Ekalimon BP
Ekalimon BP
EQUIPMENT`S
COLLEGE
ii
DECLARATION
This business plan is the work of my hands and brain it has never been presented by anybody.
This information is so unique that no one has ever presented every this entitled in the business
plan is originated from my thoughts.
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DEDICATION
I dedicate this work to my parents for the support they have offered me. I also dedicate this work
to my friends who helped me on some of the ideas of writing this business plan.
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Contents
BUSINESS PLAN ........................................................................................................................... i
ACKNOWLEDGEMENT .............................................................................................................. ii
DECLARATION ........................................................................................................................... iii
DEDICATION ............................................................................................................................... iv
CHAPTER ONE ............................................................................................................................. 1
1. BUSINESS DESCRIPTION ................................................................................................ 1
1.1. MARKET PLAN.............................................................................................................. 1
1.2. ORGANIZATION AND MANAGEMENT .................................................................... 1
1.3. OPERATIONAL PLAN .................................................................................................. 1
1.4. FINANCIAL PLAN ......................................................................................................... 1
CHAPTER TWO ............................................................................................................................ 2
2. BUSINESS DESCRIPTION ................................................................................................ 2
2.1. BUSINESS NAME .......................................................................................................... 2
2.2. BUSINESS LOCATION AND ADDRESS ..................................................................... 2
2.2.1. MAP OF THE PROPOSED BUSINESS LOCATION ................................................ 3
2.3. FORM OF BUSINESS OWNERSHIP ............................................................................ 4
2.3.1. PROPRIETORSHIP PROFILE .................................................................................... 4
2.3.2. CAPITAL INVESTMENT ........................................................................................... 4
2.4. TYPE OF THE BUSINESS ............................................................................................. 4
2.5. PRODUCTS AND SERVICES ....................................................................................... 5
2.6. INDUSTRY ...................................................................................................................... 5
2.6.1. NAME OF THE INDUSTRY ...................................................................................... 5
2.6.2. COMPETITION FROM OTHER FIRMS ................................................................... 5
2.7. GOALS OF THE BUSINESS .......................................................................................... 6
2.7.1. LONG OR SHORT TERM GOALS ............................................................................ 6
2.7.2. LONG TERM GOALS ................................................................................................. 6
2.7.3. SHORT TERM GOALS ............................................................................................... 6
2.8. THE ENTRY AND GROWTH STRATEGY .................................................................. 6
CHAPTER THREE ........................................................................................................................ 7
3. MARKETING PLAN .......................................................................................................... 7
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3.1. CUSTOMERS .................................................................................................................. 7
3.2. MARKET SHARE ........................................................................................................... 7
3.2.1. PIE CHART OF COMPETITORS MARKET SHARE ............................................... 8
3.3. METHODS OF PROMOTION AND ADVERTISING .................................................. 8
3.4. COMPETITORS .............................................................................................................. 9
3.5. PRICING STRATEGY .................................................................................................... 9
3.6. SALES TACTICS .......................................................................................................... 10
3.7. DISTRIBUTION STRATEGY ...................................................................................... 10
CHAPTER FOUR ......................................................................................................................... 11
4. ORGANIZATION AND MANAGEMENT...................................................................... 11
4.1. ORGANIZATIONAL STRUCTURE ............................................................................ 11
4.2. KEY MANAGEMENT PERSONNEL.......................................................................... 12
4.3. RECRUITMENT TRAINING AND PROMOTION OF PERSONNEL ...................... 12
4.3.1. RECRUITMENT ........................................................................................................ 12
