Syllabus
Syllabus
2023
Appendix - 19
INDEX
Department of Commerce
B.Com. (Hons)
S. Contents Page
No. No.
1 SEMESTER-IV
B.Com. (Hons.)
2
Discipline Specific Core Course- 4.1(DSC-4.1): Business Statistics
Learning Objectives
The course aims to develop amongst the learners the ability to summarise, analyse and interpret
quantitative information for business decision making.
Learning outcomes
After completion of the course, learners will be able to:
1. Examine and understand the various descriptive properties of statistical data.
2. Evaluate probability rules and concepts relating to discrete and continuous random
variables to answer questions within a business context.
3. Analyse the underlying relationships between the variables to use simple regression
models.
4. Analyse the trends and tendencies over a period of time through time series analysis.
5. Examine and apply index numbers to real life situations.
SYLLABUS OF DSC-4.1
Unit 1: Descriptive Statistics (9 hours)
Measures of Central Tendency: Concept and properties of averages including Arithmetic mean,
Median and Mode.
Measures of Dispersion: An overview of Range, Quartile Deviation and Mean Deviation;
Standard deviation; Variance and Coefficient of variation.
Moments: Computation and significance; Skewness; Kurtosis.
Unit 2:Probability and Probability Distributions (14 hours)
3
Theory and approaches to probability; Probability Theorems: Addition and Multiplication;
Conditional probability and Bayes’ Theorem.
Expectation and variance of a random variable.
Discrete Probability distributions: Binomial and Poisson (Properties and Applications).
Normal distribution: Properties of Normal curve; Computation of Probabilities and Applications.
Unit 3: Simple Correlation and Regression Analysis (11 hours)
Correlation Analysis: Meaning and types of Correlation; Correlation Vs Causation; Pearson’s
coefficient of correlation (computation and properties); Probable and standard errors; Rank
correlation.
Regression Analysis: Principle of least squares and regression lines; Regression equations and
estimation; Properties of regression coefficients; Relationship between Correlation and Regression
coefficients; Standard Error of Estimate.
Unit 4: Time Series Analysis (7 hours)
Time Series Data; Components of time series; Additive and Multiplicative models.
Trend analysis; Fitting of trend using principle of least squares – linear and second-degree
parabola.
Shifting of Origin and Conversion of annual linear trend equation to quarterly/monthly basis and
vice-versa.
Unit 5: Index Numbers (4 hours)
Meaning and uses of index numbers.
Construction of Index numbers: Methods of Laspeyres, Paasche and Fisher’s Ideal index.
Construction and Utility of Consumer Price Indices; BSE SENSEX, and NSE NIFTY.
Practical Exercises:
The learners are required to:
1. Observe and apply the concepts learned in real life situations.
2. Practice basic calculations in statistics using spreadsheets/ statistical packages/ open source
ware such as R/ Python and try to use it for solving subject related assignments.
3. Do small primary research/survey in groups and analyse the data using statistical tools
discussed in the class (Examples: Buying Behaviour, Motivation, Stress, Brand aspects, Sales
Projections, Impact of advertisements etc).
4. Plan a Project work
5. Studying stock market movements
4
Suggested Readings:
● Anderson, D. R. (2019). Statistics for learners of Economics and Business. Boston, United
States: Cengage Learning.
● Douglas A. Lind, Robert D. Mason, William G. Marchal. (2022). Basic Statistics for
Business and Economics. New York, United States: Mc-Graw-Hill International editions.
● Gupta, S. C., & Gupta, I. (2018). Business Statistics. Mumbai, India: Himalaya Publishing
House.
● Gupta, S. P., & Gupta, A. (2018). Business Statistics: Statistical Methods. Delhi, India: S.
Chand Publishing.
● Hazarika, P. A. (2012). Textbook of Business Statistics. Delhi, India: S. Chand
Publishing.
● Levine, D. M., Krehbiel, C., & Berenson, L. (2009). Viswanathan. Business Statistics –
A First Course. India: Pearson Education.
● Levin, R., Rubin, D. S., Rastogi S., & Siddqui, M. H. (2017). Statistics for
Management. London, United Kingdon: Pearson Education.
● Berenson, M., Baruch, B.M., Levine, D., Szabat, K., & Stephen, D. (2020). Basic Business
Statistics. Australia: Pearson.
● Murray, R.S., Stephens, L.J. (2017). Statistics. Uttar Pradesh, India:Tata McGraw Hill
edition.
● Siegel, O. F. (2016). Practical Business Statistics. Cambridge, United States: Academic
Press.
● Thukral, J. K. (2021). Business Statistics. Delhi, India: Taxman Publication.
● Tulsian, P.C., & Jhunjhunwala, B. (2020). Business statistics. Mumbai, India: S. Chand
publishing.
● Vohra, N. D. (2017). Business Statistics. Delhi, India: McGraw-Hill Education India.
Note: Suggested readings will be updated by the Department of Commerce and uploaded on
the Department's website.
5
Discipline Specific Core Course- 4.2 (DSC-4.2): Cost Accounting
Learning Objectives:
The course aims to develop understanding among learners about contemporary cost concepts and
rational approach towards cost systems and cost ascertainment. The course also aims to provide
knowledge about various methods of cost determination under specific situations and to acquire
the ability to use information determined through cost accounting for decision making purposes.
Learning Outcomes:
After completion of the course, learners will be able to:
1. Understand and analyse the different cost concepts.
2. Analyse various components of cost of production.
3. Compute unit cost and total cost by preparing a cost statement.
4. Compute employee cost, employee productivity and employee turnover.
5. Determine cost for different industries using job costing, process costing, contract costing
and service costing.
SYLLABUS OF DSC-4.2
Unit 1: Introduction (11 hours)
Meaning, scope, objectives and advantages of cost accounting; Difference between financial
and cost accounting. Cost concepts and classifications, Overview of elements of cost and
preparation of Cost Sheet for manufacturing sector. Role of a cost accountant in an
organisation. Cost Accounting Standards (CAS – 4 on Cost of Production / Acquisition /
Supply of Goods / Provision of Services) and (CAS – 22 on Manufacturing Cost) as amended
from time to time.
6
Unit 2: Elements of Cost: Material and Employee Cost (9 hours)
(a) Materials: Accounting and control of purchases, storage and issue of materials.
Techniques of inventory control, Periodic and perpetual systems of maintaining
inventory records, an overview of methods of pricing of materials issues — FIFO, LIFO
and Weighted Average price method, Valuation of materials as per CAS – 6 on Material
Cost, Accounting treatment of losses— Wastage, scrap, spoilage and defectives
(b) Employee (Labour) Cost: Accounting and Control of employee cost. Time-keeping and
time-booking. Employee turnover: meaning, methods of measurement and accounting
treatment. Concept and treatment of idle time and overtime. Methods of wage payment
and Incentive schemes- Halsey, Rowan, Taylor’s differential piece wage.
Notes :
1. Treatment of various items of cost should be as per the relevant cost
Accounting Standards (CAS) issued by Institute of Cost Accountant of India.
2. Use of spreadsheet software should be encouraged for the basic calculation.
Exercises:
7
Suggested Readings:
● Arora, M.N. (2021). Cost Accounting-principles and practice.Delhi, India: Vikas
Publishing House.
● Goel, R. K., & Goel, I. (2019). Concept Building Approach to Cost Accounting for
B.Com (Hons.)/B.Com.. Delhi, India: Cengage Publications.
● Gupta, S., Reeta, & Prabhakar, R. R. (2021).Cost Accounting for B.Com. Delhi, India: Sultan
Chand.
● Maheshwari, S. N., & Mittal, S. N. (2020). Cost Accounting. Theory and Problems. Delhi,
India: Shri Mahaveer Book Depot.
● Maheshwari, S. N., Mittal S. K. & Mittal, S.N. (2021). Cost Accounting: Principles &
Practice, Delhi, India: Shree Mahaveer Book.
● Mitra, J. K. (2021). Cost and Management Accounting. Delhi, India: Oxford University
Press.
● Nigam, B. M. L. & Jain, I. C. (2023). Cost Accounting: Principles and Practice. Delhi,
India: PHI Learning.
● Singh, S. (2019). Fundamentals of Cost Accounting. Allahabad, India: Kitab Mahal.
● Tulsian, P.C. (2020). Cost Accounting. Delhi, India: S.Chand.
Additional Resources:
● Drury, C. (2018). Management and Cost Accounting. China: Cengage.
● Horngren, C. T., Foster, G. & Dattar, S. M. (2017).Cost Accounting: A Managerial Emphasis.
Delhi, India: Prentice Hall of India Ltd.
● Jain, S.P. & Narang, K.L. (2021). Cost Accounting: Principles and Methods. Jalandhar,
India: Kalyani Publishers.
Note: Suggested readings will be updated by the Department of Commerce and uploaded
on the Department's website.
8
Discipline Specific Core Course- 4.3 (DSC-4.3): International Business
Learning Objectives:
The course aims to impart the core body of knowledge in international business to the students.
The course would introduce students to the international trading and investment environment and
also create awareness about emerging issues such as outsourcing and sustainable development in
the context of international business.
Learning Outcomes:
After completion of the course, learners will be able to:
1. Analyse the process of globalization and its impact on the growth of the international
business.
2. Evaluate the changing dynamics of the diverse international business environment.
3. Analyse the theoretical dimensions of international trade as well as intervention measures
adopted.
4. Analyse the significance of different forms of regional economic integration and the role
played by various international economic organisations.
5. Evaluate the forms of foreign direct investment and analyse the benefits and costs of FDI.
9
Unit 3: International Trade and BOP (9 hours)
Theories of international trade – Theory of Absolute Advantage theory, Theory of Comparative
Advantage, Factory Proportions theory and Leontief paradox, Product Life Cycle theory, Theory
of National Competitive Advantage; Instruments of trade control.
