PAMANTASAN NG LUNGSOD NG MUNTINLUPA

University Rd, Poblacion, Muntinlupa, Metro Manila

MeloScapes
“Redefining Music Discovery and Playlists”
Business Name

MeloTech
Company Name

By
Ignacio, Louella F.
Cariño, Angelica A.
De Guzman, Aaron
Keefe, Angel
Yanson, Catrina

November 2023

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

Section 1 : Executive Summary

I. Business Overview

"MeloScapes," a groundbreaking music application crafted through Android Studio, is set to

transform the way users interact with music. Developed by MeloTech, a passionate team of
students from the Pamantasan ng Lungsod ng Muntinlupa (PLMUN), this app harnesses
sophisticated algorithms to offer a personalized music discovery experience. MeloScapes analyzes
individual tastes and preferences, providing tailored recommendations and enabling users to
effortlessly curate playlists for any occasion, whether it's workouts, travel, or relaxation.

Seamlessly integrating with popular streaming services and local libraries, MeloScapes ensures a
unified and enjoyable music experience. Moreover, in collaboration with PLMUN Radio, the
application will also feature original PLMUN songs and PLMUN story podcasts, adding a unique
touch to the music journey. With a user-friendly interface and upcoming features like collaborative
playlist creation and social sharing, MeloScapes is poised to become the ultimate choice for music
enthusiasts seeking a unique and enriching listening experience.

II. Market Overview

Meloscapes is on its way to causing an upset in the music streaming industry with its innovative
music discovery app. The app is designed to seamlessly integrate with popular music platforms
like Spotify, offering users instant access to personalized song recommendations. Gone are the
days of endlessly scrolling through playlists or hearing the same tracks on repeat. Meloscapes
ensures that your music experience evolves as your tastes do.

Operating in Alabang, Muntinlupa, Meloscapes enters a dynamic market with a staggering

300,000 potential music enthusiasts and listeners. The company has adjusted its target market to
focus on serving 5,000 to 10,000 PLMUN (Pamantasan ng Lungsod ng Muntinlupa) students per
month, leveraging guidance from experienced mentors. Meloscapes plans to kickstart operations
by promoting the app through online advertisements and reaching out to potential clients via email
and various forms of social media.

As an IT-focused company, Meloscapes places a strong emphasis on data security and delivering
top-notch services and improvements to the user experience for ease of use. The company commits
to adhering to local government guidelines and requirements, with a focus on Muntinlupa City.
Moreover, being run by students from Pamantasan ng Lungsod ng Muntinlupa, Meloscapes also
holds the potential to support and benefit fellow students in their career preparations.

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

III. Financial Highlights

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

Section 2 : Company

I. Structure & Ownership

MS. ANGELICA A. CARIÑO is a college undergraduate, currently working towards a Bachelor

of Science in Information Technology at Pamantasan ng Lungsod ng Muntinlupa, a journey she
started in 2020. Her educational path includes senior high school graduation in Information and
Communications Technology with a programming focus at Informatics College Northgate Inc. in
2020. Angelica has honed her technical skills in Microsoft Office, data analysis, visualization,
web development, and web design. She also possesses valuable soft skills, including effective
communication, teamwork, adaptability, problem-solving, and time management.

MR. AARON DE GUZMAN is a graduating student at Pamantasan ng Lungsod ng Muntinlupa,

majoring in Information Technology. His educational journey began at Lakeview Integrated
School and continued at Christ the King College of Science and Technology, where he specialized
in Information and Communications Technology during his senior high school years. Aaron's
skills include proficiency in programming languages (Python, C++, and Java), experience with
various operating systems, database management, and web technologies (HTML, CSS, and
Javascript). He possesses strong communication abilities and personal skills such as adaptability,
attention to detail, and proactive initiative.

MS. LOUELLA F. IGNACIO is a 21-year-old highly promising student with a diverse skill set.
Professionally, she excels in Microsoft Office applications, data analysis, graphic design,
copyrighting, and mathematical problem-solving. Her strong communication, adaptability, and
efficient time management skills make her an asset in any environment. With a pursuit of a
Bachelor of Science in Information Technology at Pamantasan ng Lungsod ng Muntinlupa and a
solid educational background from De La Salle Santiago Zobel School and San Roque Catholic
School, Louella is well-prepared to excel in her chosen field.

University Rd, Poblacion, Muntinlupa City,Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

MS. ANGEL KEEFE is a college undergraduate, pursuing a Bachelor of Science in Information

Technology at Pamantasan ng Lungsod ng Muntinlupa since September 2020. She possesses
knowledge of computer work and data analysis. Her volunteer experience includes active
participation in the ICT Club and serving as the president of the Junior ICT Society. Angel has
been recognized for graduating with honors in Senior High School, demonstrating outstanding
performance in TVL with a specialization in programming, and achieving an award for
organization achievement with the Junior ICT Society. Her versatile skills and dedication to
community involvement make her a promising candidate for roles that involve effective
communication and teamwork whenever she goes.

