Anil Sekhar K

Sr Salesforce B2B Commerce Cloud Developer

Summary :
 Sr Salesforce B2B Commerce Cloud Architect/Sr.Developer with 14+ years of professional experience on
software application Development, Configuration, Architecture, Administration, Testing and implementation.
 Expert in developing web applications in both front-end and back-end on Cloudcraze/Salesforce B2B Commerce
applications and Salesforce B2C Commerce Cloud (formerly Demandware)
 All aspects of Salesforce Application development in CloudCraze / Salesforce B2B Commerce Cloud along
with Salesforce CRM, Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Velocity, Salesforce
Marketing Cloud and Salesforce Community Cloud.
 Expertise in Custom Object Design, Workflows and Approval Processes and Classes Development and
Deployment, Visualforce Page, Extension and Controller Development.
 Proficient in headless commerce implementations using Salesforce PWA kit.
 Extensive experience working on CPQ products like Salesforce CPQ (formerly Steel Brick CPQ), APPTUS, IBM
sterling CPQ.
 Worked on Configuration of the Contract management and revenue management with using of Apttus CPQ.
 Experience in the development of Salesforce CPQ using APIs and Callback classes for creating pricing constraint
rules
 Generated Revenue recognition status automatically with Apttus CPQ.
 Involved in Apttus CPQ (Configure, Price& Quote) design, mapped to the Salesforce custom objects, and involved in
Apttus Advanced Workflow Approvals.
 Experience with APPTUS CPQ for subscription, billing, invoicing and can take control of sales process from Quote to
Cash.
 Implemented Quote to cash solution using Apttus CPQ and salesforce integration for automating quoting, contracting,
and billing process.
 Experience developing solutions for the Apttus Contract Lifecycle Management (CLM) and Configure, Price Quote
(CPQ) systems including X- Author for Word &Excel, development of clause libraries and contract templates.
 Worked in Retail, Chemical, Healthcare, Hi-Tech, Telecom, Energy, Manufacturing and Logistics Industries.
 Expertise in single sign-on authentication and authorization implementations using OKTA and other SAML interfaces.
 Experience in developing Wave Apps, Datasets, Lenses and Dashboards in Einstein Analytics. Worked with
Salesforce Sales Analytics and Service Analytics standard applications in Einstein Analytics.
 Experience in architecting backend systems integrating with Salesforce Commerce Cloud and optimizing them for top
performance
 Experience implementing all modules of e-Commerce (Product Information, Content Management, Order
Management, Pricing and Promotions in both B2B and B2C
 Worked on Cloudcraze in B2B Commerce to allow business to deliver highly personalized shopping experience.
 Worked on B2B for Marketplace management to manage vendor relationships, track transactions, and ensure
smooth interactions between buyers and sellers.
 Lead content strategy for Salesforce B2B commerce(CloudCraze) under Mergers and Acquisitions within the
Salesforce Customer Success.
 Extensive Commerce experience, including the implementation and configuration using Controllers and
Pipelines; OCAPI, Global web properties with multiple sites, locales, and currencies; System Objects, Custom
Objects, Jobs, Services, and Products; Cartridge integrations; Content Slots, Content Assets, and ISML
templates; Promotions, Campaigns, and Coupons; Payment Gateways
 Expert in using SFCC platform technology and API to manipulate data, integrating with external services,
creating jobs for processing data as well as developing in commerce cloud Storefront Reference Architecture
