JOURNAL CRITIQUE: SEMI-FINAL EXAM
SUBMITTED TO:
THE FACULTY OF THE DEPARTMENT OF BUSINESS ADMINISTRATION
UM DIGOS
CBM 112-56
OPERATIONS MANAGEMENT AND TQM
BY:
VANESSA VILLARIN
JESSAMINE MENGUITA
DIANA GRACE TAWI
MAE ANTOINETTE VILLOSIDO
DHYLL BASALAN
WAYNE ANDREI ABABON
RONALD GLUMIR U. BALOS, MBA
December 2023
I. TITLE PAGE:
International Journal of Social Science, Education, Economics, Agriculture Research,
and Technology ( IJSET)
II. NAMES OF AUTHORS:
Rico Nur Ilhan
Intan Eliana Putri
Naila Salsabila Kusayuningrum
III. TITLE OF ARTICLE:
International Operations Management in India
IV. Title of Jounal, volume number, month, page number :
International Operations Management in India | Volume 2 No.7 ( 2023 ) | 649-654
V. IMPLICATIONS OF THE STUDY
The implication of the study suggests that effective international operations
management in India is crucial for global companies to capitalize on the country's rapid
economic growth, large market, skilled workforce, and cost advantages. Companies
need to navigate the complexities of India's diverse cultural and professional landscape,
while also considering the competitive market dynamics. The introduction of the
Companies Act 2013 provides a modern legal framework, emphasizing the importance
of understanding and adhering to the regulatory environment. Success in India requires
innovative and efficient strategies for recruitment, training, and human resource
development, ultimately contributing positively to both the companies and the country's
economy.
VI. STATEMENT OF PROBLEM OR ISSUE DISCUSSED
The management of international operations in India faces multifaceted challenges
encompassing navigating cultural variations, handling diverse legal and regulatory
frameworks, overseeing intricate global supply chains, adapting to shifts in trade
policies, managing the impact of currency fluctuations, and ensuring effective
coordination and communication.
VII. AUTHOR'S PURPOSE
The author's purpose highlights the opportunities and challenges of international
operations management in India. They aim to inform readers about India's rapid
economic growth, its attractive business prospects, and the importance of effective
operational strategies for global companies looking to expand in the Indian market.
Additionally, the author emphasizes the significance of understanding the business and
regulatory environment in India for successful and positive contributions to the country's
economy.
STATEMENT OF THE PROBLEM
How can international operations management effectively address the challenges of
operating in India?
THEORY, OR BUSINESS MODEL
This study does not explicitly state a particular theory or business model, it draws upon
concepts and principles from various established theories and models in the field of
international business and management. However, The study discusses the challenges
and opportunities in managing international operations in India. The concept of adapting
strategies to fit the Indian market aligns with various internationalization theories like the
Uppsala model or the eclectic paradigm by John Dunning, emphasizing the importance
of adapting strategies to foreign markets.
RESEARCH APPROACH OR METHODS
In this study the authors used descriptive qualitative research methods, according to
Sugiyono (2012) descriptive qualitative research methods are research methods based
on the philosophy of postpositivism which are used to examine objects with natural
conditions (real conditions, not set or in experimental conditions) where the researcher
is key instrument. Study literature is done by reading, taking notes, and processing
library materials that are organized chronologically or thematically. According to Zed
(2008) literature study is a series of activities or methods for collecting data, be it library
data, readings and much more that functions to manage research material later.
HYPOTHESIS
This study proposes that companies that successfully navigate the challenges of India's
dynamic business environment, including cultural diversity, legal complexities, and
market shifts, are likely to see increased market reach, operational improvements, and
overall business growth. Additionally, the study suggests that effective international
operations management can boost the growth of individual companies and the overall
economy of India.
VIII. CONCLUSION
The management of international operations in India presents challenges such as
navigating complex business regulations, addressing infrastructure issues, and
understanding unique business culture. Despite these challenges, there are promising
opportunities in sectors like IT, finance, e-commerce, manufacturing, renewable energy,
and agriculture. To succeed, companies should adopt strategies like local adaptation,
partnerships, understanding local culture, leveraging market opportunities, developing
human resources, and embracing sustainability practices and social responsibility.
Overall, success in managing international operations in India requires a
comprehensive and strategic approach to address both challenges and opportunities.
RECOMMENDATION
The recommended solutions by Richard M. Hodgetts are the following;
1. Product Adaptation and Marketing Strategy- Companies need to make product
adjustments and marketing strategies to suit the local market. This includes identifying
consumer trends, creating product variants to suit local. tastes, and communicating
relevant marketing messages.
2. Development of Local Partnerships- These partnerships, companies can leverage
local knowledge, a strong distribution network and access to local resources.
3. Compliance with Business Regulations- Employing the services of local legal counsel
and business experts can help companies weather regulatory challenges and maintain
compliance.
4. Human Resource Development- Companies need to engage in effective human
resource development programs to improve the skills of local employees.
5. Use of Technology and Innovation- The use of the latest technology can help
companies improve operational efficiency, improve product quality, and reduce
production costs. By implementing these solutions, companies can improve their
operational performance and achieving sustainable success.
IX. HOW THE AUTHOR SUCCESS OR FAILED TO CONVINCE THE READER ON
THE IMPORTANCE AND URGENCY OF THE STUDY
The author successfully convinces the reader of the importance and urgency of studying
international operations management in India by highlighting the country's rapid
economic growth, large market, skilled workforce, and the 2013 Companies Act
providing a modern legal framework. Emphasizing the need for effective management in
this dynamic environment, the author underlines the potential benefits for global
companies, such as capitalizing on economic growth and optimizing operational costs.
The detailed overview of India's competitive market and regulatory landscape
strengthens the argument for understanding and adapting to the complexities of
international operations in the country.
X. REFERENCES
Bhatnagar, N., & Sohal, US (2019). International Operations Management: Lessons in
Global Business. Routledge.
Yadav, S., & Yadav, A. (2016). Operations Management in the Supply Chain: Decisions
and Cases. Pearsons.
Kotabe, M., & Mol, MJ (2017). Global Supply Chain Management. Wiley. Kachru, U.
(2017). Operations Management: Texts and Cases. Excel Books.
Mohanty, RP, & Deshmukh, SG (2018). International Operations Management: A
Handbook. Springer.
Ghosh, P. (2017). International Operations Management: Lessons from Bollywood.
Springer.
Grewal, R., & Levy, M. (2019). marketing. McGraw-Hill Education.
Chopra, S., & Meindl, P. (2020). Supply Chain Management: Strategy, Planning, and
Operations. Pearsons.
Hill, CWL, & Hult, GTM (2020). Global BusinessToday. McGraw-Hill Education.
Kogut, B., & Singh, H. (1988). The Effect of National Culture on the Choice of Entry
Mode. Journal of International Business Studies, 19(3), 411-432
XI. APPENDIX
https://www.researchgate.net/publication/
373441358_INTERNATIONAL_OPERATIONS_MANAGEMENT_IN_INDIA