MS. CATRINA YANSON is the eldest sister of her two siblings, A 21-year-old woman who
possesses a diverse set of skills, including computer proficiency, positive attributes, creativity,
patience, and effective collaboration. Her educational journey is marked by her current pursuit of
a Bachelor of Science in Information Technology at Pamantasan ng Lungsod ng Muntinlupa,
which she began in September 2020. These skills and her commitment to education make her a
candidate with a strong foundation and the adaptability needed for success.

II. History

Meloscapes is a music recommendation app, that was born out of the creativity and determination
of our team which consists of college students. It all began when we noticed the challenges music
enthusiasts like us faced with generic recommendations. We decided to tackle this issue head-on.

Over the course of time, our team of young innovators worked tirelessly to develop a unique
solution. We chose to develop a cutting-edge machine learning algorithm that used user data to
create tailored playlists and music recommendations, assessing listening history, tastes, and even
mood.

As our team was not content with just the algorithm; we went a step further. We will design an
intuitive onboarding process that actively engages users from day one, seeking their input to refine
the recommendations. Our vision was to offer a highly personalized music experience that would
elevate user satisfaction and retention rates.

Today, Meloscapes stands as the dedication and handwork of our team, transforming the way users
experience music and setting new standards in the world of music recommendation apps.

University Rd, Poblacion, Muntinlupa City,Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

III. Location

The primary location for MeloTech will be situated in the vibrant business district of Alabang,
Muntinlupa City. To establish our presence, the owners have opted to lease a dedicated building
that will serve as our main office and operational hub. This strategic location offers excellent
accessibility and opportunities for collaboration while aligning with our vision to revolutionize
the music-streaming industry.

III. Management Team

The Meloscapes management team consists of a group of driven and skilled professionals in the
field of Information Technology, all dedicated to ensuring the business's success. They have been
trained in software development, database management, cybersecurity, and business management,
by experienced IT mentors and entrepreneurial advisors. They also actively take part in
collaborative open-source projects, giving the team opportunities to work on real-world
challenges, contribute to the IT community, and gain practical experience while keeping their
skills sharp. Their focus is on delivering outstanding service and ensuring the highest levels of
system reliability

Ms. Louella Ignacio - In addition to system management and supervision during the launch
phase, She is responsible for coordinating with customer support to address user inquiries and
feedback promptly. She ensures the smooth operation of the application and excellent user
support.

Ms. Angel Keefe - In charge of online advertising strategies to promote the application. She
leads the marketing efforts to attract and engage users.

Ms. Catrina Yanson - Responsible for developing and introducing innovations to enhance the
application's features. She focuses on keeping the application fresh and competitive.

Ms. Angelica Cariño - Leads the efforts to improve the application's design whenever updates
or software changes are required. She ensures the app maintains a visually appealing and user-
friendly interface.

Mr. Aaron De Deguzman - Tasked with monitoring the application's performance and
identifying areas for improvement. He keeps a close eye on the system's functionality.

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

Section 3 : Products And Services

I. MeloScapes

MeloScapes (Melody & Landscapes) is a personalized playlist recommendation service that

connects music lovers with curated playlists tailored to their unique preferences, available on
popular streaming platforms such as Spotify, YouTube Music, Deezer, and more. The platform is
designed to inspire listeners and music enthusiasts to step outside their musical comfort zones, as
the name "MeloScapes" suggests. This name cleverly combines "Melody" and "Landscape,"
reflecting the experience of journeying through different musical genres, much like exploring
diverse landscapes. MeloScapes serves as an intermediary between users and the leading music
streaming services in the market, offering a seamless experience. Additionally, it provides music
producers with opportunities to promote their content by seamlessly integrating it into the
algorithm-driven recommendations for users.

Company logo Company Product

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

Section 4 : Market Analysis

I. Demographic and Segmentation

Figure 1.
Number of users of music streaming in the Philippines
from 2017 to 2027 by Statista Research

The number of users in the 'Music Streaming' segment of the digital media market in the
Philippines was forecast to continuously increase between 2023 and 2027 by in total 1.5 million
users (+29.01 percent). After the tenth consecutive increasing year, the indicator is estimated to
reach 6.63 million users and therefore a new peak in 2027. the number of users in the 'Music
Streaming' segment of the digital media market in the Philippines is forecasted to experience
steady growth between 2023 and 2027, with an estimated increase of 1.5 million users,
representing a growth of approximately 29.01 percent. This trend indicates a continued and
significant upward trajectory in the adoption of music streaming services, reaching a new peak of
6.63 million users in 2027. This suggests a strong and sustained interest in music streaming among
the population of the Philippines, aligning with the broader trend of increasing digital music
consumption in recent years. The growth in the number of music streaming users in the Philippines
provides valuable insights into the market dynamics that MeloScapes operates within, which can
inform their strategy, expansion plans, and overall approach to serving users in this growing
market.

