Social Media
Marketing Paid
Name: Sudipta Karmakar
Batch: IIDE August 2022, MWF
Facebook Ads Library
Task 1
First Brand
Advertisement 1
Likes:
• The creative is classy!
• Fewer details and little to get distracted!
• The discount percentage font size is perfectly balanced.
• The image of the model is perfect for catching the attention.
• The caption written perfectly depicts that this discount is for those customers who
have already bought from the brand before.
Potential Audience:
• Women looking to buy winterwear and have already bought from Allen Solly
previously.
• Women who love Allen Solly.
• Women who love winter wear and considering buying.
Goal
The goal is to bring back existing women customers with a discount, show off the new
winter collection and make more winter sales.
Advertisement 2
Likes:
• The creative offers the vibe of Christmas with all the details.
• The font used in the creative also makes it feel classy.
Dislikes:
• The logo of the brand used in the creative could have had the “Allen Solly” text
written.
• The caption could have been more catchy such as “ Vibe this winter season
with our Christmas Sale”.
Potential Audience:
• People looking for winterwear.
• People who shop a lot in the winter season.
• People who love to wear new collections on Christmas.
Goal
The goal of this ad is to attract new potential customers as well as bring existing
customers back.
Also, to make more sales with the discounts and let people explore the new
collections more.
Second Brand
Advertisement 1
Likes: The creatives are well-designed and offer a vintage classy look to the pictures. Classic
Gucci.
Dislikes: The caption is missing out on the “men’s collection” part which could have been added.
Potential Customers:
• Women who are looking to gift their male friends or partners for any upcoming occasion.
• Men who are looking to buy certain products that work as a gift.
• Upper-class people because Gucci is not cheap.
Goal
To attract customers to let them explore new and unique gifts for men.
To show off the new collection and drive sales and traffic in this Holiday season.
Advertisement 2
Likes:
• The aesthetic photos that separate Gucci from other brands.
• Classic yet simple, easy-to-understand products.
Potential Customers:
• Women looking to buy classy fashion accessories for themselves or as a gift.
• Women who love to wear simple yet classy and unique fashion accessories.
• Women who love luxurious fashion accessories.
Goal:
To drive sales in the Holiday season for fashion accessories such as rings and necklaces.
Drive more sales in the women’s department. Drive traffic to their website as well.
Targeting Parameters & Ad Creation
Task 2
In order to restrict customers from ordering with the use of third-
party apps such as Zomato or Swiggy, certain steps need to be taken.
So here are the campaign objectives
Campaign
Objective To drive more in-app engagement.
To drive traffic to the app.
Let people order from the app, not from other third-party apps
such as Zomato or Swiggy!
Facebook Ad
Setup
(Campaign Level)
Facebook Ad
Setup
(Ad Set Level
Conversion)
Facebook Ad
Setup
(Ad Set Level Goal)
Facebook Ad
Setup
(Ad Set Level
Budget and
Duration)
Facebook Ad
Setup
(Ad Set Level Target
Audience)
Facebook Ad
Setup
(Ad Set Level Target
Audience)
Facebook Ad
Setup
(Ad Set Level
Placements)
Objective and Budget
So I have decided to go with “Traffic” while setting up the campaign.
This will drive traffic to the official app itself and let people order
from the app instead of Zomato or Swiggy.
I have set a daily budget of ₹500 and the campaign is set to run from
Explanation 24th December, 2022 to 4th of January, 2023.
Detailed Targeting
The campaign will run all-over India and I have selected the age
group from 18-35 years. Since McDonald’s is a fast-food provider,
this age group is perfect to get proper traffic.
Setting up the target audience as per Demographics, Interest and
Behaviour contains people who likes cheeseburger and hamburger
Explanation
because McDonald’s is known for their burgers. Also, it contains
online food ordering because we are trying to drive sales online as
well as fast food.
I have further narrowed downed the audience to people who also
must like McDonald’s, KFC and Burger King. This is because all of
these are Fast-Food Provider and offers burgers.
Further, I have selected Feeds, Stories and Reels as placements.
Ad Creative
Ad Creative
Ad Copy
Thank You