4.3.2. TRAINING ................................................................................................................. 12
4.3.3. PROMOTION PERSONNEL .................................................................................... 12
4.4. RENUMERATION AND INCENTIVES ...................................................................... 13
4.4.1. STRUCTURE OF THE SALARIES PAID TO STAFF MEMBERS ........................ 13
4.5. LICENSE PERMIT AND BY LAWS ........................................................................... 13
4.5.1. LICENSE .................................................................................................................... 13
4.5.2. PERMIT...................................................................................................................... 13
4.5.3. LAWS ......................................................................................................................... 13
4.6. SUPPORTIVE SERVICES ............................................................................................ 13
CHAPTER FIVE .......................................................................................................................... 15
5. PRODUCTION AND OPERATIONAL PLANS ............................................................. 15
5.1. PRODUCTION FACILITIES / CAPACITY ................................................................. 15
5.2. PRODUCTION COST ................................................................................................... 15
5.3. PRODUCTION PROCESS ............................................................................................ 15
5.3.1. FEATURES OF THE PRODUCTS ........................................................................... 15
5.3.2. EXTERNAL FEATURES AFFECTING PRODUCTION PROCESS ...................... 15
5.3.3. INTERNAL FEATURES AFFECTINGB PRODUCTION PROCESS .................... 15
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5.3.4. PLANS TO OVERCOME EXTERNAL AND INTERNAL FACTORS .................. 16
5.4. LABOUR COST ............................................................................................................ 16
5.5. OVERHEAD COST ....................................................................................................... 16
5.6. PRODUCTION STRATEGY ........................................................................................ 16
5.7. REGULATIONS AFFECTING OPERATION ............................................................. 16
5.7.1. HEALTH REGULATIONS ....................................................................................... 16
5.7.2. TRADE MARKS AND COPY RIGHTS ................................................................... 16
5.7.3. SAFETY REGULATIONS ........................................................................................ 17
CHAPTER SIX ............................................................................................................................. 18
6. FINANCIAL PLAN........................................................................................................... 18
6.1. PROJECTED CASH FLOW STATEMENT FOR THE 1ST YEAR ............................ 18
6.2. PROJECTED CASH FLOW STATEMENT FOR THE 2ND YEAR ........................... 19
6.3. PROJECTED CASH FLOW STATEMENT FOR THE 3RD YEAR ........................... 20
6.4. PROFORMA BALANCE SHEET FOR THE 3RD YEAR........................................... 21
6.5. BREAK EVEN ANALYSIS FOR THE 1ST YEAR ..................................................... 22
6.5.1. BREAK ANALYSIS FOR THE 2ND YEAR ............................................................ 22
6.5.2. BREAK EVEN ANALYSIS FOR THE 3RD YEAR ................................................ 22
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EXECUTIVE SUMMARY FOR KALIMAX SURVEY WORKSHOP AND EQUIPMENT
SHOP
Business Description: Kalimax Survey Workshop and Equipment Shop, located along the
Lodwar to Kitale highway, aims to serve the growing Lodwar area with high-quality survey
equipment and services. The business, managed by Kalimon and Maximilla, will operate from
Monday to Saturday, 8:00 AM to 5:00 PM.
Market Plan: The market is promising due to rapid development in Lodwar. Kalimax plans to
use advertising and a medium-level pricing strategy to attract customers at county and sub-
county levels.
Organization and Management: The business will have four personnel: a Manager, Deputy
Manager, Subordinate, and Security Guard. Kalimon, the owner, has a diploma in Land
Surveying and Mapping Engineering.
Financial Plan: With a capital investment of KSHS 2,730,000 sourced from family, loans,
savings, and friends, the business expects to maintain financial records diligently for profit
assessment and expansion.
Operational Plan: Kalimax will use a streamlined process where customers receive receipts
upon payment and collect products from staff. Consultancy services will be available near the
reception.
Products and Services: The shop will sell a variety of survey equipment, including tape
measures, GPS units, theodolites, and real-time kinematic devices. Quality storage and security
measures will be implemented.
Industry and Competition: Operating in the trade industry, Kalimax faces competition from
firms like Ekai Electronics and the Ministry of Land. Competitive strategies include maintaining
lower prices and high-quality products.
Marketing and Sales: Kalimax will target government institutions, commercial customers, and
individual buyers. Marketing efforts will include online advertising and media promotions.
Financial Projections: The business projects significant growth, with detailed cash flow
statements indicating steady increases in revenue and expenses over three years. Break-even
analysis shows positive contribution margins.This summary outlines Kalimax's strategic plans to
establish a successful survey equipment business in a competitive and growing market.
