Timestamp Name Age Gender

4/18/2024 8:09:20 Lagan Ghangas 14 Female

4/18/2024 14:40:34 Paavnee Kapoor 17 Female
4/17/2024 14:07:08 Reet 19 Female
4/18/2024 8:18:16 Kaveri Sharma 20 Female
4/19/2024 6:51:13 Renam Chaudhary 25 Female
4/22/2024 15:20:55 Twinkle 29 Female
4/18/2024 8:23:51 Neelima Singh 37 Female
4/18/2024 8:19:23 Neha Sharma 39 Female
4/18/2024 8:54:17 Priya singh 40 Female
4/18/2024 12:21:09 Suman Lata 41 Female
4/18/2024 20:04:37 Sangeetha 41 Female
4/18/2024 10:10:17 Gurpreet kaur 42 Female
4/18/2024 8:40:45 Kiran Ghangas 43 Female
4/18/2024 23:21:44 Bharti jain 44 Female
4/18/2024 17:14:30 Meet 45 Female
4/18/2024 10:25:14 Upma Gandhi 47 Female
4/17/2024 21:38:40 Fruit 50 Female
4/18/2024 9:46:51 Roopinder 52 Female
4/18/2024 22:01:02 Sarita nandal 55 Female
4/17/2024 13:08:54 Devkaran Singh 18 Male
4/17/2024 13:21:58 Vansh 18 Male
4/17/2024 13:30:17 Sparsh Chaudhary 18 Male
4/17/2024 13:43:17 Gavisht 18 Male
4/17/2024 13:49:53 Anant Tyagi 18 Male
4/17/2024 13:57:31 Danishveer Singh 18 Male
4/17/2024 14:23:16 Ken 18 Male
4/18/2024 14:43:56 Nakul 18 Male
4/18/2024 19:01:29 Mayank Maheshwari 18 Male
4/19/2024 9:09:20 AJ 18 Male
4/21/2024 20:58:54 Aayushman Tomar 18 Male
4/17/2024 13:21:50 Ritwik Gupta 19 Male
4/17/2024 13:25:38 Pranav Chaudhary 19 Male
4/17/2024 13:35:12 Adish 19 Male
4/17/2024 13:44:25 Sujal Mallick 19 Male
4/17/2024 14:32:14 Sarthak 19 Male
4/18/2024 19:10:50 Rohan Malhotra 19 Male
4/19/2024 12:57:15 Arnav khanna 19 Male
4/17/2024 14:49:54 Dyaus Ghangas 20 Male
4/19/2024 22:05:28 Ishaan 20 Male
4/20/2024 15:12:15 Kabir ghangas 25 Male
4/18/2024 20:04:05 Milind 41 Male
4/17/2024 23:06:04 Devender Singh Bisla 43 Male
4/18/2024 9:35:23 Kunal Dawar 43 Male
4/17/2024 22:55:33 Parampreet Singh paul 44 Male
4/17/2024 23:42:43 Sandeep Verma 44 Male
4/18/2024 8:16:46 T P Singh 44 Male
4/18/2024 17:53:24 Devender 47 Male
4/19/2024 17:08:23 Chetan kapoor 47 Male
4/17/2024 22:01:27 Sandeep Singh Ghanga 48 Male
4/17/2024 22:26:33 Abhishek Khanna 48 Male
4/17/2024 22:56:44 Sukhdeep Parmar 48 Male
4/18/2024 0:36:55 Sandeep Parkash Chah 49 Male
4/19/2024 17:41:15 Lalit 49 Male

34
19

3=3
1=1
2=2
4=4
 When considering a When considering a
new refined oil, which new refined oil, which
In addition to groundnut oil what factors are the most factors are the most
How often do you use
type of refined oil do you currently important to you?(1 important to you?(1
refined oil?
use? being most important being most important
and 5 being least and 5 being least
important) [1] important) [2]

Mustard Oil 3 Health Benefits Taste

Sunflower Oil, Mustard Oil 3 Health Benefits Taste
Mustard Oil, Olive Oil 3 Health Benefits Taste
Olive Oil 4 Health Benefits Availability
Soybean Oil, Sunflower Oil, Olive Oil 3 Health Benefits Brand Reputation
Soybean Oil, Sunflower Oil 4 Taste Health Benefits
Mustard Oil 4 Brand Reputation Availability
Sunflower Oil, Mustard Oil, Rice Bran 3 Health Benefits Taste
Olive Oil 4 Health Benefits Taste
Mustard Oil 4 Health Benefits Taste
Sunflower Oil, Gingelly oil 2 Health Benefits Taste
Mustard Oil, Rice Bran Oil 3 Taste Health Benefits
Mustard Oil 4 Health Benefits Taste
Mustard Oil, Olive Oil, Rice Bran Oil 3 Health Benefits Brand Reputation
Mustard Oil 4 Health Benefits Brand Reputation
Mustard Oil 2 Health Benefits Brand Reputation
Sunflower Oil, Olive Oil, Rice Bran Oil 4 Health Benefits Brand Reputation
Mustard Oil, Olive Oil, Rice Bran Oil 4 Health Benefits Taste
Olive Oil 2 Health Benefits Availability
Olive Oil 2 Taste Brand Reputation
Mustard Oil, Olive Oil 3 Price Health Benefits
Sunflower Oil, Mustard Oil 3 Brand Reputation Availability
Soybean Oil 2 Availability Brand Reputation
Mustard Oil, Olive Oil 3 Price Brand Reputation
Soybean Oil, Mustard Oil 3 Health Benefits Taste
Soybean Oil, Mustard Oil, Olive Oil 2 Health Benefits Brand Reputation
Soybean Oil 1 Brand Reputation Taste
Sunflower Oil, Mustard Oil, Olive Oil 1 Health Benefits Taste
Mustard Oil 2 Health Benefits Brand Reputation
Mustard Oil, Olive Oil 4 Health Benefits Taste
Sunflower Oil 4 Health Benefits Price
Mustard Oil 4 Brand Reputation Taste
Soybean Oil, Sunflower Oil, Mustard Oi 2 Price Health Benefits
Soybean Oil, Mustard Oil 1 Health Benefits Brand Reputation
Mustard Oil, Olive Oil 4 Health Benefits Price
Soybean Oil, Sunflower Oil 1 Brand Reputation Health Benefits
Olive Oil 4 Health Benefits Price
Mustard Oil, Olive Oil 4 Health Benefits Taste
Mustard Oil 4 Health Benefits Brand Reputation
Olive Oil 3 Price Health Benefits
Soybean Oil, Sunflower Oil, Mustard Oi 2 Price Brand Reputation
Mustard Oil 4 Health Benefits Price
Sunflower Oil, Mustard Oil, Olive Oil 1 Health Benefits Price
Olive Oil 4 Health Benefits Taste
Mustard Oil, Olive Oil 3 Health Benefits Price
Mustard Oil 2 Health Benefits Taste
Mustard Oil 4 Health Benefits Taste
Sunflower Oil 3 Brand Reputation Taste
Mustard Oil 4 Health Benefits Taste
Mustard Oil 3 Availability Brand Reputation
Mustard oil 4 Health Benefits Price
Mustard Oil 4 Health Benefits Taste
Mustard Oil 4 Health Benefits Taste

