Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND

MUNICIPAL GOVERNMENT OF TALAVERA
Diaz Street, Pag-Asa District, Talavera, Nueva Ecija, Philippines

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

“A Feasibility Study of Potato Ice Cream in Talavera Nueva Ecija”

A Marketing Research Presented to

the Faculty of College of Management and Business Technology

Nueva Ecija University of Science and Technology

Talavera Campus, Talavera, Nueva Ecija

In Partial Fulfillment

of the Requirement for the Course

Bachelor of Science in Business Administration

Major in Marketing

Bastan, Marry Jaycel N.

Caperlac, Cindy C.

Dosho, Megumi Herushi B.

Tel No. (044) 958-2961

Email: [email protected]
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 Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND

MUNICIPAL GOVERNMENT OF TALAVERA
Diaz Street, Pag-Asa District, Talavera, Nueva Ecija, Philippines

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

December 2024

Management Aspect

It is implied in this section that the type of business is clearly described. organization most
appropriate for the project under consideration, the organizational structure, the quantity of employees
required, their credentials, and their pay, and the anticipated schedule prior to the project's execution. It
needs to be prepared for maximum efficiency. The management element outlines the responsibilities
and duties assigned to every worker. To ensure the success of the firm, the management duties include
staffing, organizing, directing, and planning There will be controlling. Among the advantages of
prosperous companies is their competitive personnel.

Form of Ownership

The Potato Ice Cream Business will adopt a sole proprietorship form of business ownership.
This type of business entity is owned and operated by one individual, with no legal distinction between
the owner and the business. The owner will have direct control over all aspects of the business,
including operations, marketing, and finance. Additionally, the owner will be fully responsible for the
business’s financial obligations, which may include debts, losses, or loans.

This form of business organization offers several key advantages:

1. Simplicity in Organization: It is easy to establish, and the cost of setting up is minimal,

making it an accessible option for a small, niche business like potato ice cream production.
2. Sole Beneficiary of Profits: The owner enjoys all profits generated by the business without
the need to share them with partners or shareholders.

Tel No. (044) 958-2961

Email: [email protected]
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 Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND

MUNICIPAL GOVERNMENT OF TALAVERA
Diaz Street, Pag-Asa District, Talavera, Nueva Ecija, Philippines

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

3. Fewer Government Restrictions: There are fewer legal requirements and less stringent
government regulations compared to other forms of business ownership, making it easier to
manage the legal and operational aspects of the business.
4. Flexibility in Termination: The business can be easily terminated if the owner decides to exit
the market, with minimal bureaucratic processes involved.

5. Simple Organizational Structure: The business will adopt a line organizational structure,
which is suitable for a small enterprise. This structure provides clear lines of authority,
making decision-making and communication more direct and efficient, as all roles report
back to the owner.

Manpower Requirement

The proposed business will need the services of three personnel: (1) Ceo/Manager Person for
making ice cream (1) sales personnel (1) server personnel

Organizational Structure
The organizational chart that will be presented is a diagram that shows the structure of the
organization and the relationships and relative ranks of its parts and positions/jobs.

Tel No. (044) 958-2961

Email: [email protected]
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 Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND

MUNICIPAL GOVERNMENT OF TALAVERA
Diaz Street, Pag-Asa District, Talavera, Nueva Ecija, Philippines

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

CEO/ OWNER

(Ice cream maker)

SALES PERSONNEL SERVER PERSONNEL

Personnel Requirement; Job Description; and Qualification Standards

This section discusses the different functions and policies that have been developed and put into
action over the course of the company. The presumptions are determined by the efficient structure of the
company, the number of employees required, and the qualifications standards of the company. Generally
speaking, job analysis includes the Job Title, the three terms that pertain to the role are Job Title, Job
Specification, and Job Description. In order to accomplish corporate success, each authority must
complete its specific tasks. governed by the responsibilities and tasks assigned.

