CONFIDENTIAL
BUSINESS PLAN
SOOTHING SCENTS
DATE PREPARED
07/20/2024
CONTACT
Virat jain
[email protected]
6360883515
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BUSINESS CANVA
KEY PARTNERS VIRAT AARAV VIHAAN SHUBH
KEY RESOURSCES 2 PERIODS OF COE
VALUE PREOPSOTIONS FREE BRAND ADVERTISMENTS
CUSTOMER SEGMENTS PARENTS AND TEENS
REVENUE SYSYEM SELLING CANDLE
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EXECUTIVE SUMMARY
COMPANY OVERVIEW
We aim to deliver our product in mid prices ranges with high quality and a great customer
experience
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PROBLEM & SOLUTION
THE PROBLEM
Our company aim to eliminate smelly rooms and create more ambient and fun nights
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OUR SOLUTION
Use of scented candles and enhanced décor with gel candles
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TARGET MARKET
MARKET SIZE & SEGMENTS
The scented candle market is expected to grow to $5.63 billion by 2031, with a compound annual
growth rate (CAGR) of 6.60% from 2024 to 2031. The market is segmented in a number of ways,
including:
Region
North America and Europe are the largest regional segments, due to high standards of living. East
Asia and South Asia are growing rapidly, due to emerging economies like India, China, and
Southeast Asia.
Distribution channel
The hypermarkets and supermarkets segment is expected to dominate the market, due to the
large selection of scented candles and other home decor items available in these stores.
Wax type
Paraffin wax is the most commonly used wax, due to its availability, ease of use, and ability to hold
high amounts of color and fragrance. Beeswax is also expected to grow in popularity, due to its
sustainability and wellness benefits.
Uses
Scented candles are used for a variety of purposes, including relaxation, aromatherapy, ambiance,
and masking odors. They are also used in hotels and restaurants to decorate dining tables and
create a pleasant atmosphere.
Other factors that are expected to drive the growth of the scented candle market include:
Increasing demand for eco-friendly candles
Growing use of scented candles in spas and households for body massages
Growing home decor trends
Increasing festival celebrations
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COMPETITION
CURRENT ALTERNATIVES TARGET BUYERS ARE USING
Aura décor and Bellavitta candle de luxe
OUR COMPETITIVE ADVANTAGES
We are chepaer with higher quality and more effective ways to produce our products
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FINANCING
SOURCES OF FUNDING
OUR PARENTS
WE ALL HAVE INVESTED RUPEES 2000
VIRAT 20%
AARAV 20%
VIHAAN 20%
SHUBH 20%
TAX 20%
USE OF FUNDING
IN BUYING MATERIAL SUCH AS WAX AND SCENT AND PACKAGING MATERIALS
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