"Create Your Perceptual Map" = INP
Follow the Steps in YELLOW and type over the BLUE cells only
The data MUST be in a 1 to 5 scale - if your data is not in that scale, then go to th
© Copyright 2014-2023 PerceptualMaps.com
Step 1 Enter the Title of Your Map ==>
Step 2 Enter the two labels for your Horizontal Axis ==>
For the left side of the map
For the right side of the map
Step 3 Enter the two labels for your Vertical Axis ==>
For the bottom of the map
For the top of the map
STEP 4 = Enter the Brands or Products to be Mapped
Up to a maximum of 50 brands/products
Do NOT Type Over, input above ==>
Do NOT Type Over, input above ==>
(Some examples provided, simply type over the brands below)
1 Apple
2 Samsung
3 Huawei
4 Xiaomi
5 OnePlus
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49
50
Click here to view your Perceptual Map after you have
Perceptual Map" = INPUT YOUR DATA
ype over the BLUE cells only to create your own Perceptual Map
your data is not in that scale, then go to the Data Converter tab to convert your data
© Copyright 2014-2023 PerceptualMaps.com
Mobile Phone Brand
(This is an example only. Simply type over this map title.)
Bad user interface (These are examples only.
Good user interface Type in your attributes.)
Less storage (These are examples only.
Good storage Type in your attributes.)
STEP 5 = Enter the Brand Score for each Attribute
Use a 1-5 scale, using the following table as a rough guide
Horizontal Attribute Vertical Attribute
1 = Bad user interface 1 = Less storage
3 = Equal mix of both 3 = Equal mix of both
5 = Good user interface 5 = Good storage
4.2 3.8
4.5 4.1
3.6 3.9
3.3 3.7
3.2 3.3
Perceptual Map after you have entered all your data and labels
ATA
own Perceptual Map
o convert your data
Click here to view
your Perceptual
Map after you have
entered all your
data and labels
STEP 6 = Modify Circle Sizes
This is an OPTIONAL step
Relative Sizes
1 = Small (relative)
3 = Medium (relative)
5 = Large (relative)
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data and labels
This is your Perceptual Map. Go back to INPUT YOUR DATA to chan
Please note that there are 4 variations of the SAME map below - with slightly d
Mobile Phone Brand
Good Perfor-
mance
Samsung
Apple
Bad camera qual-
Huawei
ity
Xiaomi
OnePlus
Bad Performance
Mobile Phone Brand
Good Perfor-
mance
Mobile Phone Brand
Good Perfor-
mance
Samsung
Apple
Bad camera qual-
Huawei
ity
Xiaomi
OnePlus
Bad Performance
Mobile Phone Brand
Good Perfor-
mance
Samsung
Apple
ad camera qual-
Huawei
ity
Bad camera qual-
Huawei
ity
Xiaomi
OnePlus
Bad Performance
Mobile Phone Brand
Good Perfor-
mance
Samsung
Apple
Bad camera qual-
Huawei
ity
Xiaomi
OnePlus
Bad Performance
Bad Performance
YOUR DATA to change the Map.
p below - with slightly different formats
To Copy/Paste your Map
Click on the edge of the map
to highlight it
Select 'copy' from the menu
Go to your document
Select 'paste', then 'paste special'
Samsung
and choose 'picture'
Apple
Good camera
quality
Click here to go back to
edit your input data
Good camera Good camera
quality quality
Apple
Apple
Samsung
Samsung
Good camera Good camera
quality quality
Apple
Samsung
1 Apple 3 4.3 3.9
2 Samsung 3 3.8 4.1
3 Huawei 3 2.5 3.1
4 Xiaomi 3 2.1 2.3
5 OnePlus 3 2.2 1.9
6 Blank 3 #N/A #N/A
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Welcome to "Create Your Perceptu
© Copyright 2014-2023 PerceptualMaps.com
How to Use this Perceptual Map Templat
Follow the Tabs at the Bottom of this Template: 1 = Start with INPUT DATA
A how to use video is at: YouTube link
NOTE: This Excel template is password protected - it will work as is - just enter your data as indicated - it is not
Usage Notes: This Excel template is designed to produce perceptual maps and brand and/or product positi
It is distributed FREE for personal use by marketing students and practitioners.
By downloading and using this template you agree NOT to copy, modify, sell or lease the tem
If you have lots of perceptual maps to create and analyze, then the Fast Perceptual Map
Find Out More About the Fast Perceptual Map Template
eate Your Perceptual Map"
ht 2014-2023 PerceptualMaps.com
his Perceptual Map Template
= Start with INPUT DATA 2 = Then go to VIEW YOUR MAP
For more information please visit: www.perceptualmaps.com
Or email:
[email protected] s - just enter your data as indicated - it is not recommended to unprotect this spreadsheet
ual maps and brand and/or product positioning maps.
tudents and practitioners.