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

Table 1.
MeloScapes Survey Result

The first question garnered significant positive responses, with 155 students strongly agreeing and
44 agreeing, indicating a strong interest in trying MeloScapes. For the second question, 136 students
strongly agreed, and 51 agreed, expressing enthusiasm for listening to PLMUN Original songs and
podcasts on MeloScapes. In the third question, 142 students strongly agreed, and 49 agreed,
foreseeing MeloScapes as a great platform for discovering new songs. Regarding payment for
additional features, the fourth question received majority agreement, with 105 students agreeing. In
terms of user interface preference, the fifth question had 147 students strongly agreeing, and 50
agreeing, in favor of MeloScapes' minimalist and aesthetic design. For the sixth question, 146
students strongly agreed, and 47 agreed, wanting MeloScapes to be a safe space for sharing music.
The seventh question had overwhelming support, with 161 students strongly agreeing and 38
agreeing, accepting banner advertisements if MeloScapes remains free. In the eighth question, 151
students strongly agreed, and 42 agreed, expressing willingness to recommend MeloScapes to
promote PLMUN Original songs and Podcasts. For the ninth question, 144 students strongly agreed,
and 40 agreed, desiring a feature for interacting with others who share the same music taste. Lastly,
the tenth question had a majority, with 162 students strongly agreeing, and 33 agreeing, foreseeing
a great future for MeloScapes in the Music Platform category.

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

Figure 2.
The Year Level of each Respondents

The survey conducted at Pamantasan ng Lungsod ng Muntinlupa (PLMun) specifically targeted

students enrolled in the Bachelor of Science in Information Technology (BSIT) course, which has
a total of 2,612 enrolled students. The survey gathered a total of 200 participants, categorized by
academic year: 68 students from the 4th year, 42 from the 3rd year, 43 from the 2nd year, and 47
from the 1st year.

Figure 3.
The number of responses to the question “I am willing to try a new music
platform such as MeloScape.”

The survey conducted among 200 BSIT students at PLMUN revealed a highly favorable response
to MeloScapes, with 77.5% of respondents strongly agreeing and an additional 22% expressing
agreement. Only 0.5% disagreed, indicating widespread positive sentiment within this
demographic. These findings suggest that MeloScapes resonates well with BSIT students, offering
an excellent opportunity for targeted marketing and engagement strategies. The overwhelmingly
positive feedback positions MeloScapes as a well-received and promising platform within the
PLMUN BSIT student community, with potential for further growth and user satisfaction.

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

II. Target Market

MeloTech ensures that MeloScapes is intended to appeal to a wide range of music enthusiasts. Our
primary audience consists of music lovers of all ages, ranging from teenagers to adults, who are
looking for tailored music recommendations and a better listening experience. This also appeals
to music enthusiasts who appreciate diversity and wish to find new and interesting sounds.
In addition to this diverse target audience, we are excited to announce that MeloScapes is
specifically designed to cater to the unique tastes and preferences of Pamantasan ng Lungsod ng
Muntinlupa (PLMUN) students. With the inclusion of PLMUN original songs and PLMUN story
podcasts as key features, MeloScapes now offers a distinct and personalized music experience for
the PLMUN student community.
MeloScapes is not only a tool for enhancing emotional well-being but also an excellent resource
for PLMUN students and anyone seeking a personalized music journey. Whether you're a young
student, a professional, or someone looking for a music experience tailored to your tastes,
MeloScapes has you covered, and it's now more closely aligned with the unique musical interests
of PLMUN students.

III. Market Need

A. In a world overflowing with music, listeners are yearning for a more tailored and engaging
music discovery experience. MeloScapes fills this need by offering highly personalized song
recommendations that resonate with individual tastes and moods. Users can say goodbye to
generic playlists and discover new tracks that genuinely resonate with them.

B. In an era where premium music streaming services are becoming less accessible to the average
user, MeloScapes addresses the need for an affordable alternative. MeloScapes offers both
free and premium subscription options, with special pricing tailored to be affordable for
students at Pamantasan ng Lungsod ng Muntinlupa (PLMUN). This approach ensures that
students, who are passionate about music but may not have the means for expensive premium
subscriptions, have access to a high-quality music streaming service.

C. To enhance the music experience further, MeloScapes collaborates with PLMUN-based

organizations such as PLMUN Originals and PLMUN Radio. This collaboration ensures
that students have access to unique content and a platform that supports local talent.
MeloScapes isn't just a music streaming app; it's a platform that enriches the campus
experience by bringing together music enthusiasts, artists, and organizations in one
unified music streaming application.

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

IV. Competition
Table 1.
“MeloScapes” Competition in the market
Indirect Products Strength Weakness Price Market Target
Competitors Share

Meloscapes Curated playlists and Integration, New Entrants Free 0.2%

music discovery Recommendations

Last.fm Music discovery and Community Limited Free 5% 4.9%

recommendation Integration

Topsify Music discovery Expert Curations Limited Free/Premium 3% 3%

Personalization

Hype Machine Music blog aggregator Blog Curations Limited Free 2% 3.4%
and discovery Integration

Moodagent AI-based music AI Recommendations Limited Free/Premium 3% 2.8%

recommendation Socialization

The table above shows that there are four (4) indirect competitors who have made their way to the
top margin in terms of market shares. The MeloScapes team aims to reach their target goal of 0.2%
market share by focusing on innovative features, user engagement strategies, and marketing
campaigns that resonate with their core audience of music enthusiasts seeking a fresh and
personalized discovery experience.

