Veronica Smith
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As a CEO, founder, and executive director with over 25 years of global experience in strategic development, product
innovation, marketing, and digital transformation. I have honed my ability to create synergies across various sectors,
understand diverse needs, and unlock the full potential of organizations. I’ve cutting edge projects for major companies
in Latin America, the USA, and Europe, including BankBoston Brazil, HP, Siemens, Telefónica, and Procter & Gamble.
Spanish native with English Proficiency, I have lived and worked in Munich, Buenos Aires, Madrid, México, England, and
the USA. I was a finalist in the Netherlands at The Next Women - Female Founder Force Program Winner, featured on
magazines and newspapers, I´ve been a speaker in the educational programs as "Women to the world" by HSBC and
Enndeavor, Entrepreneurship and in business programs Universidad de San Andres, the Argentine Ministry of Production
made a video featuring me and my company that had more than 3MM views and we were awarded with the ”Sello de
Buen Diseño” by the Secretary of Industry and Productive Development for our innovative and distinctive packaging.
Work Experience
Escuela Madrileña de Decoración April 2024 - Currently
Marketing Director
I lead enterprise-level, brand-aligned marketing initiatives, directing a cross-functional team of marketing professionals. I
developed and executed comprehensive strategies that significantly increased the community engagement, resulting in
measurable growth in student applications and brand awareness. By fostering collaboration between departments and
establishing a powerful corporate visual, I ensure our marketing efforts are cohesive and continuously improved,
cultivating a strong brand identity that positioned the university as a leader in higher education.
Nina Felicidad S.R.L. March 2016 - February 2024
Founder / CEO
My strategic approach, combined with my passion for food and science, led me to found a disruptive company in
Argentina's mass consumption food industry. We specialize in developing and producing gluten-free, dairy-free, and
sugar-free products of international quality under the innovative Clean Label [Link] company experienced
exponential growth, tripling its sales in the first two years and then multiplying them by five and ten times. In record time,
within just six months of its creation, we secured a prominent position on the shelves of Walmart, Carrefour, Jumbo, and
thousands of other stores throughout the country. We were distinguished by The Dieline, the world's most prestigious
packaging design site. I developed from the formulas and packaging to the processes and criteria in all areas of the
company: from production to administration and commercial operations
Rivera Buenos Aires March 2014 - January 2018
Founder and Managing Partner
As the founder of a dynamic Digital Marketing Agency, I spearheaded the development of innovative Facebook
applications, websites, digital campaigns, branding, and brand design. Empowered by a woman-led vision, we partnered
with industry giants such as Unilever, Telecom Personal Argentina, Procter and Gamble, and SKF. Our agency stood out
not just for our creative excellence but for our entrepreneurial spirit and commitment to delivering exceptional digital
solutions.
Internet URL February 2011 - February 2014
Operations Manager
I was responsible for establishing the company's internal processes, ensuring high standards in project management,
documentation, quality, and costing. I led the creative team on client pitches, working with prestigious brands such as HP
worldwide, Activision, Marlboro, and Playboy. I spearheaded the strategy and coordination for the development, launch,
and global rollout of HP's presence on Facebook. Additionally, I orchestrated digital experiences at high-profile events
including Wimbledon, Sundance, and Cannes. Collaborating closely with clients' sales and marketing teams, I identified
their needs and translated them into effective marketing strategies, whether on a national, regional, or global scale. This
approach led us to achieve remarkable milestones, such as reaching one million fans on Facebook USA in just one month.
Furthermore, our campaign to raise awareness about child labor was a finalist at Cannes, highlighting our creative and
impactful work.
Conrad Caine Media Applications GmbH (now POSSIBLE WPP) August 2010 - January 2011
Project Manager - Munich, Germany
I managed digital projects for Siemens across Europe and the United States, overseeing the development, creative
direction, and design of four key projects. Coordinating closely with teams in Brazil and Argentina, I ensured seamless
communication and collaboration. I maintained meticulous documentation, reports, and client interactions, guaranteeing
adherence to quality and cost standards. My role involved liaising with C-suite executives to coordinate the creation,
production, and continuous enhancement of digital marketing products, ensuring they met executive needs and strategic
goals. I have extensive experience working with diverse data teams, including engineers, analysts, reporters, and data
scientists. My excellent presentation skills allow me to engage comfortably with both large and small audiences.
REF: COO
Webar Interactive March 2008 - January 2010
Country Manager Spain
I represented the agency in the process of opening its Spanish branch. This involved conducting thorough market research
and analysis to adapt the company's strategic position to the local market. I played a key role in overseeing the
implementation of an effective brand strategy, ensuring consistency and alignment with the company’s global image,
while building professional relationships with prospective partners and clients, laying the foundation for long-term
collaborations. My efforts led to securing our first major clients, Carrefour and Mondelez, by successfully pitching projects
that met their needs and expectations. This initial success set the stage for our continued growth and established our
reputation in the Spanish market.
Movilogic Inc. December 1999 - February 2008
Operations Manager
From day one, I was integral in founding the company: crafting the product portfolio, defining target markets, recruiting
top talent and managing project performance. Our company led the mobile app industry, pioneering technologies and
transforming sectors like mobile banking, supply chain, pharma, medical bioengineering. In December 1999, we launched
the region's first secure mobile banking app with BankBoston Brazil, earning the "Science and Technology Master Award
2000" in Brazil. Our clients included Ferrero (whose sales force still uses our app), Coca-Cola, Bayer, Abbot Laboratories,
Johnson & Johnson (across 7 countries), Janssen Cilag, and Renault. We successfully introduced Latin America's first
satellite navigation system for Renault cars, starting with a limited edition CLIO GPS in Argentina and later in Mexico,
earning the Palm Developers Excellence Award in 2002 and the Sadosky Award for Argentinean Intelligence in 2005.
Academic Background
Argentine School of NLP & Coaching March 2009 to December 2009
Training as a Coach, in Ontological Transformational Coaching
University of Buenos Aires March 2007 to December 2007
Postgraduate Courses of the Master's Degree in Cognitive Psychology
Universidad del Salvador March 1999 to December 2002
Undergraduate Degree, Bachelor of Business Administration