Job Description 1. General Manager/Owner

➢ Oversee daily operations including production, quality control, and employee performance.
➢ Develop and implement business strategy to drive growth and profitability.
➢ Manage financials: create budgets, control costs, and analyze financial data to ensure
profitability.
➢ Hire and train staff: ensure all employees understand their roles in production, sales, and
marketing.
➢ Create and manage staff schedules: ensure all shifts are covered, maintaining smooth production
flow.

Tel No. (044) 958-2961

Email: [email protected]
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 Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND

MUNICIPAL GOVERNMENT OF TALAVERA
Diaz Street, Pag-Asa District, Talavera, Nueva Ecija, Philippines

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

➢ Manage employee performance: provide feedback, offer training, and terminate

underperforming staff as needed.
➢ Build and maintain customer relationships: communicate with retailers and resellers to expand
market reach.
➢ Promote the company’s image: represent the brand by collaborating with customers, government
entities, and community organizations.
➢ Ensure product quality: implement and enforce strict quality control standards throughout
production.
➢ Develop and execute marketing strategies to grow the business and increase brand awareness.
➢ Conduct market research: identify new opportunities for product development and business
expansion.
➢ Ensure legal compliance: adhere to food safety regulations and other business laws.
➢ Foster community and government relations: build partnerships with local stakeholders to
enhance business operations.
➢ Train employees: ensure excellent customer service and adherence to production best practices.
➢ Implement ongoing staff development: encourage continuous learning and skills enhancement.

Qualification Standards:
➢ Male/Female, 20 years old and above.
➢ Graduate of Business Administration or any managerial course.
➢ Proven work experience in business management.
➢ Hospitable, approachable, and strong leadership skills.
➢ Proficient in time management, budgeting, and problem-solving.
➢ Ability to handle employees, customers, and suppliers effectively.
2. Cashier

Job Description:

Tel No. (044) 958-2961

Email: [email protected]
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 Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND

MUNICIPAL GOVERNMENT OF TALAVERA
Diaz Street, Pag-Asa District, Talavera, Nueva Ecija, Philippines

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

➢ Facilitate smooth transactions between the business and customers.

➢ Welcome customers, answer their questions, and provide recommendations.
➢ Operate payment systems like cash registers, scanners, and other related devices.
➢ Keep checkout areas clean and organized.
➢ Handle physical and online orders efficiently.
➢ Collect payments in cash, credit cards, and other electronic methods.
➢ Respond to customer inquiries about products or services.
➢ Accurately reconcile cash drawers and sales receipts.
➢ Track financial transactions and report irregularities.
➢ Assist in production and packaging of potato ice cream products when needed.

Qualification Standards:
➢ 20 years old and above.
➢ High school diploma or GED required.
➢ Minimum of 3-6 months of cashier experience, handling money.
➢ Ability to calculate sales and manage cash efficiently.
➢ Precision in balancing sales revenues and assisting customers.
3. Ice Cream Maker

Job Description:
➢ Prepare and mix ingredients for potato ice cream, ensuring precise measurements and quality
standards.

➢ Operate and maintain ice cream-making equipment and machinery, including batch freezers and
pasteurizers.
➢ Monitor the freezing process to achieve the desired texture and consistency of the ice cream.
➢ Conduct quality control checks on the finished product to ensure taste, texture, and appearance
meet company standards.

Tel No. (044) 958-2961

Email: [email protected]
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 Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND

MUNICIPAL GOVERNMENT OF TALAVERA
Diaz Street, Pag-Asa District, Talavera, Nueva Ecija, Philippines

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

➢ Experiment with different potato varieties and flavors to develop new ice cream recipes.
➢ Collaborate with the general manager and kitchen staff to ensure efficient production and timely
delivery of products.
➢ Maintain cleanliness and organization of the production area, adhering to food safety and
hygiene regulations.
➢ Keep accurate records of production batches, including ingredient usage and machine settings.
➢ Assist in the training of new staff in ice cream production techniques and best practices.
➢ Stay updated on industry trends and innovations in ice cream production.