(SFRA), isml templates and working with JavaScript, HTML and CSS on the front end.
 Expertise in Lightning Conversion and Component Development, Web Services and API integrations, Content
Management, Chatter/Social Enterprise, HTML, CSS, Javascript, jQuery, Angular JS, AJAX and Aura
frameworks.
 Worked in various industries to design and implement Salesforce.com solutions for all applications.
 Comprehensive knowledge of day-to-day Salesforce management, data processes and security, and the ability
to address complex business processes with reliable solutions.
 Experienced in Sales Cloud and Service Cloud configuration, Apex and Visualforce, solution design, Lightning
Integration and Development, SOAP and RESTful integrations.
 Experienced working with various App exchange products or CPQ products like Salesforce CPQ (formerly Steel
Brick CPQ), IBM sterling CPQ, APPTUS.
 Worked extensively in Demandware, CloudCraze, Mulesoft, Dell Boomi and on various SFDC standard objects
Accounts, Contacts, Opportunities, Leads, Campaigns, Cases, Solutions, Communities, Reports and
Dashboards.
 Worked as Salesforce Administrator – maintaining users, profiles, roles, permission sets, workflows, backups,
help users fine tune reports, white-list IP addresses, sharing rules, fixing data and more
 Extensive experience in developing Apex Triggers, Apex Classes, Test classes and Visual Force pages
employing standard and custom controllers, SOQL and SOSL queries
 Expertise in migrations and deployment of code from one environment to other
using Autorabit tool, Force.com IDE deployment wizard, Mavens mate and Workbench Deployment Wizard.
Also have hands on experience in ANT Migration.
 Worked on Live Agent Deployment, coordinated with UAT team, involved in writing Function Requirement Specs
 Developed Visualforce pages (Custom tabs, Custom Objects, Reports, Analytical snapshots, and Dashboards),
Apex Classes and Custom Objects using Apex Programming on Force.com platform
 Extensive experience in Integrating Salesforce Applications with Inventory Management Systems and Order
Management Systems and third party systems using REST and SOAP API.
 Experience configuring/Customization of Lead Process and Case Management using Sales Cloud and Service
Cloud.
 Good expertise of object-oriented programming for creating Apex classes using Salesforce Design Patterns to
implement out of box requirements to fulfil the business needs.
 Worked on different Asynchronous operation like Future Methods, Quable Apex, Batch Apex and Scheduled
Apex to implement bulk DML operations and call Web Services.
 Hands on Implementation of AWS and Azure skills and understanding of Microservices and Containerization,
Docker Components and Orchestration using Swarm/Kubernetes.
 Expertise in search (Apache Solr and Endeca), WCM, PayPal, Cyber Source, Paymetric, Vertex, Vistex,
Address Validation, In-Store Pickup, Pre-Order, Promotion Engine and gift cards.
 Extensive experience in AWS DevOps processes, CI pipeline and Unit Testing frameworks.
 Experience on Agile development model, migrating code between environments using inbound/outbound
change set and ANT for deployments and change management
 Experience in creating wave analytics datasets, lenses dashboards and apps by extracting data from multiple
data sources across the organization.
 Expertise in creating salesforce native dashboard and reports. Worked on SDocs to create adhoc reports.
 Committed to excellence, self-motivator, quick-learner, team player, and a prudent developer with strong
problem solving, analytical skills and communication skills.

