements , school
stationaries , noodles and snacks , confectionery etc . They adopt sophisticated customer
segmentation in their B2C part . They target almost every kind of customers because of their
product variation . They also use demographic, geographic and psychological segments in their
B2C operation . In demographic they segment based on age , gender , income etc. In psychological
segemnt they segment based on class , status . Level etc . For the region based MGI uses
geographical segmentalisation.
MGI is continuously centering on and adjusting modern innovation just like the Web of Things
(IoT), Mechanical Handle Robotization (RPA), picture preparing for actualizing the technology-
driven trade demonstrate. MGI has too presented and executed the first-ever DNA arrange in
Bangladesh. Another imperative action of MGI’s IT is to supply security to a commerce. Major
headways in electronic security frameworks, state of the craftsmanship firewalls, cutting edge
observation frameworks and biometric frameworks are making a difference to keep businesses
secure.
2.Formulation and facilitation of domestic industrial standards for smart devices and IoT devices.
3. Real Estate
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Meghna Group of Industries
Brands
The Meghna Group of Industries is a consumer focused company and has set a
new standard since its emergence. The Group follows multi-branding strategy
like some of the biggest companies of the world for a more successful outcome.
The brand name FRESH under which most of the MGI s products are available‟
in the market. In actual fact, FRESH symbolizes Purity, Quality, Trust and
Freshness and is committed to quality compliance and serving distributors at an
affordable price at all times.
The Meghna Group of Industries has also other brands in its portfolio- Pure,
Super Pure, Golap & No.1
Products:
One of the biggest industrial conglomerates in Bangladesh is the Meghna Group of Industries
(MGI). This conglomerate operates in a variety of industries, such as chemicals, cement, consumer
goods, real estate, insurance, securities, and utilities.
FAST MOVING CONSUMER GOODS: Edible Oil, Milk Powder, Drinking Water,
Flour,Condensed Milk, Salt,Sugar, Lentil,Rice, Puffed Rice, Beverage (Cold), Beverage (Hot),
Spice, Confectionery ,Biscuits & Cookies, Noodles & Snacks, Bread & Bun,Cake.
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Meghna Group of Industries
STATIONERY : Exercise Book, Printing and Writing Paper, Ball Pen, School Stationeries.
Competitive Environment
As Meghna Group of Industries has a diverse portfolio of products its competitors vary from
industry to industry and there are quite a few of them in each, all of whom are quite big in their
own industry. For example, in the bottled drinking water industry Fresh competes with Mum from
Partex Beverages. In pulp and paper industry it competes with Bashundhara Group, in wafer,
biscuits and cookies industry it competes with PRAN. Unique Cement Industries competes with
Shah Cement, Holcim, Mir Cement etc. the list of competitors go on.
Target market
Meghna Group of Industries is already touching the lives of 50% of Bangladeshi people in one
form or another, but they are not aware of them. The target audience of the corporate brand is very
wide, they include customers, investors, bankers, suppliers, distributors, Govt. agencies, potential
employees, media etc.
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Meghna Group of Industries
Passion: Synonymous with conviction, a drive to convince and lead the pleasure
of work, the ability to surpass oneself and achieve excellence.
Responsibility: MGI pays attention to the safety of people and products, acts
pro-socially and is environmentally friendly
Respect of the other: MGI is sensitive to cultural differences, treats social and
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Meghna Group of Industries
commercial partners with respect and facilities the development of its partners
Proximity: Know how to stay close to each person in the world: consumers,
distributors, suppliers, stakeholders and society become a part of their everyday
lives.
The major effectiveness of Credit Management policy of the Meghna Group of‟
Industries are as follows:-
The Meghna Group of Industries always keeps consciousness about their credit
management policy as a whole. They pay a special attention to make their policy
more effective. The reason behind it is the credit management policy is the main
running power to continue the day to day operations of a company. If a company
follows a wrong credit management policy, the company will suffer in the long
run. In fact, it may also vanish for the same reason.
The credit management policy must be kept very confidential because of
competitive market. This is basically for if a company gets to know about the
internal matters, the company may make their own policies more strong and
tactful. In this way, the company might grab the distributors of the former
company. So the Meghna Group of Industries does not share their internal
policies with anyone.
As their credit management policy is very secure, their distributors have to pay
their past dues within the specified time period. The management of the
company is very technical and professional to collect their credit and so they offer
two types of credit policy. They offer credit limit for their distributor only when they
realize that the distributor is reliable, trustworthy and capable to repay the dues
even if he makes a loss from the business. At the same time, they offer business to
business payment method to their distributors who are less reliable and
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Meghna Group of Industries
trustworthy.
Again, they do not give a big amount credit limit for their new distributor rather
They offer very low credit limits at the beginning. If it is not followed, the distributor
will invoice for product of bulk amount that he might not be able to sell as he will
be provided a very specific credit days for this acts and consequently, he may
default at the very beginning. Subsequently, he may lose the interest of business
and in future he may stop that business for this reason.