7
 When considering
When considering a a new refined oil, When considering a
new refined oil, which which factors are new refined oil, which
factors are the most the most factors are the most
important to you?(1 important to you? important to you?(1
being most important (1 being most being most important
and 5 being least important and 5 and 5 being least
important) [3] being least important) [5]
important) [4]
Brand Reputation Availability Price
Availability Price Brand Reputation
Availability Brand Reputation Price
Taste Price Brand Reputation
Taste Availability Price
Brand Reputation Price Availability
Price Taste Health Benefits
Price Availability Brand Reputation
Availability Brand Reputation Price
Availability Brand Reputation Price
Brand Reputation Price Availability
Price Brand Reputation Availability
Brand Reputation Availability Price
Taste Availability Price
Taste Price Availability
Taste Price Availability
Price Taste Availability
Brand Reputation Availability Price
Taste Brand Reputation Price
Availability Price Health Benefits
Taste Availability Brand Reputation
Health Benefits Price Taste
Health Benefits Price Taste
Availability Taste Health Benefits
Brand Reputation Price Availability
Taste Price Availability
Health Benefits Availability Price
Price Brand Reputation Availability
Taste Availability Price
Brand Reputation Price Availability
Taste Brand Reputation Availability
Price Availability Health Benefits
Taste Brand Reputation Availability
Availability Taste Price
Availability Taste Brand Reputation
Availability Taste Price
Brand Reputation Taste Availability
Availability Brand Reputation Price
Availability Taste Price
Taste Brand Reputation Availability
Health Benefits Taste Availability
Availability Brand Reputation Taste
Availability Taste Brand Reputation
Brand Reputation Availability Price
Taste Availability Brand Reputation
Brand Reputation Availability Price
Brand Reputation Price Availability
Health Benefits Price Availability
Brand Reputation Price Availability
Price Health Benefits Taste
Brand Reputation Availability Taste
Brand Reputation Availability Price
Brand Reputation Price Availability
 Are there any specific refined oils that you would be interested in seeing Sharma and Co. produce?

Mustard Oil, Olive Oil

Avocado Oil, Grapeseed Oil, Sesame Oil, Pumpkin Seed Oil
Sunflower Oil, Mustard Oil, Olive Oil, Coconut Oil
Olive Oil, Avocado Oil, Peanut Oil, Coconut Oil, Sesame Oil, Pumpkin Seed Oil
Olive Oil, Canola Oil, Avocado Oil, Peanut Oil
Avocado Oil
Sunflower Oil, Peanut Oil
Sunflower Oil, Rice Bran Oil
Pumpkin Seed Oil
Coconut Oil
Avocado Oil, Sesame Oil, Pumpkin Seed Oil
Sunflower Oil, Mustard Oil
Mustard Oil, Olive Oil, Coconut Oil
Olive Oil, Rice Bran Oil
Canola Oil
Mustard Oil, Sesame Oil
Sunflower Oil, Rice Bran Oil, Sesame Oil
Avocado Oil
Mustard Oil, Olive Oil, Avocado Oil, Coconut Oil
Avocado Oil, Grapeseed Oil, Peanut Oil, Pumpkin Seed Oil
Rice Bran Oil, Avocado Oil, Peanut Oil, Coconut Oil
Olive Oil, Rice Bran Oil, Avocado Oil, Peanut Oil
Soybean Oil, Coconut Oil
Mustard Oil, Olive Oil, Rice Bran Oil, Avocado Oil, Grapeseed Oil, Peanut Oil, Coconut Oil
Avocado Oil, Pumpkin Seed Oil
Soybean Oil, Mustard Oil, Olive Oil, Coconut Oil
Mustard Oil
Soybean Oil, Mustard Oil, Olive Oil, Canola Oil, Avocado Oil, Sesame Oil
Olive Oil, Avocado Oil, Coconut Oil, Sesame Oil, Pumpkin Seed Oil
Sunflower Oil, Mustard Oil, Olive Oil, Canola Oil, Avocado Oil, Peanut Oil, Coconut Oil, Sesame Oil,
Sunflower Oil
Mustard Oil, Coconut Oil
Soybean Oil, Sunflower Oil, Mustard Oil, Olive Oil, Rice Bran Oil, Canola Oil, Avocado Oil, Grapeseed
Mustard Oil, Grapeseed Oil
Sunflower Oil, Mustard Oil, Olive Oil
Olive Oil
Avocado Oil
Sesame Oil
Mustard Oil
Olive Oil
Sesame Oil, Pumpkin Seed Oil
Mustard Oil
Mustard Oil
Sunflower Oil, Olive Oil
Olive Oil
Sunflower Oil
Mustard Oil, Olive Oil, Coconut Oil, Sesame Oil
Rice Bran Oil
Mustard Oil, Canola Oil
Mustard Oil
Mustard Oil
Mustard Oil
Mustard Oil, Coconut Oil
 On a scale of 1 to 5
how would you rate
In which cooking Do you primarily use
the availability of
application do you refined oils while If yes, specify the
different refined oils in
primarily use cooking cooking a specific cuisine
the local stores?(1-
oil? cuisine?
very rarely available,
5-always available) [1]

