A Thesis Report

On
Bangladesh National Museum:Visitors Experience and Expectation
Supervised by:
Dr. M. Badruzzman Bhuiyan

Professor

Department of Tourism and Hospitality Management

Faculty of Business Studies

University of Dhaka

Prepared by:
Md.Zihad Hosen

ID:004

10th Batch,Section:B

Department of Tourism and Hospitality Management

Faculty of Business Studies

University of Dhaka

Date of Submission: February 23,2022

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 Letter of Transmittal

To
Dr. M. Badruzzaman Bhuiyan
Professor
Department of Tourism and Hospitality Management
Faculty of Business Studies
University of Dhaka
Subject: Submission of Thesis Report.

Dear Sir,

It is a great pleasure and privilege to submit the thesis report titled “Bangladesh National
Museum: Visitors experience and expectation” as a requirement of Bachelor of Business
Administration (BBA) degree.

I am really so grateful to for your guidance and kind co-operation at every step of my endeavor
on this report. I shall remain deeply thankful if the kindly go through the paper and evaluate my
Performance.

Yours Sincerely

------------------------

Md.Zihad Hosen

ID: 004

Batch: 10th

Section: B

Department of Tourism and Hospitality Management

Faculty of Business Studies

University of Dhaka

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 Acknowledgement

I would like to utter the heart felt gratitude to the Almighty Allah. Then I would like to convey
my gratitude and appreciation to my supervisor Professor Dr. Md. Badruzzaman Bhuiyan for his
full support, proficiency and guidelines throughout my study and research. Without his support,
persistence and patience my work would have been wearisome. I would like to thank all the
teachers of Department of Tourism and Hospitality Management for their great awareness in the
research subject and their inspiration to finish my research.

I am highly obliged to my respondent who provide me the information that I needed to conduct
my study. I am also grateful to my friend Durbar Ray who helped me to collect data from my
research area and completing my research project. I would like to thank my parents for their
unconditional love and continuous support during my ups and downs. I also want to thank my
elder brother who are my biggest inspiration from my childhood. Without their facilitation and
mental support, I would not have been able to accomplish my work. Last of all I would like to
convey regards to all of my friends and well-wisher for their continuous support and inspiration
to get my research work done.

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 Certificate of the Supervisor

This is to certify that Md.Zihad Hosen, bearing ID:004, a student from 10th batch of Tourism and
Hospitality Management,University of Dhaka, has completed a thesis report on “ Bangladesh
National Museum: Visitors experience and expectation” under my supervision.
I have gone through the report and it seems satisfactory to submit for the award of the Degree of
Bachelor of Business Administration.
I wish his success in life.

….………………….
Dr. M. Badruzzaman Bhuiyan
Professor
Department of Tourism and Hospitality Management
Faculty of Business Studies
University of Dhaka

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 DECLARATION

“Bangladesh National Museum: Visitors experience and expectation” is a unique work that has
been prepared as a part of the program of Bachelor of Business Administration.
The report is a unique one which is not submitted elsewhere for any academic purpose.The data
and information which are mentioned here are also collected and organized by myself. I am
solely responsible for any kind of misleading or manipulation of data or information in this
report.

Yours Sincerely

------------------------
Md.Zihad Hosen
ID: 004
Batch: 10th
Section: B
Department of Tourism and Hospitality Management
Faculty of Business Studies
University of Dhaka

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 Executive Summary

The research presented an exploratory and descriptive analysis of the visitors experience and
expectation of Bangladesh national museum. These data, therefore, offer an opportunity to look
at the improvement of the museum and its visitors.Bangladesh National Museum is the mirror of
Bangladesh's past glorious history and civilization. It is the repository of our culture and heritage
of thousands’ years old. Located at Shahbagh, Dhaka, very close to Dhaka University
Campus. Bangladesh National Museum started its humble journey in 1913 with a single room,
which is now one of the largest museums of South Asia. It is a four-storied building with a total
floor space of 202, 116 sq. feet.The history of Bangladesh National Museum is eventful and
glorious. The purpose of the paper is to find out what is it that tourists want from Bangladesh
National Museum and art galleries experience. For the purpose of this paper we have carried out
primary research in November, December and January in 2022, in the area of Bangladesh
National Museum including the sample of 100 more tourists. The aim of the research was to
examine visitors experience and expectation towards museum and art galleries. For collecting
data we have used method of interviewing who have visited Bangladesh National Museum.It is
evident that there is a gap between real experiences and tourists expectations. Tourists expect
innovations so museum and art galleries managements have to apply new,more effective
marketing strategies such as to overcome existing business practice. It could be the path for the
increasing number of visitors flow and revenues as well as long term sustainability.