V. Barriers to entry

Potential users may have reservations about adopting MeloScapes, especially because it's a
newcomer in the market, and they might be unsure about how to navigate the app. One common
reason for hesitancy could be the belief that their existing playlists are easily accessible through
mainstream music streaming services like Spotify, YouTube Music, and others. However,
MeloScapes stands apart as a unique offering in the market. While these mainstream platforms
provide access to standard playlists, MeloScapes offers an array of exclusive features that set it
apart.

MeloScapes curates personalized playlists and offers exclusive opportunities for users, including
early access to event tickets and unreleased content from favorite artists. These unique features
enhance the music experience, making MeloScapes essential for enthusiasts. MeloTech will host
workshops and demos to showcase these benefits, ensuring users are well-informed.

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

VI. Regulation

A. Vision

“MeloScapes' vision is to revolutionize the music listening experience by leveraging cutting-edge

technology to deliver personalized and seamless music discovery, fostering a deeper connection
between users and the music they love.”

B. Mission

“MeloScapes' mission is to develop and provide innovative music applications that enhance the
way people engage with music. We are committed to harnessing advanced algorithms to create a
unique and enriching listening journey for our users, enabling them to effortlessly curate playlists
and discover new music that resonates with their individual preferences.”

C. Values

“MeloTech's values include a commitment to innovation for a better music experience, a user-
centric approach, a passion for music and technology, maintaining integrity for user trust, and the
belief in the power of collaboration in the music industry.”

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

Section 5 : Strategy

I. Competitive Edge
Meloscapes' competitive edge is its ability to provide a highly tailored music recommendation
experience that exceeds that of many standard music streaming platforms and it is exclusive for
BSIT students of Pamantasan ng Lungsod ng Muntinlupa (PLMun).

• Meloscapes has developed a significant advantage over new entrants thanks to its machine
learning algorithms. The cutting-edge technology offers an advantage, making it difficult for
new competitors to recreate the same level of tailored music recommendations immediately.

• The mood analysis feature is a well-integrated part of Meloscapes that provides users with a
complete and interconnected music experience. Meloscapes goes beyond a simple song
recommendation service by including emotional context into the recommendation process,
becoming a tool for increasing users' emotional well-being through music.

• Meloscapes excels at personalization through its tailor-made playlist and song

recommendations. The applications dedication to understand individual preferences and
offering each user with a personalized music journey improves the overall user experience.

• Meloscapes recognizes the social aspect of music consumption by catering to a wide range of
music genres and including podcasts. This openness builds a sense of community by allowing
individuals with various musical interests to discover content that resonates to them.

II. Pricing
In a world where music has the power to uplift, inspire, and connect, MeloScapes is committed to
making the magic of personalized music accessible to all. To achieve this, we've designed a pricing
strategy that offers a free version of MeloScapes, supported by advertisements, and a premium
service for an enhanced experience.

Table 2. Price Difference

Competitor’s Name Price of the Application
Spotify Free with Ads & offers Premium Membership
Mini – P7 per day
Individual – P149 monthly
Duo – P199 monthly
Family – P239 monthly
Youtube Music Free with Ads & offers Premium Membership
Individual – P129 monthly
Family – P199 monthly
Student – P65 monthly
MeloScapes Free with Ads & Offers Premium Membership
P20 – P30 monthly

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

III. Marketing Plan

For the marketing strategy of MeloTech, the proprietors plan a semi-comprehensive approach to
boost the user base of the application. This includes user-targeted advertisements and audience
engagement through various forms of social media. There will also be a referral system for the
users which they can use in order to spread the presence of the product to other people. This will,
of course, produce a net benefit for both the proprietors and the end users. The benefit could come
in any way shape or form that the team sees fit, one example of this is a temporary prioritization
in the algorithm which leads to faster recommendations and playlist curations. Data-driven insights
will guide our ongoing efforts to improve user recommendations and enhance the overall app
experience, ensuring that MeloScapes remains a top choice in music discovery apps.

A. Reach
To expand MeloScapes' reach, we will employ a multi-faceted approach. Utilizing user-targeted
advertisements across popular platforms and engaging with our audience through diverse social
media channels, we aim to create widespread awareness. Additionally, our referral system
incentivizes users to organically promote MeloScapes, fostering a community-driven growth.
This holistic strategy ensures that our app's presence extends far and wide, capturing the attention
of music enthusiasts globally.

B. Implementation
Our implementation strategy centers on seamless user experiences and continuous improvement.
Leveraging data-driven insights, we will optimize our algorithm for faster and more accurate
recommendations. Regular updates will introduce new features and enhance existing ones,
ensuring MeloScapes stays ahead in the competitive landscape. Interactive workshops and
informative materials will educate users about our exclusive offerings, fostering a deeper
connection. Moreover, our referral system will be integrated seamlessly into the app,
encouraging users to share and engage effortlessly.