Balance of payments (BOP) statement and its components
Exercises:
The learners are required to:
1. Demonstrate through case studies the suitability of each mode of entry in international
business.
2. Conduct a comparative analysis of countries which are different in terms of
political/legal/economic/cultural environment to understand the impact of these
dimensions on international business.
3. Analyse data on trade of select countries to examine if trade patterns conform to different
trade theories.
4. Conduct an in-depth study of a regional economic arrangement and evaluate its costs and
benefits by applying the theoretical knowledge gained during the course
5. Make presentations on developments in contemporary issues affecting international
business such as sustainable development.
Suggested Readings:
10
● Griffin, R. W., & Pustay, M. W. (2014). International Business - A Managerial
Perspective. New Jersey, United States: Prentice Hall.
● Joshi, R.M. (2009). International Business. Delhi, India: Oxford University Press.
● Menipaz, E., Menipaz A., & Tripathi, S.S. (2017). International Business: Theory and
Practice. Delhi, India: Sage Publications India Pvt. Ltd.
Additional Resources
● Economic Survey, various issues.
● RBI Report on Currency & Finance, various issues.
● World Investment Reports, UNCTAD
● Websites: RBI, IMF, World Bank, WTO.
● WTO Annual Reports
Note: Suggested readings will be updated by the Department of Commerce and uploaded
on the Department's website.
11
Discipline Specific Elective Course- 4.1 (DSE-4.1): Human Resource
Development
Learning Objectives
The course aims to make students understand the various aspects of human resource development
and its contribution in the organisation.
Learning outcomes
After completion of the course, learners will be able to:
1. Examine the evolution of HRD.
2. Analyse the role of HRD strategies in organisations.
3. Apply and evaluate a learning process starting with training needs, analysis, assessment
and evaluation process.
4. Explore the role of training needs of employees.
5. Evaluate the training methods used in industry.
SYLLABUS OF DSE-4.1
Unit 1: Introduction (7 hours)
Human Resource Development (HRD)- concept, components, evolution, need and significance,
difference between human resource management and human resource development, Role of HR
manager, HRD culture and climate, contemporary issues in HRD.
12
Rewards, Employee Welfare and Work Life balance, Roles of HR Developer, Physical and
Financial Resources for HRD, HR Accounting, HRD Audit.
Unit 3: Learning Technology for HRD (9 hours)
Learning and HRD, Models and Curriculum, Principles of Learning, Individual and Group
Learning, Assessment Centre, Transactional Analysis, Behaviour Modeling and Self Directed
Learning, Evaluating the HRD.
Unit 4: Human Resource Training and Development (T&D) (9 hours)
Concept and Importance, Assessing Training Needs, Designing and Evaluating Training &
Development Programmes, Role, Responsibilities and challenges to Training Managers.
Unit 5: Training Methods (9 hours)
Training within Industry: On the Job & Off the Job Training, Management Development: Lecture
Method, Role Play, In-basket Exercise, Simulation, Vestibule Training, Management Games, Case
Study, Programmed Instruction, Sensitivity Training, Strategies of Training Program, Review on
T&D Programmes in India.
Exercises:
13
● Rao, T.V. (2010). Human Resource Development. Delhi, India: Sage Publications.
Note: Suggested readings will be updated by the Department of Commerce and uploaded on
the Department's website.
Learning Objectives
The course aims to familiarize learners with different aspects of investment management and risks,
introduce them to the framework of securities analysis and valuation and highlight the process of
portfolio management
Learning outcomes
After completion of the course, learners will be able to:
1. Analyze the environment of investment and risk return framework.
2. Describe bonds in terms of valuation, yields, and risks.
3. Analyse equity shares using different approaches and models.
4. Construct, analyse, select and evaluate portfolios along with a deep understanding of
capital market theory and associated models.
5. Comprehend and analyse futures and options and to be able to devise own investment
strategies using various options trading strategies in the derivative market.
SYLLABUS OF DSE-4.2
Unit 1: Introduction to Investment (9 hours)
14
Concept of Investment, Investment Decision Process; Avenues for investment- features and
classes; Difference between investment, speculation, and gambling; Primary market- IPO,
Secondary Markets- Trading of securities; Security market indices; Return and risk: concept,
calculation, trade-off between risk and return; Impact of taxes and inflation on investments.
Unit 2: Bond Analysis and Valuation (9 hours)
Bond Fundamentals; Estimating bond yields; Bond Valuation and Malkiel Theorems; Bond
risks and credit rating; Present Scenario of Indian Debt Market.
Unit 3: Equity Analysis and Valuation (9 hours)
Mutual Fund -concept and types; Performance Evaluation; Overview of Financial Derivatives-
Forwards, Futures and Options.
Exercises:
The learners are required to:
1. Extract historical data on daily/monthly/annual prices for stocks in an index from a
financial database. Evaluate them in terms of risk and return using appropriate software.
2. Estimate the Yield-to-Maturity of a corporate bond using relevant software.
3. Carry out moving average analysis on a stock of a real company to decide whether to
buy, sell or hold the stock for one month using spreadsheets. Further, learners are also
required to assess their decision after one month of decision making.
4. Select any 5 companies of your choice. Using appropriate models, forecast their future
cash flows, growth rate and cost of capital. Estimate the intrinsic value of stocks of these
companies using relevant software.
5. Select any 5 stocks of your choice. Extract past data on their prices and volumes from a
financial database. Make investment decisions using appropriate technical analysis tools
and techniques. Use any technical analysis software for this purpose.
6. Construct portfolios based on any firm attribute using past data on NSE 500 stocks.
Assess the profitability of this investment strategy. Evaluate if the returns on this strategy
are explained by standard risk models such as CAPM. Use relevant software for your
estimations.
7. Build and analyse option strategies for Index and Stock options using any option
building analytical tool.
15
Suggested Readings:
● Alexander G. J., Sharpe W.F., & Bailey J.V. (2009). Fundamentals of Investments. Delhi,
India: PHI Learning
● Bodie, Z., Kane, A., Marcus A.J. ,& Mohanty, P.(2020).Investments. New York, United
States: McGraw Hill.
● Chandra, P.(2021).Investment Analysis & Portfolio Management. Delhi, India: Tata
McGraw Hill Education
● Jones, C.P. (2019). Investment Analysis and Management. New Jersey, United
States:Wiley.
● Kevin, S.(2015).Security Analysis and Portfolio Management. Delhi, India: PHI Learning
● Mayo. (2016). An Introduction to Investment. Boston, United States: Cengage Learning.
● Pandian, P.(2012).Security Analysis and Portfolio Management. Delhi, India: Vikas
Publishing House.
● Ranganatham, M., & Madhumati, R. (2011). Security Analysis and Portfolio Management.
Delhi, India: Pearson (India) Education.
● Rustagi, R.P.(2023). Investment Management. Delhi, India: Sultan Chand.
● Sharma S.K., & Kaur G. (2019). Fundamentals of Investment. Mumbai, India:Sultan Chand
Publishers
● Singh,Y.P. (2000). Fundamentals of Investment Management. Delhi, India: Galgotia
Publications
● Tripathi,V. (2019). Fundamentals of Investment. Delhi, India: Taxmann Publications.
Note: Suggested readings will be updated by the Department of Commerce and uploaded
on the Department's website.
Learning Objectives
This course aims to familiarize the students with the concept and process of sustainable marketing.
16
Learning outcomes
1. Describe the need of sustainable marketing in view of environmental, legal and ethical
aspects.
2. Explore the opportunities for sustainable marketing strategies.
3. Identify the consumer behaviour for sustainable marketing.
4. Demonstrate how sustainable marketing can be applied in marketing mix strategies.
5. Discover the case studies of legal framework for sustainable marketing.
SYLLABUS OF DSE-4.3
Sustainability and Ethical Decision Making. Challenges of Practising SM- Sustainability and
Profitability. Triple Bottom Line- An Overview.
Developing and Reinforcing Behaviour through 3 R’s- Recycle, Reuse and Reduce.
17
An Overview of Legal Framework- Leading Cases and Developments. Role of Sustainable
Marketing in Global Network.
Exercises:
The learners are required to:
1. Perform a role play (as a marketer and as consumers)
2. Make presentations of companies’ case examples where marketers have adapted
sustainable marketing mix strategies and how it impacted their business.
3. Represent their own Behaviour for mindful and responsible Behaviour.
4. Demonstrate how marketers can develop and reinforce consumer Behaviour through 3 R’s.
5. Find out the leading case studies where sustainable marketing has emerged as an important
issue.
Suggested Readings:
Additional Resources:
● https://moef.gov.in/wp-content/uploads/wssd/doc2/ch2.html
● https://www.oecd.org/env/outreach/37838061.pdf
● http://www.sacep.org/pdf/Reports-Technical/2002-UNEP-SACEP-Law-Handbook-
India.pdf
● https://open.umn.edu/opentextbooks/textbooks?term=sustainable+development&commit
=Go
Note: Suggested readings will be updated by the Department of Commerce and uploaded on
the Department's website.
18
Discipline Specific Elective Course- 4.4 (DSE-4.4): Analysis of
Financial Statements
Learning Objectives
The course aims to help the learners to analyse accounting and other information incorporated in
the corporate annual reports, and to analyse the operating, financial, and structural performance of
business firms with the help of appropriate analytical tools.
Learning outcomes
After completion of the course, learners will be able to:
1. Analyse and interpret the quantitative information provided in the Financial Statements of a
company.
2. Examine various techniques for financial statement analysis.
3. Analyze financial statements and make inter-firm comparisons using Accounting ratios.
4. Prepare a cash flow statement and perform cash flow analysis.
5. Analyse intra-firm and inter-firm comparisons using case study technique.
SYLLABUS OF DSE-4.4
Unit 1: Introduction (4 hours)
Introduction to Corporate Financial Statements, Financial/Accounting information contained in
the Financial Statements; Meaning, objectives, and limitations of Financial Statement Analysis;
Considerations for the economic and financial analysis.