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Table of contents
Contents page Number

Acknowledgement-----------------------------------------------------------------------------------------3
Executive Summary---------------------------------------------------------------------------------------6

Chapter-1: Introduction ----------------------------------------------------------------------------------9

1.1 Background of the study-------------------------------------------------------------------------9
1.2 Importance of the study--------------------------------------------------------------------------9

Chapter-2: Review of literature--------------------------------------------------------------------------10

2.1 Theory grounding the study--------------------------------------------------------------------10
2.2 Museum tourism and context of the study----------------------------------------------------11
2.3 Museum experience and satisfaction----------------------------------------------------------11

Chapter-3: Visitors experiences and expectations towards museums and art galleri--------------12
3.1 Museum and Tourism----------------------------------------------------------------------------12
3.2 Museum Visitors Expectations-----------------------------------------------------------------12
3.3Visitors expectation from Bangladesh National Museum-----------------------------------13
3.4 The Museum Experience-----------------------------------------------------------------------13
3.5 A Nice Museum Enriched with History-------------------------------------------------------14
3.6 Visitors Experience from Bangladesh National Museum-----------------------------------14

Chapter-4: Research methodology------------------------------------------------------------------------16

4.1 Research objectives-------------------------------------------------------------------------------16

4.2 Research questions--------------------------------------------------------------------------------16
4.3 Study instruments---------------------------------------------------------------------------------17
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 4.4 Pre – testing----------------------------------------------------------------------------------------17
4.5 Data collection-------------------------------------------------------------------------------------17
4.6 Data processing and analysis--------------------------------------------------------------------17
4.7 Reliability and validity---------------------------------------------------------------------------18
4.8 Limitation of my study---------------------------------------------------------------------------18

Chapter-5: Findings of the Study--------------------------------------------------------------------------19

demographic information of the respondents-------------------------------------------------19
Research questions information of the respondent-------------------------------------------25

Chapter-6: Discussion---------------------------------------------------------------------------------------30
6.1 Section A ( demographic information of the respondents) ----------------------------------30
6.2 Section B (Research questions information of the respondent)------------------------------30

Chapter-7: Conclusion--------------------------------------------------------------------------------------32

Reference ---------------------------------------------------------------------------------------------------33

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 Chapter-1
Introduction

1.1 Background of the study

Since the earliest times, there have been many factors that lead people to travel. Among these
factors, especially the religious ones have been in the forefront since the middle age.Therefore,
travelling for religious purposes started to become significant among all travels.One of the aims
of religious journeys is one’s desire to worship in this places. The other important aim is one’s
desire to visit sacred places and holy shrines no matter which religion he or she belongs to. In
line with these aims, throughout history people have visited many different places of religious
and scientific attractiveness. Among these attractions,hold on important place. In general,
museums are defined as “places and building in which artistic and scientific works or useful
objects for art and science are preserved and available for public viewing” draws attention to the
fact that today the scope of the definition of museum has expanded in term of tourism and has
also covered places of visitors interest.Museum experiences that are considered as tourist
experiences are a transition or exchange between the museum and its visitors discussed the
experience expectations of museum visitors in their study. They identified it as comfort and
entertainment, cultural entertainment, self-identification, escape and historical remembrance. It
has been determined in the studies that museum experiences differ according to the demographic
characteristics of the visitors and the dimensions of the experience also affect the visitor
satisfaction.