C. Competition
Our implementation strategy centers on seamless user experiences and continuous improvement.
Leveraging data-driven insights, we will optimize our algorithm for faster and more accurate
recommendations. Regular updates will introduce new features and enhance existing ones,
ensuring MeloScapes stays ahead in the competitive landscape. Interactive workshops and
informative materials will educate users about our exclusive offerings, fostering a deeper
connection. Moreover, our referral system will be integrated seamlessly into the app, encouraging
users to share and engage effortlessly.

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

IV. Milestone

MeloTech envisions a robust trajectory for MeloScapes, emphasizing strategic growth and user
satisfaction.

Financial Viability: With a carefully planned approach, MeloScapes aims for rapid capital
recovery within the initial months of operation in Muntinlupa, ensuring financial stability to
support further development and expansion.

Market Dominance: Through continuous enhancements and a user-focused approach,

MeloScapes plans to steadily increase its market share within the competitive music app landscape.
By prioritizing user experience and unique features, MeloScapes intends to emerge as a prominent
choice among music enthusiasts.

User Engagement: MeloScapes is committed to engaging its user base proactively. Quarterly
updates, collaborations with industry experts, and user feedback integration are integral parts of
the strategy. These efforts will ensure MeloScapes remains current with market trends and user
preferences, offering an evolving and satisfying experience.

V. Risk and Mitigants

The following risks and mitigants address potential challenges and demonstrate how MeloScapes
plans to manage and overcome them effectively.

• Technical Challenges
The Potential technical issues, bugs, or app crashes that could disrupt the user experience. But
can be mitigated through regular quality assurance testing, prompt issue resolution, and
continuous app maintenance.
• Data Privacy
The Risk of Handling user data comes with privacy concerns and the potential for data
breaches. But can be mitigated by Implementing data security measures, comply with data
protection regulations, and prioritize user data privacy.
• Market Competition
The risk of Facing competition from established music apps with larger user bases. But can
be mitigated by continuously innovating and offering unique features, personalized
recommendations, and a user-friendly design to stand out.
• Licensing & Copyright
The risk of Legal issues related to music licensing and copyright violations. But can be
mitigated by Ensuring all music rights are properly licensed, maintain legal counsel, and
comply with intellectual property laws.
• User Adoption
Difficulty in gaining and retaining users in a competitive market. But can be mitigated by
employing effective marketing and user acquisition strategies, focus on user engagement, and
deliver an intuitive and personalized user experience.

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

Section 6 : Operation

I. Personnel Plan
A. Figure 2: Organizational Flow Chart

Contribution to the Business

Founders – the one that is responsible for setting the vision, mission, and overall strategic
direction. They make key decisions and provides leadership.

Development Team – the one who is responsible for creating and maintaining the Meloscapes app,
ensuring it functions properly and remains unique.

Data Analysis Team – is responsible for assessing user data, such as history, preferences, and mood
analysis to continuously improve recommendation algorithm and enhance user experiences.

User Experience Team – they are responsible for the app’s user interface and experience design.
They make certain that the software is easy to use and visually appealing.

Marketing & Growth Team – they are in charge of advertising the app, gaining new users, and
boosting user engagement.

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

B. Figure 3: Organizational Flow Chart

The MeloTech workflow outlines a meticulous process from conceptualization to user experience
enhancement for MeloScapes. Beginning with extensive market research and brainstorming,
MeloTech strives to identify innovative features differentiating MeloScapes in the competitive
music app landscape. The Development team then translates these ideas into wireframes, while
also utilizing Android Studio to code the app, incorporating personalized playlists and seamless
streaming service integration.
After rigorous testing and quality assurance to ensure bug-free functionality and intuitive
navigation, MeloTech prepares for MeloScapes' launch. This phase involves strategic marketing,
including leaflets, press releases, and social media campaigns, aiming to generate anticipation
among users. Upon launch, MeloTech actively engages with users, gathering feedback for
continuous improvement. Regular updates are rolled out based on user input, enhancing features
and addressing issues.
MeloTech's commitment extends to ongoing marketing and expansion efforts. This involves
online advertisements, social media initiatives, and partnerships with influencers, fostering
MeloScapes' user base. Collaborations with artists and industry influencers result in exclusive
content offerings and early event ticket access, enriching user experience. Concurrently, MeloTech
establishes a dedicated user support team, ensuring timely assistance and fostering a vibrant user
community through events and social media engagement.
Looking forward, MeloTech maintains its focus on future development. Research into emerging
music industry trends informs planned updates and features. Collaborations with artists and labels
further enrich MeloScapes' content. This structured workflow embodies MeloTech's dedication to
user satisfaction, innovation, and MeloScapes' sustained growth, reflecting the company's
commitment to an evolving and enriched user experience.

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

II. Key Asset and IP

A crucial key asset for MeloScapes is the learning algorithm at the heart of our personalized music
recommendation system. This algorithm, developed through extensive research and innovation by
our dedicated team, is the cornerstone of our business. It powers our ability to analyze user data,
assess listening history, tastes, and moods, and create highly personalized music recommendations
and curated playlists. Without this algorithm, MeloScapes could not deliver on its promise to
revolutionize the music streaming experience.