Unit 2: Techniques of Financial Statement Analysis - I (7 hours)
19
Techniques of financial statement analysis – Comparative Financial Statements, Common-size
Financial Statement, and Trend Analysis.
Unit 3: Techniques of Financial Statement Analysis - II (11 hours)
Meaning, objectives, and classification of Accounting Ratios and Ratio Analysis; Computation
and application of accounting ratios for evaluation of performance (Activity and Profitability
Analysis), evaluation of financial health (Liquidity, Solvency, and Structural Analysis); and
market ratios. EVA analysis. Intra-firm and inter-firm comparison using ratio analysis. DuPont
analysis.
Suggested Readings:
● Ahuja, N. L., &Dawar, V. (2015). Financial Accounting and Analysis. Delhi, India:
Taxmann Publications.
● Bhattacharyya, A.K. (2016). Financial Accounting for Business Managers. Delhi, India:
Prentice Hall of India.
● Friedson, M. S., & Alvarez, F. (2022). Financial Statement Analysis: A practioners’ Guide.
New Jersey, United States: Wiley.
● Foster, G. (1986). Financial Statement Analysis. London, United Kingdom: Pearson
Education.
● Gopalkrishnan, A. A. (2001). Understanding Financial Statements - Interpretation and
Analysis. Delhi, India: Label Book Publisher.
● Goyal, B.K. (2022). Corporate Accounting. Delhi, India: Taxmann Publications.
20
● Gupta, A. (2018). Financial Accounting for Managers: An Analytical Perspective. Delhi,
India: Pearson Education.
● Gupta, M., Kaur, H., & Gupta, R. (2020). Financial Reporting and Analysis. Delhi, India:
JSR Publishing House LLP.
● Helfert, E. A. (1996). Techniques of Financial Analysis: A Practical Guide to Measuring
Business Performance. New York, United States: McGraw Hill Education.
● Lal, J. & Sucheta, G. (2018). Financial Reporting and Analysis. Mumbai, India: Himalaya
Publishing House.
● Narasimhan, M. S. (2016). Financial Statement and Analysis. Uttar Pradesh, India:
Cengage Learning India.
● Sah, R. K. (2019). Concept Building Approach to Corporate Accounting. Uttar Pradesh,
India: Cengage Learning India.
● Soffer, L. C., & Soffer, R. J. (2002). Financial Statement Analysis: A Valuation Approach.
London, United Kingdom: Pearson Education.
● Myer, J. N. (1969). Financial Statement Analysis. Prentice-Hall.
● Tulsian, P. C., & Tulsian, B.(2016). Corporate Accounting. Delhi, India: S. Chand
Publishing.
● Tulsian, P. C., & Tulsian, B.(2017). Financial Management. Delhi, India: S. Chand
Publishing.
Note: Suggested readings will be updated by the Department of Commerce and uploaded on
the Department's website.
Learning Objectives
21
The course aims to familiarise the learners with basic mathematical tools, emphasising applications
to business and economic situations.
Learning outcomes
After completion of the course, learners will be able to:
1. Analyse quantitative techniques that play an important role in managerial decision-making.
2. Compare programming for business problems involving constrained optimization.
3. Examine, schedule, and coordinate the activities of a large-scale project using PERT and CPM.
4. Describe programming to assign sources and jobs to destinations and machines.
5. Examine how competitive choices in a business are made and how the business strategies are
developed to reduce the customers’ wait time.
Exercises:
22
2. Establish the production sequence of a hypothetical manufacturing company.
3.Solve business problems as an application of linear programming/assignment/ transportation.
4. Estimate the time when an asset of a company should be replaced.
5. Use a hypothetical case of a project and plan, schedule, and coordinate the activities.
Suggested Readings:
● Anthony, M., & Biggs, N. (1996). Mathematics for Economics and Finance.
Cambridge, United Kingdom: Cambridge University Press.
● Budnick, P. (1986). Applied Mathematics for Business, Economics, & Social Sciences.
New York, United States: McGraw Hill Publishing.
● Dowling, E. (2011). Introduction to Mathematical Economics. New York, United
States: McGraw Hill Publishing.
● Hamdy, A. T. (2017). Operational Research. Pearson.
● Kapoor, V.K. (2013). Operations Research: Quantitative Techniques for Management.
Delhi, India: Sultan Chand and Sons.
● Levin R. I., Rubin D.S., Stinson J.P., & Gardner E.S. Jr. (1986). Quantitative
Approaches to Management. New York, United States: McGraw Hill International
Editions.
● Vohra, N.D. & Arora, H. (2010). Quantitative Techniques in Management. Delhi,
India: McGraw Hill.
● Tulsian, P.C. & Pandey, V. (2002). Quantitative Techniques: Theory and Problems.
India: Pearson Education.
Note: Suggested readings will be updated by the Department of Commerce and uploaded on
Department’s website.
23
General Elective Course- 4.1 (GE-4.1): Basics of Organisation Behaviour
Learning Objectives
The course aims to enhance the understanding of the basic concept of Organisational Behaviour
(OB) and the working of modern organisations. It focuses on the study of human behaviour at
three levels: Individual, Interpersonal and Group.
Learning outcomes
After completion of the course, learners will be able to:
1. Analyse the working of organisations and human Behaviour.
2. Apply the concepts of OB in managing people at the workplace.
3. Critically evaluate the role of motivation theories in guiding human behaviour.
4. Recognise diverse leadership styles and strategies.
5. Summarise the ways to build supportive organisational culture.
SYLLABUS OF GE-4.1
Unit 1: Introduction (7 hours)
Introduction to organisational studies, importance of organisations, relationship between
24
management and organizing function, emergence and development of Organisation Behaviour,
Organisational Behaviour in changing times.
Unit 2: Individual Behaviour (9 hours)
25
Individual characteristics - Inherited characteristics vs. learned characteristics; Personality-
concept and types; Components of Attitude, organisational commitmentand job satisfaction as
work attitude; Sources and types of values; role of values and beliefs in the making of an individual.
Unit 3: Communication and Motivation (11 hours)
Communication - concept, process and types, essentials of effective communication; Johari
Window.
Why people work - Maslow’s Need Hierarchy theory, intrinsic and extrinsic rewards, monetary
and non-monetary incentives, contemporary motivation practices.
Unit 4: Group Behaviour and Leadership (11 hours)
Importance of groups, groups vs. teams;
Leadership - trait theory, nature vs. nurture leadership; difference between a leader and a manager;
Leadership styles (Likert) - exploitative, benevolent, consultative, and participative; making of
great leaders, contemporary leadership practices.
Unit 5: Organisational Dynamics (7 hours)
Organisation as a system; organisational structure, relationship between organisation structure,
system, and strategy; Managing conflict - reasons, types and resolutions; Managing stress.
Exercises:
The learners are required to:
1. Undertake a group activity to identify personality type.
2. Role play on Johari window
3. Conduct a primary survey to study the dynamics of group behaviour.
4. Apply and test various stress management techniques like deep breathing,
Exercise, and mindfulness.
5. Identify the innovative ways of motivation practiced by contemporary
organisations.
Suggested Readings:
● Greenberg, J. (2015). Behaviour in organisations (10th Ed.). India: Pearson Education.
● Hersey, P. K., Blanchard, D., & Johnson, D. (2013). Management of organisational
Behaviour. London, United Kingdom: Pearson.
● Luthans, F. (2017). Organisational Behaviour-An evidence based approach (12th ed.).
NewYork, United States: McGraw-Hill Education.
● Pareek, U. (2014). Understanding Organisational Behaviour. United Kingdom: Oxford
University Press.
● Robbins, S. T. & Judge, T. A. (2019). Essentials of organisational Behaviour. London,
United Kingdom: Pearson.
● Singh, A. K., & Singh, B. P. (2012). Organisational Behaviour. Delhi, India: Excel
Books Pvt. Ltd.
26
● Singh, K. (2015). Organisational Behaviour: Texts & Cases (3rd ed.). India: Pearson.
Additional Resources.
Note: Suggested readings will be updated by the Department of Commerce and uploaded on
Department’s website.
Learning Objectives
The course aims to familiarize learners with different aspects of personal financial planning like
savings, investment, taxation, insurance, and retirement planning and to develop the necessary
knowledge and skills for effective financial planning.
Learning outcomes
After completion of the course, learners will be able to:
1. Analyse the meaning and appreciate the relevance of financial planning.
2. Appraise the concept of investment planning and its methods.
3. Examine the scope and ways of personal tax planning.
4. Analyse insurance planning and its relevance.
5. Identify the need for retirement planning and its relevance.
SYLLABUS OF GE-4.2
Unit 1: Introduction to Financial Planning (9 hours)
27
Financial goals, steps in financial planning, budgeting incomes and payments, time value of
money. Introduction to savings, benefits of savings, management of spending & financial
discipline, Setting alerts and maintaining sufficient funds for fixed commitments.
Exercises:
The learners are required to:
1. Perform electronic fund transfers through net banking and UPI.
2. Identify certain recent Ponzi schemes in the market.
3. Prepare tax planning for a hypothetical individual.
4. List a few health insurance plans of different insurance company for individuals.
5. Discuss the new pension schemes available for employees.
Suggested Readings:
● Halan, M.(2018). Let’s Talk Money: You've Worked Hard for It, Now Make It Work for You.
New York, United States: HarperCollins Publishers.
● Madura, J. (2016). Personal Finance. Delhi, India: Pearson.
28
● Indian Institute of Banking & Finance. (2017). Introduction to Financial Planning. Delhi,
India: Taxmann Publication.
● Keown A.J. (2018). Personal Finance. New York, United States: Pearson.
● Pandit, A. (2014). The Only Financial Planning Book that You Will Ever Need. Mumbai, India:
Network 18 Publications Ltd.,
● Sinha, M. (2017). Financial Planning: A Ready Reckoner. Delhi, India: McGraw Hill
Education.