1.2 Importance of the study

The fact that the scope of museums has expanded and they becoming important visitor
attractions have contributed to the importance of managing those areas as well as meeting the
expectations of the visitors over time. Museum administrators are obliged to ensure visitors
satisfaction particularly by capturing their imagination. Within this context, while taking
measures not only to improve museums but also to increase the satisfaction level of visitors, it is
of great importance to take into account of what expectations the visitors of museums have
during these visits and in which direction of their perceptions have developed. Although
museums have become complex and important tourist attractions today,it is observed that not
many studies have been conducted on the expectations and satisfaction of the visitors.However,

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it is known that having little or no feedback from the visitors will fail to guide the museum
administrations. Thus, the current study aims to find out and compare the expectations and
experience of both domestic and foreign tourists who visited Bangladesh National Museum. It is
considered that the findings of the study will provide the museum administration with some
leading insights and will guide further research to be conducted in this field in the near future.

Chapter 2
Review of literature

Literature from various sides and contexts have been reviewed form conducting the study on
Bangladesh National Museum: Visitors experience and expectation. In home and abroad this part
of the study makes it to investigate contents in the light of contribution for the researchers to
assist them to draw some valid and reliable literature have been reviewed.

2.1 Theory grounding the study

This study is underpinned by the experience economy theory. Proponents of this theory argue
that experience economy is built on four experiential domains or realms: entertainment means
desire to enjoy, education means desire to learn, escapist means desire to go and do ‘something’,
and aesthetic means desire to be in a certain place. Theoretically, the theory posits that
experience is a good starting point and an important factor that aids in understanding customer
perception of a product or service attraction.These studies have internationalized the experience
types and developed different scales for examining the relationships among visitor perception,
cruiser experience, golf tourist entertainment, satisfaction, intention to recommend and others.
For example, a recent study on museum tourist experience, found that the four experiential
dimensions determined museum tourist expectation, which significantly predicted future
behaviors. According to the theory, it was important for customers to encounter a unique
experience in order to maximize their satisfaction. As such, for museum tourists within context
to be satisfied, they needed to have experience through encounters with the artifacts and
paintings in the museum.

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2.2 Museum tourism and context of the study

The most profound definition of a museum was proposed by the International Council of
Museums. According to International Council of Museums, museums are non-profit- making
permanent institutions meant to provide unique cultural services, for the development of society,
and are open to the public. Museums are for purposes of education, enjoyment, and for people to
experience their cultural environment. Its indicated that the main roles of museums are to protect
cultural heritage and to attract tourists. Thus, museums take custody of the history and culture of
regions and countries, as they ensure the protection and restoration of cultural artifacts, and
elements associated with the historical past. This implies that museums exist for purposes of
education and sober reflection. Generally, museum destinations could be considered as part of
heritage and cultural tourism. Notably, this form of tourism has socioeconomic benefits to all
interested parties. Further, museum tourism increases sales revenue, enhances the standard of
living, promotes customer advocacy, and enhances sustainable competitive advantage within the
hospitality industry. Museums also provide customers with memorable experiences that
stimulate their emotional, physical, intellectual and spiritual well-being.

2.3 Museum experience and satisfaction

Museums are perceived to offer both tangible (quantity and quality of services delivered) and
intangible experiences (tourist feelings and motivation) to visitors. Tourism literature has argued
that museums are experiential consumption sites for relaxation, cultural education and learning,
and social interaction. This study upholds the view of that museums present overall ‘product’
experience to visitors. For example, the National Museum of Bangladesh presents the history and
classical art ethnography and classical art, contemporary art and world civilization, natural
history, public education, conservation laboratory as well as to present historical past.
Further,museum experience was a valuable kind of offering for which tourists were willing to
pay. Indeed, when the behaviour of museum visitors and their experiences were understood,
tourist’s attraction to specific tourism destinations would be enhanced.In this circumstance,
several important elements of museum experience, such as collections, displays, and
interpretations influenced visitor satisfaction.

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 Chapter 3

Visitors experiences and expectations towards museums and art galleries

In this chapter l will show the Visitors experiences and expectations towards museums and art
galleries that are relevant to my research project. This chapter is arranged in such a way that will
help us to better understand and conceptualize my research topic. This chapter also help to make
a better assumption about my research monograph.

