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Just Do It
SNEAKERS STATIONERY SHOP BY SPORT
INTRODUCTION
Discover Nike's new stationery line crafted from
sustainable materials like bamboo, mango
seeds, green coconut shell, and bagasse,
offering a stylish and environmentally conscious
alternative for your writing needs.
Promoting sustainability with creative and
innovative designs.
LETS HAVE A VISION FROM
“WASTE TO WOW”
SWOT Analysis
MARKET ANALYSIS
250
Strengths: Weaknesses:
Reduced carbon Potential higher
200 footprint and production costs
waste in Limited market
150
manufacturing awareness and
Diverse product education on eco-
100
range available friendly stationery
50
Opportunities: Threats:
0 Growing demand for Competition from
2021 2022 2023 2024 2025
sustainable traditional stationery
Current Market Value: products. brands.
US$ 155 billion CAGR:
Partnerships with Initial consumer
environmental resistance to higher-
By 2025: 6.1% organizations for priced eco-friendly
US$ 213.03 billion increased visibility. options
USP AND
COMPETITIVE
ANALYSIS Materials like plastic
and non ecofriendly
Eco sustainable products raw materials are Limited eco-friendly product
used options.
Has a very limited Plastic-intensive packaging
Creative and innovative
range of products impacts environment.
designs
Less creative and less Limited product variety
innovative designs Price competitiveness may
Support for local business Does not focus more compromise quality.
on sustainability and Some users report ink
reaching the issues.
Educational value educational Occasional quality concerns
institutions.
Green Innovation
SEGMENTATION TARGETING
Students of age range (5 to 20)
DEMOGRAPHIC Adults (20yr to 45yr)
Artists Professional Adults
Student Professionals
POSITIONING
GEOGRAPHIC Leader in sustainable innovation
Urban Innovative designs
Rural
Use of waste materials
International Market
PRODUCT DESIGN
SHARPENER
Product Features:
Made from leftover green coconut shell, reducing plastic
waste
Blade embedded within the coconut shell for durability
Unique shoe-shaped design for added flair
Customizable option to match favourite Nike shoe ERASER
Environment friendly choice for conscious consumers Product Features:
Made from sustainable mango seed extracts.
Non-toxic and safe for users of all ages.
Soft and durable material erases cleanly without
smudging.
Ideal for artists, students, and professionals.
Comes in a pack of 3 for extended use.
Compact size fits easily into pencil cases or desk drawers.
A guilt-free way to correct mistakes and support
sustainability.
PRODUCT DESIGN
PENCIL
NOTEBOOK
Product Features:
Body made of bamboo, a
Product Features:
renewable and sustainable
Made from bagasse, a
resource.
Water-soluble capsule filled with
residue of sugarcane
plant seeds for a unique and Can be recycled
eco-friendly touch. Includes a barcode providing environmental
Information about the plant seed information
provided on the pencil's body. Helps reduce the need for cutting down trees
Secondary packaging includes a Promotes a healthier environment
humble request to plant the seed Perfect for those looking to make a positive
after use. impact through their paper usage
Promotes eco-friendly practices
and sustainability.
MARKETING STRATEGY TARGETED ADVERTISING
COLLABORATIVE
Collaborative Campaigns (NGOs) CAMPAIGNS
Educational Initiatives
SUSTAINABILITY MESSAGING
Online Presence
CUSTOMER ENGAGEMENT
STYLISH DESIGN ONLINE PRESENCE
EDUCATIONAL INITIATIVES
BUSINESS MODEL CANVAS
KEY KEY VALUE CUSTOMER CUSTOMER
SEGMENTATION
PARTNERS ACTIVITIES PROPOSITION RELATIONSHIP
COLLABORATE WITH R $D FOR STATIONERY AFTER SALES SERVICE CONSUMERS
DIVERSE RANGE OF
LOCAL BUSINESSMEN ITEMS ENAGEMENT THROUGH LOOKING FOR
PRODUCTS WITH
TO ENSURE STEADY MANUFACTURING OF SOCIAL MEDIA AND NATURAL
INNOVATIVE
AND RELIABLE SUPPLY STATIONERY ITEMS INFLUENCER
DESIGNS TO CATER PRODUCTS
OF RAW MATERIALS ie MARKETING OF THE ITEMS COLLABORATION
SUGARCANE, DIFFERENT
CONOCUT SHELLS, CUSTOMER STATIONERY
MANGO SEEDS, PREFERENCES ENTHUSIASTS ie
BAMBOO KEY CHANNEL STUDENTS,
PARTNERSHIP WITH
RESOURCES ECO-FRIENDLY ARTISTS AND
MATERIALS ARE ONLINE STORE PROFESSIONALS
RETAIL STORES,
USED WEBSITES
GOVERNMENTS AND ECO- FRIENDLY RAW ETC.
NGO LIKE GREEN SOCIAL MEDIA
MATERIALS
YATRA, IES: INDIAN DURABLE PRODUCTS PLATFORM
LOCAL BUSINESSMEN
ENVIRONMENT WORD OF MOUTH
OR SUPPLIERS
SOCIETY. OFFLINE STORES
BRAND AMBASSADOR
MASS
POPULARITY
SOCIALLY
RESPECTED
GOODWILL
AMBASSADOR
OF
UNICEF
YOUTH
PRIYANKA CHOPRA ICON
THANK YOU
TEAM MEMBERS:
SHRUTI ,KRITIKA,JANHWI