Frying No Rice Bran Oil

Frying No Soy bean Oil
Frying Yes Pokras Rice Bran Oil
Stir Frying Yes South east and East Asian foods
Stir Frying Yes Indian food Rice Bran Oil
Stir Frying Yes Poha Rice Bran Oil
Stir Frying Yes Indian
Frying Yes Frying Poori Rice Bran Oil
Salad Dressing No Mustard Oil
Stir Frying No
Sautéing Yes North Indian Mustard Oil
Frying No Coconut
Frying No Rice Bran Oil
Frying Yes North indian Rice Bran Oil
Stir Frying No Mustard Oil
Frying No Rice Bran Oil
Stir Frying Yes Cake pancakes Rice Bran Oil
Frying Yes No Rice Bran Oil
Sautéing No Sun flower, Mustard Oil
Frying No
Sautéing No Coconut
Stir Frying No
Frying Yes Aloo Rice Bran Oil
Frying Yes Pakoras Mustard Oil
Frying Yes All fried dishes Rice Bran Oil
Frying Yes Indian
Stir Frying No Mustard Oil
Sautéing Yes Almost all dishes
Sautéing Yes Butter chicken Sun flower
Sautéing No Mustard Oil
Frying No Sun flower, Coconut
Frying Yes deep frying like tikki , Mustard Oil
Frying No Rice Bran Oil
Frying Yes Gambas al ajillo Rice Bran Oil
Frying No Rice Bran Oil
Salad Dressing Yes Italian Rice Bran Oil
Frying No Rice Bran Oil, Soy bean Oil
Frying Yes Indian Rice Bran Oil
Frying No Rice Bran Oil
Frying Yes Aloo puri Rice Bran Oil
Sautéing No Coconut
Frying No
Stir Frying No Rice Bran Oil
Sautéing No Rice Bran Oil
Stir Frying No Sun flower
Frying No
Stir Frying Yes Continental Rice Bran Oil
Frying Yes Pakoda Mustard Oil
Frying No Mustard Oil
Frying No Rice Bran Oil
Frying Yes Indian Rice Bran Oil
Frying Yes Fritters Mustard Oil
Sautéing Yes Indian non veg Rice Bran Oil
 On a scale of 1 to 5 On a scale of 1 to 5 On a scale of 1 to 5 On a scale of 1 to 5
how would you rate how would you rate how would you rate how would you rate
the availability of the availability of the availability of the availability of
different refined oils in different refined oils in different refined oils in different refined oils in
the local stores?(1- the local stores?(1- the local stores?(1- the local stores?(1-
very rarely available, very rarely available, very rarely available, very rarely available,
5-always available) [2] 5-always available) [3] 5-always available) [4] 5-always available) [5]

Soy bean Oil Coconut Sun flower Mustard Oil

Sun flower Rice Bran Oil Mustard Oil Coconut
Sun flower Soy bean Oil Coconut Mustard Oil

Sun flower Mustard Oil, Coconut, S

Sun flower Coconut Soy bean Oil Mustard Oil
Rice Bran Oil, Sun flow Mustard Oil, Coconut, S
Mustard Oil Sun flower Soy bean Oil Coconut
Sun flower Rice Bran Oil Coconut Soy bean Oil

Sun flower Soy bean Oil Rice Bran Oil Coconut

Soy bean Oil Mustard Oil Sun flower Rice Bran Oil
Coconut Soy bean Oil Sun flower Mustard Oil
Sun flower Soy bean Oil Coconut Mustard Oil
Rice Bran Oil Coconut Soy bean Oil Sun flower
Soy bean Oil Coconut Mustard Oil Sun flower
Soy bean Oil Coconut Sun flower Mustard Oil
Sun flower Mustard Oil, Coconut, S
Soy bean Oil Rice Bran Oil
Rice Bran Oil Sun flower, Mustard OilCoconut, Soy bean Oil
Sun flower Mustard Oil Soy bean Oil Rice Bran Oil
Rice Bran Oil Sun flower Mustard Oil Coconut
Sun flower Soy bean Oil Coconut Mustard Oil
Coconut Soy bean Oil Sun flower Rice Bran Oil
Sun flower Mustard Oil Coconut Soy bean Oil
Rice Bran Oil Sun flower, Mustard Oil, Coconut, Soy bean Oil
Sun flower Coconut Rice Bran Oil Soy bean Oil
Sun flower Soy bean Oil Coconut Rice Bran Oil, Mustard O
Mustard Oil Coconut Soy bean Oil Rice Bran Oil
Sun flower Coconut Soy bean Oil Rice Bran Oil
Soy bean Oil Rice Bran Oil, Mustard Oil
Coconut Rice Bran Oil Sun flower Soy bean Oil
Sun flower Mustard Oil Coconut Soy bean Oil
Sun flower Mustard Oil Coconut Soy bean Oil
Soy bean Oil Sun flower Mustard Oil Coconut
Sun flower Coconut Mustard Oil Soy bean Oil
Oil, Soy bean Oil Sun flower, Mustard Oil
Soy bean Oil Sun flower Coconut Mustard Oil
Sun flower Mustard Oil Coconut Soy bean Oil
Coconut Mustard Oil, Soy bean OSun flower
Rice Bran Oil Sun flower Soy bean Oil Mustard Oil
Rice Bran Oil Coconut, Soy bean Oil Sun flower, Mustard Oil
Sun flower Mustard Oil Coconut Soy bean Oil

Mustard Oil Rice Bran Oil Coconut Soy bean Oil

Rice Bran Oil, Sun flow
Sun flower Mustard Oil Coconut Soy bean Oil
Sun flower Soy bean Oil Rice Bran Oil Coconut
Sun flower Soy bean Oil Coconut Rice Bran Oil
Soy bean Oil Coconut Sun flower Mustard Oil
Sun flower Mustard Oil Coconut Soy bean Oil
Coconut Sun flower Soy bean Oil Rice Bran Oil
Soy bean Oil Sun flower Mustard Oil, Coconut
 I am willing to pay a
Are you open to trying
If you could choose slight premium price
different varieties of How likely are you to
one feature for for a refined oil that is
refined oil apart from try a new refined oil
Sharma and Co., what demonstrably
the one you currently from Sharma and Co.?
would it be? sustainable & ethically
use?
sourced.

