Technological University of the Philippines – Mnaila
College of Engineering
ECE Department
Technopreneurship 101
Group Activity 2
Logo Design Evaluation
Instruction:
1. Draft the up the following
Company Name:
Logo:
Misssion:
Vision:
Core Values:
SDG Target:
Specific Field:
Product/ Technology/ Services Offered:
2. Convert the attached instrument in google form.
3. Have a minimum of 100 - 200 students respond to this evaluation form
4. Summarize the results of the evaluation
5. Edit your logo based on the evaluation
6. Be ready to present your output next meeting
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Logo Design Evaluation Instrument
I. Respondent’s details
Name:
Section:
Contact number:
Email address:
II. About the company
Company Name:
Logo:
Misssion:
Vision:
Core Values:
SDG Target:
Specific Field:
Product/ Technology/ Services Offered:
III. Evaluation of the Company logo
Use the following scale to evaluate each statement:
1 - Strongly Disagree
2 - Disagree
3 - Agree
4 - Strongly Agree
Criteria 1 2 3 4
1. Simplicity
a. The logo design is clean and not cluttered with excessive
details.
b. he logo is easy to understand at first glance.
c. The design uses minimal elements effectively.
2. Memorability
a. The logo is distinctive and stands out from others.
b. I can easily recall the logo after seeing it once.
c. The design leaves a lasting impression.
3. Relevance
a. The logo appropriately represents the brand’s identity and
values.
b. The design is suitable for the industry or field the brand operates
in.
c. The logo appeals to the brand’s intended audience.
4. Scalability
a. The logo looks clear and maintains its quality when resized.
b. The logo remains legible and effective in different sizes (small or
large).
c. The logo maintains its appearance across various media (print,
web, etc.).
5. Versatility
a. The logo looks good in both color and black-and-white versions.
b. The logo works well on different backgrounds (light, dark,
textured).
c. The design is adaptable across different uses (e.g., business
cards, websites, merchandise).
6. Timelessness
a. The logo design feels modern and not driven by short-term
trends.
b. The logo will still be relevant in the future.
c. The design avoids features that may quickly become outdated.
7. Typography
a. The font in the logo is clear, easy to read, and suits the design.
b. The typography aligns with the brand’s tone and personality
(e.g., professional, playful).
c. The text (if any) enhances the overall design of the logo without
overpowering it.
8. Target Audience
a. The logo is attractive to the brand’s target demographic.
b. The design resonates with the preferences and culture of the
audience.
c. The logo is appropriate and relevant for the intended viewers.
9. Brand Identity
a. The logo effectively communicates the brand’s mission and
values.
b. The design differentiates the brand from its competitors.
c. The logo reflects the brand’s unique attributes and core
message.
10. Cultural Sensitivity
a. The logo avoids symbols or elements that may be culturally
inappropriate.
b. The design is suitable for use in different regions and cultural
contexts.
c. The logo does not include any elements that could
unintentionally offend any group or community.
11. Color Psychology
a. The colors in the logo convey the right emotions for the brand.
b. The color choices reflect the brand’s identity and personality.
c. The color scheme is visually appealing and creates a balanced
composition.
12. Shape and Form
a. The shapes used in the logo reflect the brand’s core values
(e.g., stability, innovation).
b. The logo’s shape is simple yet distinctive, making it easily
recognizable.
c. The forms (sharp, rounded, organic) contribute positively to the
overall brand perception.