● Tripathi, V. (2019). Fundamentals of Investment. Delhi, India: Taxmann Publication.
Note: Suggested readings will be updated by the Department of Commerce and uploaded on
the Department's website.
Learning Objectives
The course aims to make students aware of brands, their evolution, extensions, simple brand
management strategies and its practical implications for business. The course shall focus on
developing skills to devise success actions for brand positioning and equity in the market.
Learning outcomes
After completion of the course, learners will be able to:
1. Comprehend the conceptual framework of brands.
2. Analyse various success actions of popular brands.
3. Describe the brand extensions.
4. Explore the life stages of a brand.
5. Apply brand management success actions to real life products.
.
29
SYLLABUS OF GE 4.3
Unit I : Introduction (9 hours)
Introduction to Brands and Brand Management, Concept of a Brand, Evolution of a Brand,
Challenges and Opportunities, Brand Identity, Brands and Consumers, IMC: Evolution and
Growth.
Unit II: Brand Positioning (9 hours)
Brand Building, Identifying and Establishing Brand Positioning and Values, Brand Repositioning,
Life Stages of a Brand, Brand Personality, Brand Image.
30
● Keller, K. L., Swaminathan V., Parameswaran, A. M. G., & Jacob, I. C. (2019). Strategic
Brand Management: Building, Measuring and Managing Brand Equity. India: Pearson
Education.
● Miller, D. (2017). Building a Story Brand: Clarify Your Message So Customers Will
Listen. India: HarperCollins Publishers.
● Temporal, P. (2011). Advanced Brand Management. Singapore: John Wiley and Sons.
● Parameshwaran, M.G. (2006). Building Brand Value. India: McGraw Hill Education.
Note: Suggested readings will be updated by the Department of Commerce and uploaded on
the Department's website.
Learning Objectives
The course aims to enable students to acquire knowledge of concepts, methods and various
techniques of accounting for the purpose of managerial planning, control and decision making.
Learning outcomes
After completion of the course, learners will be able to:
1. Examine the fundamentals of accounting and its branches.
2. Apply financial statements and analyse their use in managerial decision making.
3. Evaluate the budgetary control system as a tool of managerial planning and control.
4. Analyse the concept of cost-volume-profit analysis for use in short-term decision making.
5. Determine the relevant cost and make decisions related to different business situations using
marginal costing and differential costing techniques.
31
SYLLABUS OF GE-4.4
Unit 1: Fundamentals of Accounting (9 hours)
An Overview of Accounting: meaning, scope, objectives, accounting as part of information
system, branches of accounting. Financial accounting process, accounting concepts, accounting
standards. Basic cost concepts, cost classification, cost sheet, an overview of various types of
costing methods.
Note: Use of Spreadsheet should be encouraged for doing basic calculations for various
topics in the course and giving students subject related assignments for their internal
assessment purposes.
Exercises:
The learners are required to:
1. Analyse the scope of accounting in different enterprises.
2. Evaluate the role of financial statements in managerial decision making.
3. Prepare and evaluate a budgetary control system for a hypothetical business.
4. Prepare a business plan and apply concepts of cost, volume, profit analysis on the same.
5. Analyse case studies on various decision-making situations.
Suggested Readings:
● Arora, M.N. (2020). Management Accounting. Delhi, India: Himalaya Publishing House.
● Bhattacharyya, A. K. (2021). Essentials of Financial Accounting. Delhi, India: PHI
Learning.
● Goel, R. K. & Goel, I. (2019).Concept Building Approach to Management Accounting for
32
B.Com. Delhi, India: Cengage.
● Goel, R. K. & Goel, I. (2019). Concept Building Approach to Cost Accounting for B.Com
(Hons)/B.Com. Delhi, India: Cengage.
● Goyal, B.K &Tiwari, H. N. (2022). Financial Accounting. Delhi, India: Taxmann.
● Kishore, R. M. (2020).Financial Management. Delhi, India: Taxmann.
● Monga, G.R. & Bahadur, R. (2021). Basic Financial Accounting. Delhi, India: Scholar Tech
Press.
33
● Narayanaswamy. (2021). Financial Accounting: A Managerial Perspective. Delhi, India:
PHI Learning.
● Sah, R. K. (2019). Concept Building Approach to Financial Accounting. Delhi, India: Cengage
Learning India Pvt. Ltd.
● Singh, S. (2021).Management Accounting. Delhi, India: PHI Learning Pvt. Limited.
● Singh, S. (2019).Elements of Cost Accounting. Delhi, India: Kitab Mahal.
● Singh, S.K.& Gupta, L. (2021). Basic Management Accounting: Theory and Practice. Delhi,
India: A.K. Publications.
● Tulsian, P.C. &Tulsian, B. (2019). Advanced Management Accounting. Delhi, India:
S.Chand.
● Tulsian, P.C. (2019). Cost Accounting. Delhi, India: S.Chand.
Additional Readings:
● Myer, J. N. (2017).Financial Statement Analysis. London, United Kingdom: Prentice-Hall.
● Drury,C. (2007).Management and Cost Accounting. London, United Kingdom: Thomson
Learning.
● Gibson, C. H. (2014). Analysis of Financial Statement. Delhi, India: Cengage Learning
● Horngren, C. T., Foster, G. & Dattar, S. M. (2017). Cost Accounting: A Managerial
Emphasis. Delhi, India: Prentice Hall of India Ltd.
● Usry, M. E. & Hammer, L. H. (2002). Cost Accounting: Planning and Control. United
States: South Western Publishing Co.
Note: Suggested readings will be updated by the Department of Commerce and uploaded
on the Department's website.
34
Learning Objectives
The course aims to impart the core body of knowledge in international business to the students.
The course would introduce students to the international trading and investment environment and
also create awareness about emerging issues such as outsourcing and sustainable development in
the context of international business.
Learning Outcomes: After completion of the course, learners will be able to:
1. Analyse the process of globalization and its impact on growth of international business.
2. Evaluate the changing dynamics of the diverse international business environment.
3. Analyse the theoretical dimensions of international trade as well as intervention measures
adopted.
4. Analyse the significance of different forms of regional economic integration and the role
played by various international economic organisations.
5. Evaluate the forms of foreign direct investment and analyse benefits and costs of fdi.
Syllabus of GE-4.5
35
Contemporary issues in international business: Outsourcing and its potential for India;
international business and sustainable development.
Exercises:
The learners are required to:
1. Demonstrate through case studies the suitability of each mode of entry in international
business.
2. Conduct a comparative analysis of countries which are different in terms of
political/legal/economic/cultural environment to understand the impact of these
dimensions on international business.
3. Analyse data on trade of select countries to examine if trade patterns conform to different
trade theories.
4. Conduct an in-depth study of a regional economic arrangement and evaluate its costs and
benefits by applying the theoretical knowledge gained during the course
5. Make presentations on developments in contemporary issues affecting international
business such as sustainable development.
Suggested Readings:
Additional Resources
● Economic Survey, various issues.
● RBI Report on Currency & Finance, various issues.
● World Investment Reports, UNCTAD
● Websites: RBI, IMF, WORLD BANK, WTO.
● WTO Annual reports
Note: Suggested readings will be updated by the Department of Commerce and uploaded
on the Department's website.
36
SEMESTSER-V
B.Com (Hons.)
Learning Objectives
The course aims to impart knowledge of law pertaining to levy of income tax in India.
Learning outcomes
SYLLABUS OF DSC-5.1
Basic concepts: Income; Agricultural income, Person, Assessee, Assessment year, Previous
year, Gross Total Income, Total income, Maximum marginal rate of tax and Permanent
Account Number (PAN); Residential status: Scope of total income on the basis of residential
37
status; Exempted incomes under section 10; Learning lessons from Kautilya’s Taxation Policy.
Unit 2: Computation of Income from Salaries and House Property (11 hours)
Unit 3: Computation of Income from Business or Profession and Capital Gains (11 hours)
Unit 4: Income from Other Sources, Clubbing of Income and Set-off (7 hours)
Income from other sources; Income of other persons included in assessee’s total income;
Aggregation of income and set-off and carry forward of losses.
Unit 5: Deductions and Computation of Total Income and Tax Liability (7 hours)
Deductions from gross total income; Rebates and reliefs; Computation of total income and tax
liability of individuals (On-line filing of Returns of Income & TDS).
Practical Exercises:
1. Prepare a case study for a person resident but not ordinarily resident in India having income
under the head other sources of income.
2. Prepare a presentation indicating the impact of alternative tax regime structure on the tax
liability of an assessee.
3. Present a hypothetical case wherein the impact of change in the capital gains taxes are
reflected as per the relevant Financial Act.
4. Learn about various tax services available on the official website of Government of India.
6. Explore and attempt on-line filing of Returns of Income & TDS on Income tax e-filing
website under ITR-1 and ITR-2.
Suggested Readings:
● Ahuja, G., & Gupta, R. (2022). Simplified Approach to Income Tax. Delhi, India: Flair
Publications Pvt. Ltd.
● Bandypoadhyay, S. B., & Das, C. (2019). TAXATION II (1st ed., Vol. II). Delhi, India:
Oxford University Press.
● Mittal, N. (2019). Concept Building Approach to Income Tax Law and Practice (1st ed.,
Vol. 1). Delhi, India: Cengage Learning India Pvt.
38
● Singhania, V. K., & Singhania, M. (2021). Students' Guide to Income Tax | University
Edition. Delhi, India: Taxmann Publications Private Limited.
Additional Readings:
● Current Tax Reporter. Jodhpur, India: Current Tax Reporter.
● Income Tax Reports. Chennai, India: Company Law Institute of India Pvt. Ltd.
Learning Objectives
The course aims to acquaint the learners with Micro economics and its applications.
Learning outcomes
After the completion of the course, the learners will be able to:
1. Examine the nature and scope of business economics.
2. Analyse how consumers try to maximize their satisfaction by spending on different goods.
3. Evaluate the relationship between inputs used in production and the resulting outputs and
costs.