Key Skills:
Databases : Oracle, SQL Server, Sybase.
Operating Systems : Windows, Linux, iOS
Programming Languages : C, C++, Java
User Interface Development : HTML, CSS, JavaScript, jQuery, Angular JS, AJAX, Aura, API
CRM : Siebel CRM, Salesforce CRM.
Analytics : Siebel Analytics, Salesforce Wave Analytics
Others : GITHUB, GIT, MS Office, QC, ServiceNow, Test Center, Agile, Scrum,
Education:
 M.S in Computer Science, New Jersey Institute of Technology, New Jersey.
 B.S in Computer Science & Engineering, New Jersey Institute of Technology, New Jersey.

Professional Experience:

Salesforce B2B Commerce Cloud Lead / Sr. Developer Oct 2021 – present
Project: Carter’s Retail Inc, Atlanta, GA

Responsibilities:
 Proficient in Data Migration from Traditional Applications to Salesforce and CloudCraze using Data Loader,
Utility and Informatica on Demand.
 Configured Community/Portal functionality in support of CloudCraze
 Practiced upon SOQL & SOSL within Governor Limits for data manipulation needs of the application using
Force.com Explorer.
 Experience in architecting backend systems integrating with Salesforce Commerce Cloud and optimizing them
for top performance. Expertise in OCAPI and Hook.
 Implemented Salesforce B2B (Cloudcraze) interfaces integrated with external applications Lightning
components and design Parameters from lightning Design systems (LDS) Customized lightning Components
were built using JavaScript on the client side and apex on server side.
 Worked on CPQ Enhancements in Salesforce/Steelbrick. Created multiple conga contract template based on
requirement. Worked on production incidents on Salesforce cpq,Conga CLM, Salesforce configuration and
customizations. Created simple and configurable Products. Worked on optimization of different objects like
opportunity,Account,Case. Implemented advanced approvals for Quote approval Process. Created custom
Objects, custom fields, custom settings, custom labels, workflow rules, field update, and email alerts.
 Used Apttus CPQ to configure price and quotes for the organization based on regional prices. Managed CPQ
process from both SFDC opportunity and Excel.
 Worked with Apex Triggers for automation process. connecting the Zuora connector for salesforce cpq by using the
global methods.
 Using the Zuora CPQ programmatically mainly for creating and submitting the Salesforce CPQ contracts to Zuora by
automating manual steps during the quoting process.
 Implemented the Zuora WSDL by schema set up by including all the correct fields, such as tax fields and custom
fields. synchronizing the Zuora CPQ by adding additional custom fields and configuring from salesforce to zuora.
 Used Vlocity Communications for Marketing, Sales, Service, CPQ, Contract and Order management
 Deployed the code to higher environment such as to production using the CI/CD features of Azure DevOps
 Worked closely with Pricing and Quoting Leaders to ensure a coherent design and deployment of Apttus CPQ.
 Worked on Salesforce CPQ (Steel brick) pricing using list, cost/markup, percent total, block, price rules, and calculator
plugins, system and user discounts and filter rule.
 Performed Steel brick CPQ related configuration for product setup, approval matrices, approval rules, process
builders, flows.
 Familiar with Business Process Modeling (BPM) and its techniques such as Flow chart, Functional flow Block
diagram, Control flow diagram, Gantt chart, BPMN 2.0, UML and EPC
 Using vlocity Data Raptors, Vlocity Integration procedures, Communications worked on Sales, Marketing. Service,
Retail, EPC, CPQ, Contract and Order Management applications.
 Implemented Paypal payment gateway and Affirm. Zenkraft Integration and Process out cartridge integration.
 Created custom cartridge for campaign management using SFMC.
 Developer Commerce experience, including the implementation and configuration using Controllers and
Pipelines; Global web properties with multiple sites, locales, and currencies; System Objects, Custom Objects,
Jobs, Services, and Products; Cartridge integrations; Content Slots, Content Assets, and ISML templates;
Promotions, Campaigns, and Coupons; Paymetric Payment Gateway
 Implemented the Gift Certificate, Pre-order, Auto-Replenishment Subscription, Loyalty Reward functionality to
the site.
 Worked on e-gift cards details to include Purchase detail in Order Export xml.
 Integrated 8 external system including Bazaarvoice, Responsys, Omniture
 Integrating and Customizing Third-Party modules. Fixing issues and Quota violations.
Salesforce B2B Commerce Cloud Lead / Sr. Developer Dec 2019 – Sept 2021
Project: Lubrizol, OH
Responsibilities:
 Implemented SFCC platform technology and API to manipulate data, integrating with external services, creating
jobs for processing data as well as developing in commerce cloud Storefront Reference Architecture (SFRA),
