Timmerman
Industries
Research Proposal
Presentation
Product Research Proposal for Ingoude Company
02 May, 2024
Timmerman
Industries
Hello!
Warm greetings to all present. As we gather here today, I am excited to introduce our
research proposal for Ingoude Company, which aims to address key challenges and
capitalize on emerging opportunities in the market.
Agenda Overview
01 Background of the study 05 Qualitative
02 Problem Statement 06 Quantitative
03 Framework 07 Proposed Timeline
04 Methodology 08 Analysis
Background of
the Study
Our research focuses on the product market, an
innovative solution designed to make the product
become a top-of-mind product.
By understanding market demand, competition, and
technology, we aim to unlock this new product's
potential, addressing critical needs and driving
innovation in the market. Through this research, we
aim to provide insights into its successful
development, launch, and adoption, creating lasting
value for stakeholders.
Problem Statement
We're studying the market for a new Scope of the Study
product, analyzing consumer trends and Our study aims to pinpoint challenges and opportunities,
competition. Our goal is to identify assess feasibility, and offer strategic insights.
opportunities and challenges, gain
valuable insights, and position the Relevance of the Study
Understanding its market implications is crucial for
product for success.
businesses aiming to stay competitive and meet evolving
customer needs.
Research Question
How can the new product effectively address the market
needs, leverage market trends, and differentiate itself in
the competitive landscape?
Framework
Overview Proponents
Innovation Adoption Theory
Aaron Loeb
Market Segmentation Theory
Innovation Adoption
Product Differentiation Theory
Theory Maker
Daniel Gallego
Market Segmentation
Theory Maker
Reese Miller
Product Differentiation
Theory Maker
Methodology
Quantitative Methods
Quantitative research involves
analyzing numerical data to measure
relationships, trends, and patterns. We'll
use quantitative methods to measure
phenomena related to the new product.
Qualitative Methods
We'll use qualitative research to explore
consumer preferences, attitudes, and
experiences on the new product.
Qualitative Data
Administering structured questionnaires to a large sample of respondents to
gather data on consumer demographics, preferences, and purchase
intentions regarding the new product.
Soo Jin Ae Matt Zhang
Actor Journalist
Richard Sanchez Murad Naser
Chef Scientist
Rufus Stewart Lars Peeters
Doctor Accountant
Quantitative Data
Using statistical techniques such as
regression analysis, correlation analysis, and Item 1 Item 2
hypothesis testing to identify relationships
between variables and test hypotheses
related to the new product. Item 1
40%
Item 2
60%
Proposed Timeline
January February March April
Week 1-2: Develop Research Week 1-2: Recruit Participants Week 1-2: Transcribe and
Week 1-2: Finalize Research
Methodology and Instruments for Qualitative Interviews and Analyze Qualitative Data,
Proposal Outline and Objectives
(Qualitative and Quantitative) Focus Groups Identify Emerging Themes
Week 3-4: Conduct Literature Week 3-4: Obtain Ethical
Week 3-4: Conduct Qualitative Week 3-4: Design and
Review on Relevant Theories Approval and Permissions for
Data Collection Administer Quantitative Surveys
and Concepts Data Collection
Analysis
20 The analysis for the product research proposal
presentation encompasses a comprehensive
examination of the market landscape, consumer
15
insights, competitive dynamics, feasibility
considerations, and strategic recommendations.
10
0
Item 1 Item 2 Item 3
Analysis
Through a deep dive into market trends, consumer 140
preferences, and competitor strategies, the proposal
120
aims to identify opportunities, challenges, and
potential pathways for success.
100
Item 5 Item 1
20% 20% 80
60
40
Item 4 Item 2
20% 20%
20
Item 3 0
Item 1 Item 2 Item 3 Item 4 Item 5
20%
Our Portfolio
Testimonial
Alfredo Torres Bailey Dupont
It addresses a real need in the Its unique features and benefits
market and has the potential to make it a game-changer in the
revolutionize the industry. market!
Chad Gibbons Dani Martinez
The positive feedback received so Consumers are genuinely excited
far is incredibly promising. about this product!
Timmerman
Industries
Thank You
02 May, 2024