4. Analyse and interpret various facets of and pricing under different market situations.
5. Discuss the contemporary issues and applications in micro economics.
SYLLABUS OF DSC-5.2
39
Nature and scope of Business Economics, Demand and Supply: Meaning, law, Individual Vs
Market, Movement Vs Shift, Market equilibrium. Elasticity of Demand: Price, income and
cross elasticity. Measurement of elasticity of demand: outlay and percentage method. Elasticity
of supply: concept and measurement (Percentage method).
Cardinal Vs Ordinal Utility, Indifference curves: features, budget line, consumers equilibrium,
ICC and Engels curve, PCC and derivation of demand curve, Income and substitution effects
of price change (normal, inferior and giffen goods), Applications: effect of interest rates on
household savings, lump sum subsidy Vs excise subsidy.
Production function: TP, AP and MP, Law of Variable proportions. Isoquants: properties,
optimal combination of resources, expansion path and returns to scale.
Cost: Different cost concepts, Derivation of short run and long run cost curves (LAC and
LMC), Economies and Diseconomies of scale.
Perfect competition: features, equilibrium under short run and long run, derivation of supply
curve under short run and long run.
Monopoly: features, equilibrium under short run and long run, absence of supply curve, Price
discrimination: degrees, conditions and dumping.
Monopolistic competition: features, product differentiation and excess capacity and
equilibrium.
Oligopoly: Collusive and non- collusive: Cournot’s model, Kinked demand curve, Cartels
(OPEC and CIPEC)
Rent control, Minimum wages, Individual supply curve of labour, Peak load Pricing, Prisoners’
dilemma and Game Theory.
Exercises:
The learners are required to:
Suggested Readings:
40
● Baye, M., & Prince, J.(2021). Managerial Economics and Business Strategy (3rd ed.). New
York, United States: McGraw Hill.
● Case, K. E., & Fair, R. C. (2017). Principles of Economics (12th ed.). London, United
Kingdom: Pearson Education.
● Chaturvedi, D. D., & Chaturvedi, S. (2022). Business Economics. Delhi, India: Kitab
Mahal.
● Deepashree (2021). Business Economics. Delhi, India: MKM Publisher.
● Gillespie, A. (2013). Business Economics (2nd ed.). Oxford, United Kingdom: Oxford
University Press.
● Gupta, G. S. (2011). Managerial Economics (2nd ed.). Delhi, India: McGraw Hill.
● Maddala, G. S., & Miller, E. (2017). Microeconomics Theory and Applications. Delhi,
India: Tata McGraw Hill.
● Mankiw, N. G., Aswin A., & Taylor, M. P. (2019). Business Economics. United Kingdom:
Cengage Learning.
● Miller, R. L. (1982). Intermediate Microeconomics: Theory, Issues, Applications (2nd ed.).
New York, United States: McGraw-Hill.
● Pindyck, R., & Rubinfeld, D. (2017). Microeconomics (8th ed.). London, United Kingdom:
Pearson Education.
● Salvator, D., & Rastogi S. K. (2016). Managerial Economics: Principles and Worldwide
Applications (8th Ed.). Delhi, India: Oxford University Press.
● Samuelson, P. A., Nordhaus, W. D., Chaudhari S., & Sen, A. (2019). Economics (SIE)
(20th ed.). New York, United States: McGraw-Hill.
Note: Suggested readings will be updated by the Department of Commerce and uploaded
on the Department's website.
Learning Objective: The course aims to enable students to acquire knowledge of concepts,
methods and techniques of management accounting for the purpose of managerial planning,
control and decision making.
41
Learning Outcomes:
After completion of the course, learners will be able to:
1. Examine the conceptual framework of Management Accounting and identify the
differences between various forms of accounting.
2. Analyse budgetary control system as a tool of managerial planning and control
3. Evaluate the standard costing system as a tool of managerial control.
4. Recognise the concept of marginal costing and cost-volume-profit analysis.
5. Analyse techniques of decision making.
6. Discuss the concept of responsibility accounting and performance measurement.
Syllabus of DSC-5.3
Note: Spreadsheet may be used for doing basic calculations in Management Accounting
and giving students subject related assignments for their internal assessment purposes.
42
Practical Exercises:
The learners are required to:
1. Discuss differences between various forms of accounting.
2. Prepare different types of budgets.
3. Apply the concept of zero base budgeting on a select firm by collecting relevant data.
4. Visit any manufacturing unit and study the relevance of marginal costing.
5. Compute variances and perform analysis.
6. Perform cost-volume-profit analysis.
7. Compute the foreign export sales price for a domestic firm engaged in manufacturing
goods/services.
8. Evaluate various decision making techniques using case studies.
Suggested Readings:
● Arora, M. N. (2019). Management Accounting. Delhi, India: Himalaya Publishing House.
● Goel, R. K., & Goel, I. (2019). Concept Building Approach to Management Accounting
for B.Com(Hons.), Delhi, India: Cengage.
● Maheshwari, S. N., & Mittal, S. N. (2019). Management Accounting. Delhi, India: Shri
Mahaveer Book Depot.
● Maheshwari, S. N., Maheshwari, S. K., & Maheshwari, S. K. (2021). Principles of
Management Accounting. Delhi, India: Sultan Chand & Sons.
● Maheshwari, S. N. (2015). Management Accounting and Financial Control. Delhi, India:
Sultan Chand & Sons.
● Singh, S. (2023). Management Accounting. Delhi, India: PHI Learning Pvt. Limited.
● Singh, S. K., & Gupta, L. (2021). Management Accounting: Theory and Practice. Delhi,
India: A. K. Publications.
● Tulsian, P. C., & Tulsian, B. (2023). Advanced Management Accounting. Delhi, India: S.
Chand.
Additional Readings:
● Drury, C. (2020). Management and Cost Accounting. China: Cengage.
● Horngren, C. T., Foster, G., & Dattar, S. M. (2002). Cost Accounting: A Managerial
Emphasis. Delhi, India: Prentice Hall of India Ltd.
● Khan, M. Y., & Jain, P. K. (2021). Management Accounting. Delhi, India: Tata McGraw
Hill Publishing Co.
● Usry, M. E., & Lawrence, H. H. (2010). Cost Accounting: Planning and Control.
Nashville, United States: South Western Publishing Co.
43
Note: Suggested readings will be updated by the Department of Commerce and
uploaded on the Department's website.
Learning Objectives
The course enables the learners to understand and apply the important concepts of
Organisational democracy and industrial relations including trade unions, workers participation
in management, collective bargaining, industrial disputes, grievance handling and various
labour enactments through the pedagogy of case discussions and the practices of Indian
Organisations in this context.
Learning outcomes
After completion of the course, learners will be able to:
44
SYLLABUS OF DSE-5.1
Unit 1: Organisational Democracy and Industrial Relations: Introduction (9 hours)
Note: Case studies are compulsory to develop the concept and evaluation of the students.
Exercises:
The learners are required to:
1. Discuss case studies on organisational democracy and industrial relations.
2. Evaluate the legal framework of trade unions in India.
3. Perform role play on collective bargaining situations.
4. Assess and prepare a report on the grievance redressal mechanism in India.
5. Analyse provisions under various labour enactments.
Suggested Readings:
● Sahoo, D. P. (2019). Employee Relations Management - Texts and Cases. Delhi, India:
SAGE Publishing India.
45
● Mamoria, C. B., Mamoria, S., & Gankar. (2010). Dynamics of Industrial Relations.
Delhi, India: Himalaya Publishing House.
● Monappa, A. (2012). Industrial Relations and Labor laws. Delhi, India: Tata McGraw
Hill Edition.
● Monappa, A., Nambudiri, R., & Selvaraj P. (2012). Industrial Relations and Labour
Laws. Delhi, India: Tata McGraw Hill Education.
● Padhi, P. K. (2019). Industrial Relations and Labour Law. Delhi, India: PHI Learning.
● Sharma, J. P. (2018). Simplified Approach to Labour Laws. Delhi, India: Bharat Law
House.
● Sinha, P. R. N., Sinha, I. B., & Shekhar, S. P. (2017). Industrial Relations, Trade
Unions and Labour Legislation. Delhi, India: Pearson Education.
● Srivastava, S. C. (2009). Industrial Relations and Labour Laws. Delhi, India: Vikas
Publishing House.
Note: Suggested readings will be updated by the Department of Commerce and uploaded
on the Department's website.
Learning Objectives
The course aims to familiarize the students with the principles and practice of international
finance.
Learning outcomes
After completion of the course, learners will be able to:
1. Describe the International Monetary System and the nature and scope of international
finance.
2. Discuss various aspects of Foreign Exchange Markets.
46
3. Analyse the factors affecting the exchange rates.
4. Describe International Financial Markets and Instruments.
5. Evaluate various kinds of risks due to fluctuation in the exchange rate and
management of these risks.
SYLLABUS OF DSE-5.2
Unit 1: International Financial Environment (9 hours)
Evolution of the International Monetary System, Bimetallism, Gold Standard, Bretton Woods
System, Flexible Exchange Rate Regime and Current Exchange Rate Arrangements.
Globalization and Multinational Enterprise. Issues in international finance.
Exercises:
The learners are required to:
1. Study RBI and other websites to evaluate the impact of change in exchange rates.
2. Use various software to assess the impact of different factors on exchange rates,
3. Calculate cross exchange rate to find arbitrage opportunities.
4. Select the appropriate international financial instruments as per investment needs.
5. Select the appropriate instrument for managing the risk.
47
6. Study cross- border mergers and acquisitions.
7. Evaluate cross-border investment opportunities.
Suggested Readings:
Note: Suggested readings will be updated by the Department of Commerce and uploaded
on the Department's website.
Learning Objectives
This course seeks to familiarize the learners with their rights and responsibilities of a consumer
and the procedure to redress their complaints. The learner should be able to comprehend the
business firms’ interface with consumers and the related regulatory and business environment.