3.1 Museum and Tourism

Museums and galleries are the Bangladeshi's most popular visitor attractions. There are over 200
or 300 people visits per day to national museums alone, and over half of the Bangladeshi’s
student visited a museum or gallery in 2022. Museums and galleries are driving economic
growth and local investment because of their centrality to the tourism industry – they are an all-
weather attraction, encourage secondary spending, directly and indirectly create jobs and make
an area more desirable for investment.

3.2 Museum Visitors Expectations

Throughout the world there has been a significant increase in the number of museums since
the 19th century. Along with this period, the number of museum visits has increased and
museums have become important places over this time.No doubt that this situation has played
an Important role in increasing interest in museums both in terms of tourism attractive and
management. In addition, along with the functional diversification of the museums, there has
been an awakened interest over the issues of identifying what expectations the museum
visitors have and finding out whether these expectations are meet or not. Museums, which play
an important role because of being among tourist attractions, are generally known to focus on
education, conservation, exhibition of works. However, it is also obvious that the visitors
expectations of trying such different experiences as entertainment and internal
satisfaction.Therefore, it has been crucial for museums to be able to understand and meet the
expectations of visitor groups who wish to have different experiences from their visits to the

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museum.In this context, it is an important attempt to involved researchers from different
academic units in the management of some museums with the purpose of understanding the
expectations of people who visit the museums. AT the end study ,it was found out that the
majority of visitors had the expectations of “comfort and entertainment”.

3.3 Visitors expectation from Bangladesh National Museum

As the central repository of Bangladesh and all its artifacts visitors expected more from the
museum.The cu-ration is average, no use of digital HW/Application, very brief information.
Should also have guided tour arrangement for school children and tourist.Collection also needs
to improve.

Here some of the expectation from Bangladesh National Museum:

1. Easy way to entry system
2. Open children play ground
3. Open a restaurant
4. Engaged a tour guider who proper knows about our history and classical art, ethnography and
classical art, natural history, civilization war etc.
5. Proper discuss about the history of art gallery
6. Provide well trained for the employment
7. Ensure proper recreation facility

3.4 The Museum Experience

The Museum of the Bangladeshi’s Revolution brings to life the events, people, and ideas of the
founding of the Bangladesh and inspires a deep appreciation of the importance of the struggle
that established a nation. With original artifacts, immersive galleries, natural history and
recreated historical environments, the experience takes visitors on a chronological journey from
the roots of conflict in the creation of the Bengali Nation. Along the way, visitors learn about the
contemporary art and world civilization, the creation of the Declaration of Independence, the
long years of warfare that achieved victory, and the Revolution’s continuing relevance.

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3.5 A Nice Museum Enriched with History

The Dhaka National Museum, located in Shahbag and just opposite to PG Hospital, is impressive.
It is one of the main tourist attractions in Dhaka City. The museum was established in 1913.
After independence of Bangladesh, Dhaka museum got the status as the national museum. There
are displays of various dynasties of rulers e.g. the Pal, Shen, Baro (12) Bhuyians, and Mughals.
A lot of traditional folk, paintings and handicrafts are available here. The best section is on the
1971 Liberation War, which is well documented with a lot of visual documents.

It remains open from Saturday-Wednesday during 10:30 AM-5:30 PM and Friday during 3:00
PM-8:00 PM. A ticket having a nominal price is required to enter the museum. It often allows
free entry to children & disabled people on national holidays. Camera is not allowed inside the
museum.

It is indeed a great display of the history and daily life in Bangladesh. Everybody interested in
the country, people or culture should pay a visit.

3.6 Visitors Experience from Bangladesh National Museum

A very rich museum

Bangladesh National Museum is very rich and people love to visit this place to learn Bangladesh,
from history to culture, past to present, art, craft, liberation war, lives and livelihood.

Explore Bangladesh culture, history and heritage.

Good collection of lots of items, which will give you a good idea of Bangladesh culture, history,
living style and heritage. Not so big. To see properly, one should spend minimum 6 hours time.

Resourceful!
Bangladesh National Museum is a resourceful place. Its very educational for children. Museums
Authority should remain open till 8:00pm everyday so that people can visit after office.