isml templates and working with JavaScript, HTML and CSS on the front end.
 Also implemented Salesforce B2B (Cloudcraze) interfaces integrated with external applications.
 Designed and implemented Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud,
Salesforce Community Cloud and Salesforce Commerce Cloud application including external integrations.
 Customized Salesforce CRM pages. Developed visual force pages and Apex classes using salesforce design
patterns to implement business logic using data collections like List, Set and Map.
 Experience in architecting backend systems integrating with Salesforce Commerce Cloud and optimizing them
for top performance. Expertise in OCAPI and Hook.
 Extensive SFCC experience, including the implementation and configuration using Controllers and Pipelines;
Global web properties with multiple sites, locales, and currencies; System Objects, Custom Objects, Jobs,
Services, and Products; Cartridge integrations; Content Slots, Content Assets, and ISML templates; Promotions,
Campaigns, and Coupons; Paymetric Payment Gateway
 Writing SOQL queries and DML queries to retrieve data in to visual force pages and then format in the
Salesforce tabs and screens.
 Performed Salesforce Marketing Cloud initiatives including: Developing and Mantaining large volumes of
deadline-driven email campaigns and assets Management of email channel calendar and Direct Mail. Reporting
on email campaigns (status and outcomes) for various stakeholders. Crossdepartmental collaboration on major
projects and new initiatives. Effectively communicate between technical, operational and strategy groups .
Created many Data extensions to accomodate custom scenarios. Congured and designed journey's using
journey Builder. Automated the import, extract and Query activity using Automation Studio. Used Dynamic
content for subject lines.
 Build CPQ Quoting & Product configuration and pricing. Customer has a large family of product with many
dependent components and were adding product at individual SKU level.The ask was to improve the user
experience, simplify the quoting process and help the sales team with guided selling and product configuration.
Presented multiple product configuration options and then build the selected configuration.As, there were many
configurators, build a apex program to load the CPQ configurators. Used the pricing rules to build the
discounting logic and reduce the complexity of existing process.
 Worked on Extensions to change standard functionality of salesforce standard buttons and components.
 Used AMPscripting to use data from DataExtensions. Used SOAP API in order to invoke triggers and create
redundant data.
 Worked on Batch Apex and schedule Apex to run long running queries, bulk DML operations and web services.
 Created after Insert, before insert and after update triggers for automated actions performed backend during
DML operations.
 Created data integration rules and duplicate rules for better data management.
 Involved in writing Test Classes to test apex classes developed during the development process.
 Created workflow rules and defined related tasks, Email alerts, and field updates.
 Worked on writing Apex Classes (Schema Programming) to retrieve Salesforce standard object properties which
are used to implement additional functionality.
 Profile and order migration from legacy systems to Salesforce using Informatica.
 Worked on Salesforce Lightning framework, App builder and communities.
 Integrated UI frameworks (Angular JS and AJAX, Aura) with visual force for better UI experience and easy to
develop UI interfaces.
 Worked on Analytics Cloud to retrieve data from multiple data sources across organization and present in
different views based on the user access levels.
 Configured the Json files to integrate data between salesforce and third-party systems data. Also worked on
REST and SOAP API.
 Upgraded from Exact target 1.0 to Salesforce Marketing 2.0. Setup and implemented Salesforce marketing
cloud 2.0 org. Worked on Content builder to creating content templates. Integrated with Salesforce by using
Marketing cloud connector (V5). Created custom Landing pages and Approval pages. Worked on Automation
studios and also created related Activities. Worked on AMP scripts while creating the Email templates. Worked
on Lead creating process in Salesforce from landing pages.
 Installed and Configured Steelbrick CPQ to easily configure sales life cycle.
 Worked on Analytics Cloud to build user friendly and easy to understand lenses, dashboards and Wave
Analytics Apps.
 Worked on Salesforce Higher end module configuration and customization.
 Migrated salesforce code between environments using outbound/inbound changesets and ANT for
deployments.
 Worked on REST and SOAP web services to integrate MailChimp and Postmark. Also worked on integrating
SMS feature in Salesforce.