48
Learning outcomes
After completion of the course, learners will be able to:
Genesis of the Consumer Protection law in India; Basic concepts: Consumer, goods, service,
defect in goods, deficiency in service, spurious goods, unfair trade practice, restrictive trade
practice, unfair contract, product liability, consumer rights.
Organisational Set up under the CPA, 2019: Advisory bodies: Consumer Protection Councils
at the Central, State, and District level: Composition and role. Central Consumer Protection
Authority: Composition and Powers; Adjudicatory bodies: District Commission, State
Commission, and National Commission: Composition and Jurisdiction (Territorial and
Pecuniary). Role of Supreme Court under the CPA with relevant case laws. Consumer
Mediation Cell.
49
Who can file a Complaint? Grounds of Filing a Complaint, Limitation Period, and Procedure
for Filing and Hearing of Complaint, Reliefs provided Appeal, Enforcement of Order, Offences
and Penalties.
Leading cases decided by the National Commission/Supreme Court under the CPA in: Medical
service, Banking, Insurance, Housing Construction, Education, defective product, Unfair Trade
Practices.
Exercises:
1. Talk to people in their community and find out what they do when they are
dissatisfied with a product or service.
3. Visit the www.ncdrc.nic.in and pick any two case judgments on deficiency in
services. Examine who was the complainant, ground of complaint, appeal filed, and
where filed and final order passed by the concerned Consumer Commission.
4. Observe the advertisements given by builders and verify whether they are
registered under the RERA.
5. Visit the website of ASCI and find out the nature of complaints received and
what action was taken by ASCI.
6. Identify products which are using ISI mark. Check whether it is genuine or fake
50
7. Identify the product categories for which standards are mandatory under the
BIS.
Suggested Readings:
● Aggarwal, V. K. (2021). Law of Consumer Protection, (4th ed.). Delhi, India: Bharat
Law House.
● Khanna, S. R., & Hanspal, S. (2020). Consumer Affairs & Customer Care (1st ed.).
Delhi, India: Prowess Publishing.
● Kapoor, S. (2021). Consumer Affairs and Customer Care, (1st ed.). Delhi, India:
Scholar Tech Press.
● Rao, R. (2022). Consumer is King. Delhi, India: Universal Law Publishing Company.
Additional Resources:
● www.consumeraffairs.nic.in
● www.bis.org
● https://fssai.gov.in
● https://irdai.gov.in
● https://rbi.org.in/Scripts/Complaints.aspx
● www.confonet.nic.in
● www.ncdrc.nic.in
● https://ascionline.in
Note: Suggested readings will be updated by the Department of Commerce and uploaded
on the Department's website.
51
Discipline Specific Elective Course- 5.4 (DSE-5.4): Accounting for
Mergers & Acquisitions and Valuation
Learning Objectives
The course aims to help learners to conceptualise the knowledge of value creation through
Mergers and Acquisitions and acquire skills for accounting for Mergers and Acquisitions both
from the perspective of India and Internationally.
Learning outcomes
After completion of the course, learners will be able to understand:
SYLLABUS OF DSE-5.4
Unit 1: Introduction to Mergers and Acquisitions (9 hours)
Introduction to mergers and acquisitions (M&A), Types of Mergers, Participants in Merger and
Acquisition, Understanding financial statements and key valuation concepts, Leveraging M&A
for value creation, M&A- Cure for Corporate Turbulence, Fast Track Mergers, Significance of
Intellectual Property Rights in M&A, Cross Border Mergers.
52
Unit 2: Modelling and Valuation (9 hours)
Income Approach (Capitalization Method and Discounted Cash Flow Method); Market
Approach (Comparable Company Method); Assets Approach (Book Value Method and
Liquidation Method); Modelling for Internal Rate of Return calculations; Discounted cash flow
valuation; Due Diligence in M&A, Negotiation; Synergistic benefits and distribution of
Synergy gains.
Unit 3: Accounting for Mergers and Acquisitions (Indian Perspective) (9 hours)
Looking at the dynamics of an actual transaction, Examining the effects of the transaction,
Accounting for Amalgamation in the nature of Purchase, Accounting for Amalgamation in the
nature of Merger, Treatment of Reserve on Amalgamation, Amalgamation after balance sheet
date, Acquisition under Business Transfer Agreement (BTA), Accounting for Business
Combination as per Ind AS 103, Identifying a business combination, Acquisition Method,
Acquisition Date, Applications of Acquisition methods, Common Control Accounting as per
Ind AS 103, Accounting for Acquisition-related Transaction Costs, Acquisition of control
through the acquisition of Equity Shares, Acquisition of Group of Assets.
Unit 5: Laws and Regulations affecting M&A, Demerger and Reverse Merger (9 hours)
Tax Laws, The Companies Act, 2013, The Competition Act, 2002, SEBI Regulations and any
other laws and regulations affecting M&A, Substantial Acquisitions and Buyouts in listed and
unlisted space, Ethical Considerations in M&A; Conceptualization of Demerger; Tax Laws,
The Companies Act, 2013, SEBI Regulations and any other laws and regulations affecting
Demerger; Accounting Aspects of Demerger, Demerger vs. Reconstruction; Reverse Merger.
Exercises:
The learners are required to:
1. Collect information from business newspapers, periodicals, print and digital media for
analysing reasons for mergers, acquisitions and demergers.
2. Analyse the annual reports of companies before and after the merger to evaluate the tools
applied for valuation.
3. Discuss and analyse the case study on domestic mergers.
4. Discuss and evaluate the impact of cross border mergers.
53
5. Analyse the impact of laws and regulation and its results on the merger and acquisition,
demerger and reverse merger.
Suggested Readings:
Additional Resources:
54
Discipline Specific Elective Course- 5.5 (DSE-5.5): Auditing
Learning Objectives
The course aims to provide knowledge of auditing concepts, principles, procedures, and
techniques in accordance with current legal requirements.
Learning outcomes
After completion of the course, learners will be able to:
1. Discuss basic concepts of auditing and acquaint with latest developments in the area of
auditing.
2. Describe the need of auditing and the role of auditors.
3. Demonstrate the principles, procedures and techniques of auditing.
4. Interpret the contents of audit reports.
5. Analyse the provisions of companies act, 2013 relating to auditor and auditing.
Exercises:
The learners are required to:
1. Critically analyse auditing-based case studies with the help of focussed group
discussions.
2. Examine the audit reports published by Indian companies.
3. Identify and verify any five-documentary evidence in connection with sales, purchases
of goods/machineries, payment of expenses and liabilities.
4. Prepare internal control questionnaire and internal control checklist for audit of an
organisation/business firm.
5. Examine the p & l account and balance sheet of listed companies and identify gaps for
forensic audit.
Suggested Readings:
● Ainapure, V., & Ainapure, M. (2019). Auditing & Assurance. Delhi, India: PHI
Learning.
● Garg, P. (2022). Auditing & Assurance. Delhi, India: Taxmann Publication.
● Kumar, R. & Sharma, V. (2019). Auditing Principles and Practice. Delhi, India: PHI
Learning.
● Roy (2019). Auditing & Assurance. Delhi, India: Oxford University Press.
● Singh A. K., & Gupta, L. (2021). Auditing Theory and Practice. Noida, India: Galgotia
Publishing.
Additional Readings:
● Kamal, G. (2008). Contemporary Auditing. Delhi, India: Tata Mcgraw Hill Publishing
Company.
● Tandon, B. N., Sudharsnam, S., & Sundharabahu, S. A. (2015). Hand book on Practical
Auditing. Delhi, India: S. Chand Publishing.
Note:
(i) Suggested readings will be updated by the Department of Commerce and uploaded on the
Department's website.
(ii) Standard on Auditing and Statements on Auditing Practice issued by the ICAI shall be
referred wherever necessary.
56
Discipline Specific Elective Course- 5.6 (DSE-5.6): Export Import
Management
Learning Objectives
The course aims to develop an understanding and build knowledge on the key aspects of export-
import management in India and enable students to become export professionals and
entrepreneurs in the fast-changing global environment.
Learning outcomes
After completion of the course, learners will be able to:
SYLLABUS OF DSE-5.6
Unit 1: Basics of Export-Import Management (11 hours)
An overview of Foreign Trade Policy; An overview of export-import management system in
India; Deemed exports; Importance of exports to economic growth; Understanding Export--
Import Operations; Steps of export shipment from India; Processing of an Export Order; Legal
Formalities for Getting Started in Foreign Trade; International Commercial (INCO) Terms
2020; Rules of Origin & Certificates of Origin;
57
Unit 3: An Overview of Export Promotion Schemes and Organisational Support (9 hours)
NiryatBandhu Scheme, MEIS, SEIS, Information on Registered Exporter (REX) System,
SCOMET guidelines; Export Incentives: Scheme For Remission of Duties or Taxes on Export
Products (RoDTEP), Scheme For Rebate of State and Central Taxes and Levies (RoSCTL);
Export Promotion Capital Goods (EPCG); Organisational support: government regulatory
agencies involved in export and import i.e. Department of Commerce and Industry, Directorate
General of Foreign Trade (DGFT), Directorate General of Trade Remedies (DGTR), Export
Promotion Councils, Commodity Boards and Export Inspection Council (EIC).
Exercises:
The learners are required to:
Suggested Readings:
● Custom Manual (2018). Central Board of Indirect Taxes & Customs. India.
● Gupta, P. (2020). Export-Import Management. Delhi, India: Tata McGraw Hill.
● Joshi, R. M. (2018). International Marketing. OXFORD University Press.
● Lall, M., & Ahmed, S. (2021). Export-Import Procedure and Documentation. Delhi,
India: Sultan Chand & Sons.
● NITI Aayog, (2020). Export Preparedness Index.
● Paul, J., & Aserkar, R. (2008). Export-Import Management. (1st ed.). Delhi, India:
OXFORD University Press.