Qualification Standards:
➢ 18 years old and above.
➢ High school diploma or equivalent preferred; culinary or food science education is a plus.

➢ Previous experience in ice cream making or food production preferred.

➢ Strong attention to detail and ability to follow recipes accurately.
➢ Knowledge of food safety standards and best practices in food production.
➢ Ability to operate and maintain specialized equipment and machinery.
➢ Strong problem-solving skills and ability to work under pressure.
➢ Good communication skills and ability to work collaboratively with a team.
➢ Physical stamina to stand for long periods and perform repetitive tasks.

4. Server

Job Description:
➢ Welcome customers and provide a friendly and engaging dining experience.
➢ Present and explain the menu offerings, including various potato ice cream flavors. ➢ Take
customer orders accurately and ensure timely delivery of food and beverages.
➢ Serve potato ice cream products and other menu items while maintaining presentation standards.

Tel No. (044) 958-2961

Email: [email protected]
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 Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND

MUNICIPAL GOVERNMENT OF TALAVERA
Diaz Street, Pag-Asa District, Talavera, Nueva Ecija, Philippines

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

➢ Handle customer inquiries, feedback, and complaints in a professional manner.

➢ Process payments using cash registers or payment systems.
➢ Maintain cleanliness and organization of the dining area, including tables and serving stations.
➢ Collaborate with kitchen staff to ensure efficient service and timely food preparation.
➢ Assist in restocking supplies and inventory management as needed.
➢ Promote special offers or new flavors to enhance customer experience and boost sales.

Qualification Standards:
➢ 18 years old and above.
➢ High school diploma or equivalent preferred.
➢ Previous experience in a serving or customer service role is an advantage.
➢ Strong communication and interpersonal skills to interact effectively with customers.
➢ Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
➢ Basic math skills for handling cash and processing payments accurately.
➢ A positive attitude and a commitment to providing excellent customer service. ➢ Knowledge of
food safety practices and ability to adhere to hygiene standards.
➢ Flexibility to work various shifts, including evenings, weekends, and holidays as needed.

Hiring and Training Program

The potato ice cream company places a strong emphasis on employing staff members who have
a passion for innovation and appropriate experience in the food industry. Employees are trained in food
safety, customer service, and product knowledge after being hired, which guarantees constant quality
and clear communication of the brand's distinctive products. Additionally, the organization promotes
ongoing development by offering chances for product development meetings and culinary workshops,

Tel No. (044) 958-2961

Email: [email protected]
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 Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND

MUNICIPAL GOVERNMENT OF TALAVERA
Diaz Street, Pag-Asa District, Talavera, Nueva Ecija, Philippines

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

which aid in the team's ability to keep on top of trends, develop new tastes, and contribute to the long-
term prosperity of the enterprise.

Salaries and Benefits

The salaries of the employees shall be computed on a monthly basis and paid not later than 13th
day of each month. Employees will be compensated base on their position and performance.
SCHEDULE OF SALARIES AND OTHER BENEFITS
Position Basic Salary 13th Month Pay Total Per Year
Ceo/Manager 12,000 12,000 144,000
(Ice Cream Maker)
Cashier 9,000 9,000 108,000
Server 9,000 9,000 108,000
Total P360,000

Continuation
Benefits Monthly Business Share Annual Business Share
SSS 405 4,860
Pag-Ibig 180 2,160
PhilHealth 360 4,320
Total P11,340

The total salary expense for a year is P360,000. The total expense of the business for the
employees benefits for a year is P11,340.

Note: There will be a deduction from the monthly salary of the employee because it represents
its personal share in SSS, Pag-Ibig Fund, and PhilHealth.