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A grand museum on a national scale
This museum is planned and designed to showcase the history and heritage of an independent
state on a national scale. The time span covered by this museum is quite elaborate. It boasts to
project past and present of Bangladesh spanning an impressive thousand year old history and
heritage with a solid background of even longer span of pre- and proto- history. It is majestically
located in the heart of modern Dhaka known as the cultural and educational hub of the capital
city.Overlooking the famous Shahbagh square and adjacent to main campus of the University of
Dhaka, the highest seat of learning in this land, the national museum has itself become a symbol
and icon of national and state pride and glory. It indeed offers many windows to the historical
and national identity, ethos and discourse. It constructs among its viewers a sense of Bangladeshi
national identity and citizenship presenting a very unique natural and historical evolution and
process culminating in the formation of the modern state of People's Republic of Bangladesh in
1971.

An overview on Bangladesh civilizations, cultures and nature

A very interesting museum which gives an overall idea of the country. It's divided in many
sections: Nature & Animals (Birds, Mammals), Life in Bangladesh (landscapes, rural life),
Tribes, Pottery, Archaeology, Sculpture (bronze, Buddhist and Hindu deities), Architecture
(large photos of the most important monuments of the country), Inscriptions (stone inscriptions
in Sanskrit, ancient Bengali, Arabic and Persian), Coins from different periods (Delhi Sultanate,
Bengal Sultanate, British). Really worth a visit.

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 Chapter 4
Research methodology

4.1 Research objectives

The main purpose of the study is to explore the experience and expectation of visitors who visit
Bangladesh National Museum and compare the experience and expectation of domestic and
foreign tourists. With this purpose, data were gathered from November 1 to January 31(2022)
through a questionnaire completed by 100 tourists who visited Bangladesh National
Museum.The data base of this study consisted of 100 valid questionnaires. After the
questionnaire form was constructed, a total of 45 visitors were asked to respond the
questionnaire form under the plot study in order to check the reliability of the scale. Moreover, 5
question to determine the participants experience and expectation of their visit to the Bangladesh
National Museum. Most of the visitors who visit Bangladesh National Museum are domestic.
Few of them are foreign too. They visit Bangladesh National Museum with family, friends,
colleague, lonely, children and so on. Their main motive to visit the Bangladesh National
Museum to know about the Bangladeshi culture , history, ethnography and world civilization. In
this study we found that most of the visitors were student.In this study I have addressed
following issues:

 To understand motive of visitors

 To analysis visitors experience and expectation

 To explore what type of tourist more visit in Bangladesh National Museum

4.2 Research questions

In my study I have figured out some main following questions:

★What’s your motive coming for Bangladesh National Museum?

★Who did visit come with you?

★Where are you from?

★What do you do?

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★ Did you find out any lacking Bangladesh National Museum?

★ What are your experience from Bangladesh National Museum?

★ Could you share me your expectation from Bangladesh National Museum?

Selection of the study area: For the purpose of carrying out the study I have selected
Bangladesh National Museum area. Total visitors rate is 98% domestic tourist and 2% for
foreign tourist. This study investigates the effect of tourist experience and expectation on
museum visitors’ satisfaction. The finding confirms that visitors’ experience has a positive effect
on tourist satisfaction. It could be inferred that visitor expectations were likely to have been met
because of the cultural values and the associated service quality from the providers.
Sampling: I have followed random sampling for my study. As a quantitative inquiry I have
developed a questionnaire and conducted structured interview around 100 respondents.
Research has been conducted in to Bangladesh National Museum area.

4.3 Study instruments

To conduct my study, I had used some instrument. The instruments of my study were pens,
pencils, diaries, mobile phone and other necessary materials.

4.4 Pre – testing

Pretest is an important part in research paper which makes the paper more authentic in terms
of reliability. I did more than 30 pretest and figure out that the visitors experience and
expectation from Bangladesh National Museum.

4.5 Data collection

After getting access in my research area my first job was to find out the visitors who visits
Bangladesh National Museum. After I started collecting data through structured questionnaire
that I had developed previously.

4.6 Data processing and analysis

After collecting data from my respondent through structured interview I did excel to get
authentic and reliable result.