● Rai, U. K. (2010). Export-Import and Logistics Management. (2nd ed.). Delhi, India:
PHI Learning.
58
● Singh, R. (2020). Export and Import Management: Text and Cases. Delhi, India: SAGE
Publishing.
Additional Resources:
● https://www.dgft.gov.in/CP/?opt=export-management-system
● https://www.dgft.gov.in/CP/?opt=import-management-system
● https://www.icegate.gov.in/about_icegate.html
● https://cip.icegate.gov.in/CIP/#/import_and_export_through_post
● https://cip.icegate.gov.in/CIP/#/import_and_export_through_courier
● https://www.youtube.com/watch?v=3lxRK76JwH4
● https://www.youtube.com/watch?v=eq2WRACDMfw
● https://www.youtube.com/watch?v=dUpVkNGA_q0
Note: Suggested readings will be updated by the Department of Commerce and uploaded
on the Department's website.
Learning Objectives
The course aims to impart basic knowledge about the structure and working of the public
administration system in India.
Learning outcomes
After completion of this course, learners will be able to:
1. Discuss the basic concept of public administration and its relevance for business.
2. Recognise the difference between public administration and business administration.
59
3. Analyse the concept of good society and its impact on business.
4. Analyse the impact of the political system on the business environment in India.
5. Evaluate the impact of the judicial system on the business environment in India.
6. Assess the impact of governance and public policies on business.
SYLLABUS OF DSE-5.7
Unit 1: Introduction (9 hours)
Public Administration- meaning, nature and scope and limitations; Concept and functions of a
welfare state; Emergence of civil society; Factors leading to emergence of civil society;
Concept of liberty, Theories of liberty; Concept of equality, Dimensions of equality; Concept
of justice, dimensions of justice. Similarity and Dissimilarity between Public Administration
and Business Administration.
Unit 2: Idea of a Good Society (9 hours)
Good society: Need and Importance, Moral Reasoning, Theories of Moral Reasoning;
Diversity, Equity and Equality; Leadership; Responsibility, Accountability; Globalization and
society; Cross cultural issues; Ethical Conduct of National and Multinational Corporations.
Unit 3: Political System and Business (9 hours)
Constitution of India- Preamble, Fundamental rights, Directive Principles of state policies;
India’s federal system, NITI AYOG-role and functions; Impact of political system on business
environment- policies, programmes and procedure; Ease of doing business; Startup India,
Stand Up India, Make in India, Recent trends in taxation policies-impact on investment and
business.
Unit 4: Judicial System and Business (9 hours)
Judicial System- features and structure; Jurisdiction, Powers and Functions, Judicial Review,
Judicial Activism and business, Human Rights and business- challenges and opportunities,
Social Justice. Public Interest Litigation and writs- challenges and opportunities for business.
Unit 5: Governance and Public Policy (9 hours)
Governance- Concept and Nature; Public accountability; Redressal of public grievances with
special reference to RTI, Lokpal, and Lokayukta, Election Commission, Association for
Democratic Reforms (ADR), Bringing people closer to Administration: E-governance;
Political Representation, Decentralization of Governance- Panchayati Raj System, Urban Local
Bodies.
Exercises:
The learners are required to:
1. Analyse cases from real life regarding fundamental rights, freedom of expression, and
civil society
2. Discuss case studies from real life regarding equity and equality in the context of
organisations.
3. Evaluate the ease of doing business parameters in the context of a specific sector.
4. Practice session as Mock Parliament.
5. Practice session as Moot Court related to business cases.
60
6. Discuss case study on decentralization of governance and present key learnings.
Suggested Readings:
● Basu, D. D. (2015). Introduction to the Constitution of India. New York, United States:
LexisNexis.
● Fadia, B. L., & Fadia, K. (2017). Indian Government and Politics. Uttar Pradesh, India:
Sahitya Bhawan.
● Granville, A. (1999). The Indian Constitution: Cornerstone of a Nation. Oxford, United
Kingdom: Oxford University Press.
● Granville, A. (2003). Working a Democratic Constitution: A History of the Indian
Experience. Oxford, United Kingdom: Oxford University Press.
● Kashyap, S. C. (2011). Our Constitution. Delhi, India: National Book Trust.
● Sapru, R. K. (2012). Public Policy: Formation, Implementation and Evaluation. New
York, United States: Sterling Publishers.
● Sarkar, S. (2018). Public Administration in India. (2nd ed.). Delhi, India: PHI Learning
● Singh, M. P., & Saxena, R. (2008). Indian Politics: Contemporary Issues and
Concerns. Delhi, India: PHI Learning.
Learning Objectives
The course aims to provide knowledge of provisions pertaining to income tax procedures with
a view to equip students with effective tax management skills.
61
Learning outcomes
1. Analyse the provisions of payment of tax in advance, deduction of tax at source and
computation of tax, interest and fee payable to / by government.
4. Discuss the provisions dealing with penalties and prosecutions, and search, seizure and
survey.
5. Evaluate the concept of GAAR and conditions for levy of Securities Transaction Tax.
SYLLABUS OF DSE-5.8
Unit 1: Advance Payment of Tax and Collection and Recovery of Tax (18 hours)
Transactions with persons located in notified jurisdictional area; General anti-avoidance rule
(GAAR); Tax clearance certificate; Securities transaction tax; TAN (Tax Deduction and
Collection Account Number); TIN (Tax Information Network).
Exercises:
62
1. Illustrate the concepts and features of assessment of profits and gains of proprietorship,
Doctor, Advocate and Chartered Accountant as individual assessee.
2. Prepare a presentation explaining the return of Income.
3. Illustrate the filing of appeals with appellate authorities.
4. Discuss case studies on Penalties and prosecutions related to Business Tax Procedures
and Management.
5. Prepare case studies related to general anti-avoidance rules.
6. Check United States of Americage and importance of GAAR, TAN and TIN.
Suggested Readings:
● Ahuja, G., & Gupta, R. (2022). Corporate Tax Planning. Delhi, India: Commercial
Law House.
● Ahuja, G., & Gupta, R. (2012). Systematic Approach to Income Tax. Delhi, India:
Bharat Law House.
● Bajpai. O. S. (2023). Search, Seizure and Survey. Delhi, India: Taxmann Publications
Pvt. Ltd.
● Singhania, V. K., & Singhania, M. (2022). Corporate Tax planning & Business Tax
Procedures. Delhi, India: Taxmann Publications Pvt. Ltd.
Additional Sources
● Current Tax Reporter. Jodhpur, India.
● Income Tax Reports. Company Law Institute of India Pvt. Ltd., Chennai, India.
● Corporate Professionals Today. Taxman. Delhi, India.
63
General Elective Course- 5.1 (GE-5.1): Fundamentals of Human
Resource Management
Learning Objective: The course aims to introduce learners to the field of human resource
management by exposing them to the key concepts.
Learning Outcomes: After completion of the course, learners will be able to:
1. Examine the organisational human resource processes.
2. Compare job analysis, job description, and job design.
3. Evaluate the relevance and methods of training and development.
4. Recognise the requisite skills in performance appraisal and compensation of
employees.
5. Analyse the need of Employee Maintenance in the organization and study the Emerging
issues in HRM
SYLLABUS of GE-5.1:
Unit 1: Introduction to HRM (9 hours)
Concept, functions and significance of HRM. Challenges of human resource management.
Workplace diversity, employee empowerment, maintaining work life balance, and stress
management.
Unit 2: Human Resource Planning and Procurement (9 hours)
64
Quantitative and qualitative dimensions of human resource planning; job analysis, job
description and job specification. Recruitment: concept, sources and techniques. Selection:
concept and process.
Unit 3: Employee Training and Development (9 hours)
Training: concept and methods; Apprenticeship, understudy, job rotation, vestibule training.
case study, role playing, and sensitivity training. Development: In-basket, management games,
conferences and seminars, coaching and mentoring, management development programs;
Training process outsourcing.
Unit 4: Performance Appraisal and Employee Compensation (9 hours)
Performance appraisal: nature, objectives and process; Performance management; Methods of
performance appraisal; Potential appraisal; Employee counselling; Job transfer and promotion.
Compensation - Concept and policies, Base and supplementary compensation; Individual,
group and organisation incentive plans; Fringe benefits; Performance linked compensation;
Employee stock option; Pay band compensation system; Job evaluation.
Unit 5: Employee Maintenance and Emerging issues in HRM (9 hours)
Employee health, welfare and safety; Social security; Employer-employee relations; Grievance
handling and redressal; Industrial disputes: Causes and settlement machinery; Contemporary
issues in HRM: Human Resource Information System (HRIS); HR Audit, emerging job
opportunities, e-HRM, work life balance and work from home.
Exercises:
The learners are required to:
1. Design a human resource plan.
2. Conduct orientation cum induction programme.
3. Hold mock counselling sessions.
4. Create team building activities.
5. Devise incentive plans for a diverse workforce.
Suggested Readings:
● Aswathappa, K., & Dash, S. (2021). Human Resource Management-Text and cases.
(9th ed.). Delhi, India: Tata McGraw-Hill.
● Chhabra, T. N., & Chhabra, M. (2020). Human Resource Management. Delhi, India:
Sun India Publications.
● Decenzo, D. A., & Robbins, S. P. (2009). Fundamental of Human Resource
Management. New Jersey, United States of America; Wiley.
● Dessler, G., & Varrkey, B. (2020). Human Resource Management. Sixteenth Edition.
Delhi, India: Pearson Paperback.
● French, W. L. (2006). Human Resource Management. Boston, United States:
Houghton Mifflin.
● Gupta, C. B. (2018). Human Resource Management. Delhi, India: Sultan Chand &
Sons.
● Pattanayak, B. Human Resource Management. (6th ed.). Delhi, India: PHI learning
65
● Prasad, L. M. (2018). Human Resource Management. Delhi, India: Sultan Chand &
Sons
● Rao, V. S. P. (2020). Human Resource Management. (2nd ed.). Delhi, India: Taxmann.