NOT to copy, modify, sell or lease the template, or remove any copyright notices
analyze, then the Fast Perceptual Map Maker might be better for you…
bout the Fast Perceptual Map Template
"Create Your Perceptual Map" = INP
Follow the Steps in YELLOW and type over the BLUE cells only
The data MUST be in a 1 to 5 scale - if your data is not in that scale, then go to th
© Copyright 2014-2023 PerceptualMaps.com
Step 1 Enter the Title of Your Map ==>
Step 2 Enter the two labels for your Horizontal Axis ==>
For the left side of the map
For the right side of the map
Step 3 Enter the two labels for your Vertical Axis ==>
For the bottom of the map
For the top of the map
STEP 4 = Enter the Brands or Products to be Mapped
Up to a maximum of 50 brands/products
Do NOT Type Over, input above ==>
Do NOT Type Over, input above ==>
(Some examples provided, simply type over the brands below)
1 Apple
2 Samsung
3 Huawei
4 Xiaomi
5 OnePlus
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
Click here to view your Perceptual Map after you have
Perceptual Map" = INPUT YOUR DATA
ype over the BLUE cells only to create your own Perceptual Map
your data is not in that scale, then go to the Data Converter tab to convert your data
© Copyright 2014-2023 PerceptualMaps.com
Mobile Phone Brand
(This is an example only. Simply type over this map title.)
Bad camera quality (These are examples only.
Good camera quality Type in your attributes.)
Bad Performance (These are examples only.
Good Performance Type in your attributes.)
STEP 5 = Enter the Brand Score for each Attribute
Use a 1-5 scale, using the following table as a rough guide
Horizontal Attribute Vertical Attribute
1 = Bad camera quality 1 = Bad Performance
3 = Equal mix of both 3 = Equal mix of both
5 = Good camera quality 5 = Good Performance
4.3 3.9
3.8 4.1
2.5 3.1
2.1 2.3
2.2 1.9
Perceptual Map after you have entered all your data and labels
ATA
own Perceptual Map
o convert your data
Click here to view
your Perceptual
Map after you have
entered all your
data and labels
STEP 6 = Modify Circle Sizes
This is an OPTIONAL step
Relative Sizes
1 = Small (relative)
3 = Medium (relative)
5 = Large (relative)
3
3
3
3
3
3
3
3
3
3
3
3
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3
data and labels
This is your Perceptual Map. Go back to INPUT YOUR DATA to chan
Please note that there are 4 variations of the SAME map below - with slightly d
Mobile Phone Brand
Good Perfor-
mance
Samsung
Apple
Bad camera qual-
Huawei
ity
Xiaomi
OnePlus
Bad Performance
Mobile Phone Brand
Good Perfor-
mance
Mobile Phone Brand
Good Perfor-
mance
Samsung
Apple
Bad camera qual-
Huawei
ity
Xiaomi
OnePlus
Bad Performance
Mobile Phone Brand
Good Perfor-
mance
Samsung
Apple
ad camera qual-
Huawei
ity
Bad camera qual-
Huawei
ity
Xiaomi
OnePlus
Bad Performance
Mobile Phone Brand
Good Perfor-
mance
Samsung
Apple
Bad camera qual-
Huawei
ity
Xiaomi
OnePlus
Bad Performance
Bad Performance
YOUR DATA to change the Map.
p below - with slightly different formats
To Copy/Paste your Map
Click on the edge of the map
to highlight it
Select 'copy' from the menu
Go to your document
Select 'paste', then 'paste special'
Samsung
and choose 'picture'
Apple
Good camera
quality
Click here to go back to
edit your input data
Good camera Good camera
quality quality
Apple
Apple
Samsung
Samsung
Good camera Good camera
quality quality
Apple
Samsung
1 Apple 3 4.3 3.9
2 Samsung 3 3.8 4.1
3 Huawei 3 2.5 3.1
4 Xiaomi 3 2.1 2.3
5 OnePlus 3 2.2 1.9
6 Blank 3 #N/A #N/A
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Please Copy and Paste Your Maps Here While You Are Undertaki
You Are Undertaking Your Analysis
If your data is NOT in a 1-5 scale, then nominate your scale a
You can convert two attribute
Enter the maximum of the
scale are you using?
Enter the minimum of the scale
are you using?
List of brands or firms Enter Your Data for the
products below Attribute A
1
2
3
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5
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, then nominate your scale and enter your data in the following table -
ou can convert two attributes at a time
When you have entered all your data, then copy/paste the adjusted
= Maximum data to INPUT YOUR DATA
= Minimum IMPORTANT:Remember to use 'paste values' only
Enter Your Data for the Your Adjusted Data for the Your Adjusted Data for the
Attribute B Horizontal Attribute Vertical Attribute