Yes 5 Light & healthy 4

Maybe 3 Organic Certification 4
Yes 3 Light & healthy 3
Yes 5 Light & healthy 5
Yes 1 Light & healthy 2
Yes 4 Affordability 5
Yes 4 Light & healthy 4
Maybe 3 Organic Certification 4
Yes 1 Light & healthy 5
Yes Organic Certification
No 3 Longer Shelf life 3
Yes 1 Light & healthy 3
Yes 4 Light & healthy 5
Yes 5 Light & healthy 3
Maybe 3 Light & healthy 3
Yes 3 Light & healthy 4
Maybe 3 Organic Certification 5
Maybe 3 Light & healthy 3
Yes 5 Light & healthy 5
Maybe 4 Organic Certification 4
Maybe 3 Affordability 3
Yes 4 Affordability 4
Yes 1 Organic Certification 1
Yes 4 Affordability 4
Yes 4 Organic Certification 4
Yes 4 Light & healthy 4
No 3 Organic Certification 2
Yes 4 Light & healthy 5
Maybe 3 Light & healthy 3
Maybe 5 Light & healthy 3
Yes 3 Light & healthy 3
Maybe 3 Organic Certification 4
Yes 3 Affordability 2
No 3 Organic Certification 2
Maybe 3 Light & healthy 3
Yes 3 Affordability 3
Maybe 3 Organic Certification 5
No 3 Light & healthy 5
Yes 1 Organic Certification 3
No 3 Organic Certification 4
Yes 5 Light & healthy 4
No 1 Organic Certification 3
Maybe 3 Affordability 5
No 2 Organic Certification 2
Yes 5 Light & healthy 5
Yes 4 Organic Certification 4
Yes 1 Organic Certification 4
Maybe 3 Light & healthy 3
Yes 4 Light & healthy 4
Yes 3 Organic Certification 4
Yes 3 Organic Certification 4
No 1 Organic Certification 5
Yes 1 Light & healthy 5
 Rank according to you, Rank according to you, Rank according to you,
the following sources the following sources the following sources
What packaging in order of in order of in order of
design element would effectiveness for effectiveness for effectiveness for
most likely attract you Sharma and Co. to Sharma and Co. to Sharma and Co. to
to a new refined oil on raise awareness about raise awareness about raise awareness about
the shelf? new refined oil(1-being new refined oil(1-being new refined oil(1-being
most effective;5-being most effective;5-being most effective;5-being
least effective) [1] least effective) [2] least effective) [3]
Sustainable/eco-friendl Online recipe videos fe TV Commercial Social Media influencer
Sustainable/eco-friendl Social Media influencer TV Commercial Online recipe videos fe
Sustainable/eco-friendl Online recipe videos fe Social Media influencer Print ad in food magazi
Simple & minimalist desSocial Media influencer partnership
Sustainable/eco-friendl Print ad in food magazi TV Commercial Online recipe videos fe
Clear window showcasing TV Commercial Online recipe videos fe Social Media influencer
Sustainable/eco-friendl Online recipe videos fe TV Commercial Social Media influencer
Sustainable/eco-friendl TV Commercial Social Media influencer Online recipe videos fe
Sustainable/eco-friendl Online recipe videos fe Social Media influencer TV Commercial
Clear window showcasing the oil colour
Clear window showcasing TV Commercial Online recipe videos fe Social Media influencer
Simple & minimalist desTV Commercial Online recipe videos fe Print ad in food magazines
Clear window showcasing Online recipe videos fe Print ad in food magazi TV Commercial
Sustainable/eco-friendl TV Commercial Social Media influencer Online recipe videos fe
Sustainable/eco-friendly packaging material TV Commercial
Sustainable/eco-friendl TV Commercial Online recipe videos fe Social Media influencer
Sustainable/eco-friendl TV Commercial Online recipe videos fe Social Media influencer
Clear window showcasing Online recipe videos fe Social Media influencer TV Commercial
Sustainable/eco-friendl Online recipe videos fe Social Media influencer Print ad in food magazi
Clear window showcasing the oil colour Online recipe videos fe Social Media influencer
Simple & minimalist desTV Commercial Social Media influencer Print ad in food magazi
Sustainable/eco-friendly packaging material Social Media influencer TV Commercial
Simple & minimalist desTV Commercial Online recipe videos fe Social Media influencer
Simple & minimalist desTV Commercial Online recipe videos fe Print ad in food magazi
Clear window showcasing TV Commercial Online recipe videos fe Social Media influencer
Simple & minimalist desPrint ad in food magazi Online recipe videos fe Social Media influencer partnership
Simple & minimalist desTV Commercial Online recipe videos fe Social Media influencer
Sustainable/eco-friendl TV Commercial Online recipe videos fe Print ad in food magazines
Eye-catching graphics orOnline recipe videos fe Social Media influencer Print ad in food magazi
Clear window showcasing Online recipe videos fe TV Commercial
Simple & minimalist desOnline recipe videos fe Print ad in food magazi TV Commercial
Eye-catching graphics orSocial Media influencer TV Commercial Online recipe videos fe
Clear window showcasing TV Commercial Online recipe videos fe Social Media influencer
Clear window showcasing TV Commercial Online recipe videos fe Social Media influencer
Sustainable/eco-friendly packaging material
Eye-catching graphics or illustration Print ad in food magazines
Eye-catching graphics orTV Commercial Online recipe videos fe Social Media influencer
Clear window showcasing Online recipe videos featuring Sharma Refined Social Media influencer partnership
Clear window showcasing TV Commercial Online recipe videos fe Social Media influencer
Clear window showcasing Social Media influencer Print ad in food magazi Online recipe videos fe
Clear window showcasing TV Commercial
Clear window showcasing Social Media influencer TV Commercial Online recipe videos fe
Simple & minimalist desSocial Media influencer Online recipe videos fe Print ad in food magazi
Clear window showcasing Online recipe videos featuring Sharma Refined Groundnut Oil's products
Sustainable/eco-friendl TV Commercial Online recipe videos fe Social Media influencer
Sustainable/eco-friendl Social Media influencer TV Commercial Online recipe videos featuring Sharma Refined Groundn
Sustainable/eco-friendl TV Commercial Online recipe videos fe Print ad in food magazi
Sustainable/eco-friendl TV Commercial Online recipe videos fe Social Media influencer
Clear window showcasing the oil colour Online recipe videos fe Print ad in food magazi
Clear window showcasing Print ad in food magazi TV Commercial Online recipe videos featuring Sharma Refined Groundn
Sustainable/eco-friendl TV Commercial Online recipe videos fe Social Media influencer
Clear window showcasing Social Media influencer Online recipe videos fe Print ad in food magazi
Sustainable/eco-friendl TV Commercial Social Media influencer Online recipe videos fe
 Rank according to you,
Rank according to you, Rank according to you,
the following sources
the following sources the following sources
in order of
in order of in order of
effectiveness for
effectiveness for effectiveness for
Sharma Refined
Sharma and Co. to Sharma and Co. to
Groundnut Oil to raise
raise awareness about raise awareness about
awareness about new
new refined oil(1-being new refined oil(1-being
refined oil(1-being
most effective;5-being most effective;5-being
most effective;5-being
least effective) [4] least effective) [5]
least effective) [5] @dropdown
Print ad in food magazines
Print ad in food magazines
TV Commercial