Salesforce B2B Cloudcraze Developer June 2015 – Nov 2019

Project: 3M, Minneapolis, MN
Responsibilities:
 Worked on Creating permission sets and sharing rules to grant extra access to a specific group or user based
on the requirement in Salesforce Commerce / Demandware.
 Worked on Creating custom objects and fields using Master-Detail, lookup and hierarchical relations.
 Extensive SFCC experience, including the implementation and configuration using Controllers and Pipelines;
Global web properties with multiple sites, locales, and currencies; System Objects, Custom Objects, Jobs,
Services, and Products; Cartridge integrations; Content Slots, Content Assets, and ISML templates; Promotions,
Campaigns, and Coupons; Cybersource Payment Gateway
 Worked on Creating custom formula fields to implement complex business logic and created validation rules to
implement the business rules and restrictions.
 Created Several page layouts and mini page layouts to create the screens based on the user roles and profiles.
 Created workflows and approval process to automate the actions which are performed by the system at the
backend to meet the business requirement.
 Created rich and user-friendly visual force pages using advanced features and techniques.
 Created Apex classes to implement out of box requirements to fulfil the business needs.
 Created different reports like Tabular report, Summary Report, Matrix report and display these reports in the
dashboard for user friendly GUI. Worked on SDocs to create adhoc reports.
 Involved in deploying code across environments using inbound and outbound change sets to migrate the code
developed.
 Helped/trained end users to explain salesforce navigation and features.
 Identified and prepared the team for Automation Tasks to support the clients to ease their efforts.
 Developed and configured various Reports and Report Folders for different user profiles based on the
organization initiatives.

Cloudcraze Consultant August 2012 – May 2015

Project: T-Mobile, Frisco, TX
Responsibilities:
 Created dimensions, dimension hierarchies, levels (to support drilldown), level-based calculations and defined
level attributes, level keys.
 As a key member of the team, worked with business users to understand their existing processes and IT
systems for requirement gathering and analysis phase.
 Involved in design, development, testing, deployment and production support.
 Created detailed data mapping document for integrating legacy systems with Salesforce.com.
 Configured user’s roles, permissions and profiles as per business requirements.
 Worked on various Salesforce objects like Accounts, Contacts, Leads, Opportunities, Analytic Snapshots,
Reports and Dashboards.
 Developed various Custom Objects, Tabs, Components, VisualForce pages and Controllers.
 Developed Apex Classes, Triggers.
 Developed and configured various Custom Reports and Report folders for different user profiles.
 Developed and deployed Workflows and Approval Process wherever necessary.
 Created Page Layouts, Search Layouts to organize fields, custom links, related lists and other components on a
record detail and edit pages.
 Used collaboration tool Chatter for status update, document sharing, customize profiles, applications and
internal networking.
 Configured Salesforce.com security profiles and custom object supporting integration and enhancements.
 Created profiles and implemented object level, field level and record level security.
 Used the Sandbox for testing and migrated the code to the deployment instance after testing.
 Extensively used Apex Data Loader to Import/Export of data.
 Developed various Custom Reports, Dashboards and deployed them for different business user levels.
 Provided the training to the business users to use the application and develop their own custom reports.
 Trained the users with ongoing changes and technologies, keep the documentation up-to-date.

Cloudcraze Consultant August 2010 – July 2012

Project: Wesco, Pittsburgh, PA
Responsibilities::
 Develop customized UI, utilizing Visualforce, Javascript, and Apex, for various applications on the Salesforce
Platform
while simplifying user interactions.
 Evaluate business requirements and automate those processes by building approval processes, workflow rules,
email
 alerts, flows, and email templates in Salesforce.
 Worked on Creating permission sets and sharing rules to grant extra access to a specific group or user based
on the requirement.
 Worked on Creating custom objects and fields using Master-Detail, lookup and hierarchical relations.
 Design, test, and implement configurations, enhancements, and code changes to ensure compatibility when
migrating
from sandbox to production.