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4.7 Reliability and validity
This study is conducted by collecting information through structured interview. I have collected
data with sincerity and attention. During interview I gave enough time so that interview could
be finished smoothly. I allocated time about 10 minutes during interview. During developing
questionnaire, I put questions that are more relevant with my study to make this project more
valid. I had put more valid option so that I can get exact answer from my respondent.

4.8 Limitation of my study

I had interviewed during pandemic it was really difficult task because most of the visitors do not
sharing their experience and expectation.

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 Chapter 5
Findings of the study

Section A: (Demographic information of the respondent)

Among the respondent 65% are male and 35% are female. In this study large number of
respondent are male.

5.1

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In this study I will show you which ages visitors most visit in Bangladesh National Museum. In
this category we can see the large number of 20-30 ages visitors who visit Bangladesh National
Museum.

5.2

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Religion status of 100 respondents. In this chart we can see which type of visitors most visit in
Bangladesh National Museum.

5.3

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In this research the majority of the participants are married. We can see that the 58% participants
are married and 42% participants are single.

5.4

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In my research paper I find out category of educational status for 100 respondent. I find out six
type of educational status that is Primary school, High school, College, University, Masters level
and illiterate. We can see the most of the participants are University level.

5.5

For my research purpose I collected 100 respondents demographic information one of them is
occupational status. For the occupational status I figured out three types of occupation among the

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respondents that is Day labor, Job holder and student. In this chart we can see the most of visitors
are job holder who visit Bangladesh National Museum.

5.6

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Section B: (Research questions information of the respondent)

Question 1: What’s your motive coming for Bangladesh National Museum?

For my research purpose to know the visitors experience and expectation I find out some of the
resources of Bangladesh National Museum. This category of resources will be shown in exhibit
5.7

5.7

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Question 2: Who did visit come with you?

In this chart I will shown you some of the category of people among the 100 respondents who
visit Bangladesh National Museum.

5.8

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Question 3: Where are you from?

In this chart I figured out two types of visitors that who lived in Dhaka city and who lived
outside of Dhaka city.

5.9

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Question 4: Did you find out any lacking Bangladesh National Museum?

In this question most of the respondent answer is “YES”. That will shown below the chart:

5.10

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Question 5: Have any experience from Bangladesh National Museum?

From the question I collected the information of visitors experience who visit Bangladesh
National Museum.

5.11

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 Chapter 6
Discussion

6.1 Section A (demographic information of the respondents)

Among the respondent 65% are male and 35% are female. In this study large number of
respondent are male.In this study has shown you which ages visitors most visit in Bangladesh
National Museum. In this category we can see the large number of 20-30 ages visitors who visit
Bangladesh National Museum. About 87% respondents have Muslim, 11% respondent have
Hindu and 2% respondents have others religion.In this research the majority of the participants
are married. We can see that the 58% participants are married and 42% participants are single.In
this research the majority of the participants are married. We can see that the 58% participants
are married and 42% participants are single.In my research paper I find out category of
educational status for 100 respondent. I find out six type of educational status that is Primary
school, High school, College, University, Masters level and illiterate. We can see the most of the
participants are University level.For my research purpose I collected 100 respondents
demographic information one of them is occupational status. For the occupational status I figured
out three types of occupation among the respondents that is Day labor, Job holder and student. In
this chart we can see the most of visitors are job holder who visit Bangladesh National Museum.
About 62% respondent are job holder, 35% respondent are student and 3% respondents are day
labor.This study has shown most of the visitors who visit Bangladesh National Museum.

6.2 Section B (Research questions information of the respondent)

For my research purpose to know the visitors experience and expectation I find out some of the
resources of Bangladesh National Museum. This category of resources will be shown in exhibit
5.7. According to this study who visit Bangladesh National Museum about 32% respondents
have alone, 28% respondents have family, 20% respondents have children, 7% respondents have
spouse and 13% respondents have others. According to this study two types of visitors that who
lived in Dhaka city and who lived outside of Dhaka city. Among the respondents 83% visitors
answer is YES and 17% respondent answer is NO for the lacking of Bangladesh National
Museum.From the question I collected the information of visitors experience who visit
Bangladesh National Museum. About 93% respondents have experience and 7% respondents
have no experience from the Bangladesh National Museum.