Social Media influencer partnership

Print ad in food magazines
Print ad in food magazines
Print ad in food magazines
Print ad in food magazines

Print ad in food magazines

ood magazines Social Media influencer partnership
Social Media influencer partnership
Print ad in food magazines
Online recipe videos featuring Sharma Refined Social Media influencer partnership
Print ad in food magazines
Print ad in food magazines
Print ad in food magazines
TV Commercial
TV Commercial Print ad in food magazines
Online recipe videos featuring Sharma Refined Groundnut Oil's products
Online recipe videos featuring Sharma Refined Print ad in food magazines
Print ad in food magazines
Social Media influencer partnership
Print ad in food magazines
a influencer partnership TV Commercial
Print ad in food magazines
ood magazines Social Media influencer partnership
TV Commercial
Social Media influencer partnership Print ad in food magazines
Social Media influencer partnership
Print ad in food magazines
Print ad in food magazines
Print ad in food magazines

Social Media influencer partnership

Print ad in food magazines
a influencer partnership TV Commercial
Print ad in food magazines
TV Commercial
Online recipe videos featuring Sharma Refined Groundnut Oil's products
Print ad in food magazines
TV Commercial
Oil's products
Print ad in food magazines
e videos featuring Sharma Refined Groundnut Oil's productPrint ad in food magazines
Social Media influencer partnership
 Print ad in food magazines
TV Commercial Social Media influencer partnership
e videos featuring Sharma Refined Groundnut Oil's productSocial Media influencer partnership
Print ad in food magazines
TV Commercial
Print ad in food magazines
ma Refined Groundnut Oil's products
 oil what important important important important important
type of How often and 5 and 5 and 5 and 5 and 5
refined oil do you being being being being being
do you use least least least least least
currently refined important) important) important) important) important)
Name Age Gender use? oil? [1] [2] [3] [4] [5]
Reet 19 Female Mustard OilA few time Health Bene Taste AvailabilityBrand Repu Price
Lagan Gha 14 Female Mustard OiA few time Health Bene Taste Brand Repu AvailabilityPrice
Paavnee K 17 Female Sunflower O A few time Health Bene Taste AvailabilityPrice Brand Repu
Nakul 18 Male Soybean OiMultiple ti Brand Repu Taste Health Bene AvailabilityPrice
Mayank Ma 18 Male Sunflower O Multiple ti Health BeneTaste Price Brand Repu Availability
AJ 18 Male Mustard OiOnce a dayHealth Bene Brand Repu Taste AvailabilityPrice
Aayushman 18 Male Mustard OilOccasionalHealth Bene Taste Brand Repu Price Availability
Ritwik Gup 19 Male Sunflower O OccasionalHealth Bene Price Taste Brand Repu Availability
Pranav Ch 19 Male Mustard OiOccasionalBrand Repu Taste Price AvailabilityHealth Bene
Adish 19 Male Soybean Oil Once a dayPrice Health BeneTaste Brand Repu Availability
Sujal Malli 19 Male Soybean OiMultiple ti Health Bene Brand Repu AvailabilityTaste Price
Sarthak 19 Male Mustard OilOccasionalHealth Bene Price AvailabilityTaste Brand Repu
Rohan Malh 19 Male Soybean Oil Multiple ti Brand Repu Health BeneAvailabilityTaste Price
Arnav kha 19 Male Olive Oil OccasionalHealth Bene Price Brand Repu Taste Availability
be applicatio very very very of refined are you to feature for demonstr attract
interested n do you rarely rarely rarely oil apart try a new Sharma ably you to a
in seeing primarily available, available, available, from the refined oil and Co., sustainabl new
Sharma use 5-always 5-always 5-always one you from what e& refined oil
and Co. cooking available) available) available) currently Sharma would it ethically on the
produce? oil? [3] [4] [5] use? and Co.? be? sourced. shelf?
Sunflower OFrying Soy bean OCoconut Mustard OiYes 3 Light & hea 3 Sustainable
Mustard OilFrying Rice Bran O
Soy bean OCoconut Sun flowerMustard OiYes 5 Light & hea
Avocado OiFrying Soy bean OSun flowerRice Bran O Mustard OiCoconut Maybe 3 Organic Cer
Mustard OiStir Frying Coconut Rice Bran O Soy bean ONo 3 Organic Cer 2 Simple & mi
Soybean OilSautéing Soy bean OCoconut Rice Bran O Yes 4 Light & hea 5 Sustainable
Olive Oil, Sautéing Coconut Soy bean ORice Bran O Maybe 3 Light & hea 3 Eye-catchin
Sunflower OSautéing Coconut Soy bean ORice Bran O Maybe 5 Light & hea 3 Clear windo
Sunflower OFrying Rice Bran Oil, Mustard Oil Yes 3 Light & hea 3 Simple & mi
Mustard OilFrying Rice Bran O
Sun flowerSoy bean OMaybe 3 Organic Cer 4 Eye-catchin
Soybean OilFrying Mustard OiCoconut Soy bean OYes 3 Affordabilit 2 Clear windo
Mustard OiFrying Mustard OiCoconut Soy bean ONo 3 Organic Cer 2 Clear windo
Sunflower OFrying Sun flowerMustard OiCoconut Maybe 3 Light & hea 3 Sustainable/eco-friendly pack
Olive Oil Salad DresCoconut Mustard OiSoy bean OYes 3 Affordabilit 3 Eye-catching graphics o
Avocado OiFrying Sun flower,Maybe 3 Organic Cer 5 Eye-catchin
 most most most most most most
effective;5 effective;5 effective;5 effective;5 effective;5 effective;5
-being -being -being -being -being -being
least least least least least least
effective) effective) effective) effective) effective) effective)
[1] [2] [3] [4] [5] [5]
Online reciSocial MediPrint ad in TV Commercial
4 SustainableOnline reciTV Commer Social MediPrint ad in food magazines
4 SustainableSocial MediTV Commer Online reciPrint ad in food magazines
TV Commer Online reciSocial MediPrint ad in food magaSocial Media influencer partnership
TV Commer Online reciPrint ad in food magazines
Online reciSocial MediPrint ad in TV Commercial Print ad in food magazines