Moreover, the credit limit will increase gradually in response of the distributor
performance. If the distributor can sell his entire credit limit within very short
period before finishing his provided credit days, then his credit limit will be
increased depending on average daily sales by the company.
Moreover, if a distributor cannot complete his selling of product for 3 months after
Afterwards, the number of credit limits will be decreased.
Furthermore, they take a blank cheque from their distributors at the beginning as
if they can get back all their dues from the distributor bank account. Because,
how much a distributor has default cannot be known in the beginning of his
business, so the company does not allow the written amount in the cheque.
Also, if any distributor is in default, at the very first the company tries to recover
the money by using the blank cheque which he had given during becoming a
distributor of that company.
However, when the company cannot recover the money by using the same thing,
the legal team of the company meets with the distributor individually and
attempts to recover the same. Even if they become unable to collect the money,
the company brings suit against the distributor. Only then the court gives its
judgment about what to do in that situation for both the company the concerning
distributor although it is very rare in fact because the legal team tries their level
best to resolve the matter.
For the above mentioned reasons, the default rate of the distributor of the
Meghna Group of Industries is very much lower than other competitors like
Unilever Bangladesh Ltd, ACI Bangladesh Ltd etc. in Bangladesh
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Meghna Group of Industries
Critical Findings
There are some critical findings for what reasons the company’s goodwill may be
affected in the long run, namely:
● The company follows two payment methods for its distributors;
● The company follows different credit days for all distributors for that makes the
● entire procedure more complex;
● The company gives more attention to primary sales rather than secondary sales;
● The company manually updates all required distributor, sales and payment
● information that becomes very time consuming.
● The company is not that much bothered about the difficulties and business of the others.
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Meghna Group of Industries
Widget: Companies that are part of the Meghna Group of Industries provide their consumers the
option of using the search bar to direct them to the product they want. Additionally, they provide
a range of sorting options that let customers search for pricey or inexpensive quality goods.
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Meghna Group of Industries
Feed: Companies under the Meghna Group have a substantial product inventory to display on their
website or mobile app. The products are divided into categories according to those divisions.
Blog: This site offers information on a variety of subjects. A person or group of people typically
keeps it up. Music and images are also included.
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Meghna Group of Industries
MGI's strategy to create new technological competitive advantages and the methods it will employ
to bring about these improvements. Since new technology enables creative businesses to offer
services that weren't previously possible, this typically involves changes to business models.
MGI now have more freedom because of the internet, which enables them to run an online
business in addition to its manufacturing locations. On the other hand, customers must be able
to freely switch between channels, feel involved with MGI, and not notice differences between
Bricks and Mortar. In order to maximize the effectiveness of each channel, cross-channel
interoperability, and incentives. A successful Click and Mortar strategy by MGI have leverage
and profit from numerous synergies. They will collaborate on shared operations, client bases,
supplier networks, branding, and internal learning while building departmental trust. People
desire to do business with people; thus, once this operates like a well-oiled machine, Click and
Mortar have an advantage over a pure internet company strategy. And when those individuals
are trained in product knowledge and employed to create online connections, they will level
the playing field. A well-designed multichannel marketing strategy offers several clear
advantages for MGI. When the benefits of each channel are utilized optimally, the client base
and market coverage are increased while marketing expenses are decreased. It can be
complicated to manage a multichannel marketing system for MGI. Mainly because the
requirements for implementing a channel and following it through to where the consumer
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Meghna Group of Industries
makes a purchase are what many organizations are organized and departmentalized around.
Additional factors include that specific customer types should be avoided in particular channels
• Elaborate on the e-business strategy and describe how it supports the vision and mission.
Technology today is more than just gear and software since it has linked to the business. Digital
and business strategies will be synonymous as digital technology firms and spread advance in
their digital transformation journeys. To concentrate on the work behind digital projects, for
the time being, the phrase "digital strategy" is still helpful. It's critical to remember that a digital
strategy is both an idea and an actual product, meaning it should finally result in developing a
detailed plan or roadmap for MGI. MGI can change its specific strategy if something goes
The mission of MGI is satisfying their clients and maximizing value via unique solutions,
other hand, the vision of MGI is to establish the most successful Company by generating
shareholders and employees, and also be the most recognized and progressive global Company
in Bangladesh. In order to support its mission and vision, MGI's digital strategy (ultimate
objective) is to make money off the essential productivity software the firm has already created
and uses internally. They initially draw out a plan of attack to package it as a mobile app and
market it to specific users. Later, they discover that selling it to companies for use in their
mobile apps will increase its value. Changing the overarching concept of MGI's digital strategy
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Meghna Group of Industries
should result in a significant shift or reorientation for its business. Still, ideally, the specific
• Analyze e-business strategy using a strategy model (e.g., SWOT, digital strategy).
Strengths:
* Wide ranges of fast-moving consumer goods such as paper, tissue, and poultry feed,
* Distinctly follows two business models, B2B and B2C. This gives MGI a good
its operations.