2
CHAPTER ONE
1. BUSINESS DESCRIPTION
The name of the business will be Kalimax survey workshop and equipment shop. The business
will be located at Kanamkemer along the Lodwar to Kitale highway near Rexona building.
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CHAPTER TWO
2. BUSINESS DESCRIPTION
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2.2.1. MAP OF THE PROPOSED BUSINESS LOCATION
KITALE HIGHWAY
BODABODA STAGE
ANTIDOTE KALIMAX
WORKSHOP
ELECTONICS
EKAI
ELECTRONICS
LAPUR BAR
REXONA
KANAM HIGHWAY
LODWAR TOWN
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2.3. FORM OF BUSINESS OWNERSHIP
The form of business ownership will be a sole proprietorship since the owner is the financer of
the business thus capital will be induced by the owner. Knowledge and skills will be acquired
from the business owner or individual.
The profit is enjoyed by the owner of the business this is because he has invented his energy and
resources to the business therefore he must be accounted to both profit and loss.
He is the one involved in the management and controlling of the business.
Ensures that the products and services are made available to the customers.
A sole proprietor funds the business financially so as to ensure that the business objectives or
goals are achieved successfully.
2.3.1. PROPRIETORSHIP PROFILE
The proposed form of business will be owned by kalimon who is a Kenyan by citizenship aged
28 years and a resident of Turkana central. He has a Diploma in land surveying and mapping
Engineering.
SOURCE AMOUNT
Family members 800,000
Loans from Banks 600,000
Personal savings 750,000
Friends and relatives 580,000
TOTAL 2,730,000
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I will ensure that all materials required by my customers are made readily available to them. This
is to ensure that the customer’s demands are mate accordingly. I will also ensure that good
relationship is made between me and my customers to promote unity among us and promotion of
the products I will be offering to them.
2.6. INDUSTRY
This form of business falls under trade industry, whereby products like Gunter’s chain, plump
fork (bob), dumpy level and staff are actually used in survey linear measurement in land.
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2.7. GOALS OF THE BUSINESS
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CHAPTER THREE
3. MARKETING PLAN
This form of business will be selling its products at affordable prices, good quality and exact
quantity to attract many customers.
3.1. CUSTOMERS
Our client area: that is survey workshop and equipment engineers.
Government institutions: these are public institutions like schools i.e. technical
vocational education trainings (TVET), libraries and hospitals owned by the government
will also be our customer as they are able to purchase on our survey instruments, tape
measures, ranging rods, dumpy levels, staffs and replacing crashed out machines in the
ministries.
Commercial customers: these are engineers who have the knowledge and skills in
survey construction and installation of AutoCAD and arch cad. They take the tender from
the business to supply materials suitable for construction.
Individual customers: these are the ordinary customers who come to buy products or
materials for their own use.
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3.2.1. PIE CHART OF COMPETITORS MARKET SHARE
The following charts below shows the shares in the market between two competing businesses in
two years.
1ST YEAR
Sales
KALIMON SURVEY
WORKSHOP
EKAI ELECTRICALS
2ND YEAR
Sales
KALIMON SURVEY
WORKSHOP
EKAI ELECTRICALS
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In this form of business method of promotion and advertising will be through Facebook and what
sap other ways will be through advertising our products on media i.e. radios and televisions this
is to make a wide range of people access our products. Our emails addresses and contacts will
also be displayed for easy assessments of our products.
3.4. COMPETITORS
This form of business faces stiff competition from EKAI ELECTRONICS which is located on a
strategic point near Robert junction where many people pass by and this attracts many customers
to access his products.
The following are competitor’s weaknesses and strengths of the business;
WEAKNESSES
Lack of enough resources to compete with other business men
Lack of skills and knowledge to run the business compared to other Engineers
They lack support from the donor that they will be collaborating with them
Provision of the same products in the local market
Differences in products prices
STRENGTHS
Lowering your prices in the sale of your products
Hear customer’s grievances and make proper decisions
Being creative and innovative in the business
Bringing the choice of your customer’s preferences
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3.6. SALES TACTICS
Sales tactics refers to strategies which are aimed at promoting the purchasing of a given product.