Note: Suggested readings will be updated by the Department of Commerce and uploaded
on the Department's website.
Learning Objective: The course aims to enable the learners to evolve a suitable framework
for the preparation, appraisal, monitoring, and control of projects undertaken in an organisation.
Learning Outcomes: After completion of the course, learners will be able to:
1. Discuss the concept and attributes of projects, project management system, process and its
principles.
2. Assess technical feasibility, marketing feasibility and commercial viability; using NPV, and
further to understand tax and legal aspects of a project;
3. Develop schedule for a specific project and its appraisal using various techniques;
4. Calculate project duration and assess project cost;
5. Evaluate project management in terms of risk and performance.
SYLLABUS of GE-5.2
Unit 1: Introduction (5 hours)
66
Concept and attributes of Project, Project Management Information System, Project
Management Process and Principles, Role of Project Manager, Relationship between Project
Manager and Line Manager, Project Stakeholder Analysis, Identification of Investment
opportunities, Project life cycle, Project Planning, Monitoring and Control of Investment
Projects, Pre-Feasibility study, Identify common sources of conflict within a project
environment.
Unit 2: Project Preparation and Budgeting (11 hours)
Technical Feasibility, Marketing Feasibility, Financial Planning: Estimation of Costs and
Funds (including sources of funds), Loan Syndication for the Projects, Demand Analysis and
Commercial Viability (brief introduction to NPV), Project budget, Collaboration
Arrangements, Tax considerations and legal aspects.
Unit 3: Project Scheduling and Appraisal (9 hours)
Decomposition of work into activities, determining activity-time duration. Business Criterion
of Growth, Liquidity and Profitability, Social Cost Benefit Analysis in Public and Private
Sector, Investment Criterion and Choice of techniques, Estimation of Shadow prices and Social
discount rate.
Unit 4: Project Planning Techniques (11 hours)
Determine project duration through critical path analysis using PERT & CPM techniques.
Resource allocations to activities. Cost and Time Management issues in Project Planning and
Management.
Unit 5: Project Risk and Performance Assessment (9 hours)
Project Risk Management- Identification, Analysis and Reduction, Project quality
management, Project Performance Measurement and Evaluation, Project Report, Project
Closure and Audit.
Exercises:
The learners are required to:
1. Examine the project running in the local area and list the activities required for project
completion.
2. Develop time estimates for various activities.
3. Evaluate the critical activities of the project using CPM technique.
4. Find out the delays in the activities, if any, and their impact on cost and project completion.
5. Discuss PERT and CPM techniques with help of any corporate example.
Suggested Readings:
● Chandra, P. (2019). Projects: Planning, Analysis, Selection, Financing,
Implementation and Review. Delhi, India: Tata McGraw Hill.
● Gido, J., & Clements, J. P. (2015). Project Management. Delhi, India: Cengage
Learning Pvt. Ltd.
● Gray, C. F., Larson, E. W., & Desai, G. V. (2014). Project Management: The
Managerial Process. Delhi, India: Tata McGraw Hill.
67
● Kanda, A. (2010). Project Management: A Life Cycle Approach. Delhi, India: Prentice
Hall India Learning Private Limited.
● Khatua, S. (2011). Project Management and Appraisal. Oxford, United Kingdom:
Oxford Press University.
Note: Suggested readings will be updated by the Department of Commerce and uploaded
on the Department's website.
Learning Objective: The course aims to provide knowledge regarding the concepts, tools,
techniques and relevance of digital marketing in the current scenario. It also enables the
learners to learn the practical application of the Digital Marketing tools and the ethical and
legal issues involved therein.
Learning Outcomes: After completion of course, learners will be able to:
1. Identify and assess the impact of digital technology in transforming the business
environment and also the customer journey.
2. Describe the functioning of the digital marketers and how it is different than the traditional
marketing practices
3. Discuss the significance of digital marketing tools, such as, SEO, Social media platforms,
Online advertising, Blogging etc.
4. Analyse ethical considerations and the regulatory framework of digital marketing in India.
5. Describe the various ethical and legal issues in digital marketing.
SYLLABUS OF GE-5.3
Unit 1: Introduction (9 hours)
68
Concept, Scope and Importance of Digital Marketing, Traditional Marketing vs Digital
Marketing, Challenges and opportunities for Digital Marketers, Digital Marketing landscape:
an overview of Indian Markets.
Unit 2: Digital Marketing Management (9 hours)
Digital marketing-mix, Segmentation, Targeting, Differentiation and Positioning: Concept,
Levels, and strategies in digital environment, Digital Technology and Customer Relationship
Management, Digital Consumers and their Buying Decision process.
Unit 3: Digital Marketing Presence (9 hours)
Concept and role of Internet in Marketing, Online marketing Domains, The P.O.E.S.M.
Framework, Website design and domain name branding, Search Engine Optimization stages,
Types of traffic, Online Advertising: Types, formats, requisites of a good online advertisement,
Email marketing: types and strategies.
Unit 4: Interactive Marketing (9 hours)
Interactive Marketing: Concept and options, Social media marketing: concept and tools, Online
Communities and Social networks, Blogging: types and role, Video marketing: tools and
techniques, Mobile marketing tools, PPC marketing, Payment options and Gateways.
Unit 5: Ethical and Legal Issues (9 hours)
Ethical Issues and Legal Challenges in digital marketing, Regulatory framework for digital
marketing in India.
Exercises:
The learners are required to:
1. Discuss marketing strategies of Companies who have succeeded in marketing their products
through online platforms.
2. Create a hypothetical online venture and discuss its marketing and advertising strategies.
3. Design an advertising campaign and run it on various social media handles: Facebook,
Instagram, Twitter, LinkedIn, Snap Chat etc.
4. Implement various tools with the help of free softwares available online, such as Google
Adword, Google Analytics etc.
5. Analyze the ethical considerations and the regulatory framework of digital marketing from
the official website of Government of India.
6. Discuss various ethical and legal issues in digital marketing with the help of case study.
Suggested Readings:
69
● Ahuja, V. (2015). Digital Marketing. Delhi, India: Oxford University Press.
● Chaffey, D., Chadwick, F. E., Johnson, K., & Mayer, R. (2008). Internet Marketing:
Strategy, Implementation and Practice. New Jersey, United States: Pearson Hall.
● Frost, R. D., Fox, A., & Strauss, J. (2018). E-Marketing. Abingdon, United Kingdom:
Routledge.
● Gay, R., Charlesworth, A., & Esen, R. (2007). Online Marketing: A Customer Led
Approach. Oxford, United Kingdom: Oxford University Press.
● Gupta, S. (2018). Digital Marketing. Delhi, India: Tata McGraw Hill Education.
● Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Digital Marketing: 4.0 Moving from
Traditional to Digital. New Jersey, United States: John Wiley & Sons.
● Maity, M. (2022). Digital Marketing. Delhi, India: Oxford University Press.
● Mathur, V., & Arora, S. (2020). Digital Marketing. Delhi, India: PHI Learning Pvt. Ltd.
● Ryan, D., & Calvin, J. (2016). Understanding Digital Marketing: Marketing Strategies
for Engaging the Digital Generation. London, United Kingdom: Kogan Page Publishers.
● Tasner, M. (2015). Marketing in the Moment: The Digital Marketing Guide to Generating
More Sales and Reaching Your Customers First. London, United Kingdom: Pearson
Education.
70
General Elective Course- 5.4 (GE-5.4): Ethics and Governance
Learning Objective: This course is designed keeping in view the dominant role that modern
corporations play in creating desirable economic, social and environmental outcomes for the
society. As corporate governance is intertwined with social responsibility, it requires a multi-
disciplinary approach to understand the associated issues and challenges. Therefore, the course
outlines the key theoretical and practical issues underpinning the study of both corporate
governance (CG) and corporate social responsibility (CSR) in an integrated fashion.
Learning Outcomes:
After completion of the course, learners will be able to:
1. Evaluate and analyse the concepts, tools and theories of ethics and the issues in ethics.
2. Recognize the essence of ethics in business.
3. Develop decision-making skills with regard to ethical governance.
4. Recognise major aspects of corporate governance principles and various theories and
systems of corporate governance.
5. Recognise opportunities for reflection on the roles and responsibilities of directors towards
the shareholders and other stakeholders covering both theory and relevant practices.
6. Discuss emerging issues and challenges in corporate governance.
SYLLABUS OF GE-5.4
Unit 1: Introduction to Ethics (9 hours)
Concept of moral reasoning and ethics; Contributions of moral thinkers and philosophers to the
concepts of morality; Approaches to Moral reasoning; Essence of Ethics, Dimensions of Ethics;
Human Values; Ethical concerns and dilemmas
71
Unit 2: Business Ethics (9 hours)
Concept; Principles; Theories of Business Ethics; Ethical Organisations, Code of Ethics;
Ethical issues in business
Exercises:
The learners are required to:
Suggested Readings:
● Crane, A., Matten, D., Glozer, S., & Spence, L. J. (2019). Business ethics:
Managing corporate citizenship and sustainability in the age of globalization.
Oxford, United Kingdom: Oxford University Press.
● Monks, R. A. G., & Minow, N. (2011). Corporate governance. Hoboken, NJ,
United States: John Wiley & Sons.
● Reddy, N. K., & Ajmera, S. (2015). Ethics integrity and aptitude: For Civil Services
Main Examination. Delhi, India: McGraw Hill Education (India) Private Limited.
72
● Weiss, J. W. (2022). Business ethics: A stakeholder and issues management
approach. Oakland, CA, United States: Berrett-Koehler.
Additional Readings:
● Rani, D. G., & Mishra, R. K. (2017). Corporate governance: Theory and practice.
Delhi, India: Excel Books India.
Note: Suggested readings will be updated by the Department of Commerce and uploaded
on the Department's website.
73