Online reciTV Commercial Social Media influencer partnership
Online reciPrint ad in TV Commer Social Media influencer partnership
Social MediTV Commer Online reciPrint ad in food magazines
TV Commer Online reciSocial MediPrint ad in food magazines
TV Commer Online reciSocial MediPrint ad in food magazines
Sustainable/eco-friendly packaging material
Eye-catching graphicsPrint
o ad in food magaSocial Media influencer partnership
TV Commer Online reciSocial MediPrint ad in food magazines
 oil what important important important important important
type of How often and 5 and 5 and 5 and 5 and 5
refined oil do you being being being being being
do you use least least least least least
currently refined important) important) important) important) important)
Name Age Gender use? oil? [1] [2] [3] [4] [5]
Kaveri Sha 20 Female Olive Oil OccasionalHealth Bene AvailabilityTaste Price Brand Repu
Renam Cha 25 Female Soybean Oil A few time Health BeneBrand Repu Taste AvailabilityPrice
Twinkle 29 Female Soybean Oil OccasionalTaste Health Bene Brand Repu Price Availability
Dyaus Gha 20 Male Mustard OilOccasionalHealth Bene Taste AvailabilityBrand Repu Price
Ishaan 20 Male Mustard OiOccasionalHealth Bene Brand Repu AvailabilityTaste Price
Kabir ghan 25 Male Olive Oil A few time Price Health Bene Taste Brand Repu Availability
be applicatio very very very very very of refined are you to feature for
interested n do you rarely rarely rarely rarely rarely oil apart try a new Sharma
in seeing primarily available, available, available, available, available, from the refined oil and Co.,
Sharma use 5-always 5-always 5-always 5-always 5-always one you from what
and Co. cooking available) available) available) available) available) currently Sharma would it
produce? oil? [1] [2] [3] [4] [5] use? and Co.? be?
Olive Oil, Stir Frying Yes 5 Light & hea
Olive Oil, Stir Frying Rice Bran Oil Sun flowerMustard OiYes 1 Light & hea
Avocado OiStir Frying Rice Bran OSun flowerCoconut Soy bean OMustard OiYes 4 Affordabilit
Sesame OiFrying Rice Bran O
Soy bean OSun flowerCoconut Mustard OiNo 3 Light & hea
Mustard OiFrying Rice Bran O
Sun flowerMustard OiCoconut Soy bean OYes 1 Organic Cer
Olive Oil Frying Rice Bran Oil Coconut Mustard OilSun flowerNo 3 Organic Cer
demonstr attract most most most most most most
ably you to a effective;5 effective;5 effective;5 effective;5 effective;5 effective;5
sustainabl new -being -being -being -being -being -being
e& refined oil least least least least least least
ethically on the effective) effective) effective) effective) effective) effective)
sourced. shelf? [1] [2] [3] [4] [5] [5]
5 Simple & mi Social Media influencer partnership
2 SustainablePrint ad in TV Commer Online reciSocial Media influenceTV Commercial
5 Clear windoTV Commer Online reciSocial MediPrint ad in food magazines
5 Clear windoOnline recipe videos Social Media influencer partnership
3 Clear windoTV Commer Online reciSocial MediPrint ad in food magazines
4 Clear windoSocial MediPrint ad in Online reciTV Commercial
 oil what important important important important important
type of How often and 5 and 5 and 5 and 5 and 5
refined oil do you being being being being being
do you use least least least least least
currently refined important) important) important) important) important)
Name Age Gender use? oil? [1] [2] [3] [4] [5]
Neelima S 37 Female Mustard OiOccasionalBrand Repu AvailabilityPrice Taste Health Bene
Neha Shar 39 Female Sunflower O A few time Health BeneTaste Price AvailabilityBrand Repu
be applicatio very very very very very of refined are you to feature for
interested n do you rarely rarely rarely rarely rarely oil apart try a new Sharma
in seeing primarily available, available, available, available, available, from the refined oil and Co.,
Sharma use 5-always 5-always 5-always 5-always 5-always one you from what
and Co. cooking available) available) available) available) available) currently Sharma would it
produce? oil? [1] [2] [3] [4] [5] use? and Co.? be?
Sunflower OStir Frying Rice Bran OMustard OiYes 4 Light & hea
Sunflower OFrying Rice Bran O
Mustard OiSun flowerSoy bean OCoconut Maybe 3 Organic Cer
demonstr attract most most most most most most
ably you to a effective;5 effective;5 effective;5 effective;5 effective;5 effective;5
sustainabl new -being -being -being -being -being -being
e& refined oil least least least least least least
ethically on the effective) effective) effective) effective) effective) effective)
sourced. shelf? [1] [2] [3] [4] [5] [5]
4 SustainableOnline reciTV Commer Social MediPrint ad in food magazines
4 SustainableTV Commer Social MediOnline reciPrint ad in food magazines
 oil what important important important important important
type of How often and 5 and 5 and 5 and 5 and 5
refined oil do you being being being being being
do you use least least least least least
currently refined important) important) important) important) important)
Name Age Gender use? oil? [1] [2] [3] [4] [5]
Priya singh 40 Female Olive Oil OccasionalHealth Bene Taste AvailabilityBrand Repu Price
Suman Lat 41 Female Mustard OiOccasionalHealth Bene Taste AvailabilityBrand Repu Price
Sangeetha 41 Female Sunflower OiOnce a da Health Bene Taste Brand Repu Price Availability
Gurpreet k 42 Female Mustard OilA few time Taste Health BenePrice Brand Repu Availability
Kiran Gha 43 Female Mustard OiOccasionalHealth Bene Taste Brand Repu AvailabilityPrice
Bharti jain 44 Female Mustard OilA few time Health Bene Brand Repu Taste AvailabilityPrice
Meet 45 Female Mustard OiOccasionalHealth Bene Brand Repu Taste Price Availability