In addition to the algorithm, MeloScapes holds copyrights for its user interface design, ensuring
that our application's visual elements and layout remain unique and recognizable to our users. We
will trademark the MeloScapes name and logo to protect our brand identity, preventing any
unauthorized use or misrepresentation.

III. Supplier

MeloTech will partner up with different music streaming services, content providers, and music
labels to get access to a wide range of music for our users. These partnerships help us keep our
music library fresh and growing, so users can enjoy new music regularly. Our commitment to our
suppliers is based on mutual trust, transparency, and compliance with licensing and content
agreements to provide our users with a seamless and enjoyable music discovery journey. We are
dedicated to fostering long-term partnerships with our suppliers to sustain and enhance the
MeloScapes platform.
 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

Section 7 : Financial Plan

I. Start Up Funding

Table 3
Monthly Expenses of “MeloScapes”

The table 3 shows the total fixed cost expenses is 70,000.00 and for total variable cost amounting
to 25,000.00 all in all the start-up fund will be 95,000.00 pesos.

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

II. Sales Forecast

Table 4
MONTHLY SALES FORCAST

Table 4 shows that the Monthly advertisements Revenue of Meloscapes is 500,000, it signifies the
income generated from users who uses the application for free with Interstitial advertisements
advertisements. This revenue can be reinvested in content and service improvements, contributing
to overall business growth and success.

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

Table 5
YEARLY SALES FORCAST

The estimated target number of listeners and users of Meloscapes will stay the same throughout
the succeeding years. This is why the yearly subscription revenue of meloscapes will be 6,000,000
Pesos.

III. Cost Structure

A. Operating Leverage

Table 6
OPERATING LEVERAGE

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

B. Breakeven
Fixed Cost
𝐵𝐸 (𝑈𝑠𝑒𝑟𝑠) = Revenue per user

70,000
𝐵𝐸 (𝑈𝑠𝑒𝑟𝑠) = 100

BE (Users) = 700 users

C. Projected Financial Statement

Table 7

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

IV. Social Impact

A. Long Term Desired

MeloScapes envisions a long-term impact that extends beyond music discovery. We aspire to
foster a thriving, interconnected community of music enthusiasts, predominantly among the
students of Pamantasan ng Lungsod ng Muntinlupa (PLMUN). Our long-term goal is to enhance
the overall connectedness of the student body by providing a personalized and enriching music
experience. We aim to create a sense of belonging and unity through shared musical experiences,
ultimately enhancing the social fabric of the PLMUN community.

B. Business Activities’ Social Impact in the Community

MeloScapes recognizes the importance of community engagement and collaboration. We

actively seek partnerships with organizations within PLMUN, such as PLMUN Originals and
PLMUN Radio, to support and promote local talent. These collaborations will facilitate
opportunities for student artists and musicians to showcase their talents and gain recognition
through our platform. By promoting local talent and music creation, we empower students to
express themselves creatively and inspire their peers.

C. Impact of the Business in the Community

MeloScapes presence exclusively within the PLMUN student community brings forth a localized
and positive influence. We strive to enhance the overall well-being of our users by providing a
unique and personalized music playlists’ that resonates with their diverse tastes and moods. By
promoting engagement and unity through music, we anticipate fostering a stronger sense of
community and connection among students.

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

Section 8 : Appendix

CARIÑO, ANGELICA A.
51 Villalon St. Angelita Apartment Simundac Compund, Cupang, Muntinlupa City
Contact #: 09277946138
Email: [email protected]

Objective:
Looking for a job that allows me to broaden my understanding, acquire new skills,
maximize my potential, and be mentored toward a successful career.

Educational Attainment:
COLLEGE UNDERGRADUATE
Bachelor of Science in Information Technology JUNIOR HIGHSCHOOL GRADUATE
Pamantasan ng Lungsod ng Muntinlupa San Roque Catholic School (2014 – 2018)
(2020 – Present)
ELEMENTARY SCHOOL GRADUATE
SENIOR HIGHSCHOOL GRADUATE Our Lady of Mt. Carmel Academy – Muntinlupa
Information and Communications Technology (2008 – 2011)
(Programming) Cupang Elementary School (2011 – 2014)
Informatics College Northgate Inc. (2018 – 2020)

Skills
MS Office Suite (Word,
Excel & PowerPoint) Data
Analysis and Visualization
Web Development
Web Design

Personal Information
Age: 21
Birthday: July 19, 2002
Religion: Catholic
I hereby certify that the above information is true and correct.

Angelica A. Cariño
Applicant

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

DE GUZMAN, AARON
39 A Katihan Street, Brgy. Poblacion, Muntinlupa City
Contact #: 09164544465
Email: [email protected]

Objective:
To passionately pursue a career path where I can wholeheartedly apply my skills and
knowledge, fuel my ambition, and continually strive for professional excellence.