Legal Requirements

a. Business Name Permit from the Department of Trade and Industry (DTI)
b. Sanitary Permit

Tel No. (044) 958-2961

Email: [email protected]
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 Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND

MUNICIPAL GOVERNMENT OF TALAVERA
Diaz Street, Pag-Asa District, Talavera, Nueva Ecija, Philippines

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

c. Registration from the Bureau if Internal Revenue (BIR)

d. Mayor’s Permit
e. Barangay Clearance

Legal Requirements Fees

Business Name Permit from the Department of 530

Trade and Industry (DTI)
Sanitary Permit 300

Registration from the Bureau if Internal Revenue 500

(BIR)
Mayor’s Permit 500

Barangay Clearance 200

Organizational Policies

General Policies

Business Hours: The business will be open from 10:00 am to 6:00 pm every Monday to Friday.

Employee Attire: Employees must wear (Specific Attire, e.g., uniforms, aprons) to maintain a
professional appearance.

Hygiene and Sanitation: Strict adherence to hygiene and sanitation practices is mandatory,
especially in the production area. Regular cleaning and disinfection should be carried out.

Product Quality: The highest quality ingredients will be used to ensure the best possible taste
and texture of the potato ice cream.

Tel No. (044) 958-2961

Email: [email protected]
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and Technology
ISO 9001:2015 CERTIFIED
 Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND

MUNICIPAL GOVERNMENT OF TALAVERA
Diaz Street, Pag-Asa District, Talavera, Nueva Ecija, Philippines

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

Customer Service: Excellent customer service is a top priority. Employees should be friendly,
helpful, and knowledgeable about the products.

Production Policies

Production Schedule: Production will be scheduled based on demand to minimize waste

and ensure freshness.

Quality Control: Regular quality checks will be conducted throughout the production
process to ensure that the ice cream meets the highest standards.

Ingredient Sourcing: Ingredients will be sourced from reputable suppliers to guarantee quality
and consistency.

Employee Policies
Work Hours: Employees will work 7 hours per day. Overtime may be required as needed.

Time Management: Employees are expected to be punctual and manage their time effectively.

Communication: Open and honest communication between employees and management is

encouraged.

Conflict Resolution: Any conflicts that arise should be addressed promptly and professionally.

Selection hiring process

To improve hiring and retention efficiency, as well as ensure consistency and compliance in the
selection process, The researchers will use a structured approach to evaluating applicants based on the
skills and capabilities required to produce high-quality potato-based ice cream. The process begins with
job postings, both internally and externally via various platforms. Applications will be reviewed to
ensure that applicants meet the basic requirements, followed by an initial interview with HR to assess
communication skills, and interest in innovation. Shortlisted applicants will be evaluated via a technical

Tel No. (044) 958-2961

Email: [email protected]
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 Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND

MUNICIPAL GOVERNMENT OF TALAVERA
Diaz Street, Pag-Asa District, Talavera, Nueva Ecija, Philippines

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

interview with management, during which they will demonstrate their knowledge of ice cream
production, food safety, and problem-solving abilities.

A practical demonstration may also be required to demonstrate their skills in ice cream
production and flavor development. The owners will make the final decision after thoroughly reviewing
each applicant's performance in interviews and practical tests. The applicant who was chosen will be
given a formal job offer, go through on boarding, and receive specialized training. A three-month
probation period will follow, during which the employee's performance will be monitored via regular
feedback and reviews to ensure that it meets company standards.

Projected Time Table

Se N
De Ja
pt Oc ov Fe
ce M A A
e to e nu br M Ju Jul
Activities m ar pri ug
m be m ar ua ay ne y
be ch l ust
be r be y ry
r
r r

Preparation of
Feasibility Study

Recipe
Development

Source of
Financing
Compliance of
Legal
Requirements

Tel No. (044) 958-2961

Email: [email protected]
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 Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND

MUNICIPAL GOVERNMENT OF TALAVERA
Diaz Street, Pag-Asa District, Talavera, Nueva Ecija, Philippines

COLLEGE OF MANAGEMENT AND BUSINESS TECHNOLOGY

Purchasing of
Equipment and
Supplies

Kitchen setup and

renovation

Staff recruitment
and training

Promotions,
Marketing and
Branding
strategies
Start of
Production and
Quality Control
Opening of the
Business

Tel No. (044) 958-2961

Email: [email protected]
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