Upma Gand 47 Female Mustard OiOnce a da Health Bene Brand Repu Taste Price Availability
Milind 41 Male Soybean Oil Once a da Price Brand Repu Health Bene Taste Availability
Devender S 43 Male Mustard OiOccasionalHealth Bene Price AvailabilityBrand Repu Taste
Kunal Daw 43 Male Sunflower O Multiple ti Health BenePrice AvailabilityTaste Brand Repu
Parampreet 44 Male Olive Oil OccasionalHealth Bene Taste Brand Repu AvailabilityPrice
Sandeep V 44 Male Mustard OilA few time Health Bene Price Taste AvailabilityBrand Repu
T P Singh 44 Male Mustard OiOnce a da Health Bene Taste Brand Repu AvailabilityPrice
Devender 47 Male Mustard OiOccasionalHealth Bene Taste Brand Repu Price Availability
Chetan kap 47 Male Sunflower O A few time Brand Repu Taste Health Bene Price Availability
Sandeep S 48 Male Mustard OiOccasionalHealth Bene Taste Brand Repu Price Availability
Abhishek 48 Male Mustard OiA few time AvailabilityBrand Repu Price Health Bene Taste
Sukhdeep 48 Male Mustard oilOccasionalHealth Bene Price Brand Repu AvailabilityTaste
Sandeep P 49 Male Mustard OiOccasionalHealth Bene Taste Brand Repu AvailabilityPrice
Lalit 49 Male Mustard OiOccasionalHealth Bene Taste Brand Repu Price Availability
be applicatio very very very very very of refined are you to feature for
interested n do you rarely rarely rarely rarely rarely oil apart try a new Sharma
in seeing primarily available, available, available, available, available, from the refined oil and Co.,
Sharma use 5-always 5-always 5-always 5-always 5-always one you from what
and Co. cooking available) available) available) available) available) currently Sharma would it
produce? oil? [1] [2] [3] [4] [5] use? and Co.? be?
Pumpkin Se Salad DresMustard OiSun flowerRice Bran O Coconut Soy bean OYes 1 Light & hea
Coconut OiStir Frying Yes Organic Certification
Avocado OiSautéing Mustard OiSun flowerSoy bean ORice Bran O Coconut No 3 Longer Shel
Sunflower OFrying Coconut Soy bean OMustard OiSun flowerRice Bran O Yes 1 Light & hea
Mustard OilGhee Rice Bran O
Coconut Soy bean OSun flowerMustard OiYes 4 Light & hea
Olive Oil, Frying Rice Bran O
Sun flowerSoy bean OCoconut Mustard OiYes 5 Light & hea
Canola Oil Stir Frying Mustard OiRice Bran O
Coconut Soy bean OSun flowerMaybe 3 Light & hea
Mustard OiFrying Rice Bran O
Soy bean OCoconut Mustard OiSun flowerYes 3 Light & hea
Sesame OilSautéing Coconut Rice Bran O Sun flowerSoy bean OMustard OiYes 5 Light & hea
Mustard OiFrying Rice Bran O
Coconut, SSun flower,No 1 Organic Cer
Mustard OiStir Frying Rice Bran OSun flowerMustard OiCoconut Soy bean OMaybe 3 Affordabilit
Sunflower OSautéing Rice Bran Oil No 2 Organic Cer
Olive Oil Stir Frying Sun flowerMustard OiRice Bran OCoconut Soy bean OYes 5 Light & hea
Sunflower OFrying Rice Bran OYes 4 Organic Cer
Mustard OilStir Frying Rice Bran O
Sun flowerMustard OiCoconut Soy bean OYes 1 Organic Cer
Rice Bran OFrying Mustard OiSun flowerSoy bean ORice Bran OCoconut Maybe 3 Light & hea
Mustard OilFrying Mustard OiSun flowerSoy bean OCoconut Rice Bran O Yes 4 Light & hea
Mustard OiFrying Rice Bran O
Soy bean OCoconut Sun flowerMustard OiYes 3 Organic Cer
Mustard OiFrying Rice Bran O
Sun flowerMustard OiCoconut Soy bean OYes 3 Organic Cer
Mustard OiFrying Mustard OiCoconut Sun flowerSoy bean ORice Bran O No 1 Organic Cer
Mustard OilSautéing Rice Bran Oil Soy bean OSun flowerMustard OiYes 1 Light & hea
 demonstr attract most most most most most most
ably you to a effective;5 effective;5 effective;5 effective;5 effective;5 effective;5
sustainabl new -being -being -being -being -being -being
e& refined oil least least least least least least
ethically on the effective) effective) effective) effective) effective) effective)
sourced. shelf? [1] [2] [3] [4] [5] [5]
5 SustainableOnline reciSocial MediTV Commer Print ad in food magazines
Organic Certification Clear window showcasing the oil colour
3 Clear windoTV Commer Online reciSocial MediPrint ad in food magazines
3 Simple & mi TV Commer Online reciPrint ad in food magazines Online recipe videos featuring Sharma Refined Gro
5 Clear windoOnline reciPrint ad in TV Commercial Social Media influencer partnership
3 SustainableTV Commer Social MediOnline reciPrint ad in food magaSocial Media influencer partnership
3 Sustainable/eco-friendly packagiTV Commer Online recipe videos featuring Sharma Refined Groundnut Oil's products
4 SustainableTV Commer Online reciSocial MediPrint ad in food magazines
4 Clear windoTV Commercial
3 Clear windoSocial MediTV Commer Online reciPrint ad in food magazines
5 Simple & mi Social MediOnline reciPrint ad in TV Commercial
2 Clear windoOnline recipe videos featuring Sharma Refined GroundPrint ad in food magazines
5 SustainableTV Commer Online reciSocial MediPrint ad in food magaSocial Media influencer partnership
4 SustainableSocial MediTV Commer Online recipe videos featuring Sharma Refined Groundnut Oil's products
4 SustainableTV Commer Online reciPrint ad in Social Media influencer partnership
3 SustainableTV Commer Online reciSocial MediPrint ad in food magazines
4 Clear window showcasi Online reciPrint ad in TV Commercial Social Media influencer partnership
4 Clear windoPrint ad in TV Commer Online recipe videos featuring Social Media influencer partnership
4 SustainableTV Commer Online reciSocial MediPrint ad in food magazines
5 Clear windoSocial MediOnline reciPrint ad in TV Commercial
5 SustainableTV Commer Social MediOnline reciPrint ad in food magazines
 featuring Sharma Refined Groundnut Oil's products
cer partnership
cer partnership
ined Groundnut Oil's products

