ICT505 Data Analytics
Assignment 3 – Individual Assignment
Overview
This assignment involves comprehensive research on the use of machine learning methods
for predicting customer churn. Students are required to find various machine learning
algorithms, explore their application in customer retention strategies, and evaluate their
effectiveness using academic literature. The assignment concludes with a detailed report
that combines all the research findings, organized in a clear way to demonstrate a thorough
understanding of machine learning in customer churn prediction.
Problem Statement
This is an individual assessment task. Each student is required to submit a report of
approximately 2000 words. This report should consist of:
Abstract: Summarizes your findings. (2 marks)
Introduction: Explains machine learning algorithms, customer churn prediction, why this
topic is interesting and important for other researchers, and the history of the topic. (4
marks)
Literature Review: Surveys the latest techniques from academic research papers
regarding customer churn prediction. The aim of this part of the report is to
demonstrate a deep and thorough understanding of existing machine learning
techniques for customer churn prediction. (6 marks)
Dataset Description: Describes one of the datasets that other researchers used for
customer churn prediction, including the construction of datasets and the features
identified for classification. (3 marks)
Methodology: Depicts the workflow of customer churn prediction, describing the
process of conducting customer churn prediction. (2 marks)
Conclusion: Summarizes the key findings of your research and suggests potential
future work. (2 marks)
TEQSA: PRV14311 Australia Advance Education Group Pty Ltd. trading as P a g e |1
CRICOS: 03836J Sydney International School of Technology and Commerce
ABN 74 613 055 440 |ACN 613 055 440
Level 14/233 Castlereagh Street, Sydney NSW 2000
This unit requires you to use APA system of referencing. See Sydney International’s
quick reference guide. It should be used in conjunction with the online tool Academic
Writer: https://extras.apa.org/apastyle/basics-7e/#/. All reports must include at least 5
academic references which must be done using APA7 reference style. (1 mark)
Timelines and Expectations
- Case Study Report and Presentation (30%): 20% for the Report and 10% for a
10min recorded video of presentation.
- Record your presentation using PowerPoint, ensuring that it includes both
voice and video and upload on Moodle.
- Individual Report and recorded video of presentation: Due date: 1st of
September by 11:59 pm.
- Expected word count 2000 words
Learning Outcomes Assessed
The following course learning outcomes are assessed by completing this
assessment task:
ULO1: Exhibit comprehension of the fundamental principles of data analysis,
including theoretical frameworks and methodologies applicable to business and
social contexts.
ULO2: Exhibit a high level of expertise in assessing data analytics methods critically
to solve real-world problems.
ULO3: Exhibit the ability to critically draw from and evaluate research and data at
an industry and organizational level to formulate effective strategies and plans.
ULO4: Exhibit a high level of written and verbal communication skills relevant to the
planning, design, and implementation of a technical solution.
Submission
All assessments must be submitted through Turnitin on Moodle.
Marking Criteria
Refer to the attached marking guide.
TEQSA: PRV14311 Australia Advance Education Group Pty Ltd. trading as P a g e |2
CRICOS: 03836J Sydney International School of Technology and Commerce
ABN 74 613 055 440 |ACN 613 055 440
Level 14/233 Castlereagh Street, Sydney NSW 2000
Criteria High Dis nc on Dis nc on (D) Credit (C) Pass (P) Fail (F)
(HD)
Abstract Comprehensive Detailed Clear summary Basic summary No summary or
(2 marks) and concise summary of with some key with minimal unclear
summary of findings points key points summary
findings
Introduc on Extremely Engaging, good Clear Basic Unclear
(4 marks) engaging, background, and explana on, explana on, explana on, no
detailed clear plan general limited background,
background, and background, and background, and and unclear
clear plan overall plan plan plan
Literature Deep Good Sa sfactory Limited No
Review understanding, understanding, understanding, understanding, understanding,
(6 marks) extensive relevant some academic few academic no academic
academic academic sources sources sources
sources sources
Dataset Clear descrip on Good Basic Limited No descrip on
Descrip on of dataset, descrip on of descrip on of descrip on of or unclear
(3 marks) construc on, dataset, dataset, dataset, descrip on
preprocessing, construc on, construc on, construc on,
and features preprocessing, preprocessing, preprocessing,
and features and features and features
Methodology Clear and Clear steps for Basic steps for Minimal steps No workflow
(2 marks) detailed steps workflow workflow for workflow steps or unclear
for workflow workflow
Conclusion Excellent Good summary, Basic summary, Minimal No summary or
(2 marks) summary, relevant final final comment summary, weak unclear
insigh ul final comment provided final comment summary and
comment final comment
APA Perfect APA Minor errors in Some forma ng Many forma ng Incorrect
Referencing style, all sources APA style, all errors, all errors, all referencing
(1 mark) correctly cited sources cited sources included sources included style or no
references
Content & Highly engaging, Well-organized Clear content, Poorly delivered, No presenta on
Delivery comprehensive content, some unclear content or completely
(10 marks) content engaging engagement unclear content
delivery
TEQSA: PRV14311 Australia Advance Education Group Pty Ltd. trading as P a g e |3
CRICOS: 03836J Sydney International School of Technology and Commerce
ABN 74 613 055 440 |ACN 613 055 440
Level 14/233 Castlereagh Street, Sydney NSW 2000