Educational Attainment:
COLLEGE UNDERGRADUATE
Bachelor of Science in Information Technology
Pamantasan ng Lungsod ng Muntinlupa
(2020 – Present)

SENIOR HIGHSCHOOL GRADUATE

Christ the King College of Science and Technology
Information and Communications Technology
(2018 – 2020)

ELEMENTARY AND JUNIOR HIGHSCHOOL GRADUATE

Lakeview Integrated School
(2008 – 2018)

Skills
Python, C++, Java
MySQL, SQL Server
Web Languages (HTML, CSS, JavaScript)

Personal Information
Age: 21
Birthday: September 1, 2002
Religion: Catholic

I hereby certify that the above information is true and correct.

Aaron De Guzman
Applicant

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

IGNACIO, LOUELLA F.
117B Crispin St. Extension Sition Rizal, Alabang, Muntinlupa City
Contact #: 09762410069
Email: [email protected]

Objective:
To learn new methods and strategies to improve and broaden my technical,
communication, and critical thinking skills, as well as how to deal with diverse
obstacles and solve problems.

Educational Attainment:
COLLEGE UNDERGRADUATE
Bachelor of Science in Information Technology
Pamantasan ng Lungsod ng Muntinlupa
(2020 – Present)

JUNIOR & SENIOR HIGHSCHOOL GRADUATE

De Lasalle Santiago Zobel School - BRAFENHS
Information and Communications Technology
(2014 – 2020)

ELEMENTARY GRADUATE
San Roque Catholic School
(2008 - 2014)

Skills
Microsoft Word, Powerpoint, & Excel
Graphics Design (Digital Posters, Leaflets, Flyers)
Web Design

Personal Information
Age: 21
Birthday: January 4, 2002
Religion: Roman Catholic

I hereby certify that the above information is true and correct.

Louella F. Ignacio
Applicant

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

KEEFE, ANGEL S.
San Pedro, Laguna
Contact #: 09281568864
Email: [email protected]

Objective:
Eager to contribute and grow my knowledge in programming, network
administration, and cybersecurity in a professional setting.

Educational Attainment:
COLLEGE UNDERGRADUATE
Bachelor of Science in Information Technology
Pamantasan ng Lungsod ng Muntinlupa
(2020 – Present)

SENIOR HIGHSCHOOL GRADUATE

Colegio De San Pedro
Information and Communications Technology
(2018 – 2020)

JUNIOR HIGHSCHOOL GRADUATE

Sampaguita Ville National Highschool
(2013 – 2018)

Skills
Network Administration
Data Management & Analysis
Hardware & Software Installation
IT Troubleshooting

Personal Information
Age: 21
Birthday: November 9, 2001
Religion: Catholic

I hereby certify that the above information is true and correct.

Angel S. Keefe
Applicant

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

YANSON, CATRINA
Blk 1 Lot 7 Villa Celestina Magsaysay, San Pedro, Laguna
Contact #: 09203577416
Email: [email protected]

Objective:
Pursuing an opportunity that will allow me to advance professionally, while also
allowing me to use my skills to benefit the corporation.

Educational Attainment:
COLLEGE UNDERGRADUATE
Bachelor of Science in Information Technology
Pamantasan ng Lungsod ng Muntinlupa
(2020 – Present)

SENIOR HIGHSCHOOL GRADUATE

Colegio De San Pedro
Information and Communications Technology
(2018 – 2020)

JUNIOR HIGHSCHOOL GRADUATE

Sampaguita Ville National Highschool
(2013 – 2018)

Skills
Microsoft Office (Word, PPT, Excel)
Data Analysis & Visualization
Multitask
Adaptability
Fast Learner

Personal Information
Age: 21
Birthday: May 23, 2002
Religion: Catholic

I hereby certify that the above information is true and correct.

Catrina Yanson
Applicant

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

1. I am willing to try a new music platform

such as Meloscape.
1% 0%

22%

77%

STRONGLY AGREE (4) AGREE (3)

DISAGREE (2) STRONGLY DISAGREE (1)

The graph indicates a high level of enthusiasm among 200 respondents to try Meloscape, a new
music platform. A significant 44% express positive sentiments, with 22% strongly agreeing and
an additional 22% agreeing to explore the platform. The minimal 1% expressing disagreement
suggests low reluctance, and the absence of respondents strongly disagreeing (0%) indicates a lack
of strong opposition.

2. I am interested to Listen to Plmun

Originals song and Plmun Podcast if given
a chance.
7% 0%

25%
68%

STRONGLY AGREE (4) AGREE (3)

DISAGREE (2) STRONGLY DISAGREE (1)

Among 200 respondents, a significant 68% strongly agree and 25% agree that they are interested
in listening to PLMUN Originals songs and PLMUN Podcast. This indicates a strong positive
response of 93% towards the content. Only 7% express disagreement, and there is no strong
disagreement reported, showcasing a high overall interest and receptivity among the surveyed
individuals.

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

3. I believe that meloscape will be a great way to

discover new songs that is made by the talented
students alongside with our stable music artist
5% 0%

24%

71%

STRONGLY AGREE (4) AGREE (3)

DISAGREE (2) STRONGLY DISAGREE (1)

The graph illustrates a highly positive perception among respondents regarding MeloScape as a
platform for discovering new songs created by talented students alongside established music
artists. A significant 71% strongly agree, and an additional 24% express agreement, resulting in a
combined positive response of 95%. Conversely, only 5% of respondents disagree, with no strong
disagreement reported. This overwhelmingly favorable sentiment indicates a widespread belief in
MeloScape's potential as an effective avenue for exploring and enjoying diverse musical talents.