cer partnership
ndnut Oil's products

cer partnership
cer partnership
 oil what important important important important important
type of How often and 5 and 5 and 5 and 5 and 5
refined oil do you being being being being being
do you use least least least least least
currently refined important) important) important) important) important)
Name Age Gender use? oil? [1] [2] [3] [4] [5]
Gayathri T 50 Female Sunflower O ccasionalHealth Bene Brand Repu Price Taste Availability
Roopinder 52 Female Mustard OilOccasionalHealth Bene Taste Brand RepuAvailabilityPrice
Sarita nand 55 Female Olive Oil Once a da Health Bene AvailabilityTaste Brand Repu Price
be applicatio very very very very very of refined are you to feature for
interested n do you rarely rarely rarely rarely rarely oil apart try a new Sharma
in seeing primarily available, available, available, available, available, from the refined oil and Co.,
Sharma use 5-always 5-always 5-always 5-always 5-always one you from what
and Co. cooking available) available) available) available) available) currently Sharma would it
produce? oil? [1] [2] [3] [4] [5] use? and Co.? be?
Sunflower OStir Frying Rice Bran O
Soy bean OCoconut Sun flowerMustard OiMaybe 3 Organic Cer
Avocado OiFrying Rice Bran O
Sun flower Mustard OiMaybe 3 Light & hea
Mustard OilSautéing Sun flower,Soy bean ORice Bran Oil Yes 5 Light & hea
demonstr attract most most most most most most
ably you to a effective;5 effective;5 effective;5 effective;5 effective;5 effective;5
sustainabl new -being -being -being -being -being -being
e& refined oil least least least least least least
ethically on the effective) effective) effective) effective) effective) effective)
sourced. shelf? [1] [2] [3] [4] [5] [5]
5 SustainableTV Commer Online reciSocial MediPrint ad in food magazines
3 Clear windoOnline reciSocial MediTV Commercial Print ad in food magazines
5 SustainableOnline reciSocial MediPrint ad in TV Commercial
 Male Female
Type Of Oil
10 to 25 40+ 10 to 25 26 to 40 40+
Soybean Oil 7 1 1 1 0
Sunflower Oil 5 3 2 2 2
Mustard Oil 14 11 3 2 7
Olive Oil 11 4 3 1 4
Rice Bran Oil 1 1 0 1 4
Gingelly Oil 0 0 0 0 1

Male (in percentage) Female (in percentage)

Use of Oil
10 to 25 40+ 10 to 25 26 to 40 40+
Multiple times a Day 11.76 2.94 0.00 0.00 0.00
Once a Day 14.71 5.88 0.00 0.00 15.79
A few times a Week 14.71 8.82 21.05 5.26 10.53
Occasionally 20.59 20.59 5.26 15.79 26.32

100 100.00

Are there any specific refined oils that you would be interested in seeing Sharma and Co. produce?
Male Female
Type Of Oil
10 to 25 40+ 10 to 25 26 to 40 40+
Soybean Oil 4 0 0 0 0
Sunflower Oil 4 2 1 2 2
Mustard Oil 10 8 2 0 4
Olive Oil 10 3 4 0 3
Rice Bran Oil 4 1 0 1 2
Coconut Oil 8 2 2 0 3
Sesame Oil 5 2 2 0 3
Pumpkin Seed Oil 5 1 2 1 1
Avocado Oil 10 0 3 1 3
Grapeseed Oil 4 0 1 0 0
Peanut Oil 6 0 2 1 0
Canola Oil 3 1 1 0 1

In which cooking application do you primarily use cooking oil?

Male (in percentage) Female
Cooking Application
10 to 25 40+ 10 to 25 26 to 40 40+
Frying 16 10 5 3 8
Stir Frying 2 3 2 2 3
Sautéing 4 3 0 0 2
Baking 0 0 0 0 0
Salad Dressing 1 0 0 1 0
34 Male = 100%
19 Fermale = 100%