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User Experience (UX) Design

What is User Experience (UX) Design?

User experience (UX) design is the process design teams use to create products that provide meaningful and
relevant experiences to users. This involves the design of the entire process of acquiring and integrating the
product, including aspects of branding, design, usability and function.

What UX Designers do goes Beyond UI Design

“User Experience Design” is often used interchangeably with terms such as “User Interface Design” and
“Usability”. However, while usability and user interface (UI) design are important aspects of UX design, they
are subsets of it – UX design covers a vast array of other areas, too. A UX designer is concerned with
the entire process of acquiring and integrating a product, including aspects of branding, design, usability and
function. It is a story that begins before the device is even in the user’s hands.

“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences.
Think through all of the stages of a product or service – from initial intentions through final reflections, from
first usage to help, service, and maintenance. Make them all work together seamlessly.”

— Don Norman, inventor of the term “User Experience”

Products that provide great user experience (e.g., the iPhone) are thus designed with not only the product’s
consumption or use in mind but also the entire process of acquiring, owning and even troubleshooting it.
Similarly, UX designers don’t just focus on creating products that are usable; we concentrate on other aspects
of the user experience, such as pleasure, efficiency and fun, too. Consequently, there is no single definition of a
good user experience. Instead, a good user experience is one that meets a particular user’s needs in the specific
context where he or she uses the product.

UX Designers consider the Why, What and How of Product Use

As a UX designer, you should consider the Why, What and How of product use. The Why involves the users’
motivations for adopting a product, whether they relate to a task they wish to perform with it or to values and
views which users associate with the ownership and use of the product. The What addresses the things people
can do with a product—its functionality. Finally, the How relates to the design of functionality in an accessible
and aesthetically pleasant way. UX designers start with the Why before determining the What and then, finally,
the How in order to create products that users can form meaningful experiences with. In software designs, you
will need to ensure the product’s “substance” comes through an existing device and offers a seamless, fluid
experience.
UX Design is User-Centered

Since UX design encompasses the entire user journey, it’s a multidisciplinary field – UX designers come from
a variety of backgrounds such as visual design, programming, psychology and interaction design. To design for
human users also means you have to work with a heightened scope regarding accessibility and accommodating
many potential users’ physical limitations, such as reading small text. A UX designer’s typical tasks vary, but
often include user research, creating personas, designing wireframes and interactive prototypes as well as testing
designs. These tasks can vary greatly from one organization to the next, but they always demand designers to
be the users’ advocate and keep the users’ needs at the center of all design and development efforts. That’s also
why most UX designers work in some form of user-centered work process, and keep channeling their best-
informed efforts until they address all of the relevant issues and user needs optimally.

User-centered design is an interative process where you take an understanding of the users and their context as
a starting point for all design and development.

Disponível em: https://www.interaction-design.org/literature/topics/ux-design. Acesso em: 10 de mar de 2024.

Agora, utilizando o seu conhecimento prévio e apoiando-se nas estratégias de leitura estudadas, responda as
questões a seguir.

1. Explique o que é “User Experience (UX) Design”.

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2. As palavras abaixo, foram retiradas do texto. Relacione-as com o significado correto.

a. Interchangeably ( ) 1. Útil/ utilizável

b. Acquiring ( ) 2. Marca
c. Branding ( ) 3. Coeso
d. Cohesive ( ) 4. Resolução de problemas
e. Seamlessly ( ) 5. Adquirir
f. Troubleshooting ( ) 6. Propriedade/posse
g. Usable ( ) 7. Perfeita
h. Ownership ( ) 8. Facilmente
i. Seamless ( ) 9. Campo
j. Field ( ) 10. Alternadamente

3. De acordo com o texto, um UX-designer deve levar em consideração o “Why”, “What” e o “How” do
uso de um produto. Explique a que cada um desses aspectos corresponde.
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4. Utilizando a estratégia de inferência, deduza o significado das palavras em negrito nas sentenças abaixo
retirada do texto:
a. User experience (UX) design is the process design teams use to create products that provide
meaningful and relevant experiences to users.
( ) especial ( ) significativo ( ) eficaz

b. Think through all of the stages of a product or service – from initial intentions through final
reflections, from first usage to help, service, and maintenance.
( ) venda ( ) aceitabilidade ( ) manutenção

c. The Why involves the users’ motivations for adopting a product, whether they relate to a 1task they
wish to perform with it or to values and views which users associate with the 2ownership and use
of the product.
1. ( ) tarefa ( ) aceitação ( ) trabalho
2. ( ) navegação ( ) propriedade ( ) público

5. Leia o último parágrafo do texto e escreva V para Verdadeiro e F para falso. Corrija as falsas.

a. O UX design é um campo multidisciplinar, sendo assim os designers de UX podem originar de diferentes

áreas de trabalho tais como: design visual, programação, psicologia e design de interação. ______
b. Ao Projetar para usuários humanos alguns aspectos relacionados à acessibilidade precisam ser
considerados, a saber, a incapacidade de ler de alguns usuários, a dificuldade de locomoção, a falta de
habilidade com dispositivos tecnológicos e ainda aqueles com algum tipo de deficiência visual e/ou
auditiva. ____
c. Embora a satisfação do usuário seja primordial para o UX designer este não deve centralizar as suas
ações nas necessidades destes, uma vez que os interesses da empresa também precisam ser considerados.
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d. Um designer de UX possui uma gama de tarefas para serem realizadas entre elas estão: pesquisa de
usuários, criação de personas, design de wireframes e protótipos interativos, além de testes de designs.
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