College name : S. K.
Somaiya Degree College of Arts, Science And Commerce
Topic : DIGITAL MEDIA
Name of the student : ANIL ACHCHHELAL GUPTA
Roll no. : 278
Class/std : C / SYBCOM
Subject. : FOUNDATION COURSE
Sem, YEAR. : THIRD SEMESTER 2021-2022
INDEX
SERIAL NO TOPIC PAGE NO
1 Introduction 3
2 What is Social MEDIA? 4
3 Why social media is important in our life? 5
4 How Social Media Works 6
5 7
Some Examples of Social Media
6 8-9
Types of Social Media
7 7 functions of social media? 10
8 Is social media good or bad for students? 11
9 Business applications of social media 12 -13
10 Advantages 14
11 Disadvantages 15
12 16
Conclusion
Introduction
• Social media is a medium that is growing quite prevalent
nowadays because of its user-friendly characteristics.
• Social media platforms like Facebook, Twi er, Instagram,
etc are allowing people to unite with each other across
distances.
• In other words, the entire world is at just one touch finger
touch away and wholly thanks to social media. Today’s
generation is particularly one of the most aggressive users of
social media.
What is Social Media?
• Social Media can be defined as an array of internet-based
platforms, which promotes and enhance the sharing of
information.
• Some of the most common types of social media are
websites and applications focused to microblogging, forums,
social bookmarking, social creation, social networking and
Wikipedia. Conclusion
Why social media is important in
our life?
• Social Media can be defined as an array of internet-based
platforms, which promotes and enhance the sharing of
information.
• Some of the most common types of social media are
websites and applications focused to microblogging, forums,
social bookmarking, social creation, social networking and
Wikipedia. Conclusion
How Social Media Works
• Social media sites start with a user creating a profile, usually
by providing a name and an email address.
• Once a profile has been created, users can create and share
content. For instance, an Instagram user with a new account
can take a picture and share it on their profile with a caption.
• Social media often uses "feeds" that allow users to scroll
through content.
Some Examples of Social Media
Types of Social Media
• 1. Social News
The users are allowed to post news links to the outside
articles on the social news websites. A most prominent
example of this type of social media channel is Reddit.
• 2. Social Networks
The users are allowed to connect and share with the people
having similar interests and backgrounds on a social
networking website. The most example of a social
networking site is Facebook.
Types of Social Media Cont.…..
• 3. Media Sharing
The users can share different types of media such as video
and photos on the media share websites. The most
popular media sharing website in the world is YouTube.
4. Bookmarking Sites
The users are allowed to save and organize links to
several online websites and resources on these websites.
The most popular bookmarking site in the world is
StumbleUpon.
7 functions of social media?
• Identity
• Conversations
• Sharing,
• Presence
• Relationships
• Reputation
• Groups
Is social media good or bad for
students?
• School students are very young and their minds are not
much developed hence they cannot differentiate between
good and bad.
• They can easily get influenced and distracted. It might
also lead to biased, prejudiced views about people or
issues they hardly have any knowledge of.
Business applications of social
media
• Social media analytics - the practice of gathering data from
blogs and social media websites and analyzing that data to
make business decisions. The most common use of social
media analytics is to mine customer sentiment to support
marketing and customer service activities.
• Social CRM (customer relationship marketing) - can be a
powerful business tool. For example, establishing a Facebook
page allows people who like a brand to like their page,
which creates avenues for communication, marketing and
networking..
Business applications of social
media Cont.……
• Social media marketing (SMM) - takes advantage of social
networking to help a company increase brand exposure and
broaden customer reach. The goal is usually to create content
compelling enough that users will share it with their social
networks.
• Enterprise social networking allows a company to connect
individuals who share similar business interests or activities.
Internally, social tools can help employees access
information and resources they need to work together
effectively and solve business problems.
Advantages
• Compelling and relevant content will grab the a ention of
potential customers and increase brand visibility
• You can respond almost instantly to industry
developments and become heard in your field
• It can be much cheaper than traditional advertising and
promotional activities
• Social content can indirectly boost links to website content
by appearing in universal search results, improving search
traffic and online sales
Disadvantages
• You will need to commit resources to managing your
social media presence, responding to feedback and
producing new content
• It can be difficult to quantify the return on investment
and the value of one channel over another
• Ineffective use - for example, using the network to push
for sales without engaging with customers, or failing to
respond to negative feedback - may damage your
reputation
Conclusion
• The use of social media aims to improve public
perception, but the Trust’s campaigns have also
shown savings in time and money.
• For example, each recruitment campaign by the
Trust used to take about 53 days and cost around
£2,400 per person hired. By using social media, costs
have now been reduced to about £800 per person
hired and the time taken to recruit is down to 42
days.
References
• www.google.com
• www.wikipedia.com
• www.socialmediaintroducation.com
Thanks
