Communication Plan of the 50th Anniversary
Celebration
Proposed Theme : Contributing to the
African Economic Integration Agenda through
Insurance
Introduction
Today, in the African insurance industry, Africa Re is regarded as
the “Big Brother”. From outside the continent, competitors
continued to marvel at the corporation’s steady growth year on
year, despite the mountains of challenges related to our local
realities.
This is half a century that the vision of insurance pan-africanisme
has taken shape in an entity called Africa Re. Time to look back to
recognize the past, to celebrate the achievement and to poise for
the future.
A befitted celebration is necessary to do justice to the journey so
far. and it needs to be tied to a project ( preferably a CSR
project ).
For this celebration to echo in the relevant African political and
economic decision circles an effective communication plan
needs to be put in place in order to :
- Build excitement even before the anniversary celebration in
the relevant stakeholders (Heads of States and
governments, old and present industry captains, ministers,
regulators, community leaders, etc)
- Contribute to a lasting memory of the celebration even
years after.
I- Objectives (of the comm plan)
II- Action Plan : (Articulation of Instrument with
Channels)
1- Pre-event communication
A Feb - June 2026 Timeline
@ FANAF: 1 official mention of Africa Re @ 50
st
Fevrier 2025
th
Anniv via advert and Africa Re News inner cover
page advert
@ AIO – 2nd mention of Africa Re @ 50th Anniv via May 2025
sponsored conf advert and Africa Re News inner
cover page advert usually distributed at the
conference
@ AGM: Anniversary logo unveiling with more June 2025
details in Chairman’s opening speech
Straplines & slogan to feature in some comm
materials (Africa Re news inner cover or leaflet or 1
banner )
B Jul 2025 - Feb 2026
Lobbying for Heads of States’s participation: July 2025
Letters (hold the place format) and other
alternatives advised by event planner, followed by
Official letter signed by GMD/CEO
Create a buzz :Communications to include : July 2025
Teasers with hints on guest speakers’
names; country of event; type and format of
event, audience description (caliber of
guests to be present)
, event Hashtag, etc
Event planner to start collaboration with July 2025
Communication team
Interviews of selected old staff and industry July 2025
captains
Micro website ( or alternative) for 50th July 2025
anniv – creation & start posting infos
E-mailings: Use of data base – special August
focus on potential guests of honours and 2025
industry captains
Inclusion of : Immigration departments,
Airport authorities and foreign affairs
authorities of selected countries especially
where we have regional offices
July 2025 - White paper commissioning ( August
on insurance related topic) 2025
Thriller (1mn video ) launch on social media Sept 2025
– Eg (Swiss Re@ 160):
https://youtu.be/_xDpjIY-eYg?
si=EyOWFKNprrQ3r7MO
Strapline and slogan : to start featuring on Sept 2025
external communications (press release,
social post, e-mail signatures, etc)
- Ethiopian Airline & Star Alliance Oct 2025
Partnership.for visibility on the screen and
in-flight magazine and back-seat screen
advert
If necessary : Use of paid advertisement Sept 2025
on social media to enhance the
communication with Stakeholders
E-mailings ( customized according to Oct 2025
audience segmentation)
Designated e-mails to be communicated for
sign up for direct communication with
audience
Press release announcing details of the Dec 2025
celebration – Relay on all comm platforms
Editorial (sponsored) in Jeune Afrique , Africa Dec 2025
Report or African Business
TV channels ( international ) partnership – January
CNN, TV5 Afrique, BBC Afrique and CNBC 2026
Africa
- Interview with GMD/CEO in Africa Report Jan 2026
and Jeune Afrique ( with GMD/CEO on the
milestones ) to be shared through other networks
such as APO group, CNBC Africa, etc
Whatsapp messaging Feb 2026
(Anniversa
ry
month )–
TV5 Afrique – Journal ( live or visio conf) Feb 2026
& CNN advert (Anniversa
ry week)
2- Event communication
Symposium and white paper After the Symosium
unveiling session
Press conference
cocktails -Video 5mn & Video
documentary 20 mn (subtilted)
Interviews (Head of States ,
ministries)
Anniv Coffee table book to be
commissioned (digital & print)
Media coverage, streaming
Photo & Video Coverage
3. Post Event Communication Post event
March – Sept 2026
Press release ( words of
gratitude)
Thank you letter / e-mails
( to VIP guests)
Photo speaks (social media &
internal)
Newsletter (Africa Re News -
special edition)
E-mail signature change
(internal)
Survey on participants
experience
White paper follow up (beyond
Sept 2026)
Post -event in reportage Int’l
magazine
III- Audience: Stakeholders Segmentation
Tasks
Tasks Timeline Remark
Theme of the Anniversary
to be determined
CSR Project : Anniv CSR to
be identified
Event planner appointement ( June
international standard : Jeune 2025
Afrique, IC Publication, BC UK
Symposium committee to
set up
White Paper committee to June
be set up 2025
June
2025
Theme, straplines formulation June
Eg: Swiss Re @160 : “living up to the 2025
legacy of our founders”
AU @60: “Our Africa ,our future”
Anniversary logo design
Thriller ( 1mn video)
Interview of selected old staff
and industry captains
proje
ct
Micro site creation July
2025
)
Invitation design (E-card and
printed Cards )
Contents creation : video and
adverts
Contents creation : coffee table
book
E-mail signature design
Contents creation : Draft of
speeches
IV- Budget (table)
Estimation
Advert To be advised
placement
Press interview
Thriller video