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Suggestions for future studies are as follows:

 As mentioned in the research limitations above, the questionnaire developed by this study
should be further tested and modified in order to enhance the reliability, validity and
application scope.
 Since the statements of Bangladesh National Museum lack a clear definition and
measurement of experience, this study designed a questionnaire of museum visitor
experiences and measured visitor expectations. The research finding not only serves as a
measurement tool for future theoretical validation, but also indicates core factors of different
expectations and further classifies and names them. It should enhance the development of
related theories.
 Ek, Larsen, Hornskov and Mansfeldt suggested that visitor experience is a dynamic
framework, and visitors are active performers and producers. When recording texts of the
visiting experience, this study had the same finding. Therefore, future studies on visitor
experiences or experience expectations should “be there” and use the perspective of the
visitors or be close to them.
 This study demonstrated that visitors’ family life cycles can be related to their museum
experience expectations. Future studies can further probe this phenomenon. Besides, OP&A
(2007) visitor studies and other research suggest that the social experience in a museum is
very important to this generation. Research also suggests that effective marketing for this
generation requires different approaches than those museums typically use.
 The differences and similarities of experience expectations between non-visitors (or
potential visitors) who currently do not enjoy visiting museums, and visitors who enjoy
visiting museums. Since this study did not aim to explore the reasons for any dislike of
visiting museums, there are no more data to analyze non-visitors. However, in visitor studies,
non-visitors are also critical, since museums should not only keep the original visitors, but
also create new visitors, and cause high expectations for the next visit. Therefore, future
studies can study non-visitors, including the gap between their experience expectations and
actual perceptions, as well as causes of the gap.
 The further research might well reveal that, within the general expectations revealed by the
research, there is likely to be much greater complexity when looking at individuals,
reflecting the personal, social and physical contexts discussed in the article.

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 Chapter 7

Conclusion:
This research aims to investigate visitors experience and expectation the destination of
Bangladesh National Museum. More specifically, this study also investigates the significant
moderating role of visiting frequency on the relationship between visitors and Bangladesh
National Museum. Museums offer unique collections for tourists’ education and recreation while
providing a better understanding of the cross-cultural diversity of societies. The research was
conducted with 100 or more tourists visiting the National Museum in Bangladesh, with questions
relating to experience, satisfaction, loyalty and willingness to pay more.Museum experiences that
are considered as tourist experiences are a transition or exchange between the museum and its
visitors discussed the experience expectations of museum visitors in their study. The purpose of
the paper is to find out what is it that tourists want from Bangladesh National Museum and art
galleries experience. For the purpose of this paper we have carried out primary research in
November, December and January in 2022, in the area of Bangladesh National Museum
including the sample of 100 more tourists.The aim of the research was to examine visitors
experience and expectation towards museum and art galleries.

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Reference

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Museum:-A-unique-tourism-attraction

https://redib.org/Record/oai_articulo3166708-museum-experience-satisfaction-
moderating-role-visiting-frequency-national-museum-ghana

https://www.tripadvisor.com/ShowUserReviews-g293936-d547453-r462924164-
Bangladesh_National_Museum-Dhaka_City_Dhaka_Division.html

https://www.iosrjournals.org/iosr-jbm/papers/Vol21-issue3/Series-
2/C2103021223.pdf

http://www.bangladeshmuseum.gov.bd/

https://en.wikipedia.org/wiki/Bangladesh_National_Museum

https://www.researchgate.net/publication/257087325_A_study_of_experience_exp
ectations_of_museum_visitors

https://www.emerald.com/insight/content/doi/10.1108/IHR-04-2020-
0009/full/html#abstract

https://www.researchgate.net/publication/257087325_A_study_of_experience_exp
ectations_of_museum_visitors

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https://www.academia.edu/7354795/A_Comparison_of_Museum_Visitors_Expect
ations_within_the_Context_of_Faith_Tourism

https://www.facebook.com/bnmbd

https://bnm.org.bd/site/

Thank You

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