Offering discount to the customers so that they can continue buying your products. Offering
credit facilities to the customers so that they may exist on buying of the products offered in the
business. I will also use free samples to the customers in my business so that a group of people
may come and buy goods from your business.
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CHAPTER FOUR
MANAGING DIRECTOR
The above managerial staff will be aiming at providing sufficient services so as to enhance the
business and facilitate its activities perfectly.
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4.2. KEY MANAGEMENT PERSONNEL
This business will involve the skilled and qualified staff to carry out operations of the business
successfully. There will be recruitment of hardworking and committed staffs to perform the
business operation for the enhancement of adequate production of good results for the progress
of the business.
The managing board will comprise of the managing director, deputy managing director and the
subordinate staff. The managing director will plan all the activities that will be taking place in
the business. He or she must ensure that there are adequate resources required in the business in
order to run and operate well.
The deputy managing director will be working hand in hand with the manager of the business
that is assisting some tasks done by the manager. He or she is hold responsible when the manager
is not around and can work on behave of the manager in his absence. Subordinate staff will be
individuals helping in other activities such as transporting of the surveying materials from the
center, selling of the products and cleaning of the business environment.
The security guard will provide security to the products of the business and ensuring that order is
maintained around the business area and he ensures that order is observed at the place of work.
4.3.1. RECRUITMENT
The owners of the business will recruit staff members by putting in consideration their skills,
qualifications and ability to do work. The recruitment determines the nature of staffs required,
the managing board will use external requirement as a source of recruiting the employees
The business will use advertisement has a method of recruiting members of the staff. The
managing director must have a degree in survey and equipment engineering. 3years experience.
The subordinate staff that is cleaner must have completed his or her secondary education with a
certified certificate for reference.
The security guard must have at least a certificate of secondary education and worked at least 4
years with other security agencies or operations i.e. G4S, K.K
4.3.2. TRAINING
After recruitment of the staff, they will be provided with training programs so as to improve their
operation skills and knowledge. The top management will ensure that the staff members are well
equipped with skills of performing their various tasks in progression or success of the business
operation. It will be a two week training whereby all foodstuffs and allowances will be
accommodated by the managerial.
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4.4. RENUMERATION AND INCENTIVES
The staff will be involved in decision making whereby they will come together and make
policies that governs them in the business operation and involved in bargaining power of wages
and salaries administration.
The staff will be provided with incentives like allowances according to their performance and
their welfares. The incentives will be given to the staff to the benefit of motivating them. The
staff will be paid to a chain command. However, the management will ensure that each staff
member is paid according to the work done.
4.5.1. LICENSE
The owner of the business will visit the municipal office to seek for license so as to start and
operate a business. The licensing authority will have to indicate that the owner of the business
will be given an okay or yes for commencing the business and taxes will be imposed to the
owner.
4.5.2. PERMIT
On the other hand the owner of the business will be issued with permit to run the business with
the specified period of time.
The business owner will be given date of commencing the business with the consent of
municipal offer.
4.5.3. LAWS
The government will impose by laws and regulations that will govern the operation and working
boundaries of the operating form of business activities. These by laws set up by the government
are to regulate the business and facilitate the proper progress of the business.
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CHAPTER FIVE
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Lack of enough materials for survey construction and measures.
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5.7.3. SAFETY REGULATIONS
The business should work strictly under its operational activities and this is done by registering
to the ministry of trade and industry so that a certificate of incorporation will be issued by
registrar of business. This will compile with government rules and regulations so that your
business may be permitted to operate anywhere in the country. It will be also advantageous to the
business management people as it will be legal for them to purchase and supply their goods
without fear.