* Provides various payment options, including cash back, discounts, cash on delivery,
* Have a great, easy-to-navigate website that users find more engaging and less hassle-free.
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Meghna Group of Industries
Weaknesses:
* Contains many annoying and disturbing advertisements that users find unsafe to navigate.
* Language barrier forms indicate that a sizable portion of internet users cannot read the
* No C2C business model and less attracted to the end users of their products.
Opportunities:
* In our country, there are many more people using the internet, and MGI is getting connected
* MGI has the ability to change the portfolio product strategy and various business models.
Threats:
* Not delivering final products on time to the clients due to various obstacles.
* Online payment errors due to hackers and increased risk on online payment systems.
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Meghna Group of Industries
• Identify the firm's competitive threats and explain how it can respond to those.
* Competition: The number of competitors and their capacity to undercut a firm are the
prime competitive threat. The power of a corporation decreases as the number of competitors
and the number of comparable goods and services they provide increases. If a competitor can
provide a better deal or lower rates, suppliers and customers will look to them. On the other
hand, when there is little competition, a corporation has more negotiating power and can raise
prices to boost sales and profits. Hence, MGI needs to act accordingly in order to overcome
this threat.
* New entrants: The force of new entrants into a market also impacts MGI's power. Their
position may be considerably undermined the quicker and cheaper it is for a rival to enter its
market and become a viable rival. It is appropriate for existing enterprises inside an industry
with significant entry barriers since MGI could charge higher rates and negotiate better
conditions.
* Suppliers: Suppliers can raise input costs. It is influenced by the number of suppliers of
an item or service, the degree to which these inputs are unique, and the price to a corporation
of switching providers. MGI would depend more on a supplier in this industry when there are
fewer providers. As a result, the supplier is in a stronger position and can increase input costs
and demand additional trade benefits. On the other hand, MGI can maintain its input costs low
and increase its profits when there are several suppliers or low switching costs between
competing suppliers.
* Customers: Customers might influence the reduction of the price. It is influenced by the
quantity and value of the MGI's purchasers or customers and by how expensive it would be for
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Meghna Group of Industries
Each consumer has greater leverage to bargain for lower rates and better deals because the
client base is smaller and more substantial. It will be simpler for a business with many small,
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Meghna Group of Industries
The Information Technology (IT) division of MGI assists companies to grow rapidly and
effectively by enhancing the functionality and overall efficacy of their systems, products, and
services.The potential impacts of IT on MGI's operations, productivity, profitability, and
sustainability are numerous. The IT division of MGI delivers cutting-edge infrastructure and
enterprise applications to enhance client and employee communication while managing corporate
processes to enhance the way they create and maintain customer interactions. Different types of
IT threats can be come in an industry like MGI . Five It security risk of MGI are Phishing Attacks,
Highly developed ransomware attacks , cloud jacking ,insider threats and deepfakes.This attacks
can steal all the datas of MGi. To prevent these type of attacks , they have taken some necessary
steps like keep the system up to date , use security softwares , emergency response team
availability, keep a backup of data and many more. Technology in MGI also improves the order-
to-customer (O2C), logistics, procure-to-pay (P2P), and plan-to-manufacture (P2M) business
chains, as well as business management in general. The effectiveness of recruiting, vetting, and
employing potential individuals for MGI is also enhanced by IT in the workplace. In order to apply
the technology-driven business model, MGI constantly focuses on and adopts new technology,
such as the Internet of Things (IoT), robotic process automation (RPA), and image processing.
Additionally, MGI created and launched Bangladesh's first-ever DNA network. The provision of
security to a firm is another crucial function of MGI's IT. Businesses are being kept safe thanks to
significant improvements in electronic security systems, cutting-edge firewalls, cutting-edge
surveillance systems, and biometric systems.
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Meghna Group of Industries
Conclusion
Meghna Group Of Industries is one of the biggest and most well-known company in Bangladesh.
The goal of MGI is to offer its clients the best and highest caliber products. Every day, their top
management and all employees put in a lot of effort to please their clients that’s why they are using
different strategies for E-business platform and they are creating different types of customer
segments for establishing E-business. they are doing market analysis, SWOT analysis for their E-
business organization. Through this report we can see that how they digitally created E-business
platform, digital strategies for E-business and E-business security for Meghna Group of Industries.
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Meghna Group of Industries
References
1. Enterprise of the year- Meghna Group keeps roaring
https://www.thedailystar.net/supplements/meghna-group-keeps-roaring-1407829
2. MGI Leadership Team
https://www.mgi.org/who-we-are/leadership-
team?fbclid=IwAR3Qrl_fClH_LfP6FpBSFKDj9yiCMgaJ4fyM4xIbKdb21bnhdfBpTVIllec
3. Home page of Meghna Group of Industries (MGI)
https://www.mgi.org/
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Meghna Group of Industries
Contribution Table:
Name ID Contribution
Mohammed Shahazmain Inkiad Shifat 2111558630 Introduction,
Requirement4,
Formatting,
Presentation
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