4. I am willing to pay 20.00 to 30.00

pesos monthly to have access to more
features and Ad free MeloScapes.
7%
12%

29% 52%

STRONGLY AGREE (4) AGREE (3)

DISAGREE (2) STRONGLY DISAGREE (1)

The data indicates a predominant positive inclination towards paying a monthly fee of 20.00 to
30.00 pesos for enhanced features and an ad-free experience on MeloScapes. A majority of 52%
strongly agree, and an additional 29% express agreement, resulting in a combined positive
response of 81%. On the other hand, disagreement is at 12%, with 7% strongly disagreeing. This
suggests a substantial openness among the surveyed individuals to subscribe to a premium version
of MeloScapes for added benefits and an ad-free user experience.

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

5. I like the meloscape's user interface to

be minimalist and esthetic looking.
6% 0%

24%
70%

STRONGLY AGREE (4) AGREE (3)

DISAGREE (2) STRONGLY DISAGREE (1)

The results suggest that a significant majority of respondents strongly agree (70%) with the idea
of having a minimalist and aesthetic user interface for Meloscape. Additionally, 24% agree with
this preference. A small percentage (6%) disagrees with the preference for a minimalist and
aesthetic interface, and there are no respondents who strongly disagree. most respondents favor a
minimalist and aesthetic design for the Meloscape user interface.

6. I would like the meloscape to be a safe

place for students share their music.
4% 0%

23%

73%

STRONGLY AGREE (4) AGREE (3)

DISAGREE (2) STRONGLY DISAGREE (1)

The results indicate that a large majority of respondents strongly agree (73%) with the idea of
Meloscape being a safe place for students to share their music. Additionally, 23% agree with this
sentiment. A very small percentage (4%) disagrees with the notion of Meloscape being a safe space
for student music sharing, and there are no respondents who strongly disagree. The overwhelming
majority of respondents express a strong preference for Meloscape to be a secure and supportive
platform for students to share their music.

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

7. I am fine with advertisements in

Meloscape if it does not have a subscription
fee.
1% 0%

19%

80%

STRONGLY AGREE (4) AGREE (3)

DISAGREE (2) STRONGLY DISAGREE (1)

The results suggest that a significant majority of respondents strongly agree (76%) with the idea
of having advertisements in Meloscape as long as there is no subscription fee. Additionally, 18%
of respondents agree with this sentiment. A small percentage (6%) disagrees with the idea of
having advertisements in Meloscape without a subscription fee, and there are no respondents who
strongly disagree. A substantial majority of respondents seem to be accepting of advertisements
as long as they don't have to pay a subscription fee for Meloscape.

8. I would recommend the meloscapes to my

fellow music enthusiasts or friends outside the
school to Promote Plmun Originals song and
Podcast.
4% 0%

21%
75%

STRONGLY AGREE (4) AGREE (3)

DISAGREE (2) STRONGLY DISAGREE (1)

The results show that most respondents strongly agree (73%) with the idea of recommending
Meloscape to fellow music enthusiasts or friends outside the school for promoting PLMUN
original songs and podcasts. Additionally, 21% agree with this sentiment. A small percentage (6%)
disagrees with the idea of recommending Meloscape for this purpose, and there are no respondents
who strongly disagree. In summary, a significant majority of respondents express a strong
willingness to recommend Meloscape for promoting original songs and podcasts from PLMUN.

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

9. In the future I would like the meloscape

to have a feature that I can interact with
fellows who have the same music taste.
7% 0%

20%

73%

STRONGLY AGREE (4) AGREE (3)

DISAGREE (2) STRONGLY DISAGREE (1)

The results indicate that a majority of respondents strongly agree (73%) with the idea of wanting
Meloscape to have a feature that allows them to interact with others who share the same music
taste. Additionally, 20% agree with this sentiment. A smaller percentage (7%) disagrees with the
idea, and there are no respondents who strongly disagree. In summary, a significant majority of
respondents express a strong desire for a feature in Meloscape that facilitates interaction with
people who have similar music preferences.

10. I will support Meloscape where we can

generate our own Song playlist that is aligned
with our music Preference.
3% 0%

16%

81%

STRONGLY AGREE (4) AGREE (3)

DISAGREE (2) STRONGLY DISAGREE (1)

The results show that an overwhelming majority of respondents strongly agree (81%) with the idea
of supporting Meloscape, particularly a feature that allows them to generate their own song
playlists aligned with their music preferences. Additionally, 16% agree with this sentiment. Only
a small percentage (3%) disagrees, and there are no respondents who strongly disagree. In
summary, a vast majority of respondents express strong support for Meloscape, especially for the
ability to create personalized playlists based on individual music preferences.

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]

 PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Rd, Poblacion, Muntinlupa, Metro Manila

University Rd, Poblacion, Muntinlupa City, Metro Manila [email protected]