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CHAPTER SIX
6. FINANCIAL PLAN
SALES 400 5000 6000 5000 5000 5000 2000 3000 3000 5000 6000 1000
0 0
T. SALES 900 1400 2000 25000 3000 3500 3700 4000 4300 4800 5400 6400
0 0 0 0 0 0 0 0 0 0 0
EXPENSES
ELECTRICITY 120 130 140 110 100 120 130 110 80 90 100 110
WATER 60 70 80 50 50 60 90 60 40 50 50 60
RENT 500 500 500 500 500 500 500 500 500 500 500 500
MAINTAINAN 200 100 120 130 140 100 120 100 120 100 110 130
CE
SALARIES 200 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000
0
FUEL 250 300 280 300 800 300 180 200 200 220 200 180
INSURANCE 200 200 200 200 200 200 200 200 200 200 200 200
T.EXPENSES 333 3300 3320 3290 3290 3280 3200 3170 3140 3160 3160 3180
0
NET CASH 567 1070 1668 21710 2671 3172 3380 3683 3986 4484 5084 6082
FLOW 0 0 0 0 0 0 0 0 0 0 0
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6.2. PROJECTED CASH FLOW STATEMENT FOR THE 2ND YEAR
MONTH JA FE MA AP MA JU JU AU SE OC NO DE T.
N B R R Y N LY G P T V C A
OPENING 200 240 340 370 410 480 500 580 620 720 800 840
STOCK 000 000 000 000 000 000 000 000 000 000 000 000
SALES 200 300 400 500 600 700 800 900 100 120 140 160
00 00 00 00 00 00 00 00 000 000 000 000
T. SALE 220 270 380 420 470 550 580 670 720 820 940 100
000 000 000 000 000 000 000 000 000 000 000 0000
EXPENSES
ELECTR 200 210 250 200 240 230 250 300 220 240 260 300
ICITY
WATER 400 500 600 700 800 820 840 860 920 940 960 980
RENT 100 100 100 100 100 100 100 100 100 100 100 1000
0 0 0 0 0 0 0 0 0 0 0
MAINTA 200 200 200 200 200 200 200 200 200 200 200 200
INANCE
SALARY 400 400 400 400 400 400 400 400 400 400 400 4000
00 00 00 00 00 00 00 00 00 00 00 0
FUEL 250 300 400 450 500 650 600 400 350 450 480 500
INSURA 200 200 200 200 200 200 200 200 200 200 200 200
NCE
T. 422 424 426 469 429 435 430 427 428 430 431 4318
EXPENSES 50 10 50 50 40 00 90 60 90 30 00 0
T. 177 227 337 373 427 506 536 627 677 776 896 9568
SALES.T 750 590 350 050 060 500 910 240 110 670 900 20
EXPENS
ES
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6.3. PROJECTED CASH FLOW STATEMENT FOR THE 3RD YEAR
MONTH J F M A M J J A S O N D
Opening 250 450 670 920 1075 1250 1450 1670 1920 2120 2380 2620
stock 000 000 000 000 000 000 000 000 000 000 000 000
Sales 100 2200 250 150 1800 2000 2200 2500 2000 2600 2400 3000
000 00 000 000 00 00 00 00 00 00 00 00
T. sales 3500 6700 920 107 1255 1450 1670 1920 2120 2380 2620 2920
00 00 00 000 000 000 000 000 000 000 000 000
Expenses 222
Electricity 500 600 700 400 800 900 800 700 800 900 1000 9000
Water 600 700 800 900 800 900 700 600 700 800 900 1000
Rent 1200 1200 120 120 1000 1200 1200 1200 1200 1200 1200 1200
0 0
Mainte 1000 1000 120 130 1200 1400 1300 1200 1300 1500 1400 1200
nance 0 0
Salaries 8000 8000 800 800 8000 8000 8000 8000 8000 8000 8000 8000
0 0
Fuel 1000 1200 110 900 1000 1100 1200 1300 1000 1100 1200 1300
0
Insurance 400 400 400 400 400 400 400 400 400 400 400 400
Expenses 127 131 134 131 134 139 136 134 134 139 141 140
00 00 00 00 00 00 00 00 00 00 00 00
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6.4. PROFORMA BALANCE SHEET FOR THE 3RD YEAR
Assets kshs Liabilities kshs
4,000,000
NET GROSS = 4,200,000
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6.5. BREAK EVEN ANALYSIS FOR THE 1ST YEAR
Contributions margin = total sales – variable cost
Total amount = total sales – variables cost
= 156340000 - 162000
= 15472000
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